HubSpot is a comprehensive all-in-one platform covering CRM, marketing, sales, and customer service, while Pipedrive is a focused, sales-first CRM designed for simplicity and pipeline management. HubSpot suits larger enterprises needing integrated solutions, whereas Pipedrive excels for small-to-mid-sized sales teams prioritizing ease of use and affordability.
HubSpot vs Pipedrive — Side-by-side comparison on A Versus B
Enterprise-focused CRM with comprehensive AI, extensive integrations, and all-in-one platform capabilities.
Sales-focused CRM with advanced pipeline visualization and AI-powered forecasting
Platform Scope. Starting Price (per user/month). Ease of Implementation. Customer Rating. Best For. Marketing Automation. Pipeline Visualization
Both platforms excel in different contexts: HubSpot dominates for organizations requiring a unified ecosystem across marketing, sales, and customer service, though at a higher price point. Pipedrive is the superior choice for lean sales teams seeking an intuitive, affordable CRM with best-in-class pipeline management and faster implementation. The choice depends on organizational size, complexity needs, and budget.
HubSpot: All tiers (Breeze) | Pipedrive: N/A
HubSpot: Full suite (email, automation, journeys) | Pipedrive: N/A
HubSpot: 6-8 weeks | Pipedrive: 1-2 weeks
Monthly Cost (50-person team, full suite)
HubSpot: 15 million (unlimited practical) | Pipedrive: Limited to 1 user
HubSpot: 24-72 hours | Pipedrive: 2-4 hours
HubSpot: Comprehensive (email, lead scoring, workflows, forms, landing pages) | Pipedrive: Minimal (email templates, basic sequences)
HubSpot: Yes (Service Hub) | Pipedrive: No
HubSpot: Functional (secondary focus) | Pipedrive: Superior (core strength)
HubSpot: Activity logging available | Pipedrive: Activity-centric design with advanced logging
HubSpot: UI Extensions, expanded API capabilities, object settings navigation | Pipedrive: Sales Inbox with email sync, AI digital assistant, enhanced UI/UX
Starting Price (per user/month, billed annually)
Professional Tier Price (per user/month)
HubSpot: 4.4 stars | Pipedrive: 4.2 stars
HubSpot: 460 reviews | Pipedrive: 357 reviews
HubSpot: High - requires training | Pipedrive: Low - intuitive setup
HubSpot: 6+ (CRM, Marketing, Sales, Service, Content, Operations) | Pipedrive: 2 (CRM, basic Sales automation)
HubSpot: Good secondary feature | Pipedrive: Exceptional primary feature
HubSpot: 14-day free trial | Pipedrive: 14-day free trial
HubSpot: $100-120/month | Pipedrive: N/A
HubSpot: 4 (Sales, Marketing, Service, CMS) | Pipedrive: N/A
HubSpot: Nearly identical ratings | Pipedrive: N/A
HubSpot: Unlimited contacts | Pipedrive: N/A
HubSpot: Yes, full CRM suite included | Pipedrive: N/A
HubSpot: Yes (drag-and-drop, mobile-responsive, A/B testing) | Pipedrive: N/A
HubSpot: Yes (available but less prominent) | Pipedrive: N/A
Contact List Size Limit (Standard Pricing)
HubSpot: Unlimited growth with pro-rated pricing | Pipedrive: N/A
HubSpot: 2,000 emails/month | Pipedrive: N/A
HubSpot: Native unified CRM | Pipedrive: N/A
HubSpot: Advanced behavioral & predictive scoring | Pipedrive: N/A
HubSpot: Email, SMS, social, landing pages, ads | Pipedrive: N/A
HubSpot: Complex multi-step workflows with conditions | Pipedrive: N/A
HubSpot: Steep (comprehensive platform) | Pipedrive: N/A
HubSpot: 13 new features + 86 enhancements (Spring 2026) | Pipedrive: N/A
