Facebook is a social network focused on personal connections and content sharing with 3.07 billion monthly users, while Reddit is a discussion-based platform with 430 million monthly users organized around topic-specific communities. Facebook prioritizes algorithmic feeds and friend networks, whereas Reddit emphasizes user-driven content discovery through voting and community moderation.
Facebook vs Reddit — Side-by-side comparison on A Versus B
Global social networking platform owned by Meta Platforms for personal connections and content sharing.
Community-driven discussion platform organized by topic-specific subreddits with anonymous user participation.
Monthly Active Users. Primary Use Case. Content Feed Model. User Identity. Average Daily Time Spent (minutes). Advertising Revenue Model. Community Moderation
Choose Facebook if you want to stay connected with friends and family, share personal moments, and reach wide audiences with targeted advertising capabilities. Choose Reddit if you prefer anonymous discussions, deep-dive conversations in niche communities, and discovery-based content without algorithmic manipulation or targeted data collection.
Facebook: Part of Meta's $116.6B annual revenue | Reddit: N/A
Facebook: Variable (friends list average) | Reddit: N/A
Facebook: Varies by content (typically 3-5%) | Reddit: N/A
Facebook: 7% lift in feed and video views | Reddit: N/A
Facebook: Steady growth (estimated 2-3%) | Reddit: N/A
Facebook: B2C and consumer products | Reddit: N/A
Facebook: Millennials, Gen X, broad age range | Reddit: N/A
Facebook: Limited public documentation | Reddit: N/A
Facebook: In-stream ads, brand deals, bonuses | Reddit: N/A
Facebook: Higher competition, wider reach per dollar | Reddit: N/A
Facebook: 3+ billion | Reddit: 1.1 billion
Facebook: 1,900+ million | Reddit: 116 million
Facebook: ~2.8 billion | Reddit: 3.31 billion
Facebook: $114+ billion | Reddit: $1.3 billion
Facebook: Real name policy enforced | Reddit: Anonymous usernames allowed
Facebook: Targeted advertising based on user data | Reddit: Premium memberships and minimal ads
Facebook: Centralized, AI-assisted with human oversight | Reddit: Community-driven moderation by volunteer moderators
Facebook: 3.07 billion | Reddit: 430 million
Facebook: 58 minutes | Reddit: 28 minutes
Facebook: 25-64 (median 40) | Reddit: N/A
Video Content (Reels/Stories) Engagement Share
Facebook: 0% (experimental in select regions) | Reddit: N/A
Facebook: Mixed (posts, photos, videos, reels) | Reddit: N/A
Algorithm Content Discovery Effectiveness
Facebook: 25-54 (majority demographic) | Reddit: N/A
Facebook: Text, images, stories, reels, live video, long-form (60-90 min) | Reddit: N/A
Facebook: Moderate (US regulation, GDPR compliant) | Reddit: N/A
Facebook: Follower/connection-dependent; low for new creators | Reddit: N/A
Facebook: Approved; operating normally | Reddit: N/A
Facebook: 3,070 million | Reddit: 430 million
Facebook: 58 minutes | Reddit: 29 minutes
Facebook: 27% of social media usage | Reddit: 3.8% of social media usage
Facebook: Poor (heavy data collection and tracking) | Reddit: Good (minimal data collection, privacy-focused)
Facebook: High (personalized algorithm drives 60% of engagement) | Reddit: Low (community voting drives ranking)
Facebook: $114 billion (Meta total) | Reddit: $750 million (estimated)
Facebook: Real-name policy (enforced) | Reddit: Anonymous/pseudonymous allowed
Monthly Active Users (Entertainment Focus)
Facebook: N/A | Reddit: 430 million monthly active users
Facebook: N/A | Reddit: 52 minutes per session
Facebook: N/A | Reddit: 8000+ entertainment-focused subreddits
Facebook: N/A | Reddit: 30-60 minutes average
Facebook: N/A | Reddit: 2-5x higher intent (baseline 1.0)
Facebook: N/A | Reddit: Occasional AMAs (Ask Me Anything)
Facebook: N/A | Reddit: Community-based with subreddit moderators
Facebook: N/A | Reddit: Native video, clips, and streaming integration
Trending Entertainment Topics Visibility
Facebook: N/A | Reddit: 24-72 hours peak visibility
Entertainment Discussion Threads per Day
Facebook: N/A | Reddit: 500,000+ entertainment discussions daily
User Demographics (18-34 Entertainment Audience)
Facebook: N/A | Reddit: 58% of users aged 18-34
Facebook: N/A | Reddit: 140,000+ subreddits
Facebook: N/A | Reddit: 130+ million (official app)
Facebook: N/A | Reddit: Pseudonymous (username required, public)
Facebook: N/A | Reddit: Images, video, GIFs, livestream, text
Facebook: N/A | Reddit: Decentralized (volunteer mods per subreddit)
Facebook: N/A | Reddit: 500,000+ daily posts
Facebook: N/A | Reddit: 140+ thousand subreddits
Facebook: N/A | Reddit: 35% of total traffic
Facebook: N/A | Reddit: Awards & Premium revenue sharing only
Facebook: N/A | Reddit: Optional; primarily anonymous
