LinkedIn vs Facebook
type: Article
description: LinkedIn is a professional networking platform designed for B2B marketing and career development, while Facebook is a social networking platform focused on personal connections and B2C engagement. LinkedIn generates 2-3x higher conversion rates for B2B sales, whereas Facebook's 3 billion+ users make it ideal for broad consumer reach.
language: en-US
date published: 2026-04-25T00:32:49.234Z
date created: 2026-04-25T00:32:49.234Z
date modified: 2026-08-04T09:00:37.970Z
content reference time: 2026-08-04T09:00:37.970Z
author: A Versus B
publisher: A Versus B
about: LinkedIn
about: Facebook
abstract: LinkedIn is a professional networking platform designed for B2B marketing and career development, while Facebook is a social networking platform focused on personal connections and B2C engagement. LinkedIn generates 2-3x higher conversion rates for B2B sales, whereas Facebook's 3 billion+ users make it ideal for broad consumer reach.
text: Primary Purpose. Monthly Active Users. B2B Lead Conversion Rate. Carousel Ad Engagement Rate. Target Audience Demographic. Organic Engagement Trends (2026). Annual Member Growth Rate. Best For Advertising ROI
conclusion text: Both platforms serve distinct but complementary purposes in 2026. LinkedIn excels for B2B marketing with superior conversion rates and professional targeting, making it essential for enterprise sales teams. Facebook dominates in reach and consumer engagement, with recent algorithm improvements supporting organic content growth, making it superior for B2C brands and mass-market campaigns.
additional property: Quarterly Revenue (2026)
  type: PropertyValue
  value: LinkedIn: $5 billion | Facebook: Part of Meta's $116.6B annual revenue
additional property: B2B Lead Conversion Lift
  type: PropertyValue
  value: LinkedIn: 2-3x higher than Facebook | Facebook: Baseline (1x)
  value reference: LinkedIn
additional property: Carousel Ad Engagement Rate
  type: PropertyValue
  value: LinkedIn: 6.60% | Facebook: Varies by content (typically 3-5%)
  value reference: LinkedIn
additional property: Organic Feed View Lift (Q4 2025)
  type: PropertyValue
  value: LinkedIn: Declining trend | Facebook: 7% lift in feed and video views
additional property: Annual Member Growth Rate
  type: PropertyValue
  value: LinkedIn: ~9% year-over-year | Facebook: Steady growth (estimated 2-3%)
  value reference: LinkedIn
additional property: Ideal Advertising ROI
  type: PropertyValue
  value: LinkedIn: B2B and professional services | Facebook: B2C and consumer products
additional property: Content Virality Speed
  type: PropertyValue
  value: LinkedIn: Slower organic reach, algorithm-dependent | Facebook: N/A
additional property: Total User Base
  type: PropertyValue
  value: LinkedIn: 1.3 billion members | Facebook: N/A
additional property: Total Monthly Active Users
  type: PropertyValue
  value: LinkedIn: 1,300 million | Facebook: N/A
additional property: Developer Audience
  type: PropertyValue
  value: LinkedIn: Smaller community | Facebook: N/A
additional property: Daily Active Users
  type: PropertyValue
  value: LinkedIn: Not publicly specified | Facebook: 1,900+ million
additional property: Technical Content Engagement
  type: PropertyValue
  value: LinkedIn: Standard engagement rates | Facebook: N/A
additional property: Average Daily Time Spent
  type: PropertyValue
  value: LinkedIn: Not specified | Facebook: N/A
additional property: Personal Profile Engagement Advantage
  type: PropertyValue
  value: LinkedIn: 8x more engagement | Facebook: N/A
additional property: Newsletter Growth Rate
  type: PropertyValue
  value: LinkedIn: 150% YoY growth, 450M+ subscribers | Facebook: N/A
additional property: Technical Content Engagement Multiplier
  type: PropertyValue
  value: LinkedIn: 1x (baseline) | Facebook: N/A
additional property: Quarterly Revenue
  type: PropertyValue
  value: LinkedIn: $5 billion quarterly | Facebook: N/A
additional property: Carousel Content Engagement Rate
  type: PropertyValue
  value: LinkedIn: 6.60% | Facebook: N/A
additional property: Year-over-Year Growth Rate
  type: PropertyValue
  value: LinkedIn: ~9% annually | Facebook: 5-7%
  value reference: LinkedIn
additional property: Average User Connections
  type: PropertyValue
  value: LinkedIn: 930 average connections | Facebook: Variable (friends list average)
additional property: Personal Profile Engagement vs Company Pages
  type: PropertyValue
  value: LinkedIn: 8x personal > company | Facebook: N/A
additional property: Monthly Active Users (MAU)
