Framer vs Unbounce
type: Article
description: Framer is a design-focused web builder best for creating interactive, visually sophisticated sites with advanced animations, while Unbounce specializes in high-converting landing pages with built-in A/B testing and marketing automation integrations.
language: en-US
date published: 2026-07-08T13:27:00.534Z
date created: 2026-07-08T13:27:00.534Z
date modified: 2026-07-08T13:27:00.608Z
content reference time: 2026-07-08T13:27:00.608Z
author: A Versus B
publisher: A Versus B
about: Framer
about: Unbounce
abstract: Framer is a design-focused web builder best for creating interactive, visually sophisticated sites with advanced animations, while Unbounce specializes in high-converting landing pages with built-in A/B testing and marketing automation integrations.
text: Primary Use Case. Animation Capabilities. A/B Testing Features. Learning Curve. Starting Price (Monthly). CRM/Email Integration. Code Export
conclusion text: Choose Framer if you're a designer or developer building interactive portfolios, SaaS landing pages, or creative sites requiring advanced animations and customization. Choose Unbounce if you're a marketer focused on lead generation and conversion optimization who needs A/B testing, email marketing integrations, and pre-built conversion templates without technical complexity.
additional property: Basic CMS Pricing
  type: PropertyValue
  value: Framer: $15/month | Unbounce: N/A
additional property: Entry-Level Plan Cost
  type: PropertyValue
  value: Framer: $5/month | Unbounce: N/A
additional property: Business Plan Cost
  type: PropertyValue
  value: Framer: $30/month | Unbounce: N/A
additional property: E-commerce Capabilities
  type: PropertyValue
  value: Framer: Basic (simple product pages) | Unbounce: N/A
additional property: CMS Complexity Level
  type: PropertyValue
  value: Framer: Intermediate (good for marketing content) | Unbounce: N/A
additional property: Design-to-Production Speed
  type: PropertyValue
  value: Framer: Fast (Figma import, instant publish) | Unbounce: N/A
additional property: Ease of Learning
  type: PropertyValue
  value: Framer: Gentle (design-first approach) | Unbounce: N/A
additional property: A/B Testing & Optimization
  type: PropertyValue
  value: Framer: Basic/Limited | Unbounce: N/A
additional property: Pro Plan Monthly Cost
  type: PropertyValue
  value: Framer: $30 | Unbounce: N/A
additional property: CMS Capabilities
  type: PropertyValue
  value: Framer: Full CMS with collections | Unbounce: N/A
additional property: Design System Tools
  type: PropertyValue
  value: Framer: Basic components | Unbounce: N/A
additional property: Live Website Publishing
  type: PropertyValue
  value: Framer: Native hosting included | Unbounce: N/A
additional property: Developer Handoff Tools
  type: PropertyValue
  value: Framer: Code export and CSS access | Unbounce: N/A
additional property: Suitable Team Size
  type: PropertyValue
  value: Framer: 1-20 (optimal) | Unbounce: N/A
additional property: E-commerce Plan Price
  type: PropertyValue
  value: Framer: Not available | Unbounce: N/A
additional property: Setup Time for First Site
  type: PropertyValue
  value: Framer: 8-10 hours | Unbounce: N/A
additional property: User Reviews Count
  type: PropertyValue
  value: Framer: ~1,800 reviews (Capterra estimate) | Unbounce: N/A
additional property: CMS Relational Capabilities
  type: PropertyValue
  value: Framer: Full relational CMS with cross-references | Unbounce: N/A
additional property: Animation & Interaction Features
  type: PropertyValue
  value: Framer: Scroll triggers, gestures, Squircle UI, advanced state | Unbounce: N/A
additional property: Hosting & Infrastructure
  type: PropertyValue
  value: Framer: Vercel-powered with auto-scaling | Unbounce: N/A
additional property: Built-In E-Commerce Store
  type: PropertyValue
  value: Framer: No, requires third-party integration | Unbounce: N/A
additional property: Monthly Cost (Entry Level)
  type: PropertyValue
  value: Framer: $12 | Unbounce: N/A
additional property: Time to Live Website
  type: PropertyValue
  value: Framer: 4-24 hours | Unbounce: N/A
additional property: Global Market Share (CMS)
  type: PropertyValue
  value: Framer: <1% | Unbounce: N/A
additional property: Native CMS Included
  type: PropertyValue
  value: Framer: Yes - relational collections with AI | Unbounce: N/A
additional property: Real-Time Collaboration (2026)
  type: PropertyValue
  value: Framer: Limited (on-page editing only) | Unbounce: N/A
