HubSpot vs Salesforce
type: Article
description: Salesforce is the enterprise-focused CRM with deeper customization and 47% larger market share, while HubSpot is the more affordable, user-friendly platform designed for mid-market companies and small businesses seeking faster implementation.
language: en-US
date published: 2026-03-29T10:39:27.990Z
date created: 2026-03-29T10:39:27.990Z
date modified: 2026-08-18T09:00:24.654Z
content reference time: 2026-08-18T09:00:24.654Z
author: A Versus B
publisher: A Versus B
about: HubSpot CRM
about: Salesforce
abstract: Salesforce is the enterprise-focused CRM with deeper customization and 47% larger market share, while HubSpot is the more affordable, user-friendly platform designed for mid-market companies and small businesses seeking faster implementation.
text: Starting Price. Implementation Time. Customization Depth. Learning Curve. Market Share. Built-in Marketing Automation. Integration Ecosystem
conclusion text: Choose Salesforce if you're an enterprise with complex sales processes, need deep customization, have dedicated IT resources, and can invest in a 3-6 month implementation. Choose HubSpot if you want rapid deployment (2-4 weeks), integrated marketing automation at no extra cost, prefer user-friendly interfaces, and need affordable CRM for teams under 500 users.
additional property: Base Monthly Price (Per User)
  type: PropertyValue
  value: HubSpot CRM: $45 | Salesforce: N/A
additional property: Annual Cost for 10 Users
  type: PropertyValue
  value: HubSpot CRM: $5,400 | Salesforce: N/A
additional property: Free Plan User Limit
  type: PropertyValue
  value: HubSpot CRM: 3 users, limited dashboard | Salesforce: Varies by edition
additional property: Native App Integrations
  type: PropertyValue
  value: HubSpot CRM: 1,500+ | Salesforce: N/A
additional property: Marketing Automation Included
  type: PropertyValue
  value: HubSpot CRM: Yes, all plans | Salesforce: N/A
additional property: AI Features Included
  type: PropertyValue
  value: HubSpot CRM: Sales Hub+, Marketing Hub+ tiers | Salesforce: N/A
additional property: Customization Depth
  type: PropertyValue
  value: HubSpot CRM: 6/10 (workflows, fields) | Salesforce: Very High - unlimited custom objects and code
additional property: User Onboarding Time
  type: PropertyValue
  value: HubSpot CRM: 2-3 weeks | Salesforce: N/A
additional property: Starting Monthly Price (USD)
  type: PropertyValue
  value: HubSpot CRM: $50 | Salesforce: $165
  value reference: HubSpot CRM
additional property: Full-Featured Plan (USD/month)
  type: PropertyValue
  value: HubSpot CRM: $800 (with marketing automation) | Salesforce: $1,250+ (sales only, marketing separate)
  value reference: HubSpot CRM
additional property: Average Implementation Time
  type: PropertyValue
  value: HubSpot CRM: 3 weeks | Salesforce: 4-6 months
  value reference: HubSpot CRM
additional property: User Adoption Rate (30 days)
  type: PropertyValue
  value: HubSpot CRM: 80% | Salesforce: 45%
  value reference: HubSpot CRM
additional property: Global Market Share
  type: PropertyValue
  value: HubSpot CRM: 9.2% | Salesforce: 23%
  value reference: Salesforce
additional property: Native Integrations
  type: PropertyValue
  value: HubSpot CRM: 1,000+ | Salesforce: 2,000+
  value reference: Salesforce
additional property: Customization Level
  type: PropertyValue
  value: HubSpot CRM: Moderate (workflows, custom fields, basic logic) | Salesforce: Advanced (Apex code, Flow, extensive APIs)
additional property: Starter Plan Monthly Cost
  type: PropertyValue
  value: HubSpot CRM: $50 | Salesforce: N/A
additional property: Free Plan Contact Limit
  type: PropertyValue
  value: HubSpot CRM: Unlimited | Salesforce: N/A
additional property: Native Integrations Available
  type: PropertyValue
  value: HubSpot CRM: 1,500+ | Salesforce: 10,000+
  value reference: Salesforce
additional property: Setup Time for Average User
  type: PropertyValue
  value: HubSpot CRM: 2-3 days | Salesforce: N/A
additional property: Annual Cost (5-user Team, Mid Tier)
  type: PropertyValue
  value: HubSpot CRM: $3,000 (Professional plan) | Salesforce: N/A
additional property: Customization Capability Level
  type: PropertyValue
  value: HubSpot CRM: Moderate (Visual workflows, limited code) | Salesforce: N/A
