FullStory vs Hotjar
type: Article
description: FullStory specializes in comprehensive digital experience analytics with session replay and error tracking for enterprise teams, while Hotjar focuses on user behavior insights through heatmaps and feedback tools at a more accessible price point. FullStory targets larger organizations needing deep technical diagnostics, whereas Hotjar suits mid-market companies prioritizing user experience optimization.
language: en-US
date published: 2026-07-08T21:18:13.115Z
date created: 2026-07-08T21:18:13.115Z
date modified: 2026-07-08T21:18:13.924Z
content reference time: 2026-07-08T21:18:13.924Z
author: A Versus B
publisher: A Versus B
about: FullStory
about: Hotjar
abstract: FullStory specializes in comprehensive digital experience analytics with session replay and error tracking for enterprise teams, while Hotjar focuses on user behavior insights through heatmaps and feedback tools at a more accessible price point. FullStory targets larger organizations needing deep technical diagnostics, whereas Hotjar suits mid-market companies prioritizing user experience optimization.
text: Primary Focus. Starting Price (Monthly). Session Replay Quality. Heatmap Capabilities. Error/Performance Tracking. Survey & Feedback Tools. Ideal User Base Size
conclusion text: Choose FullStory if you need enterprise-grade session replay with comprehensive error tracking, JavaScript error diagnostics, and deep technical analysis to improve application performance and user experience at scale. Choose Hotjar if you're a mid-market team prioritizing user behavior understanding through heatmaps, feedback collection, and survey tools on a tighter budget with faster implementation.
additional property: Gartner Customer Reviews Rating
  type: PropertyValue
  value: FullStory: 4.2 stars | Hotjar: N/A
additional property: Number of Gartner Reviews
  type: PropertyValue
  value: FullStory: 40 reviews | Hotjar: N/A
additional property: Session Replay Capability
  type: PropertyValue
  value: FullStory: Native, included in all plans | Hotjar: N/A
additional property: Auto-Capture Event Tracking
  type: PropertyValue
  value: FullStory: Partial - Requires SDKs and setup | Hotjar: N/A
additional property: Root Cause Analysis
  type: PropertyValue
  value: FullStory: Yes - Dedicated engine for UX issues | Hotjar: N/A
additional property: Funnel & Retention Analysis
  type: PropertyValue
  value: FullStory: Available via analytics module | Hotjar: N/A
additional property: Implementation Time
  type: PropertyValue
  value: FullStory: Moderate (SDK integration required) | Hotjar: N/A
additional property: Starting Monthly Price
  type: PropertyValue
  value: FullStory: $249 | Hotjar: $99
  value reference: Hotjar
additional property: Heatmap Features
  type: PropertyValue
  value: FullStory: Not available | Hotjar: Click, scroll, move, and attention maps
additional property: Session Replay Technology
  type: PropertyValue
  value: FullStory: AI-enhanced with advanced debugging | Hotjar: Standard with basic filtering
additional property: Built-in Surveys
  type: PropertyValue
  value: FullStory: No, requires third-party tools | Hotjar: Yes, native functionality
additional property: Data Retention Period
  type: PropertyValue
  value: FullStory: 13 months enterprise | Hotjar: 12 months standard
  value reference: FullStory
additional property: Integration Partners
  type: PropertyValue
  value: FullStory: 150+ integrations | Hotjar: 200+ integrations
  value reference: Hotjar
additional property: Enterprise Support
  type: PropertyValue
  value: FullStory: Dedicated account teams | Hotjar: Limited enterprise tier
additional property: Compliance Certifications
  type: PropertyValue
  value: FullStory: SOC2, HIPAA, GDPR, CCPA, FedRAMP | Hotjar: SOC2, GDPR, CCPA
additional property: Base Monthly Price
  type: PropertyValue
  value: FullStory: $250 | Hotjar: $39/month
  value reference: Hotjar
additional property: Free Tier Session Replay Limit
  type: PropertyValue
  value: FullStory: 7 days | Hotjar: N/A
additional property: Native A/B Testing
  type: PropertyValue
  value: FullStory: No (requires integration) | Hotjar: N/A
additional property: Self-Hosting Capability
  type: PropertyValue
  value: FullStory: Cloud-only | Hotjar: N/A
additional property: API Rate Limits (free tier)
  type: PropertyValue
  value: FullStory: Limited data | Hotjar: N/A
additional property: Rage Click Detection
  type: PropertyValue
  value: FullStory: Advanced AI-powered | Hotjar: N/A