additional property: Page Load Speed (Average)
  type: PropertyValue
  value: Framer: 1.2-1.8s (optimized by default) | Unbounce: N/A
additional property: AI-Powered Features (Native)
  type: PropertyValue
  value: Framer: Yes - interactions, content generation, UX optimization | Unbounce: N/A
additional property: Monthly Starter Price
  type: PropertyValue
  value: Framer: $19/month | Unbounce: N/A
additional property: Professional Plan Price
  type: PropertyValue
  value: Framer: $54/month | Unbounce: N/A
additional property: Average Setup Time
  type: PropertyValue
  value: Framer: 14-28 days | Unbounce: N/A
additional property: User Reviews (Capterra/G2)
  type: PropertyValue
  value: Framer: 4.7/5 stars | Unbounce: N/A
additional property: Built-in CMS Capabilities
  type: PropertyValue
  value: Framer: Relational CMS with AI content features (2025-2026) | Unbounce: N/A
additional property: E-Commerce Ready
  type: PropertyValue
  value: Framer: Yes, with product management and checkout | Unbounce: N/A
additional property: Free Trial Duration
  type: PropertyValue
  value: Framer: 14 days | Unbounce: N/A
additional property: Team Collaboration Features
  type: PropertyValue
  value: Framer: Real-time multiplayer, live cursors, shared workspaces | Unbounce: N/A
additional property: Prototyping Interaction Types
  type: PropertyValue
  value: Framer: Unlimited with code-based logic and variants | Unbounce: N/A
additional property: Plugin Ecosystem
  type: PropertyValue
  value: Framer: Limited native extensibility; API available | Unbounce: N/A
additional property: Built-in Web Hosting
  type: PropertyValue
  value: Framer: Included; publish live sites with custom domains | Unbounce: N/A
additional property: React Component Export
  type: PropertyValue
  value: Framer: Yes, native export | Unbounce: N/A
additional property: Design System Maturity
  type: PropertyValue
  value: Framer: Variants and tokens (growing capability) | Unbounce: N/A
additional property: Cross-Platform Availability
  type: PropertyValue
  value: Framer: Web-only (browser-based) | Unbounce: N/A
additional property: Starting Monthly Price
  type: PropertyValue
  value: Framer: $5 | Unbounce: $99
  value reference: Framer
additional property: A/B Testing Quality
  type: PropertyValue
  value: Framer: Basic variant support | Unbounce: Statistical significance, multivariate testing
additional property: Native CRM Integrations
  type: PropertyValue
  value: Framer: 3-5 (via limited API) | Unbounce: 50+ (direct integrations)
  value reference: Unbounce
additional property: Built-in Heatmap Analytics
  type: PropertyValue
  value: Framer: Not included | Unbounce: Included in all paid plans
additional property: Design Customization Depth
  type: PropertyValue
  value: Framer: 9/10 (full code access) | Unbounce: 4/10 (template-based)
  value reference: Framer
additional property: Typical Setup Time for Landing Page
  type: PropertyValue
  value: Framer: 4-8 (design-heavy) | Unbounce: 0.5-1 (template-based)
  value reference: Unbounce
additional property: Hosting Included
  type: PropertyValue
  value: Framer: Yes, unlimited projects | Unbounce: Yes, per landing page
interactivity type: active
significant link: https://www.aversusb.net/entity/framer
significant link: https://www.aversusb.net/alternatives/framer
significant link: https://www.aversusb.net/entity/unbounce
significant link: https://www.aversusb.net/alternatives/unbounce
significant link: https://www.aversusb.net/api/answer/framer-vs-unbounce)
significant link: https://www.aversusb.net/api/v1/schema/framer-vs-unbounce)
related link: https://www.aversusb.net/compare/framer-vs-unbounce
related link: https://www.aversusb.net/compare/framer-vs-webflow
related link: https://www.aversusb.net/compare/figma-vs-framer
related link: https://www.aversusb.net/compare/framer-vs-wordpress
related link: https://www.aversusb.net/compare/framer-vs-squarespace
related link: https://www.aversusb.net/compare/framer-vs-wix
related link: https://www.aversusb.net/compare/sketch-vs-framer
related link: https://www.aversusb.net/compare/adobe-xd-vs-framer
teaches: How to choose between Framer and Unbounce
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Framer vs Unbounce — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Framer
type: SoftwareApplication
language: en-US
description: React-based web design and prototyping platform with code editing capabilities
image: ImageObject
  caption: Framer
subject of: Framer vs Unbounce
image: ImageObject
  caption: Framer

