FullStory vs Mixpanel
type: Article
description: FullStory is a session replay and digital experience analytics platform focused on understanding user behavior through video-like recordings, while Mixpanel is an event-based product analytics tool designed for tracking user interactions and funnel analysis. FullStory excels at qualitative insights; Mixpanel dominates quantitative event tracking.
language: en-US
date published: 2026-07-09T07:49:17.312Z
date created: 2026-07-09T07:49:17.312Z
date modified: 2026-07-09T07:49:19.311Z
content reference time: 2026-07-09T07:49:19.311Z
author: A Versus B
publisher: A Versus B
about: FullStory
about: Mixpanel
abstract: FullStory is a session replay and digital experience analytics platform focused on understanding user behavior through video-like recordings, while Mixpanel is an event-based product analytics tool designed for tracking user interactions and funnel analysis. FullStory excels at qualitative insights; Mixpanel dominates quantitative event tracking.
text: Primary Use Case. Data Collection Method. Starting Price (Annual). Session Replay Capability. Custom Events Tracked. Funnel Analysis Depth. Best For Team Size
conclusion text: Choose FullStory if you need to understand the 'why' behind user drops with session replay, visual heatmaps, and automatic issue detection without complex instrumentation. Choose Mixpanel if you're focused on quantitative funnel optimization, user segmentation, retention metrics, and building custom event-driven analytics at scale.
additional property: Gartner Customer Reviews Rating
  type: PropertyValue
  value: FullStory: 4.2 stars | Mixpanel: N/A
additional property: Number of Gartner Reviews
  type: PropertyValue
  value: FullStory: 40 reviews | Mixpanel: N/A
additional property: Session Replay Capability
  type: PropertyValue
  value: FullStory: Native, included in all plans | Mixpanel: Via third-party integrations
additional property: Auto-Capture Event Tracking
  type: PropertyValue
  value: FullStory: Partial - Requires SDKs and setup | Mixpanel: N/A
additional property: Root Cause Analysis
  type: PropertyValue
  value: FullStory: Yes - Dedicated engine for UX issues | Mixpanel: N/A
additional property: Funnel & Retention Analysis
  type: PropertyValue
  value: FullStory: Available via analytics module | Mixpanel: N/A
additional property: Implementation Time
  type: PropertyValue
  value: FullStory: Moderate (SDK integration required) | Mixpanel: 10-20 days
additional property: Starting Monthly Price
  type: PropertyValue
  value: FullStory: $249 | Mixpanel: $999 (cloud)
  value reference: FullStory
additional property: Heatmap Features
  type: PropertyValue
  value: FullStory: Not available | Mixpanel: N/A
additional property: Session Replay Technology
  type: PropertyValue
  value: FullStory: AI-enhanced with advanced debugging | Mixpanel: N/A
additional property: Built-in Surveys
  type: PropertyValue
  value: FullStory: No, requires third-party tools | Mixpanel: N/A
additional property: Data Retention Period
  type: PropertyValue
  value: FullStory: 13 months enterprise | Mixpanel: N/A
additional property: Integration Partners
  type: PropertyValue
  value: FullStory: 150+ integrations | Mixpanel: N/A
additional property: Enterprise Support
  type: PropertyValue
  value: FullStory: Dedicated account teams | Mixpanel: N/A
additional property: Compliance Certifications
  type: PropertyValue
  value: FullStory: SOC2, HIPAA, GDPR, CCPA, FedRAMP | Mixpanel: N/A
additional property: Base Monthly Price
  type: PropertyValue
  value: FullStory: $250 | Mixpanel: N/A
additional property: Free Tier Session Replay Limit
  type: PropertyValue
  value: FullStory: 7 days | Mixpanel: N/A
additional property: Native A/B Testing
  type: PropertyValue
  value: FullStory: No (requires integration) | Mixpanel: N/A
additional property: Self-Hosting Capability
  type: PropertyValue
  value: FullStory: Cloud-only | Mixpanel: N/A
additional property: API Rate Limits (free tier)
  type: PropertyValue
  value: FullStory: Limited data | Mixpanel: N/A
additional property: Rage Click Detection
  type: PropertyValue
  value: FullStory: Advanced AI-powered | Mixpanel: N/A
additional property: Integration Partners
  type: PropertyValue
  value: FullStory: 150+ | Mixpanel: N/A
additional property: Monthly Cost (Entry Level)
  type: PropertyValue
  value: FullStory: $500 | Mixpanel: N/A
additional property: Session Replay Video Quality
  type: PropertyValue
  value: FullStory: Pixel-perfect 1:1 visual fidelity | Mixpanel: N/A
