Ecwid vs Shopify
type: Article
description: Shopify is a standalone e-commerce platform with 99.99% uptime and serves 4.6M+ merchants globally, while Ecwid is an embeddable shopping cart solution designed to add selling capabilities to existing websites. Shopify offers deeper features and ecosystem integration, whereas Ecwid prioritizes simplicity and integration with non-e-commerce sites.
language: en-US
date published: 2026-07-09T15:15:08.721Z
date created: 2026-07-09T15:15:08.721Z
date modified: 2026-07-09T15:15:09.229Z
content reference time: 2026-07-09T15:15:09.229Z
author: A Versus B
publisher: A Versus B
about: Ecwid
about: Shopify
abstract: Shopify is a standalone e-commerce platform with 99.99% uptime and serves 4.6M+ merchants globally, while Ecwid is an embeddable shopping cart solution designed to add selling capabilities to existing websites. Shopify offers deeper features and ecosystem integration, whereas Ecwid prioritizes simplicity and integration with non-e-commerce sites.
text: Platform Type. Monthly Starting Price. Built-in Payment Gateways. App Marketplace Size. Merchant Count. Free Plan Availability. Best For
conclusion text: Choose Shopify if you want a comprehensive, all-in-one e-commerce platform with extensive app ecosystem, professional templates, and dedicated merchant support—ideal for businesses prioritizing growth and scale. Choose Ecwid if you already have a website or blog and want an affordable, lightweight way to add selling capabilities without rebuilding your entire online presence.
additional property: Starting Price
  type: PropertyValue
  value: Ecwid: Free | Shopify: $5 (Starter Plan)
  value reference: Ecwid
additional property: Mid-Tier Plan Cost
  type: PropertyValue
  value: Ecwid: $12.50 (Venture) | Shopify: $105 (Shopify Plan)
  value reference: Ecwid
additional property: Enterprise Plan Cost
  type: PropertyValue
  value: Ecwid: Not available | Shopify: $2,300+ (Shopify Plus)
additional property: Setup Time
  type: PropertyValue
  value: Ecwid: 5-15 minutes | Shopify: 30-60 minutes
  value reference: Ecwid
additional property: Free Physical Items Limit
  type: PropertyValue
  value: Ecwid: 5 | Shopify: None (paid plans only)
  value reference: Ecwid
additional property: Payment Gateway Options
  type: PropertyValue
  value: Ecwid: 50+ | Shopify: 26+
  value reference: Ecwid
additional property: Mobile Responsiveness
  type: PropertyValue
  value: Ecwid: Built-in responsive design | Shopify: Mobile-optimized by default
additional property: Starting Monthly Price
  type: PropertyValue
  value: Ecwid: Free (or $99.08 for Unlimited plan) | Shopify: $39 (Shopify Basic)
  value reference: Ecwid
additional property: Transaction Fees (Free Plan)
  type: PropertyValue
  value: Ecwid: 8.5% on Ecwid Free plan | Shopify: N/A - no free plan
additional property: Third-Party App Integrations
  type: PropertyValue
  value: Ecwid: ~200 apps available | Shopify: 8,000+ apps in App Store
  value reference: Shopify
additional property: Supported Payment Gateways
  type: PropertyValue
  value: Ecwid: 50+ payment providers | Shopify: 100+ payment gateways
  value reference: Shopify
additional property: Active Merchant Base
  type: PropertyValue
  value: Ecwid: 1.5M+ merchants | Shopify: 4.6M+ merchants
  value reference: Shopify
additional property: Uptime Guarantee
  type: PropertyValue
  value: Ecwid: 99.9% (industry standard) | Shopify: 99.99%
  value reference: Shopify
additional property: Free Design Templates
  type: PropertyValue
  value: Ecwid: 45+ templates | Shopify: 100+ free + premium designs
  value reference: Shopify
additional property: Customer Support Availability
  type: PropertyValue
  value: Ecwid: Email and chat support (business hours) | Shopify: 24/7 phone, email, and chat
additional property: Active Stores
  type: PropertyValue
  value: Ecwid: N/A | Shopify: 4.6 Million+
additional property: Global Market Share
  type: PropertyValue
  value: Ecwid: N/A | Shopify: 27%
additional property: Platform Transaction Fees
  type: PropertyValue
  value: Ecwid: N/A | Shopify: 2.0% (third-party gateways) / 0% (Shopify Payments)
additional property: Available Apps/Plugins
  type: PropertyValue
  value: Ecwid: N/A | Shopify: 13,000+
additional property: Average Conversion Rate (Desktop)
  type: PropertyValue
  value: Ecwid: N/A | Shopify: 1.4%
additional property: Average Conversion Rate (Mobile)
  type: PropertyValue
  value: Ecwid: N/A | Shopify: 1.2%
