Google vs Perplexity
type: Article
description: Google is a traditional search engine with 92% global market share and an advertising-based business model, while Perplexity is an AI-powered answer engine that uses large language models to synthesize information with cited sources and a subscription-based model. Google dominates in search volume and features, but Perplexity offers more conversational, sourced answers optimized for research.
language: en-US
date published: 2026-07-09T04:19:20.803Z
date created: 2026-07-09T04:19:20.803Z
date modified: 2026-07-09T04:19:20.952Z
content reference time: 2026-07-09T04:19:20.952Z
author: A Versus B
publisher: A Versus B
about: Google Search
about: Perplexity AI
abstract: Google is a traditional search engine with 92% global market share and an advertising-based business model, while Perplexity is an AI-powered answer engine that uses large language models to synthesize information with cited sources and a subscription-based model. Google dominates in search volume and features, but Perplexity offers more conversational, sourced answers optimized for research.
text: Market Share. Core Technology. Answer Format. Revenue Model. Source Attribution. Conversational Ability. User Base
conclusion text: Choose Google if you need access to the broadest index of web content, want established reliability with 25+ years of optimization, or require integration with email, maps, and productivity tools. Choose Perplexity if you value synthesized, cited answers for research, prefer a conversational interface, want to avoid ad-tracking, or need answers from current information without clicking through multiple links.
additional property: Monthly Query Volume (2026)
  type: PropertyValue
  value: Google Search: 8.5+ billion | Perplexity AI: N/A
additional property: Global Market Share
  type: PropertyValue
  value: Google Search: 91.65% | Perplexity AI: N/A
additional property: Monthly Active Users
  type: PropertyValue
  value: Google Search: 5,000M+ | Perplexity AI: N/A
additional property: Answer Synthesis with Citations
  type: PropertyValue
  value: Google Search: Post-hoc link ranking | Perplexity AI: N/A
additional property: Search Ad Market Share
  type: PropertyValue
  value: Google Search: 89.7% | Perplexity AI: N/A
additional property: Deep Research Capability
  type: PropertyValue
  value: Google Search: Limited to Scholar integration | Perplexity AI: N/A
additional property: Response Time (Average)
  type: PropertyValue
  value: Google Search: 0.5–1 second | Perplexity AI: N/A
additional property: Estimated Annual Revenue (ARR)
  type: PropertyValue
  value: Google Search: $280B+ (annual revenue) | Perplexity AI: N/A
additional property: Search Accuracy on Complex Queries
  type: PropertyValue
  value: Google Search: 98.2% | Perplexity AI: N/A
additional property: User Data Tracking
  type: PropertyValue
  value: Google Search: Extensive (search history, IP, device, behavior) | Perplexity AI: N/A
additional property: AI Integration Level
  type: PropertyValue
  value: Google Search: 200+ Gemini models integrated | Perplexity AI: N/A
additional property: Direct Search Shortcuts (Bangs)
  type: PropertyValue
  value: Google Search: Unavailable | Perplexity AI: N/A
additional property: Knowledge Graph Entities
  type: PropertyValue
  value: Google Search: 500+ | Perplexity AI: N/A
additional property: Ad Personalization
  type: PropertyValue
  value: Google Search: Highly personalized based on user profile | Perplexity AI: N/A
additional property: Global Market Share
  type: PropertyValue
  value: Google Search: 92% | Perplexity AI: <1%
additional property: Annual Revenue (2024)
  type: PropertyValue
  value: Google Search: $307.4B | Perplexity AI: Not publicly disclosed
additional property: Average Response Time
  type: PropertyValue
  value: Google Search: 0.2 seconds | Perplexity AI: 4 seconds
  value reference: Google Search
additional property: Information Synthesis
  type: PropertyValue
  value: Google Search: Ranked list of links and snippets | Perplexity AI: AI-generated paragraph with citations
additional property: Hallucination/Accuracy Rate
  type: PropertyValue
  value: Google Search: < 2% (link-based, indexed content) | Perplexity AI: 5-12% (LLM generation)
  value reference: Google Search
additional property: Conversational Follow-ups
  type: PropertyValue
  value: Google Search: Limited; SGE experimental | Perplexity AI: Full conversation history supported
additional property: Citation Transparency
  type: PropertyValue
  value: Google Search: Links provided, user locates answer within page | Perplexity AI: Inline citations directly in answer text
additional property: Cost to End Users
  type: PropertyValue
  value: Google Search: $0 (free with ads) | Perplexity AI: $0-200 (free tier + Pro)
  value reference: Google Search
additional property: Global Search Market Share
  type: PropertyValue
  value: Google Search: 92% | Perplexity AI: N/A
