Etsy vs Shopify
type: Article
description: Etsy is a marketplace platform ideal for handmade and vintage sellers who want instant access to 88 million monthly buyers with minimal upfront costs, while Shopify is a standalone e-commerce platform designed for entrepreneurs building independent branded stores with full customization and higher profit margins.
language: en-US
date published: 2026-07-09T12:24:18.759Z
date created: 2026-07-09T12:24:18.759Z
date modified: 2026-07-09T12:24:18.796Z
content reference time: 2026-07-09T12:24:18.796Z
author: A Versus B
publisher: A Versus B
about: Etsy
about: Shopify
abstract: Etsy is a marketplace platform ideal for handmade and vintage sellers who want instant access to 88 million monthly buyers with minimal upfront costs, while Shopify is a standalone e-commerce platform designed for entrepreneurs building independent branded stores with full customization and higher profit margins.
text: Business Model. Monthly Base Cost. Transaction Fees. Monthly Buyer Traffic. Brand Control & Customization. Time to First Sale. Scalability for 6-figure revenue
conclusion text: Choose Etsy if you're selling handmade, vintage, or craft items and want immediate access to millions of buyers with zero upfront investment and minimal marketing burden. Choose Shopify if you're building a branded e-commerce business, plan to scale beyond $50,000 annually, want full control over customer experience, or sell products outside Etsy's niche categories.
additional property: Active Buyers
  type: PropertyValue
  value: Etsy: 81.9 million (2020) | Shopify: N/A
additional property: Active Sellers
  type: PropertyValue
  value: Etsy: Undisclosed | Shopify: N/A
additional property: Active Listings
  type: PropertyValue
  value: Etsy: Undisclosed | Shopify: N/A
additional property: Q1 2026 GMS
  type: PropertyValue
  value: Etsy: $2.38-2.43 billion | Shopify: N/A
additional property: Primary Seller Type
  type: PropertyValue
  value: Etsy: Artisans and creative entrepreneurs | Shopify: N/A
additional property: Year-over-Year Growth
  type: PropertyValue
  value: Etsy: 2-4% growth Q1 2026 | Shopify: N/A
additional property: Product Category Focus
  type: PropertyValue
  value: Etsy: Handmade, vintage, crafts only | Shopify: N/A
additional property: Market Position
  type: PropertyValue
  value: Etsy: Niche specialist leader | Shopify: N/A
additional property: Transaction Fee Rate
  type: PropertyValue
  value: Etsy: 10.4% | Shopify: 3.89%
  value reference: Shopify
additional property: Monthly Costs at 100 Sales ($50/item)
  type: PropertyValue
  value: Etsy: $520 | Shopify: $214
  value reference: Shopify
additional property: Base Monthly Subscription (Starter Plan)
  type: PropertyValue
  value: Etsy: $0 | Shopify: $29
  value reference: Etsy
additional property: Listing Renewal Fee
  type: PropertyValue
  value: Etsy: $0.16 | Shopify: Included in subscription
additional property: Product Variant Limit
  type: PropertyValue
  value: Etsy: 70 variants max | Shopify: Unlimited
additional property: Sales Breakeven Point
  type: PropertyValue
  value: Etsy: Optimal below $1,350 | Shopify: $1,350
additional property: Available App Integrations
  type: PropertyValue
  value: Etsy: Limited marketplace integrations | Shopify: 10,000+
additional property: Monthly Active Buyers (Marketplace Access)
  type: PropertyValue
  value: Etsy: 90+ | Shopify: Self-driven traffic
additional property: Monthly Base Cost
  type: PropertyValue
  value: Etsy: Free (listing fees apply) | Shopify: $29-$399
  value reference: Etsy
additional property: Transaction Fee Percentage
  type: PropertyValue
  value: Etsy: 6.5% | Shopify: 2.9%
  value reference: Shopify
additional property: Payment Processing Fee
  type: PropertyValue
  value: Etsy: $0.20 | Shopify: 2.9% + $0.30 (Shopify Payments)
  value reference: Etsy
additional property: Annual Marketplace Visitors
  type: PropertyValue
  value: Etsy: 1.7 billion | Shopify: Self-generated
additional property: Store Design Flexibility
  type: PropertyValue
  value: Etsy: Limited (3/10) | Shopify: Extensive (9/10)
  value reference: Shopify
additional property: Available Apps/Extensions
  type: PropertyValue
  value: Etsy: 2,000+ | Shopify: 10,000+
  value reference: Shopify
additional property: Suitable Product Categories
  type: PropertyValue
  value: Etsy: Handmade, vintage, craft | Shopify: All product types
additional property: Payment Methods Supported
  type: PropertyValue
  value: Etsy: 15+ | Shopify: 100+
  value reference: Shopify
additional property: Number of Active Sellers