additional property: Hosting Model
  type: PropertyValue
  value: Ecwid: N/A | Shopify: Fully Managed SaaS
additional property: AI/Automation Optimization
  type: PropertyValue
  value: Ecwid: N/A | Shopify: Native AI-driven commerce agents built-in
additional property: Top Tier Plan Price
  type: PropertyValue
  value: Ecwid: N/A | Shopify: $399
additional property: Design Templates Available
  type: PropertyValue
  value: Ecwid: N/A | Shopify: 200+ templates
additional property: App Integrations
  type: PropertyValue
  value: Ecwid: N/A | Shopify: 8,000+
additional property: Support Channels
  type: PropertyValue
  value: Ecwid: N/A | Shopify: Phone, Email & Chat
additional property: Enterprise Plan Available
  type: PropertyValue
  value: Ecwid: N/A | Shopify: Yes ($2,300+/month)
additional property: Annual Cost (Base Plan)
  type: PropertyValue
  value: Ecwid: N/A | Shopify: $468
additional property: Per-Transaction Commission
  type: PropertyValue
  value: Ecwid: N/A | Shopify: 0%
additional property: Accessible Customer Base
  type: PropertyValue
  value: Ecwid: N/A | Shopify: 0 (self-driven)
additional property: Setup Time to First Sale
  type: PropertyValue
  value: Ecwid: N/A | Shopify: 1-3 days
additional property: Brand Control Score
  type: PropertyValue
  value: Ecwid: N/A | Shopify: 9-10 (full)
additional property: App/Integration Ecosystem
  type: PropertyValue
  value: Ecwid: N/A | Shopify: 4,600+
additional property: Annual Account Suspension Risk
  type: PropertyValue
  value: Ecwid: N/A | Shopify: ~0.01%
additional property: Typical Seller Monthly Revenue Threshold
  type: PropertyValue
  value: Ecwid: N/A | Shopify: $5,000+ (lower barrier)
additional property: Product Variation Limit
  type: PropertyValue
  value: Ecwid: N/A | Shopify: 2,000+
additional property: Multi-Currency Support
  type: PropertyValue
  value: Ecwid: N/A | Shopify: 200+
additional property: Transaction Processing Fee
  type: PropertyValue
  value: Ecwid: N/A | Shopify: 0% (on Shopify Payments)
additional property: Design Customization Entry Point
  type: PropertyValue
  value: Ecwid: N/A | Shopify: Advanced (Liquid code access)
additional property: Available Templates
  type: PropertyValue
  value: Ecwid: N/A | Shopify: ~300 (optimized for sales)
additional property: Recommended Maximum Annual Revenue
  type: PropertyValue
  value: Ecwid: N/A | Shopify: Unlimited
additional property: Transaction Fee Rate
  type: PropertyValue
  value: Ecwid: N/A | Shopify: 3.89%
additional property: Monthly Costs at 100 Sales ($50/item)
  type: PropertyValue
  value: Ecwid: N/A | Shopify: $214
additional property: Base Monthly Subscription (Starter Plan)
  type: PropertyValue
  value: Ecwid: N/A | Shopify: $29
additional property: Listing Renewal Fee
  type: PropertyValue
  value: Ecwid: N/A | Shopify: Included in subscription
additional property: Product Variant Limit
  type: PropertyValue
  value: Ecwid: N/A | Shopify: Unlimited
additional property: Sales Breakeven Point
  type: PropertyValue
  value: Ecwid: N/A | Shopify: $1,350
additional property: Monthly Active Buyers (Marketplace Access)
  type: PropertyValue
  value: Ecwid: N/A | Shopify: Self-driven traffic
interactivity type: active
significant link: https://www.aversusb.net/entity/ecwid
significant link: https://www.aversusb.net/alternatives/ecwid
significant link: https://www.aversusb.net/entity/shopify
significant link: https://www.aversusb.net/alternatives/shopify
significant link: https://www.aversusb.net/api/answer/ecwid-vs-shopify)
significant link: https://www.aversusb.net/api/v1/schema/ecwid-vs-shopify)
related link: https://www.aversusb.net/compare/ecwid-vs-shopify
related link: https://www.aversusb.net/compare/shopify-vs-squarespace
related link: https://www.aversusb.net/compare/shopify-vs-wix
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related link: https://www.aversusb.net/compare/magento-vs-shopify
related link: https://www.aversusb.net/compare/shopify-vs-square
related link: https://www.aversusb.net/compare/amazon-vs-shopify
related link: https://www.aversusb.net/compare/wordpress-vs-shopify
teaches: How to choose between Ecwid and Shopify
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Ecwid vs Shopify — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Ecwid
type: SoftwareApplication
language: en-US
description: Cloud-based embeddable shopping cart for adding sales to existing websites and social media.
subject of: Ecwid vs Shopify

