HubSpot dominates in ease-of-use and all-in-one marketing automation with a steeper price tag, while Zoho CRM offers deeper customization and better value for cost-conscious teams managing 50+ users.
HubSpot vs Zoho CRM — Side-by-side comparison on A Versus B
User-friendly, all-in-one CRM with integrated marketing automation designed for growing businesses.
Cloud-based CRM with unlimited customization and enterprise scalability from India's Zoho Corporation.
Starting Price (Monthly). Marketing Automation Included. Free Plan Limitations. Native Integration Count. AI Features Included. Customization Depth. User Adoption Curve
Choose HubSpot if you prioritize ease-of-use, want all-in-one marketing automation, and have a smaller team (under 20 users) with adequate budget. Choose Zoho CRM if you need maximum customization, plan to scale to 50+ users, require advanced automation without additional costs, and operate on a tight budget—it's 70% cheaper at scale.
HubSpot CRM: 3 users, limited dashboard | Zoho CRM: 3 users
HubSpot CRM: Yes, all plans | Zoho CRM: Paid plans only ($25/mo add-on)
HubSpot CRM: Sales Hub+, Marketing Hub+ tiers | Zoho CRM: Zia AI, all paid plans
HubSpot CRM: 6/10 (workflows, fields) | Zoho CRM: 9/10 (modules, blueprints, code)
HubSpot CRM: 2-3 weeks | Zoho CRM: 4-6 weeks
HubSpot CRM: $800 (with marketing automation) | Zoho CRM: N/A
HubSpot CRM: 3 weeks | Zoho CRM: 2-4 weeks
HubSpot CRM: 1,000+ | Zoho CRM: 55+ native apps
HubSpot CRM: Yes (included in all paid plans) | Zoho CRM: N/A
HubSpot CRM: Moderate (workflows, custom fields, basic logic) | Zoho CRM: N/A
HubSpot CRM: N/A | Zoho CRM: Yes (full offline mode)
HubSpot CRM: N/A | Zoho CRM: Intermediate (Zia automation & scoring)
HubSpot CRM: N/A | Zoho CRM: Unlimited on all paid plans
HubSpot CRM: N/A | Zoho CRM: Yes (advanced forecasting with AI)
HubSpot CRM: N/A | Zoho CRM: Yes (iOS & Android)
HubSpot CRM: N/A | Zoho CRM: 95% (estimated)
HubSpot CRM: N/A | Zoho CRM: SOC 2 Type II, HIPAA, GDPR, ISO 27001
Annual Cost (10-User Team, Standard Plan)
HubSpot CRM: N/A | Zoho CRM: Predictive scoring only
HubSpot CRM: N/A | Zoho CRM: Native with 40+ workflow triggers
HubSpot CRM: N/A | Zoho CRM: 4.2★ (8,200+ reviews)
HubSpot CRM: N/A | Zoho CRM: Included in Standard ($20/user)
HubSpot CRM: N/A | Zoho CRM: Yes (3 users, unlimited contacts)
HubSpot CRM: N/A | Zoho CRM: Basic email templates and sequences
HubSpot CRM: N/A | Zoho CRM: Predictive lead scoring, deal forecasting, anomaly detection
HubSpot CRM: N/A | Zoho CRM: $35/user/month
Monthly Cost (Single User, Standard Tier)
HubSpot CRM: N/A | Zoho CRM: 12+ integrated modules
HubSpot CRM: N/A | Zoho CRM: 1000+ (native + marketplace)
HubSpot CRM: N/A | Zoho CRM: 10 requests/minute
HubSpot CRM: N/A | Zoho CRM: Limited (read-only offline)
HubSpot CRM: N/A | Zoho CRM: Yes (up to 3 users, 5 GB)
HubSpot CRM: N/A | Zoho CRM: Full offline access
HubSpot CRM: N/A | Zoho CRM: 4.4/5 (2,100 reviews)
HubSpot CRM: N/A | Zoho CRM: Unlimited (at $20/user)
HubSpot CRM: N/A | Zoho CRM: ~0.4 million
HubSpot CRM: N/A | Zoho CRM: Basic (predictive lead scoring, sales forecasting)
HubSpot CRM: N/A | Zoho CRM: Month-to-month available
HubSpot CRM: N/A | Zoho CRM: 50+ native integrated apps
HubSpot CRM: N/A | Zoho CRM: $18 (free tier: $0)
HubSpot CRM: N/A | Zoho CRM: Unlimited documents per user