  type: PropertyValue
  value: Etsy: 4.7 million | Shopify: N/A
additional property: Standard Shipping Time (Domestic)
  type: PropertyValue
  value: Etsy: 3-7 days | Shopify: N/A
additional property: Return Window
  type: PropertyValue
  value: Etsy: 14-30 days (varies) | Shopify: N/A
additional property: Prime/Premium Subscription Cost
  type: PropertyValue
  value: Etsy: $20/year (Etsy Plus optional) | Shopify: N/A
additional property: Average Customer Rating System
  type: PropertyValue
  value: Etsy: 4.6/5 average seller rating | Shopify: N/A
additional property: Mobile App Downloads
  type: PropertyValue
  value: Etsy: 280 million downloads | Shopify: N/A
additional property: Handmade/Artisanal Product Percentage
  type: PropertyValue
  value: Etsy: 85%+ handmade/vintage | Shopify: N/A
additional property: Monthly Base Subscription Cost
  type: PropertyValue
  value: Etsy: $0 | Shopify: $39-299
  value reference: Etsy
additional property: Total Transaction Fee per Sale
  type: PropertyValue
  value: Etsy: 10-13% (listing + transaction + payment processing) | Shopify: 2.9-5% (payment processing only; plan fees absorb transaction costs)
  value reference: Shopify
additional property: Monthly Active Buyers
  type: PropertyValue
  value: Etsy: 88 million | Shopify: 0 (seller-dependent traffic)
  value reference: Etsy
additional property: Average Days to First Sale
  type: PropertyValue
  value: Etsy: 3-5 days | Shopify: 30-90 days
  value reference: Etsy
additional property: Setup Time Required
  type: PropertyValue
  value: Etsy: 0.25-0.5 hours (15-30 minutes) | Shopify: 20-30 hours
  value reference: Etsy
additional property: Total Active Product Listings
  type: PropertyValue
  value: Etsy: 90+ million | Shopify: N/A
additional property: Average Shipping Time (Standard)
  type: PropertyValue
  value: Etsy: 3-7 days | Shopify: N/A
additional property: Prime/Membership Cost (Annual)
  type: PropertyValue
  value: Etsy: No membership required | Shopify: N/A
additional property: Seller Commission/Fees
  type: PropertyValue
  value: Etsy: 9.5% total (6.5% + 3% payment) | Shopify: N/A
additional property: Return Window (Standard Policy)
  type: PropertyValue
  value: Etsy: 14-30 days (seller-dependent) | Shopify: N/A
additional property: Customer Trust Rating
  type: PropertyValue
  value: Etsy: 87% trust Etsy for handmade (2024) | Shopify: N/A
additional property: Percentage of Small/Independent Sellers
  type: PropertyValue
  value: Etsy: 98% small independent businesses | Shopify: N/A
additional property: Average Customer Review Rating
  type: PropertyValue
  value: Etsy: 4.6/5 stars for handmade category | Shopify: N/A
additional property: Active Stores
  type: PropertyValue
  value: Etsy: N/A | Shopify: 4.6 Million+
additional property: Global Market Share
  type: PropertyValue
  value: Etsy: N/A | Shopify: 27%
additional property: Platform Transaction Fees
  type: PropertyValue
  value: Etsy: N/A | Shopify: 2.0% (third-party gateways) / 0% (Shopify Payments)
additional property: Available Apps/Plugins
  type: PropertyValue
  value: Etsy: N/A | Shopify: 13,000+
additional property: Average Conversion Rate (Desktop)
  type: PropertyValue
  value: Etsy: N/A | Shopify: 1.4%
interactivity type: active
significant link: https://www.aversusb.net/entity/etsy
significant link: https://www.aversusb.net/alternatives/etsy
significant link: https://www.aversusb.net/entity/shopify
significant link: https://www.aversusb.net/alternatives/shopify
significant link: https://www.aversusb.net/api/answer/etsy-vs-shopify)
significant link: https://www.aversusb.net/api/v1/schema/etsy-vs-shopify)
related link: https://www.aversusb.net/compare/etsy-vs-shopify
related link: https://www.aversusb.net/compare/shopify-vs-squarespace
related link: https://www.aversusb.net/compare/ebay-vs-etsy
related link: https://www.aversusb.net/compare/shopify-vs-wix
related link: https://www.aversusb.net/compare/magento-vs-shopify
related link: https://www.aversusb.net/compare/shopify-vs-square
related link: https://www.aversusb.net/compare/ecwid-vs-shopify
related link: https://www.aversusb.net/compare/amazon-vs-etsy
teaches: How to choose between Etsy and Shopify
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Etsy vs Shopify — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Etsy
type: Thing
language: en-US
description: Online marketplace platform for handmade, vintage, craft, and unique goods with built-in buyer audience of 88 million monthly visitors.
image: ImageObject
  caption: Etsy
subject of: Etsy vs Shopify
image: ImageObject
  caption: Etsy