Shopify
type: SoftwareApplication
language: en-US
description: Leading standalone SaaS e-commerce platform powering 4.6M+ online stores globally.
subject of: Ecwid vs Shopify

Ecwid vs Shopify — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Ecwid vs Shopify. Contains 144 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Starting Price
  type: PropertyValue
  value reference: Pricing
variable measured: Mid-Tier Plan Cost
  type: PropertyValue
  value reference: Pricing
variable measured: Enterprise Plan Cost
  type: PropertyValue
  value reference: Pricing
variable measured: Setup Time
  type: PropertyValue
  value reference: Implementation
variable measured: Free Physical Items Limit
  type: PropertyValue
  value reference: Free Plan
variable measured: Payment Gateway Options
  type: PropertyValue
  value reference: Features
variable measured: Mobile Responsiveness
  type: PropertyValue
  value reference: Performance
variable measured: Starting Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Transaction Fees (Free Plan)
  type: PropertyValue
  value reference: Pricing
variable measured: Third-Party App Integrations
  type: PropertyValue
  value reference: Features
variable measured: Supported Payment Gateways
  type: PropertyValue
  value reference: Integrations
variable measured: Active Merchant Base
  type: PropertyValue
  value reference: Market Share
variable measured: Uptime Guarantee
  type: PropertyValue
  value reference: Performance
variable measured: Free Design Templates
  type: PropertyValue
  value reference: Design
variable measured: Customer Support Availability
  type: PropertyValue
  value reference: Support
variable measured: Active Stores
  type: PropertyValue
  value reference: Adoption
variable measured: Global Market Share
  type: PropertyValue
  value reference: Adoption
variable measured: Platform Transaction Fees
  type: PropertyValue
  value reference: Pricing
variable measured: Available Apps/Plugins
  type: PropertyValue
  value reference: Ecosystem
variable measured: Average Conversion Rate (Desktop)
  type: PropertyValue
  value reference: Performance
variable measured: Average Conversion Rate (Mobile)
  type: PropertyValue
  value reference: Performance
variable measured: Hosting Model
  type: PropertyValue
  value reference: Technical
variable measured: AI/Automation Optimization
  type: PropertyValue
  value reference: Innovation
variable measured: Top Tier Plan Price
  type: PropertyValue
  value reference: Pricing
variable measured: Design Templates Available
  type: PropertyValue
  value reference: Design
variable measured: App Integrations
  type: PropertyValue
  value reference: Features
variable measured: Support Channels
  type: PropertyValue
  value reference: Support
variable measured: Enterprise Plan Available
  type: PropertyValue
  value reference: Features
variable measured: Annual Cost (Base Plan)
  type: PropertyValue
  value reference: Pricing
variable measured: Per-Transaction Commission
  type: PropertyValue
  value reference: Pricing
variable measured: Accessible Customer Base
  type: PropertyValue
  value reference: Market Access
variable measured: Setup Time to First Sale
  type: PropertyValue
  value reference: Time to Revenue
variable measured: Brand Control Score
  type: PropertyValue
  value reference: Control
variable measured: App/Integration Ecosystem
  type: PropertyValue
  value reference: Extensibility
variable measured: Annual Account Suspension Risk
  type: PropertyValue
  value reference: Reliability
variable measured: Typical Seller Monthly Revenue Threshold
  type: PropertyValue
  value reference: Scale Potential
variable measured: Product Variation Limit
  type: PropertyValue
  value reference: Product Management
variable measured: Multi-Currency Support
  type: PropertyValue
  value reference: International
variable measured: Transaction Processing Fee
  type: PropertyValue
  value reference: Pricing
variable measured: Design Customization Entry Point
  type: PropertyValue
  value reference: Ease of Use
variable measured: Available Templates
  type: PropertyValue
  value reference: Content Library
variable measured: Recommended Maximum Annual Revenue
  type: PropertyValue
  value reference: Scalability
variable measured: Transaction Fee Rate
  type: PropertyValue
  value reference: Pricing
variable measured: Monthly Costs at 100 Sales ($50/item)
  type: PropertyValue
  value reference: Pricing
variable measured: Base Monthly Subscription (Starter Plan)
  type: PropertyValue
  value reference: Pricing
variable measured: Listing Renewal Fee
  type: PropertyValue
  value reference: Pricing
variable measured: Product Variant Limit
  type: PropertyValue
  value reference: Features
variable measured: Sales Breakeven Point
  type: PropertyValue
  value reference: Economics
variable measured: Monthly Active Buyers (Marketplace Access)
  type: PropertyValue
  value reference: Market
variable measured: Commission Fee (Per Transaction)
  type: PropertyValue
  value reference: Costs
variable measured: Built-in Customer Base
  type: PropertyValue
  value reference: Reach & Traffic
variable measured: Average Time to First Sale
  type: PropertyValue
  value reference: Speed
variable measured: Brand Customization Level
  type: PropertyValue
  value reference: Control & Flexibility
variable measured: Customer Data Access
  type: PropertyValue
  value reference: Control & Flexibility
variable measured: Product Listing Limits
  type: PropertyValue
  value reference: Scalability
variable measured: Payment Methods Supported
  type: PropertyValue
  value reference: Payment Options
variable measured: Setup Time to Live Store
  type: PropertyValue
  value reference: Implementation
variable measured: Available Apps & Integrations
  type: PropertyValue
  value reference: Ecosystem
variable measured: Checkout Conversion Rate
  type: PropertyValue
  value reference: Performance
variable measured: Platform Uptime SLA
  type: PropertyValue
  value reference: Reliability
variable measured: Built-in Enterprise Features
variable measured: API Control & Headless Capability
variable measured: Ideal Business Size
variable measured: Implementation Complexity
variable measured: Payment Processing Fee
variable measured: Monthly Base Cost
variable measured: Store Design Flexibility
variable measured: Transaction Fee Percentage
variable measured: Annual Marketplace Visitors
is based on: https://www.aversusb.net/compare/ecwid-vs-shopify)