additional property: Data Retention (Free/Base Plan)
  type: PropertyValue
  value: FullStory: 12 months | Mixpanel: N/A
additional property: AI-Powered Insights
  type: PropertyValue
  value: FullStory: Advanced anomaly detection and ML insights | Mixpanel: N/A
additional property: Starting Price (Monthly)
  type: PropertyValue
  value: FullStory: $500+ | Mixpanel: N/A
additional property: Session Replay Resolution
  type: PropertyValue
  value: FullStory: 4K | Mixpanel: N/A
additional property: Data Retention (Standard Plan)
  type: PropertyValue
  value: FullStory: 90+ days | Mixpanel: N/A
additional property: Setup Time to First Insight
  type: PropertyValue
  value: FullStory: 10-15 minutes | Mixpanel: N/A
additional property: Number of Native Integrations
  type: PropertyValue
  value: FullStory: 150+ | Mixpanel: N/A
additional property: AI-Powered Friction Detection
  type: PropertyValue
  value: FullStory: Included on all plans | Mixpanel: N/A
additional property: HIPAA Compliance Certification
  type: PropertyValue
  value: FullStory: SOC 2 Type II + HIPAA | Mixpanel: N/A
additional property: Monthly Active Users Cap (Free Tier)
  type: PropertyValue
  value: FullStory: Not applicable | Mixpanel: N/A
additional property: Starting Monthly Price
  type: PropertyValue
  value: FullStory: $99 | Mixpanel: $999
  value reference: FullStory
additional property: Session Replay Events Included
  type: PropertyValue
  value: FullStory: Unlimited | Mixpanel: Not included
additional property: Monthly Event Capacity (Standard Tier)
  type: PropertyValue
  value: FullStory: 10 million | Mixpanel: 100 million
  value reference: Mixpanel
additional property: Maximum Data Retention
  type: PropertyValue
  value: FullStory: 12 months | Mixpanel: 60 months (5 years)
  value reference: Mixpanel
additional property: Native Mobile App Analytics
  type: PropertyValue
  value: FullStory: iOS + Android with replay | Mixpanel: iOS + Android (events only)
additional property: Heatmap & Session Analysis
  type: PropertyValue
  value: FullStory: Native included | Mixpanel: Not included
additional property: Implementation Time (Days)
  type: PropertyValue
  value: FullStory: 1-2 days | Mixpanel: 5-10 days
  value reference: FullStory
additional property: Free Trial Period
  type: PropertyValue
  value: FullStory: 14 days | Mixpanel: 14 days
additional property: Starting Monthly Price (Annual Billing)
  type: PropertyValue
  value: FullStory: $249 | Mixpanel: $999
  value reference: FullStory
additional property: Data Retention (Free Tier)
  type: PropertyValue
  value: FullStory: 14 days | Mixpanel: 90 days
  value reference: Mixpanel
additional property: Monthly Event Processing Limit
  type: PropertyValue
  value: FullStory: 100M+ per month typical | Mixpanel: Unlimited on paid plans
additional property: Automatic Error Detection
  type: PropertyValue
  value: FullStory: Automatic, no setup needed | Mixpanel: Manual setup required
additional property: Funnel Analysis Capability
  type: PropertyValue
  value: FullStory: Basic funnel support | Mixpanel: Advanced multi-step funnels
additional property: Setup Complexity (Scale 1-10)
  type: PropertyValue
  value: FullStory: 3/10 (mostly automatic) | Mixpanel: 8/10 (event instrumentation)
  value reference: FullStory
additional property: Cohort Segmentation Depth
  type: PropertyValue
  value: FullStory: Standard segmentation | Mixpanel: Advanced behavioral cohorts
interactivity type: active
significant link: https://www.aversusb.net/entity/fullstory
significant link: https://www.aversusb.net/alternatives/fullstory
significant link: https://www.aversusb.net/entity/mixpanel
significant link: https://www.aversusb.net/alternatives/mixpanel
significant link: https://www.aversusb.net/api/answer/fullstory-vs-mixpanel)
significant link: https://www.aversusb.net/api/v1/schema/fullstory-vs-mixpanel)
related link: https://www.aversusb.net/compare/fullstory-vs-mixpanel
related link: https://www.aversusb.net/compare/fullstory-vs-heap
related link: https://www.aversusb.net/compare/segment-vs-mixpanel
related link: https://www.aversusb.net/compare/fullstory-vs-posthog
related link: https://www.aversusb.net/compare/fullstory-vs-microsoft-clarity
related link: https://www.aversusb.net/compare/google-analytics-vs-mixpanel
related link: https://www.aversusb.net/compare/heap-vs-mixpanel
related link: https://www.aversusb.net/compare/mixpanel-vs-pendo
teaches: How to choose between FullStory and Mixpanel
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: FullStory vs Mixpanel — Side-by-side comparison on A Versus B

