HubSpot is a unified all-in-one CRM platform with integrated marketing automation starting at $45/month, while Marketo (Adobe Marketo Engage) is an enterprise-focused marketing automation solution starting at $1,250/month with deeper lead scoring and account-based marketing capabilities. HubSpot wins for small-to-mid-market businesses, while Marketo excels for large enterprises with complex B2B campaigns.
HubSpot vs Marketo — Side-by-side comparison on A Versus B
All-in-one CRM platform combining sales, marketing, service, and operations tools with 400+ native integrations.
Enterprise marketing automation platform focused on B2B lead management, account-based marketing, and advanced analytics.
Starting Price. Integrated CRM. Lead Scoring Sophistication. Implementation Time. Target Market Size. API Endpoints Available. Customer Success Rating (G2 2024)
Choose HubSpot if you're a growing SMB or mid-market company needing an affordable, easy-to-implement platform with integrated CRM, sales, and marketing tools in one ecosystem. Choose Marketo if you're an enterprise with complex B2B marketing needs, require sophisticated lead scoring and account-based marketing, and have dedicated marketing ops teams and budgets for implementation.
HubSpot: $45-120 | Marketo (Adobe Marketo Engage): N/A
HubSpot: Included | Marketo (Adobe Marketo Engage): N/A
HubSpot: All tiers (Breeze) | Marketo (Adobe Marketo Engage): N/A
HubSpot: Full suite (email, automation, journeys) | Marketo (Adobe Marketo Engage): N/A
HubSpot: 6/10 | Marketo (Adobe Marketo Engage): N/A
HubSpot: 6-8 weeks | Marketo (Adobe Marketo Engage): N/A
Monthly Cost (50-person team, full suite)
HubSpot: $8,000-12,000 | Marketo (Adobe Marketo Engage): N/A
HubSpot: Limited | Marketo (Adobe Marketo Engage): N/A
HubSpot: $20+ | Marketo (Adobe Marketo Engage): N/A
HubSpot: 15 million (unlimited practical) | Marketo (Adobe Marketo Engage): N/A
HubSpot: 24-72 hours | Marketo (Adobe Marketo Engage): N/A
HubSpot: Comprehensive (email, lead scoring, workflows, forms, landing pages) | Marketo (Adobe Marketo Engage): N/A
HubSpot: Yes (Service Hub) | Marketo (Adobe Marketo Engage): N/A
HubSpot: Functional (secondary focus) | Marketo (Adobe Marketo Engage): N/A
HubSpot: Activity logging available | Marketo (Adobe Marketo Engage): N/A
HubSpot: UI Extensions, expanded API capabilities, object settings navigation | Marketo (Adobe Marketo Engage): N/A
Starting Price (per user/month, billed annually)
HubSpot: $20 | Marketo (Adobe Marketo Engage): N/A
Professional Tier Price (per user/month)
HubSpot: $100 | Marketo (Adobe Marketo Engage): N/A
HubSpot: 4.4 stars | Marketo (Adobe Marketo Engage): N/A
HubSpot: 460 reviews | Marketo (Adobe Marketo Engage): N/A
HubSpot: High - requires training | Marketo (Adobe Marketo Engage): N/A
HubSpot: 6+ (CRM, Marketing, Sales, Service, Content, Operations) | Marketo (Adobe Marketo Engage): N/A
HubSpot: Good secondary feature | Marketo (Adobe Marketo Engage): N/A
HubSpot: 14-day free trial | Marketo (Adobe Marketo Engage): N/A
HubSpot: $100-120/month | Marketo (Adobe Marketo Engage): N/A
HubSpot: $890/month | Marketo (Adobe Marketo Engage): N/A
HubSpot: 99.2% | Marketo (Adobe Marketo Engage): 98.5%
HubSpot: 4 (Sales, Marketing, Service, CMS) | Marketo (Adobe Marketo Engage): N/A
HubSpot: $800+/month | Marketo (Adobe Marketo Engage): N/A
HubSpot: Nearly identical ratings | Marketo (Adobe Marketo Engage): N/A
HubSpot: Unlimited contacts | Marketo (Adobe Marketo Engage): N/A