  type: PropertyValue
  value: LinkedIn: 950M | Facebook: N/A
additional property: Average Engagement Rate Per Post
  type: PropertyValue
  value: LinkedIn: 0.4% | Facebook: N/A
additional property: Cost Per Thousand Impressions (CPM)
  type: PropertyValue
  value: LinkedIn: $5.50 | Facebook: N/A
additional property: Primary Age Demographic
  type: PropertyValue
  value: LinkedIn: 25-50 years old | Facebook: N/A
additional property: Average Time Spent Daily
  type: PropertyValue
  value: LinkedIn: 17 minutes | Facebook: N/A
additional property: Total Active Users
  type: PropertyValue
  value: LinkedIn: 900+ million | Facebook: N/A
additional property: Monthly Job Postings
  type: PropertyValue
  value: LinkedIn: ~30 million | Facebook: N/A
additional property: Premium Plan Cost
  type: PropertyValue
  value: LinkedIn: $39.99 | Facebook: N/A
additional property: Countries with Significant Presence
  type: PropertyValue
  value: LinkedIn: 180+ | Facebook: N/A
additional property: Recruiter Adoption Rate
  type: PropertyValue
  value: LinkedIn: 78% | Facebook: N/A
additional property: Professional Courses Available
  type: PropertyValue
  value: LinkedIn: 25,000+ | Facebook: N/A
additional property: Market Share in Germany
  type: PropertyValue
  value: LinkedIn: 45% | Facebook: N/A
additional property: Profile Verification Strictness
  type: PropertyValue
  value: LinkedIn: 6/10 | Facebook: N/A
additional property: Total Job Listings (US Market)
  type: PropertyValue
  value: LinkedIn: 38 million | Facebook: N/A
additional property: US Recruiter Active Rate
  type: PropertyValue
  value: LinkedIn: 85% | Facebook: N/A
additional property: Premium Subscription Cost (Monthly)
  type: PropertyValue
  value: LinkedIn: $39.99 | Facebook: N/A
additional property: Free Tier Job Applications
  type: PropertyValue
  value: LinkedIn: Limited by visibility | Facebook: N/A
additional property: Entry-Level Job Percentage
  type: PropertyValue
  value: LinkedIn: 35% | Facebook: N/A
additional property: Employer Company Reviews Available
  type: PropertyValue
  value: LinkedIn: 450K employers | Facebook: N/A
additional property: Recruiter Outreach Effectiveness
  type: PropertyValue
  value: LinkedIn: High - optimized for recruiter sourcing | Facebook: N/A
additional property: Active Job Listings
  type: PropertyValue
  value: LinkedIn: 20+ million | Facebook: N/A
additional property: Company Reviews Available
  type: PropertyValue
  value: LinkedIn: Limited (integrated feature) | Facebook: N/A
additional property: Salary Data Points
  type: PropertyValue
  value: LinkedIn: 6M+ reports | Facebook: N/A
additional property: Premium Subscription Cost
  type: PropertyValue
  value: LinkedIn: $39.99 | Facebook: N/A
additional property: Interview Questions Database
  type: PropertyValue
  value: LinkedIn: Not primary feature | Facebook: N/A
additional property: Countries with Job Listings
  type: PropertyValue
  value: LinkedIn: 200+ countries | Facebook: N/A
additional property: Global Monthly Active Users
  type: PropertyValue
  value: LinkedIn: 930 million | Facebook: 3.07 billion
  value reference: LinkedIn
additional property: Startup Job Listings
  type: PropertyValue
  value: LinkedIn: ~50,000 | Facebook: N/A
additional property: Premium Subscription Base Price
  type: PropertyValue
  value: LinkedIn: $39.99 | Facebook: N/A
additional property: Investor Directory Profiles
  type: PropertyValue
  value: LinkedIn: Not available | Facebook: N/A
additional property: Average Monthly User Engagement
  type: PropertyValue
  value: LinkedIn: 17 hours | Facebook: N/A
additional property: Founded Year
  type: PropertyValue
  value: LinkedIn: 2003 | Facebook: N/A
additional property: Ownership
  type: PropertyValue
  value: LinkedIn: Microsoft (acquired 2016 for $26.2B) | Facebook: N/A
additional property: Total Registered Users
  type: PropertyValue
  value: LinkedIn: 930 million | Facebook: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/linkedin
significant link: https://www.aversusb.net/alternatives/linkedin
significant link: https://www.aversusb.net/entity/facebook
significant link: https://www.aversusb.net/alternatives/facebook
significant link: https://www.aversusb.net/api/answer/facebook-vs-linkedin
significant link: https://www.aversusb.net/api/v1/schema/facebook-vs-linkedin
related link: https://www.aversusb.net/compare/linkedin-vs-twitter
related link: https://www.aversusb.net/compare/facebook-vs-reddit
teaches: How to choose between LinkedIn and Facebook
genre: Social_media