Ecwid vs Shopify — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Ecwid vs Shopify.
has defined term: Pricing
has defined term: Implementation
has defined term: Free Plan
has defined term: Features
has defined term: Performance
has defined term: Integrations
has defined term: Market Share
has defined term: Design
has defined term: Support
has defined term: Adoption
has defined term: Ecosystem
has defined term: Technical
has defined term: Innovation
has defined term: Market Access
has defined term: Time to Revenue
has defined term: Control
has defined term: Extensibility
has defined term: Reliability
has defined term: Scale Potential
has defined term: Product Management
has defined term: International
has defined term: Ease of Use
has defined term: Content Library
has defined term: Scalability
has defined term: Economics
has defined term: Market
has defined term: Costs
has defined term: Reach & Traffic
has defined term: Speed
has defined term: Control & Flexibility
has defined term: Payment Options
has defined term: Functionality
has defined term: Customization
has defined term: Market Fit
has defined term: Setup & Deployment
has defined term: Financial
has defined term: Traffic
has defined term: Product Type
has defined term: Operating Costs
has defined term: Payments
has defined term: Security
has defined term: Audience
has defined term: Speed to Revenue
has defined term: Usability
has defined term: Market Position
has defined term: Ownership
has defined term: Total Cost of Ownership
has defined term: Market Reach
has defined term: Setup
has defined term: Deployment

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Free Plan
type: DefinedTerm
term code: free-plan
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Market Share
type: DefinedTerm
term code: market-share
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Design
type: DefinedTerm
term code: design
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Adoption
type: DefinedTerm
term code: adoption
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Technical
type: DefinedTerm
term code: technical
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Innovation
type: DefinedTerm
term code: innovation
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Market Access
type: DefinedTerm
term code: market-access
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Time to Revenue
type: DefinedTerm
term code: time-to-revenue
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Control
type: DefinedTerm
term code: control
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Extensibility
type: DefinedTerm
term code: extensibility
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Reliability
type: DefinedTerm
term code: reliability
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Scale Potential
type: DefinedTerm
term code: scale-potential
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Product Management
type: DefinedTerm
term code: product-management
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

International
type: DefinedTerm
term code: international
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Content Library
type: DefinedTerm
term code: content-library
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Economics
type: DefinedTerm
term code: economics
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Market
type: DefinedTerm
term code: market
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Costs
type: DefinedTerm
term code: costs
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Reach & Traffic
type: DefinedTerm
term code: reach-&-traffic
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Speed
type: DefinedTerm
term code: speed
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Control & Flexibility
type: DefinedTerm
term code: control-&-flexibility
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Payment Options
type: DefinedTerm
term code: payment-options
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Functionality
type: DefinedTerm
term code: functionality
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Customization
type: DefinedTerm
term code: customization
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Market Fit
type: DefinedTerm
term code: market-fit
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Setup & Deployment
type: DefinedTerm
term code: setup-&-deployment
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Financial
type: DefinedTerm
term code: financial
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Traffic
type: DefinedTerm
term code: traffic
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Product Type
type: DefinedTerm
term code: product-type
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Operating Costs
type: DefinedTerm
term code: operating-costs
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Payments
type: DefinedTerm
term code: payments
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Security
type: DefinedTerm
term code: security
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Audience
type: DefinedTerm
term code: audience
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Speed to Revenue
type: DefinedTerm
term code: speed-to-revenue
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Ownership
type: DefinedTerm
term code: ownership
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Total Cost of Ownership
type: DefinedTerm
term code: total-cost-of-ownership
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Market Reach
type: DefinedTerm
term code: market-reach
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Setup
type: DefinedTerm
term code: setup
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: Ecwid vs Shopify — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-09T15:15:09.229Z
author: A Versus B
publisher: A Versus B
is part of: ecwid-vs-shopify)
main entity: Can I use Ecwid if I already have a website?
  type: Question
  accepted answer: Answer
    text: Yes, that's Ecwid's primary use case. You can embed Ecwid's shopping cart into WordPress, Wix, Squarespace, Weebly, or any custom HTML website without rebuilding your site. Shopify requires you to either host your entire store on their platform or use third-party integrations like Buy Button to embed products.
    language: en-US
main entity: Which platform is cheaper for a small business with low monthly sales?
  type: Question
  accepted answer: Answer
    text: Ecwid is significantly cheaper for startups. Ecwid offers a free plan with 8.5% transaction fees, meaning you can launch with zero monthly cost. Shopify's cheapest plan costs $39/month plus 2.0% + 30¢ per transaction. However, once you scale to high transaction volume, Shopify's percentage-based model becomes more cost-effective.
    language: en-US
main entity: Can I sell on multiple channels (Facebook, Instagram, Amazon) with both platforms?
  type: Question
  accepted answer: Answer
    text: Both support multi-channel selling, but Ecwid excels here. Ecwid syncs inventory across Instagram, Facebook, Amazon, eBay, Google Shopping, and your website from one dashboard. Shopify requires paid sales channel apps for Facebook and Instagram, though it has native integrations with major marketplaces.
    language: en-US
main entity: Which platform has better mobile shopping experience?
  type: Question
  accepted answer: Answer
    text: Shopify offers superior mobile UX out-of-the-box with 100+ professionally designed, mobile-first templates tested across devices. Ecwid's mobile experience is functional but less polished and depends partly on your hosting platform's mobile responsiveness. For mobile-first stores, Shopify has the advantage.
    language: en-US
main entity: Is it easy to migrate from Ecwid to Shopify later?
  type: Question
  accepted answer: Answer
    text: Migration is possible but requires manual data transfer. Neither platform offers automated migration tools. You'll need to export products, customers, and orders from Ecwid and import them into Shopify using CSV files or third-party apps (costing $50-300+). Plan for 5-20 hours of work depending on store complexity.
    language: en-US

