HelloFresh offers more meal variety (28+ weekly options vs EveryPlate's 14+) and larger portion sizes, while EveryPlate positions itself as the budget-friendly option with meals starting at $1.49 per serving compared to HelloFresh's $2.99 per serving. HelloFresh serves more customers (8.5M+ active subscribers vs EveryPlate's estimated 1M+) and has established brand recognition globally.
EveryPlate vs HelloFresh — Side-by-side comparison on A Versus B
Budget-friendly meal kit delivery service emphasizing affordability and quick preparation.
Flexible meal kit service with extensive variety, affordable pricing, and diverse dietary options.
Price Per Serving. Weekly Meal Options. Active Subscribers (2024). Calorie Range Per Meal. Preparation Time. Dietary Options Available. Shipping Cost
Choose EveryPlate if you're primarily budget-conscious and want the lowest cost-per-serving with streamlined meal prep in under 30 minutes. Choose HelloFresh if you prefer more meal variety, larger portions, additional dietary options, and don't mind paying a premium for established reliability and larger customer base with proven track record across 13+ countries.
EveryPlate: $5.99 | HelloFresh: Premium pricing
EveryPlate: Beginner to Intermediate | HelloFresh: Advanced
EveryPlate: Reduced packaging, eco-optimized | HelloFresh: Standard recyclable materials
EveryPlate: Protein substitution available | HelloFresh: Limited swaps
EveryPlate: Best Budget Meal Delivery | HelloFresh: Best Overall Meal Delivery
EveryPlate: +30% (15-min meals) | HelloFresh: Established leader
EveryPlate: 30 (25-35 range) | HelloFresh: 30 minutes
EveryPlate: 1-4 person meals | HelloFresh: N/A
EveryPlate: 4 (vegetarian, keto, gluten-free, low-carb) | HelloFresh: N/A
EveryPlate: 30 minutes | HelloFresh: N/A
EveryPlate: 3 cuisines | HelloFresh: N/A
EveryPlate: 4.2/5 (3,400 reviews) | HelloFresh: 4.1/5
Monthly Cost for 3-Person Household (4 meals/week)
EveryPlate: $71.52 (no shipping) | HelloFresh: N/A
EveryPlate: $2.49-2.99 | HelloFresh: N/A
EveryPlate: 50+ recipes | HelloFresh: N/A
EveryPlate: 25-35 minutes | HelloFresh: N/A
EveryPlate: 8+ dietary filters | HelloFresh: 8 options
EveryPlate: 3 plans (Standard, Premium, Family) | HelloFresh: N/A
EveryPlate: 14+ meals | HelloFresh: 28+ meals
EveryPlate: ~1 million | HelloFresh: 8.5 million
EveryPlate: 500-750 cal | HelloFresh: 600-850 cal
EveryPlate: 25-30 min | HelloFresh: 30-35 min
EveryPlate: 6 programs | HelloFresh: 8 programs
EveryPlate: 2 countries | HelloFresh: 13 countries
EveryPlate: N/A | HelloFresh: 30-40 recipes
EveryPlate: N/A | HelloFresh: Fixed subscription-based
EveryPlate: N/A | HelloFresh: 3-6 person family sizes
EveryPlate: N/A | HelloFresh: Excellent consumer satisfaction
EveryPlate: N/A | HelloFresh: Skip/pause options
EveryPlate: N/A | HelloFresh: Growth trajectory with influencer partnerships
EveryPlate: N/A | HelloFresh: Stable regardless of order frequency
EveryPlate: N/A | HelloFresh: $2.99-$3.99
EveryPlate: N/A | HelloFresh: 20-25 options
EveryPlate: N/A | HelloFresh: 30-60 minutes
EveryPlate: N/A | HelloFresh: 15+ countries
EveryPlate: N/A | HelloFresh: Yes, weekly commitment
EveryPlate: N/A | HelloFresh: Carbon-neutral certified
EveryPlate: N/A | HelloFresh: High (choose each week)
EveryPlate: N/A | HelloFresh: 0% certified organic
EveryPlate: N/A | HelloFresh: 25-35 minutes
EveryPlate: N/A | HelloFresh: Partial/Unverified
EveryPlate: N/A | HelloFresh: $120-144 (6 meals)
EveryPlate: N/A | HelloFresh: Not certified
EveryPlate: N/A | HelloFresh: Non-GMO sourced (unverified)
EveryPlate: N/A | HelloFresh: 0-5% certified organic
EveryPlate: N/A | HelloFresh: 25% vegetarian options
EveryPlate: N/A | HelloFresh: No, standard shipping
EveryPlate: N/A | HelloFresh: 4+ million customers
EveryPlate: N/A | HelloFresh: $215 (estimated)
EveryPlate: N/A | HelloFresh: 2-4 servings
EveryPlate: N/A | HelloFresh: $1.99-$2.99
EveryPlate: N/A | HelloFresh: 40-50 options
EveryPlate: N/A | HelloFresh: 20-30 minutes
EveryPlate: N/A | HelloFresh: 10+ dietary filters
EveryPlate: N/A | HelloFresh: 550-850 kcal
EveryPlate: N/A | HelloFresh: 4-6 servings
How to choose between EveryPlate and HelloFresh
EveryPlate vs HelloFresh — Structured Comparison Data
Machine-readable comparison dataset for EveryPlate vs HelloFresh. Contains 101 attribute comparisons, 5 FAQ pairs.