primaryImage
type: ImageObject
width: 1200
height: 630
caption: LinkedIn vs Facebook — Side-by-side comparison on A Versus B

A Versus B
type: Organization

LinkedIn
type: CreativeWork
alternate name: Linkedin
language: en-US
description: Professional social network and recruitment platform with 930M+ users.
subject of: LinkedIn vs Facebook

Facebook
type: CreativeWork
language: en-US
description: Global social network with 3.07 billion users focused on content sharing, messaging, groups, and advertising.
image: ImageObject
  caption: Facebook
subject of: LinkedIn vs Facebook
image: ImageObject
  caption: Facebook

LinkedIn vs Facebook — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for LinkedIn vs Facebook. Contains 132 attribute comparisons, 4 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Quarterly Revenue (2026)
  type: PropertyValue
  value reference: Business
variable measured: B2B Lead Conversion Lift
  type: PropertyValue
  value reference: Performance
variable measured: Carousel Ad Engagement Rate
  type: PropertyValue
  value reference: Advertising
variable measured: Organic Feed View Lift (Q4 2025)
  type: PropertyValue
  value reference: Engagement
variable measured: Annual Member Growth Rate
  type: PropertyValue
  value reference: Growth
variable measured: Ideal Advertising ROI
  type: PropertyValue
  value reference: Strategy
variable measured: Content Virality Speed
  type: PropertyValue
  value reference: Engagement Speed
variable measured: Total User Base
  type: PropertyValue
  value reference: Scale & Reach
variable measured: Total Monthly Active Users
  type: PropertyValue
  value reference: User Base
variable measured: Developer Audience
  type: PropertyValue
  value reference: Target Demographics
variable measured: Daily Active Users
  type: PropertyValue
  value reference: User Base
variable measured: Technical Content Engagement
  type: PropertyValue
  value reference: Content Performance
variable measured: Average Daily Time Spent
  type: PropertyValue
  value reference: Engagement
variable measured: Personal Profile Engagement Advantage
  type: PropertyValue
  value reference: Content Performance
variable measured: Newsletter Growth Rate
  type: PropertyValue
  value reference: Content Growth
variable measured: Technical Content Engagement Multiplier
  type: PropertyValue
  value reference: Engagement
variable measured: Quarterly Revenue
  type: PropertyValue
  value reference: Business
variable measured: Carousel Content Engagement Rate
  type: PropertyValue
  value reference: Engagement
variable measured: Year-over-Year Growth Rate
  type: PropertyValue
  value reference: Growth
variable measured: Average User Connections
  type: PropertyValue
  value reference: Engagement
variable measured: Personal Profile Engagement vs Company Pages
  type: PropertyValue
  value reference: Content Performance
variable measured: Monthly Active Users (MAU)
  type: PropertyValue
  value reference: Adoption
variable measured: Average Engagement Rate Per Post
  type: PropertyValue
  value reference: Performance
variable measured: Cost Per Thousand Impressions (CPM)
  type: PropertyValue
  value reference: Advertising
variable measured: Primary Age Demographic
  type: PropertyValue
  value reference: Demographics
variable measured: Average Time Spent Daily
  type: PropertyValue
  value reference: Engagement
variable measured: Total Active Users
  type: PropertyValue
  value reference: Market Position
variable measured: Monthly Job Postings
  type: PropertyValue
  value reference: Jobs
variable measured: Premium Plan Cost
  type: PropertyValue
  value reference: Pricing
variable measured: Countries with Significant Presence
  type: PropertyValue
  value reference: Geography
variable measured: Recruiter Adoption Rate
  type: PropertyValue
  value reference: Recruitment
variable measured: Professional Courses Available
  type: PropertyValue
  value reference: Learning
variable measured: Market Share in Germany
  type: PropertyValue
  value reference: Regional
variable measured: Profile Verification Strictness
  type: PropertyValue
  value reference: Quality
variable measured: Total Job Listings (US Market)
  type: PropertyValue
  value reference: Job Supply
variable measured: US Recruiter Active Rate
  type: PropertyValue
  value reference: Recruiter Presence
variable measured: Premium Subscription Cost (Monthly)
  type: PropertyValue
  value reference: Pricing
variable measured: Free Tier Job Applications
  type: PropertyValue
  value reference: Features
variable measured: Entry-Level Job Percentage
  type: PropertyValue
  value reference: Job Distribution
variable measured: Employer Company Reviews Available
  type: PropertyValue
  value reference: Research Tools
variable measured: Recruiter Outreach Effectiveness
  type: PropertyValue
  value reference: Passive Job Discovery
variable measured: Active Job Listings
  type: PropertyValue
  value reference: Job Market
variable measured: Company Reviews Available
  type: PropertyValue
  value reference: Employer Intelligence
variable measured: Salary Data Points
  type: PropertyValue
  value reference: Compensation Data
variable measured: Premium Subscription Cost
  type: PropertyValue
  value reference: Pricing
variable measured: Interview Questions Database
  type: PropertyValue
  value reference: Interview Prep
variable measured: Countries with Job Listings
  type: PropertyValue
  value reference: Global Reach
variable measured: Global Monthly Active Users
  type: PropertyValue
  value reference: User Base
variable measured: Startup Job Listings
  type: PropertyValue
  value reference: Job Market
variable measured: Premium Subscription Base Price
  type: PropertyValue
  value reference: Pricing
variable measured: Investor Directory Profiles
  type: PropertyValue
  value reference: Fundraising
variable measured: Average Monthly User Engagement
  type: PropertyValue
  value reference: Engagement
variable measured: Founded Year
  type: PropertyValue
  value reference: Platform History
variable measured: Ownership
  type: PropertyValue
  value reference: Company Structure
variable measured: Total Registered Users
  type: PropertyValue
  value reference: User Base
variable measured: Enterprise Plan Monthly Cost Per User
  type: PropertyValue
  value reference: Pricing
variable measured: Free Plan Message History Retention
  type: PropertyValue
  value reference: Features
variable measured: Third-Party Integrations Available
  type: PropertyValue
  value reference: Ecosystem
variable measured: Daily Posts Published (Organic)
  type: PropertyValue
  value reference: Content
variable measured: Free Plan External Guest Collaboration
  type: PropertyValue
  value reference: Features
variable measured: Paid Plan Starting Price
variable measured: Monthly Active Users
variable measured: Paying Organizations/Enterprise Customers
variable measured: Free Plan Message History
variable measured: Free Plan App Integrations
variable measured: Pro/Standard Plan Cost per User/Month
variable measured: Countries Supported
variable measured: Languages Supported
variable measured: Time to Operational Team Setup
is based on: https://www.aversusb.net/compare/facebook-vs-linkedin