A Versus B
type: Organization

FullStory
type: SoftwareApplication
alternate name: Fullstory
language: en-US
description: Session replay and digital experience analytics platform with automatic user behavior capture
subject of: FullStory vs Mixpanel

Mixpanel
type: Thing
language: en-US
description: Advanced behavioral analytics platform focused on retention, engagement, and product-led growth metrics.
subject of: FullStory vs Mixpanel

FullStory vs Mixpanel — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for FullStory vs Mixpanel. Contains 167 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Gartner Customer Reviews Rating
  type: PropertyValue
  value reference: User Satisfaction
variable measured: Number of Gartner Reviews
  type: PropertyValue
  value reference: Market Presence
variable measured: Session Replay Capability
  type: PropertyValue
  value reference: Analytics
variable measured: Auto-Capture Event Tracking
  type: PropertyValue
  value reference: Core Features
variable measured: Root Cause Analysis
  type: PropertyValue
  value reference: Analytics
variable measured: Funnel & Retention Analysis
  type: PropertyValue
  value reference: Analytics
variable measured: Implementation Time
  type: PropertyValue
  value reference: Deployment
variable measured: Starting Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Heatmap Features
  type: PropertyValue
  value reference: Features
variable measured: Session Replay Technology
  type: PropertyValue
  value reference: Features
variable measured: Built-in Surveys
  type: PropertyValue
  value reference: Features
variable measured: Data Retention Period
  type: PropertyValue
  value reference: Data Management
variable measured: Integration Partners
  type: PropertyValue
  value reference: Ecosystem
variable measured: Enterprise Support
  type: PropertyValue
  value reference: Support
variable measured: Compliance Certifications
  type: PropertyValue
  value reference: Security
variable measured: Base Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Free Tier Session Replay Limit
  type: PropertyValue
  value reference: Features
variable measured: Native A/B Testing
  type: PropertyValue
  value reference: Marketing Features
variable measured: Self-Hosting Capability
  type: PropertyValue
  value reference: Features
variable measured: API Rate Limits (free tier)
  type: PropertyValue
  value reference: Scalability
variable measured: Rage Click Detection
  type: PropertyValue
  value reference: Features
variable measured: Integration Partners
  type: PropertyValue
  value reference: Connectivity
variable measured: Monthly Cost (Entry Level)
  type: PropertyValue
  value reference: Pricing
variable measured: Session Replay Video Quality
  type: PropertyValue
  value reference: Core Features
variable measured: Data Retention (Free/Base Plan)
  type: PropertyValue
  value reference: Features
variable measured: AI-Powered Insights
  type: PropertyValue
  value reference: Features
variable measured: Starting Price (Monthly)
  type: PropertyValue
  value reference: Pricing
variable measured: Session Replay Resolution
  type: PropertyValue
  value reference: Video Quality
variable measured: Data Retention (Standard Plan)
  type: PropertyValue
  value reference: Features
variable measured: Setup Time to First Insight
  type: PropertyValue
  value reference: Implementation
variable measured: Number of Native Integrations
  type: PropertyValue
  value reference: Features
variable measured: AI-Powered Friction Detection
  type: PropertyValue
  value reference: Features
variable measured: HIPAA Compliance Certification
  type: PropertyValue
  value reference: Security
variable measured: Monthly Active Users Cap (Free Tier)
  type: PropertyValue
  value reference: Scalability
variable measured: Starting Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Session Replay Events Included
  type: PropertyValue
  value reference: Features
variable measured: Monthly Event Capacity (Standard Tier)
  type: PropertyValue
  value reference: Performance
variable measured: Maximum Data Retention
  type: PropertyValue
  value reference: Data Management
variable measured: Native Mobile App Analytics
  type: PropertyValue
  value reference: Platforms
variable measured: Heatmap & Session Analysis
  type: PropertyValue
  value reference: Features
variable measured: Implementation Time (Days)
  type: PropertyValue
  value reference: Implementation
variable measured: Free Trial Period
  type: PropertyValue
  value reference: Onboarding
variable measured: Starting Monthly Price (Annual Billing)
  type: PropertyValue
  value reference: Pricing
variable measured: Data Retention (Free Tier)
  type: PropertyValue
  value reference: Data Management
variable measured: Monthly Event Processing Limit
  type: PropertyValue
  value reference: Scalability
variable measured: Automatic Error Detection
  type: PropertyValue
  value reference: Features
variable measured: Funnel Analysis Capability
  type: PropertyValue
  value reference: Features
variable measured: Setup Complexity (Scale 1-10)
  type: PropertyValue
  value reference: User Experience
variable measured: Cohort Segmentation Depth
  type: PropertyValue
  value reference: Analytics Capabilities
variable measured: Monthly Starting Price
  type: PropertyValue
  value reference: Pricing
variable measured: Free Tier Session Recording Limit
  type: PropertyValue
  value reference: Features
variable measured: Default Data Retention
  type: PropertyValue
  value reference: Performance
variable measured: Heatmap Types Included
  type: PropertyValue
  value reference: Features
variable measured: Maximum Session Replay Retention
  type: PropertyValue
  value reference: Data Management
variable measured: Setup Time to First Data
  type: PropertyValue
  value reference: Ease of Use
variable measured: Built-in Survey/Feedback Tools
  type: PropertyValue
  value reference: Features
variable measured: SOC 2 Type II Certification
  type: PropertyValue
  value reference: Security & Compliance
variable measured: Session Replay Data Points
  type: PropertyValue
  value reference: Feature Depth
variable measured: Heatmap Types Available
  type: PropertyValue
  value reference: Heatmaps
variable measured: Native Error Tracking
  type: PropertyValue
  value reference: Technical Features
variable measured: Built-in Survey Tools
variable measured: Average Setup Time
variable measured: Available Segmentation Rules
variable measured: Starting Monthly Cost
variable measured: Setup Time (Days)
variable measured: Session Replay Included
variable measured: Custom Events Support
variable measured: Funnel Analysis Capabilities
variable measured: API Rate Limits
is based on: https://www.aversusb.net/compare/fullstory-vs-mixpanel)

FullStory vs Mixpanel — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for FullStory vs Mixpanel.
has defined term: User Satisfaction
has defined term: Market Presence
has defined term: Analytics
has defined term: Core Features
has defined term: Deployment
has defined term: Pricing
has defined term: Features
has defined term: Data Management
has defined term: Ecosystem
has defined term: Support
has defined term: Security
has defined term: Marketing Features
has defined term: Scalability
has defined term: Connectivity
has defined term: Video Quality
has defined term: Implementation
has defined term: Performance
has defined term: Platforms
has defined term: Onboarding
has defined term: User Experience
has defined term: Analytics Capabilities
has defined term: Ease of Use
has defined term: Security & Compliance
has defined term: Feature Depth
has defined term: Heatmaps
has defined term: Technical Features
has defined term: Feedback
has defined term: Integrations
has defined term: Trial
has defined term: Service
has defined term: Company History
has defined term: Developer
has defined term: Setup & Onboarding
has defined term: Performance & Scale
has defined term: Pricing & Limits
has defined term: Integration
has defined term: Adoption
has defined term: Analytics Features
has defined term: Setup & Deployment
has defined term: Capacity
has defined term: Advanced Analytics
has defined term: Engagement Features
has defined term: Data Flexibility
has defined term: Developer Experience
has defined term: Privacy
has defined term: Community
has defined term: Pricing & Scale
has defined term: Experimentation
has defined term: Specialization
has defined term: Quotas
has defined term: Data Privacy
has defined term: Privacy & Compliance
has defined term: Advanced Features
has defined term: Setup & Implementation
has defined term: Usability
has defined term: Cost

