Facebook dominates with 3+ billion monthly users focused on personal connections and family, while Reddit's 1.1 billion users emphasize anonymous community discussions and niche interests. Facebook leads in total users, but Reddit generates significantly higher traffic volume per user.
Facebook vs Reddit — Side-by-side comparison on A Versus B
Global social network with 3.07 billion users focused on content sharing, messaging, groups, and advertising.
Mass social platform with 140K+ user-run communities covering entertainment, news, hobbies, and niche topics.
Monthly Active Users. Daily Active Users. Primary Content Focus. Content Moderation Approach. Privacy & Anonymity. Traffic per Visit. Annual Revenue (2025). Target Demographics
Facebook remains the larger platform by user count and monetization, making it ideal for broad audience reach and personal networking. Reddit excels in community engagement, discussion quality, and visitor traffic density, attracting users seeking deeper conversations on specific interests. The choice depends on whether you prioritize massive reach (Facebook) or engaged niche communities (Reddit).
Facebook: Part of Meta's $116.6B annual revenue | Reddit: N/A
Facebook: Variable (friends list average) | Reddit: N/A
Facebook: Varies by content (typically 3-5%) | Reddit: N/A
Facebook: 7% lift in feed and video views | Reddit: N/A
Facebook: Steady growth (estimated 2-3%) | Reddit: N/A
Facebook: B2C and consumer products | Reddit: N/A
Facebook: Millennials, Gen X, broad age range | Reddit: N/A
Facebook: Limited public documentation | Reddit: N/A
Facebook: In-stream ads, brand deals, bonuses | Reddit: N/A
Facebook: Higher competition, wider reach per dollar | Reddit: N/A
Facebook: 3+ billion | Reddit: 1.1 billion
Facebook: 1,900+ million | Reddit: 116 million
Facebook: ~2.8 billion | Reddit: 3.31 billion
Facebook: $114+ billion | Reddit: $1.3 billion
Facebook: Real name policy enforced | Reddit: Anonymous usernames allowed
Facebook: Targeted advertising based on user data | Reddit: Premium memberships and minimal ads
Facebook: Centralized, AI-assisted with human oversight | Reddit: Community-driven moderation by volunteer moderators
Facebook: 3.07 billion | Reddit: 430 million
Facebook: 1.19 billion | Reddit: 57 million
Facebook: 58 minutes | Reddit: 28 minutes
Facebook: 25-64 (median 40) | Reddit: N/A
Video Content (Reels/Stories) Engagement Share
Facebook: 0% (experimental in select regions) | Reddit: N/A
Facebook: Mixed (posts, photos, videos, reels) | Reddit: N/A
Algorithm Content Discovery Effectiveness
Facebook: 25-54 (majority demographic) | Reddit: N/A
Facebook: Text, images, stories, reels, live video, long-form (60-90 min) | Reddit: N/A
Facebook: Moderate (US regulation, GDPR compliant) | Reddit: N/A
Facebook: Follower/connection-dependent; low for new creators | Reddit: N/A
Facebook: Approved; operating normally | Reddit: N/A
Facebook: 3,070 million | Reddit: 430 million
Facebook: 58 minutes | Reddit: 29 minutes
Facebook: 27% of social media usage | Reddit: 3.8% of social media usage
Facebook: Poor (heavy data collection and tracking) | Reddit: Good (minimal data collection, privacy-focused)
Facebook: High (personalized algorithm drives 60% of engagement) | Reddit: Low (community voting drives ranking)
Facebook: $114 billion (Meta total) | Reddit: $750 million (estimated)
Facebook: Real-name policy (enforced) | Reddit: Anonymous/pseudonymous allowed
Facebook: 190+ data points | Reddit: N/A
Facebook: 25-34 (peak); 13% under 18, 45% age 25+ | Reddit: N/A
Monthly Active Users (Entertainment Focus)
Facebook: N/A | Reddit: 430 million monthly active users
Facebook: N/A | Reddit: 52 minutes per session
Facebook: N/A | Reddit: 8000+ entertainment-focused subreddits
Facebook: N/A | Reddit: 30-60 minutes average
Facebook: N/A | Reddit: 2-5x higher intent (baseline 1.0)
Facebook: N/A | Reddit: Occasional AMAs (Ask Me Anything)
Facebook: N/A | Reddit: Community-based with subreddit moderators
Facebook: N/A | Reddit: Native video, clips, and streaming integration
Trending Entertainment Topics Visibility
Facebook: N/A | Reddit: 24-72 hours peak visibility
Entertainment Discussion Threads per Day
Facebook: N/A | Reddit: 500,000+ entertainment discussions daily
User Demographics (18-34 Entertainment Audience)
Facebook: N/A | Reddit: 58% of users aged 18-34
Facebook: N/A | Reddit: 140,000+ subreddits
Facebook: N/A | Reddit: Pseudonymous (username required, public)
Facebook: N/A | Reddit: Images, video, GIFs, livestream, text
Facebook: N/A | Reddit: Decentralized (volunteer mods per subreddit)
Facebook: N/A | Reddit: 500,000+ daily posts
Facebook: N/A | Reddit: 140+ thousand subreddits
Facebook: N/A | Reddit: 35% of total traffic
Facebook: N/A | Reddit: Awards & Premium revenue sharing only