LinkedIn vs Facebook — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for LinkedIn vs Facebook.
has defined term: Business
has defined term: Performance
has defined term: Advertising
has defined term: Engagement
has defined term: Growth
has defined term: Strategy
has defined term: Engagement Speed
has defined term: Scale & Reach
has defined term: User Base
has defined term: Target Demographics
has defined term: Content Performance
has defined term: Content Growth
has defined term: Adoption
has defined term: Demographics
has defined term: Market Position
has defined term: Jobs
has defined term: Pricing
has defined term: Geography
has defined term: Recruitment
has defined term: Learning
has defined term: Regional
has defined term: Quality
has defined term: Job Supply
has defined term: Recruiter Presence
has defined term: Features
has defined term: Job Distribution
has defined term: Research Tools
has defined term: Passive Job Discovery
has defined term: Job Market
has defined term: Employer Intelligence
has defined term: Compensation Data
has defined term: Interview Prep
has defined term: Global Reach
has defined term: Fundraising
has defined term: Platform History
has defined term: Company Structure
has defined term: Ecosystem
has defined term: Content
has defined term: Deployment
has defined term: Investor Network
has defined term: Startup Features
has defined term: Audience
has defined term: Transparency
has defined term: Monetization
has defined term: Marketing
has defined term: Reach
has defined term: Traffic & Engagement
has defined term: Business Metrics
has defined term: Privacy & Identity
has defined term: Business Model
has defined term: Community Management
has defined term: Financial Strength
has defined term: Security
has defined term: Discovery
has defined term: Safety & Moderation
has defined term: Privacy & Security
has defined term: Growth Mechanics
has defined term: Legal & Compliance
has defined term: Market Reach
has defined term: Privacy
has defined term: Content Curation
has defined term: History
has defined term: Financial Performance
has defined term: User Experience
has defined term: Community
has defined term: Commerce
has defined term: Organic Performance
has defined term: Safety

Business
type: DefinedTerm
term code: business
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Advertising
type: DefinedTerm
term code: advertising
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Engagement
type: DefinedTerm
term code: engagement
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Growth
type: DefinedTerm
term code: growth
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Strategy
type: DefinedTerm
term code: strategy
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Engagement Speed
type: DefinedTerm
term code: engagement-speed
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Scale & Reach
type: DefinedTerm
term code: scale-&-reach
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

User Base
type: DefinedTerm
term code: user-base
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Target Demographics
type: DefinedTerm
term code: target-demographics
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Content Performance
type: DefinedTerm
term code: content-performance
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Content Growth
type: DefinedTerm
term code: content-growth
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Adoption
type: DefinedTerm
term code: adoption
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Demographics
type: DefinedTerm
term code: demographics
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Jobs
type: DefinedTerm
term code: jobs
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Geography
type: DefinedTerm
term code: geography
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Recruitment
type: DefinedTerm
term code: recruitment
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Learning
type: DefinedTerm
term code: learning
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Regional
type: DefinedTerm
term code: regional
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Quality
type: DefinedTerm
term code: quality
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Job Supply
type: DefinedTerm
term code: job-supply
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Recruiter Presence
type: DefinedTerm
term code: recruiter-presence
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Job Distribution
type: DefinedTerm
term code: job-distribution
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Research Tools
type: DefinedTerm
term code: research-tools
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Passive Job Discovery
type: DefinedTerm
term code: passive-job-discovery
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Job Market
type: DefinedTerm
term code: job-market
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Employer Intelligence
type: DefinedTerm
term code: employer-intelligence
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Compensation Data
type: DefinedTerm
term code: compensation-data
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Interview Prep
type: DefinedTerm
term code: interview-prep
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Global Reach
type: DefinedTerm
term code: global-reach
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Fundraising
type: DefinedTerm
term code: fundraising
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Platform History
type: DefinedTerm
term code: platform-history
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Company Structure
type: DefinedTerm
term code: company-structure
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Content
type: DefinedTerm
term code: content
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Investor Network
type: DefinedTerm
term code: investor-network
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Startup Features
type: DefinedTerm
term code: startup-features
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Audience
type: DefinedTerm
term code: audience
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Transparency
type: DefinedTerm
term code: transparency
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Monetization
type: DefinedTerm
term code: monetization
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Marketing
type: DefinedTerm
term code: marketing
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Reach
type: DefinedTerm
term code: reach
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Traffic & Engagement
type: DefinedTerm
term code: traffic-&-engagement
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Business Metrics
type: DefinedTerm
term code: business-metrics
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Privacy & Identity
type: DefinedTerm
term code: privacy-&-identity
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Business Model
type: DefinedTerm
term code: business-model
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Community Management
type: DefinedTerm
term code: community-management
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Financial Strength
type: DefinedTerm
term code: financial-strength
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Security
type: DefinedTerm
term code: security
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Discovery
type: DefinedTerm
term code: discovery
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Safety & Moderation
type: DefinedTerm
term code: safety-&-moderation
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Privacy & Security
type: DefinedTerm
term code: privacy-&-security
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Growth Mechanics
type: DefinedTerm
term code: growth-mechanics
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Legal & Compliance
type: DefinedTerm
term code: legal-&-compliance
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Market Reach
type: DefinedTerm
term code: market-reach
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Privacy
type: DefinedTerm
term code: privacy
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Content Curation
type: DefinedTerm
term code: content-curation
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

History
type: DefinedTerm
term code: history
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Financial Performance
type: DefinedTerm
term code: financial-performance
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Community
type: DefinedTerm
term code: community
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Commerce
type: DefinedTerm
term code: commerce
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Organic Performance
type: DefinedTerm
term code: organic-performance
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

