HubSpot scores higher on ease of use and scalability (4.5/5 vs 4.2/5 on Gartner), with faster self-serve adoption ideal for growing teams. Keap excels in hands-on onboarding and guided support, making it better for businesses needing direct implementation assistance.
HubSpot vs Keap — Side-by-side comparison on A Versus B
All-in-one CRM platform with integrated marketing automation, sales tools, and service hub.
SMB-focused CRM with native payment processing, contact management, and guided implementation support.
Gartner Peer Insights Rating. Self-Serve Adoption Speed. Onboarding Model. Scalability for Growing Teams. 2026 Product Updates. Built-in Payment Processing. AI Workflow Automation
Choose HubSpot if you need a modern, scalable platform with strong AI capabilities, faster implementation, and robust reporting—ideal for growing teams and enterprises. Choose Keap if you prefer hands-on support, need native payment processing, and value guided implementation over self-serve adoption.
HubSpot: Full suite (email, automation, journeys) | Keap: N/A
Monthly Cost (50-person team, full suite)
HubSpot: 15 million (unlimited practical) | Keap: N/A
HubSpot: Comprehensive (email, lead scoring, workflows, forms, landing pages) | Keap: N/A
HubSpot: Functional (secondary focus) | Keap: N/A
HubSpot: Activity logging available | Keap: N/A
HubSpot: UI Extensions, expanded API capabilities, object settings navigation | Keap: N/A
Starting Price (per user/month, billed annually)
Professional Tier Price (per user/month)
HubSpot: High - requires training | Keap: N/A
HubSpot: 6+ (CRM, Marketing, Sales, Service, Content, Operations) | Keap: N/A
HubSpot: Good secondary feature | Keap: N/A
HubSpot: 4 (Sales, Marketing, Service, CMS) | Keap: N/A
HubSpot: Nearly identical ratings | Keap: N/A
HubSpot: Advanced (complex logic, unlimited sequences, lead scoring) | Keap: N/A
HubSpot: Yes (full CRM with sales pipeline, contact scoring) | Keap: N/A
HubSpot: Yes (drag-and-drop, mobile-responsive, A/B testing) | Keap: N/A
HubSpot: Yes (available but less prominent) | Keap: N/A
Contact List Size Limit (Standard Pricing)
HubSpot: Unlimited growth with pro-rated pricing | Keap: N/A
HubSpot: Advanced behavioral & predictive scoring | Keap: N/A
HubSpot: Email, SMS, social, landing pages, ads | Keap: N/A
HubSpot: Complex multi-step workflows with conditions | Keap: N/A
HubSpot: Steep (comprehensive platform) | Keap: N/A
HubSpot: 13 new features + 86 enhancements (Spring 2026) | Keap: N/A
HubSpot: 3 (email, chat, phone only) | Keap: N/A
HubSpot: Yes (1 user, 5 contacts) | Keap: N/A
HubSpot: Copilot AI (content, analytics, automation suggestions) | Keap: N/A
HubSpot: 24/7 support, priority for Enterprise | Keap: N/A
HubSpot: Separate add-on ($45/month) | Keap: N/A
HubSpot: Native HubSpot Chatbot | Keap: N/A
HubSpot: Included (email, landing pages, ads) | Keap: N/A
HubSpot: 300+ requests/sec (Enterprise) | Keap: N/A
HubSpot: Unlimited (Professional+) | Keap: N/A
HubSpot: Comprehensive iOS/Android apps | Keap: N/A
HubSpot: Basic predictive content | Keap: N/A
HubSpot: HubSpot Starter at $20 | Keap: N/A
HubSpot: HubSpot Professional at $50 | Keap: N/A
HubSpot: Dedicated ecosystem integration | Keap: N/A
HubSpot: HubSpot AI - advanced automation and predictive | Keap: N/A
HubSpot: Third-party integrations required | Keap: N/A
HubSpot: 4.7/5 - intuitive interface | Keap: N/A
HubSpot: Good option - established in India | Keap: N/A
HubSpot: Third-party Integration | Keap: N/A
Professional/Standard Plan Monthly Price
HubSpot: Native full CRM platform | Keap: N/A
HubSpot: Unlimited with visual builder | Keap: N/A
HubSpot: Mid-market to enterprise | Keap: N/A
HubSpot: Chatspot add-on; requires manual training and configuration | Keap: N/A
HubSpot: Native with A/B testing, sequences, and workflows | Keap: N/A
HubSpot: Deal pipelines, team pipeline visibility, activity feeds | Keap: N/A
HubSpot: $120/month base (not per-agent) | Keap: N/A
HubSpot: 3 channels (email, chat, ticketing) | Keap: N/A
HubSpot: Full (360° CRM with pipelines, deals, forecasting) | Keap: N/A
HubSpot: Yes (email sequences, workflows, forms, landing pages) | Keap: N/A
HubSpot: ChatSpot AI (content generation, workflow automation, analysis) | Keap: N/A
