HubSpot is a comprehensive CRM and marketing automation platform with advanced features for complex campaigns, while Mailchimp is a streamlined email marketing tool designed for simplicity and affordability. HubSpot offers 2,000 free monthly emails vs Mailchimp's 1,000, and includes integrated CRM functionality that Mailchimp lacks.
HubSpot vs Mailchimp — Side-by-side comparison on A Versus B
All-in-one CRM platform combining sales, marketing, service, and scheduling tools.
Marketing automation platform with visual campaign builders, audience management, and integrated CRM for subscriber-based marketing.
Free Plan Email Volume. Primary Focus. Free Plan Contact Limit. Marketing Automation Complexity. CRM Integration. Best For Use Case. Ease of Setup & Learning
Choose HubSpot if you need a unified CRM platform, advanced lead scoring, multi-channel marketing automation, and complex campaign tracking—ideal for growing businesses with sophisticated marketing needs. Choose Mailchimp if you prioritize simplicity, affordability, straightforward email marketing, and quick setup without the overhead of a full marketing automation platform.
HubSpot: All tiers (Breeze) | Mailchimp: N/A
HubSpot: Full suite (email, automation, journeys) | Mailchimp: N/A
Monthly Cost (50-person team, full suite)
HubSpot: 15 million (unlimited practical) | Mailchimp: N/A
HubSpot: Comprehensive (email, lead scoring, workflows, forms, landing pages) | Mailchimp: N/A
HubSpot: Yes (Service Hub) | Mailchimp: N/A
HubSpot: Functional (secondary focus) | Mailchimp: N/A
HubSpot: Activity logging available | Mailchimp: N/A
HubSpot: UI Extensions, expanded API capabilities, object settings navigation | Mailchimp: N/A
Starting Price (per user/month, billed annually)
Professional Tier Price (per user/month)
HubSpot: High - requires training | Mailchimp: N/A
HubSpot: 6+ (CRM, Marketing, Sales, Service, Content, Operations) | Mailchimp: N/A
HubSpot: Good secondary feature | Mailchimp: N/A
HubSpot: 14-day free trial | Mailchimp: N/A
HubSpot: $100-120/month | Mailchimp: N/A
HubSpot: 4 (Sales, Marketing, Service, CMS) | Mailchimp: N/A
HubSpot: Nearly identical ratings | Mailchimp: N/A
HubSpot: Unlimited contacts | Mailchimp: N/A
HubSpot: Advanced (complex logic, unlimited sequences, lead scoring) | Mailchimp: Advanced (conditional, behavioral triggers)
HubSpot: Yes (full CRM with sales pipeline, contact scoring) | Mailchimp: No (API integration only)
HubSpot: Yes (drag-and-drop, mobile-responsive, A/B testing) | Mailchimp: Yes (drag-and-drop, AI-assisted)
HubSpot: Yes (available but less prominent) | Mailchimp: Yes (added 2026, supports international markets)
HubSpot: 1-2 weeks | Mailchimp: 1-2 hours
Contact List Size Limit (Standard Pricing)
HubSpot: Unlimited growth with pro-rated pricing | Mailchimp: Unlimited growth with pro-rated pricing
HubSpot: 2,000 emails/month | Mailchimp: 1,000 emails/month
HubSpot: 500 contacts | Mailchimp: 500 contacts
HubSpot: Native unified CRM | Mailchimp: Basic add-on CRM
HubSpot: Advanced behavioral & predictive scoring | Mailchimp: Manual segmentation only
HubSpot: Email, SMS, social, landing pages, ads | Mailchimp: Email, basic social
HubSpot: Complex multi-step workflows with conditions | Mailchimp: ~5 basic automations
HubSpot: Steep (comprehensive platform) | Mailchimp: Minimal (intuitive interface)
HubSpot: 13 new features + 86 enhancements (Spring 2026) | Mailchimp: Standard quarterly updates
HubSpot: 3 (email, chat, phone only) | Mailchimp: N/A
HubSpot: Yes (1 user, 5 contacts) | Mailchimp: Full-featured free plan
HubSpot: Copilot AI (content, analytics, automation suggestions) | Mailchimp: N/A
HubSpot: 24/7 support, priority for Enterprise | Mailchimp: N/A
HubSpot: Separate add-on ($45/month) | Mailchimp: N/A
HubSpot: Native HubSpot Chatbot | Mailchimp: N/A
HubSpot: Included (email, landing pages, ads) | Mailchimp: N/A
