HubSpot is a comprehensive CRM platform with integrated marketing, sales, and service tools, while Mailchimp is a specialized email marketing and automation platform. HubSpot is more expensive but offers deeper CRM capabilities, whereas Mailchimp excels at affordable email campaigns for small businesses.
HubSpot vs Mailchimp — Side-by-side comparison on A Versus B
All-in-one CRM platform with integrated marketing automation, sales tools, and customer service suite.
User-friendly email marketing and automation platform designed for small businesses, e-commerce, and creators.
Primary Focus. Starting Price (Monthly). CRM Features. Email Automation Workflows. Maximum Contacts (Free Plan). Sales Enablement Tools. Best For Team Size
Choose HubSpot if you need a unified CRM platform to manage sales, marketing, and customer service across your entire business and plan to scale significantly—the investment pays off with deeper integrations and advanced automation. Choose Mailchimp if you're a solopreneur or small business primarily focused on email marketing, need a low barrier to entry, and want to avoid complex tools with a steep learning curve.
HubSpot: All tiers (Breeze) | Mailchimp: N/A
HubSpot: Full suite (email, automation, journeys) | Mailchimp: N/A
Monthly Cost (50-person team, full suite)
HubSpot: 15 million (unlimited practical) | Mailchimp: N/A
HubSpot: Comprehensive (email, lead scoring, workflows, forms, landing pages) | Mailchimp: N/A
HubSpot: Yes (Service Hub) | Mailchimp: N/A
HubSpot: Functional (secondary focus) | Mailchimp: N/A
HubSpot: Activity logging available | Mailchimp: N/A
HubSpot: UI Extensions, expanded API capabilities, object settings navigation | Mailchimp: N/A
Starting Price (per user/month, billed annually)
Professional Tier Price (per user/month)
HubSpot: High - requires training | Mailchimp: N/A
HubSpot: 6+ (CRM, Marketing, Sales, Service, Content, Operations) | Mailchimp: N/A
HubSpot: Good secondary feature | Mailchimp: N/A
HubSpot: 14-day free trial | Mailchimp: N/A
HubSpot: $100-120/month | Mailchimp: N/A
HubSpot: 4 (Sales, Marketing, Service, CMS) | Mailchimp: N/A
HubSpot: Nearly identical ratings | Mailchimp: N/A
HubSpot: Unlimited contacts | Mailchimp: N/A
HubSpot: Advanced (complex logic, unlimited sequences, lead scoring) | Mailchimp: Advanced (conditional, behavioral triggers)
HubSpot: Yes (full CRM with sales pipeline, contact scoring) | Mailchimp: No (API integration only)
HubSpot: Yes (drag-and-drop, mobile-responsive, A/B testing) | Mailchimp: Yes (drag-and-drop, AI-assisted)
HubSpot: Yes (available but less prominent) | Mailchimp: Yes (added 2026, supports international markets)
HubSpot: 1-2 weeks | Mailchimp: 45 minutes
Contact List Size Limit (Standard Pricing)
HubSpot: Unlimited growth with pro-rated pricing | Mailchimp: Unlimited growth with pro-rated pricing
HubSpot: 2,000 emails/month | Mailchimp: 1,000 emails/month
HubSpot: 500 contacts | Mailchimp: 500 contacts
HubSpot: Native unified CRM | Mailchimp: Basic add-on CRM
HubSpot: Advanced behavioral & predictive scoring | Mailchimp: Manual segmentation only
HubSpot: Email, SMS, social, landing pages, ads | Mailchimp: Email, basic social
HubSpot: Complex multi-step workflows with conditions | Mailchimp: ~5 basic automations
HubSpot: Steep (comprehensive platform) | Mailchimp: Minimal (intuitive interface)
HubSpot: 13 new features + 86 enhancements (Spring 2026) | Mailchimp: Standard quarterly updates
HubSpot: 3 (email, chat, phone only) | Mailchimp: N/A
HubSpot: Yes (1 user, 5 contacts) | Mailchimp: Full-featured free plan