HubSpot: $45 | Marketo (Adobe Marketo Engage): N/A
HubSpot: Advanced (complex logic, unlimited sequences, lead scoring) | Marketo (Adobe Marketo Engage): N/A
HubSpot: Yes, full CRM suite included | Marketo (Adobe Marketo Engage): No, marketing automation only
HubSpot: Yes (drag-and-drop, mobile-responsive, A/B testing) | Marketo (Adobe Marketo Engage): N/A
HubSpot: Yes (available but less prominent) | Marketo (Adobe Marketo Engage): N/A
HubSpot: 1-2 weeks | Marketo (Adobe Marketo Engage): N/A
Contact List Size Limit (Standard Pricing)
HubSpot: Unlimited growth with pro-rated pricing | Marketo (Adobe Marketo Engage): N/A
HubSpot: 4.5 | Marketo (Adobe Marketo Engage): N/A
HubSpot: 2,000 emails/month | Marketo (Adobe Marketo Engage): N/A
HubSpot: 500 contacts | Marketo (Adobe Marketo Engage): N/A
HubSpot: Native unified CRM | Marketo (Adobe Marketo Engage): N/A
HubSpot: Advanced behavioral & predictive scoring | Marketo (Adobe Marketo Engage): N/A
HubSpot: Email, SMS, social, landing pages, ads | Marketo (Adobe Marketo Engage): N/A
HubSpot: Complex multi-step workflows with conditions | Marketo (Adobe Marketo Engage): N/A
HubSpot: Steep (comprehensive platform) | Marketo (Adobe Marketo Engage): N/A
HubSpot: 13 new features + 86 enhancements (Spring 2026) | Marketo (Adobe Marketo Engage): N/A
HubSpot: 3 (email, chat, phone only) | Marketo (Adobe Marketo Engage): N/A
HubSpot: $45/user | Marketo (Adobe Marketo Engage): N/A
HubSpot: $500 | Marketo (Adobe Marketo Engage): N/A
HubSpot: 15-18% | Marketo (Adobe Marketo Engage): N/A
HubSpot: Yes (1 user, 5 contacts) | Marketo (Adobe Marketo Engage): N/A
HubSpot: 24/7 support, priority for Enterprise | Marketo (Adobe Marketo Engage): N/A
HubSpot: Separate add-on ($45/month) | Marketo (Adobe Marketo Engage): N/A
HubSpot: Native HubSpot Chatbot | Marketo (Adobe Marketo Engage): N/A
HubSpot: 300+ requests/sec (Enterprise) | Marketo (Adobe Marketo Engage): N/A
HubSpot: Unlimited (Professional+) | Marketo (Adobe Marketo Engage): N/A
HubSpot: Comprehensive iOS/Android apps | Marketo (Adobe Marketo Engage): N/A
HubSpot: Unlimited | Marketo (Adobe Marketo Engage): N/A
HubSpot: Up to 500,000 | Marketo (Adobe Marketo Engage): N/A
HubSpot: Included standard | Marketo (Adobe Marketo Engage): N/A
HubSpot: 20-40 hours | Marketo (Adobe Marketo Engage): N/A
HubSpot: Basic predictive content | Marketo (Adobe Marketo Engage): N/A
HubSpot: HubSpot Starter at $20 | Marketo (Adobe Marketo Engage): N/A
HubSpot: HubSpot Professional at $50 | Marketo (Adobe Marketo Engage): N/A
HubSpot: Dedicated ecosystem integration | Marketo (Adobe Marketo Engage): N/A
HubSpot: HubSpot AI - advanced automation and predictive | Marketo (Adobe Marketo Engage): N/A
HubSpot: Third-party integrations required | Marketo (Adobe Marketo Engage): N/A
HubSpot: 4.7/5 - intuitive interface | Marketo (Adobe Marketo Engage): N/A
HubSpot: Good option - established in India | Marketo (Adobe Marketo Engage): N/A
HubSpot: $800-890 | Marketo (Adobe Marketo Engage): N/A
HubSpot: Yes (via add-on) | Marketo (Adobe Marketo Engage): N/A
HubSpot: Comprehensive | Marketo (Adobe Marketo Engage): N/A
HubSpot: 4 | Marketo (Adobe Marketo Engage): N/A
HubSpot: Moderate | Marketo (Adobe Marketo Engage): N/A
HubSpot: Third-party Integration | Marketo (Adobe Marketo Engage): N/A
HubSpot: 1 to 1000+ people | Marketo (Adobe Marketo Engage): N/A
HubSpot: $20/month | Marketo (Adobe Marketo Engage): N/A
