Framer is a code-friendly design tool built for developers and designers who want interactive prototypes and animations, while Wix is a traditional website builder focused on non-technical users seeking quick e-commerce and business sites. Framer excels at motion design and developer workflows; Wix dominates in simplicity and built-in e-commerce features.
Framer vs Wix — Side-by-side comparison on A Versus B
Code-powered design tool for interactive prototypes and motion design
All-in-one SaaS website builder with integrated ecommerce, drag-and-drop editor, and managed hosting.
Primary Use Case. Coding Capability. E-commerce Features. Learning Curve. Animation & Motion Design. Hosting & Deployment. Target User Base
Choose Framer if you're a designer or developer building interactive prototypes, design systems, or animation-heavy products where code control and motion design matter. Choose Wix if you need a complete, launch-ready website or e-commerce store without coding, with professional templates and built-in business tools available immediately.
Framer: Basic (simple product pages) | Wix: Advanced with automated tax, shipping, inventory
Framer: Intermediate (good for marketing content) | Wix: N/A
Framer: Fast (Figma import, instant publish) | Wix: N/A
Framer: Gentle (design-first approach) | Wix: N/A
Framer: Limited collaboration features | Wix: N/A
Framer: Full CMS with collections | Wix: N/A
Framer: Native hosting included | Wix: N/A
Framer: Code export and CSS access | Wix: N/A
Framer: ~1,800 reviews (Capterra estimate) | Wix: N/A
Framer: Full relational CMS with cross-references | Wix: N/A
Framer: Scroll triggers, gestures, Squircle UI, advanced state | Wix: N/A
Framer: Vercel-powered with auto-scaling | Wix: N/A
Framer: No, requires third-party integration | Wix: N/A
Framer: Yes - relational collections with AI | Wix: N/A
Framer: Limited (on-page editing only) | Wix: N/A
Framer: 1.2-1.8s (optimized by default) | Wix: N/A
Framer: Yes - interactions, content generation, UX optimization | Wix: N/A
Framer: $54/month | Wix: $27/month (Business Basic)
Framer: Relational CMS with AI content features (2025-2026) | Wix: N/A
Framer: Yes, with product management and checkout | Wix: N/A
Framer: Real-time multiplayer, live cursors, shared workspaces | Wix: N/A
Framer: Unlimited with code-based logic and variants | Wix: N/A
Framer: Limited native extensibility; API available | Wix: N/A
Framer: Included; publish live sites with custom domains | Wix: N/A
Framer: Variants and tokens (growing capability) | Wix: N/A
Framer: Web-only (browser-based) | Wix: N/A
Framer: Basic variant support | Wix: N/A
Framer: 3-5 (via limited API) | Wix: N/A
Framer: 9/10 (full code access) | Wix: N/A
Framer: Yes, unlimited projects | Wix: Yes (included in all plans)
Total Monthly Cost (with Required Services)
Framer: Full timeline, gesture controls, 60fps native | Wix: Template effects, limited custom animations
Framer: Unlimited simultaneous users | Wix: N/A
Framer: No direct Adobe integration | Wix: N/A
Framer: Full code export, design tokens, component library generation | Wix: N/A
Framer: JavaScript/React fundamentals required | Wix: N/A
Framer: Basic component library, limited design token support | Wix: N/A
Framer: Auto-deploy, custom domains, serverless functions | Wix: N/A
Monthly Subscription Cost (Professional Plan)
Framer: $12/month (billed annually) | Wix: N/A
Framer: 5-10 simultaneous users | Wix: N/A
Framer: 90% (native React generation) | Wix: N/A
Framer: Advanced animations, gestures, scroll triggers, full prototypes | Wix: N/A
Monthly Subscription Cost (Individual Plan)
Framer: $12/month (Pro plan) or Free tier | Wix: N/A
Framer: Unlimited (infinite canvas) | Wix: N/A
Framer: Unlimited simultaneous editors | Wix: N/A
Framer: React, HTML, CSS, SVG, PNG, code snippets | Wix: N/A
Framer: Unlimited (code-based logic and conditions) | Wix: N/A
Framer: 150+ integrations and community extensions | Wix: N/A
Framer: React component export, live code editor, CSS-in-JS, Figma sync | Wix: N/A
Framer: N/A (no native e-commerce) | Wix: 2.9% + $0.30
Framer: Yes - included with all plans | Wix: N/A
Framer: Basic (meta, OG tags) | Wix: N/A
Framer: $12/month (Free limited) or $25/month (Pro) | Wix: N/A
Team Collaboration - Simultaneous Editors
Framer: Up to 5 team members (limited real-time) | Wix: N/A
Framer: Basic component library without token system | Wix: N/A
Framer: Full React component code with logic | Wix: N/A
Framer: 200+ integrations and components | Wix: N/A
Framer: Unlimited but degrades with complexity | Wix: N/A
Framer: Yes, with Framer branding | Wix: Yes, limited features
Framer: 0 (third-party only) | Wix: 12+ (Stripe, PayPal, Square, etc.)
