Facebook vs Instagram
type: Article
description: Facebook is a broader social network focused on community groups, events, and news sharing with 3.07 billion monthly users, while Instagram is a visual-first platform emphasizing photos and short videos with 2.00 billion monthly users. Facebook skews older (median age 40+) while Instagram dominates among Gen Z and millennials (median age 25-34).
language: en-US
date published: 2026-07-09T06:54:21.386Z
date created: 2026-07-09T06:54:21.386Z
date modified: 2026-07-09T06:54:21.423Z
content reference time: 2026-07-09T06:54:21.423Z
author: A Versus B
publisher: A Versus B
about: Facebook
about: Instagram
abstract: Facebook is a broader social network focused on community groups, events, and news sharing with 3.07 billion monthly users, while Instagram is a visual-first platform emphasizing photos and short videos with 2.00 billion monthly users. Facebook skews older (median age 40+) while Instagram dominates among Gen Z and millennials (median age 25-34).
text: Monthly Active Users. Primary Content Type. Median User Age. Video Engagement Rate. E-commerce Integration. Ad Cost Per 1,000 Impressions (CPM). User Privacy Controls
conclusion text: Choose Facebook if you want the largest reach for community-building, event promotion, groups, and cost-effective advertising to older demographics. Choose Instagram if you prioritize visual storytelling, younger audience engagement, Reels video performance, and lifestyle/brand content with higher engagement rates.
additional property: Quarterly Revenue (2026)
  type: PropertyValue
  value: Facebook: Part of Meta's $116.6B annual revenue | Instagram: N/A
additional property: B2B Lead Conversion Lift
  type: PropertyValue
  value: Facebook: Baseline (1x) | Instagram: N/A
additional property: Average User Connections
  type: PropertyValue
  value: Facebook: Variable (friends list average) | Instagram: N/A
additional property: Carousel Ad Engagement Rate
  type: PropertyValue
  value: Facebook: Varies by content (typically 3-5%) | Instagram: N/A
additional property: Organic Feed View Lift (Q4 2025)
  type: PropertyValue
  value: Facebook: 7% lift in feed and video views | Instagram: N/A
additional property: Annual Member Growth Rate
  type: PropertyValue
  value: Facebook: Steady growth (estimated 2-3%) | Instagram: N/A
additional property: Ideal Advertising ROI
  type: PropertyValue
  value: Facebook: B2C and consumer products | Instagram: N/A
additional property: Average Daily Time Spent (Global)
  type: PropertyValue
  value: Facebook: 45 | Instagram: N/A
additional property: Engagement Rate
  type: PropertyValue
  value: Facebook: 1.2 | Instagram: N/A
additional property: Primary Audience Demographics
  type: PropertyValue
  value: Facebook: Millennials, Gen X, broad age range | Instagram: N/A
additional property: Algorithm Transparency
  type: PropertyValue
  value: Facebook: Limited public documentation | Instagram: N/A
additional property: Creator Monetization Options
  type: PropertyValue
  value: Facebook: In-stream ads, brand deals, bonuses | Instagram: N/A
additional property: Content Character Limit
  type: PropertyValue
  value: Facebook: Unlimited | Instagram: N/A
additional property: Advertising Cost Efficiency
  type: PropertyValue
  value: Facebook: Higher competition, wider reach per dollar | Instagram: N/A
additional property: Monthly Active Users
  type: PropertyValue
  value: Facebook: 3+ billion | Instagram: 2.14 billion (monthly actives)
  value reference: Instagram
additional property: Daily Active Users
  type: PropertyValue
  value: Facebook: 1,900+ million | Instagram: N/A
additional property: Monthly US Web Visits
  type: PropertyValue
  value: Facebook: ~2.8 billion | Instagram: N/A
additional property: Annual Revenue
  type: PropertyValue
  value: Facebook: $114+ billion | Instagram: N/A
additional property: Year-over-Year Growth Rate
  type: PropertyValue
  value: Facebook: 5-7% | Instagram: 6.3%
  value reference: Instagram
additional property: User Identity Requirements
  type: PropertyValue
  value: Facebook: Real name policy enforced | Instagram: N/A
additional property: Primary Revenue Model
  type: PropertyValue
  value: Facebook: Targeted advertising based on user data | Instagram: N/A
additional property: Content Moderation Approach
  type: PropertyValue
  value: Facebook: Centralized, AI-assisted with human oversight | Instagram: N/A
additional property: Monthly Active Users
  type: PropertyValue
  value: Facebook: 3.07 billion | Instagram: 2.00 billion
  value reference: Facebook
additional property: Daily Active Users
  type: PropertyValue
  value: Facebook: 1.19 billion | Instagram: 1.47 billion
  value reference: Facebook