additional property: Customer Support Rating (G2 2025)
  type: PropertyValue
  value: HubSpot CRM: 4.6 | Salesforce: N/A
additional property: Automation Rules (Paid Plans)
  type: PropertyValue
  value: HubSpot CRM: Limited (varies by tier) | Salesforce: N/A
additional property: Starting Monthly Price Per User
  type: PropertyValue
  value: HubSpot CRM: $45 | Salesforce: N/A
additional property: Global CRM Market Share (2025)
  type: PropertyValue
  value: HubSpot CRM: 17% | Salesforce: N/A
additional property: Built-in Marketing Automation
  type: PropertyValue
  value: HubSpot CRM: Yes (included in all plans) | Salesforce: No (separate $1,250+/month product)
additional property: Daily API Rate Limit
  type: PropertyValue
  value: HubSpot CRM: 40,000 | Salesforce: N/A
additional property: User Learning Curve Rating
  type: PropertyValue
  value: HubSpot CRM: 4/10 (easiest) | Salesforce: N/A
additional property: Custom Fields Per Object
  type: PropertyValue
  value: HubSpot CRM: Unlimited | Salesforce: N/A
additional property: Installed Customer Base
  type: PropertyValue
  value: HubSpot CRM: 0.2 million | Salesforce: N/A
additional property: Starting Monthly Price
  type: PropertyValue
  value: HubSpot CRM: $50 | Salesforce: N/A
additional property: Typical Total Cost (Year 1, 10 users)
  type: PropertyValue
  value: HubSpot CRM: $6,000 (with onboarding) | Salesforce: N/A
additional property: Implementation Duration
  type: PropertyValue
  value: HubSpot CRM: 2-4 | Salesforce: N/A
additional property: User Satisfaction Rating
  type: PropertyValue
  value: HubSpot CRM: 4.5/5 (12,400 reviews) | Salesforce: N/A
additional property: Available Integrations
  type: PropertyValue
  value: HubSpot CRM: 150+ pre-built integrations | Salesforce: 2,500+
  value reference: Salesforce
additional property: Included Applications
  type: PropertyValue
  value: HubSpot CRM: 9 (CRM, email, forms, landing pages, chat, knowledge base, analytics, sequences, meetings) | Salesforce: N/A
additional property: Predictive Forecasting Accuracy
  type: PropertyValue
  value: HubSpot CRM: 76% | Salesforce: N/A
additional property: Mobile App Rating
  type: PropertyValue
  value: HubSpot CRM: 4.3/5 | Salesforce: N/A
additional property: Base CRM Pricing (per user/month)
  type: PropertyValue
  value: HubSpot CRM: N/A | Salesforce: $165-330
additional property: Marketing Automation Cost (separate)
  type: PropertyValue
  value: HubSpot CRM: N/A | Salesforce: $1,250+
additional property: AI Agent Availability
  type: PropertyValue
  value: HubSpot CRM: N/A | Salesforce: Enterprise+ (Agentforce)
additional property: Native Marketing Features
  type: PropertyValue
  value: HubSpot CRM: N/A | Salesforce: Limited (separate product needed)
additional property: Enterprise Customization Depth
  type: PropertyValue
  value: HubSpot CRM: N/A | Salesforce: 9/10
additional property: Monthly Cost (50-person team, full suite)
  type: PropertyValue
  value: HubSpot CRM: N/A | Salesforce: $24,000-36,000+
additional property: Multi-Cloud AI Orchestration
  type: PropertyValue
  value: HubSpot CRM: N/A | Salesforce: Advanced (Agentforce + Data Cloud)
additional property: Global Market Share (2025)
  type: PropertyValue
  value: HubSpot CRM: N/A | Salesforce: 23.4%
additional property: Maximum Users Per Instance
  type: PropertyValue
  value: HubSpot CRM: N/A | Salesforce: Unlimited
additional property: Mobile App Offline Access
  type: PropertyValue
  value: HubSpot CRM: N/A | Salesforce: Limited (basic offline)
additional property: AI/ML Sophistication Level
  type: PropertyValue
  value: HubSpot CRM: N/A | Salesforce: Advanced (Einstein predictive + generative)
interactivity type: active
significant link: https://www.aversusb.net/entity/hubspot-crm
significant link: https://www.aversusb.net/alternatives/hubspot-crm
significant link: https://www.aversusb.net/entity/salesforce
significant link: https://www.aversusb.net/alternatives/salesforce
significant link: https://www.aversusb.net/api/answer/hubspot-vs-salesforce
significant link: https://www.aversusb.net/api/v1/schema/hubspot-vs-salesforce
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teaches: How to choose between HubSpot CRM and Salesforce
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: HubSpot vs Salesforce — Side-by-side comparison on A Versus B