Shopify
type: SoftwareApplication
language: en-US
description: Leading standalone SaaS e-commerce platform powering 4.6M+ online stores globally.
subject of: Etsy vs Shopify

Etsy vs Shopify — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Etsy vs Shopify. Contains 167 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Active Buyers
  type: PropertyValue
  value reference: Audience
variable measured: Active Sellers
  type: PropertyValue
  value reference: Community
variable measured: Active Listings
  type: PropertyValue
  value reference: Inventory
variable measured: Q1 2026 GMS
  type: PropertyValue
  value reference: Financial
variable measured: Primary Seller Type
  type: PropertyValue
  value reference: Business Model
variable measured: Year-over-Year Growth
  type: PropertyValue
  value reference: Growth
variable measured: Product Category Focus
  type: PropertyValue
  value reference: Specialization
variable measured: Market Position
  type: PropertyValue
  value reference: Strategy
variable measured: Transaction Fee Rate
  type: PropertyValue
  value reference: Pricing
variable measured: Monthly Costs at 100 Sales ($50/item)
  type: PropertyValue
  value reference: Pricing
variable measured: Base Monthly Subscription (Starter Plan)
  type: PropertyValue
  value reference: Pricing
variable measured: Listing Renewal Fee
  type: PropertyValue
  value reference: Pricing
variable measured: Product Variant Limit
  type: PropertyValue
  value reference: Features
variable measured: Sales Breakeven Point
  type: PropertyValue
  value reference: Economics
variable measured: Available App Integrations
  type: PropertyValue
  value reference: Features
variable measured: Monthly Active Buyers (Marketplace Access)
  type: PropertyValue
  value reference: Market
variable measured: Monthly Base Cost
  type: PropertyValue
  value reference: Pricing
variable measured: Transaction Fee Percentage
  type: PropertyValue
  value reference: Pricing
variable measured: Payment Processing Fee
  type: PropertyValue
  value reference: Pricing
variable measured: Annual Marketplace Visitors
  type: PropertyValue
  value reference: Traffic
variable measured: Store Design Flexibility
  type: PropertyValue
  value reference: Customization
variable measured: Available Apps/Extensions
  type: PropertyValue
  value reference: Integrations
variable measured: Suitable Product Categories
  type: PropertyValue
  value reference: Product Type
variable measured: Payment Methods Supported
  type: PropertyValue
  value reference: Payment Options
variable measured: Number of Active Sellers
  type: PropertyValue
  value reference: Scale & Selection
variable measured: Standard Shipping Time (Domestic)
  type: PropertyValue
  value reference: Shipping & Delivery
variable measured: Return Window
  type: PropertyValue
  value reference: Customer Policy
variable measured: Prime/Premium Subscription Cost
  type: PropertyValue
  value reference: Pricing
variable measured: Average Customer Rating System
  type: PropertyValue
  value reference: Quality & Trust
variable measured: Mobile App Downloads
  type: PropertyValue
  value reference: User Base
variable measured: Handmade/Artisanal Product Percentage
  type: PropertyValue
  value reference: Product Mix
variable measured: Monthly Base Subscription Cost
  type: PropertyValue
  value reference: Pricing
variable measured: Total Transaction Fee per Sale
  type: PropertyValue
  value reference: Pricing
variable measured: Monthly Active Buyers
  type: PropertyValue
  value reference: Audience
variable measured: Average Days to First Sale
  type: PropertyValue
  value reference: Speed to Revenue
variable measured: Setup Time Required
  type: PropertyValue
  value reference: Ease of Use
variable measured: Total Active Product Listings
  type: PropertyValue
  value reference: Selection
variable measured: Average Shipping Time (Standard)
  type: PropertyValue
  value reference: Delivery Speed
variable measured: Prime/Membership Cost (Annual)
  type: PropertyValue
  value reference: Cost
variable measured: Seller Commission/Fees
  type: PropertyValue
  value reference: Seller Economics
variable measured: Return Window (Standard Policy)
  type: PropertyValue
  value reference: Customer Protection
variable measured: Customer Trust Rating
  type: PropertyValue
  value reference: Reputation
variable measured: Percentage of Small/Independent Sellers
  type: PropertyValue
  value reference: Seller Profile
variable measured: Average Customer Review Rating
  type: PropertyValue
  value reference: Quality & Satisfaction
variable measured: Active Stores
  type: PropertyValue
  value reference: Adoption
variable measured: Global Market Share
  type: PropertyValue
  value reference: Market Position
variable measured: Platform Transaction Fees
  type: PropertyValue
  value reference: Pricing
variable measured: Available Apps/Plugins
  type: PropertyValue
  value reference: Ecosystem
variable measured: Average Conversion Rate (Desktop)
  type: PropertyValue
  value reference: Performance
variable measured: Average Conversion Rate (Mobile)
  type: PropertyValue
  value reference: Performance
variable measured: Hosting Model
  type: PropertyValue
  value reference: Technical
variable measured: AI/Automation Optimization
  type: PropertyValue
  value reference: Innovation
variable measured: Starting Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Top Tier Plan Price
  type: PropertyValue
  value reference: Pricing
variable measured: Design Templates Available
  type: PropertyValue
  value reference: Design
variable measured: App Integrations
  type: PropertyValue
  value reference: Features
variable measured: Support Channels
  type: PropertyValue
  value reference: Support
variable measured: Enterprise Plan Available
  type: PropertyValue
  value reference: Features
variable measured: Annual Cost (Base Plan)
  type: PropertyValue
  value reference: Pricing
variable measured: Per-Transaction Commission
  type: PropertyValue
  value reference: Pricing
variable measured: Accessible Customer Base
variable measured: Setup Time to First Sale
variable measured: Brand Control Score
variable measured: App/Integration Ecosystem
variable measured: Annual Account Suspension Risk
variable measured: Typical Seller Monthly Revenue Threshold
variable measured: Product Variation Limit
variable measured: Multi-Currency Support
variable measured: Transaction Processing Fee
is based on: https://www.aversusb.net/compare/etsy-vs-shopify)

Etsy vs Shopify — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Etsy vs Shopify.
has defined term: Audience
has defined term: Community
has defined term: Inventory
has defined term: Financial
has defined term: Business Model
has defined term: Growth
has defined term: Specialization
has defined term: Strategy
has defined term: Pricing
has defined term: Features
has defined term: Economics
has defined term: Market
has defined term: Traffic
has defined term: Customization
has defined term: Integrations
has defined term: Product Type
has defined term: Payment Options
has defined term: Scale & Selection
has defined term: Shipping & Delivery
has defined term: Customer Policy
has defined term: Quality & Trust
has defined term: User Base
has defined term: Product Mix
has defined term: Speed to Revenue
has defined term: Ease of Use
has defined term: Selection
has defined term: Delivery Speed
has defined term: Cost
has defined term: Seller Economics
has defined term: Customer Protection
has defined term: Reputation
has defined term: Seller Profile
has defined term: Quality & Satisfaction
has defined term: Adoption
has defined term: Market Position
has defined term: Ecosystem
has defined term: Performance
has defined term: Technical
has defined term: Innovation
has defined term: Design
has defined term: Support
has defined term: Market Access
has defined term: Time to Revenue
has defined term: Control
has defined term: Extensibility
has defined term: Reliability
has defined term: Scale Potential
has defined term: Product Management
has defined term: International
has defined term: Content Library
has defined term: Scalability
has defined term: Costs
has defined term: Reach & Traffic
has defined term: Speed
has defined term: Control & Flexibility
has defined term: Implementation
has defined term: Functionality
has defined term: Market Fit
has defined term: Setup & Deployment
has defined term: Operating Costs
has defined term: Payments
has defined term: Development Efficiency
has defined term: Operations
has defined term: Free Plan
has defined term: Security
has defined term: Onboarding
has defined term: Ownership
has defined term: Market Share
has defined term: Usability
has defined term: Total Cost of Ownership
has defined term: Market Reach
has defined term: Setup
has defined term: Deployment

Audience
type: DefinedTerm
term code: audience
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Community
type: DefinedTerm
term code: community
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Inventory
type: DefinedTerm
term code: inventory
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Financial
type: DefinedTerm
term code: financial
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Business Model
type: DefinedTerm
term code: business-model
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Growth
type: DefinedTerm
term code: growth
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Specialization
type: DefinedTerm
term code: specialization
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Strategy
type: DefinedTerm
term code: strategy
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Economics
type: DefinedTerm
term code: economics
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Market
type: DefinedTerm
term code: market
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Traffic
type: DefinedTerm
term code: traffic
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Customization
type: DefinedTerm
term code: customization
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Product Type
type: DefinedTerm
term code: product-type
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Payment Options
type: DefinedTerm
term code: payment-options
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Scale & Selection
type: DefinedTerm
term code: scale-&-selection
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Shipping & Delivery
type: DefinedTerm
term code: shipping-&-delivery
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Customer Policy
type: DefinedTerm
term code: customer-policy
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Quality & Trust
type: DefinedTerm
term code: quality-&-trust
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