HubSpot: 3 (email, chat, phone only) | Pipedrive: N/A
HubSpot: Yes (1 user, 5 contacts) | Pipedrive: No free plan
HubSpot: Separate add-on ($45/month) | Pipedrive: N/A
HubSpot: Native HubSpot Chatbot | Pipedrive: N/A
HubSpot: 300+ requests/sec (Enterprise) | Pipedrive: N/A
HubSpot: Unlimited (Professional+) | Pipedrive: N/A
HubSpot: Comprehensive iOS/Android apps | Pipedrive: Excellent - highly optimized
HubSpot: Included standard | Pipedrive: N/A
HubSpot: 20-40 hours | Pipedrive: 1-3 days
HubSpot: Basic predictive content | Pipedrive: N/A
HubSpot: HubSpot Starter at $20 | Pipedrive: $14
HubSpot: HubSpot Professional at $50 | Pipedrive: N/A
HubSpot: Dedicated ecosystem integration | Pipedrive: N/A
HubSpot: HubSpot AI - advanced automation and predictive | Pipedrive: N/A
HubSpot: Third-party integrations required | Pipedrive: N/A
HubSpot: 4.7/5 - intuitive interface | Pipedrive: N/A
HubSpot: Good option - established in India | Pipedrive: N/A
HubSpot: Yes (via add-on) | Pipedrive: N/A
HubSpot: Third-party Integration | Pipedrive: N/A
HubSpot: 1 to 1000+ people | Pipedrive: N/A
Professional/Standard Plan Monthly Price
HubSpot: 28% of average | Pipedrive: N/A
HubSpot: Native full CRM platform | Pipedrive: N/A
HubSpot: Unlimited with visual builder | Pipedrive: N/A
HubSpot: Mid-market to enterprise | Pipedrive: N/A
HubSpot: Chatspot add-on; requires manual training and configuration | Pipedrive: N/A
HubSpot: Native with A/B testing, sequences, and workflows | Pipedrive: N/A
HubSpot: Deal pipelines, team pipeline visibility, activity feeds | Pipedrive: N/A
HubSpot: $120/month base (not per-agent) | Pipedrive: N/A
HubSpot: 3 channels (email, chat, ticketing) | Pipedrive: N/A
HubSpot: Full (360° CRM with pipelines, deals, forecasting) | Pipedrive: N/A
HubSpot: Yes (email sequences, workflows, forms, landing pages) | Pipedrive: N/A
HubSpot: ChatSpot AI (content generation, workflow automation, analysis) | Pipedrive: N/A
HubSpot: 1000+ integrations | Pipedrive: N/A
HubSpot: 1,000,000+ (Enterprise) | Pipedrive: N/A
HubSpot: Full-featured automation | Pipedrive: N/A
HubSpot: 5/10 (Basic rules-based) | Pipedrive: N/A
HubSpot: 3,000+ certification courses | Pipedrive: N/A
HubSpot: Full pipeline with forecasting | Pipedrive: N/A
HubSpot: Basic (secondary feature) | Pipedrive: N/A
HubSpot: 10+ years in service | Pipedrive: N/A
HubSpot: 120 requests/min | Pipedrive: N/A
HubSpot: 4.7/5 (42K reviews) | Pipedrive: N/A
HubSpot: ChatSpot (25% deflection) | Pipedrive: N/A
HubSpot: $50 (Marketing Hub Starter) | Pipedrive: N/A
HubSpot: Limited (50 rules in Standard tier) | Pipedrive: N/A
HubSpot: Third-party connector (2-4 hr delays) | Pipedrive: N/A
HubSpot: Yes, all plans | Pipedrive: N/A
HubSpot: 74% (Predictive Lead Scoring) | Pipedrive: N/A
HubSpot: Month-to-month available | Pipedrive: N/A
HubSpot: No (enterprise add-on only) | Pipedrive: N/A
HubSpot: Yes, paid add-on ($600/month minimum) | Pipedrive: N/A
HubSpot: Advanced with forecasting and stages | Pipedrive: N/A
HubSpot: Predictive AI-powered scoring | Pipedrive: N/A
HubSpot: Unlimited users (freemium model) | Pipedrive: N/A
HubSpot: No (requires CallRail $50-300/month) | Pipedrive: N/A
HubSpot: 4-6 weeks | Pipedrive: 1-2 weeks
HubSpot: 1.4 million (free tier only) | Pipedrive: N/A
HubSpot: 4.4/5 (3,800 reviews) | Pipedrive: N/A
HubSpot: 3 (free tier) / Unlimited (paid) | Pipedrive: N/A
CRM Contact Storage Limit (Free/Entry Tier)