HubSpot: Copilot AI (content, analytics, automation suggestions) | Mailchimp: N/A
HubSpot: 24/7 support, priority for Enterprise | Mailchimp: N/A
HubSpot: Separate add-on ($45/month) | Mailchimp: N/A
HubSpot: Native HubSpot Chatbot | Mailchimp: N/A
HubSpot: 300+ requests/sec (Enterprise) | Mailchimp: N/A
HubSpot: Unlimited (Professional+) | Mailchimp: N/A
HubSpot: Comprehensive iOS/Android apps | Mailchimp: N/A
HubSpot: Included standard | Mailchimp: Yes, full CRM suite
HubSpot: Basic predictive content | Mailchimp: N/A
HubSpot: HubSpot Starter at $20 | Mailchimp: N/A
HubSpot: HubSpot Professional at $50 | Mailchimp: N/A
HubSpot: Dedicated ecosystem integration | Mailchimp: N/A
HubSpot: HubSpot AI - advanced automation and predictive | Mailchimp: N/A
HubSpot: Third-party integrations required | Mailchimp: N/A
HubSpot: 4.7/5 - intuitive interface | Mailchimp: N/A
HubSpot: Good option - established in India | Mailchimp: N/A
HubSpot: Yes (robust) | Mailchimp: Yes (500 contacts)
HubSpot: Yes (via add-on) | Mailchimp: N/A
HubSpot: Third-party Integration | Mailchimp: N/A
HubSpot: 1 to 1000+ people | Mailchimp: N/A
Professional/Standard Plan Monthly Price
HubSpot: 28% of average | Mailchimp: N/A
HubSpot: Native full CRM platform | Mailchimp: N/A
HubSpot: Unlimited with visual builder | Mailchimp: Limited basic sequences
HubSpot: Mid-market to enterprise | Mailchimp: N/A
HubSpot: Chatspot add-on; requires manual training and configuration | Mailchimp: N/A
HubSpot: 8-12 weeks | Mailchimp: 0.08 months (1 hour)
HubSpot: Native with A/B testing, sequences, and workflows | Mailchimp: N/A
HubSpot: Deal pipelines, team pipeline visibility, activity feeds | Mailchimp: N/A
HubSpot: $120/month base (not per-agent) | Mailchimp: N/A
HubSpot: 3 channels (email, chat, ticketing) | Mailchimp: N/A
HubSpot: Full (360° CRM with pipelines, deals, forecasting) | Mailchimp: N/A
HubSpot: Yes (email sequences, workflows, forms, landing pages) | Mailchimp: N/A
HubSpot: ChatSpot AI (content generation, workflow automation, analysis) | Mailchimp: N/A
HubSpot: 1000+ integrations | Mailchimp: N/A
HubSpot: 1,000,000+ (Enterprise) | Mailchimp: N/A
HubSpot: Full-featured automation | Mailchimp: N/A
HubSpot: 5/10 (Basic rules-based) | Mailchimp: N/A
HubSpot: 3,000+ certification courses | Mailchimp: N/A
HubSpot: 3-7 days | Mailchimp: 1-2 (self-service)
HubSpot: Advanced (native feature) | Mailchimp: N/A
HubSpot: Basic (secondary feature) | Mailchimp: N/A
HubSpot: 10+ years in service | Mailchimp: N/A
HubSpot: 120 requests/min | Mailchimp: N/A
HubSpot: 4.7/5 (42K reviews) | Mailchimp: N/A
HubSpot: ChatSpot (25% deflection) | Mailchimp: N/A
HubSpot: $50 (Marketing Hub Starter) | Mailchimp: N/A
HubSpot: Limited (50 rules in Standard tier) | Mailchimp: N/A
HubSpot: Third-party connector (2-4 hr delays) | Mailchimp: N/A
HubSpot: Yes, all plans | Mailchimp: N/A
HubSpot: 74% (Predictive Lead Scoring) | Mailchimp: N/A
HubSpot: Included in all tiers | Mailchimp: N/A
HubSpot: Month-to-month available | Mailchimp: N/A
HubSpot: No (enterprise add-on only) | Mailchimp: N/A
HubSpot: Yes, paid add-on ($600/month minimum) | Mailchimp: No (add-on only)
HubSpot: Advanced with forecasting and stages | Mailchimp: N/A
HubSpot: Predictive AI-powered scoring | Mailchimp: N/A
HubSpot: Unlimited users (freemium model) | Mailchimp: N/A
HubSpot: No (requires CallRail $50-300/month) | Mailchimp: N/A
HubSpot: 1.4 million (free tier only) | Mailchimp: N/A
HubSpot: 4.4/5 (3,800 reviews) | Mailchimp: N/A
HubSpot: 3 (free tier) / Unlimited (paid) | Mailchimp: N/A
CRM Contact Storage Limit (Free/Entry Tier)
HubSpot: 5 (Facebook, Instagram, LinkedIn, X, TikTok) | Mailchimp: N/A