User Satisfaction
type: DefinedTerm
term code: user-satisfaction
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Market Presence
type: DefinedTerm
term code: market-presence
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Analytics
type: DefinedTerm
term code: analytics
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Core Features
type: DefinedTerm
term code: core-features
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Data Management
type: DefinedTerm
term code: data-management
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Security
type: DefinedTerm
term code: security
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Marketing Features
type: DefinedTerm
term code: marketing-features
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Connectivity
type: DefinedTerm
term code: connectivity
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Video Quality
type: DefinedTerm
term code: video-quality
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Platforms
type: DefinedTerm
term code: platforms
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Onboarding
type: DefinedTerm
term code: onboarding
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Analytics Capabilities
type: DefinedTerm
term code: analytics-capabilities
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Security & Compliance
type: DefinedTerm
term code: security-&-compliance
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Feature Depth
type: DefinedTerm
term code: feature-depth
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Heatmaps
type: DefinedTerm
term code: heatmaps
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Technical Features
type: DefinedTerm
term code: technical-features
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Feedback
type: DefinedTerm
term code: feedback
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Trial
type: DefinedTerm
term code: trial
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Service
type: DefinedTerm
term code: service
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Company History
type: DefinedTerm
term code: company-history
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Developer
type: DefinedTerm
term code: developer
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Setup & Onboarding
type: DefinedTerm
term code: setup-&-onboarding
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Performance & Scale
type: DefinedTerm
term code: performance-&-scale
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Pricing & Limits
type: DefinedTerm
term code: pricing-&-limits
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Adoption
type: DefinedTerm
term code: adoption
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Analytics Features
type: DefinedTerm
term code: analytics-features
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Setup & Deployment
type: DefinedTerm
term code: setup-&-deployment
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Capacity
type: DefinedTerm
term code: capacity
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Advanced Analytics
type: DefinedTerm
term code: advanced-analytics
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Engagement Features
type: DefinedTerm
term code: engagement-features
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Data Flexibility
type: DefinedTerm
term code: data-flexibility
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Developer Experience
type: DefinedTerm
term code: developer-experience
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Privacy
type: DefinedTerm
term code: privacy
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Community
type: DefinedTerm
term code: community
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Pricing & Scale
type: DefinedTerm
term code: pricing-&-scale
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Experimentation
type: DefinedTerm
term code: experimentation
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Specialization
type: DefinedTerm
term code: specialization
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Quotas
type: DefinedTerm
term code: quotas
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Data Privacy
type: DefinedTerm
term code: data-privacy
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Privacy & Compliance
type: DefinedTerm
term code: privacy-&-compliance
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Advanced Features
type: DefinedTerm
term code: advanced-features
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Setup & Implementation
type: DefinedTerm
term code: setup-&-implementation
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

Cost
type: DefinedTerm
term code: cost
in defined term set: FullStory vs Mixpanel — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-09T07:49:19.311Z
author: A Versus B
publisher: A Versus B
is part of: fullstory-vs-mixpanel)
main entity: Do I need developers to set up FullStory vs Mixpanel?
  type: Question
  accepted answer: Answer
    text: FullStory requires minimal developer involvement—the SDK is added once and captures all user behavior automatically. Mixpanel requires developers to instrument each custom event individually, making setup more complex but more flexible for custom product metrics.
    language: en-US
main entity: Can FullStory replace Mixpanel for product analytics?
  type: Question
  accepted answer: Answer
    text: FullStory can supplement Mixpanel but not fully replace it. FullStory excels at qualitative analysis (why users drop off), while Mixpanel specializes in quantitative metrics (conversion rates, retention curves, user segmentation). Many teams use both together.
    language: en-US
main entity: Which is better for tracking mobile apps?
  type: Question
  accepted answer: Answer
    text: Both support mobile (iOS/Android SDKs), but Mixpanel is more mature for mobile product analytics with better cohort and retention tracking. FullStory's mobile session replay is available but more limited than web. Mixpanel is typically preferred for mobile-first product teams.
    language: en-US
main entity: How do pricing costs scale as we grow?
  type: Question
  accepted answer: Answer
    text: FullStory charges per tracked user (starts ~$10K/year), so costs grow with user volume and session count. Mixpanel charges per event or by users tracked, with better economies of scale for high-volume events. Mixpanel is generally cheaper for large user bases; FullStory cheaper for smaller, high-engagement audiences.
    language: en-US
main entity: Which has better integrations?
  type: Question
  accepted answer: Answer
    text: FullStory has 50+ native integrations (Salesforce, Jira, Slack) focused on support and QA workflows. Mixpanel has 100+ integrations across marketing, CRM, and data warehouses (Segment, Zapier, SQL connectors). Mixpanel wins for data pipeline integration; FullStory wins for customer support workflows.
    language: en-US

How to Choose Between FullStory and Mixpanel
type: HowTo
description: FullStory is a session replay and digital experience analytics platform focused on understanding user behavior through video-like recordings, while Mixpanel is an event-based product analytics tool designed for tracking user interactions and funnel analysis. FullStory excels at qualitative insights; Mixpanel dominates quantitative event tracking.
language: en-US
total time: PT3M
step: Consider: Primary Use Case
step: Consider: Data Collection Method
step: Consider: Starting Price (Annual)
step: Consider: Session Replay Capability
step: Consider: Custom Events Tracked
step: Consider: Funnel Analysis Depth
step: Consider: Best For Team Size
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose FullStory if you need to understand the 'why' behind user drops with session replay, visual heatmaps, and automatic issue detection without complex instrumentation. Choose Mixpanel if you're focused on quantitative funnel optimization, user segmentation, retention metrics, and building custom event-driven analytics at scale.

Consider: Primary Use Case
type: HowToStep
position: 1
text: Primary Use Case: FullStory has Session replay & user experience monitoring, while Mixpanel has Event-based product analytics & funnels.

Consider: Data Collection Method
type: HowToStep
position: 2
text: Data Collection Method: FullStory has Automatic capture of user sessions with DOM recording, while Mixpanel has Custom event tracking with SDKs.

Consider: Starting Price (Annual)
type: HowToStep
position: 3
text: Starting Price (Annual): FullStory has $10,000/year (Pro plan), while Mixpanel has $999/year (Starter plan).