additional property: Average Search Response Time
  type: PropertyValue
  value: Google Search: 0.48s | Perplexity AI: N/A
additional property: Voice Search Accuracy
  type: PropertyValue
  value: Google Search: 94.3% | Perplexity AI: N/A
additional property: Monthly Rewards Program Value
  type: PropertyValue
  value: Google Search: $0.50 (per survey) | Perplexity AI: N/A
additional property: Image Search Daily Usage
  type: PropertyValue
  value: Google Search: 1.0B+ (Lens) | Perplexity AI: N/A
additional property: Microsoft Ecosystem Integration Level
  type: PropertyValue
  value: Google Search: Minimal (Google Assistant only) | Perplexity AI: N/A
additional property: AI Assistant Capability
  type: PropertyValue
  value: Google Search: Google Gemini (multimodal, real-time web) | Perplexity AI: N/A
additional property: Active Monthly Users
  type: PropertyValue
  value: Google Search: 1.8B+ | Perplexity AI: ~5 million (2026)
  value reference: Perplexity AI
additional property: Free Tier Monthly Searches
  type: PropertyValue
  value: Google Search: Unlimited | Perplexity AI: 600
additional property: Answer Format Type
  type: PropertyValue
  value: Google Search: Link list (10 results per page) | Perplexity AI: AI-synthesized paragraph with citations
additional property: Ad-Free Experience
  type: PropertyValue
  value: Google Search: No (4+ ads in top results) | Perplexity AI: Yes (free & paid tier)
additional property: Pro Subscription Cost
  type: PropertyValue
  value: Google Search: N/A (free only) | Perplexity AI: $20
additional property: Indexed Web Pages
  type: PropertyValue
  value: Google Search: 600+ trillion | Perplexity AI: Real-time web search (size unspecified)
additional property: Monthly Active Users
  type: PropertyValue
  value: Google Search: 8.5+ billion | Perplexity AI: 500 million (estimated)
  value reference: Google Search
additional property: User Data Points Collected
  type: PropertyValue
  value: Google Search: 150+ | Perplexity AI: N/A
additional property: Average Click-Through Rate
  type: PropertyValue
  value: Google Search: 8.5% | Perplexity AI: N/A
additional property: Cost Per Click (Advertiser Average)
  type: PropertyValue
  value: Google Search: $1.50-$3.00 | Perplexity AI: N/A
additional property: AI-Powered Answer Feature
  type: PropertyValue
  value: Google Search: Gemini AI with multimodal understanding | Perplexity AI: N/A
additional property: Third-Party Data Sharing
  type: PropertyValue
  value: Google Search: Yes, with advertisers and partners | Perplexity AI: N/A
additional property: Website Index Size
  type: PropertyValue
  value: Google Search: 400+ billion indexed pages | Perplexity AI: N/A
additional property: Indexed Images
  type: PropertyValue
  value: Google Search: 100+ billion | Perplexity AI: N/A
additional property: AI Assistant
  type: PropertyValue
  value: Google Search: Google Gemini (proprietary) | Perplexity AI: N/A
additional property: User Satisfaction Rating
  type: PropertyValue
  value: Google Search: 4.7/5 stars | Perplexity AI: N/A
additional property: Rewards Program
  type: PropertyValue
  value: Google Search: None available | Perplexity AI: N/A
additional property: Windows 11 Integration
  type: PropertyValue
  value: Google Search: Limited (third-party) | Perplexity AI: N/A
additional property: Daily Queries Processed
  type: PropertyValue
  value: Google Search: 8,500+ million | Perplexity AI: N/A
additional property: Languages Supported
  type: PropertyValue
  value: Google Search: 150+ | Perplexity AI: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/google-search
significant link: https://www.aversusb.net/alternatives/google-search
significant link: https://www.aversusb.net/entity/perplexity-ai
significant link: https://www.aversusb.net/alternatives/perplexity-ai
significant link: https://www.aversusb.net/api/answer/google-vs-perplexity))
significant link: https://www.aversusb.net/api/v1/schema/google-vs-perplexity))
related link: https://www.aversusb.net/compare/google-vs-perplexity
related link: https://www.aversusb.net/compare/google-vs-perplexity)
related link: https://www.aversusb.net/compare/google-search-vs-perplexity
related link: https://www.aversusb.net/compare/copilot-vs-perplexity
related link: https://www.aversusb.net/compare/perplexity-vs-bing-ai
related link: https://www.aversusb.net/compare/google-vs-duckduckgo
related link: https://www.aversusb.net/compare/google-vs-bing
related link: https://www.aversusb.net/compare/chatgpt-vs-perplexity
teaches: How to choose between Google Search and Perplexity AI
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Google vs Perplexity — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Google Search
type: SoftwareApplication
alternate name: GS
language: en-US
description: World's dominant search engine using algorithmic ranking to index and retrieve web pages.
image: ImageObject
  caption: Google Search
subject of: Google vs Perplexity
image: ImageObject
  caption: Google Search