AI Sentiment Analysis / Social Listening
HubSpot: Basic keyword monitoring only | Mailchimp: N/A
Team Members Supported (Free/Standard Tier)
HubSpot: Unlimited on free tier | Mailchimp: N/A
HubSpot: $800 (Marketing Hub Pro) | Mailchimp: N/A
HubSpot: 1,000 contact limit (capped) | Mailchimp: N/A
HubSpot: Moderate (workflows, limited coding) | Mailchimp: N/A
HubSpot: No, third-party integration required | Mailchimp: N/A
HubSpot: Full suite with workflows, landing pages, forms | Mailchimp: N/A
HubSpot: Yes, unlimited users | Mailchimp: N/A
HubSpot: 3+ (Phone, Chat, Email, Academy) | Mailchimp: N/A
HubSpot: $50/month | Mailchimp: $0 (free tier) or $20 (Pro)
HubSpot: Unlimited contacts | Mailchimp: 500 contacts
HubSpot: Full CRM with pipeline, deals, tasks, and analytics | Mailchimp: N/A
HubSpot: 10-1000+ (growing to enterprise) | Mailchimp: N/A
HubSpot: iOS and Android | Mailchimp: N/A
HubSpot: Requires add-on | Mailchimp: N/A
HubSpot: Copilot AI, content generation, predictive scoring | Mailchimp: N/A
HubSpot: Full marketing automation with workflows | Mailchimp: N/A
HubSpot: Higher tiers only | Mailchimp: N/A
HubSpot: Contact management, deal pipelines, activity tracking, custom fields, lead scoring | Mailchimp: Basic contact segmentation, limited tagging, no pipeline management
HubSpot: Phone calling, meeting scheduling, document tracking, forecasting, sequences | Mailchimp: None—email-focused platform only
HubSpot: Limited automations; multi-step workflows in paid tiers | Mailchimp: Automations available on free plan with customer journey builder
HubSpot: $50-$120 (varies by tier) | Mailchimp: N/A
HubSpot: 2 users (Starter tier) | Mailchimp: N/A
HubSpot: Limited per tier (1,000-10,000) | Mailchimp: N/A
HubSpot: No, requires Sales Hub Professional ($100+/user) | Mailchimp: N/A
HubSpot: Included in Marketing Hub tiers | Mailchimp: N/A
HubSpot: Yes, free CRM (up to 2 users) | Mailchimp: Yes (up to 500 contacts)
HubSpot: N/A | Mailchimp: 7 (moderate to high)
HubSpot: N/A | Mailchimp: Sophisticated data-driven rules
HubSpot: N/A | Mailchimp: Yes, varies by plan
HubSpot: N/A | Mailchimp: Yes, with international expansion
HubSpot: N/A | Mailchimp: Free on all plans
HubSpot: N/A | Mailchimp: Basic (Customer Journey Builder)
HubSpot: N/A | Mailchimp: A/B testing and design testing (free)
HubSpot: N/A | Mailchimp: More extensive platform coverage
HubSpot: N/A | Mailchimp: Basic contact management
HubSpot: N/A | Mailchimp: Beginner-friendly
HubSpot: N/A | Mailchimp: Limited (abandoned cart via integrations)
HubSpot: N/A | Mailchimp: Yes - charges per contact/send overages
HubSpot: N/A | Mailchimp: Comprehensive campaign performance and subscriber insights
HubSpot: N/A | Mailchimp: Basic personalization features
HubSpot: N/A | Mailchimp: Available but less intuitive setup
HubSpot: N/A | Mailchimp: Full SMS suite with 2026 international expansion
HubSpot: N/A | Mailchimp: Legacy interface, steep learning curve
HubSpot: N/A | Mailchimp: Full native CRM platform integrated
HubSpot: N/A | Mailchimp: Limited core features only
HubSpot: N/A | Mailchimp: Extensive design variety and customization
HubSpot: N/A | Mailchimp: Standard audience segmentation
HubSpot: N/A | Mailchimp: Basic contact data syncing
HubSpot: N/A | Mailchimp: Capped by contact tier multipliers
HubSpot: N/A | Mailchimp: 13 million users
HubSpot: N/A | Mailchimp: Full CRM suite with advanced segmentation
HubSpot: N/A | Mailchimp: Limited e-commerce via integrations
Price Scaling Factor at 5,000 Subscribers
HubSpot: N/A | Mailchimp: Steep 3-4x multiplier
