HubSpot leads in ease-of-use and integrations with a starting price of $50/month, while Zoho CRM offers superior affordability starting at $18/month and more customization options for technical teams. HubSpot is best for growing businesses prioritizing simplicity, while Zoho suits cost-conscious companies needing extensive automation.
HubSpot vs Zoho CRM — Side-by-side comparison on A Versus B
Cloud-based CRM with integrated marketing automation and sales tools designed for growing companies
Affordable, feature-rich CRM with deep customization capabilities, part of Zoho's 45+ integrated business applications suite.
Starting Monthly Price. Free Plan Contacts Limit. Native Integrations. User Interface Learning Curve. Annual Cost for Small Team (5 users). Customization Depth. Customer Support Quality Rating
Choose HubSpot if you value intuitive setup, extensive pre-built integrations, and responsive customer support for teams that want to get started quickly without technical overhead. Choose Zoho CRM if you need enterprise-grade customization, lower pricing, and don't mind a steeper learning curve—it's ideal for companies with development resources and specific workflow requirements.
HubSpot CRM: 3 users, limited dashboard | Zoho CRM: 3 users
HubSpot CRM: Yes, all plans | Zoho CRM: Paid plans only ($25/mo add-on)
HubSpot CRM: Sales Hub+, Marketing Hub+ tiers | Zoho CRM: Zia AI, all paid plans
HubSpot CRM: 6/10 (workflows, fields) | Zoho CRM: 9/10 (modules, blueprints, code)
HubSpot CRM: 2-3 weeks | Zoho CRM: 4-6 weeks
HubSpot CRM: $800 (with marketing automation) | Zoho CRM: N/A
HubSpot CRM: 3 weeks | Zoho CRM: 2-4 weeks
HubSpot CRM: Moderate (workflows, custom fields, basic logic) | Zoho CRM: N/A
HubSpot CRM: 2-3 days | Zoho CRM: 5-7 days
HubSpot CRM: $3,000 (Professional plan) | Zoho CRM: $1,080 (Professional plan)
HubSpot CRM: Moderate (Visual workflows, limited code) | Zoho CRM: Advanced (Full API, Deluge scripting)
HubSpot CRM: Limited (varies by tier) | Zoho CRM: Unlimited
HubSpot CRM: Yes (included in all plans) | Zoho CRM: N/A
HubSpot CRM: 4/10 (easiest) | Zoho CRM: N/A
HubSpot CRM: 0.2 million | Zoho CRM: N/A
HubSpot CRM: N/A | Zoho CRM: Yes (full offline mode)
HubSpot CRM: N/A | Zoho CRM: Intermediate (Zia automation & scoring)
HubSpot CRM: N/A | Zoho CRM: Unlimited on all paid plans
HubSpot CRM: N/A | Zoho CRM: Yes (advanced forecasting with AI)
HubSpot CRM: N/A | Zoho CRM: Yes (iOS & Android)
HubSpot CRM: N/A | Zoho CRM: 95% (estimated)
HubSpot CRM: N/A | Zoho CRM: SOC 2 Type II, HIPAA, GDPR, ISO 27001
Annual Cost (10-User Team, Standard Plan)
HubSpot CRM: N/A | Zoho CRM: Predictive scoring only
HubSpot CRM: N/A | Zoho CRM: Native with 40+ workflow triggers
HubSpot CRM: N/A | Zoho CRM: 4.2★ (8,200+ reviews)
HubSpot CRM: N/A | Zoho CRM: Included in Standard ($20/user)
HubSpot CRM: N/A | Zoho CRM: Yes (3 users, unlimited contacts)
HubSpot CRM: N/A | Zoho CRM: Basic email templates and sequences
HubSpot CRM: N/A | Zoho CRM: Predictive lead scoring, deal forecasting, anomaly detection
HubSpot CRM: N/A | Zoho CRM: $35/user/month
Monthly Cost (Single User, Standard Tier)
HubSpot CRM: N/A | Zoho CRM: 12+ integrated modules
HubSpot CRM: N/A | Zoho CRM: 1000+ (native + marketplace)
HubSpot CRM: N/A | Zoho CRM: 10 requests/minute
HubSpot CRM: N/A | Zoho CRM: Limited (read-only offline)
HubSpot CRM: N/A | Zoho CRM: Yes (up to 3 users, 5 GB)
HubSpot CRM: N/A | Zoho CRM: Full offline access
HubSpot CRM: N/A | Zoho CRM: 4.4/5 (2,100 reviews)
HubSpot CRM: N/A | Zoho CRM: Unlimited (at $20/user)
HubSpot CRM: N/A | Zoho CRM: ~0.4 million
HubSpot CRM: N/A | Zoho CRM: Basic (predictive lead scoring, sales forecasting)
HubSpot CRM: N/A | Zoho CRM: Month-to-month available
HubSpot CRM: N/A | Zoho CRM: 50+ native integrated apps