Professional/Standard Plan Monthly Price
HubSpot: $9/month | Marketo (Adobe Marketo Engage): N/A
HubSpot: 28% of average | Marketo (Adobe Marketo Engage): N/A
HubSpot: Native full CRM platform | Marketo (Adobe Marketo Engage): N/A
HubSpot: Unlimited with visual builder | Marketo (Adobe Marketo Engage): N/A
HubSpot: Mid-market to enterprise | Marketo (Adobe Marketo Engage): N/A
HubSpot: Chatspot add-on; requires manual training and configuration | Marketo (Adobe Marketo Engage): N/A
HubSpot: 3 weeks (2-4 typical) | Marketo (Adobe Marketo Engage): 12 weeks (8-16 typical)
HubSpot: Native with A/B testing, sequences, and workflows | Marketo (Adobe Marketo Engage): N/A
HubSpot: 500+ | Marketo (Adobe Marketo Engage): N/A
HubSpot: Deal pipelines, team pipeline visibility, activity feeds | Marketo (Adobe Marketo Engage): N/A
HubSpot: $120/month base (not per-agent) | Marketo (Adobe Marketo Engage): N/A
HubSpot: 3 channels (email, chat, ticketing) | Marketo (Adobe Marketo Engage): N/A
HubSpot: Full (360° CRM with pipelines, deals, forecasting) | Marketo (Adobe Marketo Engage): N/A
HubSpot: Yes (email sequences, workflows, forms, landing pages) | Marketo (Adobe Marketo Engage): N/A
HubSpot: 6.8 hours | Marketo (Adobe Marketo Engage): N/A
HubSpot: ChatSpot AI (content generation, workflow automation, analysis) | Marketo (Adobe Marketo Engage): N/A
HubSpot: 1000+ integrations | Marketo (Adobe Marketo Engage): N/A
HubSpot: $45-$3,200 | Marketo (Adobe Marketo Engage): N/A
HubSpot: 3-5 seconds | Marketo (Adobe Marketo Engage): N/A
HubSpot: 1,000,000+ (Enterprise) | Marketo (Adobe Marketo Engage): N/A
HubSpot: Full-featured automation | Marketo (Adobe Marketo Engage): N/A
HubSpot: 5/10 (Basic rules-based) | Marketo (Adobe Marketo Engage): N/A
HubSpot: 3,000+ certification courses | Marketo (Adobe Marketo Engage): N/A
HubSpot: 14-30 days | Marketo (Adobe Marketo Engage): N/A
HubSpot: $800 | Marketo (Adobe Marketo Engage): N/A
HubSpot: 1,400+ | Marketo (Adobe Marketo Engage): N/A
HubSpot: 3-7 days | Marketo (Adobe Marketo Engage): N/A
HubSpot: Yes | Marketo (Adobe Marketo Engage): N/A
HubSpot: Full pipeline with forecasting | Marketo (Adobe Marketo Engage): N/A
HubSpot: Basic (secondary feature) | Marketo (Adobe Marketo Engage): N/A
HubSpot: 10+ years in service | Marketo (Adobe Marketo Engage): N/A
HubSpot: 120 requests/min | Marketo (Adobe Marketo Engage): N/A
HubSpot: 4.7/5 (42K reviews) | Marketo (Adobe Marketo Engage): N/A
HubSpot: 1,500+ | Marketo (Adobe Marketo Engage): N/A
HubSpot: ChatSpot (25% deflection) | Marketo (Adobe Marketo Engage): N/A
HubSpot: 55+ languages | Marketo (Adobe Marketo Engage): N/A
HubSpot: $0 (free CRM) | Marketo (Adobe Marketo Engage): N/A
HubSpot: $50 (Marketing Hub Starter) | Marketo (Adobe Marketo Engage): N/A
HubSpot: Limited (50 rules in Standard tier) | Marketo (Adobe Marketo Engage): N/A
HubSpot: Third-party connector (2-4 hr delays) | Marketo (Adobe Marketo Engage): N/A
HubSpot: Yes, all plans | Marketo (Adobe Marketo Engage): N/A
HubSpot: 74% (Predictive Lead Scoring) | Marketo (Adobe Marketo Engage): N/A
HubSpot: $50 | Marketo (Adobe Marketo Engage): N/A
HubSpot: 2-4 weeks | Marketo (Adobe Marketo Engage): N/A
HubSpot: 84% | Marketo (Adobe Marketo Engage): N/A
HubSpot: 40,000 | Marketo (Adobe Marketo Engage): N/A
HubSpot: Full suite included | Marketo (Adobe Marketo Engage): N/A
HubSpot: Month-to-month available | Marketo (Adobe Marketo Engage): N/A