Safety
type: DefinedTerm
term code: safety
in defined term set: LinkedIn vs Facebook — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-08-04T09:00:37.970Z
author: A Versus B
publisher: A Versus B
is part of: facebook-vs-linkedin
main entity: Is LinkedIn better than Facebook for job searching?
  type: Question
  accepted answer: Answer
    text: LinkedIn is significantly better than Facebook for job searching. LinkedIn Jobs lists 50+ million open positions at any time, with AI-powered matching that delivers personalized job recommendations based on your skills, experience, and job search history. LinkedIn's Easy Apply feature lets you submit applications in seconds using your profile data. LinkedIn provides visibility into who viewed your profile (for Premium subscribers), warm introduction paths through your network to hiring managers, and direct InMail messaging to recruiters. Company research is built in — LinkedIn profiles show who works at a company, their seniority, and often provide behind-the-scenes employee satisfaction signals. Facebook does have a Jobs feature (Facebook Jobs), which is useful for hourly and local jobs, retail, and service roles that smaller businesses post through their pages. Facebook is genuinely effective for finding local opportunities that small businesses post through their Facebook pages. For professional, corporate, or skilled roles, LinkedIn has no serious competition. For hourly, retail, or gig work at local businesses, Facebook is a legitimate search channel.
    language: en-US
main entity: Which is better for business marketing, Facebook or LinkedIn?
  type: Question
  accepted answer: Answer
    text: It depends on your target customer. Facebook wins for B2C (business-to-consumer) marketing at scale: 2.9 billion reachable users with the most sophisticated demographic, interest, and behavioral targeting available — combined with the lowest CPMs in digital advertising. If you're selling consumer products, running a local business, or driving e-commerce conversions, Facebook Ads' combination of reach and targeting make it extremely efficient. LinkedIn wins for B2B (business-to-business) marketing: the ability to target by job title, company size, industry, seniority level, and professional skills is unique to LinkedIn and invaluable for reaching business decision-makers. LinkedIn ads cost 3-5x more per click than Facebook, but B2B buyers who see LinkedIn ads are 6x more likely to convert and the lead quality (matching your ideal customer profile) is dramatically higher. Most B2B companies use LinkedIn for top-of-funnel awareness and lead gen, then use LinkedIn Lead Gen Forms or targeted landing pages for conversion. Consumer brands rarely find LinkedIn's higher CPMs justified. Rule of thumb: if your customer is a job title (CTO, CFO, HR director, marketing manager), LinkedIn. If your customer is a demographic or interest group, Facebook.
    language: en-US
main entity: Do people actually use Facebook anymore?
  type: Question
  accepted answer: Answer
    text: Yes — Facebook's active user base continues to grow globally despite perception in younger demographics that it's declining. Facebook reached 3.27 billion monthly active users in Q1 2026, the highest in the company's history. However, the demographic composition has shifted dramatically: the heaviest Facebook users in the US and Western Europe are now 35-65+, while 18-24 year olds spend most social media time on TikTok, Instagram, and Snapchat. Facebook Groups and Facebook Marketplace have become the platform's most engaged features — people who don't post personal updates often remain active Facebook users specifically for Groups (neighborhood communities, hobby groups, buy-sell-trade groups) and Marketplace commerce. For anyone targeting audiences over 40, Facebook remains essential. For anyone targeting Gen Z primarily, other platforms offer higher engagement. The most accurate framing: Facebook didn't lose users; it gained many older users while younger users' attention migrated to Instagram and TikTok (both of which Meta also owns).
    language: en-US
main entity: Should I use LinkedIn or Facebook for personal branding?
  type: Question
  accepted answer: Answer
    text: Use LinkedIn for professional personal branding and Facebook for personal/community branding — they serve different brand contexts. LinkedIn is the standard platform for building professional credibility: your LinkedIn profile serves as a public resume and professional bio, your content reaches industry peers, recruiters, and potential clients, and LinkedIn's algorithm rewards expertise-sharing (industry insights, professional lessons, career advice). A strong LinkedIn presence directly supports career advancement, consulting opportunities, and B2B business development. Facebook personal branding is more appropriate for community leadership, local business owners, creators with a personal audience, or anyone whose brand is built on personal relationships rather than professional expertise. Facebook Groups and Pages allow you to build communities around your interests or local influence. Many professionals use both: LinkedIn for professional reputation and career network, Facebook for personal community and engagement with fans/customers at a more human, personal level.
    language: en-US

How to Choose Between LinkedIn and Facebook
type: HowTo
description: LinkedIn is a professional networking platform designed for B2B marketing and career development, while Facebook is a social networking platform focused on personal connections and B2C engagement. LinkedIn generates 2-3x higher conversion rates for B2B sales, whereas Facebook's 3 billion+ users make it ideal for broad consumer reach.
language: en-US
total time: PT3M
step: Consider: Primary Purpose
step: Consider: Monthly Active Users
step: Consider: B2B Lead Conversion Rate
step: Consider: Carousel Ad Engagement Rate
step: Consider: Target Audience Demographic
step: Consider: Organic Engagement Trends (2026)
step: Consider: Annual Member Growth Rate
step: Consider: Best For Advertising ROI
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Both platforms serve distinct but complementary purposes in 2026. LinkedIn excels for B2B marketing with superior conversion rates and professional targeting, making it essential for enterprise sales teams. Facebook dominates in reach and consumer engagement, with recent algorithm improvements supporting organic content growth, making it superior for B2C brands and mass-market campaigns.

Consider: Primary Purpose
type: HowToStep
position: 1
text: Primary Purpose: LinkedIn has Professional networking and B2B marketing, while Facebook has Social networking and personal connections.

Consider: Monthly Active Users
type: HowToStep
position: 2
text: Monthly Active Users: LinkedIn has 930 million, while Facebook has 3+ billion.

Consider: B2B Lead Conversion Rate
type: HowToStep
position: 3
text: B2B Lead Conversion Rate: LinkedIn has 2-3x higher than Facebook, while Facebook has Lower for B2B purposes.

Consider: Carousel Ad Engagement Rate
type: HowToStep
position: 4
text: Carousel Ad Engagement Rate: LinkedIn has 6.60%, while Facebook has Varies by content type.

Consider: Target Audience Demographic
type: HowToStep
position: 5
text: Target Audience Demographic: LinkedIn has Professionals and businesses, while Facebook has General population, millennials core.