HubSpot: 5 (Facebook, Instagram, LinkedIn, X, TikTok) | Pipedrive: N/A
AI Sentiment Analysis / Social Listening
HubSpot: Basic keyword monitoring only | Pipedrive: N/A
Team Members Supported (Free/Standard Tier)
HubSpot: Unlimited on free tier | Pipedrive: N/A
HubSpot: $800 (Marketing Hub Pro) | Pipedrive: N/A
HubSpot: 1,000 contact limit (capped) | Pipedrive: N/A
HubSpot: 1,000+ integrations | Pipedrive: 500+ (via Zapier + native)
HubSpot: Moderate (workflows, limited coding) | Pipedrive: Moderate - predefined customization options
HubSpot: No, third-party integration required | Pipedrive: N/A
HubSpot: Full suite with workflows, landing pages, forms | Pipedrive: N/A
HubSpot: 400+ integrations | Pipedrive: 600+ via marketplace
HubSpot: Yes, unlimited users | Pipedrive: N/A
HubSpot: 3+ (Phone, Chat, Email, Academy) | Pipedrive: N/A
HubSpot: Full CRM with pipeline, deals, tasks, and analytics | Pipedrive: N/A
HubSpot: 10-1000+ (growing to enterprise) | Pipedrive: N/A
HubSpot: iOS and Android | Pipedrive: N/A
HubSpot: Requires add-on | Pipedrive: N/A
HubSpot: Copilot AI, content generation, predictive scoring | Pipedrive: N/A
HubSpot: Full marketing automation with workflows | Pipedrive: N/A
Monthly Cost Per Agent/User (Entry Level)
Monthly Cost Per Agent/User (Professional Tier)
HubSpot: 1,200+ native & app partners | Pipedrive: N/A
HubSpot: Higher tiers only | Pipedrive: N/A
HubSpot: Contact management, deal pipelines, activity tracking, custom fields, lead scoring | Pipedrive: N/A
HubSpot: Phone calling, meeting scheduling, document tracking, forecasting, sequences | Pipedrive: N/A
HubSpot: Limited automations; multi-step workflows in paid tiers | Pipedrive: N/A
HubSpot: $50-$120 (varies by tier) | Pipedrive: N/A
HubSpot: 2 users (Starter tier) | Pipedrive: N/A
HubSpot: Limited per tier (1,000-10,000) | Pipedrive: N/A
HubSpot: No, requires Sales Hub Professional ($100+/user) | Pipedrive: Add-on extra cost
HubSpot: Included in Marketing Hub tiers | Pipedrive: N/A
Starting Monthly Price (Single User/Starter Tier)
HubSpot: Available, requires separate setup | Pipedrive: N/A
HubSpot: Full suite with A/B testing and workflows | Pipedrive: N/A
Price for 10-Person Support Team (Annual)
HubSpot: $540/year (Starter) or $9,600+ (Professional) | Pipedrive: N/A
HubSpot: $45/month (Starter plan, up to 2 users) | Pipedrive: N/A
HubSpot: Free tier included (unlimited contacts) | Pipedrive: N/A
HubSpot: Gmail, Outlook, web interface, Apple Mail | Pipedrive: N/A
HubSpot: Predictive lead scoring, AI chatbots, email insights | Pipedrive: N/A
HubSpot: 14 days (with free tier option) | Pipedrive: N/A
HubSpot: 4.4 stars (7,200 reviews) | Pipedrive: N/A
HubSpot: Intermediate (predictive in Enterprise tier) | Pipedrive: N/A
HubSpot: 1-500 employees | Pipedrive: N/A
HubSpot: 120-180 seconds | Pipedrive: N/A
HubSpot: 1,000+ templates | Pipedrive: N/A
HubSpot: Via third-party integration only | Pipedrive: N/A
HubSpot: 200,000+ customers | Pipedrive: N/A
HubSpot: 1,000,000 contacts | Pipedrive: N/A
HubSpot: 500 calls/15 sec (43,200/day) | Pipedrive: N/A
HubSpot: 2,000+ | Pipedrive: 400+ integrations
HubSpot: 4.6/5 (45,000 reviews) | Pipedrive: 4.7/5 (38,000 reviews)
HubSpot: Yes - email campaigns, workflows, landing pages, ads | Pipedrive: No - requires external tools
Customer Support Response Time (Paid Plans)
HubSpot: 1-24 hours depending on plan | Pipedrive: 1-4 hours depending on plan