Perplexity AI
type: SoftwareApplication
alternate name: PA
alternate name: Perplexity Ai
language: en-US
description: AI-powered answer engine that synthesizes web information using LLMs and provides cited sources.
subject of: Google vs Perplexity

Google vs Perplexity — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Google vs Perplexity. Contains 119 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Monthly Query Volume (2026)
  type: PropertyValue
  value reference: Scale
variable measured: Global Market Share
  type: PropertyValue
  value reference: Market Position
variable measured: Monthly Active Users
  type: PropertyValue
  value reference: Community
variable measured: Answer Synthesis with Citations
  type: PropertyValue
  value reference: Features
variable measured: Search Ad Market Share
  type: PropertyValue
  value reference: Monetization
variable measured: Deep Research Capability
  type: PropertyValue
  value reference: Research Tools
variable measured: Response Time (Average)
  type: PropertyValue
  value reference: Performance
variable measured: Estimated Annual Revenue (ARR)
  type: PropertyValue
  value reference: Business
variable measured: Search Accuracy on Complex Queries
  type: PropertyValue
  value reference: Performance
variable measured: User Data Tracking
  type: PropertyValue
  value reference: Privacy
variable measured: AI Integration Level
  type: PropertyValue
  value reference: Features
variable measured: Direct Search Shortcuts (Bangs)
  type: PropertyValue
  value reference: Features
variable measured: Knowledge Graph Entities
  type: PropertyValue
  value reference: Data
variable measured: Ad Personalization
  type: PropertyValue
  value reference: Privacy
variable measured: Global Market Share
  type: PropertyValue
  value reference: Adoption
variable measured: Annual Revenue (2024)
  type: PropertyValue
  value reference: Company Size
variable measured: Average Response Time
  type: PropertyValue
  value reference: Performance
variable measured: Information Synthesis
  type: PropertyValue
  value reference: Answer Format
variable measured: Hallucination/Accuracy Rate
  type: PropertyValue
  value reference: Reliability
variable measured: Conversational Follow-ups
  type: PropertyValue
  value reference: Features
variable measured: Citation Transparency
  type: PropertyValue
  value reference: Source Attribution
variable measured: Cost to End Users
  type: PropertyValue
  value reference: Pricing
variable measured: Global Search Market Share
  type: PropertyValue
  value reference: Market Position
variable measured: Average Search Response Time
  type: PropertyValue
  value reference: Performance
variable measured: Voice Search Accuracy
  type: PropertyValue
  value reference: AI Features
variable measured: Monthly Rewards Program Value
  type: PropertyValue
  value reference: User Benefits
variable measured: Image Search Daily Usage
  type: PropertyValue
  value reference: Features
variable measured: Microsoft Ecosystem Integration Level
  type: PropertyValue
  value reference: Integration
variable measured: AI Assistant Capability
  type: PropertyValue
  value reference: AI Features
variable measured: Active Monthly Users
  type: PropertyValue
  value reference: Adoption
variable measured: Free Tier Monthly Searches
  type: PropertyValue
  value reference: Pricing
variable measured: Answer Format Type
  type: PropertyValue
  value reference: User Experience
variable measured: Ad-Free Experience
  type: PropertyValue
  value reference: Features
variable measured: Pro Subscription Cost
  type: PropertyValue
  value reference: Pricing
variable measured: Indexed Web Pages
  type: PropertyValue
  value reference: Content Index
variable measured: Monthly Active Users
  type: PropertyValue
  value reference: User Base
variable measured: User Data Points Collected
  type: PropertyValue
  value reference: Privacy
variable measured: Average Click-Through Rate
  type: PropertyValue
  value reference: Search Relevance
variable measured: Cost Per Click (Advertiser Average)
  type: PropertyValue
  value reference: Advertising
variable measured: AI-Powered Answer Feature
  type: PropertyValue
  value reference: Features
variable measured: Third-Party Data Sharing
  type: PropertyValue
  value reference: Privacy
variable measured: Website Index Size
  type: PropertyValue
  value reference: Coverage
variable measured: Indexed Images
  type: PropertyValue
  value reference: Content Coverage
variable measured: AI Assistant
  type: PropertyValue
  value reference: Features
variable measured: User Satisfaction Rating
  type: PropertyValue
  value reference: User Reviews
variable measured: Rewards Program
  type: PropertyValue
  value reference: User Benefits
variable measured: Windows 11 Integration
  type: PropertyValue
  value reference: Ecosystem
variable measured: Daily Queries Processed
  type: PropertyValue
  value reference: Scale
variable measured: Languages Supported
  type: PropertyValue
  value reference: Localization
variable measured: Annual Revenue
  type: PropertyValue
  value reference: Financial
variable measured: Primary Monetization Model
  type: PropertyValue
  value reference: Business Model
variable measured: Ads Per Search Results Page
  type: PropertyValue
  value reference: User Experience
variable measured: Source Citation Format
  type: PropertyValue
  value reference: Answer Quality
variable measured: Free Tier Web Access
  type: PropertyValue
  value reference: Features
variable measured: Model Customization Options
  type: PropertyValue
  value reference: Personalization
variable measured: Parallel Model Processing
  type: PropertyValue
  value reference: Technical Architecture
variable measured: Memory & Context Window
  type: PropertyValue
  value reference: Technical Specs
variable measured: Real-Time Information Advantage
  type: PropertyValue
  value reference: Data Currency
variable measured: Information Synthesis Quality
  type: PropertyValue
  value reference: Output Quality
variable measured: Plus Subscription Price
  type: PropertyValue
  value reference: Pricing
variable measured: Output Quality
variable measured: Ease of Use
variable measured: Pricing Value
variable measured: Accessibility
variable measured: Token Context Window
variable measured: Monthly Pricing Range
variable measured: Subscription Cost (Pro Tier)
variable measured: Free Tier Search Limit
variable measured: Office Suite Integration
is based on: https://www.aversusb.net/compare/google-vs-perplexity))