Unbounce
type: SoftwareApplication
language: en-US
description: Marketing-focused landing page builder with A/B testing and conversion optimization.
subject of: Framer vs Unbounce

Framer vs Unbounce — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Framer vs Unbounce. Contains 109 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Basic CMS Pricing
  type: PropertyValue
  value reference: Pricing
variable measured: Entry-Level Plan Cost
  type: PropertyValue
  value reference: Pricing
variable measured: Business Plan Cost
  type: PropertyValue
  value reference: Pricing
variable measured: E-commerce Capabilities
  type: PropertyValue
  value reference: Features
variable measured: CMS Complexity Level
  type: PropertyValue
  value reference: Features
variable measured: Design-to-Production Speed
  type: PropertyValue
  value reference: Performance
variable measured: Ease of Learning
  type: PropertyValue
  value reference: Usability
variable measured: A/B Testing & Optimization
  type: PropertyValue
  value reference: Features
variable measured: Pro Plan Monthly Cost
  type: PropertyValue
  value reference: Pricing
variable measured: CMS Capabilities
  type: PropertyValue
  value reference: Content Management
variable measured: Design System Tools
  type: PropertyValue
  value reference: Features
variable measured: Live Website Publishing
  type: PropertyValue
  value reference: Features
variable measured: Developer Handoff Tools
  type: PropertyValue
  value reference: Features
variable measured: Suitable Team Size
  type: PropertyValue
  value reference: Scalability
variable measured: E-commerce Plan Price
  type: PropertyValue
  value reference: Pricing
variable measured: Setup Time for First Site
  type: PropertyValue
  value reference: Ease of Use
variable measured: User Reviews Count
  type: PropertyValue
  value reference: Social Proof
variable measured: CMS Relational Capabilities
  type: PropertyValue
  value reference: Content Management
variable measured: Animation & Interaction Features
  type: PropertyValue
  value reference: Design Capabilities
variable measured: Hosting & Infrastructure
  type: PropertyValue
  value reference: Operations
variable measured: Built-In E-Commerce Store
  type: PropertyValue
  value reference: Features
variable measured: Monthly Cost (Entry Level)
  type: PropertyValue
  value reference: Pricing
variable measured: Time to Live Website
  type: PropertyValue
  value reference: Speed
variable measured: Global Market Share (CMS)
  type: PropertyValue
  value reference: Adoption
variable measured: Native CMS Included
  type: PropertyValue
  value reference: Features
variable measured: Real-Time Collaboration (2026)
  type: PropertyValue
  value reference: Features
variable measured: Page Load Speed (Average)
  type: PropertyValue
  value reference: Performance
variable measured: AI-Powered Features (Native)
  type: PropertyValue
  value reference: AI Capabilities
variable measured: Monthly Starter Price
  type: PropertyValue
  value reference: Pricing
variable measured: Professional Plan Price
  type: PropertyValue
  value reference: Pricing
variable measured: Average Setup Time
  type: PropertyValue
  value reference: Onboarding
variable measured: User Reviews (Capterra/G2)
  type: PropertyValue
  value reference: User Satisfaction