additional property: Average Engagement Rate
  type: PropertyValue
  value: Facebook: 0.09% | Instagram: 1.08% (visual posts)
  value reference: Instagram
additional property: Average Daily Time Spent
  type: PropertyValue
  value: Facebook: 58 minutes | Instagram: 95 minutes
  value reference: Instagram
additional property: Primary Target Age Group
  type: PropertyValue
  value: Facebook: 25-64 (median 40) | Instagram: 18-34 (median 26)
additional property: Gen Z User Percentage
  type: PropertyValue
  value: Facebook: 18% | Instagram: 62%
  value reference: Instagram
additional property: Video Content (Reels/Stories) Engagement Share
  type: PropertyValue
  value: Facebook: 31% | Instagram: 67%
  value reference: Instagram
additional property: Average Post Organic Reach
  type: PropertyValue
  value: Facebook: 2.2% | Instagram: 3.8%
  value reference: Instagram
additional property: Annual Advertising Revenue (2024)
  type: PropertyValue
  value: Facebook: $114.9 billion | Instagram: N/A
additional property: Market Capitalization (2024)
  type: PropertyValue
  value: Facebook: $1,340 billion | Instagram: N/A
additional property: Organic Reach for Brand Posts
  type: PropertyValue
  value: Facebook: 5.2% | Instagram: N/A
additional property: End-to-End Encryption Coverage
  type: PropertyValue
  value: Facebook: 0% (experimental in select regions) | Instagram: N/A
additional property: Average Time Spent Daily per User
  type: PropertyValue
  value: Facebook: 58 minutes | Instagram: N/A
additional property: Gen Z (13-24) Daily Usage Rate
  type: PropertyValue
  value: Facebook: 32% | Instagram: N/A
additional property: Global Monthly Active Users
  type: PropertyValue
  value: Facebook: 3.07 billion | Instagram: N/A
additional property: Gen Z (13-24) Daily Active Users
  type: PropertyValue
  value: Facebook: 32% | Instagram: N/A
additional property: Year-over-Year User Growth Rate
  type: PropertyValue
  value: Facebook: 2% | Instagram: N/A
additional property: Primary Content Format
  type: PropertyValue
  value: Facebook: Mixed (posts, photos, videos, reels) | Instagram: N/A
additional property: Algorithm Content Discovery Effectiveness
  type: PropertyValue
  value: Facebook: 45% | Instagram: N/A
additional property: Average Creator Earnings (CPM)
  type: PropertyValue
  value: Facebook: $0.25 - $3.50 | Instagram: N/A
additional property: Content Moderation Response Time
  type: PropertyValue
  value: Facebook: 24-48 hours | Instagram: N/A
additional property: Creator Monetization (CPM)
  type: PropertyValue
  value: Facebook: $0.25-$4.00 | Instagram: N/A
additional property: Primary User Age Group
  type: PropertyValue
  value: Facebook: 25-54 (majority demographic) | Instagram: N/A
additional property: Content Format Flexibility
  type: PropertyValue
  value: Facebook: Text, images, stories, reels, live video, long-form (60-90 min) | Instagram: N/A
additional property: Data Privacy Risk Level
  type: PropertyValue
  value: Facebook: Moderate (US regulation, GDPR compliant) | Instagram: N/A
additional property: Algorithm Virality Factor
  type: PropertyValue
  value: Facebook: Follower/connection-dependent; low for new creators | Instagram: N/A
additional property: US Regulatory Status
  type: PropertyValue
  value: Facebook: Approved; operating normally | Instagram: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/facebook
significant link: https://www.aversusb.net/alternatives/facebook
significant link: https://www.aversusb.net/entity/instagram
significant link: https://www.aversusb.net/alternatives/instagram
significant link: https://www.aversusb.net/api/answer/facebook-vs-instagram)
significant link: https://www.aversusb.net/api/v1/schema/facebook-vs-instagram)
related link: https://www.aversusb.net/compare/facebook-vs-instagram
related link: https://www.aversusb.net/compare/instagram-vs-tiktok
related link: https://www.aversusb.net/compare/facebook-vs-linkedin
related link: https://www.aversusb.net/compare/facebook-vs-twitter
related link: https://www.aversusb.net/compare/facebook-vs-reddit
related link: https://www.aversusb.net/compare/instagram-vs-pinterest
related link: https://www.aversusb.net/compare/instagram-vs-snapchat
related link: https://www.aversusb.net/compare/linkedin-vs-instagram
teaches: How to choose between Facebook and Instagram
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Facebook vs Instagram — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Facebook
type: Thing
language: en-US
description: World's largest social network focused on community, events, and news sharing.
image: ImageObject
  caption: Facebook
subject of: Facebook vs Instagram
image: ImageObject
  caption: Facebook