additional property: Integration Partners
  type: PropertyValue
  value: FullStory: 150+ | Hotjar: N/A
additional property: Monthly Cost (Entry Level)
  type: PropertyValue
  value: FullStory: $500 | Hotjar: N/A
additional property: Session Replay Video Quality
  type: PropertyValue
  value: FullStory: Pixel-perfect 1:1 visual fidelity | Hotjar: N/A
additional property: Data Retention (Free/Base Plan)
  type: PropertyValue
  value: FullStory: 12 months | Hotjar: N/A
additional property: AI-Powered Insights
  type: PropertyValue
  value: FullStory: Advanced anomaly detection and ML insights | Hotjar: N/A
additional property: Starting Price (Monthly)
  type: PropertyValue
  value: FullStory: $500+ | Hotjar: N/A
additional property: Session Replay Resolution
  type: PropertyValue
  value: FullStory: 4K | Hotjar: N/A
additional property: Data Retention (Standard Plan)
  type: PropertyValue
  value: FullStory: 90+ days | Hotjar: N/A
additional property: Setup Time to First Insight
  type: PropertyValue
  value: FullStory: 10-15 minutes | Hotjar: N/A
additional property: Number of Native Integrations
  type: PropertyValue
  value: FullStory: 150+ | Hotjar: N/A
additional property: AI-Powered Friction Detection
  type: PropertyValue
  value: FullStory: Included on all plans | Hotjar: N/A
additional property: HIPAA Compliance Certification
  type: PropertyValue
  value: FullStory: SOC 2 Type II + HIPAA | Hotjar: N/A
additional property: Monthly Active Users Cap (Free Tier)
  type: PropertyValue
  value: FullStory: Not applicable | Hotjar: N/A
additional property: Starting Monthly Price
  type: PropertyValue
  value: FullStory: $99 | Hotjar: $39
  value reference: Hotjar
additional property: Session Replay Events Included
  type: PropertyValue
  value: FullStory: Unlimited | Hotjar: N/A
additional property: Monthly Event Capacity (Standard Tier)
  type: PropertyValue
  value: FullStory: 10 million | Hotjar: N/A
additional property: Maximum Data Retention
  type: PropertyValue
  value: FullStory: 12 months | Hotjar: N/A
additional property: Native Mobile App Analytics
  type: PropertyValue
  value: FullStory: iOS + Android with replay | Hotjar: N/A
additional property: Heatmap & Session Analysis
  type: PropertyValue
  value: FullStory: Native included | Hotjar: N/A
additional property: Implementation Time (Days)
  type: PropertyValue
  value: FullStory: 1-2 days | Hotjar: N/A
additional property: Free Trial Period
  type: PropertyValue
  value: FullStory: 14 days | Hotjar: N/A
additional property: Starting Monthly Price (Annual Billing)
  type: PropertyValue
  value: FullStory: $249 | Hotjar: N/A
additional property: Data Retention (Free Tier)
  type: PropertyValue
  value: FullStory: 14 days | Hotjar: 30 days
  value reference: Hotjar
additional property: Monthly Event Processing Limit
  type: PropertyValue
  value: FullStory: 100M+ per month typical | Hotjar: N/A
additional property: Automatic Error Detection
  type: PropertyValue
  value: FullStory: Automatic, no setup needed | Hotjar: N/A
additional property: Funnel Analysis Capability
  type: PropertyValue
  value: FullStory: Basic funnel support | Hotjar: N/A
additional property: Setup Complexity (Scale 1-10)
  type: PropertyValue
  value: FullStory: 3/10 (mostly automatic) | Hotjar: N/A
additional property: Cohort Segmentation Depth
  type: PropertyValue
  value: FullStory: Standard segmentation | Hotjar: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/fullstory
significant link: https://www.aversusb.net/alternatives/fullstory
significant link: https://www.aversusb.net/entity/hotjar
significant link: https://www.aversusb.net/alternatives/hotjar
significant link: https://www.aversusb.net/api/answer/fullstory-vs-hotjar)
significant link: https://www.aversusb.net/api/v1/schema/fullstory-vs-hotjar)
related link: https://www.aversusb.net/compare/fullstory-vs-hotjar
related link: https://www.aversusb.net/compare/fullstory-vs-heap
related link: https://www.aversusb.net/compare/fullstory-vs-posthog
related link: https://www.aversusb.net/compare/hotjar-vs-crazy-egg
related link: https://www.aversusb.net/compare/google-analytics-vs-hotjar
related link: https://www.aversusb.net/compare/hotjar-vs-microsoft-clarity
related link: https://www.aversusb.net/compare/fullstory-vs-microsoft-clarity
related link: https://www.aversusb.net/compare/heap-vs-hotjar
teaches: How to choose between FullStory and Hotjar
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: FullStory vs Hotjar — Side-by-side comparison on A Versus B