Consider: Organic Engagement Trends (2026)
type: HowToStep
position: 6
text: Organic Engagement Trends (2026): LinkedIn has Declining (likes -13%, comments -17%), while Facebook has Improving (7% lift in feed/video views Q4 2025).

Consider: Annual Member Growth Rate
type: HowToStep
position: 7
text: Annual Member Growth Rate: LinkedIn has ~9% YoY (70 million new members annually), while Facebook has Steady growth in core markets.

Consider: Best For Advertising ROI
type: HowToStep
position: 8
text: Best For Advertising ROI: LinkedIn has B2B and professional services, while Facebook has B2C and consumer products.

claimreview
type: ClaimReview
language: en-US
is accessible for free: true
conditions of access: Free
claim reviewed: LinkedIn is better than Facebook
review body: LinkedIn is a professional networking platform designed for B2B marketing and career development, while Facebook is a social networking platform focused on personal connections and B2C engagement. LinkedIn generates 2-3x higher conversion rates for B2B sales, whereas Facebook's 3 billion+ users make it ideal for broad consumer reach.
date published: 2026-04-25
date modified: 2026-08-04
review rating: Rating
  rating: MIXTURE
  best rating: TRUE
  worst rating: FALSE
  alternate name: Depends on use case — see analysis
author: A Versus B
publisher: A Versus B
item reviewed: LinkedIn is better than Facebook
  type: Claim
  language: en-US
  text: LinkedIn is a professional networking platform designed for B2B marketing and career development, while Facebook is a social networking platform focused on personal connections and B2C engagement. LinkedIn generates 2-3x higher conversion rates for B2B sales, whereas Facebook's 3 billion+ users make
  author: Internet consensus
  appearance: facebook-vs-linkedin
  first appearance: facebook-vs-linkedin

Enterprise Plan Monthly Cost Per User
type: PropertyValue
value: LinkedIn: $10 | Facebook: N/A

Free Plan Message History Retention
type: PropertyValue
value: LinkedIn: 90 days | Facebook: N/A

Third-Party Integrations Available
type: PropertyValue
value: LinkedIn: 35+ major integrations | Facebook: N/A

Daily Posts Published (Organic)
type: PropertyValue
value: LinkedIn: 37 million | Facebook: N/A

Free Plan External Guest Collaboration
type: PropertyValue
value: LinkedIn: Limited; 1st-degree network messaging | Facebook: N/A

Paid Plan Starting Price
type: PropertyValue
value: LinkedIn: $40 (Premium individual) | Facebook: N/A

Monthly Active Users
type: PropertyValue
value: LinkedIn: 930 million | Facebook: 3.07 billion
value reference: LinkedIn

Paying Organizations/Enterprise Customers
type: PropertyValue
value: LinkedIn: ~67,000 (LinkedIn Sales Navigator customers) | Facebook: N/A

Free Plan Message History
type: PropertyValue
value: LinkedIn: Unlimited | Facebook: N/A

Free Plan App Integrations
type: PropertyValue
value: LinkedIn: Unlimited (via third-party APIs) | Facebook: N/A

Pro/Standard Plan Cost per User/Month
type: PropertyValue
value: LinkedIn: $9,950/month (recruiter flat rate) | Facebook: N/A

Countries Supported
type: PropertyValue
value: LinkedIn: 200+ | Facebook: N/A

Languages Supported
type: PropertyValue
value: LinkedIn: 62+ | Facebook: N/A

Time to Operational Team Setup
type: PropertyValue
value: LinkedIn: Weeks to months (profile building) | Facebook: N/A

Accredited Investors
type: PropertyValue
value: LinkedIn: ~50,000 | Facebook: N/A

Equity Compensation Transparency Score
type: PropertyValue
value: LinkedIn: 3/10 | Facebook: N/A

Startup Job Listings Percentage
type: PropertyValue
value: LinkedIn: ~2-3% | Facebook: N/A

Average Daily Time Spent (Global)
type: PropertyValue
value: LinkedIn: N/A | Facebook: 45

Engagement Rate
type: PropertyValue
value: LinkedIn: N/A | Facebook: 1.2

Primary Audience Demographics
type: PropertyValue
value: LinkedIn: N/A | Facebook: Millennials, Gen X, broad age range

Algorithm Transparency
type: PropertyValue
value: LinkedIn: N/A | Facebook: Limited public documentation

Creator Monetization Options
type: PropertyValue
value: LinkedIn: N/A | Facebook: In-stream ads, brand deals, bonuses

Content Character Limit
type: PropertyValue
value: LinkedIn: N/A | Facebook: Unlimited

Advertising Cost Efficiency
type: PropertyValue
value: LinkedIn: N/A | Facebook: Higher competition, wider reach per dollar

Monthly Active Users
type: PropertyValue
value: LinkedIn: N/A | Facebook: 3+ billion

Monthly US Web Visits
type: PropertyValue
value: LinkedIn: N/A | Facebook: ~2.8 billion

Annual Revenue
type: PropertyValue
value: LinkedIn: N/A | Facebook: $114+ billion

User Identity Requirements
type: PropertyValue
value: LinkedIn: N/A | Facebook: Real name policy enforced

Primary Revenue Model
type: PropertyValue
value: LinkedIn: N/A | Facebook: Targeted advertising based on user data

Content Moderation Approach
type: PropertyValue
value: LinkedIn: N/A | Facebook: Centralized, AI-assisted with human oversight

Daily Active Users
type: PropertyValue
value: LinkedIn: N/A | Facebook: 1.19 billion

Average Engagement Rate
type: PropertyValue
value: LinkedIn: N/A | Facebook: 0.09%