HubSpot: No (enterprise add-on only) | Marketo (Adobe Marketo Engage): N/A
HubSpot: 1,000,000 | Marketo (Adobe Marketo Engage): N/A
HubSpot: Yes, paid add-on ($600/month minimum) | Marketo (Adobe Marketo Engage): N/A
HubSpot: Advanced with forecasting and stages | Marketo (Adobe Marketo Engage): N/A
HubSpot: Predictive AI-powered scoring | Marketo (Adobe Marketo Engage): N/A
HubSpot: $6,000 | Marketo (Adobe Marketo Engage): N/A
HubSpot: 10,000+ | Marketo (Adobe Marketo Engage): N/A
HubSpot: Unlimited users (freemium model) | Marketo (Adobe Marketo Engage): N/A
HubSpot: No (requires CallRail $50-300/month) | Marketo (Adobe Marketo Engage): N/A
HubSpot: 4-6 weeks | Marketo (Adobe Marketo Engage): 8-12 weeks
HubSpot: 1.4 million (free tier only) | Marketo (Adobe Marketo Engage): N/A
HubSpot: 4.4/5 (3,800 reviews) | Marketo (Adobe Marketo Engage): N/A
HubSpot: 3 (free tier) / Unlimited (paid) | Marketo (Adobe Marketo Engage): N/A
CRM Contact Storage Limit (Free/Entry Tier)
HubSpot: 5 (Facebook, Instagram, LinkedIn, X, TikTok) | Marketo (Adobe Marketo Engage): N/A
AI Sentiment Analysis / Social Listening
HubSpot: Basic keyword monitoring only | Marketo (Adobe Marketo Engage): N/A
Team Members Supported (Free/Standard Tier)
HubSpot: Unlimited on free tier | Marketo (Adobe Marketo Engage): N/A
HubSpot: 7-14 | Marketo (Adobe Marketo Engage): N/A
HubSpot: 1,000 | Marketo (Adobe Marketo Engage): N/A
HubSpot: $0 | Marketo (Adobe Marketo Engage): N/A
HubSpot: $800 (Marketing Hub Pro) | Marketo (Adobe Marketo Engage): N/A
HubSpot: 5 GB | Marketo (Adobe Marketo Engage): N/A
HubSpot: 1,000 contact limit (capped) | Marketo (Adobe Marketo Engage): N/A
HubSpot: 1,000+ integrations | Marketo (Adobe Marketo Engage): N/A
HubSpot: Moderate (workflows, limited coding) | Marketo (Adobe Marketo Engage): N/A
HubSpot: No, third-party integration required | Marketo (Adobe Marketo Engage): N/A
HubSpot: Full suite with workflows, landing pages, forms | Marketo (Adobe Marketo Engage): N/A
HubSpot: 400+ | Marketo (Adobe Marketo Engage): N/A
HubSpot: 400+ integrations | Marketo (Adobe Marketo Engage): N/A
HubSpot: Yes, unlimited users | Marketo (Adobe Marketo Engage): N/A
HubSpot: 3+ (Phone, Chat, Email, Academy) | Marketo (Adobe Marketo Engage): N/A
HubSpot: $50/month | Marketo (Adobe Marketo Engage): N/A
HubSpot: 30-45 minutes | Marketo (Adobe Marketo Engage): N/A
HubSpot: Full CRM with pipeline, deals, tasks, and analytics | Marketo (Adobe Marketo Engage): N/A
HubSpot: 99.9% | Marketo (Adobe Marketo Engage): N/A
HubSpot: 10-1000+ (growing to enterprise) | Marketo (Adobe Marketo Engage): N/A
HubSpot: iOS and Android | Marketo (Adobe Marketo Engage): N/A
HubSpot: 500 | Marketo (Adobe Marketo Engage): N/A
HubSpot: Requires add-on | Marketo (Adobe Marketo Engage): N/A
HubSpot: Copilot AI, content generation, predictive scoring | Marketo (Adobe Marketo Engage): N/A
HubSpot: Full marketing automation with workflows | Marketo (Adobe Marketo Engage): N/A
HubSpot: 14 | Marketo (Adobe Marketo Engage): N/A
HubSpot: 4.4 | Marketo (Adobe Marketo Engage): N/A
HubSpot: Higher tiers only | Marketo (Adobe Marketo Engage): N/A
HubSpot: 1 hour | Marketo (Adobe Marketo Engage): N/A
HubSpot: Contact management, deal pipelines, activity tracking, custom fields, lead scoring | Marketo (Adobe Marketo Engage): N/A
HubSpot: Phone calling, meeting scheduling, document tracking, forecasting, sequences | Marketo (Adobe Marketo Engage): N/A