EveryPlate vs HelloFresh — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for EveryPlate vs HelloFresh.
Which meal kit service is genuinely cheaper?
EveryPlate is significantly cheaper at $1.49 per serving versus HelloFresh's $2.99 per serving—a 50% price difference. For a 4-person family ordering 3 meals weekly, EveryPlate costs approximately $179/week while HelloFresh costs $358/week. However, EveryPlate offers smaller portions (100-150 calories less per meal), so cost-per-calorie is somewhat closer at approximately $0.003/calorie for EveryPlate vs $0.004/calorie for HelloFresh.
Does HelloFresh's higher price justify better quality or ingredients?
HelloFresh's premium pricing reflects broader meal variety (28+ vs 14+ options), larger portions, more dietary flexibility (8 vs 6 programs), and international availability. Quality of ingredients is comparable between both services—both source from verified suppliers and maintain similar cold-chain logistics. The price difference is primarily driven by HelloFresh's scale (8.5M subscribers providing economies of scale for recipe development) and operational costs across 13 countries versus EveryPlate's 2-country presence.
Which service is better for busy people with limited cooking time?
EveryPlate wins for time-constrained individuals with 25-30 minute preparation versus HelloFresh's 30-35 minutes. EveryPlate uses simplified recipes with fewer ingredients and steps. However, HelloFresh recipes, though slightly longer, often appeal to people who want more sophisticated meal preparation. For absolute convenience, neither matches pre-made services, but EveryPlate's efficiency advantage is meaningful for weeknight cooking.
Can I customize meals based on dietary restrictions?
HelloFresh offers more dietary flexibility with 8 program options (Standard, Veggie, Keto, Calorie-Smart, Protein+, Family, Pescatarian, Balanced) compared to EveryPlate's 6 programs. Both allow skipping specific meals weekly. HelloFresh's app provides more detailed allergen filtering and customization options. If you have multiple dietary restrictions across household members, HelloFresh's broader program range better accommodates diverse needs.
Is HelloFresh worth the extra cost compared to EveryPlate?
HelloFresh justifies its premium primarily through meal variety (double the weekly options) and portion size (100-150 calories larger). For value-focused consumers, EveryPlate's 50% lower price makes it superior. For people who cook multiple times weekly and appreciate variety, HelloFresh's extra cost ($179/month premium) provides meaningful differentiation. Consider HelloFresh if you value menu diversity; choose EveryPlate if budget optimization is your priority.
How to Choose Between EveryPlate and HelloFresh
Price Per Serving: EveryPlate has $1.49, while HelloFresh has $2.99.
Weekly Meal Options: EveryPlate has 14+, while HelloFresh has 28+.
Active Subscribers (2024): EveryPlate has ~1 million, while HelloFresh has 8.5 million.
Calorie Range Per Meal: EveryPlate has 500-750 cal, while HelloFresh has 600-850 cal.
Preparation Time: EveryPlate has 25-30 minutes, while HelloFresh has 30-35 minutes.
Dietary Options Available: EveryPlate has 6 (Standard, Veggie, Keto, Calorie-Smart, Protein+, Family), while HelloFresh has 8 (Plus all of EveryPlate's plus Pescatarian, Balanced).
Shipping Cost: EveryPlate has Free on orders $50+, while HelloFresh has Free on orders $60+.