Instagram
type: Thing
language: en-US
description: Visual-first social platform emphasizing photos, short videos, and Stories content.
image: ImageObject
  caption: Instagram
subject of: Facebook vs Instagram
image: ImageObject
  caption: Instagram

Facebook vs Instagram — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Facebook vs Instagram. Contains 117 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Quarterly Revenue (2026)
  type: PropertyValue
  value reference: Business
variable measured: B2B Lead Conversion Lift
  type: PropertyValue
  value reference: Performance
variable measured: Average User Connections
  type: PropertyValue
  value reference: Engagement
variable measured: Carousel Ad Engagement Rate
  type: PropertyValue
  value reference: Advertising
variable measured: Organic Feed View Lift (Q4 2025)
  type: PropertyValue
  value reference: Engagement
variable measured: Annual Member Growth Rate
  type: PropertyValue
  value reference: Growth
variable measured: Ideal Advertising ROI
  type: PropertyValue
  value reference: Strategy
variable measured: Average Daily Time Spent (Global)
  type: PropertyValue
  value reference: Engagement
variable measured: Engagement Rate
  type: PropertyValue
  value reference: Performance
variable measured: Primary Audience Demographics
  type: PropertyValue
  value reference: Audience
variable measured: Algorithm Transparency
  type: PropertyValue
  value reference: Transparency
variable measured: Creator Monetization Options
  type: PropertyValue
  value reference: Monetization
variable measured: Content Character Limit
  type: PropertyValue
  value reference: Features
variable measured: Advertising Cost Efficiency
  type: PropertyValue
  value reference: Marketing
variable measured: Monthly Active Users
  type: PropertyValue
  value reference: Reach
variable measured: Daily Active Users
  type: PropertyValue
  value reference: User Base
variable measured: Monthly US Web Visits
  type: PropertyValue
  value reference: Traffic & Engagement
variable measured: Annual Revenue
  type: PropertyValue
  value reference: Business Metrics
variable measured: Year-over-Year Growth Rate
  type: PropertyValue
  value reference: Growth
variable measured: User Identity Requirements
  type: PropertyValue
  value reference: Privacy & Identity
variable measured: Primary Revenue Model
  type: PropertyValue
  value reference: Business Model
variable measured: Content Moderation Approach
  type: PropertyValue
  value reference: Community Management
variable measured: Monthly Active Users
  type: PropertyValue
  value reference: User Base
variable measured: Daily Active Users
  type: PropertyValue
  value reference: User Base
variable measured: Average Engagement Rate
  type: PropertyValue
  value reference: Engagement
variable measured: Average Daily Time Spent
  type: PropertyValue
  value reference: Engagement
variable measured: Primary Target Age Group
  type: PropertyValue
  value reference: Demographics
variable measured: Gen Z User Percentage
  type: PropertyValue
  value reference: Demographics
variable measured: Video Content (Reels/Stories) Engagement Share
  type: PropertyValue
  value reference: Content Performance
variable measured: Average Post Organic Reach
  type: PropertyValue
  value reference: Content Performance
variable measured: Annual Advertising Revenue (2024)
  type: PropertyValue
  value reference: Monetization
variable measured: Market Capitalization (2024)
  type: PropertyValue
  value reference: Valuation
variable measured: Organic Reach for Brand Posts
  type: PropertyValue
  value reference: Content Performance
variable measured: End-to-End Encryption Coverage
  type: PropertyValue
  value reference: Security
variable measured: Average Time Spent Daily per User
  type: PropertyValue
  value reference: Engagement
variable measured: Gen Z (13-24) Daily Usage Rate
  type: PropertyValue
  value reference: Demographics
variable measured: Global Monthly Active Users
  type: PropertyValue
  value reference: User Base
variable measured: Gen Z (13-24) Daily Active Users
  type: PropertyValue
  value reference: Engagement
variable measured: Year-over-Year User Growth Rate
  type: PropertyValue
  value reference: Growth
variable measured: Primary Content Format
  type: PropertyValue
  value reference: Content
variable measured: Algorithm Content Discovery Effectiveness
  type: PropertyValue
  value reference: Discovery
variable measured: Average Creator Earnings (CPM)
  type: PropertyValue
  value reference: Monetization
variable measured: Content Moderation Response Time
  type: PropertyValue
  value reference: Safety & Moderation
variable measured: Creator Monetization (CPM)
  type: PropertyValue
  value reference: Monetization
variable measured: Primary User Age Group
  type: PropertyValue
  value reference: Demographics
variable measured: Content Format Flexibility
  type: PropertyValue
  value reference: Features
variable measured: Data Privacy Risk Level
  type: PropertyValue
  value reference: Privacy & Security
variable measured: Algorithm Virality Factor
  type: PropertyValue
  value reference: Growth Mechanics
variable measured: US Regulatory Status
  type: PropertyValue
  value reference: Legal & Compliance
variable measured: Median User Age
  type: PropertyValue
  value reference: Demographics
variable measured: Average Video Engagement Rate
  type: PropertyValue
  value reference: Engagement
variable measured: Cost Per 1,000 Impressions (CPM)
  type: PropertyValue
  value reference: Advertising
variable measured: Active Monthly Group Members
  type: PropertyValue
  value reference: Community
variable measured: E-commerce Monthly Marketplace Visitors
  type: PropertyValue
  value reference: Commerce
variable measured: Organic Reach Decline (2018-2024)
  type: PropertyValue
  value reference: Organic Performance
variable measured: Monthly Active Users (Q1 2026)
  type: PropertyValue
  value reference: Audience Size
variable measured: Year-over-Year Growth Rate (2025-2026)
  type: PropertyValue
  value reference: Growth
variable measured: Follower Monetization Multiplier
  type: PropertyValue
  value reference: Revenue
variable measured: Organic Growth Accessibility
  type: PropertyValue
  value reference: Creator Friendliness
variable measured: Ecommerce Integration Level
  type: PropertyValue
  value reference: Commerce Features
variable measured: Algorithm-Driven Reach
variable measured: Content Format Variety
variable measured: Primary Audience Demographic Spending Power
variable measured: AR Active Users
variable measured: E-Commerce Integration
variable measured: Primary User Motivation
variable measured: Interface Design
variable measured: Content Permanence
variable measured: Advertising Maturity
is based on: https://www.aversusb.net/compare/facebook-vs-instagram)