variable measured: Built-in CMS Capabilities
  type: PropertyValue
  value reference: Features
variable measured: E-Commerce Ready
  type: PropertyValue
  value reference: Features
variable measured: Free Trial Duration
  type: PropertyValue
  value reference: Onboarding
variable measured: Team Collaboration Features
  type: PropertyValue
  value reference: Collaboration
variable measured: Prototyping Interaction Types
  type: PropertyValue
  value reference: Advanced Features
variable measured: Plugin Ecosystem
  type: PropertyValue
  value reference: Extensibility
variable measured: Built-in Web Hosting
  type: PropertyValue
  value reference: Publishing
variable measured: React Component Export
  type: PropertyValue
  value reference: Developer Features
variable measured: Design System Maturity
  type: PropertyValue
  value reference: Features
variable measured: Cross-Platform Availability
  type: PropertyValue
  value reference: Compatibility
variable measured: Starting Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: A/B Testing Quality
  type: PropertyValue
  value reference: Marketing Tools
variable measured: Native CRM Integrations
  type: PropertyValue
  value reference: Integrations
variable measured: Built-in Heatmap Analytics
  type: PropertyValue
  value reference: Analytics
variable measured: Design Customization Depth
  type: PropertyValue
  value reference: Design
variable measured: Typical Setup Time for Landing Page
  type: PropertyValue
  value reference: Ease of Use
variable measured: Hosting Included
  type: PropertyValue
  value reference: Infrastructure
variable measured: Monthly Subscription Cost (Standalone)
  type: PropertyValue
  value reference: Pricing
variable measured: Total Monthly Cost (with Required Services)
  type: PropertyValue
  value reference: Pricing
variable measured: Real-time Collaborative Editors Limit
  type: PropertyValue
  value reference: Collaboration
variable measured: Adobe Ecosystem Integration
  type: PropertyValue
  value reference: Integration
variable measured: Code Export / Developer Handoff
  type: PropertyValue
  value reference: Developer Features
variable measured: Minimum Coding Knowledge Required
  type: PropertyValue
  value reference: Accessibility
variable measured: Design System/Component Management
  type: PropertyValue
  value reference: Design Tools
variable measured: Professional Designer Adoption Rate
  type: PropertyValue
  value reference: Market Adoption
variable measured: Hosting & Deployment Features
  type: PropertyValue
  value reference: Deployment
variable measured: Plugin/Integration Ecosystem
  type: PropertyValue
  value reference: Extensibility
variable measured: Monthly Subscription Cost (Professional Plan)
  type: PropertyValue
  value reference: Pricing
variable measured: Real-Time Collaborative Editors
variable measured: Code Export Accuracy
variable measured: Animation & Interaction Capabilities
variable measured: Monthly Subscription Cost (Individual Plan)
variable measured: Design Artboard Maximum Size
variable measured: Real-Time Collaboration Users
variable measured: Export Formats Supported
variable measured: Prototype Interaction Types
variable measured: Cloud Storage (Free Plan)
is based on: https://www.aversusb.net/compare/framer-vs-unbounce)