Average Daily Time Spent
type: PropertyValue
value: LinkedIn: N/A | Facebook: 58 minutes

Primary Target Age Group
type: PropertyValue
value: LinkedIn: N/A | Facebook: 25-64 (median 40)

Gen Z User Percentage
type: PropertyValue
value: LinkedIn: N/A | Facebook: 18%

Video Content (Reels/Stories) Engagement Share
type: PropertyValue
value: LinkedIn: N/A | Facebook: 31%

Average Post Organic Reach
type: PropertyValue
value: LinkedIn: N/A | Facebook: 2.2%

Annual Advertising Revenue (2024)
type: PropertyValue
value: LinkedIn: N/A | Facebook: $114.9 billion

Market Capitalization (2024)
type: PropertyValue
value: LinkedIn: N/A | Facebook: $1,340 billion

Organic Reach for Brand Posts
type: PropertyValue
value: LinkedIn: N/A | Facebook: 5.2%

End-to-End Encryption Coverage
type: PropertyValue
value: LinkedIn: N/A | Facebook: 0% (experimental in select regions)

Average Time Spent Daily per User
type: PropertyValue
value: LinkedIn: N/A | Facebook: 58 minutes

Gen Z (13-24) Daily Usage Rate
type: PropertyValue
value: LinkedIn: N/A | Facebook: 32%

Gen Z (13-24) Daily Active Users
type: PropertyValue
value: LinkedIn: N/A | Facebook: 32%

Year-over-Year User Growth Rate
type: PropertyValue
value: LinkedIn: N/A | Facebook: 2%

Primary Content Format
type: PropertyValue
value: LinkedIn: N/A | Facebook: Mixed (posts, photos, videos, reels)

Algorithm Content Discovery Effectiveness
type: PropertyValue
value: LinkedIn: N/A | Facebook: 45%

Average Creator Earnings (CPM)
type: PropertyValue
value: LinkedIn: N/A | Facebook: $0.25 - $3.50

Content Moderation Response Time
type: PropertyValue
value: LinkedIn: N/A | Facebook: 24-48 hours

Creator Monetization (CPM)
type: PropertyValue
value: LinkedIn: N/A | Facebook: $0.25-$4.00

Primary User Age Group
type: PropertyValue
value: LinkedIn: N/A | Facebook: 25-54 (majority demographic)

Content Format Flexibility
type: PropertyValue
value: LinkedIn: N/A | Facebook: Text, images, stories, reels, live video, long-form (60-90 min)

Data Privacy Risk Level
type: PropertyValue
value: LinkedIn: N/A | Facebook: Moderate (US regulation, GDPR compliant)

Algorithm Virality Factor
type: PropertyValue
value: LinkedIn: N/A | Facebook: Follower/connection-dependent; low for new creators

US Regulatory Status
type: PropertyValue
value: LinkedIn: N/A | Facebook: Approved; operating normally

Monthly Active Users
type: PropertyValue
value: LinkedIn: N/A | Facebook: 3,070 million

Average Daily Time Spent
type: PropertyValue
value: LinkedIn: N/A | Facebook: 58 minutes

Global Market Share
type: PropertyValue
value: LinkedIn: N/A | Facebook: 27% of social media usage

Data Privacy Rating
type: PropertyValue
value: LinkedIn: N/A | Facebook: Poor (heavy data collection and tracking)

Algorithmic Feed Influence
type: PropertyValue
value: LinkedIn: N/A | Facebook: High (personalized algorithm drives 60% of engagement)

Founded Year
type: PropertyValue
value: LinkedIn: N/A | Facebook: 2004

Annual Revenue (2025)
type: PropertyValue
value: LinkedIn: N/A | Facebook: $114 billion (Meta total)

Identity Requirement
type: PropertyValue
value: LinkedIn: N/A | Facebook: Real-name policy (enforced)

Median User Age
type: PropertyValue
value: LinkedIn: N/A | Facebook: 40+ years

Average Video Engagement Rate
type: PropertyValue
value: LinkedIn: N/A | Facebook: 1.2%

Cost Per 1,000 Impressions (CPM)
type: PropertyValue
value: LinkedIn: N/A | Facebook: $6.50

Active Monthly Group Members
type: PropertyValue
value: LinkedIn: N/A | Facebook: 2.8 billion

E-commerce Monthly Marketplace Visitors
type: PropertyValue
value: LinkedIn: N/A | Facebook: 500 million

Organic Reach Decline (2018-2024)
type: PropertyValue
value: LinkedIn: N/A | Facebook: -55%

Monthly Active Users
type: PropertyValue
value: LinkedIn: N/A | Facebook: 3.07 billion

Daily Active Users
type: PropertyValue
value: LinkedIn: N/A | Facebook: 2.11 billion

Annual Advertising Revenue
type: PropertyValue
value: LinkedIn: N/A | Facebook: $114.9 billion

Data Points Per User for Targeting
type: PropertyValue
value: LinkedIn: N/A | Facebook: 190+ data points

Primary User Age Demographic
type: PropertyValue
value: LinkedIn: N/A | Facebook: 25-34 (peak); 13% under 18, 45% age 25+

Message Read Rate
type: PropertyValue
value: LinkedIn: N/A | Facebook: 25%

User Trust in Content Moderation
type: PropertyValue
value: LinkedIn: N/A | Facebook: 38%

Available AR Filters/Lenses
type: PropertyValue
value: LinkedIn: N/A | Facebook: 250+ filters

SpeakableSpecification
css selector: #short-answer
css selector: #verdict
css selector: #key-differences
css selector: #faq
xpath: //*[@id='short-answer']
xpath: //*[@id='verdict']