Google vs Perplexity — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Google vs Perplexity.
has defined term: Scale
has defined term: Market Position
has defined term: Community
has defined term: Features
has defined term: Monetization
has defined term: Research Tools
has defined term: Performance
has defined term: Business
has defined term: Privacy
has defined term: Data
has defined term: Adoption
has defined term: Company Size
has defined term: Answer Format
has defined term: Reliability
has defined term: Source Attribution
has defined term: Pricing
has defined term: AI Features
has defined term: User Benefits
has defined term: Integration
has defined term: User Experience
has defined term: Content Index
has defined term: User Base
has defined term: Search Relevance
has defined term: Advertising
has defined term: Coverage
has defined term: Content Coverage
has defined term: User Reviews
has defined term: Ecosystem
has defined term: Localization
has defined term: Financial
has defined term: Business Model
has defined term: Answer Quality
has defined term: Personalization
has defined term: Technical Architecture
has defined term: Technical Specs
has defined term: Data Currency
has defined term: Output Quality
has defined term: Cost
has defined term: Availability
has defined term: Capacity
has defined term: AI Capability
has defined term: Research Features
has defined term: Pricing & Usage
has defined term: Feature Quality
has defined term: AI Capabilities
has defined term: Feature
has defined term: Transparency
has defined term: Pricing & Limits
has defined term: Core Features
has defined term: Integrations
has defined term: Currency
has defined term: Core Technology
has defined term: Technical Accuracy
has defined term: Accessibility
has defined term: Usage Limits
has defined term: Capabilities
has defined term: Research Quality
has defined term: Multimodal
has defined term: Financial Backing
has defined term: Company History
has defined term: Technical Features
has defined term: Mobile Experience

Scale
type: DefinedTerm
term code: scale
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Community
type: DefinedTerm
term code: community
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Monetization
type: DefinedTerm
term code: monetization
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Research Tools
type: DefinedTerm
term code: research-tools
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Business
type: DefinedTerm
term code: business
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Privacy
type: DefinedTerm
term code: privacy
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Data
type: DefinedTerm
term code: data
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Adoption
type: DefinedTerm
term code: adoption
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Company Size
type: DefinedTerm
term code: company-size
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Answer Format
type: DefinedTerm
term code: answer-format
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Reliability
type: DefinedTerm
term code: reliability
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Source Attribution
type: DefinedTerm
term code: source-attribution
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

AI Features
type: DefinedTerm
term code: ai-features
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

User Benefits
type: DefinedTerm
term code: user-benefits
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Content Index
type: DefinedTerm
term code: content-index
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