How to Choose Between Ecwid and Shopify
type: HowTo
description: Shopify is a standalone e-commerce platform with 99.99% uptime and serves 4.6M+ merchants globally, while Ecwid is an embeddable shopping cart solution designed to add selling capabilities to existing websites. Shopify offers deeper features and ecosystem integration, whereas Ecwid prioritizes simplicity and integration with non-e-commerce sites.
language: en-US
total time: PT3M
step: Consider: Platform Type
step: Consider: Monthly Starting Price
step: Consider: Built-in Payment Gateways
step: Consider: App Marketplace Size
step: Consider: Merchant Count
step: Consider: Free Plan Availability
step: Consider: Best For
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose Shopify if you want a comprehensive, all-in-one e-commerce platform with extensive app ecosystem, professional templates, and dedicated merchant support—ideal for businesses prioritizing growth and scale. Choose Ecwid if you already have a website or blog and want an affordable, lightweight way to add selling capabilities without rebuilding your entire online presence.

Consider: Platform Type
type: HowToStep
position: 1
text: Platform Type: Ecwid has Embeddable shopping cart (add-on to existing sites), while Shopify has Standalone e-commerce platform.

Consider: Monthly Starting Price
type: HowToStep
position: 2
text: Monthly Starting Price: Ecwid has $99.08 USD (Free plan available with limitations), while Shopify has $39 USD (Shopify Basic).

Consider: Built-in Payment Gateways
type: HowToStep
position: 3
text: Built-in Payment Gateways: Ecwid has 50+ payment providers supported, while Shopify has 100+ payment gateways integrated.

Consider: App Marketplace Size
type: HowToStep
position: 4
text: App Marketplace Size: Ecwid has ~200 third-party apps, while Shopify has 8,000+ apps in Shopify App Store.

Consider: Merchant Count
type: HowToStep
position: 5
text: Merchant Count: Ecwid has 1.5M+ active merchants, while Shopify has 4.6M+ active merchants.

Consider: Free Plan Availability
type: HowToStep
position: 6
text: Free Plan Availability: Ecwid has Yes (with transaction fees ~8.5%), while Shopify has No free plan (14-day trial only).

Consider: Best For
type: HowToStep
position: 7
text: Best For: Ecwid has Adding e-commerce to existing blogs/websites, while Shopify has Building dedicated online stores from scratch.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Ecwid vs Shopify
review body: Shopify is a standalone e-commerce platform with 99.99% uptime and serves 4.6M+ merchants globally, while Ecwid is an embeddable shopping cart solution designed to add selling capabilities to existing websites. Shopify offers deeper features and ecosystem integration, whereas Ecwid prioritizes simplicity and integration with non-e-commerce sites.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Ecwid vs Shopify

Commission Fee (Per Transaction)
type: PropertyValue
value: Ecwid: N/A | Shopify: 2.9% + $0.30

Built-in Customer Base
type: PropertyValue
value: Ecwid: N/A | Shopify: Zero (must generate own traffic)

Average Time to First Sale
type: PropertyValue
value: Ecwid: N/A | Shopify: 5 days (with traffic setup)

Brand Customization Level
type: PropertyValue
value: Ecwid: N/A | Shopify: Complete (10/10)

Customer Data Access
type: PropertyValue
value: Ecwid: N/A | Shopify: 100% direct access to customer emails and data

Product Listing Limits
type: PropertyValue
value: Ecwid: N/A | Shopify: Unlimited products

Payment Methods Supported
type: PropertyValue
value: Ecwid: N/A | Shopify: 100+

Setup Time to Live Store
type: PropertyValue
value: Ecwid: N/A | Shopify: 7-14 days

Available Apps & Integrations
type: PropertyValue
value: Ecwid: N/A | Shopify: 6,000+ apps

Checkout Conversion Rate
type: PropertyValue
value: Ecwid: N/A | Shopify: 3.2-3.5%

Platform Uptime SLA
type: PropertyValue
value: Ecwid: N/A | Shopify: 99.99%

Built-in Enterprise Features
type: PropertyValue
value: Ecwid: N/A | Shopify: Moderate; app-dependent for advanced needs

API Control & Headless Capability
type: PropertyValue
value: Ecwid: N/A | Shopify: Good GraphQL API; limited headless options

Ideal Business Size
type: PropertyValue
value: Ecwid: N/A | Shopify: $0-20M GMV (optimal fit)

Implementation Complexity
type: PropertyValue
value: Ecwid: N/A | Shopify: Low; point-and-click setup

Payment Processing Fee
type: PropertyValue
value: Ecwid: N/A | Shopify: 2.9% + $0.30 (Shopify Payments)

Monthly Base Cost
type: PropertyValue
value: Ecwid: N/A | Shopify: $29-$399

Store Design Flexibility
type: PropertyValue
value: Ecwid: N/A | Shopify: Extensive (9/10)

