GetResponse offers superior email templates, more advanced marketing automation features, and slightly better pricing for larger lists, while Mailchimp provides a more generous free tier (up to 250 contacts as of 2026) and stronger SMS marketing capabilities.
GetResponse vs Mailchimp — Side-by-side comparison on A Versus B
All-in-one marketing automation platform with email, automation, webinars, and e-commerce tools.
Accessible email marketing and automation platform for small businesses, e-commerce, and creators.
Email Template Quality & Variety. Pricing for 5,000 Contacts. Free Tier Contact Limit. AI-Powered Email Generation. SMS Marketing Features. Landing Page Builder. Marketing Automation Workflows
Choose GetResponse if you need advanced email templates, AI-powered content creation, landing pages, and marketing automation at a better price point—ideal for growing businesses and agencies. Choose Mailchimp if you're starting out and want a more generous free tier, or if SMS marketing with international reach is your priority.
GetResponse: 500+ | Mailchimp: 300+ (general purpose)
GetResponse: 500 contacts | Mailchimp: 500
GetResponse: $15/month | Mailchimp: $20/month
GetResponse: 800+ templates | Mailchimp: 1,000+ templates
GetResponse: 500 attendees per session | Mailchimp: Not included
GetResponse: 250+ integrations | Mailchimp: 300+ (native + Zapier)
GetResponse: Yes - product recommendations, cart abandonment, purchase automation | Mailchimp: Limited - basic integration support only
GetResponse: Unlimited on all plans | Mailchimp: Advanced visual builder included
GetResponse: 45-60 minutes | Mailchimp: 15-20 minutes
GetResponse: N/A | Mailchimp: 5 channels
GetResponse: N/A | Mailchimp: Yes (500 contacts)
GetResponse: N/A | Mailchimp: 7 (moderate to high)
GetResponse: N/A | Mailchimp: Sophisticated data-driven rules
GetResponse: N/A | Mailchimp: Yes, varies by plan
GetResponse: N/A | Mailchimp: Yes, with international expansion
GetResponse: N/A | Mailchimp: $13 (paid) / $0 (free tier)
GetResponse: N/A | Mailchimp: Free on all plans
GetResponse: N/A | Mailchimp: Not available
GetResponse: N/A | Mailchimp: Basic (Customer Journey Builder)
GetResponse: N/A | Mailchimp: A/B testing and design testing (free)
GetResponse: N/A | Mailchimp: More extensive platform coverage
GetResponse: N/A | Mailchimp: Basic contact management
GetResponse: N/A | Mailchimp: Beginner-friendly
GetResponse: N/A | Mailchimp: Limited (abandoned cart via integrations)
GetResponse: N/A | Mailchimp: Yes - charges per contact/send overages
GetResponse: N/A | Mailchimp: Comprehensive campaign performance and subscriber insights
GetResponse: N/A | Mailchimp: Basic personalization features
GetResponse: N/A | Mailchimp: Available but less intuitive setup
GetResponse: N/A | Mailchimp: Full SMS suite with 2026 international expansion
GetResponse: N/A | Mailchimp: Legacy interface, steep learning curve
GetResponse: N/A | Mailchimp: Full native CRM platform integrated
GetResponse: N/A | Mailchimp: $50-70/month
GetResponse: N/A | Mailchimp: $100/month
GetResponse: N/A | Mailchimp: Limited core features only
GetResponse: N/A | Mailchimp: Extensive design variety and customization
GetResponse: N/A | Mailchimp: Standard audience segmentation
GetResponse: N/A | Mailchimp: Basic contact data syncing
GetResponse: N/A | Mailchimp: 1,000-5,000
GetResponse: N/A | Mailchimp: No (API integration only)
GetResponse: N/A | Mailchimp: Yes (added 2026, supports international markets)
GetResponse: N/A | Mailchimp: 45 minutes
Contact List Size Limit (Standard Pricing)
GetResponse: N/A | Mailchimp: Unlimited growth with pro-rated pricing
GetResponse: N/A | Mailchimp: 250 contacts
GetResponse: N/A | Mailchimp: 1,000 emails/month
GetResponse: N/A | Mailchimp: Capped by contact tier multipliers
GetResponse: N/A | Mailchimp: 12+ million users
GetResponse: N/A | Mailchimp: 4.3/5 stars
GetResponse: N/A | Mailchimp: Full CRM suite with advanced segmentation
GetResponse: N/A | Mailchimp: Limited e-commerce via integrations
Price Scaling Factor at 5,000 Subscribers
GetResponse: N/A | Mailchimp: Steep 3-4x multiplier
GetResponse: N/A | Mailchimp: 500 contacts
GetResponse: N/A | Mailchimp: Basic add-on CRM
GetResponse: N/A | Mailchimp: Manual segmentation only
GetResponse: N/A | Mailchimp: Email, basic social
GetResponse: N/A | Mailchimp: Minimal (intuitive interface)