User Base
type: DefinedTerm
term code: user-base
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Search Relevance
type: DefinedTerm
term code: search-relevance
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Advertising
type: DefinedTerm
term code: advertising
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Coverage
type: DefinedTerm
term code: coverage
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Content Coverage
type: DefinedTerm
term code: content-coverage
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

User Reviews
type: DefinedTerm
term code: user-reviews
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Localization
type: DefinedTerm
term code: localization
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Financial
type: DefinedTerm
term code: financial
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Business Model
type: DefinedTerm
term code: business-model
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Answer Quality
type: DefinedTerm
term code: answer-quality
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Personalization
type: DefinedTerm
term code: personalization
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Technical Architecture
type: DefinedTerm
term code: technical-architecture
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Technical Specs
type: DefinedTerm
term code: technical-specs
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Data Currency
type: DefinedTerm
term code: data-currency
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Output Quality
type: DefinedTerm
term code: output-quality
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Cost
type: DefinedTerm
term code: cost
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Availability
type: DefinedTerm
term code: availability
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Capacity
type: DefinedTerm
term code: capacity
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

AI Capability
type: DefinedTerm
term code: ai-capability
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Research Features
type: DefinedTerm
term code: research-features
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Pricing & Usage
type: DefinedTerm
term code: pricing-&-usage
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Feature Quality
type: DefinedTerm
term code: feature-quality
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

AI Capabilities
type: DefinedTerm
term code: ai-capabilities
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Feature
type: DefinedTerm
term code: feature
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Transparency
type: DefinedTerm
term code: transparency
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Pricing & Limits
type: DefinedTerm
term code: pricing-&-limits
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Core Features
type: DefinedTerm
term code: core-features
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Currency
type: DefinedTerm
term code: currency
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Core Technology
type: DefinedTerm
term code: core-technology
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Technical Accuracy
type: DefinedTerm
term code: technical-accuracy
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Accessibility
type: DefinedTerm
term code: accessibility
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Usage Limits
type: DefinedTerm
term code: usage-limits
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Capabilities
type: DefinedTerm
term code: capabilities
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Research Quality
type: DefinedTerm
term code: research-quality
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Multimodal
type: DefinedTerm
term code: multimodal
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Financial Backing
type: DefinedTerm
term code: financial-backing
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Company History
type: DefinedTerm
term code: company-history
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Technical Features
type: DefinedTerm
term code: technical-features
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

Mobile Experience
type: DefinedTerm
term code: mobile-experience
in defined term set: Google vs Perplexity — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-09T04:19:20.952Z
author: A Versus B
publisher: A Versus B
is part of: google-vs-perplexity))
main entity: Is Perplexity replacing Google Search?
  type: Question
  accepted answer: Answer
    text: No. As of 2025, Perplexity has <1% global search market share compared to Google's 92%. While Perplexity offers a superior answer synthesis experience for research, Google remains the dominant search platform due to its massive index, integration ecosystem, and 25+ years of optimization. Perplexity is best positioned as a complementary research tool rather than a Google replacement.
    language: en-US
main entity: Does Perplexity actually cite its sources accurately?
  type: Question
  accepted answer: Answer
    text: Mostly yes, but with caveats. Perplexity includes inline citations linked to source URLs, which is more transparent than Google's approach. However, like all LLMs, Perplexity can occasionally generate inaccurate information despite citing sources. Users should verify critical claims by visiting the cited sources directly, especially for research or decision-making.
    language: en-US
main entity: Which is better for privacy?
  type: Question
  accepted answer: Answer
    text: Perplexity is significantly better for privacy. Google tracks search behavior, device identifiers, and IP addresses for advertising personalization and sells anonymized data insights. Perplexity explicitly avoids tracking and does not monetize user data. However, Perplexity's parent company Perplexity AI (founded 2022) has undisclosed venture funding, so complete privacy claims should be verified.
    language: en-US
main entity: What is the cost difference?
  type: Question
  accepted answer: Answer
    text: Google Search is free with optional Google One ($1.99-9.99/month). Perplexity offers a free tier (limited daily queries) and Pro at $20/month (unlimited queries, priority support). For casual searches, both are free. For power users, Perplexity's $20/month may be more cost-effective than Google One if you value ad-free, citation-rich answers.
    language: en-US
main entity: Which finds more recent information?
  type: Question
  accepted answer: Answer
    text: Perplexity is designed for real-time information as of 2024-2025, with web search integration that pulls current data. Google Search is also real-time but requires users to filter by date themselves. For breaking news or current events, Perplexity's synthesis of recent sources can be faster, but Google's broader index may still surface additional context.
    language: en-US