Consider: Session Replay Capability
type: HowToStep
position: 4
text: Session Replay Capability: FullStory has Native with heatmaps & rage clicks, while Mixpanel has Third-party integration required.

Consider: Custom Events Tracked
type: HowToStep
position: 5
text: Custom Events Tracked: FullStory has Automatic (no setup required), while Mixpanel has Manual (requires implementation).

Consider: Funnel Analysis Depth
type: HowToStep
position: 6
text: Funnel Analysis Depth: FullStory has Basic funnel visualization, while Mixpanel has Advanced with user cohorts & retention.

Consider: Best For Team Size
type: HowToStep
position: 7
text: Best For Team Size: FullStory has Small to mid-size teams (5-50 people), while Mixpanel has Growth-stage and enterprise teams.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: FullStory vs Mixpanel
review body: FullStory is a session replay and digital experience analytics platform focused on understanding user behavior through video-like recordings, while Mixpanel is an event-based product analytics tool designed for tracking user interactions and funnel analysis. FullStory excels at qualitative insights; Mixpanel dominates quantitative event tracking.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: FullStory vs Mixpanel

Monthly Starting Price
type: PropertyValue
value: FullStory: $99 | Mixpanel: $999
value reference: FullStory

Free Tier Session Recording Limit
type: PropertyValue
value: FullStory: 1,000 sessions | Mixpanel: N/A

Default Data Retention
type: PropertyValue
value: FullStory: 365 days | Mixpanel: N/A

Heatmap Types Included
type: PropertyValue
value: FullStory: 1 type (session replay focused) | Mixpanel: N/A

Maximum Session Replay Retention
type: PropertyValue
value: FullStory: 365 days (with DOM capture) | Mixpanel: N/A

Setup Time to First Data
type: PropertyValue
value: FullStory: 15-30 minutes | Mixpanel: N/A

Built-in Survey/Feedback Tools
type: PropertyValue
value: FullStory: No, requires third-party | Mixpanel: N/A

SOC 2 Type II Certification
type: PropertyValue
value: FullStory: Yes | Mixpanel: N/A

Session Replay Data Points
type: PropertyValue
value: FullStory: 90+ | Mixpanel: N/A

Heatmap Types Available
type: PropertyValue
value: FullStory: 2 (click, scroll) | Mixpanel: N/A

Native Error Tracking
type: PropertyValue
value: FullStory: Yes, with stack traces | Mixpanel: N/A

Built-in Survey Tools
type: PropertyValue
value: FullStory: No (requires integration) | Mixpanel: N/A

Average Setup Time
type: PropertyValue
value: FullStory: 10-14 | Mixpanel: N/A

Compliance Certifications
type: PropertyValue
value: FullStory: 5 (HIPAA, SOC 2, GDPR, CCPA, ISO 27001) | Mixpanel: N/A

Available Segmentation Rules
type: PropertyValue
value: FullStory: 3000+ | Mixpanel: N/A

Starting Monthly Cost
type: PropertyValue
value: FullStory: $833/month (annual) | Mixpanel: $83/month (annual)
value reference: Mixpanel

Setup Time (Days)
type: PropertyValue
value: FullStory: 1-2 days | Mixpanel: 5-10 days
value reference: FullStory

Session Replay Included
type: PropertyValue
value: FullStory: Yes (native) | Mixpanel: Third-party integration only

Custom Events Support
type: PropertyValue
value: FullStory: Automatic + manual | Mixpanel: Manual only

Funnel Analysis Capabilities
type: PropertyValue
value: FullStory: Basic (conversion funnels) | Mixpanel: Advanced (retention, cohorts, attribution)

API Rate Limits
type: PropertyValue
value: FullStory: Unlimited | Mixpanel: 1000 per minute

Free Trial Duration
type: PropertyValue
value: FullStory: 14 days | Mixpanel: 14 days

Data Retention (Free Plan)
type: PropertyValue
value: FullStory: 30 days | Mixpanel: 90 days
value reference: Mixpanel

Event Processing Latency
type: PropertyValue
value: FullStory: N/A | Mixpanel: <100ms

Maximum Data Retention
type: PropertyValue
value: FullStory: N/A | Mixpanel: Unlimited

Pre-built Templates
type: PropertyValue
value: FullStory: N/A | Mixpanel: 25+

Native Integrations
type: PropertyValue
value: FullStory: N/A | Mixpanel: 300+

Free Trial Duration
type: PropertyValue
value: FullStory: N/A | Mixpanel: 14 days

Custom Segmentation Rules
type: PropertyValue
value: FullStory: N/A | Mixpanel: 500 per project

Customer Satisfaction (NPS)
type: PropertyValue
value: FullStory: N/A | Mixpanel: 62

Maximum Monthly Cost (Enterprise)
type: PropertyValue
value: FullStory: N/A | Mixpanel: $2,000+

Free Tier Available
type: PropertyValue
value: FullStory: N/A | Mixpanel: No (enterprise only)

Number of Integrations
type: PropertyValue
value: FullStory: N/A | Mixpanel: 400+

Session Recording Included
type: PropertyValue
value: FullStory: N/A | Mixpanel: No (requires add-on)

A/B Testing Capability
type: PropertyValue
value: FullStory: N/A | Mixpanel: Limited (basic only)

Founded Year
type: PropertyValue
value: FullStory: N/A | Mixpanel: 2009

Data Retention (Cloud Plan)
type: PropertyValue
value: FullStory: N/A | Mixpanel: 36 months

Data Retention Period
type: PropertyValue
value: FullStory: N/A | Mixpanel: Unlimited

Event Ingestion Rate
type: PropertyValue
value: FullStory: N/A | Mixpanel: 100,000+

Cohort Building Tools
type: PropertyValue
value: FullStory: N/A | Mixpanel: Advanced with behavioral triggers and real-time updates

API Rate Limits (Standard)
type: PropertyValue
value: FullStory: N/A | Mixpanel: 600,000

