Dunkin' vs McDonald's
type: Article
description: Dunkin' specializes in coffee and donuts with 9,000+ US locations focused on quick breakfast, while McDonald's is a global fast-food giant with 13,000+ US locations offering full meal service across breakfast, lunch, and dinner. Dunkin' generates higher per-unit revenue ($1.4M annually) but McDonald's has broader menu appeal and international reach.
language: en-US
date published: 2026-06-17T12:23:41.415Z
date created: 2026-06-17T12:23:41.415Z
date modified: 2026-06-17T12:23:41.476Z
content reference time: 2026-06-17T12:23:41.476Z
author: A Versus B
publisher: A Versus B
about: Dunkin'
about: McDonald's
abstract: Dunkin' specializes in coffee and donuts with 9,000+ US locations focused on quick breakfast, while McDonald's is a global fast-food giant with 13,000+ US locations offering full meal service across breakfast, lunch, and dinner. Dunkin' generates higher per-unit revenue ($1.4M annually) but McDonald's has broader menu appeal and international reach.
text: Primary Focus. US Locations. Average Unit Volume (Annual). Menu Categories. Global Countries. Average Transaction Time. Breakfast Revenue Share (% of Annual)
conclusion text: Choose Dunkin' if you prioritize quick breakfast, superior coffee quality, and fast service with higher per-unit profitability and breakfast specialization. Choose McDonald's if you need all-day meal options, global consistency, higher overall revenue potential, and broader customer appeal across all dayparts.
additional property: Global Locations
  type: PropertyValue
  value: Dunkin': 12,500+ | McDonald's: 40,275 locations
  value reference: McDonald's
additional property: Annual Revenue
  type: PropertyValue
  value: Dunkin': $1.3B | McDonald's: $23.2B (2024)
  value reference: McDonald's
additional property: Average Drink Price
  type: PropertyValue
  value: Dunkin': ~$3 | McDonald's: N/A
additional property: Total Locations Worldwide
  type: PropertyValue
  value: Dunkin': 12,900+ | McDonald's: N/A
additional property: United States Locations
  type: PropertyValue
  value: Dunkin': 9,660 | McDonald's: N/A
additional property: Canada Locations
  type: PropertyValue
  value: Dunkin': 1,100 | McDonald's: N/A
additional property: Menu Items
  type: PropertyValue
  value: Dunkin': 170+ | McDonald's: N/A
additional property: Medium Coffee Price (USD)
  type: PropertyValue
  value: Dunkin': $2.69 | McDonald's: N/A
additional property: Customer Satisfaction (ACSI 2023)
  type: PropertyValue
  value: Dunkin': 76 | McDonald's: N/A
additional property: Parent Company Annual Revenue
  type: PropertyValue
  value: Dunkin': $1.49 billion | McDonald's: N/A
additional property: Year Founded
  type: PropertyValue
  value: Dunkin': 1950 | McDonald's: N/A
additional property: US Restaurant Locations
  type: PropertyValue
  value: Dunkin': 9,500+ | McDonald's: 13,000+
  value reference: McDonald's
additional property: Average Unit Volume
  type: PropertyValue
  value: Dunkin': $1.4M | McDonald's: $2.8 million
  value reference: McDonald's
additional property: Global Market Presence
  type: PropertyValue
  value: Dunkin': 12 | McDonald's: 100+
  value reference: McDonald's
additional property: Average Service Time
  type: PropertyValue
  value: Dunkin': 2-3 min | McDonald's: 3-4 minutes
  value reference: Dunkin'
additional property: Breakfast Revenue Contribution
  type: PropertyValue
  value: Dunkin': 85% | McDonald's: 35%
additional property: Mobile Loyalty Program Users
  type: PropertyValue
  value: Dunkin': 15M+ | McDonald's: 50M+
  value reference: McDonald's
additional property: Menu Item Categories
  type: PropertyValue
  value: Dunkin': Breakfast/Coffee dominant | McDonald's: All-day breakfast/lunch/dinner
additional property: Brand Unaided Awareness (US)
  type: PropertyValue
  value: Dunkin': 58% | McDonald's: 69%
  value reference: McDonald's
additional property: Total Global Locations
  type: PropertyValue
  value: Dunkin': 9,500 | McDonald's: 40,575
  value reference: McDonald's
additional property: Countries of Operation
  type: PropertyValue
  value: Dunkin': 12 | McDonald's: 100+
  value reference: McDonald's
additional property: Average Beverage Customization Options
  type: PropertyValue
  value: Dunkin': 30+ | McDonald's: 12
  value reference: Dunkin'
additional property: Average Transaction Time
  type: PropertyValue
  value: Dunkin': 3-4 | McDonald's: 4-5
  value reference: Dunkin'
additional property: Breakfast Menu Items
  type: PropertyValue
  value: Dunkin': 8 | McDonald's: 15+
  value reference: McDonald's
additional property: Average Transaction Cost
  type: PropertyValue
  value: Dunkin': $6-8 | McDonald's: $10-14
  value reference: Dunkin'
additional property: Mobile App Order Penetration
  type: PropertyValue
  value: Dunkin': 22% | McDonald's: 29%
  value reference: McDonald's
additional property: Global Restaurant Count
  type: PropertyValue
  value: Dunkin': N/A | McDonald's: 40,000+
additional property: 2026 Revenue Growth
  type: PropertyValue
  value: Dunkin': N/A | McDonald's: +3%
additional property: Beef Freshness
  type: PropertyValue
  value: Dunkin': N/A | McDonald's: Frozen patties standard
additional property: Drive-Thru Technology Level
  type: PropertyValue
  value: Dunkin': N/A | McDonald's: AI-powered order systems 2026
additional property: Average Burger Price
  type: PropertyValue
  value: Dunkin': N/A | McDonald's: $5-7
additional property: Menu Item Customization Options
  type: PropertyValue
  value: Dunkin': N/A | McDonald's: Standard options
additional property: New Restaurant Openings 2026
  type: PropertyValue
  value: Dunkin': N/A | McDonald's: Expansion planned
additional property: Chicken Sandwich Quality Focus
  type: PropertyValue
  value: Dunkin': N/A | McDonald's: Standard offerings
additional property: Number of Global Locations
  type: PropertyValue
  value: Dunkin': N/A | McDonald's: 40,000+
additional property: Average Chicken Sandwich Price
  type: PropertyValue
  value: Dunkin': N/A | McDonald's: $6.99
additional property: Operating Days Per Year
  type: PropertyValue
  value: Dunkin': N/A | McDonald's: 365 days
additional property: Menu Item Count
  type: PropertyValue
  value: Dunkin': N/A | McDonald's: 80+ items
additional property: 2026 New Location Growth Target
  type: PropertyValue
  value: Dunkin': N/A | McDonald's: 8,000
additional property: Value Meal Price
  type: PropertyValue
  value: Dunkin': N/A | McDonald's: £3.89
additional property: Chicken Preparation Method
  type: PropertyValue
  value: Dunkin': N/A | McDonald's: Frozen patties + fresh beef option
additional property: Drive-Thru AI Technology
  type: PropertyValue
  value: Dunkin': N/A | McDonald's: Voice-activated with AI accuracy scaling
additional property: Beef Freshness Standard
  type: PropertyValue
  value: Dunkin': N/A | McDonald's: Frozen beef (100% beef)
additional property: Average Customer Transaction Time
  type: PropertyValue
  value: Dunkin': N/A | McDonald's: 3.8 minutes
additional property: New Menu Items Per Year
  type: PropertyValue
  value: Dunkin': N/A | McDonald's: 2-3 items
additional property: Drive-Thru Technology (2026)
  type: PropertyValue
  value: Dunkin': N/A | McDonald's: AI voice-activated with accuracy scaling
additional property: New Location Expansion (2026)
  type: PropertyValue
  value: Dunkin': N/A | McDonald's: 8,000 new locations planned
additional property: Restaurant Design Innovation
  type: PropertyValue
  value: Dunkin': N/A | McDonald's: Optimized drive-thru layout
additional property: Price Advantage for Value Seekers
  type: PropertyValue
  value: Dunkin': N/A | McDonald's: 105% cheaper than Wendy's
interactivity type: active
significant link: https://www.aversusb.net/entity/dunkin
significant link: https://www.aversusb.net/alternatives/dunkin
significant link: https://www.aversusb.net/entity/mcdonald-s
significant link: https://www.aversusb.net/alternatives/mcdonald-s
significant link: https://www.aversusb.net/api/answer/dunkin-vs-mcdonalds
significant link: https://www.aversusb.net/api/v1/schema/dunkin-vs-mcdonalds
related link: https://www.aversusb.net/compare/dunkin-vs-mcdonalds)
related link: https://www.aversusb.net/compare/mcdonalds-vs-burger-king
related link: https://www.aversusb.net/compare/mcdonald-s-vs-wendy-s
related link: https://www.aversusb.net/compare/chick-fil-a-vs-mcdonalds
related link: https://www.aversusb.net/compare/mcdonalds-vs-wendys
related link: https://www.aversusb.net/compare/dunkin-vs-tim-hortons
related link: https://www.aversusb.net/compare/burger-king-vs-mcdonalds
related link: https://www.aversusb.net/compare/mcdonalds-vs-taco-bell
teaches: How to choose between Dunkin' and McDonald's
genre: Brands