Facebook vs Instagram — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Facebook vs Instagram.
has defined term: Business
has defined term: Performance
has defined term: Engagement
has defined term: Advertising
has defined term: Growth
has defined term: Strategy
has defined term: Audience
has defined term: Transparency
has defined term: Monetization
has defined term: Features
has defined term: Marketing
has defined term: Reach
has defined term: User Base
has defined term: Traffic & Engagement
has defined term: Business Metrics
has defined term: Privacy & Identity
has defined term: Business Model
has defined term: Community Management
has defined term: Demographics
has defined term: Content Performance
has defined term: Valuation
has defined term: Security
has defined term: Content
has defined term: Discovery
has defined term: Safety & Moderation
has defined term: Privacy & Security
has defined term: Growth Mechanics
has defined term: Legal & Compliance
has defined term: Community
has defined term: Commerce
has defined term: Organic Performance
has defined term: Audience Size
has defined term: Revenue
has defined term: Creator Friendliness
has defined term: Commerce Features
has defined term: Discovery Potential
has defined term: Audience Quality
has defined term: Technology
has defined term: Content Philosophy
has defined term: User Experience
has defined term: Reach & Scale
has defined term: Search & Discovery
has defined term: Commerce Performance
has defined term: Adoption
has defined term: Maturity
has defined term: Features & Tools
has defined term: Usage Patterns
has defined term: Technical Specs
has defined term: Platform History
has defined term: User Engagement
has defined term: Creator Requirements
has defined term: Business Scale
has defined term: Audience Scale
has defined term: Creator Economics
has defined term: Output Capabilities
has defined term: Discovery Mechanism
has defined term: Algorithm
has defined term: Safety

Business
type: DefinedTerm
term code: business
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Engagement
type: DefinedTerm
term code: engagement
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Advertising
type: DefinedTerm
term code: advertising
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Growth
type: DefinedTerm
term code: growth
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Strategy
type: DefinedTerm
term code: strategy
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Audience
type: DefinedTerm
term code: audience
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Transparency
type: DefinedTerm
term code: transparency
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Monetization
type: DefinedTerm
term code: monetization
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Marketing
type: DefinedTerm
term code: marketing
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Reach
type: DefinedTerm
term code: reach
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

User Base
type: DefinedTerm
term code: user-base
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Traffic & Engagement
type: DefinedTerm
term code: traffic-&-engagement
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Business Metrics
type: DefinedTerm
term code: business-metrics
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Privacy & Identity
type: DefinedTerm
term code: privacy-&-identity
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Business Model
type: DefinedTerm
term code: business-model
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Community Management
type: DefinedTerm
term code: community-management
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Demographics
type: DefinedTerm
term code: demographics
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Content Performance
type: DefinedTerm
term code: content-performance
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Valuation
type: DefinedTerm
term code: valuation
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Security
type: DefinedTerm
term code: security
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Content
type: DefinedTerm
term code: content
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Discovery
type: DefinedTerm
term code: discovery
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Safety & Moderation
type: DefinedTerm
term code: safety-&-moderation
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Privacy & Security
type: DefinedTerm
term code: privacy-&-security
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Growth Mechanics
type: DefinedTerm
term code: growth-mechanics
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Legal & Compliance
type: DefinedTerm
term code: legal-&-compliance
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Community
type: DefinedTerm
term code: community
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Commerce
type: DefinedTerm
term code: commerce
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Organic Performance
type: DefinedTerm
term code: organic-performance
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Audience Size
type: DefinedTerm
term code: audience-size
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Revenue
type: DefinedTerm
term code: revenue
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Creator Friendliness
type: DefinedTerm
term code: creator-friendliness
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Commerce Features
type: DefinedTerm
term code: commerce-features
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Discovery Potential
type: DefinedTerm
term code: discovery-potential
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Audience Quality
type: DefinedTerm
term code: audience-quality
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Technology
type: DefinedTerm
term code: technology
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Content Philosophy
type: DefinedTerm
term code: content-philosophy
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Reach & Scale
type: DefinedTerm
term code: reach-&-scale
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Search & Discovery
type: DefinedTerm
term code: search-&-discovery
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Commerce Performance
type: DefinedTerm
term code: commerce-performance
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Adoption
type: DefinedTerm
term code: adoption
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Maturity
type: DefinedTerm
term code: maturity
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Features & Tools
type: DefinedTerm
term code: features-&-tools
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Usage Patterns
type: DefinedTerm
term code: usage-patterns
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Technical Specs
type: DefinedTerm
term code: technical-specs
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Platform History
type: DefinedTerm
term code: platform-history
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