HubSpot: N/A | Mailchimp: Email, SMS, landing pages, ads
HubSpot: N/A | Mailchimp: Moderate, marketing-focused
HubSpot: N/A | Mailchimp: 300,000 (based on plan)
HubSpot: N/A | Mailchimp: $13/month (Essentials)
HubSpot: N/A | Mailchimp: $800/month (100,000 contacts)
HubSpot: N/A | Mailchimp: Modern and professional
HubSpot: N/A | Mailchimp: Advanced automation included
HubSpot: N/A | Mailchimp: Third-party integrations
HubSpot: N/A | Mailchimp: Transactional email and small business
HubSpot: N/A | Mailchimp: Full CRM with customer profiles
HubSpot: N/A | Mailchimp: All paid plans
HubSpot: N/A | Mailchimp: 500 (free) / 5,000 (paid)
HubSpot: N/A | Mailchimp: 3 (Salesforce, HubSpot, custom)
HubSpot: N/A | Mailchimp: Behavioral segmentation only
HubSpot: N/A | Mailchimp: Email-based, no SLA
HubSpot: N/A | Mailchimp: Basic (list segmentation only)
HubSpot: N/A | Mailchimp: No (Zapier third-party only)
HubSpot: N/A | Mailchimp: 1 (beginner-friendly)
HubSpot: N/A | Mailchimp: 500 free contacts
HubSpot: N/A | Mailchimp: None (requires third-party solutions)
HubSpot: N/A | Mailchimp: Unlimited (with 10k contacts max)
HubSpot: N/A | Mailchimp: Not applicable (subscriber-based)
Starter Tier Monthly Cost (50k contacts)
Automation Workflow Steps (Free/Starter Tier)
HubSpot: N/A | Mailchimp: Unlimited (standard feature)
HubSpot: N/A | Mailchimp: Unlimited (with pricing increase)
HubSpot: N/A | Mailchimp: Phone support on paid plans only
HubSpot: N/A | Mailchimp: 10 calls/second
HubSpot: N/A | Mailchimp: 0% (you handle payments)
HubSpot: N/A | Mailchimp: No (third-party required)
HubSpot: N/A | Mailchimp: Yes (subject lines, send time)
HubSpot: N/A | Mailchimp: Included in paid plans
HubSpot: N/A | Mailchimp: 30+ (payment processor + Mailchimp config)
HubSpot: N/A | Mailchimp: Not offered (email-focused)
HubSpot: N/A | Mailchimp: 5 (Email, SMS, Social Ads, Landing Pages, Postcards)
HubSpot: N/A | Mailchimp: Limited (up to 5-10 per plan tier)
HubSpot: N/A | Mailchimp: $0.01-0.05 per SMS
HubSpot: N/A | Mailchimp: 100+ templates
HubSpot: N/A | Mailchimp: $2–$7 (plan-dependent)
HubSpot: N/A | Mailchimp: 0.5–1 hour (UI-based)
HubSpot: N/A | Mailchimp: Advanced (subject, send time, content)
HubSpot: N/A | Mailchimp: Manual review required
HubSpot: N/A | Mailchimp: Full CRM with segmentation, tagging, custom fields
HubSpot: N/A | Mailchimp: $200–$350 (based on tier)
HubSpot: N/A | Mailchimp: $0.01 (SMS add-on)
HubSpot: N/A | Mailchimp: 100+ professional templates
HubSpot: N/A | Mailchimp: 1 day (no-code signup)
HubSpot: N/A | Mailchimp: 12M+ users (2025)
HubSpot: N/A | Mailchimp: Unlimited steps
HubSpot: N/A | Mailchimp: 1,000+ templates
HubSpot: N/A | Mailchimp: No (paid add-on)
HubSpot: N/A | Mailchimp: 0% (SaaS model)
HubSpot: N/A | Mailchimp: 20 (1K-contact plan)
HubSpot: N/A | Mailchimp: 500+ templates including AI-generated
HubSpot: N/A | Mailchimp: $20 additional per month
HubSpot: N/A | Mailchimp: Advanced abandoned cart, product recommendations, dynamic pricing
HubSpot: N/A | Mailchimp: Basic automation on free plan
HubSpot: N/A | Mailchimp: Advanced AI copywriter with subject line optimization
HubSpot: N/A | Mailchimp: Limited - basic integration support only
HubSpot: N/A | Mailchimp: Advanced visual builder included
HubSpot: N/A | Mailchimp: List management only
HubSpot: N/A | Mailchimp: Yes - iOS and Android
HubSpot: N/A | Mailchimp: Yes (drag-and-drop)
HubSpot: N/A | Mailchimp: Available at higher tiers
HubSpot: N/A | Mailchimp: Advanced (100+ triggers, unlimited branching)
HubSpot: N/A | Mailchimp: 0 (Third-party only)
HubSpot: N/A | Mailchimp: 5+ (Shopify, WooCommerce, BigCommerce, Squarespace, others)