How to Choose Between Google Search and Perplexity AI
type: HowTo
description: Google is a traditional search engine with 92% global market share and an advertising-based business model, while Perplexity is an AI-powered answer engine that uses large language models to synthesize information with cited sources and a subscription-based model. Google dominates in search volume and features, but Perplexity offers more conversational, sourced answers optimized for research.
language: en-US
total time: PT3M
step: Consider: Market Share
step: Consider: Core Technology
step: Consider: Answer Format
step: Consider: Revenue Model
step: Consider: Source Attribution
step: Consider: Conversational Ability
step: Consider: User Base
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose Google if you need access to the broadest index of web content, want established reliability with 25+ years of optimization, or require integration with email, maps, and productivity tools. Choose Perplexity if you value synthesized, cited answers for research, prefer a conversational interface, want to avoid ad-tracking, or need answers from current information without clicking through multiple links.

Consider: Market Share
type: HowToStep
position: 1
text: Market Share: Google Search has 92% global search market share, while Perplexity AI has <1% market share (emerging).

Consider: Core Technology
type: HowToStep
position: 2
text: Core Technology: Google Search has Algorithmic search with PageRank, while Perplexity AI has Large Language Models (LLMs) with retrieval.

Consider: Answer Format
type: HowToStep
position: 3
text: Answer Format: Google Search has Link list with snippets, while Perplexity AI has Synthesized prose with inline citations.

Consider: Revenue Model
type: HowToStep
position: 4
text: Revenue Model: Google Search has $307.39 billion annual revenue (2023, primarily ads), while Perplexity AI has Freemium model with Pro subscription ($20/month).

Consider: Source Attribution
type: HowToStep
position: 5
text: Source Attribution: Google Search has Links provided, minimal explanation, while Perplexity AI has Cited sources embedded in answer text.

Consider: Conversational Ability
type: HowToStep
position: 6
text: Conversational Ability: Google Search has Limited; Search Generative Experience (SGE) experimental, while Perplexity AI has Full conversation history and follow-up questions.

Consider: User Base
type: HowToStep
position: 7
text: User Base: Google Search has 8.5+ billion monthly active users, while Perplexity AI has 500+ million monthly active users (est. 2024).

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Google vs Perplexity
review body: Google is a traditional search engine with 92% global market share and an advertising-based business model, while Perplexity is an AI-powered answer engine that uses large language models to synthesize information with cited sources and a subscription-based model. Google dominates in search volume and features, but Perplexity offers more conversational, sourced answers optimized for research.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Google vs Perplexity

Annual Revenue
type: PropertyValue
value: Google Search: $307.39 billion (2023) | Perplexity AI: Undisclosed (venture-funded)

Primary Monetization Model
type: PropertyValue
value: Google Search: Advertising (98%+ of revenue) | Perplexity AI: Freemium subscription ($20/month Pro)

Ads Per Search Results Page
type: PropertyValue
value: Google Search: 4-5 paid ads | Perplexity AI: 0 (ad-free)
value reference: Perplexity AI

Source Citation Format
type: PropertyValue
value: Google Search: Link list without explanation | Perplexity AI: Inline citations within answer text

Free Tier Web Access
type: PropertyValue
value: Google Search: N/A | Perplexity AI: Included with unlimited quick searches

Model Customization Options
type: PropertyValue
value: Google Search: N/A | Perplexity AI: Custom Skills for task automation

Parallel Model Processing
type: PropertyValue
value: Google Search: N/A | Perplexity AI: Model Council (multiple simultaneous)

Memory & Context Window
type: PropertyValue
value: Google Search: N/A | Perplexity AI: Extended with Context Compaction

Real-Time Information Advantage
type: PropertyValue
value: Google Search: N/A | Perplexity AI: Live web integration for latest data

Information Synthesis Quality
type: PropertyValue
value: Google Search: N/A | Perplexity AI: Strong aggregation, moderate synthesis

Plus Subscription Price
type: PropertyValue
value: Google Search: N/A | Perplexity AI: $20

Output Quality
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 9.5/10

Ease of Use
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 9.7/10

Pricing Value
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 8.5/10

Accessibility
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 9.0/10

Token Context Window
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 200,000 (GPT-5.5)

Monthly Pricing Range
type: PropertyValue
value: Google Search: N/A | Perplexity AI: €20-200

Subscription Cost (Pro Tier)
type: PropertyValue
value: Google Search: N/A | Perplexity AI: $20/month

Free Tier Search Limit
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 5 pro searches/day

Office Suite Integration
type: PropertyValue
value: Google Search: N/A | Perplexity AI: No native integration