HubSpot: Limited automations; multi-step workflows in paid tiers | Marketo (Adobe Marketo Engage): N/A
HubSpot: $50-$120 (varies by tier) | Marketo (Adobe Marketo Engage): N/A
HubSpot: 2 users (Starter tier) | Marketo (Adobe Marketo Engage): N/A
HubSpot: Limited per tier (1,000-10,000) | Marketo (Adobe Marketo Engage): N/A
HubSpot: 1,000+ | Marketo (Adobe Marketo Engage): N/A
HubSpot: 5-7 days | Marketo (Adobe Marketo Engage): N/A
HubSpot: No, requires Sales Hub Professional ($100+/user) | Marketo (Adobe Marketo Engage): N/A
HubSpot: Included in Marketing Hub tiers | Marketo (Adobe Marketo Engage): N/A
HubSpot: Yes, free CRM (up to 2 users) | Marketo (Adobe Marketo Engage): N/A
Starting Monthly Price (Single User/Starter Tier)
HubSpot: $45/month | Marketo (Adobe Marketo Engage): N/A
HubSpot: Available, requires separate setup | Marketo (Adobe Marketo Engage): N/A
HubSpot: Full suite with A/B testing and workflows | Marketo (Adobe Marketo Engage): N/A
Price for 10-Person Support Team (Annual)
HubSpot: $540/year (Starter) or $9,600+ (Professional) | Marketo (Adobe Marketo Engage): N/A
HubSpot: Free CRM tier with limited features | Marketo (Adobe Marketo Engage): N/A
HubSpot: $45/month (Starter plan, up to 2 users) | Marketo (Adobe Marketo Engage): N/A
HubSpot: Free tier included (unlimited contacts) | Marketo (Adobe Marketo Engage): N/A
HubSpot: Gmail, Outlook, web interface, Apple Mail | Marketo (Adobe Marketo Engage): N/A
HubSpot: Predictive lead scoring, AI chatbots, email insights | Marketo (Adobe Marketo Engage): N/A
HubSpot: $45 | Marketo (Adobe Marketo Engage): $1,250
HubSpot: 14 days (with free tier option) | Marketo (Adobe Marketo Engage): 30 days
HubSpot: 4.4 stars (7,200 reviews) | Marketo (Adobe Marketo Engage): 4.1 stars (3,800 reviews)
HubSpot: Intermediate (predictive in Enterprise tier) | Marketo (Adobe Marketo Engage): Advanced (AI-driven with multi-touch attribution)
HubSpot: 50+ endpoints | Marketo (Adobe Marketo Engage): 65+ endpoints
HubSpot: 1-500 employees | Marketo (Adobe Marketo Engage): 500+ employees
HubSpot: 120-180 seconds | Marketo (Adobe Marketo Engage): N/A
HubSpot: 1,000+ templates | Marketo (Adobe Marketo Engage): N/A
HubSpot: Via third-party integration only | Marketo (Adobe Marketo Engage): N/A
HubSpot: 200,000+ customers | Marketo (Adobe Marketo Engage): N/A
HubSpot: 1,000,000 contacts | Marketo (Adobe Marketo Engage): N/A
HubSpot: 500 calls/15 sec (43,200/day) | Marketo (Adobe Marketo Engage): N/A
HubSpot: N/A | Marketo (Adobe Marketo Engage): Unlimited (tied to spend)
HubSpot: N/A | Marketo (Adobe Marketo Engage): 10+ enterprise systems
HubSpot: N/A | Marketo (Adobe Marketo Engage): Predictive AI + behavioral + custom
HubSpot: N/A | Marketo (Adobe Marketo Engage): 9/10 (complex)
HubSpot: N/A | Marketo (Adobe Marketo Engage): <1 hour (24/7)
HubSpot: N/A | Marketo (Adobe Marketo Engage): $2,500
HubSpot: N/A | Marketo (Adobe Marketo Engage): 50,000
HubSpot: N/A | Marketo (Adobe Marketo Engage): 150+
HubSpot: N/A | Marketo (Adobe Marketo Engage): No (requires integration)
HubSpot: N/A | Marketo (Adobe Marketo Engage): 1,000,000+
HubSpot: N/A | Marketo (Adobe Marketo Engage): Full suite included
Marketo (Adobe Marketo Engage) — Wikipedia
How to choose between HubSpot and Marketo (Adobe Marketo Engage)
Compare HubSpot vs Marketo (Adobe Marketo Engage)
HubSpot vs Marketo — Structured Comparison Data
Machine-readable comparison dataset for HubSpot vs Marketo. Contains 236 attribute comparisons, 5 FAQ pairs.