HubSpot: N/A | Mailchimp: Requires API/Zapier connectors
HubSpot: N/A | Mailchimp: 4 (email, SMS, ads, landing pages)
How to choose between HubSpot and Mailchimp
HubSpot vs Mailchimp — Structured Comparison Data
Machine-readable comparison dataset for HubSpot vs Mailchimp. Contains 354 attribute comparisons, 5 FAQ pairs.
HubSpot vs Mailchimp — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for HubSpot vs Mailchimp.
Can I use HubSpot or Mailchimp for free?
Yes, both offer free plans. HubSpot's free tier includes CRM, email marketing, and basic automation for up to 1 million contacts. Mailchimp's free plan supports 500 contacts with email marketing and basic automation features. HubSpot's free offering is more comprehensive for CRM needs, while Mailchimp's is better for pure email marketing.
Which platform is better for email marketing?
Mailchimp is specifically optimized for email marketing with 1,000+ templates, A/B testing, and an intuitive drag-and-drop editor. HubSpot's email marketing is competent but less specialized. For businesses focused solely on email campaigns, Mailchimp is the faster, easier choice. For businesses needing email as part of broader marketing operations, HubSpot integrates better with CRM and sales tools.
Does Mailchimp have sales tools like HubSpot?
No, Mailchimp lacks native sales tools. It has no calling features, meeting scheduling, deal tracking, or sales forecasting. Mailchimp is purely a marketing platform. HubSpot includes comprehensive sales tools including phone calling, meeting scheduling, deal pipelines, and sales forecasting, making it the choice for sales teams.
Which is cheaper for a growing business with 10 employees?
For a 10-person team, Mailchimp's Pro plan ($20/month) with multiple team members would cost $200/month for basic email marketing. HubSpot's Professional CRM starts at $50/month per user but includes all sales, marketing, and service features. For a sales-focused team, HubSpot's integrated toolset is more cost-effective than buying separate tools. For email-only marketing, Mailchimp is cheaper.
Can I migrate from Mailchimp to HubSpot?
Yes, both platforms support data imports and migrations. HubSpot provides migration guides and can import contacts, email lists, and historical data from Mailchimp. The process typically takes 1-2 weeks depending on data volume. However, Mailchimp's email templates and automation workflows won't automatically migrate and need to be recreated in HubSpot.
How to Choose Between HubSpot and Mailchimp
Primary Focus: HubSpot has Full-stack CRM with marketing, sales, service, operations, while Mailchimp has Email marketing and basic marketing automation.
Starting Price (Monthly): HubSpot has $50 (Professional tier for CRM), while Mailchimp has $0-$20 (Free to Pro tier).
CRM Features: HubSpot has Enterprise-grade contact management, deal tracking, custom pipelines, while Mailchimp has Basic contact segmentation, limited CRM functionality.
Email Automation Workflows: HubSpot has Advanced multi-step automation with conditional logic, while Mailchimp has Solid automation with customer journey builder.
Maximum Contacts (Free Plan): HubSpot has Up to 1 million with limited features, while Mailchimp has Up to 500 contacts with email marketing.
Sales Enablement Tools: HubSpot has Calling, meeting scheduling, document tracking, forecasting, while Mailchimp has Minimal sales tools, email-focused only.
Best For Team Size: HubSpot has Growing teams and enterprises (10+ employees optimal), while Mailchimp has Solo entrepreneurs and small businesses (1-5 employees).