Facebook: N/A | Reddit: Optional; primarily anonymous
Facebook: N/A | Reddit: Transparent voting algorithm (upvote/downvote visible)
Facebook: N/A | Reddit: $5.99/month ($72/year)
Content Discoverability (Search Engine Rank)
Facebook: N/A | Reddit: High for trending/recent posts; older content deprioritized
Facebook: N/A | Reddit: 5 (fully anonymous)
Facebook: N/A | Reddit: Varies: 2-48 hours depending on subreddit
Facebook: N/A | Reddit: $240 per 1M calls
Facebook: N/A | Reddit: Centralized (Reddit corporate)
Facebook: N/A | Reddit: Proprietary closed-source
Facebook: N/A | Reddit: Centralized corporate + volunteer mods
Facebook: N/A | Reddit: Official + 5+ third-party apps
Facebook: N/A | Reddit: Limited (Reddit Talk: ~100)
Facebook: N/A | Reddit: $6.99 (Reddit Premium)
Facebook: N/A | Reddit: 140,000 active subreddits
Facebook: N/A | Reddit: 4.2 stars (2.5M reviews)
Facebook: N/A | Reddit: 140,000+ active subreddits
Facebook: N/A | Reddit: Unlimited (no hard limit)
Facebook: N/A | Reddit: 120-480 minutes (2-8 hours)
Facebook: N/A | Reddit: Limited (awards only, no revenue sharing)
Facebook: N/A | Reddit: 180+ days (6+ months average)
Facebook: N/A | Reddit: Complete anonymity (no real name required)
Facebook: N/A | Reddit: 140K+ subreddits (entertainment, news, hobbies, all topics)
Estimated Spam/Low-Quality Content Percentage
Facebook: N/A | Reddit: 30-70% (varies by community)
Facebook: N/A | Reddit: $12,000 (commercial tier)
Facebook: N/A | Reddit: 100+ million (iOS + Android)
How to choose between Facebook and Reddit
Facebook vs Reddit — Structured Comparison Data
Machine-readable comparison dataset for Facebook vs Reddit. Contains 125 attribute comparisons, 3 FAQ pairs.
Facebook vs Reddit — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Facebook vs Reddit.
Not replacing, but complementing and growing faster in specific demographics. Reddit's IPO (March 2024) marked a maturation point; it's growing particularly among 18–34 users who use it as an alternative information source. Facebook has seen declining youth adoption since 2019 (under-18 users down significantly) while maintaining dominance with 35+ audiences. The platforms serve different needs: Facebook for real-identity social connections, family, and local community; Reddit for anonymous interest communities, crowdsourced recommendations, and niche expertise. Most users have accounts on both. For specific high-value use cases (product research, tech help, niche hobbies), Reddit is increasingly the preferred source — hence the "X reddit" Google search pattern.
Which is better for marketing: Facebook or Reddit?
Facebook wins for most marketing contexts due to scale, ad targeting depth, and proven ROI. Facebook Ads allows targeting by age, location, interests, behaviors, life events, lookalike audiences, and custom audiences from your email list — unmatched precision at 3B MAU scale. Reddit advertising is better for: reaching tech-savvy, educated audiences who block Facebook ads; communities where trust and authenticity matter (health, hobby, tech communities where Redditors are suspicious of obvious ads); and "Reddit-native" content that fits community culture. Many Reddit users use ad blockers, which reduces display ad effectiveness. Organic Reddit marketing (commenting helpfully in relevant subreddits) often outperforms paid Reddit advertising.
Can I use Facebook and Reddit together for my business strategy?
Yes, Facebook and Reddit serve complementary purposes and work well together in an integrated strategy. Facebook excels at targeted advertising and building community around your brand, while Reddit is better for authentic engagement, customer feedback, and niche community building. Using both allows you to reach different audiences—Facebook's broad demographic targeting pairs well with Reddit's interest-based, discussion-focused communities.
How to Choose Between Facebook and Reddit
Monthly Active Users: Facebook has 3+ billion, while Reddit has 1.1 billion.
Daily Active Users: Facebook has Not publicly specified, while Reddit has 121.4 million.
Primary Content Focus: Facebook has Personal connections and family updates, while Reddit has Community discussions and niche topics.
Content Moderation Approach: Facebook has Centralized corporate moderation, while Reddit has Community-driven moderation.
Privacy & Anonymity: Facebook has Real identity required, while Reddit has Anonymous usernames standard.
Traffic per Visit: Facebook has Lower average session duration, while Reddit has Higher engagement per visitor.
Annual Revenue (2025): Facebook has $114+ billion, while Reddit has $1.3 billion.
Target Demographics: Facebook has All ages, Millennials core, while Reddit has Younger tech-savvy users.