User Base
type: DefinedTerm
term code: user-base
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Product Mix
type: DefinedTerm
term code: product-mix
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Speed to Revenue
type: DefinedTerm
term code: speed-to-revenue
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Selection
type: DefinedTerm
term code: selection
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Delivery Speed
type: DefinedTerm
term code: delivery-speed
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Cost
type: DefinedTerm
term code: cost
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Seller Economics
type: DefinedTerm
term code: seller-economics
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Customer Protection
type: DefinedTerm
term code: customer-protection
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Reputation
type: DefinedTerm
term code: reputation
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Seller Profile
type: DefinedTerm
term code: seller-profile
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Quality & Satisfaction
type: DefinedTerm
term code: quality-&-satisfaction
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Adoption
type: DefinedTerm
term code: adoption
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Technical
type: DefinedTerm
term code: technical
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Innovation
type: DefinedTerm
term code: innovation
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Design
type: DefinedTerm
term code: design
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Market Access
type: DefinedTerm
term code: market-access
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Time to Revenue
type: DefinedTerm
term code: time-to-revenue
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Control
type: DefinedTerm
term code: control
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Extensibility
type: DefinedTerm
term code: extensibility
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Reliability
type: DefinedTerm
term code: reliability
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Scale Potential
type: DefinedTerm
term code: scale-potential
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Product Management
type: DefinedTerm
term code: product-management
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

International
type: DefinedTerm
term code: international
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Content Library
type: DefinedTerm
term code: content-library
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Costs
type: DefinedTerm
term code: costs
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Reach & Traffic
type: DefinedTerm
term code: reach-&-traffic
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Speed
type: DefinedTerm
term code: speed
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Control & Flexibility
type: DefinedTerm
term code: control-&-flexibility
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Functionality
type: DefinedTerm
term code: functionality
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Market Fit
type: DefinedTerm
term code: market-fit
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Setup & Deployment
type: DefinedTerm
term code: setup-&-deployment
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Operating Costs
type: DefinedTerm
term code: operating-costs
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Payments
type: DefinedTerm
term code: payments
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Development Efficiency
type: DefinedTerm
term code: development-efficiency
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Operations
type: DefinedTerm
term code: operations
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Free Plan
type: DefinedTerm
term code: free-plan
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Security
type: DefinedTerm
term code: security
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Onboarding
type: DefinedTerm
term code: onboarding
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Ownership
type: DefinedTerm
term code: ownership
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Market Share
type: DefinedTerm
term code: market-share
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Total Cost of Ownership
type: DefinedTerm
term code: total-cost-of-ownership
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Market Reach
type: DefinedTerm
term code: market-reach
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Setup
type: DefinedTerm
term code: setup
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: Etsy vs Shopify — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-09T12:24:18.796Z
author: A Versus B
publisher: A Versus B
is part of: etsy-vs-shopify)
main entity: How much money can I make on Etsy vs Shopify?
  type: Question
  accepted answer: Answer
    text: On Etsy with $1,000 in sales, you'll pay ~$115-130 in fees (11.5-13%), netting $870-885. On Shopify with a $99/month plan, the same $1,000 generates $970+ in revenue after 3% payment processing. However, Etsy's 88 million buyers make reaching $1,000 much faster. Shopify becomes more profitable beyond $50,000 annual revenue due to lower per-transaction costs. For sellers planning $100K+ revenue, Shopify's profit advantage reaches $10,000-15,000 annually.
    language: en-US
main entity: Can I move my Etsy shop to Shopify later?
  type: Question
  accepted answer: Answer
    text: Yes, but with caveats. You'll need to migrate product data manually (or use migration tools costing $200-500), rebuild your customer base (Etsy customers rarely follow to external sites), and restructure your SEO. Etsy shops rank within Etsy's search; Shopify requires external marketing. Estimate 2-4 months to recover sales volume. This is why Shopify is better long-term if you plan to scale significantly.
    language: en-US
main entity: Which platform is better for beginners with zero marketing skills?
  type: Question
  accepted answer: Answer
    text: Etsy is overwhelmingly better for beginners. 73% of Etsy sellers report zero prior e-commerce experience, compared to 12% for Shopify. Etsy's 88 million buyers eliminate the need for marketing, pricing strategy, or customer acquisition—your challenge is just making products and uploading listings. Shopify requires you to understand Facebook/Google ads, SEO, email marketing, and customer psychology. Budget $500-2,000 monthly for marketing on Shopify or plan for 6-12 months to see meaningful sales.
    language: en-US
main entity: What happens to my Etsy shop if I violate policies?
  type: Question
  accepted answer: Answer
    text: Etsy suspends 1.2% of active sellers annually for policy violations (policy breaches, IP violations, or repeated customer complaints). Once suspended, recovery is difficult; reinstatement requires appeal and typically takes 30+ days. Shopify's enforcement is less aggressive but exists. For risk-averse sellers, Etsy's clear policies are reassuring; for high-volume sellers, Shopify's independence eliminates platform risk.
    language: en-US
main entity: Which platform has better customer support?
  type: Question
  accepted answer: Answer
    text: Shopify offers 24/7 email/phone/chat support (response time <2 hours) included in all plans. Etsy provides email support with 24-48 hour response times on paid plans, but live chat is limited. Shopify's support is superior for technical issues. However, Etsy's community forums (50,000+ active sellers) provide peer support unavailable on Shopify. For hands-on guidance, Shopify wins; for seller community, Etsy wins.
    language: en-US

How to Choose Between Etsy and Shopify
type: HowTo
description: Etsy is a marketplace platform ideal for handmade and vintage sellers who want instant access to 88 million monthly buyers with minimal upfront costs, while Shopify is a standalone e-commerce platform designed for entrepreneurs building independent branded stores with full customization and higher profit margins.
language: en-US
total time: PT3M
step: Consider: Business Model
step: Consider: Monthly Base Cost
step: Consider: Transaction Fees
step: Consider: Monthly Buyer Traffic
step: Consider: Brand Control & Customization
step: Consider: Time to First Sale
step: Consider: Scalability for 6-figure revenue
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose Etsy if you're selling handmade, vintage, or craft items and want immediate access to millions of buyers with zero upfront investment and minimal marketing burden. Choose Shopify if you're building a branded e-commerce business, plan to scale beyond $50,000 annually, want full control over customer experience, or sell products outside Etsy's niche categories.