Framer vs Unbounce — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Framer vs Unbounce.
has defined term: Pricing
has defined term: Features
has defined term: Performance
has defined term: Usability
has defined term: Content Management
has defined term: Scalability
has defined term: Ease of Use
has defined term: Social Proof
has defined term: Design Capabilities
has defined term: Operations
has defined term: Speed
has defined term: Adoption
has defined term: AI Capabilities
has defined term: Onboarding
has defined term: User Satisfaction
has defined term: Collaboration
has defined term: Advanced Features
has defined term: Extensibility
has defined term: Publishing
has defined term: Developer Features
has defined term: Compatibility
has defined term: Marketing Tools
has defined term: Integrations
has defined term: Analytics
has defined term: Design
has defined term: Infrastructure
has defined term: Integration
has defined term: Accessibility
has defined term: Design Tools
has defined term: Market Adoption
has defined term: Deployment
has defined term: Development
has defined term: Prototyping
has defined term: Storage
has defined term: Ecosystem
has defined term: Developer Experience
has defined term: Design Features
has defined term: E-commerce
has defined term: SEO
has defined term: Capability
has defined term: Customization
has defined term: Marketing Features
has defined term: Content Library
has defined term: Team Features
has defined term: Hosting

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Content Management
type: DefinedTerm
term code: content-management
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Social Proof
type: DefinedTerm
term code: social-proof
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Design Capabilities
type: DefinedTerm
term code: design-capabilities
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Operations
type: DefinedTerm
term code: operations
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Speed
type: DefinedTerm
term code: speed
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Adoption
type: DefinedTerm
term code: adoption
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

AI Capabilities
type: DefinedTerm
term code: ai-capabilities
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Onboarding
type: DefinedTerm
term code: onboarding
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

User Satisfaction
type: DefinedTerm
term code: user-satisfaction
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Collaboration
type: DefinedTerm
term code: collaboration
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Advanced Features
type: DefinedTerm
term code: advanced-features
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Extensibility
type: DefinedTerm
term code: extensibility
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Publishing
type: DefinedTerm
term code: publishing
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Developer Features
type: DefinedTerm
term code: developer-features
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Compatibility
type: DefinedTerm
term code: compatibility
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Marketing Tools
type: DefinedTerm
term code: marketing-tools
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Analytics
type: DefinedTerm
term code: analytics
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Design
type: DefinedTerm
term code: design
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Infrastructure
type: DefinedTerm
term code: infrastructure
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Accessibility
type: DefinedTerm
term code: accessibility
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Design Tools
type: DefinedTerm
term code: design-tools
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Market Adoption
type: DefinedTerm
term code: market-adoption
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Development
type: DefinedTerm
term code: development
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Prototyping
type: DefinedTerm
term code: prototyping
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Storage
type: DefinedTerm
term code: storage
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Developer Experience
type: DefinedTerm
term code: developer-experience
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Design Features
type: DefinedTerm
term code: design-features
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

E-commerce
type: DefinedTerm
term code: e-commerce
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

SEO
type: DefinedTerm
term code: seo
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Capability
type: DefinedTerm
term code: capability
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Customization
type: DefinedTerm
term code: customization
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Marketing Features
type: DefinedTerm
term code: marketing-features
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Content Library
type: DefinedTerm
term code: content-library
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Team Features
type: DefinedTerm
term code: team-features
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

Hosting
type: DefinedTerm
term code: hosting
in defined term set: Framer vs Unbounce — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-08T13:27:00.608Z
author: A Versus B
publisher: A Versus B
is part of: framer-vs-unbounce)
main entity: Can I export my Framer site to my own domain?
  type: Question
  accepted answer: Answer
    text: Yes, Framer allows you to connect custom domains starting at the free plan. You can also export your site as full HTML/CSS/React code and host it anywhere, giving you complete ownership and flexibility.
    language: en-US
main entity: Does Unbounce allow A/B testing without extra fees?
  type: Question
  accepted answer: Answer
    text: Yes, A/B testing is included in all paid Unbounce plans starting at $29/month. It includes automatic statistical significance calculations, unlike Framer which requires manual setup or third-party tools.
    language: en-US
main entity: Which tool is better for e-commerce product landing pages?
  type: Question
  accepted answer: Answer
    text: Unbounce is purpose-built for conversion-focused landing pages with pre-built e-commerce templates and native integration with Shopify, payment processors, and email marketing platforms. Framer is better if you want custom interactive product showcases.
    language: en-US
main entity: Can I use Framer to build a multi-page website?
  type: Question
  accepted answer: Answer
    text: Yes, Framer supports multi-page sites with proper navigation, SEO features, and dynamic content. However, for blog-heavy or content-driven sites, it's better suited to portfolio-style projects than traditional websites.
    language: en-US
main entity: What's the main reason marketers choose Unbounce over Framer?
  type: Question
  accepted answer: Answer
    text: Unbounce's native A/B testing, conversion tracking, and 100+ marketing integrations make it purpose-built for lead generation campaigns. Framer requires additional tools and setup for marketing analytics that Unbounce provides out-of-the-box.
    language: en-US