Transaction Fee Percentage
type: PropertyValue
value: Ecwid: N/A | Shopify: 2.9%

Annual Marketplace Visitors
type: PropertyValue
value: Ecwid: N/A | Shopify: Self-generated

Available Apps/Extensions
type: PropertyValue
value: Ecwid: N/A | Shopify: 10,000+

Suitable Product Categories
type: PropertyValue
value: Ecwid: N/A | Shopify: All product types

Developer Cost (Hourly)
type: PropertyValue
value: Ecwid: N/A | Shopify: $100-150 (optional)

Market Share
type: PropertyValue
value: Ecwid: N/A | Shopify: ~30% of all online stores

Free Plan Cost
type: PropertyValue
value: Ecwid: N/A | Shopify: $5 (Starter plan minimum)

Transaction Fee (Standard)
type: PropertyValue
value: Ecwid: N/A | Shopify: 2.7% + $0.30

Supported Sales Channels
type: PropertyValue
value: Ecwid: N/A | Shopify: 10+ (online store, POS, social, marketplace, B2B, wholesale)

Inventory Locations Support
type: PropertyValue
value: Ecwid: N/A | Shopify: Unlimited with advanced sync

Monthly Base Cost (Starter Plan)
type: PropertyValue
value: Ecwid: N/A | Shopify: $5-39 (all-inclusive)

Initial Setup Time
type: PropertyValue
value: Ecwid: N/A | Shopify: Hours to 1 day

Built-in Features Included
type: PropertyValue
value: Ecwid: N/A | Shopify: Hosting, SSL, domain, support included

Multi-Store Support
type: PropertyValue
value: Ecwid: N/A | Shopify: Separate subscriptions required

Maximum Plan Cost
type: PropertyValue
value: Ecwid: N/A | Shopify: $2,300+ (Shopify Plus enterprise)

New Features (Feb-Mar 2026)
type: PropertyValue
value: Ecwid: N/A | Shopify: Ongoing regular updates

Starting Monthly Cost
type: PropertyValue
value: Ecwid: N/A | Shopify: $39

Transaction Fees
type: PropertyValue
value: Ecwid: N/A | Shopify: 2.0-2.9%

Available Plugins/Apps
type: PropertyValue
value: Ecwid: N/A | Shopify: 8,500+

Setup Time to Launch
type: PropertyValue
value: Ecwid: N/A | Shopify: 1-2 days

Customization Flexibility
type: PropertyValue
value: Ecwid: N/A | Shopify: 6 (Liquid templating limits)

Security Management
type: PropertyValue
value: Ecwid: N/A | Shopify: Shopify manages all compliance

Product Limit
type: PropertyValue
value: Ecwid: N/A | Shopify: Unlimited (pricing tier independent)

Annual Cost (100K Revenue)
type: PropertyValue
value: Ecwid: N/A | Shopify: $468 + transaction fees ($2,900)

Monthly Base Subscription Cost
type: PropertyValue
value: Ecwid: N/A | Shopify: $39-299

Total Transaction Fee per Sale
type: PropertyValue
value: Ecwid: N/A | Shopify: 2.9-5% (payment processing only; plan fees absorb transaction costs)

Monthly Active Buyers
type: PropertyValue
value: Ecwid: N/A | Shopify: 0 (seller-dependent traffic)

Average Days to First Sale
type: PropertyValue
value: Ecwid: N/A | Shopify: 30-90 days

Setup Time Required
type: PropertyValue
value: Ecwid: N/A | Shopify: 20-30 hours

Base Monthly Cost
type: PropertyValue
value: Ecwid: N/A | Shopify: $29

Transaction Fees (Standard)
type: PropertyValue
value: Ecwid: N/A | Shopify: 2.9% + $0.30

Uptime SLA Guarantee
type: PropertyValue
value: Ecwid: N/A | Shopify: 99.99%

Native App Integrations
type: PropertyValue
value: Ecwid: N/A | Shopify: 6,800 verified apps

Setup Time (No-Code)
type: PropertyValue
value: Ecwid: N/A | Shopify: 1-2 hours to launch

Customization Depth (Code Access)
type: PropertyValue
value: Ecwid: N/A | Shopify: Theme/app API limited (Liquid template language)

PCI DSS Compliance Built-in
type: PropertyValue
value: Ecwid: N/A | Shopify: Level 1 (fully managed)

Transaction Fees (Basic Plan)
type: PropertyValue
value: Ecwid: N/A | Shopify: 2.9% + $0.30

Product Upload Limit
type: PropertyValue
value: Ecwid: N/A | Shopify: Unlimited

Average Setup Time
type: PropertyValue
value: Ecwid: N/A | Shopify: 2-3 days

App Ecosystem Size
type: PropertyValue
value: Ecwid: N/A | Shopify: ~8,000+ apps

Market Share (2026)
type: PropertyValue
value: Ecwid: N/A | Shopify: 28%

Native Multi-Vendor Support
type: PropertyValue
value: Ecwid: N/A | Shopify: No (requires apps)

Advanced SEO Tools (Built-in)
type: PropertyValue
value: Ecwid: N/A | Shopify: Limited (basic automation)

Starting Monthly Cost (USD)
type: PropertyValue
value: Ecwid: N/A | Shopify: $39/month

Available App Integrations
type: PropertyValue
value: Ecwid: N/A | Shopify: 10,000+

Product Listings Limit
type: PropertyValue
value: Ecwid: N/A | Shopify: Unlimited

API Capabilities
type: PropertyValue
value: Ecwid: N/A | Shopify: Full REST & GraphQL APIs

Multi-Channel Selling Integration
type: PropertyValue
value: Ecwid: N/A | Shopify: 100+ sales channels (Amazon, Facebook, TikTok, eBay, etc.)