A Versus B
type: Organization

FullStory
type: SoftwareApplication
alternate name: Fullstory
language: en-US
description: Enterprise digital experience analytics platform with advanced session replay and error tracking.
subject of: FullStory vs Hotjar

Hotjar
type: Thing
language: en-US
description: User experience analytics platform focused on heatmaps, session recordings, and built-in feedback tools.
subject of: FullStory vs Hotjar

FullStory vs Hotjar — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for FullStory vs Hotjar. Contains 128 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Gartner Customer Reviews Rating
  type: PropertyValue
  value reference: User Satisfaction
variable measured: Number of Gartner Reviews
  type: PropertyValue
  value reference: Market Presence
variable measured: Session Replay Capability
  type: PropertyValue
  value reference: Analytics
variable measured: Auto-Capture Event Tracking
  type: PropertyValue
  value reference: Core Features
variable measured: Root Cause Analysis
  type: PropertyValue
  value reference: Analytics
variable measured: Funnel & Retention Analysis
  type: PropertyValue
  value reference: Analytics
variable measured: Implementation Time
  type: PropertyValue
  value reference: Onboarding
variable measured: Starting Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Heatmap Features
  type: PropertyValue
  value reference: Features
variable measured: Session Replay Technology
  type: PropertyValue
  value reference: Features
variable measured: Built-in Surveys
  type: PropertyValue
  value reference: Features
variable measured: Data Retention Period
  type: PropertyValue
  value reference: Data Management
variable measured: Integration Partners
  type: PropertyValue
  value reference: Ecosystem
variable measured: Enterprise Support
  type: PropertyValue
  value reference: Support
variable measured: Compliance Certifications
  type: PropertyValue
  value reference: Security
variable measured: Base Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Free Tier Session Replay Limit
  type: PropertyValue
  value reference: Features
variable measured: Native A/B Testing
  type: PropertyValue
  value reference: Marketing Features
variable measured: Self-Hosting Capability
  type: PropertyValue
  value reference: Features
variable measured: API Rate Limits (free tier)
  type: PropertyValue
  value reference: Scalability
variable measured: Rage Click Detection
  type: PropertyValue
  value reference: Features
variable measured: Integration Partners
  type: PropertyValue
  value reference: Ecosystem
variable measured: Monthly Cost (Entry Level)
  type: PropertyValue
  value reference: Pricing
variable measured: Session Replay Video Quality
  type: PropertyValue
  value reference: Core Features
variable measured: Data Retention (Free/Base Plan)
  type: PropertyValue
  value reference: Features
variable measured: AI-Powered Insights
  type: PropertyValue
  value reference: Features
variable measured: Starting Price (Monthly)
  type: PropertyValue
  value reference: Cost
variable measured: Session Replay Resolution
  type: PropertyValue
  value reference: Video Quality
variable measured: Data Retention (Standard Plan)
  type: PropertyValue
  value reference: Features
variable measured: Setup Time to First Insight
  type: PropertyValue
  value reference: Implementation
variable measured: Number of Native Integrations
  type: PropertyValue
  value reference: Features
variable measured: AI-Powered Friction Detection
  type: PropertyValue
  value reference: Features
variable measured: HIPAA Compliance Certification
  type: PropertyValue
  value reference: Security & Compliance
variable measured: Monthly Active Users Cap (Free Tier)
  type: PropertyValue
  value reference: Scalability
variable measured: Starting Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Session Replay Events Included
  type: PropertyValue
  value reference: Features
variable measured: Monthly Event Capacity (Standard Tier)
  type: PropertyValue
  value reference: Performance
variable measured: Maximum Data Retention
  type: PropertyValue
  value reference: Data Management
variable measured: Native Mobile App Analytics
  type: PropertyValue
  value reference: Platforms
variable measured: Heatmap & Session Analysis
  type: PropertyValue
  value reference: Features
variable measured: Implementation Time (Days)
  type: PropertyValue
  value reference: Implementation
variable measured: Free Trial Period
  type: PropertyValue
  value reference: Onboarding
variable measured: Starting Monthly Price (Annual Billing)
  type: PropertyValue
  value reference: Pricing
variable measured: Data Retention (Free Tier)
  type: PropertyValue
  value reference: Data Management
variable measured: Monthly Event Processing Limit
  type: PropertyValue
  value reference: Scalability
variable measured: Automatic Error Detection
  type: PropertyValue
  value reference: Features
variable measured: Funnel Analysis Capability
  type: PropertyValue
  value reference: Features
variable measured: Setup Complexity (Scale 1-10)
  type: PropertyValue
  value reference: User Experience
variable measured: Cohort Segmentation Depth
  type: PropertyValue
  value reference: Analytics Capabilities
variable measured: Monthly Starting Price
  type: PropertyValue
  value reference: Pricing
variable measured: Free Tier Session Recording Limit
  type: PropertyValue
  value reference: Features
variable measured: Default Data Retention
  type: PropertyValue
  value reference: Features
variable measured: Heatmap Types Included
  type: PropertyValue
  value reference: Features
variable measured: Maximum Session Replay Retention
  type: PropertyValue
  value reference: Data Management
variable measured: Setup Time to First Data
  type: PropertyValue
  value reference: Ease of Use
variable measured: Built-in Survey/Feedback Tools
  type: PropertyValue
  value reference: Features
variable measured: SOC 2 Type II Certification
  type: PropertyValue
  value reference: Security & Compliance
variable measured: Session Replay Data Points
  type: PropertyValue
  value reference: Feature Depth
variable measured: Heatmap Types Available
  type: PropertyValue
  value reference: Heatmaps
variable measured: Native Error Tracking
  type: PropertyValue
  value reference: Technical Features
variable measured: Built-in Survey Tools
variable measured: Average Setup Time
variable measured: Available Segmentation Rules
variable measured: Base Monthly Cost
variable measured: Monthly Session Recordings (Free Plan)
variable measured: Daily Active Session Limit
variable measured: Script Size/Performance Impact
variable measured: Pricing (Per Month, Mid-Tier)
variable measured: Session Recordings Included (Mid-Tier)
is based on: https://www.aversusb.net/compare/fullstory-vs-hotjar)