Consider: Business Model
type: HowToStep
position: 1
text: Business Model: Etsy has Marketplace (sell on Etsy's platform), while Shopify has Self-hosted store (build your own brand).

Consider: Monthly Base Cost
type: HowToStep
position: 2
text: Monthly Base Cost: Etsy has $0 (pay per listing/transaction), while Shopify has $39-299+ (subscription plans).

Consider: Transaction Fees
type: HowToStep
position: 3
text: Transaction Fees: Etsy has 6.5% + $0.20 per order + payment processing, while Shopify has $0-2% depending on plan + payment processing.

Consider: Monthly Buyer Traffic
type: HowToStep
position: 4
text: Monthly Buyer Traffic: Etsy has 88 million active buyers (built-in), while Shopify has Zero (must drive your own traffic).

Consider: Brand Control & Customization
type: HowToStep
position: 5
text: Brand Control & Customization: Etsy has Limited (Etsy brand dominates), while Shopify has Full (complete design freedom).

Consider: Time to First Sale
type: HowToStep
position: 6
text: Time to First Sale: Etsy has 2-5 days (audience exists), while Shopify has 30-90+ days (require marketing).

Consider: Scalability for 6-figure revenue
type: HowToStep
position: 7
text: Scalability for 6-figure revenue: Etsy has Capped by Etsy's fee structure & policies, while Shopify has Unlimited with economies of scale.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Etsy vs Shopify
review body: Etsy is a marketplace platform ideal for handmade and vintage sellers who want instant access to 88 million monthly buyers with minimal upfront costs, while Shopify is a standalone e-commerce platform designed for entrepreneurs building independent branded stores with full customization and higher profit margins.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Etsy vs Shopify

Average Conversion Rate (Mobile)
type: PropertyValue
value: Etsy: N/A | Shopify: 1.2%

Hosting Model
type: PropertyValue
value: Etsy: N/A | Shopify: Fully Managed SaaS

AI/Automation Optimization
type: PropertyValue
value: Etsy: N/A | Shopify: Native AI-driven commerce agents built-in

Starting Monthly Price
type: PropertyValue
value: Etsy: N/A | Shopify: $39 (Shopify Basic)

Top Tier Plan Price
type: PropertyValue
value: Etsy: N/A | Shopify: $399

Design Templates Available
type: PropertyValue
value: Etsy: N/A | Shopify: 200+ templates

App Integrations
type: PropertyValue
value: Etsy: N/A | Shopify: 8,000+

Support Channels
type: PropertyValue
value: Etsy: N/A | Shopify: Phone, Email & Chat

Enterprise Plan Available
type: PropertyValue
value: Etsy: N/A | Shopify: Yes ($2,300+/month)

Annual Cost (Base Plan)
type: PropertyValue
value: Etsy: N/A | Shopify: $468

Per-Transaction Commission
type: PropertyValue
value: Etsy: N/A | Shopify: 0%

Accessible Customer Base
type: PropertyValue
value: Etsy: N/A | Shopify: 0 (self-driven)

Setup Time to First Sale
type: PropertyValue
value: Etsy: N/A | Shopify: 1-3 days

Brand Control Score
type: PropertyValue
value: Etsy: N/A | Shopify: 9-10 (full)

App/Integration Ecosystem
type: PropertyValue
value: Etsy: N/A | Shopify: 4,600+

Annual Account Suspension Risk
type: PropertyValue
value: Etsy: N/A | Shopify: ~0.01%

Typical Seller Monthly Revenue Threshold
type: PropertyValue
value: Etsy: N/A | Shopify: $5,000+ (lower barrier)

Product Variation Limit
type: PropertyValue
value: Etsy: N/A | Shopify: 2,000+

Multi-Currency Support
type: PropertyValue
value: Etsy: N/A | Shopify: 200+

Transaction Processing Fee
type: PropertyValue
value: Etsy: N/A | Shopify: 0% (on Shopify Payments)

Design Customization Entry Point
type: PropertyValue
value: Etsy: N/A | Shopify: Advanced (Liquid code access)

Available Templates
type: PropertyValue
value: Etsy: N/A | Shopify: ~300 (optimized for sales)

Recommended Maximum Annual Revenue
type: PropertyValue
value: Etsy: N/A | Shopify: Unlimited

Commission Fee (Per Transaction)
type: PropertyValue
value: Etsy: N/A | Shopify: 2.9% + $0.30

Built-in Customer Base
type: PropertyValue
value: Etsy: N/A | Shopify: Zero (must generate own traffic)

Average Time to First Sale
type: PropertyValue
value: Etsy: N/A | Shopify: 5 days (with traffic setup)

Brand Customization Level
type: PropertyValue
value: Etsy: N/A | Shopify: Complete (10/10)

Customer Data Access
type: PropertyValue
value: Etsy: N/A | Shopify: 100% direct access to customer emails and data

Product Listing Limits
type: PropertyValue
value: Etsy: N/A | Shopify: Unlimited products

Setup Time to Live Store
type: PropertyValue
value: Etsy: N/A | Shopify: 7-14 days

Available Apps & Integrations
type: PropertyValue
value: Etsy: N/A | Shopify: 6,000+ apps

Checkout Conversion Rate
type: PropertyValue
value: Etsy: N/A | Shopify: 3.2-3.5%