How to Choose Between Framer and Unbounce
type: HowTo
description: Framer is a design-focused web builder best for creating interactive, visually sophisticated sites with advanced animations, while Unbounce specializes in high-converting landing pages with built-in A/B testing and marketing automation integrations.
language: en-US
total time: PT3M
step: Consider: Primary Use Case
step: Consider: Animation Capabilities
step: Consider: A/B Testing Features
step: Consider: Learning Curve
step: Consider: Starting Price (Monthly)
step: Consider: CRM/Email Integration
step: Consider: Code Export
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose Framer if you're a designer or developer building interactive portfolios, SaaS landing pages, or creative sites requiring advanced animations and customization. Choose Unbounce if you're a marketer focused on lead generation and conversion optimization who needs A/B testing, email marketing integrations, and pre-built conversion templates without technical complexity.

Consider: Primary Use Case
type: HowToStep
position: 1
text: Primary Use Case: Framer has Interactive web design & portfolios, while Unbounce has High-converting landing pages.

Consider: Animation Capabilities
type: HowToStep
position: 2
text: Animation Capabilities: Framer has Advanced built-in animations & interactions, while Unbounce has Basic animations only.

Consider: A/B Testing Features
type: HowToStep
position: 3
text: A/B Testing Features: Framer has Limited split testing, while Unbounce has Native A/B testing with statistical significance.

Consider: Learning Curve
type: HowToStep
position: 4
text: Learning Curve: Framer has Steep (requires design thinking), while Unbounce has Gentle (drag-and-drop focused).

Consider: Starting Price (Monthly)
type: HowToStep
position: 5
text: Starting Price (Monthly): Framer has $12 (yearly billed), while Unbounce has $29 (monthly billed).

Consider: CRM/Email Integration
type: HowToStep
position: 6
text: CRM/Email Integration: Framer has Limited integrations (Zapier required), while Unbounce has Native integrations with 100+ marketing tools.

Consider: Code Export
type: HowToStep
position: 7
text: Code Export: Framer has Full HTML/CSS/React export available, while Unbounce has No code export option.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Framer vs Unbounce
review body: Framer is a design-focused web builder best for creating interactive, visually sophisticated sites with advanced animations, while Unbounce specializes in high-converting landing pages with built-in A/B testing and marketing automation integrations.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Framer vs Unbounce

Monthly Subscription Cost (Standalone)
type: PropertyValue
value: Framer: $12/month | Unbounce: N/A

Total Monthly Cost (with Required Services)
type: PropertyValue
value: Framer: $12/month | Unbounce: N/A

Real-time Collaborative Editors Limit
type: PropertyValue
value: Framer: Unlimited simultaneous users | Unbounce: N/A

Adobe Ecosystem Integration
type: PropertyValue
value: Framer: No direct Adobe integration | Unbounce: N/A

Code Export / Developer Handoff
type: PropertyValue
value: Framer: Full code export, design tokens, component library generation | Unbounce: N/A

Minimum Coding Knowledge Required
type: PropertyValue
value: Framer: JavaScript/React fundamentals required | Unbounce: N/A

Design System/Component Management
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value: Framer: Basic component library, limited design token support | Unbounce: N/A

Professional Designer Adoption Rate
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value: Framer: 12% of design teams | Unbounce: N/A

Hosting & Deployment Features
type: PropertyValue
value: Framer: Auto-deploy, custom domains, serverless functions | Unbounce: N/A

Plugin/Integration Ecosystem
type: PropertyValue
value: Framer: 150+ integrations | Unbounce: N/A

Monthly Subscription Cost (Professional Plan)
type: PropertyValue
value: Framer: $12/month (billed annually) | Unbounce: N/A

Real-Time Collaborative Editors
type: PropertyValue
value: Framer: 5-10 simultaneous users | Unbounce: N/A

Code Export Accuracy
type: PropertyValue
value: Framer: 90% (native React generation) | Unbounce: N/A

Animation & Interaction Capabilities
type: PropertyValue
value: Framer: Advanced animations, gestures, scroll triggers, full prototypes | Unbounce: N/A

Monthly Subscription Cost (Individual Plan)
type: PropertyValue
value: Framer: $12/month (Pro plan) or Free tier | Unbounce: N/A