FullStory vs Hotjar — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for FullStory vs Hotjar.
has defined term: User Satisfaction
has defined term: Market Presence
has defined term: Analytics
has defined term: Core Features
has defined term: Onboarding
has defined term: Pricing
has defined term: Features
has defined term: Data Management
has defined term: Ecosystem
has defined term: Support
has defined term: Security
has defined term: Marketing Features
has defined term: Scalability
has defined term: Cost
has defined term: Video Quality
has defined term: Implementation
has defined term: Security & Compliance
has defined term: Performance
has defined term: Platforms
has defined term: User Experience
has defined term: Analytics Capabilities
has defined term: Ease of Use
has defined term: Feature Depth
has defined term: Heatmaps
has defined term: Technical Features
has defined term: Feedback
has defined term: Limits
has defined term: Data Control
has defined term: Pricing & Value
has defined term: Free Tier
has defined term: Usability
has defined term: Data
has defined term: Collaboration
has defined term: Data Quality
has defined term: Privacy & Compliance
has defined term: Compliance & Regulation
has defined term: Data Storage
has defined term: Free Plan
has defined term: Analytics Depth
has defined term: Market Position

User Satisfaction
type: DefinedTerm
term code: user-satisfaction
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Market Presence
type: DefinedTerm
term code: market-presence
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Analytics
type: DefinedTerm
term code: analytics
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Core Features
type: DefinedTerm
term code: core-features
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Onboarding
type: DefinedTerm
term code: onboarding
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Data Management
type: DefinedTerm
term code: data-management
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Security
type: DefinedTerm
term code: security
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Marketing Features
type: DefinedTerm
term code: marketing-features
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Cost
type: DefinedTerm
term code: cost
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Video Quality
type: DefinedTerm
term code: video-quality
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Security & Compliance
type: DefinedTerm
term code: security-&-compliance
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Platforms
type: DefinedTerm
term code: platforms
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Analytics Capabilities
type: DefinedTerm
term code: analytics-capabilities
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Feature Depth
type: DefinedTerm
term code: feature-depth
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Heatmaps
type: DefinedTerm
term code: heatmaps
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Technical Features
type: DefinedTerm
term code: technical-features
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Feedback
type: DefinedTerm
term code: feedback
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Limits
type: DefinedTerm
term code: limits
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Data Control
type: DefinedTerm
term code: data-control
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Pricing & Value
type: DefinedTerm
term code: pricing-&-value
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Free Tier
type: DefinedTerm
term code: free-tier
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Data
type: DefinedTerm
term code: data
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Collaboration
type: DefinedTerm
term code: collaboration
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Data Quality
type: DefinedTerm
term code: data-quality
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Privacy & Compliance
type: DefinedTerm
term code: privacy-&-compliance
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Compliance & Regulation
type: DefinedTerm
term code: compliance-&-regulation
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Data Storage
type: DefinedTerm
term code: data-storage
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Free Plan
type: DefinedTerm
term code: free-plan
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Analytics Depth
type: DefinedTerm
term code: analytics-depth
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: FullStory vs Hotjar — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-08T21:18:13.924Z
author: A Versus B
publisher: A Versus B
is part of: fullstory-vs-hotjar)
main entity: Which tool is better for tracking JavaScript errors and application crashes?
  type: Question
  accepted answer: Answer
    text: FullStory is significantly better for error tracking. It provides native JavaScript error detection with full stack traces, performance metrics, and network activity monitoring—all critical for developers debugging production issues. Hotjar lacks native error tracking and requires third-party error monitoring tools like Sentry or Rollbar for similar functionality.
    language: en-US
main entity: Which tool offers better heatmaps and scroll tracking?
  type: Question
  accepted answer: Answer
    text: Hotjar offers superior heatmap capabilities with 5 heatmap types including move tracking, attention heatmaps (showing where users focus their gaze), and rage-click detection. FullStory provides basic click and scroll heatmaps. For UX-focused teams, Hotjar's heatmap suite is more advanced and actionable.
    language: en-US
main entity: Can I collect user feedback without integrations?
  type: Question
  accepted answer: Answer
    text: Yes, but only with Hotjar. Hotjar includes native survey, poll, and feedback widgets that can be deployed in minutes without external integrations. FullStory requires integrating third-party survey tools like Qualtrics or SurveySparrow, adding complexity and cost to your tech stack.
    language: en-US
main entity: Which tool is best for small teams with limited budgets?
  type: Question
  accepted answer: Answer
    text: Hotjar is better for small teams—it starts at $39/month versus FullStory's $99/month, and has a much faster setup time (1-2 days vs 10-14 days). This means faster ROI and lower total cost of ownership for bootstrapped companies and startups.
    language: en-US
main entity: Which tool works better for HIPAA-regulated industries?
  type: Question
  accepted answer: Answer
    text: FullStory is the better choice for healthcare and financial services. It holds HIPAA certification, BAA agreements, and SOC 2 Type II compliance—meeting strict regulatory requirements. Hotjar's compliance certifications do not include HIPAA, making it unsuitable for handling patient or PHI data.
    language: en-US