A Versus B
type: Organization

HubSpot CRM
type: SoftwareApplication
alternate name: HC
alternate name: Hubspot Crm
language: en-US
description: All-in-one customer platform combining CRM, marketing automation, sales, and service tools.
subject of: HubSpot vs Salesforce

Salesforce
type: SoftwareApplication
language: en-US
description: Cloud-native CRM platform with the largest market share, offering Sales Cloud, Service Cloud, Commerce Cloud, and Einstein AI.
image: ImageObject
  caption: Salesforce
subject of: HubSpot vs Salesforce
image: ImageObject
  caption: Salesforce

HubSpot vs Salesforce — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for HubSpot vs Salesforce. Contains 118 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Base Monthly Price (Per User)
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variable measured: Annual Cost for 10 Users
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variable measured: Free Plan User Limit
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variable measured: Native App Integrations
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  value reference: Features
variable measured: Marketing Automation Included
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variable measured: AI Features Included
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variable measured: Customization Depth
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variable measured: User Onboarding Time
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variable measured: Starting Monthly Price (USD)
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variable measured: Full-Featured Plan (USD/month)
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variable measured: Average Implementation Time
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variable measured: User Adoption Rate (30 days)
  type: PropertyValue
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variable measured: Global Market Share
  type: PropertyValue
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variable measured: Native Integrations
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variable measured: Customization Level
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variable measured: Free Plan Contact Limit
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variable measured: Native Integrations Available
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variable measured: Setup Time for Average User
  type: PropertyValue
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variable measured: Annual Cost (5-user Team, Mid Tier)
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variable measured: Customization Capability Level
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variable measured: Customer Support Rating (G2 2025)
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variable measured: Automation Rules (Paid Plans)
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variable measured: Starting Monthly Price Per User
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variable measured: Global CRM Market Share (2025)
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  value reference: Market Position
variable measured: Built-in Marketing Automation
  type: PropertyValue
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variable measured: Daily API Rate Limit
  type: PropertyValue
  value reference: Integration
variable measured: User Learning Curve Rating
  type: PropertyValue
  value reference: Usability
variable measured: Custom Fields Per Object
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  value reference: Customization
variable measured: Installed Customer Base
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variable measured: Typical Total Cost (Year 1, 10 users)
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variable measured: Available Integrations
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variable measured: Included Applications
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variable measured: Predictive Forecasting Accuracy
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variable measured: Mobile App Rating
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variable measured: Base CRM Pricing (per user/month)
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variable measured: Marketing Automation Cost (separate)
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variable measured: AI Agent Availability
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variable measured: Native Marketing Features
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variable measured: Enterprise Customization Depth
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variable measured: Monthly Cost (50-person team, full suite)
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variable measured: Multi-Cloud AI Orchestration
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variable measured: Global Market Share (2025)
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variable measured: Maximum Users Per Instance
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variable measured: Mobile App Offline Access
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variable measured: AI/ML Sophistication Level
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variable measured: Free Trial Duration
  type: PropertyValue
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variable measured: Global Market Share 2026
  type: PropertyValue
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variable measured: Average Implementation Timeline
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variable measured: Number of Pre-built Integrations
  type: PropertyValue
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variable measured: Community Size
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variable measured: Microsoft 365 Integration Level
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variable measured: Maximum Data Storage per Org
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variable measured: Mobile App Quality
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variable measured: AI Capabilities
variable measured: Ease of Use (1-10 scale)
variable measured: Entry-Level Pricing
variable measured: Mid-Tier Plan Pricing
variable measured: AppExchange/Marketplace Apps
variable measured: Implementation Time
variable measured: Built-in AI Features
variable measured: Mobile App Availability
variable measured: Base Monthly Cost Per User
is based on: https://www.aversusb.net/compare/hubspot-vs-salesforce