Time to Implement Analytics
type: PropertyValue
value: FullStory: N/A | Mixpanel: 8-16 hours

Minimum Monthly Cost
type: PropertyValue
value: FullStory: N/A | Mixpanel: $999

Implementation Time to First Insights
type: PropertyValue
value: FullStory: N/A | Mixpanel: 14-28 days

Maximum Funnel Steps
type: PropertyValue
value: FullStory: N/A | Mixpanel: 50+

Free Tier Data Retention
type: PropertyValue
value: FullStory: N/A | Mixpanel: 30 days

API Event Rate Limit
type: PropertyValue
value: FullStory: N/A | Mixpanel: 100,000

Event Instrumentation Required
type: PropertyValue
value: FullStory: N/A | Mixpanel: Manual code instrumentation

Predictive Cohort Modeling
type: PropertyValue
value: FullStory: N/A | Mixpanel: Yes (lookalike audiences)

Session Replay Built-In
type: PropertyValue
value: FullStory: N/A | Mixpanel: No (requires separate integration)

Monthly Cost (Typical Production)
type: PropertyValue
value: FullStory: N/A | Mixpanel: $999

Free Tier Event Limit
type: PropertyValue
value: FullStory: N/A | Mixpanel: 500

Mobile SDKs Available
type: PropertyValue
value: FullStory: N/A | Mixpanel: iOS, Android, React Native, Flutter, Unity, Segment

Setup Time for Web Tracking
type: PropertyValue
value: FullStory: N/A | Mixpanel: 45-60

Market Share (2024)
type: PropertyValue
value: FullStory: N/A | Mixpanel: 1.2

Cohort Analysis Depth
type: PropertyValue
value: FullStory: N/A | Mixpanel: Native with automatic retention curves, churn prediction, funnel cohorts

SEO/Traffic Attribution
type: PropertyValue
value: FullStory: N/A | Mixpanel: Limited; no built-in keyword tracking or organic search integration

Monthly Cost (Enterprise)
type: PropertyValue
value: FullStory: N/A | Mixpanel: $1,500 (average enterprise tier)

Free Plan Cost
type: PropertyValue
value: FullStory: N/A | Mixpanel: Free tier available (limited)

Websites Using Platform
type: PropertyValue
value: FullStory: N/A | Mixpanel: 25,000+ companies

Custom Events Tracking Limit
type: PropertyValue
value: FullStory: N/A | Mixpanel: Unlimited

Mobile App Native Support
type: PropertyValue
value: FullStory: N/A | Mixpanel: Native SDK included

Implementation Complexity
type: PropertyValue
value: FullStory: N/A | Mixpanel: Manual event tracking (code-required)

Setup Time to First Insights
type: PropertyValue
value: FullStory: N/A | Mixpanel: 180 minutes

Base Plan Monthly Cost
type: PropertyValue
value: FullStory: N/A | Mixpanel: $999/month

Event Tracking Limit (Standard Plan)
type: PropertyValue
value: FullStory: N/A | Mixpanel: 500M MTU

Max Funnel Depth
type: PropertyValue
value: FullStory: N/A | Mixpanel: Unlimited with branching

Native Integrations
type: PropertyValue
value: FullStory: N/A | Mixpanel: 140+ integrations

Retention Prediction Models
type: PropertyValue
value: FullStory: N/A | Mixpanel: Predictive LTV + churn modeling

Data Retention Standard
type: PropertyValue
value: FullStory: N/A | Mixpanel: 5 years

Real-Time Analytics Latency
type: PropertyValue
value: FullStory: N/A | Mixpanel: <500ms

Starting Price (Annual)
type: PropertyValue
value: FullStory: N/A | Mixpanel: $11,988

In-App Messaging Templates
type: PropertyValue
value: FullStory: N/A | Mixpanel: 0 (requires integration)

Custom Event Properties
type: PropertyValue
value: FullStory: N/A | Mixpanel: Unlimited custom properties

Guided Tour Setup Time
type: PropertyValue
value: FullStory: N/A | Mixpanel: Requires developer involvement (120+ min)

User Adoption Feature Depth
type: PropertyValue
value: FullStory: N/A | Mixpanel: Basic (3/10)

Annual Cost (100M monthly events)
type: PropertyValue
value: FullStory: N/A | Mixpanel: $20,000

Setup Time (to first dashboard)
type: PropertyValue
value: FullStory: N/A | Mixpanel: 1-2 hours

Pre-Built Integrations
type: PropertyValue
value: FullStory: N/A | Mixpanel: 500+ integrations

Session Recording Included
type: PropertyValue
value: FullStory: N/A | Mixpanel: No (add-on only)

GDPR Compliance Effort
type: PropertyValue
value: FullStory: N/A | Mixpanel: Moderate setup required

Cohort Analysis Sophistication
type: PropertyValue
value: FullStory: N/A | Mixpanel: Advanced (AI-assisted)

GitHub Stars (Community)
type: PropertyValue
value: FullStory: N/A | Mixpanel: Not open-source

Free Tier Monthly Event Limit
type: PropertyValue
value: FullStory: N/A | Mixpanel: 500M events

Data Latency
type: PropertyValue
value: FullStory: N/A | Mixpanel: <1 second

Starting Enterprise Price (annual)
type: PropertyValue
value: FullStory: N/A | Mixpanel: $11,988

Built-in A/B Testing
type: PropertyValue
value: FullStory: N/A | Mixpanel: Yes (Mixpanel Experiments)

Predictive Analytics Capabilities
type: PropertyValue
value: FullStory: N/A | Mixpanel: Churn prediction only

API Rate Limit (Free Tier)
type: PropertyValue
value: FullStory: N/A | Mixpanel: 100 req/sec

Free Tier Team Members
type: PropertyValue
value: FullStory: N/A | Mixpanel: 3 team members

Customer Retention Focus
type: PropertyValue
value: FullStory: N/A | Mixpanel: General product analytics + engagement