User Engagement
type: DefinedTerm
term code: user-engagement
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Creator Requirements
type: DefinedTerm
term code: creator-requirements
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Business Scale
type: DefinedTerm
term code: business-scale
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Audience Scale
type: DefinedTerm
term code: audience-scale
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Creator Economics
type: DefinedTerm
term code: creator-economics
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Output Capabilities
type: DefinedTerm
term code: output-capabilities
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Discovery Mechanism
type: DefinedTerm
term code: discovery-mechanism
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Algorithm
type: DefinedTerm
term code: algorithm
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

Safety
type: DefinedTerm
term code: safety
in defined term set: Facebook vs Instagram — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-09T06:54:21.423Z
author: A Versus B
publisher: A Versus B
is part of: facebook-vs-instagram)
main entity: Which platform should I use to reach older audiences?
  type: Question
  accepted answer: Answer
    text: Facebook is significantly better for reaching users 40+ years old. Facebook's median user age is 40+, with 68% of users over 35, while Instagram's core audience is 25-34 years old. For B2B services, healthcare, finance, and senior-focused products, Facebook's demographic advantage makes it the primary choice. Facebook also has lower advertising costs ($6.50 CPM vs $8.75), reducing acquisition costs for this demographic.
    language: en-US
main entity: Which platform has better engagement for video content?
  type: Question
  accepted answer: Answer
    text: Instagram delivers 3x higher video engagement (3.6% average) compared to Facebook (1.2% average). Instagram's Reels feature with algorithmic discovery drives 67% of Gen Z users to watch weekly, while Facebook's video algorithm prioritizes paid content heavily. For creators and brands focused on short-form video content, Instagram's algorithm heavily favors visual discovery, making it the superior choice.
    language: en-US
main entity: Which platform is better for building online communities?
  type: Question
  accepted answer: Answer
    text: Facebook dominates community-building with 2.8 billion monthly active group members. Facebook Groups are designed specifically for ongoing conversations, event organization, and niche communities. Instagram lacks equivalent community tools — it's optimized for content discovery rather than conversation threads. For organizations needing discussion forums, event management, and member engagement, Facebook Groups are significantly more powerful.
    language: en-US
main entity: Which platform is more cost-effective for advertising?
  type: Question
  accepted answer: Answer
    text: Facebook offers lower advertising costs with a $6.50 CPM (cost per thousand impressions) compared to Instagram's $8.75 CPM — approximately 35% cheaper. However, Instagram delivers higher engagement rates (3.6% video vs 1.2%), so the cost-per-engagement may be comparable. For budget-constrained campaigns targeting older demographics, Facebook is more cost-effective. For ROI on visual products (fashion, food, beauty), Instagram's higher engagement may justify the premium.
    language: en-US
main entity: Which platform is better for e-commerce brands?
  type: Question
  accepted answer: Answer
    text: Both platforms now offer strong e-commerce integration, but with different strengths. Facebook Marketplace reaches 500+ million monthly visitors and excels at local buying/selling and inventory sales. Instagram's in-app checkout and shopping tags reduce friction in the purchase journey, particularly for lifestyle products. Instagram performs better for brands selling fashion, beauty, and lifestyle items to younger audiences (25-34). Facebook Marketplace is superior for local services, bulk sales, and reaching older demographics. For pure conversion optimization, Instagram's native checkout edge slightly favors e-commerce.
    language: en-US

How to Choose Between Facebook and Instagram
type: HowTo
description: Facebook is a broader social network focused on community groups, events, and news sharing with 3.07 billion monthly users, while Instagram is a visual-first platform emphasizing photos and short videos with 2.00 billion monthly users. Facebook skews older (median age 40+) while Instagram dominates among Gen Z and millennials (median age 25-34).
language: en-US
total time: PT3M
step: Consider: Monthly Active Users
step: Consider: Primary Content Type
step: Consider: Median User Age
step: Consider: Video Engagement Rate
step: Consider: E-commerce Integration
step: Consider: Ad Cost Per 1,000 Impressions (CPM)
step: Consider: User Privacy Controls
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose Facebook if you want the largest reach for community-building, event promotion, groups, and cost-effective advertising to older demographics. Choose Instagram if you prioritize visual storytelling, younger audience engagement, Reels video performance, and lifestyle/brand content with higher engagement rates.