HubSpot vs Salesforce — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for HubSpot vs Salesforce.
has defined term: Pricing
has defined term: Pricing & Access
has defined term: Features
has defined term: AI & Automation
has defined term: Functionality
has defined term: Usability
has defined term: Onboarding
has defined term: Market Position
has defined term: Ecosystem
has defined term: Pricing & Plans
has defined term: Integrations
has defined term: Support
has defined term: Integration
has defined term: Customization
has defined term: Deployment
has defined term: User Experience
has defined term: AI & Analytics
has defined term: Mobile
has defined term: AI Capabilities
has defined term: Total Cost
has defined term: Scalability
has defined term: Artificial Intelligence
has defined term: Community
has defined term: Platform Support
has defined term: Compatibility
has defined term: Implementation
has defined term: Adoption
has defined term: Contract
has defined term: Ease of Use
has defined term: Technical Capabilities
has defined term: Security
has defined term: Market Adoption
has defined term: Terms
has defined term: Total Cost of Ownership
has defined term: Industry Coverage
has defined term: Mobile Experience
has defined term: Speed to Deployment
has defined term: International
has defined term: Mobility
has defined term: Reputation
has defined term: Flexibility
has defined term: Technology Features
has defined term: Learning Curve
has defined term: Customer Satisfaction

Pricing
type: DefinedTerm
term code: pricing
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Pricing & Access
type: DefinedTerm
term code: pricing-&-access
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

AI & Automation
type: DefinedTerm
term code: ai-&-automation
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Functionality
type: DefinedTerm
term code: functionality
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Onboarding
type: DefinedTerm
term code: onboarding
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Pricing & Plans
type: DefinedTerm
term code: pricing-&-plans
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Customization
type: DefinedTerm
term code: customization
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

AI & Analytics
type: DefinedTerm
term code: ai-&-analytics
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Mobile
type: DefinedTerm
term code: mobile
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

AI Capabilities
type: DefinedTerm
term code: ai-capabilities
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Total Cost
type: DefinedTerm
term code: total-cost
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Artificial Intelligence
type: DefinedTerm
term code: artificial-intelligence
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Community
type: DefinedTerm
term code: community
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Platform Support
type: DefinedTerm
term code: platform-support
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Compatibility
type: DefinedTerm
term code: compatibility
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Adoption
type: DefinedTerm
term code: adoption
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Contract
type: DefinedTerm
term code: contract
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Technical Capabilities
type: DefinedTerm
term code: technical-capabilities
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Security
type: DefinedTerm
term code: security
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Market Adoption
type: DefinedTerm
term code: market-adoption
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Terms
type: DefinedTerm
term code: terms
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Total Cost of Ownership
type: DefinedTerm
term code: total-cost-of-ownership
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Industry Coverage
type: DefinedTerm
term code: industry-coverage
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Mobile Experience
type: DefinedTerm
term code: mobile-experience
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Speed to Deployment
type: DefinedTerm
term code: speed-to-deployment
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