HubSpot: 1,000,000+ (Enterprise) | Keap: N/A
HubSpot: Full-featured automation | Keap: N/A
HubSpot: 5/10 (Basic rules-based) | Keap: N/A
HubSpot: 3,000+ certification courses | Keap: N/A
HubSpot: Advanced (native feature) | Keap: N/A
HubSpot: Basic (secondary feature) | Keap: N/A
HubSpot: 10+ years in service | Keap: N/A
HubSpot: 4.7/5 (42K reviews) | Keap: N/A
HubSpot: ChatSpot (25% deflection) | Keap: N/A
HubSpot: $50 (Marketing Hub Starter) | Keap: N/A
HubSpot: Limited (50 rules in Standard tier) | Keap: N/A
HubSpot: Third-party connector (2-4 hr delays) | Keap: N/A
HubSpot: 14 days + perpetual free CRM | Keap: N/A
HubSpot: 74% (Predictive Lead Scoring) | Keap: N/A
HubSpot: Included in all tiers | Keap: N/A
HubSpot: Month-to-month available | Keap: N/A
HubSpot: No (enterprise add-on only) | Keap: N/A
HubSpot: Yes, paid add-on ($600/month minimum) | Keap: N/A
HubSpot: Advanced with forecasting and stages | Keap: N/A
HubSpot: Predictive AI-powered scoring | Keap: N/A
HubSpot: Unlimited users (freemium model) | Keap: N/A
HubSpot: No (requires CallRail $50-300/month) | Keap: N/A
HubSpot: 1.4 million (free tier only) | Keap: N/A
HubSpot: 4.4/5 (3,800 reviews) | Keap: N/A
HubSpot: 3 (free tier) / Unlimited (paid) | Keap: N/A
CRM Contact Storage Limit (Free/Entry Tier)
HubSpot: 5 (Facebook, Instagram, LinkedIn, X, TikTok) | Keap: N/A
AI Sentiment Analysis / Social Listening
HubSpot: Basic keyword monitoring only | Keap: N/A
Team Members Supported (Free/Standard Tier)
HubSpot: Unlimited on free tier | Keap: N/A
HubSpot: $800 (Marketing Hub Pro) | Keap: N/A
HubSpot: 1,000 contact limit (capped) | Keap: N/A
HubSpot: Moderate (workflows, limited coding) | Keap: N/A
HubSpot: No, third-party integration required | Keap: N/A
HubSpot: Full suite with workflows, landing pages, forms | Keap: N/A
HubSpot: Yes, unlimited users | Keap: N/A
HubSpot: 3+ (Phone, Chat, Email, Academy) | Keap: N/A
HubSpot vs Keap — Structured Comparison Data
Machine-readable comparison dataset for HubSpot vs Keap. Contains 174 attribute comparisons, 5 FAQ pairs.
HubSpot vs Keap — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for HubSpot vs Keap.
Which platform has better automation capabilities?
HubSpot offers advanced AI-powered automation (2026 updates include new AI workflows). Keap provides basic automation through tag-based rules and filters, suitable for simpler workflows but limited for complex multi-step sequences.
Which platform is easier to implement—HubSpot or Keap?
HubSpot is faster for self-implementation (1-2 weeks typical), with extensive documentation and training resources. Keap requires 3-4 weeks but includes dedicated onboarding specialists, making it better if you prefer guided implementation over DIY setup.
Can I process payments natively in both platforms?
Keap includes native payment processing via Keap Payments (invoicing + credit card acceptance). HubSpot requires third-party integrations like Stripe or PayPal for payment processing, adding an extra step.
Which is better for small businesses under 50 people?
Keap is optimized for SMBs under 100 employees, with lower starting costs ($25/month) and hands-on support. HubSpot ($50+/month) is overkill for very small teams but scales better if you plan rapid growth.
How do 2026 updates compare between the two?
HubSpot released 13 new features and 86 enhancements in Spring 2026, including AI workflow improvements and CRM enhancements. Keap follows a standard quarterly update cycle with less aggressive innovation.
Gartner Peer Insights Rating: HubSpot has 4.5/5, while Keap has 4.2/5.
Self-Serve Adoption Speed: HubSpot has Faster (1-2 weeks typical), while Keap has Slower (requires guided setup).
Onboarding Model: HubSpot has Self-serve with documentation, while Keap has Hands-on with dedicated support.
Scalability for Growing Teams: HubSpot has Excellent (handles 500+ users), while Keap has Good (better for SMBs under 100).
2026 Product Updates: HubSpot has 13 new features + 86 enhancements, while Keap has Standard updates (scope limited).
Built-in Payment Processing: HubSpot has Via integrations, while Keap has Native (Keap Payments included).
AI Workflow Automation: HubSpot has Advanced (April 2026 updates), while Keap has Basic automation only.