Framer is a design-focused web builder best for creating interactive, visually sophisticated sites with advanced animations, while Unbounce specializes in high-converting landing pages with built-in A/B testing and marketing automation integrations.
Framer vs Unbounce — Side-by-side comparison on A Versus B
React-based web design and prototyping platform with code editing capabilities
Marketing-focused landing page builder with A/B testing and conversion optimization.
Primary Use Case. Animation Capabilities. A/B Testing Features. Learning Curve. Starting Price (Monthly). CRM/Email Integration. Code Export
Choose Framer if you're a designer or developer building interactive portfolios, SaaS landing pages, or creative sites requiring advanced animations and customization. Choose Unbounce if you're a marketer focused on lead generation and conversion optimization who needs A/B testing, email marketing integrations, and pre-built conversion templates without technical complexity.
Framer: Basic (simple product pages) | Unbounce: N/A
Framer: Intermediate (good for marketing content) | Unbounce: N/A
Framer: Fast (Figma import, instant publish) | Unbounce: N/A
Framer: Gentle (design-first approach) | Unbounce: N/A
Framer: Full CMS with collections | Unbounce: N/A
Framer: Basic components | Unbounce: N/A
Framer: Native hosting included | Unbounce: N/A
Framer: Code export and CSS access | Unbounce: N/A
Framer: ~1,800 reviews (Capterra estimate) | Unbounce: N/A
Framer: Full relational CMS with cross-references | Unbounce: N/A
Framer: Scroll triggers, gestures, Squircle UI, advanced state | Unbounce: N/A
Framer: Vercel-powered with auto-scaling | Unbounce: N/A
Framer: No, requires third-party integration | Unbounce: N/A
Framer: Yes - relational collections with AI | Unbounce: N/A
Framer: Limited (on-page editing only) | Unbounce: N/A
Framer: 1.2-1.8s (optimized by default) | Unbounce: N/A
Framer: Yes - interactions, content generation, UX optimization | Unbounce: N/A
Framer: Relational CMS with AI content features (2025-2026) | Unbounce: N/A
Framer: Yes, with product management and checkout | Unbounce: N/A
Framer: Real-time multiplayer, live cursors, shared workspaces | Unbounce: N/A
Framer: Unlimited with code-based logic and variants | Unbounce: N/A
Framer: Limited native extensibility; API available | Unbounce: N/A
Framer: Included; publish live sites with custom domains | Unbounce: N/A
Framer: Yes, native export | Unbounce: N/A
Framer: Variants and tokens (growing capability) | Unbounce: N/A
Framer: Web-only (browser-based) | Unbounce: N/A
Framer: Basic variant support | Unbounce: Statistical significance, multivariate testing
Framer: 3-5 (via limited API) | Unbounce: 50+ (direct integrations)
Framer: Not included | Unbounce: Included in all paid plans
Framer: 9/10 (full code access) | Unbounce: 4/10 (template-based)
Framer: 4-8 (design-heavy) | Unbounce: 0.5-1 (template-based)
Framer: Yes, unlimited projects | Unbounce: Yes, per landing page
Total Monthly Cost (with Required Services)
Framer: Unlimited simultaneous users | Unbounce: N/A
Framer: No direct Adobe integration | Unbounce: N/A
Framer: Full code export, design tokens, component library generation | Unbounce: N/A
Framer: JavaScript/React fundamentals required | Unbounce: N/A
Framer: Basic component library, limited design token support | Unbounce: N/A
Framer: 12% of design teams | Unbounce: N/A
Framer: Auto-deploy, custom domains, serverless functions | Unbounce: N/A
Framer: 150+ integrations | Unbounce: N/A
Monthly Subscription Cost (Professional Plan)
Framer: $12/month (billed annually) | Unbounce: N/A
Framer: 5-10 simultaneous users | Unbounce: N/A
Framer: 90% (native React generation) | Unbounce: N/A
Framer: Advanced animations, gestures, scroll triggers, full prototypes | Unbounce: N/A
Monthly Subscription Cost (Individual Plan)
Framer: $12/month (Pro plan) or Free tier | Unbounce: N/A
Framer: Unlimited (infinite canvas) | Unbounce: N/A
Framer: Unlimited simultaneous editors | Unbounce: N/A
Framer: React, HTML, CSS, SVG, PNG, code snippets | Unbounce: N/A
Framer: Unlimited (code-based logic and conditions) | Unbounce: N/A
Framer: Unlimited projects | Unbounce: N/A
Framer: 150+ integrations and community extensions | Unbounce: N/A
Framer: React component export, live code editor, CSS-in-JS, Figma sync | Unbounce: N/A