Free SSL Certificate & Hosting
type: PropertyValue
value: Ecwid: N/A | Shopify: Included in all plans

Annual Cost (Base Tier)
type: PropertyValue
value: Ecwid: N/A | Shopify: $348-3,588/year

Available Extensions/Apps
type: PropertyValue
value: Ecwid: N/A | Shopify: 10,000+

SEO Customization Control
type: PropertyValue
value: Ecwid: N/A | Shopify: Built-in tools with limitations on code-level access

Data Portability
type: PropertyValue
value: Ecwid: N/A | Shopify: Possible but complex; vendor lock-in concerns exist

Transaction Fees (Payment Processing)
type: PropertyValue
value: Ecwid: N/A | Shopify: 0% (Shopify Payments)

Design Templates
type: PropertyValue
value: Ecwid: N/A | Shopify: 200+

Setup Time (Days to Live Store)
type: PropertyValue
value: Ecwid: N/A | Shopify: 3-5

Global Merchant Users
type: PropertyValue
value: Ecwid: N/A | Shopify: 4.6M (2025)

Annual Cost for $250k Revenue Store
type: PropertyValue
value: Ecwid: N/A | Shopify: $468 (plan) + $0 (fees)

Monthly Cost (Starter Plan)
type: PropertyValue
value: Ecwid: N/A | Shopify: $29

Transaction Fee per Sale
type: PropertyValue
value: Ecwid: N/A | Shopify: 0%

Monthly Active Buyers Accessible
type: PropertyValue
value: Ecwid: N/A | Shopify: Must drive own traffic

Customer Data Ownership
type: PropertyValue
value: Ecwid: N/A | Shopify: 100% - you own all customer records

Profit Margin Retention (Example: $100 sale)
type: PropertyValue
value: Ecwid: N/A | Shopify: $71 (after $29 monthly allocation)

Design & Customization Freedom
type: PropertyValue
value: Ecwid: N/A | Shopify: Unlimited - custom domain, full HTML/CSS

Support Response Time
type: PropertyValue
value: Ecwid: N/A | Shopify: 2-4 hours (24/7 chat)

Mid-Tier Monthly Price
type: PropertyValue
value: Ecwid: N/A | Shopify: $105/month

Payment Processing Transaction Fee
type: PropertyValue
value: Ecwid: N/A | Shopify: 2.9% + 30¢ (Shopify Payments)

Global E-Commerce Market Share (2025)
type: PropertyValue
value: Ecwid: N/A | Shopify: 28%

Built-in Sales Channel Integrations
type: PropertyValue
value: Ecwid: N/A | Shopify: 6-8 native, 120+ via apps

Time to First Sale (Typical)
type: PropertyValue
value: Ecwid: N/A | Shopify: 1-2 hours

API Rate Limit
type: PropertyValue
value: Ecwid: N/A | Shopify: 2 requests/second (standard)

Product Image Storage Limit
type: PropertyValue
value: Ecwid: N/A | Shopify: Unlimited

Hosting Cost (Budget Provider)
type: PropertyValue
value: Ecwid: N/A | Shopify: Included

Implementation Timeline
type: PropertyValue
value: Ecwid: N/A | Shopify: 0.3-0.7 (2-5 days)

Customization Capability
type: PropertyValue
value: Ecwid: N/A | Shopify: 6 (limited to Liquid)

Technical Skill Required
type: PropertyValue
value: Ecwid: N/A | Shopify: 2 (minimal technical knowledge)

Maximum Monthly Revenue Supportable
type: PropertyValue
value: Ecwid: N/A | Shopify: 100+ (Shopify Plus)

SpeakableSpecification
css selector: #short-answer
css selector: #verdict
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xpath: //*[@id='short-answer']
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Ecwid — Wikipedia
type: CreativeWork

Shopify — Wikipedia
type: CreativeWork

Compare Ecwid vs Shopify
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/ecwid-vs-shopify)
object: Ecwid
object: Shopify

Built-in Enterprise Features
type: PropertyValue
value reference: Functionality

API Control & Headless Capability
type: PropertyValue
value reference: Customization

Ideal Business Size
type: PropertyValue
value reference: Market Fit

Implementation Complexity
type: PropertyValue
value reference: Setup & Deployment