HubSpot: 300+ requests/sec (Enterprise) | Mailchimp: N/A
HubSpot: Unlimited (Professional+) | Mailchimp: N/A
HubSpot: Comprehensive iOS/Android apps | Mailchimp: N/A
HubSpot: Included standard | Mailchimp: Yes, full CRM suite
HubSpot: Basic predictive content | Mailchimp: N/A
HubSpot: HubSpot Starter at $20 | Mailchimp: N/A
HubSpot: HubSpot Professional at $50 | Mailchimp: N/A
HubSpot: Dedicated ecosystem integration | Mailchimp: N/A
HubSpot: HubSpot AI - advanced automation and predictive | Mailchimp: N/A
HubSpot: Third-party integrations required | Mailchimp: N/A
HubSpot: 4.7/5 - intuitive interface | Mailchimp: N/A
HubSpot: Good option - established in India | Mailchimp: N/A
HubSpot: Yes (robust) | Mailchimp: Yes (500 contacts)
HubSpot: Yes (via add-on) | Mailchimp: N/A
HubSpot: Third-party Integration | Mailchimp: N/A
HubSpot: 1 to 1000+ people | Mailchimp: N/A
Professional/Standard Plan Monthly Price
HubSpot: 28% of average | Mailchimp: N/A
HubSpot: Native full CRM platform | Mailchimp: N/A
HubSpot: Unlimited with visual builder | Mailchimp: Unlimited (all plans)
HubSpot: Mid-market to enterprise | Mailchimp: N/A
HubSpot: Chatspot add-on; requires manual training and configuration | Mailchimp: N/A
HubSpot: 8-12 weeks | Mailchimp: 0.08 months (1 hour)
HubSpot: Native with A/B testing, sequences, and workflows | Mailchimp: N/A
HubSpot: 1,500+ | Mailchimp: 300+ integrations
HubSpot: Deal pipelines, team pipeline visibility, activity feeds | Mailchimp: N/A
HubSpot: $120/month base (not per-agent) | Mailchimp: N/A
HubSpot: 3 channels (email, chat, ticketing) | Mailchimp: N/A
HubSpot: Full (360° CRM with pipelines, deals, forecasting) | Mailchimp: N/A
HubSpot: Yes (email sequences, workflows, forms, landing pages) | Mailchimp: N/A
HubSpot: ChatSpot AI (content generation, workflow automation, analysis) | Mailchimp: N/A
HubSpot: 1000+ integrations | Mailchimp: N/A
HubSpot: 1,000,000+ (Enterprise) | Mailchimp: N/A
HubSpot: Full-featured automation | Mailchimp: N/A
HubSpot: 5/10 (Basic rules-based) | Mailchimp: N/A
HubSpot: 3,000+ certification courses | Mailchimp: N/A
HubSpot: 3-7 days | Mailchimp: 0.5-2 hours (no code required)
HubSpot: Advanced (native feature) | Mailchimp: N/A
HubSpot: Basic (secondary feature) | Mailchimp: N/A
HubSpot: 10+ years in service | Mailchimp: N/A
HubSpot: 120 requests/min | Mailchimp: N/A
HubSpot: 4.7/5 (42K reviews) | Mailchimp: N/A
HubSpot: ChatSpot (25% deflection) | Mailchimp: N/A
HubSpot: $50 (Marketing Hub Starter) | Mailchimp: N/A
HubSpot: Limited (50 rules in Standard tier) | Mailchimp: N/A
HubSpot: Third-party connector (2-4 hr delays) | Mailchimp: N/A
HubSpot: Yes, all plans | Mailchimp: N/A
HubSpot: 14 days + perpetual free CRM | Mailchimp: N/A
HubSpot: 74% (Predictive Lead Scoring) | Mailchimp: N/A
HubSpot: Included in all tiers | Mailchimp: N/A
HubSpot: Month-to-month available | Mailchimp: N/A
HubSpot: No (enterprise add-on only) | Mailchimp: N/A
HubSpot: Yes, paid add-on ($600/month minimum) | Mailchimp: N/A
HubSpot: Advanced with forecasting and stages | Mailchimp: N/A
HubSpot: Predictive AI-powered scoring | Mailchimp: N/A
HubSpot: Unlimited users (freemium model) | Mailchimp: N/A
HubSpot: No (requires CallRail $50-300/month) | Mailchimp: N/A
HubSpot: 1.4 million (free tier only) | Mailchimp: N/A
HubSpot: 4.4/5 (3,800 reviews) | Mailchimp: N/A
HubSpot: Free | Mailchimp: $0 (free tier)
HubSpot: 3 (free tier) / Unlimited (paid) | Mailchimp: N/A
CRM Contact Storage Limit (Free/Entry Tier)
HubSpot: 5 (Facebook, Instagram, LinkedIn, X, TikTok) | Mailchimp: N/A
AI Sentiment Analysis / Social Listening
HubSpot: Basic keyword monitoring only | Mailchimp: N/A
Team Members Supported (Free/Standard Tier)
HubSpot: Unlimited on free tier | Mailchimp: N/A
HubSpot: $800 (Marketing Hub Pro) | Mailchimp: N/A
HubSpot: 1,000 contact limit (capped) | Mailchimp: N/A