International
type: DefinedTerm
term code: international
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Mobility
type: DefinedTerm
term code: mobility
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Reputation
type: DefinedTerm
term code: reputation
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Flexibility
type: DefinedTerm
term code: flexibility
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Technology Features
type: DefinedTerm
term code: technology-features
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Learning Curve
type: DefinedTerm
term code: learning-curve
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

Customer Satisfaction
type: DefinedTerm
term code: customer-satisfaction
in defined term set: HubSpot vs Salesforce — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-08-18T09:00:24.654Z
author: A Versus B
publisher: A Versus B
is part of: hubspot-vs-salesforce
main entity: How much does HubSpot cost compared to Salesforce in 2026?
  type: Question
  accepted answer: Answer
    text: HubSpot offers a free CRM tier with paid plans starting around $20 per user per month for its Starter plan, scaling to $1,600 per month for Enterprise. Salesforce starts at approximately $25 per user per month for Essentials but quickly scales to $300 or more per user per month for advanced editions. HubSpot generally offers more predictable, bundled pricing, while Salesforce costs can escalate significantly with add-ons, making HubSpot a more budget-friendly option for small to mid-sized businesses.
    language: en-US
main entity: Is HubSpot better than Salesforce for small businesses?
  type: Question
  accepted answer: Answer
    text: HubSpot is generally considered better than Salesforce for small businesses due to its intuitive interface, faster onboarding, and lower total cost of ownership. Small teams benefit from HubSpot's all-in-one marketing, sales, and service hub without needing dedicated administrators. Salesforce offers superior customization and scalability but demands greater technical expertise and budget. For businesses with fewer than 50 employees or limited CRM experience, HubSpot typically delivers faster ROI and requires significantly less implementation time and ongoing maintenance.
    language: en-US
main entity: Which CRM is better for enterprise-level sales teams managing complex pipelines?
  type: Question
  accepted answer: Answer
    text: Salesforce is widely regarded as the stronger choice for enterprise sales teams managing complex pipelines. Its advanced workflow automation, highly customizable objects, robust territory management, and deep third-party integrations make it ideal for large organizations with intricate sales processes. Salesforce's Einstein AI also provides sophisticated forecasting capabilities. HubSpot has improved its enterprise offerings but still lacks some of the granular pipeline controls and multi-org configurations that large sales organizations require. Enterprises with dedicated CRM administrators typically extract more value from Salesforce.
    language: en-US
main entity: What are the latest updates to HubSpot and Salesforce in 2026?
  type: Question
  accepted answer: Answer
    text: In 2026, both platforms have doubled down on AI integration. HubSpot expanded its Breeze AI suite with enhanced predictive lead scoring, AI-generated email sequences, and a more capable AI sales assistant embedded directly into the CRM. Salesforce advanced its Agentforce platform, deploying autonomous AI agents capable of handling customer inquiries and sales tasks with minimal human oversight. Salesforce also improved its Data Cloud integration across all products. Both companies are prioritizing AI-native workflows, making the AI capability gap between them narrower than in previous years.
    language: en-US
main entity: Can HubSpot replace Salesforce for a company already using Salesforce?
  type: Question
  accepted answer: Answer
    text: Migrating from Salesforce to HubSpot is feasible but requires careful planning. HubSpot supports data migration tools and offers professional migration services, but complex Salesforce customizations, custom objects, and deeply nested workflows may not transfer seamlessly. Companies with relatively straightforward CRM setups, strong marketing needs, and limited IT resources often find the switch worthwhile. However, enterprises relying on Salesforce's advanced customization, AppExchange ecosystem, or complex integrations may face significant disruption. A thorough audit of current Salesforce usage is strongly recommended before committing to migration.
    language: en-US