How to Choose Between FullStory and Hotjar
type: HowTo
description: FullStory specializes in comprehensive digital experience analytics with session replay and error tracking for enterprise teams, while Hotjar focuses on user behavior insights through heatmaps and feedback tools at a more accessible price point. FullStory targets larger organizations needing deep technical diagnostics, whereas Hotjar suits mid-market companies prioritizing user experience optimization.
language: en-US
total time: PT3M
step: Consider: Primary Focus
step: Consider: Starting Price (Monthly)
step: Consider: Session Replay Quality
step: Consider: Heatmap Capabilities
step: Consider: Error/Performance Tracking
step: Consider: Survey & Feedback Tools
step: Consider: Ideal User Base Size
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose FullStory if you need enterprise-grade session replay with comprehensive error tracking, JavaScript error diagnostics, and deep technical analysis to improve application performance and user experience at scale. Choose Hotjar if you're a mid-market team prioritizing user behavior understanding through heatmaps, feedback collection, and survey tools on a tighter budget with faster implementation.

Consider: Primary Focus
type: HowToStep
position: 1
text: Primary Focus: FullStory has Digital Experience Analytics & Session Replay, while Hotjar has User Behavior Heatmaps & Feedback.

Consider: Starting Price (Monthly)
type: HowToStep
position: 2
text: Starting Price (Monthly): FullStory has $99, while Hotjar has $39.

Consider: Session Replay Quality
type: HowToStep
position: 3
text: Session Replay Quality: FullStory has Pixel-perfect with 90+ data points per session, while Hotjar has Standard replay with limited data capture.

Consider: Heatmap Capabilities
type: HowToStep
position: 4
text: Heatmap Capabilities: FullStory has Basic click/scroll heatmaps, while Hotjar has Advanced scroll, click, move, and attention heatmaps.

Consider: Error/Performance Tracking
type: HowToStep
position: 5
text: Error/Performance Tracking: FullStory has Native error detection and performance metrics, while Hotjar has Limited technical diagnostics.

Consider: Survey & Feedback Tools
type: HowToStep
position: 6
text: Survey & Feedback Tools: FullStory has External integrations required, while Hotjar has Native polls, surveys, and feedback widgets.

Consider: Ideal User Base Size
type: HowToStep
position: 7
text: Ideal User Base Size: FullStory has Enterprise (500+ employees), while Hotjar has Mid-market (10-500 employees).

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: FullStory vs Hotjar
review body: FullStory specializes in comprehensive digital experience analytics with session replay and error tracking for enterprise teams, while Hotjar focuses on user behavior insights through heatmaps and feedback tools at a more accessible price point. FullStory targets larger organizations needing deep technical diagnostics, whereas Hotjar suits mid-market companies prioritizing user experience optimization.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: FullStory vs Hotjar

Monthly Starting Price
type: PropertyValue
value: FullStory: $99 | Hotjar: $32
value reference: Hotjar

Free Tier Session Recording Limit
type: PropertyValue
value: FullStory: 1,000 sessions | Hotjar: 100 recordings
value reference: FullStory

Default Data Retention
type: PropertyValue
value: FullStory: 365 days | Hotjar: 90 days
value reference: FullStory

Heatmap Types Included
type: PropertyValue
value: FullStory: 1 type (session replay focused) | Hotjar: 4 types (click, scroll, move, attention)
value reference: Hotjar

Maximum Session Replay Retention
type: PropertyValue
value: FullStory: 365 days (with DOM capture) | Hotjar: 90 days
value reference: FullStory