HubSpot: 8 (deals, pipelines, scoring, etc) | Pipedrive: N/A
HubSpot: 168 (24/7 phone, chat, email) | Pipedrive: N/A
HubSpot: Yes (up to 3 users) | Pipedrive: N/A
HubSpot: Limited on Starter tier | Pipedrive: N/A
HubSpot: Advanced (unlimited workflows) | Pipedrive: N/A
HubSpot: Yes (basic conversational) | Pipedrive: N/A
HubSpot: Yes (with AI predictive scoring) | Pipedrive: N/A
HubSpot: $45 (paid Professional plan; $0 free tier) | Pipedrive: N/A
HubSpot: Limited (Professional+ only) | Pipedrive: N/A
HubSpot: Full-featured CRM included | Pipedrive: N/A
HubSpot: Basic monitoring only | Pipedrive: N/A
HubSpot: Limited platform support | Pipedrive: N/A
HubSpot: AI content assistant in higher tiers | Pipedrive: N/A
HubSpot: $120+ (Professional tier) | Pipedrive: N/A
HubSpot: Advanced with forecasting | Pipedrive: N/A
HubSpot: 7+ channels (email, SMS, ads, chat, tickets, calls, social) | Pipedrive: N/A
HubSpot: 20-40 hours | Pipedrive: 1-2 weeks
Monthly Cost (Single User, Standard Plan)
HubSpot: 3 users (full CRM) | Pipedrive: N/A
HubSpot: Call recording analysis, predictive scoring, email optimization | Pipedrive: N/A
HubSpot: Yes (all paid plans) | Pipedrive: N/A
HubSpot: Limited (fixed layouts, standard structure) | Pipedrive: N/A
HubSpot: N/A | Pipedrive: €39/user/month
HubSpot: N/A | Pipedrive: +€8/month (€47 vs €39)
HubSpot: N/A | Pipedrive: Yes (included on all plans)
HubSpot: N/A | Pipedrive: 5 capabilities (click-to-call, logging, recording, voicemail drop, intl numbers)
HubSpot: N/A | Pipedrive: Basic automation
HubSpot: N/A | Pipedrive: Limited (via integrations)
HubSpot: N/A | Pipedrive: 9/10 (Kanban focused)
HubSpot: N/A | Pipedrive: 20+ new features
HubSpot: N/A | Pipedrive: 500+ apps supported
HubSpot: N/A | Pipedrive: Email only (primary)
HubSpot: N/A | Pipedrive: 30-120 days (complex)
HubSpot: N/A | Pipedrive: Limited native support
HubSpot: N/A | Pipedrive: Advanced drag-drop management with customizable stages
HubSpot: N/A | Pipedrive: Partially supported
HubSpot: N/A | Pipedrive: Fully supported with advanced dashboards
HubSpot: N/A | Pipedrive: 20+ new features (Spring 2026)
HubSpot: N/A | Pipedrive: Basic - standard automation and insights
HubSpot: N/A | Pipedrive: 14-day trial only
HubSpot: N/A | Pipedrive: Sales-focused teams
HubSpot: N/A | Pipedrive: Minimal - visual interface
HubSpot: N/A | Pipedrive: Good - pipeline focused
HubSpot: N/A | Pipedrive: €79 (Ultimate plan)
HubSpot: N/A | Pipedrive: Sales teams and pipeline management
HubSpot: N/A | Pipedrive: No (requires integration)
HubSpot: N/A | Pipedrive: Pulse AI insights, predictions
HubSpot: N/A | Pipedrive: 500,000 (Pipedrive API)
HubSpot: N/A | Pipedrive: None (no-code only)
Monthly Cost (Single User, Standard Tier)
HubSpot: N/A | Pipedrive: 4 core modules
HubSpot: N/A | Pipedrive: 120 requests/minute
HubSpot: N/A | Pipedrive: Full offline mode (sync on reconnect)
HubSpot: N/A | Pipedrive: 4.4/5 (1,800 reviews)
HubSpot: N/A | Pipedrive: Unlimited (at $14/user)
HubSpot: N/A | Pipedrive: Unlimited stages
HubSpot: N/A | Pipedrive: Requires Mailtrack add-on ($99/year)
HubSpot: N/A | Pipedrive: AI Revenue Forecast included
HubSpot: N/A | Pipedrive: Full offline mode with sync
How to choose between HubSpot and Pipedrive
HubSpot vs Pipedrive — Structured Comparison Data
Machine-readable comparison dataset for HubSpot vs Pipedrive. Contains 336 attribute comparisons, 5 FAQ pairs.