HubSpot CRM: N/A | Zoho CRM: $18 (free tier: $0)
HubSpot CRM: N/A | Zoho CRM: Unlimited documents per user
HubSpot CRM: N/A | Zoho CRM: 8 - Leads, contacts, deals, activities, forecasting, automation, email, reports
Average Time to Productivity for New Users
HubSpot CRM: N/A | Zoho CRM: GDPR, SOC 2 Type II, ISO 27001
HubSpot CRM: N/A | Zoho CRM: Single document per signing request
HubSpot CRM: N/A | Zoho CRM: Zia AI with basic lead assignment and email automation
HubSpot CRM: N/A | Zoho CRM: 15-25 hours average
HubSpot CRM: N/A | Zoho CRM: 500,000+ SMBs and growing
HubSpot CRM: N/A | Zoho CRM: $55 (unlimited users)
Marketing Automation Workflows (Pre-built)
HubSpot CRM: N/A | Zoho CRM: 150+ (via Campaigns)
HubSpot CRM: N/A | Zoho CRM: $20/user/month (free tier available)
HubSpot CRM: N/A | Zoho CRM: $2,400/year
HubSpot CRM: N/A | Zoho CRM: Advanced: lead scoring, auto-assignment, lifecycle stages
How to choose between HubSpot CRM and Zoho CRM
HubSpot vs Zoho CRM — Structured Comparison Data
Machine-readable comparison dataset for HubSpot vs Zoho CRM. Contains 111 attribute comparisons, 5 FAQ pairs.
HubSpot vs Zoho CRM — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for HubSpot vs Zoho CRM.
Which CRM is cheaper for a small business with 5 users?
Zoho CRM is significantly cheaper at $18/month per user ($90/month total for 5 users on Professional plan = $1,080/year) compared to HubSpot's $50/month per user ($250/month total = $3,000/year). For small teams, Zoho can save $1,920+ annually. However, HubSpot's free unlimited plan is better if you're just starting and have under 100 contacts.
Can I use either CRM without technical knowledge?
HubSpot is designed for non-technical users and achieves basic setup in 2-3 days with drag-and-drop workflows. Zoho CRM is also usable without coding (it has a visual workflow builder), but advanced customization and integrations benefit from developer resources, making typical setup 5-7 days. HubSpot is significantly more accessible to non-technical teams.
Which has better integration with other tools?
HubSpot integrates natively with 1,500+ applications including Salesforce, Slack, Zapier, and Microsoft 365. Zoho CRM has 800+ integrations but shines with Zoho's 45+ proprietary suite (Books, Desk, Projects). HubSpot wins for breadth with popular third-party tools; Zoho wins if you use multiple Zoho products.
Zoho CRM offers advanced customization through Deluge (a proprietary scripting language), full API access, and custom modules at any tier. HubSpot's customization is more limited, requiring visual workflows and occasional hired developers for complex logic. Zoho is the clear winner for technical customization; HubSpot prioritizes no-code simplicity.
HubSpot excels in user-friendliness, integrations, and support but costs 3x more. Zoho CRM offers 67% lower pricing, unlimited automation, and code-level customization but requires more technical expertise. Choose HubSpot for rapid deployment and ease; choose Zoho for budget-conscious, technically proficient teams.
How to Choose Between HubSpot CRM and Zoho CRM
Starting Monthly Price: HubSpot CRM has $50, while Zoho CRM has $18.
Free Plan Contacts Limit: HubSpot CRM has Unlimited, while Zoho CRM has 300.
Native Integrations: HubSpot CRM has 1,500+, while Zoho CRM has 800+.
User Interface Learning Curve: HubSpot CRM has Low (2-3 days typical), while Zoho CRM has Moderate (5-7 days typical).
Consider: Annual Cost for Small Team (5 users)
Annual Cost for Small Team (5 users): HubSpot CRM has $3,000, while Zoho CRM has $1,080.
Customization Depth: HubSpot CRM has Moderate (Visual builder), while Zoho CRM has Advanced (Code-level access).
Consider: Customer Support Quality Rating
Customer Support Quality Rating: HubSpot CRM has 4.6/5 (G2 2025), while Zoho CRM has 4.3/5 (G2 2025).