Design Artboard Maximum Size
type: PropertyValue
value: Framer: Unlimited (infinite canvas) | Unbounce: N/A

Real-Time Collaboration Users
type: PropertyValue
value: Framer: Unlimited simultaneous editors | Unbounce: N/A

Export Formats Supported
type: PropertyValue
value: Framer: React, HTML, CSS, SVG, PNG, code snippets | Unbounce: N/A

Prototype Interaction Types
type: PropertyValue
value: Framer: Unlimited (code-based logic and conditions) | Unbounce: N/A

Cloud Storage (Free Plan)
type: PropertyValue
value: Framer: Unlimited projects | Unbounce: N/A

Available Plugins/Integrations
type: PropertyValue
value: Framer: 150+ integrations and community extensions | Unbounce: N/A

Developer Handoff Features
type: PropertyValue
value: Framer: React component export, live code editor, CSS-in-JS, Figma sync | Unbounce: N/A

CMS Item Collection Limit
type: PropertyValue
value: Framer: 2,000 items | Unbounce: N/A

Animation Capability Rating
type: PropertyValue
value: Framer: 9.2/10 | Unbounce: N/A

E-commerce Transaction Fees
type: PropertyValue
value: Framer: 0% (via Stripe: 2.9% + $0.30) | Unbounce: N/A

Built-in Hosting
type: PropertyValue
value: Framer: Yes - included with all plans | Unbounce: N/A

SEO Management Tools
type: PropertyValue
value: Framer: Basic (meta, OG tags) | Unbounce: N/A

Monthly Subscription Cost (Individual)
type: PropertyValue
value: Framer: $12/month (Free limited) or $25/month (Pro) | Unbounce: N/A

Team Collaboration - Simultaneous Editors
type: PropertyValue
value: Framer: Up to 5 team members (limited real-time) | Unbounce: N/A

Design System Components
type: PropertyValue
value: Framer: Basic component library without token system | Unbounce: N/A

Code Export Capabilities
type: PropertyValue
value: Framer: Full React component code with logic | Unbounce: N/A

Plugin Ecosystem Size
type: PropertyValue
value: Framer: 200+ integrations and components | Unbounce: N/A

Maximum File Size
type: PropertyValue
value: Framer: Unlimited but degrades with complexity | Unbounce: N/A

Monthly Pricing (Starting)
type: PropertyValue
value: Framer: $12/month | Unbounce: N/A

Free Tier Availability
type: PropertyValue
value: Framer: Yes, with Framer branding | Unbounce: Limited free plan (max 1 landing page)

Page Load Speed (Avg)
type: PropertyValue
value: Framer: 1.8s | Unbounce: N/A

Built-in Payment Gateways
type: PropertyValue
value: Framer: 0 (third-party only) | Unbounce: N/A

Custom Code Support
type: PropertyValue
value: Framer: Full React/JSX, npm packages, any library | Unbounce: N/A

Starting Price (Monthly)
type: PropertyValue
value: Framer: Free | Unbounce: N/A

E-commerce Payment Gateways
type: PropertyValue
value: Framer: 0 native (requires third-party) | Unbounce: N/A

Pre-designed Templates
type: PropertyValue
value: Framer: 30+ | Unbounce: N/A

Code Access Level
type: PropertyValue
value: Framer: Full React component access and custom code | Unbounce: N/A

Average Page Load Time
type: PropertyValue
value: Framer: 1.8 | Unbounce: N/A

Free Tier Available
type: PropertyValue
value: Framer: Yes (full feature access) | Unbounce: N/A

Built-in Hosting & CDN
type: PropertyValue
value: Framer: Yes (Vercel edge infrastructure) | Unbounce: N/A

Animation Capabilities
type: PropertyValue
value: Framer: Advanced (scroll, gesture, interaction animations) | Unbounce: N/A

Starting Price (Annual Billed)
type: PropertyValue
value: Framer: $12/year | Unbounce: $348/year (at $29/mo)
value reference: Framer

Free Plan Limitations
type: PropertyValue
value: Framer: Framer branding on subdomain only | Unbounce: No free plan available