Primary AI Model
type: PropertyValue
value: Google Search: N/A | Perplexity AI: Multi-model (Claude 3.5, GPT-4o, Llama)

Real-Time Web Search
type: PropertyValue
value: Google Search: N/A | Perplexity AI: Default on every query

Source Citations Included
type: PropertyValue
value: Google Search: N/A | Perplexity AI: Comprehensive citations (95-100%)

Windows OS Integration
type: PropertyValue
value: Google Search: N/A | Perplexity AI: Browser extension only

User Base (Estimated)
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 10+ million (as of 2025)

Free Search Limit
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 5 searches/day

Pro Plan Cost
type: PropertyValue
value: Google Search: N/A | Perplexity AI: $20/month

Response Citation Coverage
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 100% of responses cited

Available AI Models
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 3+ models (Claude, GPT-4, Mistral)

Windows Integration
type: PropertyValue
value: Google Search: N/A | Perplexity AI: Limited (web access)

Context Window Size
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 64,000 tokens

Coding Benchmark (HumanEval)
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 71.4%

Real-time Internet Access
type: PropertyValue
value: Google Search: N/A | Perplexity AI: Yes (live search)

Source Citation System
type: PropertyValue
value: Google Search: N/A | Perplexity AI: URLs with inline attribution

Document Upload Capability
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 5 MB per file

API Cost (per 1M input tokens)
type: PropertyValue
value: Google Search: N/A | Perplexity AI: $1.00 (Pro API)

Image Analysis Quality
type: PropertyValue
value: Google Search: N/A | Perplexity AI: JPEG, PNG, WebP (basic analysis)

Free Tier Search Queries
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 4 searches/day

Plus/Premium Subscription Cost
type: PropertyValue
value: Google Search: N/A | Perplexity AI: $20

Real-time Web Search (Free Tier)
type: PropertyValue
value: Google Search: N/A | Perplexity AI: Yes, unlimited searches

Advanced Reasoning Model
type: PropertyValue
value: Google Search: N/A | Perplexity AI: Claude 3.5 Sonnet (via selection)

Source Citations
type: PropertyValue
value: Google Search: N/A | Perplexity AI: Yes (default on all answers)

Third-party Integrations
type: PropertyValue
value: Google Search: N/A | Perplexity AI: Limited (growing slowly)

Knowledge Cutoff Date
type: PropertyValue
value: Google Search: N/A | Perplexity AI: Real-time (updated within hours)

Base AI Model
type: PropertyValue
value: Google Search: N/A | Perplexity AI: Proprietary + GPT-4 option

Source Citations Per Response
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 8-15 citations

Free Tier Monthly Queries
type: PropertyValue
value: Google Search: N/A | Perplexity AI: Unlimited (basic) + 5 Pro searches

Code Generation Benchmark
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 82.9% (Perplexity model)

Ecosystem Integration Points
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 3 (Web, browser extension, API)

Mobile App Availability
type: PropertyValue
value: Google Search: N/A | Perplexity AI: iOS/Android (full-featured)

Free Tier Query Limit
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 20 queries/day

Token Context Window (Free)
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 100,000

Source Citation Rate
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 95%

Image Generation Included
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 0

Video Understanding
type: PropertyValue
value: Google Search: N/A | Perplexity AI: No

Monthly Subscription Cost
type: PropertyValue
value: Google Search: N/A | Perplexity AI: $20

Research Paper Access
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 200,000,000

Series Funding
type: PropertyValue
value: Google Search: N/A | Perplexity AI: $500M+

Citation Accuracy Rate
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 92%

Free Tier Daily Search Limit
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 5 searches

AI Model Options Available
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 3 primary models

Query Data Retention Policy
type: PropertyValue
value: Google Search: N/A | Perplexity AI: Retained for model training

Launch Year
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 2022

Premium Plan Starting Price
type: PropertyValue
value: Google Search: N/A | Perplexity AI: $20

Free Daily Searches/Queries
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 5 Pro searches (standard: unlimited basic)

Monthly Pro Plan Cost
type: PropertyValue
value: Google Search: N/A | Perplexity AI: $20

Source Citation Quality
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 95%+ (every claim cited)

Microsoft Integration Points
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 1 (web browser plugin only)

Underlying AI Models Available
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 3 selectable (GPT-4, Claude 3, Llama 2)

Native Mobile App Rating
type: PropertyValue
value: Google Search: N/A | Perplexity AI: 4.6/5 (iOS App Store, 22,100 reviews)