Platform Uptime SLA
type: PropertyValue
value: Etsy: N/A | Shopify: 99.99%

Built-in Enterprise Features
type: PropertyValue
value: Etsy: N/A | Shopify: Moderate; app-dependent for advanced needs

API Control & Headless Capability
type: PropertyValue
value: Etsy: N/A | Shopify: Good GraphQL API; limited headless options

Ideal Business Size
type: PropertyValue
value: Etsy: N/A | Shopify: $0-20M GMV (optimal fit)

Implementation Complexity
type: PropertyValue
value: Etsy: N/A | Shopify: Low; point-and-click setup

Developer Cost (Hourly)
type: PropertyValue
value: Etsy: N/A | Shopify: $100-150 (optional)

Market Share
type: PropertyValue
value: Etsy: N/A | Shopify: ~30% of all online stores

Free Plan Cost
type: PropertyValue
value: Etsy: N/A | Shopify: $5 (Starter plan minimum)

Transaction Fee (Standard)
type: PropertyValue
value: Etsy: N/A | Shopify: 2.7% + $0.30

Supported Sales Channels
type: PropertyValue
value: Etsy: N/A | Shopify: 10+ (online store, POS, social, marketplace, B2B, wholesale)

Inventory Locations Support
type: PropertyValue
value: Etsy: N/A | Shopify: Unlimited with advanced sync

Starting Price
type: PropertyValue
value: Etsy: N/A | Shopify: $5 (Starter Plan)

Monthly Base Cost (Starter Plan)
type: PropertyValue
value: Etsy: N/A | Shopify: $5-39 (all-inclusive)

Initial Setup Time
type: PropertyValue
value: Etsy: N/A | Shopify: Hours to 1 day

Built-in Features Included
type: PropertyValue
value: Etsy: N/A | Shopify: Hosting, SSL, domain, support included

Multi-Store Support
type: PropertyValue
value: Etsy: N/A | Shopify: Separate subscriptions required

Maximum Plan Cost
type: PropertyValue
value: Etsy: N/A | Shopify: $2,300+ (Shopify Plus enterprise)

New Features (Feb-Mar 2026)
type: PropertyValue
value: Etsy: N/A | Shopify: Ongoing regular updates

Mid-Tier Plan Cost
type: PropertyValue
value: Etsy: N/A | Shopify: $105 (Shopify Plan)

Enterprise Plan Cost
type: PropertyValue
value: Etsy: N/A | Shopify: $2,300+ (Shopify Plus)

Third-Party App Integrations
type: PropertyValue
value: Etsy: N/A | Shopify: 8,000+ apps in App Store

Setup Time
type: PropertyValue
value: Etsy: N/A | Shopify: 30-60 minutes

Free Physical Items Limit
type: PropertyValue
value: Etsy: N/A | Shopify: None (paid plans only)

Mobile Responsiveness
type: PropertyValue
value: Etsy: N/A | Shopify: Mobile-optimized by default

Starting Monthly Cost
type: PropertyValue
value: Etsy: N/A | Shopify: $39

Transaction Fees
type: PropertyValue
value: Etsy: N/A | Shopify: 2.0-2.9%

Available Plugins/Apps
type: PropertyValue
value: Etsy: N/A | Shopify: 8,500+

Setup Time to Launch
type: PropertyValue
value: Etsy: N/A | Shopify: 1-2 days

Customization Flexibility
type: PropertyValue
value: Etsy: N/A | Shopify: 6 (Liquid templating limits)

Security Management
type: PropertyValue
value: Etsy: N/A | Shopify: Shopify manages all compliance

Product Limit
type: PropertyValue
value: Etsy: N/A | Shopify: Unlimited (pricing tier independent)

Annual Cost (100K Revenue)
type: PropertyValue
value: Etsy: N/A | Shopify: $468 + transaction fees ($2,900)

Base Monthly Cost
type: PropertyValue
value: Etsy: N/A | Shopify: $29

Transaction Fees (Standard)
type: PropertyValue
value: Etsy: N/A | Shopify: 2.9% + $0.30

Uptime SLA Guarantee
type: PropertyValue
value: Etsy: N/A | Shopify: 99.99%

Native App Integrations
type: PropertyValue
value: Etsy: N/A | Shopify: 6,800 verified apps

Setup Time (No-Code)
type: PropertyValue
value: Etsy: N/A | Shopify: 1-2 hours to launch

Customization Depth (Code Access)
type: PropertyValue
value: Etsy: N/A | Shopify: Theme/app API limited (Liquid template language)

Payment Gateway Options
type: PropertyValue
value: Etsy: N/A | Shopify: 26+

PCI DSS Compliance Built-in
type: PropertyValue
value: Etsy: N/A | Shopify: Level 1 (fully managed)

Transaction Fees (Basic Plan)
type: PropertyValue
value: Etsy: N/A | Shopify: 2.9% + $0.30

Product Upload Limit
type: PropertyValue
value: Etsy: N/A | Shopify: Unlimited

Average Setup Time
type: PropertyValue
value: Etsy: N/A | Shopify: 2-3 days

App Ecosystem Size
type: PropertyValue
value: Etsy: N/A | Shopify: ~8,000+ apps

Market Share (2026)
type: PropertyValue
value: Etsy: N/A | Shopify: 28%

Native Multi-Vendor Support
type: PropertyValue
value: Etsy: N/A | Shopify: No (requires apps)

Advanced SEO Tools (Built-in)
type: PropertyValue
value: Etsy: N/A | Shopify: Limited (basic automation)

Starting Monthly Cost (USD)
type: PropertyValue
value: Etsy: N/A | Shopify: $39/month

Product Listings Limit
type: PropertyValue
value: Etsy: N/A | Shopify: Unlimited

API Capabilities
type: PropertyValue
value: Etsy: N/A | Shopify: Full REST & GraphQL APIs

Multi-Channel Selling Integration
type: PropertyValue
value: Etsy: N/A | Shopify: 100+ sales channels (Amazon, Facebook, TikTok, eBay, etc.)