Setup Time to First Data
type: PropertyValue
value: FullStory: 15-30 minutes | Hotjar: <5 minutes
value reference: Hotjar

Built-in Survey/Feedback Tools
type: PropertyValue
value: FullStory: No, requires third-party | Hotjar: Yes, native widgets

SOC 2 Type II Certification
type: PropertyValue
value: FullStory: Yes | Hotjar: Yes

Session Replay Data Points
type: PropertyValue
value: FullStory: 90+ | Hotjar: 40
value reference: FullStory

Heatmap Types Available
type: PropertyValue
value: FullStory: 2 (click, scroll) | Hotjar: 5 (click, scroll, move, attention, rage)
value reference: Hotjar

Native Error Tracking
type: PropertyValue
value: FullStory: Yes, with stack traces | Hotjar: No

Built-in Survey Tools
type: PropertyValue
value: FullStory: No (requires integration) | Hotjar: Yes (native)

Average Setup Time
type: PropertyValue
value: FullStory: 10-14 | Hotjar: 1-2
value reference: Hotjar

Compliance Certifications
type: PropertyValue
value: FullStory: 5 (HIPAA, SOC 2, GDPR, CCPA, ISO 27001) | Hotjar: 3 (SOC 2, GDPR, CCPA)
value reference: FullStory

Available Segmentation Rules
type: PropertyValue
value: FullStory: 3000+ | Hotjar: 150
value reference: FullStory

Base Monthly Cost
type: PropertyValue
value: FullStory: N/A | Hotjar: $39-$99+ (depending on plan)

Monthly Session Recordings (Free Plan)
type: PropertyValue
value: FullStory: N/A | Hotjar: 35 sessions

Daily Active Session Limit
type: PropertyValue
value: FullStory: N/A | Hotjar: 100-500+ (plan dependent)

Script Size/Performance Impact
type: PropertyValue
value: FullStory: N/A | Hotjar: ~50KB (moderate impact)

Pricing (Per Month, Mid-Tier)
type: PropertyValue
value: FullStory: N/A | Hotjar: $199 (Hotjar Basic+)

Session Recordings Included (Mid-Tier)
type: PropertyValue
value: FullStory: N/A | Hotjar: 100,000

Feature Flag Management
type: PropertyValue
value: FullStory: N/A | Hotjar: Not included

A/B Testing (Experiments)
type: PropertyValue
value: FullStory: N/A | Hotjar: Not available

Setup Complexity (1-5 scale, 1=easiest)
type: PropertyValue
value: FullStory: N/A | Hotjar: 1

Self-Hosting Available
type: PropertyValue
value: FullStory: N/A | Hotjar: Cloud-only

Heatmap Quality (1-5 scale)
type: PropertyValue
value: FullStory: N/A | Hotjar: 5

Session Recordings (Basic Plan)
type: PropertyValue
value: FullStory: N/A | Hotjar: 100

Data Retention Period
type: PropertyValue
value: FullStory: N/A | Hotjar: 90 days (standard)

G2 User Rating
type: PropertyValue
value: FullStory: N/A | Hotjar: 4.4 (1,200+ reviews)

API Access Availability
type: PropertyValue
value: FullStory: N/A | Hotjar: All plans

Websites Tracked Annually (Enterprise)
type: PropertyValue
value: FullStory: N/A | Hotjar: Unlimited

Free Plan Cost
type: PropertyValue
value: FullStory: N/A | Hotjar: $0

Entry-Level Paid Plan Cost
type: PropertyValue
value: FullStory: N/A | Hotjar: $99

Session Recording Monthly Limit (Free)
type: PropertyValue
value: FullStory: N/A | Hotjar: 100

Free Plan Session Limit
type: PropertyValue
value: FullStory: N/A | Hotjar: 35,000 sessions

Data Retention (Free Plan)
type: PropertyValue
value: FullStory: N/A | Hotjar: 35 days on free tier

Custom Event Tracking Limits
type: PropertyValue
value: FullStory: N/A | Hotjar: Limited by plan

Learning Curve (Beginner-Friendly Rating)
type: PropertyValue
value: FullStory: N/A | Hotjar: 8/10 (visual insights)

Minimum Monthly Cost
type: PropertyValue
value: FullStory: N/A | Hotjar: $0 (free tier available)

Session Recordings (Free Tier)
type: PropertyValue
value: FullStory: N/A | Hotjar: 100 sessions/month

Data Retention Period (Free)
type: PropertyValue
value: FullStory: N/A | Hotjar: 30 days

Maximum Team Members (Free)
type: PropertyValue
value: FullStory: N/A | Hotjar: 1 user

Built-in Survey Tool
type: PropertyValue
value: FullStory: N/A | Hotjar: Yes (included)