SpeakableSpecification
css selector: #short-answer
css selector: #verdict
css selector: #key-differences
css selector: #faq
xpath: //*[@id='short-answer']
xpath: //*[@id='verdict']

Google Search — Wikipedia
type: CreativeWork

Perplexity AI — Wikipedia
type: CreativeWork

Compare Google Search vs Perplexity AI
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/google-vs-perplexity))
object: Google Search
object: Perplexity AI

Output Quality
type: PropertyValue
value reference: Performance

Ease of Use
type: PropertyValue
value reference: User Experience

Pricing Value
type: PropertyValue
value reference: Cost

Accessibility
type: PropertyValue
value reference: Availability

Token Context Window
type: PropertyValue
value reference: Capacity

Monthly Pricing Range
type: PropertyValue
value reference: Cost

Subscription Cost (Pro Tier)
type: PropertyValue
value reference: Pricing

Free Tier Search Limit
type: PropertyValue
value reference: Pricing

Office Suite Integration
type: PropertyValue
value reference: Integration

Primary AI Model
type: PropertyValue
value reference: AI Capability

Real-Time Web Search
type: PropertyValue
value reference: Features

Source Citations Included
type: PropertyValue
value reference: Research Features

Windows OS Integration
type: PropertyValue
value reference: Integration

User Base (Estimated)
type: PropertyValue
value reference: Adoption

Free Search Limit
type: PropertyValue
value reference: Pricing

Pro Plan Cost
type: PropertyValue
value reference: Pricing & Usage

Response Citation Coverage
type: PropertyValue
value reference: Feature Quality

Available AI Models
type: PropertyValue
value reference: AI Capability

Windows Integration
type: PropertyValue
value reference: Ecosystem

Context Window Size
type: PropertyValue
value reference: AI Capabilities

Coding Benchmark (HumanEval)
type: PropertyValue
value reference: Performance

Real-time Internet Access
type: PropertyValue
value reference: Feature

Source Citation System
type: PropertyValue
value reference: Transparency

Document Upload Capability
type: PropertyValue
value reference: Feature

API Cost (per 1M input tokens)
type: PropertyValue
value reference: Pricing

Image Analysis Quality
type: PropertyValue
value reference: Feature

Free Tier Search Queries
type: PropertyValue
value reference: Pricing & Limits

Plus/Premium Subscription Cost
type: PropertyValue
value reference: Pricing & Limits

Real-time Web Search (Free Tier)
type: PropertyValue
value reference: Features

Advanced Reasoning Model
type: PropertyValue
value reference: AI Capability

Source Citations
type: PropertyValue
value reference: Core Features

Third-party Integrations
type: PropertyValue
value reference: Integrations

Knowledge Cutoff Date
type: PropertyValue
value reference: Currency

Base AI Model
type: PropertyValue
value reference: Core Technology

Source Citations Per Response
type: PropertyValue
value reference: Transparency

Free Tier Monthly Queries
type: PropertyValue
value reference: Pricing

Code Generation Benchmark
type: PropertyValue
value reference: Technical Accuracy

Ecosystem Integration Points
type: PropertyValue
value reference: Integration

Mobile App Availability
type: PropertyValue
value reference: Accessibility

Free Tier Query Limit
type: PropertyValue
value reference: Usage Limits

Token Context Window (Free)
type: PropertyValue
value reference: Capabilities

Source Citation Rate
type: PropertyValue
value reference: Research Quality

Image Generation Included
type: PropertyValue
value reference: Features

Video Understanding
type: PropertyValue
value reference: Multimodal

Monthly Subscription Cost
type: PropertyValue
value reference: Pricing & Limits

Research Paper Access
type: PropertyValue
value reference: Features

Series Funding
type: PropertyValue
value reference: Financial Backing

Citation Accuracy Rate
type: PropertyValue
value reference: Reliability

Free Tier Daily Search Limit
type: PropertyValue
value reference: Pricing

AI Model Options Available
type: PropertyValue
value reference: Features

Query Data Retention Policy
type: PropertyValue
value reference: Privacy

Launch Year
type: PropertyValue
value reference: Company History

Premium Plan Starting Price
type: PropertyValue
value reference: Pricing

Free Daily Searches/Queries
type: PropertyValue
value reference: Pricing

Monthly Pro Plan Cost
type: PropertyValue
value reference: Pricing

Source Citation Quality
type: PropertyValue
value reference: Research Features

Microsoft Integration Points
type: PropertyValue
value reference: Ecosystem

Underlying AI Models Available
type: PropertyValue
value reference: Technical Features

Native Mobile App Rating
type: PropertyValue
value reference: Mobile Experience