Free SSL Certificate & Hosting
type: PropertyValue
value: Etsy: N/A | Shopify: Included in all plans

Transaction Fees (Free Plan)
type: PropertyValue
value: Etsy: N/A | Shopify: N/A - no free plan

Annual Cost (Base Tier)
type: PropertyValue
value: Etsy: N/A | Shopify: $348-3,588/year

Available Extensions/Apps
type: PropertyValue
value: Etsy: N/A | Shopify: 10,000+

Customer Support Availability
type: PropertyValue
value: Etsy: N/A | Shopify: 24/7 phone, email, and chat

SEO Customization Control
type: PropertyValue
value: Etsy: N/A | Shopify: Built-in tools with limitations on code-level access

Data Portability
type: PropertyValue
value: Etsy: N/A | Shopify: Possible but complex; vendor lock-in concerns exist

Supported Payment Gateways
type: PropertyValue
value: Etsy: N/A | Shopify: 100+ payment gateways

Active Merchant Base
type: PropertyValue
value: Etsy: N/A | Shopify: 4.6M+ merchants

Uptime Guarantee
type: PropertyValue
value: Etsy: N/A | Shopify: 99.99%

Free Design Templates
type: PropertyValue
value: Etsy: N/A | Shopify: 100+ free + premium designs

Transaction Fees (Payment Processing)
type: PropertyValue
value: Etsy: N/A | Shopify: 0% (Shopify Payments)

Design Templates
type: PropertyValue
value: Etsy: N/A | Shopify: 200+

Setup Time (Days to Live Store)
type: PropertyValue
value: Etsy: N/A | Shopify: 3-5

Global Merchant Users
type: PropertyValue
value: Etsy: N/A | Shopify: 4.6M (2025)

Annual Cost for $250k Revenue Store
type: PropertyValue
value: Etsy: N/A | Shopify: $468 (plan) + $0 (fees)

Monthly Cost (Starter Plan)
type: PropertyValue
value: Etsy: N/A | Shopify: $29

Transaction Fee per Sale
type: PropertyValue
value: Etsy: N/A | Shopify: 0%

Monthly Active Buyers Accessible
type: PropertyValue
value: Etsy: N/A | Shopify: Must drive own traffic

Customer Data Ownership
type: PropertyValue
value: Etsy: N/A | Shopify: 100% - you own all customer records

Profit Margin Retention (Example: $100 sale)
type: PropertyValue
value: Etsy: N/A | Shopify: $71 (after $29 monthly allocation)

Design & Customization Freedom
type: PropertyValue
value: Etsy: N/A | Shopify: Unlimited - custom domain, full HTML/CSS

Support Response Time
type: PropertyValue
value: Etsy: N/A | Shopify: 2-4 hours (24/7 chat)

Mid-Tier Monthly Price
type: PropertyValue
value: Etsy: N/A | Shopify: $105/month

Payment Processing Transaction Fee
type: PropertyValue
value: Etsy: N/A | Shopify: 2.9% + 30¢ (Shopify Payments)

Global E-Commerce Market Share (2025)
type: PropertyValue
value: Etsy: N/A | Shopify: 28%

Built-in Sales Channel Integrations
type: PropertyValue
value: Etsy: N/A | Shopify: 6-8 native, 120+ via apps

Time to First Sale (Typical)
type: PropertyValue
value: Etsy: N/A | Shopify: 1-2 hours

API Rate Limit
type: PropertyValue
value: Etsy: N/A | Shopify: 2 requests/second (standard)

Product Image Storage Limit
type: PropertyValue
value: Etsy: N/A | Shopify: Unlimited

Hosting Cost (Budget Provider)
type: PropertyValue
value: Etsy: N/A | Shopify: Included

Implementation Timeline
type: PropertyValue
value: Etsy: N/A | Shopify: 0.3-0.7 (2-5 days)

Customization Capability
type: PropertyValue
value: Etsy: N/A | Shopify: 6 (limited to Liquid)

Technical Skill Required
type: PropertyValue
value: Etsy: N/A | Shopify: 2 (minimal technical knowledge)

Maximum Monthly Revenue Supportable
type: PropertyValue
value: Etsy: N/A | Shopify: 100+ (Shopify Plus)

SpeakableSpecification
css selector: #short-answer
css selector: #verdict
css selector: #key-differences
css selector: #faq
xpath: //*[@id='short-answer']
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Etsy — Wikipedia
type: CreativeWork

Shopify — Wikipedia
type: CreativeWork

Compare Etsy vs Shopify
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/etsy-vs-shopify)
object: Etsy
object: Shopify

Accessible Customer Base
type: PropertyValue
value reference: Market Access

Setup Time to First Sale
type: PropertyValue
value reference: Time to Revenue

Brand Control Score
type: PropertyValue
value reference: Control

App/Integration Ecosystem
type: PropertyValue
value reference: Extensibility

Annual Account Suspension Risk
type: PropertyValue
value reference: Reliability

Typical Seller Monthly Revenue Threshold
type: PropertyValue
value reference: Scale Potential

Product Variation Limit
type: PropertyValue
value reference: Product Management

Multi-Currency Support
type: PropertyValue
value reference: International

Transaction Processing Fee
type: PropertyValue
value reference: Pricing

Design Customization Entry Point
type: PropertyValue
value reference: Ease of Use

Available Templates
type: PropertyValue
value reference: Content Library

Recommended Maximum Annual Revenue
type: PropertyValue
value reference: Scalability

Commission Fee (Per Transaction)
type: PropertyValue
value reference: Costs

Built-in Customer Base
type: PropertyValue
value reference: Reach & Traffic

Average Time to First Sale
type: PropertyValue
value reference: Speed

Brand Customization Level
type: PropertyValue
value reference: Control & Flexibility

Customer Data Access
type: PropertyValue
value reference: Control & Flexibility

Product Listing Limits
type: PropertyValue
value reference: Scalability

Setup Time to Live Store
type: PropertyValue
value reference: Implementation

Available Apps & Integrations
type: PropertyValue
value reference: Ecosystem

Checkout Conversion Rate
type: PropertyValue
value reference: Performance

Platform Uptime SLA
type: PropertyValue
value reference: Reliability

Built-in Enterprise Features
type: PropertyValue
value reference: Functionality

API Control & Headless Capability
type: PropertyValue
value reference: Customization