HubSpot: Moderate (workflows, limited coding) | Mailchimp: N/A
HubSpot: No, third-party integration required | Mailchimp: N/A
HubSpot: Full suite with workflows, landing pages, forms | Mailchimp: N/A
HubSpot: Yes, unlimited users | Mailchimp: N/A
HubSpot: 3+ (Phone, Chat, Email, Academy) | Mailchimp: N/A
HubSpot: $50/month | Mailchimp: $0 (free tier) or $20 (Pro)
HubSpot: Unlimited contacts | Mailchimp: 500
HubSpot: Full CRM with pipeline, deals, tasks, and analytics | Mailchimp: N/A
HubSpot: 10-1000+ (growing to enterprise) | Mailchimp: N/A
HubSpot: iOS and Android | Mailchimp: N/A
HubSpot: N/A | Mailchimp: 7 (moderate to high)
HubSpot: N/A | Mailchimp: Sophisticated data-driven rules
HubSpot: N/A | Mailchimp: Yes, varies by plan
HubSpot: N/A | Mailchimp: Yes, with international expansion
HubSpot: N/A | Mailchimp: Free on all plans
HubSpot: N/A | Mailchimp: Basic (Customer Journey Builder)
HubSpot: N/A | Mailchimp: A/B testing and design testing (free)
HubSpot: N/A | Mailchimp: More extensive platform coverage
HubSpot: N/A | Mailchimp: Basic contact management
HubSpot: N/A | Mailchimp: Beginner-friendly
HubSpot: N/A | Mailchimp: Limited (abandoned cart via integrations)
HubSpot: N/A | Mailchimp: Yes - charges per contact/send overages
HubSpot: N/A | Mailchimp: Comprehensive campaign performance and subscriber insights
HubSpot: N/A | Mailchimp: Basic personalization features
HubSpot: N/A | Mailchimp: Available but less intuitive setup
HubSpot: N/A | Mailchimp: Full SMS suite with 2026 international expansion
HubSpot: N/A | Mailchimp: Legacy interface, steep learning curve
HubSpot: N/A | Mailchimp: Full native CRM platform integrated
HubSpot: N/A | Mailchimp: Limited core features only
HubSpot: N/A | Mailchimp: Extensive design variety and customization
HubSpot: N/A | Mailchimp: Standard audience segmentation
HubSpot: N/A | Mailchimp: Basic contact data syncing
HubSpot: N/A | Mailchimp: Capped by contact tier multipliers
HubSpot: N/A | Mailchimp: 13 million users
HubSpot: N/A | Mailchimp: Full CRM suite with advanced segmentation
HubSpot: N/A | Mailchimp: Limited e-commerce via integrations
Price Scaling Factor at 5,000 Subscribers
HubSpot: N/A | Mailchimp: Steep 3-4x multiplier
HubSpot: N/A | Mailchimp: Email, SMS, landing pages, ads
HubSpot: N/A | Mailchimp: Moderate, marketing-focused
HubSpot: N/A | Mailchimp: 300,000 (based on plan)
HubSpot: N/A | Mailchimp: $13/month (Essentials)
HubSpot: N/A | Mailchimp: $800/month (100,000 contacts)
HubSpot: N/A | Mailchimp: Yes (up to 500 contacts)
HubSpot: N/A | Mailchimp: Modern and professional
HubSpot: N/A | Mailchimp: Advanced automation included
HubSpot: N/A | Mailchimp: Third-party integrations
HubSpot: N/A | Mailchimp: Transactional email and small business
HubSpot: N/A | Mailchimp: Full CRM with customer profiles
HubSpot: N/A | Mailchimp: All paid plans
HubSpot: N/A | Mailchimp: 500 (free) / 5,000 (paid)
HubSpot: N/A | Mailchimp: 3 (Salesforce, HubSpot, custom)
HubSpot: N/A | Mailchimp: Behavioral segmentation only
HubSpot: N/A | Mailchimp: 12-24 hours (business hours)
HubSpot: N/A | Mailchimp: Basic (list segmentation only)
HubSpot: N/A | Mailchimp: No (Zapier third-party only)
HubSpot: N/A | Mailchimp: 1 (beginner-friendly)
HubSpot: N/A | Mailchimp: 500 free contacts
HubSpot: N/A | Mailchimp: None (requires third-party solutions)
HubSpot: N/A | Mailchimp: Unlimited (with 10k contacts max)
HubSpot: N/A | Mailchimp: Not applicable (subscriber-based)
Starter Tier Monthly Cost (50k contacts)
Automation Workflow Steps (Free/Starter Tier)
HubSpot: N/A | Mailchimp: Unlimited (standard feature)
HubSpot: N/A | Mailchimp: Unlimited (with pricing increase)
HubSpot: N/A | Mailchimp: Business hours (paid plans)
HubSpot: N/A | Mailchimp: 10 calls/second
HubSpot: N/A | Mailchimp: 0% (you handle payments)
HubSpot: N/A | Mailchimp: No (third-party required)
HubSpot: N/A | Mailchimp: Yes (subject lines, send time)