How to Choose Between HubSpot CRM and Salesforce
type: HowTo
description: Salesforce is the enterprise-focused CRM with deeper customization and 47% larger market share, while HubSpot is the more affordable, user-friendly platform designed for mid-market companies and small businesses seeking faster implementation.
language: en-US
total time: PT3M
step: Consider: Starting Price
step: Consider: Implementation Time
step: Consider: Customization Depth
step: Consider: Learning Curve
step: Consider: Market Share
step: Consider: Built-in Marketing Automation
step: Consider: Integration Ecosystem
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose Salesforce if you're an enterprise with complex sales processes, need deep customization, have dedicated IT resources, and can invest in a 3-6 month implementation. Choose HubSpot if you want rapid deployment (2-4 weeks), integrated marketing automation at no extra cost, prefer user-friendly interfaces, and need affordable CRM for teams under 500 users.

Consider: Starting Price
type: HowToStep
position: 1
text: Starting Price: HubSpot CRM has $50/month, while Salesforce has $165/month.

Consider: Implementation Time
type: HowToStep
position: 2
text: Implementation Time: HubSpot CRM has 2-4 weeks, while Salesforce has 3-6 months.

Consider: Customization Depth
type: HowToStep
position: 3
text: Customization Depth: HubSpot CRM has Moderate, while Salesforce has Highly Advanced.

Consider: Learning Curve
type: HowToStep
position: 4
text: Learning Curve: HubSpot CRM has Gentle (80% adoption in 30 days), while Salesforce has Steep (45% adoption in 30 days).

Consider: Market Share
type: HowToStep
position: 5
text: Market Share: HubSpot CRM has 9.2%, while Salesforce has 17.5%.

Consider: Built-in Marketing Automation
type: HowToStep
position: 6
text: Built-in Marketing Automation: HubSpot CRM has Yes (included), while Salesforce has No (separate purchase).

Consider: Integration Ecosystem
type: HowToStep
position: 7
text: Integration Ecosystem: HubSpot CRM has 1,000+ native integrations, while Salesforce has 2,000+ AppExchange apps.

claimreview
type: ClaimReview
language: en-US
is accessible for free: true
conditions of access: Free
claim reviewed: HubSpot CRM is better than Salesforce
review body: Salesforce is the enterprise-focused CRM with deeper customization and 47% larger market share, while HubSpot is the more affordable, user-friendly platform designed for mid-market companies and small businesses seeking faster implementation.
date published: 2026-03-29
date modified: 2026-08-18
review rating: Rating
  rating: MIXTURE
  best rating: TRUE
  worst rating: FALSE
  alternate name: Depends on use case — see analysis
author: A Versus B
publisher: A Versus B
item reviewed: HubSpot CRM is better than Salesforce
  type: Claim
  language: en-US
  text: Salesforce is the enterprise-focused CRM with deeper customization and 47% larger market share, while HubSpot is the more affordable, user-friendly platform designed for mid-market companies and small businesses seeking faster implementation.
  author: Internet consensus
  appearance: hubspot-vs-salesforce
  first appearance: hubspot-vs-salesforce

Free Trial Duration
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 30 days

Global Market Share 2026
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 23

Starting Monthly Cost Per User
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: $165 (Sales Cloud Starter)

Average Implementation Timeline
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 5-7 months

Number of Pre-built Integrations
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 7000+

Community Size
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 8

Microsoft 365 Integration Level
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: Third-party connectors

Maximum Data Storage per Org
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: Based on licenses + storage SKUs

Starting Price Per User/Month
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: $165

Maximum Price Per User/Month
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: $500+

Mobile App Quality
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: Good - full-featured but complex

AI Capabilities
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: Advanced - Einstein AI with predictive forecasting

Ease of Use (1-10 scale)
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 5-6

Entry-Level Pricing
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: $25/month (Starter Suite)

Mid-Tier Plan Pricing
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: $100/month (Pro Suite)

AppExchange/Marketplace Apps
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 7000+ apps

Implementation Time
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 8-16 weeks

Built-in AI Features
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: Einstein AI in Pro+ tiers

Mobile App Availability
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: iOS, Android, Windows with offline mode