Heatmap Types Offered
type: PropertyValue
value: FullStory: N/A | Hotjar: 4 types (scroll, click, move, attention)

Advanced Segmentation Features
type: PropertyValue
value: FullStory: N/A | Hotjar: Yes (custom segments, user profiles)

Setup Time (minutes)
type: PropertyValue
value: FullStory: N/A | Hotjar: 10-15 minutes

Session Recordings Per Month (Basic Plan)
type: PropertyValue
value: FullStory: N/A | Hotjar: 100

Heatmaps as Core Feature
type: PropertyValue
value: FullStory: N/A | Hotjar: All plans included

Automatic Event Tracking
type: PropertyValue
value: FullStory: N/A | Hotjar: Manual setup required

SQL Query Builder
type: PropertyValue
value: FullStory: N/A | Hotjar: Basic funnel builder

Data Sampling
type: PropertyValue
value: FullStory: N/A | Hotjar: Sampling applied on lower plans

Learning Curve (1-5 scale)
type: PropertyValue
value: FullStory: N/A | Hotjar: 2 (gentle)

Starting Monthly Cost
type: PropertyValue
value: FullStory: N/A | Hotjar: Free tier, paid from $39/month

Core Analytics Metrics Available
type: PropertyValue
value: FullStory: N/A | Hotjar: 50+ metrics with custom reports

Session Recording Limit (Free Tier)
type: PropertyValue
value: FullStory: N/A | Hotjar: 2,500 sessions/month

Cookie Consent Required
type: PropertyValue
value: FullStory: N/A | Hotjar: Yes - for session recording and cookies

GDPR Compliance
type: PropertyValue
value: FullStory: N/A | Hotjar: Compliant with consent management required

Website Performance Impact
type: PropertyValue
value: FullStory: N/A | Hotjar: ~56 KB with session recording

Heatmap Feature Availability
type: PropertyValue
value: FullStory: N/A | Hotjar: Available on all plans

Native Integrations
type: PropertyValue
value: FullStory: N/A | Hotjar: 100+

Session Recording Retention
type: PropertyValue
value: FullStory: N/A | Hotjar: 30 days (standard)

Heatmap Advanced Features
type: PropertyValue
value: FullStory: N/A | Hotjar: Attention maps, AI clustering, scroll/click/mouse tracking, element-specific filtering

Form Analytics Depth
type: PropertyValue
value: FullStory: N/A | Hotjar: Field-level dropout tracking only

Survey Builder Complexity
type: PropertyValue
value: FullStory: N/A | Hotjar: Limited customization, basic conditional logic

Conversion Funnel Analysis
type: PropertyValue
value: FullStory: N/A | Hotjar: Yes—detailed step-by-step drop-off analysis

Starting Price (Monthly Subscription)
type: PropertyValue
value: FullStory: N/A | Hotjar: $99

Free Tier Data Retention
type: PropertyValue
value: FullStory: N/A | Hotjar: 90 days

Event Tracking Capacity
type: PropertyValue
value: FullStory: N/A | Hotjar: 50 tracked elements

Session Recordings
type: PropertyValue
value: FullStory: N/A | Hotjar: Included in all plans

Third-Party Integrations
type: PropertyValue
value: FullStory: N/A | Hotjar: 100+

Heatmaps & Click Maps
type: PropertyValue
value: FullStory: N/A | Hotjar: Yes

Funnel Analysis Stages Supported
type: PropertyValue
value: FullStory: N/A | Hotjar: 5 stages max

Recordings Per Month (Starter Plan)
type: PropertyValue
value: FullStory: N/A | Hotjar: 500 recordings

Base Plan Monthly Price
type: PropertyValue
value: FullStory: N/A | Hotjar: $99/month

Monthly Session Recordings (Basic)
type: PropertyValue
value: FullStory: N/A | Hotjar: 500

Heatmap Type Variety
type: PropertyValue
value: FullStory: N/A | Hotjar: 5 types

Free Plan Sessions/Month
type: PropertyValue
value: FullStory: N/A | Hotjar: 2,500

Active Websites Using Platform
type: PropertyValue
value: FullStory: N/A | Hotjar: 900,000+

Session Replay Playback Speed
type: PropertyValue
value: FullStory: N/A | Hotjar: 8x maximum

SpeakableSpecification
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FullStory — Wikipedia
type: CreativeWork

Hotjar — Wikipedia
type: CreativeWork

Compare FullStory vs Hotjar
type: Action
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object: FullStory
object: Hotjar

Built-in Survey Tools
type: PropertyValue
value reference: Feedback

Average Setup Time
type: PropertyValue
value reference: Implementation

Compliance Certifications
type: PropertyValue
value reference: Security

Available Segmentation Rules
type: PropertyValue
value reference: Analytics

Base Monthly Cost
type: PropertyValue
value reference: Pricing

Monthly Session Recordings (Free Plan)
type: PropertyValue
value reference: Limits