HubSpot vs Marketo — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for HubSpot vs Marketo.
Which platform is better for small businesses with limited budgets?
HubSpot is significantly better for small businesses. Its $45/month Professional tier is 27x cheaper than Marketo's $1,250 minimum, includes a native CRM, and requires only 2-4 weeks to implement versus Marketo's 8-16 weeks. HubSpot's free tier also lets you start with up to 1 million contacts at no cost.
Does Marketo offer better lead scoring than HubSpot?
Yes. Marketo provides AI-driven predictive lead scoring with multi-touch attribution tracking, which is more sophisticated than HubSpot's scoring capabilities. However, HubSpot's predictive lead scoring (available in higher tiers starting at $800/month) is increasingly competitive for mid-market use cases and costs significantly less.
Can I use Marketo as a standalone solution without additional software?
Marketo is primarily marketing automation software and does not include a native CRM. You'll need to integrate a separate CRM (such as Salesforce) to manage contacts and sales workflows. HubSpot, by contrast, includes a full CRM suite in all tiers, making it a true all-in-one platform.
What's the realistic total cost of ownership for each platform?
For a typical mid-market company: HubSpot costs $300-800/month for Professional or Enterprise tiers with minimal implementation overhead. Marketo typically costs $1,250-5,000+/month plus $50,000-150,000 in implementation and consulting fees from Adobe partners, making total first-year costs $65,000-210,000 versus $10,000-15,000 for HubSpot.
Which platform integrates better with Adobe products?
Marketo (which is owned by Adobe) integrates seamlessly with the entire Adobe Experience Cloud, including Adobe Analytics, Target, and Creative Suite. This is a significant advantage if your organization already uses Adobe tools. HubSpot integrates with major platforms but doesn't have native Adobe ecosystem integration at the same depth.
How to Choose Between HubSpot and Marketo (Adobe Marketo Engage)
Starting Price: HubSpot has $45/month (Professional tier), while Marketo (Adobe Marketo Engage) has $1,250/month (minimum).
Integrated CRM: HubSpot has Yes, native CRM included, while Marketo (Adobe Marketo Engage) has Marketing automation only, separate CRM needed.
Lead Scoring Sophistication: HubSpot has Basic to intermediate, predictive scoring in higher tiers, while Marketo (Adobe Marketo Engage) has Advanced lead scoring with AI/ML, multi-touch attribution.
Implementation Time: HubSpot has 2-4 weeks for basic setup, while Marketo (Adobe Marketo Engage) has 8-16 weeks, requires specialized Adobe consultants.
Target Market Size: HubSpot has SMB to mid-market (1-500 employees typical), while Marketo (Adobe Marketo Engage) has Enterprise and large organizations (500+ employees).
API Endpoints Available: HubSpot has 50+ REST API endpoints with webhooks, while Marketo (Adobe Marketo Engage) has 65+ REST API endpoints with event streaming.
Consider: Customer Success Rating (G2 2024)
Customer Success Rating (G2 2024): HubSpot has 4.4/5 stars (7,200+ reviews), while Marketo (Adobe Marketo Engage) has 4.1/5 stars (3,800+ reviews).