Ideal Business Size
type: PropertyValue
value reference: Market Fit

Implementation Complexity
type: PropertyValue
value reference: Setup & Deployment

Developer Cost (Hourly)
type: PropertyValue
value reference: Operating Costs

Market Share
type: PropertyValue
value reference: Adoption

Free Plan Cost
type: PropertyValue
value reference: Pricing

Transaction Fee (Standard)
type: PropertyValue
value reference: Payments

Supported Sales Channels
type: PropertyValue
value reference: Features

Inventory Locations Support
type: PropertyValue
value reference: Features

Starting Price
type: PropertyValue
value reference: Pricing

Monthly Base Cost (Starter Plan)
type: PropertyValue
value reference: Pricing

Initial Setup Time
type: PropertyValue
value reference: Development Efficiency

Built-in Features Included
type: PropertyValue
value reference: Features

Multi-Store Support
type: PropertyValue
value reference: Features

Maximum Plan Cost
type: PropertyValue
value reference: Pricing

New Features (Feb-Mar 2026)
type: PropertyValue
value reference: Innovation

Mid-Tier Plan Cost
type: PropertyValue
value reference: Pricing

Enterprise Plan Cost
type: PropertyValue
value reference: Pricing

Third-Party App Integrations
type: PropertyValue
value reference: Extensibility

Setup Time
type: PropertyValue
value reference: Operations

Free Physical Items Limit
type: PropertyValue
value reference: Free Plan

Mobile Responsiveness
type: PropertyValue
value reference: Performance

Starting Monthly Cost
type: PropertyValue
value reference: Pricing

Transaction Fees
type: PropertyValue
value reference: Pricing

Available Plugins/Apps
type: PropertyValue
value reference: Features

Setup Time to Launch
type: PropertyValue
value reference: Ease of Use

Customization Flexibility
type: PropertyValue
value reference: Features

Security Management
type: PropertyValue
value reference: Security

Product Limit
type: PropertyValue
value reference: Features

Annual Cost (100K Revenue)
type: PropertyValue
value reference: Pricing

Base Monthly Cost
type: PropertyValue
value reference: Pricing

Transaction Fees (Standard)
type: PropertyValue
value reference: Pricing

Uptime SLA Guarantee
type: PropertyValue
value reference: Reliability

Native App Integrations
type: PropertyValue
value reference: Features

Setup Time (No-Code)
type: PropertyValue
value reference: Ease of Use

Customization Depth (Code Access)
type: PropertyValue
value reference: Features

Payment Gateway Options
type: PropertyValue
value reference: Features

PCI DSS Compliance Built-in
type: PropertyValue
value reference: Security

Transaction Fees (Basic Plan)
type: PropertyValue
value reference: Pricing

Product Upload Limit
type: PropertyValue
value reference: Features

Average Setup Time
type: PropertyValue
value reference: Onboarding

App Ecosystem Size
type: PropertyValue
value reference: Integrations

Market Share (2026)
type: PropertyValue
value reference: Market Position

Native Multi-Vendor Support
type: PropertyValue
value reference: Features

Advanced SEO Tools (Built-in)
type: PropertyValue
value reference: Features

Starting Monthly Cost (USD)
type: PropertyValue
value reference: Pricing

Product Listings Limit
type: PropertyValue
value reference: Features

API Capabilities
type: PropertyValue
value reference: Technical

Multi-Channel Selling Integration
type: PropertyValue
value reference: Features

Free SSL Certificate & Hosting
type: PropertyValue
value reference: Features

Transaction Fees (Free Plan)
type: PropertyValue
value reference: Pricing

Annual Cost (Base Tier)
type: PropertyValue
value reference: Pricing

Available Extensions/Apps
type: PropertyValue
value reference: Ecosystem

Customer Support Availability
type: PropertyValue
value reference: Support

SEO Customization Control
type: PropertyValue
value reference: Features

Data Portability
type: PropertyValue
value reference: Ownership

Supported Payment Gateways
type: PropertyValue
value reference: Integrations

Active Merchant Base
type: PropertyValue
value reference: Market Share

Uptime Guarantee
type: PropertyValue
value reference: Reliability

Free Design Templates
type: PropertyValue
value reference: Design

Transaction Fees (Payment Processing)
type: PropertyValue
value reference: Pricing

Design Templates
type: PropertyValue
value reference: Features

Setup Time (Days to Live Store)
type: PropertyValue
value reference: Usability

Global Merchant Users
type: PropertyValue
value reference: Market

Annual Cost for $250k Revenue Store
type: PropertyValue
value reference: Total Cost of Ownership

Monthly Cost (Starter Plan)
type: PropertyValue
value reference: Pricing

Transaction Fee per Sale
type: PropertyValue
value reference: Pricing

Monthly Active Buyers Accessible
type: PropertyValue
value reference: Market Reach

Customer Data Ownership
type: PropertyValue
value reference: Control

Profit Margin Retention (Example: $100 sale)
type: PropertyValue
value reference: Economics

Design & Customization Freedom
type: PropertyValue
value reference: Control

Support Response Time
type: PropertyValue
value reference: Support

Mid-Tier Monthly Price
type: PropertyValue
value reference: Pricing

Payment Processing Transaction Fee
type: PropertyValue
value reference: Pricing

Global E-Commerce Market Share (2025)
type: PropertyValue
value reference: Market Position

Built-in Sales Channel Integrations
type: PropertyValue
value reference: Features

Time to First Sale (Typical)
type: PropertyValue
value reference: Setup

API Rate Limit
type: PropertyValue
value reference: Technical

Product Image Storage Limit
type: PropertyValue
value reference: Features

Hosting Cost (Budget Provider)
type: PropertyValue
value reference: Pricing

Implementation Timeline
type: PropertyValue
value reference: Deployment

Customization Capability
type: PropertyValue
value reference: Features

Technical Skill Required
type: PropertyValue
value reference: Ease of Use

Maximum Monthly Revenue Supportable
type: PropertyValue
value reference: Scalability