Payment Processing Fee
type: PropertyValue
value reference: Financial

Monthly Base Cost
type: PropertyValue
value reference: Pricing

Store Design Flexibility
type: PropertyValue
value reference: Customization

Transaction Fee Percentage
type: PropertyValue
value reference: Pricing

Annual Marketplace Visitors
type: PropertyValue
value reference: Traffic

Available Apps/Extensions
type: PropertyValue
value reference: Integrations

Suitable Product Categories
type: PropertyValue
value reference: Product Type

Developer Cost (Hourly)
type: PropertyValue
value reference: Operating Costs

Market Share
type: PropertyValue
value reference: Adoption

Free Plan Cost
type: PropertyValue
value reference: Pricing

Transaction Fee (Standard)
type: PropertyValue
value reference: Payments

Supported Sales Channels
type: PropertyValue
value reference: Features

Inventory Locations Support
type: PropertyValue
value reference: Features

Monthly Base Cost (Starter Plan)
type: PropertyValue
value reference: Pricing

Initial Setup Time
type: PropertyValue
value reference: Implementation

Built-in Features Included
type: PropertyValue
value reference: Features

Multi-Store Support
type: PropertyValue
value reference: Features

Maximum Plan Cost
type: PropertyValue
value reference: Pricing

New Features (Feb-Mar 2026)
type: PropertyValue
value reference: Innovation

Starting Monthly Cost
type: PropertyValue
value reference: Pricing

Transaction Fees
type: PropertyValue
value reference: Pricing

Available Plugins/Apps
type: PropertyValue
value reference: Features

Setup Time to Launch
type: PropertyValue
value reference: Ease of Use

Customization Flexibility
type: PropertyValue
value reference: Features

Security Management
type: PropertyValue
value reference: Security

Product Limit
type: PropertyValue
value reference: Features

Annual Cost (100K Revenue)
type: PropertyValue
value reference: Pricing

Monthly Base Subscription Cost
type: PropertyValue
value reference: Pricing

Total Transaction Fee per Sale
type: PropertyValue
value reference: Pricing

Monthly Active Buyers
type: PropertyValue
value reference: Audience

Average Days to First Sale
type: PropertyValue
value reference: Speed to Revenue

Setup Time Required
type: PropertyValue
value reference: Ease of Use

Base Monthly Cost
type: PropertyValue
value reference: Pricing

Transaction Fees (Standard)
type: PropertyValue
value reference: Pricing

Uptime SLA Guarantee
type: PropertyValue
value reference: Reliability

Native App Integrations
type: PropertyValue
value reference: Features

Setup Time (No-Code)
type: PropertyValue
value reference: Ease of Use

Customization Depth (Code Access)
type: PropertyValue
value reference: Features

PCI DSS Compliance Built-in
type: PropertyValue
value reference: Security

Transaction Fees (Basic Plan)
type: PropertyValue
value reference: Pricing

Product Upload Limit
type: PropertyValue
value reference: Features

Average Setup Time
type: PropertyValue
value reference: Usability

App Ecosystem Size
type: PropertyValue
value reference: Integrations

Market Share (2026)
type: PropertyValue
value reference: Market Position

Native Multi-Vendor Support
type: PropertyValue
value reference: Features

Advanced SEO Tools (Built-in)
type: PropertyValue
value reference: Features

Starting Monthly Cost (USD)
type: PropertyValue
value reference: Pricing

Available App Integrations
type: PropertyValue
value reference: Features

Product Listings Limit
type: PropertyValue
value reference: Features

API Capabilities
type: PropertyValue
value reference: Technical

Multi-Channel Selling Integration
type: PropertyValue
value reference: Features

Free SSL Certificate & Hosting
type: PropertyValue
value reference: Features

Annual Cost (Base Tier)
type: PropertyValue
value reference: Pricing

Available Extensions/Apps
type: PropertyValue
value reference: Ecosystem

SEO Customization Control
type: PropertyValue
value reference: Features

Data Portability
type: PropertyValue
value reference: Ownership

Transaction Fees (Payment Processing)
type: PropertyValue
value reference: Pricing

Design Templates
type: PropertyValue
value reference: Features

Setup Time (Days to Live Store)
type: PropertyValue
value reference: Usability

Global Merchant Users
type: PropertyValue
value reference: Market

Annual Cost for $250k Revenue Store
type: PropertyValue
value reference: Total Cost of Ownership

Monthly Cost (Starter Plan)
type: PropertyValue
value reference: Pricing

Transaction Fee per Sale
type: PropertyValue
value reference: Pricing

Monthly Active Buyers Accessible
type: PropertyValue
value reference: Market Reach

Customer Data Ownership
type: PropertyValue
value reference: Control

Profit Margin Retention (Example: $100 sale)
type: PropertyValue
value reference: Economics

Design & Customization Freedom
type: PropertyValue
value reference: Control

Support Response Time
type: PropertyValue
value reference: Support

Mid-Tier Monthly Price
type: PropertyValue
value reference: Pricing

Payment Processing Transaction Fee
type: PropertyValue
value reference: Pricing

Global E-Commerce Market Share (2025)
type: PropertyValue
value reference: Market Position

Built-in Sales Channel Integrations
type: PropertyValue
value reference: Features

Time to First Sale (Typical)
type: PropertyValue
value reference: Setup

API Rate Limit
type: PropertyValue
value reference: Performance

Product Image Storage Limit
type: PropertyValue
value reference: Features

Hosting Cost (Budget Provider)
type: PropertyValue
value reference: Pricing

Implementation Timeline
type: PropertyValue
value reference: Deployment

Customization Capability
type: PropertyValue
value reference: Features

Technical Skill Required
type: PropertyValue
value reference: Ease of Use

Maximum Monthly Revenue Supportable
type: PropertyValue
value reference: Scalability