Consider: Monthly Active Users
type: HowToStep
position: 1
text: Monthly Active Users: Facebook has 3.07 billion, while Instagram has 2.00 billion.

Consider: Primary Content Type
type: HowToStep
position: 2
text: Primary Content Type: Facebook has Text, links, photos, events, groups, while Instagram has Photos, Reels (short video), Stories.

Consider: Median User Age
type: HowToStep
position: 3
text: Median User Age: Facebook has 40+ years, while Instagram has 25-34 years.

Consider: Video Engagement Rate
type: HowToStep
position: 4
text: Video Engagement Rate: Facebook has 1.2% average engagement, while Instagram has 3.6% average engagement.

Consider: E-commerce Integration
type: HowToStep
position: 5
text: E-commerce Integration: Facebook has Marketplace, Shops, Live Shopping, while Instagram has Shopping tags, Reels Shopping, Checkout.

Consider: Ad Cost Per 1,000 Impressions (CPM)
type: HowToStep
position: 6
text: Ad Cost Per 1,000 Impressions (CPM): Facebook has $6.50 USD, while Instagram has $8.75 USD.

Consider: User Privacy Controls
type: HowToStep
position: 7
text: User Privacy Controls: Facebook has Granular settings, Activity log, App tracking transparency, while Instagram has Granular settings, Activity log, App tracking transparency.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Facebook vs Instagram
review body: Facebook is a broader social network focused on community groups, events, and news sharing with 3.07 billion monthly users, while Instagram is a visual-first platform emphasizing photos and short videos with 2.00 billion monthly users. Facebook skews older (median age 40+) while Instagram dominates among Gen Z and millennials (median age 25-34).
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Facebook vs Instagram

Median User Age
type: PropertyValue
value: Facebook: 40+ years | Instagram: 25-34 years
value reference: Instagram

Average Video Engagement Rate
type: PropertyValue
value: Facebook: 1.2% | Instagram: 3.6%
value reference: Instagram

Cost Per 1,000 Impressions (CPM)
type: PropertyValue
value: Facebook: $6.50 | Instagram: $8.75
value reference: Facebook

Active Monthly Group Members
type: PropertyValue
value: Facebook: 2.8 billion | Instagram: N/A

E-commerce Monthly Marketplace Visitors
type: PropertyValue
value: Facebook: 500 million | Instagram: 250 million (estimated)
value reference: Facebook

Organic Reach Decline (2018-2024)
type: PropertyValue
value: Facebook: -55% | Instagram: -35%
value reference: Facebook

Monthly Active Users (Q1 2026)
type: PropertyValue
value: Facebook: N/A | Instagram: Instagram

Year-over-Year Growth Rate (2025-2026)
type: PropertyValue
value: Facebook: N/A | Instagram: Instagram

Follower Monetization Multiplier
type: PropertyValue
value: Facebook: N/A | Instagram: Instagram

Organic Growth Accessibility
type: PropertyValue
value: Facebook: N/A | Instagram: Instagram

Ecommerce Integration Level
type: PropertyValue
value: Facebook: N/A | Instagram: Instagram

Algorithm-Driven Reach
type: PropertyValue
value: Facebook: N/A | Instagram: Instagram

Content Format Variety
type: PropertyValue
value: Facebook: N/A | Instagram: Instagram

Primary Audience Demographic Spending Power
type: PropertyValue
value: Facebook: N/A | Instagram: Instagram

AR Active Users
type: PropertyValue
value: Facebook: N/A | Instagram: Not publicly disclosed

E-Commerce Integration
type: PropertyValue
value: Facebook: N/A | Instagram: 47% of US social buyers shop here

Primary User Motivation
type: PropertyValue
value: Facebook: N/A | Instagram: Content discovery and curation

Interface Design
type: PropertyValue
value: Facebook: N/A | Instagram: Feed-driven (intuitive and accessible)

Content Permanence
type: PropertyValue
value: Facebook: N/A | Instagram: Permanent unless deleted

Advertising Maturity
type: PropertyValue
value: Facebook: N/A | Instagram: Industry-leading sophistication

Monthly Active Users (MAU)
type: PropertyValue
value: Facebook: N/A | Instagram: 2,140M

Average Content Lifespan
type: PropertyValue
value: Facebook: N/A | Instagram: 3-14

Top Search Category Performance
type: PropertyValue
value: Facebook: N/A | Instagram: Hashtag and profile-based discovery

Primary Revenue Driver
type: PropertyValue
value: Facebook: N/A | Instagram: Sponsored content and brand partnerships

Average Engagement Rate
type: PropertyValue
value: Facebook: N/A | Instagram: 5.2-6.8%