Framer: Full React/JSX, npm packages, any library | Wix: Velo (JavaScript-only, proprietary API)
Framer: N/A | Wix: $29/month (Core plan)
Framer: N/A | Wix: Available with limitations
Framer: N/A | Wix: Built-in social media and SEO tools
Framer: N/A | Wix: Functional, highly customizable
Framer: N/A | Wix: $120-216 (all-in-one)
Framer: N/A | Wix: Wix Studio with AI tools
Framer: N/A | Wix: Fully managed (included)
Framer: N/A | Wix: Unlimited on most plans
Framer: N/A | Wix: Advanced (Aria, greater variety)
Framer: N/A | Wix: Beginner (Visual drag-drop)
Framer: N/A | Wix: Basic; supports 100s of pages effectively
Framer: N/A | Wix: Limited custom code in specific areas only
Framer: N/A | Wix: Basic AI copywriting and simple design suggestions
Framer: N/A | Wix: Integrated with reliable uptime; basic SEO controls
Framer: N/A | Wix: $39/month (advanced e-commerce)
Framer: N/A | Wix: High freedom with drag-and-drop
Framer: N/A | Wix: Basic (Advanced at $39+)
Framer: N/A | Wix: Very intuitive, drag-and-drop
Framer: N/A | Wix: Micro to small business
Framer: N/A | Wix: Moderate; requires learning curve
Framer: N/A | Wix: Advanced SEO, analytics, and integrations
Framer: N/A | Wix: Advanced: SKU tracking, stock alerts, variants
Framer: N/A | Wix: AI Writer, design suggestions, image optimization
Framer: N/A | Wix: Included with e-commerce plans
Framer: N/A | Wix: $16/month (annual billing)
Framer: N/A | Wix: Yes (Stripe, PayPal, Square integrated)
Framer: N/A | Wix: Full-featured mobile editor
Framer: N/A | Wix: Difficult to export, vendor lock-in
Framer: N/A | Wix: $324 (plans) + $2,900 (fees)
Framer: N/A | Wix: 250+ app market integrations
Framer: N/A | Wix: Limited (plans $27+/month)
Framer: N/A | Wix: 30 minutes (average first store)
Framer: N/A | Wix: 2.5-3% of all websites
Framer: N/A | Wix: Beginner (no coding needed)
Framer: N/A | Wix: Limited/difficult to export
Framer: N/A | Wix: Basic (limited control)
Framer: N/A | Wix: 2.7% + $0.30 per transaction
Framer: N/A | Wix: Limited REST API only
Framer: N/A | Wix: Limited to Facebook & Instagram
Framer: N/A | Wix: Included in all plans
Framer: N/A | Wix: Unlimited on Premium+ plans
Framer: N/A | Wix: Variable quality, requires curation
Framer: N/A | Wix: ~1,500 apps in App Market
Framer: N/A | Wix: Extra cost ($8.80/month for SEO Wiz)
Framer: N/A | Wix: AI-powered SEO assistant with recommendations
Framer: N/A | Wix: Full-page element positioning (complete freedom)
Framer: N/A | Wix: 70+ payment providers
Framer: N/A | Wix: $27-42 (for ecommerce features)
Framer: N/A | Wix: 1.5% + $0.15 (Wix Payments) or 2.9% + $0.30 (third-party)
Framer: N/A | Wix: 20+ (Wix Payments, PayPal, Square, Apple Pay)
Framer: N/A | Wix: 80+ built-in templates
Framer: N/A | Wix: 1 (None: fully visual interface)
Framer: N/A | Wix: Yes (no limit across all plans)
Framer vs Wix — Structured Comparison Data
Machine-readable comparison dataset for Framer vs Wix. Contains 217 attribute comparisons, 5 FAQ pairs.
Framer vs Wix — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Framer vs Wix.
Can I build an e-commerce store with Framer?
Framer supports product pages and basic listings but lacks native shopping cart, checkout, and payment processing. You'd need to integrate third-party services like Shopify or Stripe separately. Wix has all e-commerce features built-in, making it the better choice for online stores.
Do I need coding experience to use Framer?
While Framer's visual editor works for designers without coding, its power comes from React/JSX integration. For advanced animations, components, and custom functionality, coding knowledge (HTML/CSS/JavaScript) is highly beneficial. Wix requires no coding at all.
Can I export my Wix site to another platform?
No—Wix is a closed platform and does not allow site exports or migrations. Once you build on Wix, you're locked into their ecosystem. Framer sites can theoretically be exported as code, providing more portability for developers.
Wix has more mature SEO tools (built-in meta tags, XML sitemaps, structured data) and better mobile optimization out-of-the-box. Framer's performance (1.8s vs 3.2s load time) is faster, but Wix's SEO suite is more comprehensive. For SEO-critical sites, Wix has the edge.
Yes—Framer is designed for agencies and freelancers. You can build client sites, share interactive prototypes, and hand off code. However, for client sites needing e-commerce, Wix is faster to deploy with fewer technical requirements.
Primary Use Case: Framer has Interactive prototypes, animations, design systems, while Wix has Complete websites, e-commerce stores, business sites.
Coding Capability: Framer has Full React/JSX support with custom code, while Wix has Limited Velo API, proprietary code environment.
E-commerce Features: Framer has Basic product pages, no native checkout, while Wix has Full shopping cart, payments, inventory management, shipping.
Learning Curve: Framer has Steep—requires design/coding knowledge, while Wix has Gentle—drag-and-drop, no coding required.
Animation & Motion Design: Framer has Native timeline, gesture controls, 60fps animations, while Wix has Limited animations, template-based effects.
Hosting & Deployment: Framer has Framer-hosted only, automatic deployment, while Wix has Wix-hosted only, automatic SSL/CDN included.
Target User Base: Framer has Designers, developers, startups, design studios, while Wix has Small business owners, freelancers, non-technical creators.