HubSpot vs Pipedrive — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for HubSpot vs Pipedrive.
Is HubSpot or Pipedrive better for small businesses?
For small businesses primarily focused on sales pipeline management (without complex marketing automation needs), Pipedrive often wins on simplicity, adoption, and cost predictability. For small businesses running content marketing, email campaigns, and inbound lead generation alongside sales, HubSpot's free CRM tier is a compelling starting point — it's genuinely free with unlimited contacts. The tipping point: if you need marketing automation (email sequences, lead scoring, landing pages), HubSpot Professional becomes necessary but expensive ($500+/month). Pipedrive's add-on LeadBooster and Campaigns modules cover some marketing ground at lower cost.
HubSpot CRM is free for basic contact, deal, and email tracking. HubSpot Starter starts at $15-$20/seat/month. HubSpot Sales Hub Professional is $100/seat/month (5-seat minimum = $500+/month). HubSpot Sales Hub Enterprise is $150/seat/month (10-seat minimum = $1,500+/month). Marketing Hub Professional and Enterprise are separately priced and can add $800-$3,600+/month depending on contact tier. The full HubSpot suite at Professional or Enterprise level for a mid-size company can easily reach $3,000-$10,000+/month.
Does Pipedrive have marketing automation?
Pipedrive's core platform is sales-focused; its marketing capabilities are limited compared to HubSpot. Pipedrive's "Campaigns" add-on ($16/month on top of a paid plan) enables email campaign creation and tracking. For marketing automation workflows, lead scoring, and inbound lead management at HubSpot's depth, you would need to integrate Pipedrive with a dedicated marketing automation tool (ActiveCampaign, Mailchimp, or others). This integration overhead is a meaningful advantage for HubSpot's all-in-one approach for companies running active marketing programs.
For small to mid-size businesses (typically under 500 employees), HubSpot Enterprise can replace Salesforce in many use cases — particularly if you want an integrated marketing + sales + service platform with a less complex implementation. For large enterprises with complex custom objects, territory management, deep API integrations, and Salesforce AppExchange ecosystem dependencies, Salesforce is typically more capable and flexible. The HubSpot vs. Salesforce comparison is most relevant for growing companies at the $5M-$100M ARR stage evaluating which platform to standardize on.
Yes. Pipedrive is headquartered in Tallinn, Estonia (EU) and New York, and is fully GDPR-compliant. It offers data processing agreements, supports data subject access requests, allows contact data deletion, and provides EU data residency options. Pipedrive maintains SOC 2 Type II certification. For EU-based companies or companies handling EU citizen data, both Pipedrive and HubSpot provide appropriate GDPR compliance frameworks, data processing agreements, and privacy controls.
How to Choose Between HubSpot and Pipedrive
Platform Scope: HubSpot has All-in-one (CRM, Marketing, Sales, Service, Content, Operations), while Pipedrive has Sales-focused CRM with basic automation.
Consider: Starting Price (per user/month)
Starting Price (per user/month): HubSpot has $20, while Pipedrive has $14.90.
Ease of Implementation: HubSpot has Complex, requires training for full utilization, while Pipedrive has Simple, intuitive for sales teams.
Customer Rating: HubSpot has 4.4 stars (460 reviews), while Pipedrive has 4.2 stars (357 reviews).
Best For: HubSpot has Enterprise businesses needing integrated tools, while Pipedrive has Small-to-mid-sized sales teams.
Marketing Automation: HubSpot has Included with Marketing Hub, while Pipedrive has Limited, requires add-ons.
Pipeline Visualization: HubSpot has Good but secondary focus, while Pipedrive has Exceptional, primary strength.
HubSpot is a comprehensive all-in-one platform covering CRM, marketing, sales, and customer service, while Pipedrive is a focused, sales-first CRM designed for simplicity and pipeline management. HubSpot suits larger enterprises needing integrated solutions, whereas Pipedrive excels for small-to-mid