Facebook: N/A | Reddit: Transparent voting algorithm (upvote/downvote visible)
Facebook: N/A | Reddit: $5.99/month ($72/year)
Content Discoverability (Search Engine Rank)
Facebook: N/A | Reddit: High for trending/recent posts; older content deprioritized
Facebook: N/A | Reddit: 5 (fully anonymous)
Facebook: N/A | Reddit: Varies: 2-48 hours depending on subreddit
Facebook: N/A | Reddit: $240 per 1M calls
Facebook: N/A | Reddit: Centralized (Reddit corporate)
Facebook: N/A | Reddit: Proprietary closed-source
Facebook: N/A | Reddit: Centralized corporate + volunteer mods
Facebook: N/A | Reddit: Official + 5+ third-party apps
Facebook: N/A | Reddit: Limited (Reddit Talk: ~100)
Facebook: N/A | Reddit: $5.99 (Reddit Premium)
Facebook: N/A | Reddit: 140,000 active subreddits
Facebook: N/A | Reddit: 4.2 stars (2.5M reviews)
Facebook: N/A | Reddit: 140,000+ active subreddits
Facebook: N/A | Reddit: Unlimited (no hard limit)
Facebook: N/A | Reddit: 120-480 minutes (2-8 hours)
Facebook: N/A | Reddit: Limited (awards only, no revenue sharing)
Facebook: N/A | Reddit: 180+ days (6+ months average)
Facebook: N/A | Reddit: Complete anonymity (no real name required)
How to choose between Facebook and Reddit
Facebook vs Reddit — Structured Comparison Data
Machine-readable comparison dataset for Facebook vs Reddit. Contains 113 attribute comparisons, 5 FAQ pairs.
Facebook vs Reddit — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Facebook vs Reddit.
Which platform is better for business marketing?
Facebook is substantially better for business marketing with 3.07 billion users, sophisticated audience targeting based on demographics/interests, detailed analytics dashboards, Facebook Shop integration, and proven ROI metrics. Reddit can work for niche B2B marketing and brand communities but lacks comprehensive advertising tools and has smaller overall reach. Facebook's average $0.94 cost-per-click (CPC) vs Reddit's $2.18 CPC demonstrates Facebook's efficiency for paid campaigns.
Which platform respects user privacy better?
Reddit significantly better respects privacy with its pseudonymous model, minimal data collection compared to Facebook's extensive tracking, and no personalized advertising profile. Facebook collects data on everything users do across Meta properties and the wider web through tracking pixels, building detailed profiles for targeting. Facebook faces ongoing EU GDPR fines (€1.2 billion in 2021) while Reddit prioritizes data minimization.
Where will I find better quality discussions?
Reddit typically offers deeper, more substantive discussions because subreddit communities are organized by specific interests with volunteer expert moderators. Communities like r/AskHistorians require sourced answers and attract academics. Facebook's algorithmic feed prioritizes engagement over depth, often promoting sensationalism. However, Reddit's anonymous culture sometimes enables misinformation, while Facebook's real-name requirement creates more accountability.
Which platform is safer from misinformation?
Facebook and Reddit both struggle with misinformation but differently. Facebook's algorithmic amplification accelerated COVID-19 and election misinformation, though Meta now employs 13,500+ fact-checkers. Reddit's community moderation is inconsistent—some subreddits like r/science enforce rigorous sourcing while others spread false claims. Neither platform has definitively 'solved' misinformation.
This depends on goals and maturity. Reddit offers better anonymity and niche interest communities (gaming, learning, hobbies) with less social pressure, but exposes users to unmoderated toxicity. Facebook has stronger parental controls and friend-based networks, but declining teen adoption (32% weekly usage) and documented mental health impacts from algorithmic feeds. Both require parental awareness and healthy usage boundaries.
How to Choose Between Facebook and Reddit
Monthly Active Users: Facebook has 3.07 billion, while Reddit has 430 million.
Primary Use Case: Facebook has Personal social networking and content sharing, while Reddit has Discussion forums and community-driven content.
Content Feed Model: Facebook has Algorithmic feed based on engagement and relationships, while Reddit has User-voted ranking with community moderation.
User Identity: Facebook has Real-name policy with profile-based identity, while Reddit has Anonymous/pseudonymous usernames.
Consider: Average Daily Time Spent (minutes)
Average Daily Time Spent (minutes): Facebook has 58 minutes, while Reddit has 29 minutes.
Advertising Revenue Model: Facebook has Targeted ads based on user data and behavior, while Reddit has Limited ads with focus on native advertisements.
Community Moderation: Facebook has Company-managed with AI and human review, while Reddit has Community volunteer moderators per subreddit.