Free Tier Event Monthly Limit
type: PropertyValue
value: FullStory: N/A | Mixpanel: 500K tracked users/month

Event Processing Latency
type: PropertyValue
value: FullStory: N/A | Mixpanel: < 1 minute (real-time)

Starting Paid Plan Price
type: PropertyValue
value: FullStory: N/A | Mixpanel: $999/month

SQL Query Access Entry Price
type: PropertyValue
value: FullStory: N/A | Mixpanel: $999/month (Growth plan)

Cohort Analysis Complexity
type: PropertyValue
value: FullStory: N/A | Mixpanel: Single-event property-based cohorts

Mobile SDK Support
type: PropertyValue
value: FullStory: N/A | Mixpanel: iOS, Android, React Native, Flutter, Unity

Historical Data Retention (Free Tier)
type: PropertyValue
value: FullStory: N/A | Mixpanel: 3 months

Monthly Events Included
type: PropertyValue
value: FullStory: N/A | Mixpanel: 100M (Standard plan)

Data Ownership (Self-Hosted Available)
type: PropertyValue
value: FullStory: N/A | Mixpanel: No (cloud-only, Mixpanel owns infrastructure)

GDPR Compliance (Out-of-Box)
type: PropertyValue
value: FullStory: N/A | Mixpanel: Yes (requires configuration)

Predictive Analytics/ML Features
type: PropertyValue
value: FullStory: N/A | Mixpanel: Advanced (churn prediction, LTV forecasting)

Cohort Analysis Capabilities
type: PropertyValue
value: FullStory: N/A | Mixpanel: 200+ advanced behavioral segments

Average Implementation Time
type: PropertyValue
value: FullStory: N/A | Mixpanel: 2-3 days

Number of Pre-built Integrations
type: PropertyValue
value: FullStory: N/A | Mixpanel: 150+

Custom Events (Standard Plan)
type: PropertyValue
value: FullStory: N/A | Mixpanel: Unlimited

Data Retention (Starter Plan)
type: PropertyValue
value: FullStory: N/A | Mixpanel: 30 days

Native In-App Messaging
type: PropertyValue
value: FullStory: N/A | Mixpanel: Limited (requires integration)

User Feedback & NPS Tools
type: PropertyValue
value: FullStory: N/A | Mixpanel: No native support

Funnel Analysis Depth
type: PropertyValue
value: FullStory: N/A | Mixpanel: 300+ segmentation properties

Setup Complexity for Non-Technical Users
type: PropertyValue
value: FullStory: N/A | Mixpanel: 8 (Technical)

Real-Time Data Updates
type: PropertyValue
value: FullStory: N/A | Mixpanel: 5-10 seconds

Data Retention Period (Free Tier)
type: PropertyValue
value: FullStory: N/A | Mixpanel: 30 days

Retention Cohort Analysis
type: PropertyValue
value: FullStory: N/A | Mixpanel: Advanced with churn prediction

Multi-touch Attribution
type: PropertyValue
value: FullStory: N/A | Mixpanel: Available with custom models

Base Monthly Pricing
type: PropertyValue
value: FullStory: N/A | Mixpanel: $999

Monthly Tracked Events (Starter Plan)
type: PropertyValue
value: FullStory: N/A | Mixpanel: 1 million

Supported Mobile Platforms
type: PropertyValue
value: FullStory: N/A | Mixpanel: iOS, Android, React Native, Flutter, Web

SpeakableSpecification
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css selector: #verdict
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FullStory — Wikipedia
type: CreativeWork

Mixpanel — Wikipedia
type: CreativeWork

Compare FullStory vs Mixpanel
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/fullstory-vs-mixpanel)
object: FullStory
object: Mixpanel

Built-in Survey Tools
type: PropertyValue
value reference: Feedback

Average Setup Time
type: PropertyValue
value reference: Onboarding

Compliance Certifications
type: PropertyValue
value reference: Security

Available Segmentation Rules
type: PropertyValue
value reference: Analytics

Starting Monthly Cost
type: PropertyValue
value reference: Pricing

Setup Time (Days)
type: PropertyValue
value reference: Implementation

Session Replay Included
type: PropertyValue
value reference: Features

Custom Events Support
type: PropertyValue
value reference: Features

Funnel Analysis Capabilities
type: PropertyValue
value reference: Analytics

API Rate Limits
type: PropertyValue
value reference: Performance

Free Trial Duration
type: PropertyValue
value reference: Pricing

Data Retention (Free Plan)
type: PropertyValue
value reference: Data Management

Event Processing Latency
type: PropertyValue
value reference: Performance

Maximum Data Retention
type: PropertyValue
value reference: Data Management

Pre-built Templates
type: PropertyValue
value reference: Features

Native Integrations
type: PropertyValue
value reference: Integrations

Free Trial Duration
type: PropertyValue
value reference: Trial

Custom Segmentation Rules
type: PropertyValue
value reference: Features

Customer Satisfaction (NPS)
type: PropertyValue
value reference: Service

Maximum Monthly Cost (Enterprise)
type: PropertyValue
value reference: Pricing

Free Tier Available
type: PropertyValue
value reference: Features

Number of Integrations
type: PropertyValue
value reference: Ecosystem

Session Recording Included
type: PropertyValue
value reference: Features

A/B Testing Capability
type: PropertyValue
value reference: Features

Founded Year
type: PropertyValue
value reference: Company History

Data Retention (Cloud Plan)
type: PropertyValue
value reference: Features

Data Retention Period
type: PropertyValue
value reference: Data Management

Event Ingestion Rate
type: PropertyValue
value reference: Performance

Cohort Building Tools
type: PropertyValue
value reference: Analytics

API Rate Limits (Standard)
type: PropertyValue
value reference: Developer

Time to Implement Analytics
type: PropertyValue
value reference: Implementation

Minimum Monthly Cost
type: PropertyValue
value reference: Pricing

Implementation Time to First Insights
type: PropertyValue
value reference: Setup & Onboarding