Framer: 0% (via Stripe: 2.9% + $0.30) | Unbounce: N/A
Framer: Yes - included with all plans | Unbounce: N/A
Framer: Basic (meta, OG tags) | Unbounce: N/A
Framer: $12/month (Free limited) or $25/month (Pro) | Unbounce: N/A
Team Collaboration - Simultaneous Editors
Framer: Up to 5 team members (limited real-time) | Unbounce: N/A
Framer: Basic component library without token system | Unbounce: N/A
Framer: Full React component code with logic | Unbounce: N/A
Framer: 200+ integrations and components | Unbounce: N/A
Framer: Unlimited but degrades with complexity | Unbounce: N/A
Framer: Yes, with Framer branding | Unbounce: Limited free plan (max 1 landing page)
Framer: 0 (third-party only) | Unbounce: N/A
Framer: Full React/JSX, npm packages, any library | Unbounce: N/A
Framer: 0 native (requires third-party) | Unbounce: N/A
Framer: Full React component access and custom code | Unbounce: N/A
Framer: Yes (full feature access) | Unbounce: N/A
Framer: Yes (Vercel edge infrastructure) | Unbounce: N/A
Framer: Advanced (scroll, gesture, interaction animations) | Unbounce: N/A
Framer: $12/year | Unbounce: $348/year (at $29/mo)
Framer: Framer branding on subdomain only | Unbounce: No free plan available
Framer: No (requires workarounds) | Unbounce: Yes, with statistical significance
Framer: 20+ via Zapier | Unbounce: 100+ native integrations
Framer: Full HTML/CSS/React export | Unbounce: No export available
Framer: Advanced frame-by-frame animations | Unbounce: Basic hover and scroll effects
Framer: 50+ templates | Unbounce: 150+ conversion-optimized templates
Framer: Real-time collaboration on free plan | Unbounce: Team collaboration on paid plans
Framer: Full React/JavaScript/CSS access | Unbounce: N/A
Framer: Yes, on Framer's servers | Unbounce: N/A
Framer: No (requires Stripe integration) | Unbounce: N/A
How to choose between Framer and Unbounce
Framer vs Unbounce — Structured Comparison Data
Machine-readable comparison dataset for Framer vs Unbounce. Contains 109 attribute comparisons, 5 FAQ pairs.
Framer vs Unbounce — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Framer vs Unbounce.
Can I export my Framer site to my own domain?
Yes, Framer allows you to connect custom domains starting at the free plan. You can also export your site as full HTML/CSS/React code and host it anywhere, giving you complete ownership and flexibility.
Does Unbounce allow A/B testing without extra fees?
Yes, A/B testing is included in all paid Unbounce plans starting at $29/month. It includes automatic statistical significance calculations, unlike Framer which requires manual setup or third-party tools.
Which tool is better for e-commerce product landing pages?
Unbounce is purpose-built for conversion-focused landing pages with pre-built e-commerce templates and native integration with Shopify, payment processors, and email marketing platforms. Framer is better if you want custom interactive product showcases.
Can I use Framer to build a multi-page website?
Yes, Framer supports multi-page sites with proper navigation, SEO features, and dynamic content. However, for blog-heavy or content-driven sites, it's better suited to portfolio-style projects than traditional websites.
What's the main reason marketers choose Unbounce over Framer?
Unbounce's native A/B testing, conversion tracking, and 100+ marketing integrations make it purpose-built for lead generation campaigns. Framer requires additional tools and setup for marketing analytics that Unbounce provides out-of-the-box.
How to Choose Between Framer and Unbounce
Primary Use Case: Framer has Interactive web design & portfolios, while Unbounce has High-converting landing pages.
Animation Capabilities: Framer has Advanced built-in animations & interactions, while Unbounce has Basic animations only.
A/B Testing Features: Framer has Limited split testing, while Unbounce has Native A/B testing with statistical significance.
Learning Curve: Framer has Steep (requires design thinking), while Unbounce has Gentle (drag-and-drop focused).
Starting Price (Monthly): Framer has $12 (yearly billed), while Unbounce has $29 (monthly billed).
CRM/Email Integration: Framer has Limited integrations (Zapier required), while Unbounce has Native integrations with 100+ marketing tools.
Code Export: Framer has Full HTML/CSS/React export available, while Unbounce has No code export option.