Daily Active Session Limit
type: PropertyValue
value reference: Limits

Script Size/Performance Impact
type: PropertyValue
value reference: Performance

Pricing (Per Month, Mid-Tier)
type: PropertyValue
value reference: Cost

Session Recordings Included (Mid-Tier)
type: PropertyValue
value reference: Features

Feature Flag Management
type: PropertyValue
value reference: Features

A/B Testing (Experiments)
type: PropertyValue
value reference: Features

Setup Complexity (1-5 scale, 1=easiest)
type: PropertyValue
value reference: Ease of Use

Self-Hosting Available
type: PropertyValue
value reference: Data Control

Heatmap Quality (1-5 scale)
type: PropertyValue
value reference: Analytics

Session Recordings (Basic Plan)
type: PropertyValue
value reference: Core Features

Data Retention Period
type: PropertyValue
value reference: Features

G2 User Rating
type: PropertyValue
value reference: User Satisfaction

API Access Availability
type: PropertyValue
value reference: Features

Websites Tracked Annually (Enterprise)
type: PropertyValue
value reference: Scalability

Free Plan Cost
type: PropertyValue
value reference: Pricing

Entry-Level Paid Plan Cost
type: PropertyValue
value reference: Pricing & Value

Session Recording Monthly Limit (Free)
type: PropertyValue
value reference: Features

Free Plan Session Limit
type: PropertyValue
value reference: Free Tier

Data Retention (Free Plan)
type: PropertyValue
value reference: Data Management

Custom Event Tracking Limits
type: PropertyValue
value reference: Features

Learning Curve (Beginner-Friendly Rating)
type: PropertyValue
value reference: Usability

Minimum Monthly Cost
type: PropertyValue
value reference: Pricing

Session Recordings (Free Tier)
type: PropertyValue
value reference: Features

Data Retention Period (Free)
type: PropertyValue
value reference: Data

Maximum Team Members (Free)
type: PropertyValue
value reference: Collaboration

Built-in Survey Tool
type: PropertyValue
value reference: Features

Heatmap Types Offered
type: PropertyValue
value reference: Features

Advanced Segmentation Features
type: PropertyValue
value reference: Features

Setup Time (minutes)
type: PropertyValue
value reference: Usability

Session Recordings Per Month (Basic Plan)
type: PropertyValue
value reference: Features

Heatmaps as Core Feature
type: PropertyValue
value reference: Features

Automatic Event Tracking
type: PropertyValue
value reference: Features

SQL Query Builder
type: PropertyValue
value reference: Analytics

Data Sampling
type: PropertyValue
value reference: Data Quality

Learning Curve (1-5 scale)
type: PropertyValue
value reference: Usability

Starting Monthly Cost
type: PropertyValue
value reference: Pricing

Core Analytics Metrics Available
type: PropertyValue
value reference: Features

Session Recording Limit (Free Tier)
type: PropertyValue
value reference: Features

Cookie Consent Required
type: PropertyValue
value reference: Privacy & Compliance

GDPR Compliance
type: PropertyValue
value reference: Compliance & Regulation

Website Performance Impact
type: PropertyValue
value reference: Performance

Heatmap Feature Availability
type: PropertyValue
value reference: Features

Native Integrations
type: PropertyValue
value reference: Features

Session Recording Retention
type: PropertyValue
value reference: Data Storage

Heatmap Advanced Features
type: PropertyValue
value reference: Analytics Capabilities

Form Analytics Depth
type: PropertyValue
value reference: Analytics Capabilities

Survey Builder Complexity
type: PropertyValue
value reference: Features

Conversion Funnel Analysis
type: PropertyValue
value reference: Analytics Capabilities

Starting Price (Monthly Subscription)
type: PropertyValue
value reference: Pricing

Free Tier Data Retention
type: PropertyValue
value reference: Free Plan

Event Tracking Capacity
type: PropertyValue
value reference: Analytics Depth

Session Recordings
type: PropertyValue
value reference: Features

Third-Party Integrations
type: PropertyValue
value reference: Features

Heatmaps & Click Maps
type: PropertyValue
value reference: Features

Funnel Analysis Stages Supported
type: PropertyValue
value reference: Analytics Depth

Recordings Per Month (Starter Plan)
type: PropertyValue
value reference: Features

Base Plan Monthly Price
type: PropertyValue
value reference: Pricing

Monthly Session Recordings (Basic)
type: PropertyValue
value reference: Core Features

Heatmap Type Variety
type: PropertyValue
value reference: Core Features

Free Plan Sessions/Month
type: PropertyValue
value reference: Pricing

Active Websites Using Platform
type: PropertyValue
value reference: Market Position

Session Replay Playback Speed
type: PropertyValue
value reference: Performance