E-commerce Conversion Rate
type: PropertyValue
value: Facebook: N/A | Instagram: Moderate (1-2% click-to-purchase)

Latest Feature Innovation (2026)
type: PropertyValue
value: Facebook: N/A | Instagram: Voice-over Stories and advanced private message filters

Daily Content Created
type: PropertyValue
value: Facebook: N/A | Instagram: 95+ million posts

Monthly Active Users (MAU)
type: PropertyValue
value: Facebook: N/A | Instagram: 2,000M

Average Engagement Rate Per Post
type: PropertyValue
value: Facebook: N/A | Instagram: 2.2%

Cost Per Thousand Impressions (CPM)
type: PropertyValue
value: Facebook: N/A | Instagram: $7.50

Primary Age Demographic
type: PropertyValue
value: Facebook: N/A | Instagram: 13-40 years old

Time Since Launch
type: PropertyValue
value: Facebook: N/A | Instagram: 15 years (2010)

Average Daily Active Users (DAU/MAU Ratio)
type: PropertyValue
value: Facebook: N/A | Instagram: 70-75%

Creator Monetization Programs Available
type: PropertyValue
value: Facebook: N/A | Instagram: 6+ programs

Photo Filters Available
type: PropertyValue
value: Facebook: N/A | Instagram: 150+

Posts Per User Per Day
type: PropertyValue
value: Facebook: N/A | Instagram: 1-3 (variable)

Creator Revenue Share
type: PropertyValue
value: Facebook: N/A | Instagram: $0.10-$0.30

Time to Post After Notification
type: PropertyValue
value: Facebook: N/A | Instagram: Unlimited

App Size (iOS)
type: PropertyValue
value: Facebook: N/A | Instagram: 185

Founded Year
type: PropertyValue
value: Facebook: N/A | Instagram: 2010

Average Daily Session Duration
type: PropertyValue
value: Facebook: N/A | Instagram: 28 minutes

Creator Average Monthly Revenue
type: PropertyValue
value: Facebook: N/A | Instagram: $100-$500

Minimum Subscriber Requirement for Monetization
type: PropertyValue
value: Facebook: N/A | Instagram: 10,000 followers (Reels Play bonus)

Views from Recommendations
type: PropertyValue
value: Facebook: N/A | Instagram: 45-60% (hashtag + explore)

Native E-Commerce Checkout
type: PropertyValue
value: Facebook: N/A | Instagram: Yes (full integration)

Parent Company Annual Revenue
type: PropertyValue
value: Facebook: N/A | Instagram: $114.9B (Meta total, Instagram portion ~$21B)

Average Daily Active Users
type: PropertyValue
value: Facebook: N/A | Instagram: 502 million

Average Session Duration
type: PropertyValue
value: Facebook: N/A | Instagram: 33 minutes

Post Character Limit
type: PropertyValue
value: Facebook: N/A | Instagram: Unlimited (caption only)

Video Length Limit (Main Feed)
type: PropertyValue
value: Facebook: N/A | Instagram: 60 minutes (Reels: 90 seconds)

User Base Age: 25-34 (Percentage)
type: PropertyValue
value: Facebook: N/A | Instagram: 38%

E-commerce Conversion Integration
type: PropertyValue
value: Facebook: N/A | Instagram: Shopping tags, stickers, Shop tab, checkout

Revenue Per User (Annual)
type: PropertyValue
value: Facebook: N/A | Instagram: $16.85

Average Engagement Rate Per Video
type: PropertyValue
value: Facebook: N/A | Instagram: 3.2%

Creator Monetization CPM Range (Low)
type: PropertyValue
value: Facebook: N/A | Instagram: $0.25

Creator Monetization CPM Range (High)
type: PropertyValue
value: Facebook: N/A | Instagram: $4.00

Average Daily Active Time Per User
type: PropertyValue
value: Facebook: N/A | Instagram: 31 minutes

Percentage of Gen Z Users (Ages 16-24)
type: PropertyValue
value: Facebook: N/A | Instagram: 31%

Maximum Video Length
type: PropertyValue
value: Facebook: N/A | Instagram: 60 minutes (Reels)

Algorithm Discovery Based on Follows vs Interests
type: PropertyValue
value: Facebook: N/A | Instagram: 70% follower-based, 30% interest-based

Average Creator Monthly Earnings
type: PropertyValue
value: Facebook: N/A | Instagram: $1,200-$1,800

Content Visibility Lifespan
type: PropertyValue
value: Facebook: N/A | Instagram: 7-10 days

Reels/Short-form Video Engagement Rate
type: PropertyValue
value: Facebook: N/A | Instagram: 3.4% average engagement (Reels)

E-commerce Integration
type: PropertyValue
value: Facebook: N/A | Instagram: Native shopping, in-app checkout, product tagging

Algorithm Transparency
type: PropertyValue
value: Facebook: N/A | Instagram: Proprietary, limited disclosure