Base Monthly Cost Per User
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: $165

Typical Implementation Timeline
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 12-24 weeks

User Adoption Rate (Industry Average)
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 68%

API Call Limit Per Day
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 100,000

Maximum Custom Fields
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: Unlimited

Annual Contract Requirement
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 12 months (typical)

Predictive AI Analytics Included
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: Yes (Einstein)

Monthly Cost (10 Users, Mid-Tier Plan)
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: $2,167-$4,167

User Training Requirements
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 6-12 weeks

Reported User Adoption Rate
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 60-70%

API Rate Limit (Calls/Day)
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: Unlimited (enterprise)

Custom Coding/Development
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: Full (Apex, JavaScript, REST API)

Number of Permission Levels
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 25+

Entry-Level Price (USD/User/Month)
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: $165

Average Implementation Time (SMB)
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 30-60 days

Active Global User Base
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: ~9 million

AI Assistant Sophistication Level
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: Advanced (generative AI, revenue intelligence, opportunity insights)

Contract Flexibility
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: Annual commitment typically required

Starting Monthly Price (Per User)
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: $165

Average Enterprise Implementation Cost (500+ users)
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: $4.8M

User Adoption Rate at 6 Months
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 78%

Available Pre-built Industry Solutions
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 35+ industry-specific clouds

Third-Party Integrations Available
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 12,000+

Native Microsoft Office 365 Integration
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: Third-party plugins required

Entry-Level Monthly Cost Per User
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: $165

Custom Fields Per Module
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: Unlimited

Third-Party App Integrations Available
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 7,000+

AI Sales Assistant Feature
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: Einstein AI (Professional+ tier)

Typical User Onboarding Hours Required
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 40-50 hours per admin

Mobile App Desktop Feature Parity
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 95%+

Maximum Users Per Single Org
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: Unlimited

Starting Price (Per User/Month)
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: $165

Annual Cost for 20-Person Sales Team
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: $39,600

Implementation Timeline
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 8-12 weeks

Multi-Currency Support
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 180+ currencies

Mobile App Functionality
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: Full feature parity with desktop

G2 User Rating
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 4.4/5 (15,200+ reviews)

Customization Method
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: Apex Code + declarative tools (unlimited)

Monthly Cost Per User (Standard Plan)
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: $165

Integrated Apps/Tools
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 3rd-party AppExchange (6,000+ available)

Customer Satisfaction Rating
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 86%

AI/Predictive Analytics Capability
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: Einstein AI with advanced lead scoring, revenue forecasting, and opportunity insights

Time to User Proficiency
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 40-60 hours average

Enterprise Customer Base
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 23,000+ enterprises globally

Global CRM Market Share
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 23%

AppExchange/Marketplace Extensions
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 7,500+ apps

Net Promoter Score (NPS)
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 59

AI/ML Capability Inclusion
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: Einstein AI included in higher tiers

Microsoft 365 Native Integration
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: Via connectors (additional setup required)

Customer Retention Rate
type: PropertyValue
value: HubSpot CRM: N/A | Salesforce: 95%

SpeakableSpecification
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HubSpot CRM — Wikipedia
type: CreativeWork

Salesforce — Wikipedia
type: CreativeWork

Compare HubSpot CRM vs Salesforce
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/hubspot-vs-salesforce
object: HubSpot CRM
object: Salesforce

AI Capabilities
type: PropertyValue
value reference: Features

Ease of Use (1-10 scale)
type: PropertyValue
value reference: Usability

Entry-Level Pricing
type: PropertyValue
value reference: Pricing

Mid-Tier Plan Pricing
type: PropertyValue
value reference: Pricing

AppExchange/Marketplace Apps
type: PropertyValue
value reference: Integrations

Implementation Time
type: PropertyValue
value reference: Deployment

Built-in AI Features
type: PropertyValue
value reference: Features

Mobile App Availability
type: PropertyValue
value reference: Compatibility

Base Monthly Cost Per User
type: PropertyValue
value reference: Pricing

Typical Implementation Timeline
type: PropertyValue
value reference: Implementation