Native A/B Testing
type: PropertyValue
value: Framer: No (requires workarounds) | Unbounce: Yes, with statistical significance

Marketing Integrations
type: PropertyValue
value: Framer: 20+ via Zapier | Unbounce: 100+ native integrations
value reference: Unbounce

Code Export Capability
type: PropertyValue
value: Framer: Full HTML/CSS/React export | Unbounce: No export available

Animation Timeline Controls
type: PropertyValue
value: Framer: Advanced frame-by-frame animations | Unbounce: Basic hover and scroll effects

Pre-built Templates
type: PropertyValue
value: Framer: 50+ templates | Unbounce: 150+ conversion-optimized templates
value reference: Unbounce

Team Collaboration
type: PropertyValue
value: Framer: Real-time collaboration on free plan | Unbounce: Team collaboration on paid plans

Mid-Tier Monthly Price
type: PropertyValue
value: Framer: $20 | Unbounce: N/A

Code Editor Access
type: PropertyValue
value: Framer: Full React/JavaScript/CSS access | Unbounce: N/A

Ease of Use for Non-Developers
type: PropertyValue
value: Framer: 5/10 | Unbounce: N/A

Template Library Size
type: PropertyValue
value: Framer: 100+ | Unbounce: N/A

Built-in Hosting Included
type: PropertyValue
value: Framer: Yes, on Framer's servers | Unbounce: N/A

Native Payment Gateway
type: PropertyValue
value: Framer: No (requires Stripe integration) | Unbounce: N/A

SpeakableSpecification
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Framer — Wikipedia
type: CreativeWork

Unbounce — Wikipedia
type: CreativeWork

Compare Framer vs Unbounce
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additional type: CompareAction
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object: Framer
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Real-Time Collaborative Editors
type: PropertyValue
value reference: Collaboration

Code Export Accuracy
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value reference: Development

Animation & Interaction Capabilities
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value reference: Prototyping

Monthly Subscription Cost (Individual Plan)
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value reference: Pricing

Design Artboard Maximum Size
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value reference: Design Capabilities

Real-Time Collaboration Users
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value reference: Collaboration

Export Formats Supported
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value reference: Design Capabilities

Prototype Interaction Types
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Cloud Storage (Free Plan)
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Available Plugins/Integrations
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value reference: Ecosystem

Developer Handoff Features
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value reference: Developer Experience

CMS Item Collection Limit
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Animation Capability Rating
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E-commerce Transaction Fees
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Built-in Hosting
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value reference: Deployment

SEO Management Tools
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value reference: SEO

Monthly Subscription Cost (Individual)
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value reference: Pricing

Team Collaboration - Simultaneous Editors
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value reference: Collaboration

Design System Components
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Code Export Capabilities
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Plugin Ecosystem Size
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Maximum File Size
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Monthly Pricing (Starting)
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Free Tier Availability
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Page Load Speed (Avg)
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value reference: Performance

Built-in Payment Gateways
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value reference: E-commerce

Custom Code Support
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value reference: Developer Features

Starting Price (Monthly)
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value reference: Pricing

E-commerce Payment Gateways
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value reference: Features

Pre-designed Templates
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value reference: Design

Code Access Level
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value reference: Customization

Average Page Load Time
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value reference: Performance

Free Tier Available
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value reference: Pricing

Built-in Hosting & CDN
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value reference: Infrastructure

Animation Capabilities
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value reference: Features

Starting Price (Annual Billed)
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value reference: Pricing

Free Plan Limitations
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value reference: Pricing

Native A/B Testing
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Marketing Integrations
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value reference: Ecosystem

Code Export Capability
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value reference: Customization

Animation Timeline Controls
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value reference: Design Features

Pre-built Templates
type: PropertyValue
value reference: Content Library

Team Collaboration
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value reference: Team Features

Mid-Tier Monthly Price
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value reference: Pricing

Code Editor Access
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value reference: Development

Ease of Use for Non-Developers
type: PropertyValue
value reference: Usability

Template Library Size
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value reference: Design

Built-in Hosting Included
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value reference: Hosting

Native Payment Gateway
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value reference: E-commerce