GetResponse: N/A | Mailchimp: Standard quarterly updates
GetResponse: N/A | Mailchimp: Yes, full CRM suite
GetResponse: N/A | Mailchimp: Email, SMS, landing pages, ads
GetResponse: N/A | Mailchimp: Moderate, marketing-focused
GetResponse: N/A | Mailchimp: 10-20 minutes
GetResponse: N/A | Mailchimp: 300,000 (based on plan)
GetResponse: N/A | Mailchimp: $13/month (Essentials)
GetResponse: N/A | Mailchimp: $800/month (100,000 contacts)
GetResponse: N/A | Mailchimp: Full-featured free plan
GetResponse: N/A | Mailchimp: Yes (up to 500 contacts)
GetResponse: N/A | Mailchimp: Modern and professional
GetResponse: N/A | Mailchimp: Advanced automation included
GetResponse: N/A | Mailchimp: Third-party integrations
GetResponse: N/A | Mailchimp: Transactional email and small business
GetResponse: N/A | Mailchimp: Yes (drag-and-drop, AI-assisted)
GetResponse: N/A | Mailchimp: Full CRM with customer profiles
GetResponse: N/A | Mailchimp: All paid plans
GetResponse: N/A | Mailchimp: 500 (free) / 5,000 (paid)
GetResponse: N/A | Mailchimp: 0.08 months (1 hour)
GetResponse: N/A | Mailchimp: 3 (Salesforce, HubSpot, custom)
GetResponse: N/A | Mailchimp: Behavioral segmentation only
GetResponse: N/A | Mailchimp: 2/10 (simple)
GetResponse: N/A | Mailchimp: Email-based, no SLA
GetResponse: N/A | Mailchimp: Basic (list segmentation only)
GetResponse: N/A | Mailchimp: ~5 basic automations
GetResponse: N/A | Mailchimp: No (Zapier third-party only)
GetResponse: N/A | Mailchimp: 1 (beginner-friendly)
GetResponse: N/A | Mailchimp: 500 free contacts
GetResponse: N/A | Mailchimp: None (requires third-party solutions)
GetResponse: N/A | Mailchimp: Unlimited (with 10k contacts max)
GetResponse: N/A | Mailchimp: Not applicable (subscriber-based)
Starter Tier Monthly Cost (50k contacts)
GetResponse: N/A | Mailchimp: $350/month
Automation Workflow Steps (Free/Starter Tier)
GetResponse: N/A | Mailchimp: Unlimited (standard feature)
GetResponse: N/A | Mailchimp: Unlimited (with pricing increase)
GetResponse: N/A | Mailchimp: Limited basic sequences
GetResponse: N/A | Mailchimp: Phone support on paid plans only
GetResponse: N/A | Mailchimp: 10 calls/second
GetResponse: N/A | Mailchimp: 0% (you handle payments)
GetResponse: N/A | Mailchimp: Advanced (conditional, behavioral triggers)
GetResponse: N/A | Mailchimp: No (third-party required)
GetResponse: N/A | Mailchimp: Yes (subject lines, send time)
GetResponse: N/A | Mailchimp: Included in paid plans
GetResponse: N/A | Mailchimp: 30+ (payment processor + Mailchimp config)
GetResponse: N/A | Mailchimp: $0 (free tier) or $20 (Pro)
GetResponse: N/A | Mailchimp: Not offered (email-focused)
GetResponse: N/A | Mailchimp: Not offered
GetResponse: N/A | Mailchimp: 5 (Email, SMS, Social Ads, Landing Pages, Postcards)
GetResponse: N/A | Mailchimp: 1-2 (self-service)
GetResponse: N/A | Mailchimp: Limited (up to 5-10 per plan tier)
GetResponse: N/A | Mailchimp: $0.01-0.05 per SMS
GetResponse: N/A | Mailchimp: 100+ templates
GetResponse: N/A | Mailchimp: $2–$7 (plan-dependent)
GetResponse: N/A | Mailchimp: 0.5–1 hour (UI-based)
GetResponse: N/A | Mailchimp: Advanced (subject, send time, content)
GetResponse: N/A | Mailchimp: Manual review required
GetResponse: N/A | Mailchimp: Full CRM with segmentation, tagging, custom fields
GetResponse: N/A | Mailchimp: $200–$350 (based on tier)
GetResponse: N/A | Mailchimp: $0.01 (SMS add-on)
GetResponse: N/A | Mailchimp: 45+ countries
GetResponse: N/A | Mailchimp: 1 day (no-code signup)
GetResponse: N/A | Mailchimp: 12M+ users (2025)
GetResponse: N/A | Mailchimp: Unlimited steps
GetResponse: N/A | Mailchimp: 1,000+ templates
GetResponse: N/A | Mailchimp: No (paid add-on)
GetResponse: N/A | Mailchimp: Paid add-on
GetResponse: N/A | Mailchimp: 0% (SaaS model)
GetResponse: N/A | Mailchimp: 30-60 minutes
GetResponse: N/A | Mailchimp: 20 (1K-contact plan)
GetResponse: N/A | Mailchimp: 20M+ users
GetResponse: N/A | Mailchimp: 500+ templates including AI-generated
GetResponse: N/A | Mailchimp: $20 additional per month
GetResponse: N/A | Mailchimp: Advanced abandoned cart, product recommendations, dynamic pricing
GetResponse: N/A | Mailchimp: Basic automation on free plan
GetResponse: N/A | Mailchimp: Advanced AI copywriter with subject line optimization
GetResponse: N/A | Mailchimp: List management only