Maximum Funnel Steps
type: PropertyValue
value reference: Analytics Capabilities

Free Tier Data Retention
type: PropertyValue
value reference: Performance

API Event Rate Limit
type: PropertyValue
value reference: Performance & Scale

Event Instrumentation Required
type: PropertyValue
value reference: Setup & Onboarding

Predictive Cohort Modeling
type: PropertyValue
value reference: Analytics Capabilities

Session Replay Built-In
type: PropertyValue
value reference: Analytics Capabilities

Monthly Cost (Typical Production)
type: PropertyValue
value reference: Pricing

Free Tier Event Limit
type: PropertyValue
value reference: Pricing & Limits

Mobile SDKs Available
type: PropertyValue
value reference: Integration

Setup Time for Web Tracking
type: PropertyValue
value reference: Implementation

Market Share (2024)
type: PropertyValue
value reference: Adoption

Cohort Analysis Depth
type: PropertyValue
value reference: Analytics Features

SEO/Traffic Attribution
type: PropertyValue
value reference: Analytics Features

Monthly Cost (Enterprise)
type: PropertyValue
value reference: Pricing

Free Plan Cost
type: PropertyValue
value reference: Pricing

Websites Using Platform
type: PropertyValue
value reference: Adoption

Custom Events Tracking Limit
type: PropertyValue
value reference: Features

Mobile App Native Support
type: PropertyValue
value reference: User Experience

Implementation Complexity
type: PropertyValue
value reference: Setup & Deployment

Setup Time to First Insights
type: PropertyValue
value reference: Implementation

Base Plan Monthly Cost
type: PropertyValue
value reference: Pricing

Event Tracking Limit (Standard Plan)
type: PropertyValue
value reference: Capacity

Max Funnel Depth
type: PropertyValue
value reference: Analytics Features

Native Integrations
type: PropertyValue
value reference: Integrations

Retention Prediction Models
type: PropertyValue
value reference: Advanced Analytics

Data Retention Standard
type: PropertyValue
value reference: Features

Real-Time Analytics Latency
type: PropertyValue
value reference: Performance

Starting Price (Annual)
type: PropertyValue
value reference: Pricing

In-App Messaging Templates
type: PropertyValue
value reference: Engagement Features

Custom Event Properties
type: PropertyValue
value reference: Data Flexibility

Guided Tour Setup Time
type: PropertyValue
value reference: Ease of Use

User Adoption Feature Depth
type: PropertyValue
value reference: Onboarding

Annual Cost (100M monthly events)
type: PropertyValue
value reference: Pricing

Setup Time (to first dashboard)
type: PropertyValue
value reference: Ease of Use

Pre-Built Integrations
type: PropertyValue
value reference: Developer Experience

Session Recording Included
type: PropertyValue
value reference: Features

GDPR Compliance Effort
type: PropertyValue
value reference: Privacy

Cohort Analysis Sophistication
type: PropertyValue
value reference: Analytics

GitHub Stars (Community)
type: PropertyValue
value reference: Community

Free Tier Monthly Event Limit
type: PropertyValue
value reference: Pricing & Scale

Data Latency
type: PropertyValue
value reference: Performance

Starting Enterprise Price (annual)
type: PropertyValue
value reference: Pricing & Scale

Built-in A/B Testing
type: PropertyValue
value reference: Experimentation

Predictive Analytics Capabilities
type: PropertyValue
value reference: Features

API Rate Limit (Free Tier)
type: PropertyValue
value reference: Scalability

Free Tier Team Members
type: PropertyValue
value reference: Pricing & Scale

Customer Retention Focus
type: PropertyValue
value reference: Specialization

Free Tier Event Monthly Limit
type: PropertyValue
value reference: Pricing & Limits

Event Processing Latency
type: PropertyValue
value reference: Performance

Starting Paid Plan Price
type: PropertyValue
value reference: Pricing

SQL Query Access Entry Price
type: PropertyValue
value reference: Pricing & Limits

Cohort Analysis Complexity
type: PropertyValue
value reference: Features

Mobile SDK Support
type: PropertyValue
value reference: Features

Historical Data Retention (Free Tier)
type: PropertyValue
value reference: Data Management

Monthly Events Included
type: PropertyValue
value reference: Quotas

Data Ownership (Self-Hosted Available)
type: PropertyValue
value reference: Data Privacy

GDPR Compliance (Out-of-Box)
type: PropertyValue
value reference: Privacy & Compliance

Predictive Analytics/ML Features
type: PropertyValue
value reference: Advanced Features

Cohort Analysis Capabilities
type: PropertyValue
value reference: Features

Average Implementation Time
type: PropertyValue
value reference: Setup & Implementation

Number of Pre-built Integrations
type: PropertyValue
value reference: Integrations

Custom Events (Standard Plan)
type: PropertyValue
value reference: Features

Data Retention (Starter Plan)
type: PropertyValue
value reference: Features

Native In-App Messaging
type: PropertyValue
value reference: Features

User Feedback & NPS Tools
type: PropertyValue
value reference: Features

Funnel Analysis Depth
type: PropertyValue
value reference: Analytics Features

Setup Complexity for Non-Technical Users
type: PropertyValue
value reference: Usability

Real-Time Data Updates
type: PropertyValue
value reference: Performance

Data Retention Period (Free Tier)
type: PropertyValue
value reference: Features

Retention Cohort Analysis
type: PropertyValue
value reference: Analytics

Multi-touch Attribution
type: PropertyValue
value reference: Analytics

Base Monthly Pricing
type: PropertyValue
value reference: Cost

Monthly Tracked Events (Starter Plan)
type: PropertyValue
value reference: Capacity

Supported Mobile Platforms
type: PropertyValue
value reference: Integration