User Adoption Rate (Industry Average)
type: PropertyValue
value reference: Adoption

API Call Limit Per Day
type: PropertyValue
value reference: Integration

Maximum Custom Fields
type: PropertyValue
value reference: Customization

Annual Contract Requirement
type: PropertyValue
value reference: Contract

Predictive AI Analytics Included
type: PropertyValue
value reference: AI & Analytics

Monthly Cost (10 Users, Mid-Tier Plan)
type: PropertyValue
value reference: Pricing

User Training Requirements
type: PropertyValue
value reference: Ease of Use

Reported User Adoption Rate
type: PropertyValue
value reference: Adoption

API Rate Limit (Calls/Day)
type: PropertyValue
value reference: Technical Capabilities

Custom Coding/Development
type: PropertyValue
value reference: Customization

Number of Permission Levels
type: PropertyValue
value reference: Security

Entry-Level Price (USD/User/Month)
type: PropertyValue
value reference: Pricing

Average Implementation Time (SMB)
type: PropertyValue
value reference: Deployment

Active Global User Base
type: PropertyValue
value reference: Market Adoption

AI Assistant Sophistication Level
type: PropertyValue
value reference: Artificial Intelligence

Contract Flexibility
type: PropertyValue
value reference: Terms

Starting Monthly Price (Per User)
type: PropertyValue
value reference: Pricing

Average Enterprise Implementation Cost (500+ users)
type: PropertyValue
value reference: Total Cost of Ownership

User Adoption Rate at 6 Months
type: PropertyValue
value reference: User Experience

Available Pre-built Industry Solutions
type: PropertyValue
value reference: Industry Coverage

Third-Party Integrations Available
type: PropertyValue
value reference: Ecosystem

Native Microsoft Office 365 Integration
type: PropertyValue
value reference: Integration

Entry-Level Monthly Cost Per User
type: PropertyValue
value reference: Pricing

Custom Fields Per Module
type: PropertyValue
value reference: Features

Third-Party App Integrations Available
type: PropertyValue
value reference: Ecosystem

AI Sales Assistant Feature
type: PropertyValue
value reference: AI Capabilities

Typical User Onboarding Hours Required
type: PropertyValue
value reference: Ease of Use

Mobile App Desktop Feature Parity
type: PropertyValue
value reference: Mobile Experience

Maximum Users Per Single Org
type: PropertyValue
value reference: Scalability

Starting Price (Per User/Month)
type: PropertyValue
value reference: Pricing

Annual Cost for 20-Person Sales Team
type: PropertyValue
value reference: Total Cost of Ownership

Implementation Timeline
type: PropertyValue
value reference: Speed to Deployment

Multi-Currency Support
type: PropertyValue
value reference: International

Mobile App Functionality
type: PropertyValue
value reference: Mobility

G2 User Rating
type: PropertyValue
value reference: Reputation

Customization Method
type: PropertyValue
value reference: Flexibility

Monthly Cost Per User (Standard Plan)
type: PropertyValue
value reference: Pricing

Integrated Apps/Tools
type: PropertyValue
value reference: Features

Customer Satisfaction Rating
type: PropertyValue
value reference: Reputation

AI/Predictive Analytics Capability
type: PropertyValue
value reference: Technology Features

Time to User Proficiency
type: PropertyValue
value reference: Learning Curve

Enterprise Customer Base
type: PropertyValue
value reference: Market Position

Global CRM Market Share
type: PropertyValue
value reference: Market Position

AppExchange/Marketplace Extensions
type: PropertyValue
value reference: Ecosystem

Net Promoter Score (NPS)
type: PropertyValue
value reference: Customer Satisfaction

AI/ML Capability Inclusion
type: PropertyValue
value reference: Features

Microsoft 365 Native Integration
type: PropertyValue
value reference: Integrations

Customer Retention Rate
type: PropertyValue
value reference: Customer Satisfaction