LinkedIn — Wikipedia
type: CreativeWork

Facebook — Wikipedia
type: CreativeWork

Compare LinkedIn vs Facebook
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/facebook-vs-linkedin
object: LinkedIn
object: Facebook

Paid Plan Starting Price
type: PropertyValue
value reference: Pricing

Monthly Active Users
type: PropertyValue
value reference: User Base

Paying Organizations/Enterprise Customers
type: PropertyValue
value reference: User Base

Free Plan Message History
type: PropertyValue
value reference: Features

Free Plan App Integrations
type: PropertyValue
value reference: Features

Pro/Standard Plan Cost per User/Month
type: PropertyValue
value reference: Pricing

Countries Supported
type: PropertyValue
value reference: Global Reach

Languages Supported
type: PropertyValue
value reference: Global Reach

Time to Operational Team Setup
type: PropertyValue
value reference: Deployment

Accredited Investors
type: PropertyValue
value reference: Investor Network

Equity Compensation Transparency Score
type: PropertyValue
value reference: Startup Features

Startup Job Listings Percentage
type: PropertyValue
value reference: Job Market

Average Daily Time Spent (Global)
type: PropertyValue
value reference: Engagement

Engagement Rate
type: PropertyValue
value reference: Performance

Primary Audience Demographics
type: PropertyValue
value reference: Audience

Algorithm Transparency
type: PropertyValue
value reference: Transparency

Creator Monetization Options
type: PropertyValue
value reference: Monetization

Content Character Limit
type: PropertyValue
value reference: Features

Advertising Cost Efficiency
type: PropertyValue
value reference: Marketing

Monthly Active Users
type: PropertyValue
value reference: Reach

Monthly US Web Visits
type: PropertyValue
value reference: Traffic & Engagement

Annual Revenue
type: PropertyValue
value reference: Business Metrics

User Identity Requirements
type: PropertyValue
value reference: Privacy & Identity

Primary Revenue Model
type: PropertyValue
value reference: Business Model

Content Moderation Approach
type: PropertyValue
value reference: Community Management

Daily Active Users
type: PropertyValue
value reference: Scale & Reach

Average Engagement Rate
type: PropertyValue
value reference: Engagement

Average Daily Time Spent
type: PropertyValue
value reference: Engagement

Primary Target Age Group
type: PropertyValue
value reference: Demographics

Gen Z User Percentage
type: PropertyValue
value reference: Demographics

Video Content (Reels/Stories) Engagement Share
type: PropertyValue
value reference: Content Performance

Average Post Organic Reach
type: PropertyValue
value reference: Content Performance

Annual Advertising Revenue (2024)
type: PropertyValue
value reference: Monetization

Market Capitalization (2024)
type: PropertyValue
value reference: Financial Strength

Organic Reach for Brand Posts
type: PropertyValue
value reference: Content Performance

End-to-End Encryption Coverage
type: PropertyValue
value reference: Security

Average Time Spent Daily per User
type: PropertyValue
value reference: Engagement

Gen Z (13-24) Daily Usage Rate
type: PropertyValue
value reference: Demographics

Gen Z (13-24) Daily Active Users
type: PropertyValue
value reference: Engagement

Year-over-Year User Growth Rate
type: PropertyValue
value reference: Growth

Primary Content Format
type: PropertyValue
value reference: Content

Algorithm Content Discovery Effectiveness
type: PropertyValue
value reference: Discovery

Average Creator Earnings (CPM)
type: PropertyValue
value reference: Monetization

Content Moderation Response Time
type: PropertyValue
value reference: Safety & Moderation

Creator Monetization (CPM)
type: PropertyValue
value reference: Monetization

Primary User Age Group
type: PropertyValue
value reference: Demographics

Content Format Flexibility
type: PropertyValue
value reference: Features

Data Privacy Risk Level
type: PropertyValue
value reference: Privacy & Security

Algorithm Virality Factor
type: PropertyValue
value reference: Growth Mechanics

US Regulatory Status
type: PropertyValue
value reference: Legal & Compliance

Monthly Active Users
type: PropertyValue
value reference: Market Reach

Average Daily Time Spent
type: PropertyValue
value reference: Engagement

Global Market Share
type: PropertyValue
value reference: Market Position

Data Privacy Rating
type: PropertyValue
value reference: Privacy

Algorithmic Feed Influence
type: PropertyValue
value reference: Content Curation

Founded Year
type: PropertyValue
value reference: History

Annual Revenue (2025)
type: PropertyValue
value reference: Financial Performance

Identity Requirement
type: PropertyValue
value reference: User Experience

Median User Age
type: PropertyValue
value reference: Demographics

Average Video Engagement Rate
type: PropertyValue
value reference: Engagement

Cost Per 1,000 Impressions (CPM)
type: PropertyValue
value reference: Advertising

Active Monthly Group Members
type: PropertyValue
value reference: Community

E-commerce Monthly Marketplace Visitors
type: PropertyValue
value reference: Commerce

Organic Reach Decline (2018-2024)
type: PropertyValue
value reference: Organic Performance

Monthly Active Users
type: PropertyValue
value reference: User Base

Daily Active Users
type: PropertyValue
value reference: User Base

Annual Advertising Revenue
type: PropertyValue
value reference: Monetization

Data Points Per User for Targeting
type: PropertyValue
value reference: Advertising

Primary User Age Demographic
type: PropertyValue
value reference: Demographics

Message Read Rate
type: PropertyValue
value reference: Engagement

User Trust in Content Moderation
type: PropertyValue
value reference: Safety

Available AR Filters/Lenses
type: PropertyValue
value reference: Features