GetResponse: N/A | Mailchimp: Yes - iOS and Android
GetResponse: N/A | Mailchimp: Yes (drag-and-drop)
GetResponse: N/A | Mailchimp: Available at higher tiers
GetResponse: N/A | Mailchimp: Advanced (100+ triggers, unlimited branching)
GetResponse: N/A | Mailchimp: 0 (Third-party only)
GetResponse: N/A | Mailchimp: 5+ (Shopify, WooCommerce, BigCommerce, Squarespace, others)
GetResponse: N/A | Mailchimp: Basic contact segmentation, limited tagging, no pipeline management
GetResponse: N/A | Mailchimp: None—email-focused platform only
GetResponse: N/A | Mailchimp: Automations available on free plan with customer journey builder
GetResponse: N/A | Mailchimp: Manual only
GetResponse: N/A | Mailchimp: Requires API/Zapier connectors
GetResponse: N/A | Mailchimp: 4 (email, SMS, ads, landing pages)
GetResponse: N/A | Mailchimp: Limited on starter plans
GetResponse: N/A | Mailchimp: Premium+ ($350/month minimum)
GetResponse: N/A | Mailchimp: $200+ (plan dependent)
GetResponse: N/A | Mailchimp: 5-10 (UI-based)
GetResponse: N/A | Mailchimp: Advanced (journey builder, behavioral triggers, A/B testing)
GetResponse: N/A | Mailchimp: 10 (REST API)
GetResponse: N/A | Mailchimp: Not available (segmentation only)
GetResponse: N/A | Mailchimp: Third-party (Zapier) only
GetResponse: N/A | Mailchimp: Unlimited free tier available
GetResponse: N/A | Mailchimp: 1 (last-click only)
GetResponse: N/A | Mailchimp: 500 (free), unlimited (paid)
GetResponse: N/A | Mailchimp: No, not available
How to choose between GetResponse and Mailchimp
GetResponse vs Mailchimp — Structured Comparison Data
Machine-readable comparison dataset for GetResponse vs Mailchimp. Contains 199 attribute comparisons, 5 FAQ pairs.
GetResponse vs Mailchimp — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for GetResponse vs Mailchimp.
Mailchimp is better for absolute beginners due to its simpler interface and more generous free tier (250 contacts). However, GetResponse's intuitive drag-and-drop editor makes it accessible too, and beginners get more features for free. Choose Mailchimp if you want minimal learning curve; choose GetResponse if you want to grow into advanced features.
Yes, both offer free plans. GetResponse has an unlimited free tier with limited features, while Mailchimp's free tier (as of 2026) allows 250 contacts and 500 sends per month. GetResponse's free tier is better if you have more contacts; Mailchimp's is better if you want to keep costs at zero longer.
GetResponse wins with 500+ professionally designed templates versus Mailchimp's 200+. GetResponse templates are also generally of higher quality and more modern. If email template aesthetics are important for your brand, GetResponse is the clear winner.
Does either platform include AI email writing?
Only GetResponse includes native AI-powered email generation in its platform. Mailchimp does not offer this feature natively. If you want AI assistance writing email copy, GetResponse is your only option between the two.
Mailchimp has advanced SMS capabilities with international market support (as of 2026 updates), making it superior for SMS-focused campaigns. GetResponse offers basic SMS but hasn't invested as heavily in this channel. Choose Mailchimp if SMS is a core part of your strategy.
How to Choose Between GetResponse and Mailchimp
Consider: Email Template Quality & Variety
Email Template Quality & Variety: GetResponse has 500+ high-quality, professionally designed templates, while Mailchimp has 200+ templates with more basic designs.
Pricing for 5,000 Contacts: GetResponse has $95/month (Marketer plan), while Mailchimp has $100/month (Standard plan).
Free Tier Contact Limit: GetResponse has Unlimited free tier (limited features), while Mailchimp has 250 contacts max (as of 2026).
AI-Powered Email Generation: GetResponse has Native AI email writer included, while Mailchimp has No native AI email generation.
SMS Marketing Features: GetResponse has Basic SMS support, while Mailchimp has Advanced SMS with international markets (2026 upgrade).
Landing Page Builder: GetResponse has Integrated landing page creator included, while Mailchimp has Landing pages available on higher plans only.
Consider: Marketing Automation Workflows
Marketing Automation Workflows: GetResponse has Advanced automation with 500+ integrations, while Mailchimp has Standard automation with 300+ integrations.