HubSpot: N/A | Mailchimp: Included in paid plans
HubSpot: N/A | Mailchimp: 30+ (payment processor + Mailchimp config)
HubSpot: N/A | Mailchimp: Not offered (email-focused)
HubSpot: N/A | Mailchimp: 3 (email, SMS via paid add-on, social)
HubSpot: N/A | Mailchimp: Limited (up to 5-10 per plan tier)
HubSpot: N/A | Mailchimp: $0.01-0.05 per SMS
HubSpot: N/A | Mailchimp: 100+ templates
HubSpot: N/A | Mailchimp: $2–$7 (plan-dependent)
HubSpot: N/A | Mailchimp: 0.5–1 hour (UI-based)
HubSpot: N/A | Mailchimp: Advanced (subject, send time, content)
HubSpot: N/A | Mailchimp: Manual review required
HubSpot: N/A | Mailchimp: Full CRM with segmentation, tagging, custom fields
HubSpot: N/A | Mailchimp: $200–$350 (based on tier)
How to choose between HubSpot and Mailchimp
HubSpot vs Mailchimp — Structured Comparison Data
Machine-readable comparison dataset for HubSpot vs Mailchimp. Contains 286 attribute comparisons, 5 FAQ pairs.
HubSpot vs Mailchimp — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for HubSpot vs Mailchimp.
Which platform is better for a small business just starting with email marketing?
Mailchimp is better for small businesses prioritizing simplicity and cost. It has an intuitive interface, quick setup (often within hours), and straightforward email tools. However, if you anticipate needing CRM features and more sophisticated automation as you grow, HubSpot's free plan is worth exploring despite the steeper learning curve.
Can I use HubSpot or Mailchimp for free indefinitely?
Yes, both offer free plans indefinitely with limits. HubSpot's free plan includes 500 contacts and 2,000 emails/month. Mailchimp's free plan includes 500 contacts and 1,000 emails/month. However, once you exceed these limits or need advanced features, you'll need to upgrade to a paid plan.
Does Mailchimp have CRM functionality like HubSpot?
Mailchimp has a basic CRM add-on, but it operates separately from the email platform and lacks the unified data model that HubSpot provides. HubSpot's CRM is native and fully integrated, making it superior for businesses needing advanced lead tracking, scoring, and pipeline management.
Which platform has better email deliverability rates?
Both HubSpot and Mailchimp maintain strong email deliverability rates (typically 95%+). Mailchimp has a strong reputation for email deliverability among small businesses. HubSpot's rates are equally robust, but since it's a broader platform, email is just one of many channels—making Mailchimp's email-first focus potentially advantageous for pure email campaigns.
Can HubSpot and Mailchimp integrate with other business tools?
Both platforms offer extensive integrations. HubSpot integrates with 1,000+ apps and has native support for major tools like Salesforce, Shopify, and WordPress. Mailchimp integrates with popular platforms including Shopify, WooCommerce, and WordPress. HubSpot's integrations are more comprehensive due to its broader ecosystem.
How to Choose Between HubSpot and Mailchimp
Free Plan Email Volume: HubSpot has 2,000 emails/month, while Mailchimp has 1,000 emails/month.
Primary Focus: HubSpot has Full CRM + Marketing Automation Platform, while Mailchimp has Email Marketing & Basic CRM.
Free Plan Contact Limit: HubSpot has 500 contacts, while Mailchimp has 500 contacts.
Consider: Marketing Automation Complexity
Marketing Automation Complexity: HubSpot has Advanced (lead scoring, multi-channel nurturing), while Mailchimp has Basic (simple workflows).
CRM Integration: HubSpot has Native unified CRM with data model, while Mailchimp has Basic CRM add-on, separate system.
Best For Use Case: HubSpot has Mid-market/enterprise with complex needs, while Mailchimp has Small businesses prioritizing email.
Ease of Setup & Learning: HubSpot has Steeper learning curve, comprehensive, while Mailchimp has Faster onboarding, user-friendly.