Organic Reach Rate
type: PropertyValue
value: Facebook: N/A | Instagram: 3-5% of followers

Platform Content Moderation Response Time
type: PropertyValue
value: Facebook: N/A | Instagram: 2-24 hours average

SpeakableSpecification
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Facebook — Wikipedia
type: CreativeWork

Instagram — Wikipedia
type: CreativeWork

Compare Facebook vs Instagram
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/facebook-vs-instagram)
object: Facebook
object: Instagram

Algorithm-Driven Reach
type: PropertyValue
value reference: Discovery Potential

Content Format Variety
type: PropertyValue
value reference: Features

Primary Audience Demographic Spending Power
type: PropertyValue
value reference: Audience Quality

AR Active Users
type: PropertyValue
value reference: Technology

E-Commerce Integration
type: PropertyValue
value reference: Monetization

Primary User Motivation
type: PropertyValue
value reference: Content Philosophy

Interface Design
type: PropertyValue
value reference: User Experience

Content Permanence
type: PropertyValue
value reference: Content Philosophy

Advertising Maturity
type: PropertyValue
value reference: Monetization

Monthly Active Users (MAU)
type: PropertyValue
value reference: Reach & Scale

Average Content Lifespan
type: PropertyValue
value reference: Content Performance

Top Search Category Performance
type: PropertyValue
value reference: Search & Discovery

Primary Revenue Driver
type: PropertyValue
value reference: Monetization

Average Engagement Rate
type: PropertyValue
value reference: Engagement

E-commerce Conversion Rate
type: PropertyValue
value reference: Commerce Performance

Latest Feature Innovation (2026)
type: PropertyValue
value reference: Features

Daily Content Created
type: PropertyValue
value reference: Engagement

Monthly Active Users (MAU)
type: PropertyValue
value reference: Adoption

Average Engagement Rate Per Post
type: PropertyValue
value reference: Performance

Cost Per Thousand Impressions (CPM)
type: PropertyValue
value reference: Advertising

Primary Age Demographic
type: PropertyValue
value reference: Demographics

Time Since Launch
type: PropertyValue
value reference: Maturity

Average Daily Active Users (DAU/MAU Ratio)
type: PropertyValue
value reference: Engagement

Creator Monetization Programs Available
type: PropertyValue
value reference: Monetization

Photo Filters Available
type: PropertyValue
value reference: Features & Tools

Posts Per User Per Day
type: PropertyValue
value reference: Usage Patterns

Creator Revenue Share
type: PropertyValue
value reference: Monetization

Time to Post After Notification
type: PropertyValue
value reference: Usage Patterns

App Size (iOS)
type: PropertyValue
value reference: Technical Specs

Founded Year
type: PropertyValue
value reference: Platform History

Average Daily Session Duration
type: PropertyValue
value reference: User Engagement

Creator Average Monthly Revenue
type: PropertyValue
value reference: Monetization

Minimum Subscriber Requirement for Monetization
type: PropertyValue
value reference: Creator Requirements

Views from Recommendations
type: PropertyValue
value reference: Discovery

Native E-Commerce Checkout
type: PropertyValue
value reference: Features

Parent Company Annual Revenue
type: PropertyValue
value reference: Business Scale

Average Daily Active Users
type: PropertyValue
value reference: Audience Scale

Average Session Duration
type: PropertyValue
value reference: Engagement

Post Character Limit
type: PropertyValue
value reference: Content

Video Length Limit (Main Feed)
type: PropertyValue
value reference: Content

User Base Age: 25-34 (Percentage)
type: PropertyValue
value reference: Demographics

E-commerce Conversion Integration
type: PropertyValue
value reference: Commerce

Revenue Per User (Annual)
type: PropertyValue
value reference: Monetization

Average Engagement Rate Per Video
type: PropertyValue
value reference: Content Performance

Creator Monetization CPM Range (Low)
type: PropertyValue
value reference: Creator Economics

Creator Monetization CPM Range (High)
type: PropertyValue
value reference: Creator Economics

Average Daily Active Time Per User
type: PropertyValue
value reference: User Engagement

Percentage of Gen Z Users (Ages 16-24)
type: PropertyValue
value reference: Demographics

Maximum Video Length
type: PropertyValue
value reference: Output Capabilities

Algorithm Discovery Based on Follows vs Interests
type: PropertyValue
value reference: Discovery Mechanism

Average Creator Monthly Earnings
type: PropertyValue
value reference: Monetization

Content Visibility Lifespan
type: PropertyValue
value reference: Algorithm

Reels/Short-form Video Engagement Rate
type: PropertyValue
value reference: Content Performance

E-commerce Integration
type: PropertyValue
value reference: Features

Algorithm Transparency
type: PropertyValue
value reference: Transparency

Organic Reach Rate
type: PropertyValue
value reference: Algorithm

Platform Content Moderation Response Time
type: PropertyValue
value reference: Safety