HubSpot CRM: N/A | Zoho CRM: 8 - Leads, contacts, deals, activities, forecasting, automation, email, reports
Average Time to Productivity for New Users
HubSpot CRM: N/A | Zoho CRM: GDPR, SOC 2 Type II, ISO 27001
HubSpot CRM: N/A | Zoho CRM: Single document per signing request
HubSpot CRM: N/A | Zoho CRM: Zia AI with basic lead assignment and email automation
HubSpot CRM: N/A | Zoho CRM: 15-25 hours average
HubSpot CRM: N/A | Zoho CRM: 500,000+ SMBs and growing
HubSpot CRM: N/A | Zoho CRM: $55 (unlimited users)
Marketing Automation Workflows (Pre-built)
HubSpot CRM: N/A | Zoho CRM: 150+ (via Campaigns)
How to choose between HubSpot CRM and Zoho CRM
HubSpot vs Zoho CRM — Structured Comparison Data
Machine-readable comparison dataset for HubSpot vs Zoho CRM. Contains 95 attribute comparisons, 5 FAQ pairs.
HubSpot vs Zoho CRM — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for HubSpot vs Zoho CRM.
Which CRM is cheaper for a 50-person sales team?
Zoho CRM costs $8,400/year for 50 users ($14/month each), while HubSpot costs $27,000/year ($45/month each)—Zoho saves you $18,600 annually (69% less). However, adding Zoho's marketing automation ($25/user/month) brings total to $14,400/year, still 47% cheaper than HubSpot.
Can I use HubSpot or Zoho without marketing automation?
Yes. HubSpot includes basic email and forms in all paid tiers, so you don't need extra costs. Zoho CRM is purely a sales/customer management tool; marketing automation is optional and costs $25/user/month extra, making it more expensive if you need both tools.
HubSpot is significantly easier with a 2-3 week ramp-up for average teams, thanks to its intuitive UI and guided workflows. Zoho CRM requires 4-6 weeks due to more complex navigation and deeper customization options—but this flexibility is powerful once mastered.
What if I need custom features not available out-of-the-box?
Zoho CRM is superior for customization: you can build custom modules, use blueprints for complex workflows, and automate without coding. HubSpot requires custom development or third-party apps for advanced customization, adding cost and complexity.
Which integrates better with other tools?
HubSpot has 1,500+ native integrations (500 more than Zoho) and works seamlessly with Zapier for unlimited custom workflows. Zoho integrates deeply with its own ecosystem (50+ Zoho apps) but has fewer third-party connections—consider your tech stack when deciding.
How to Choose Between HubSpot CRM and Zoho CRM
Starting Price (Monthly): HubSpot CRM has $45/user, while Zoho CRM has $14/user.
Marketing Automation Included: HubSpot CRM has Yes (all plans), while Zoho CRM has Requires separate purchase ($25/mo).
Free Plan Limitations: HubSpot CRM has Up to 3 users, limited features, while Zoho CRM has Up to 3 users, nearly full feature access.
Native Integration Count: HubSpot CRM has 1,500+ apps via Marketplace, while Zoho CRM has 1,000+ apps via Marketplace.
AI Features Included: HubSpot CRM has Yes (Sales Hub+, Marketing Hub+), while Zoho CRM has Yes (Zia AI, included in all paid plans).
Customization Depth: HubSpot CRM has Good (workflows, custom fields), while Zoho CRM has Excellent (modules, blueprints, custom modules).
User Adoption Curve: HubSpot CRM has Easiest-in-class, 2-3 week ramp-up, while Zoho CRM has Moderate, 4-6 week ramp-up.