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Dunkin' vs McDonald's — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Dunkin'
type: Brand
alternate name: Dunkin
language: en-US
description: American quick-service chain specializing in donuts, coffee, and bagels with 9,500 locations.
image: ImageObject
  caption: Dunkin'
subject of: Dunkin' vs McDonald's
image: ImageObject
  caption: Dunkin'

McDonald's
type: Thing
alternate name: Mcdonald S
language: en-US
description: Global fast-food chain specializing in burgers, fries, and quick service with 40,575 locations worldwide.
image: ImageObject
  caption: McDonald's
subject of: Dunkin' vs McDonald's
image: ImageObject
  caption: McDonald's

Dunkin' vs McDonald's — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Dunkin' vs McDonald's. Contains 109 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Global Locations
  type: PropertyValue
  value reference: Scale & Reach
variable measured: Annual Revenue
  type: PropertyValue
  value reference: Financial Performance
variable measured: Average Drink Price
  type: PropertyValue
  value reference: Pricing
variable measured: Total Locations Worldwide
  type: PropertyValue
  value reference: Market Presence
variable measured: United States Locations
  type: PropertyValue
  value reference: Market Presence
variable measured: Canada Locations
  type: PropertyValue
  value reference: Market Presence
variable measured: Menu Items
  type: PropertyValue
  value reference: Product Variety
variable measured: Medium Coffee Price (USD)
  type: PropertyValue
  value reference: Pricing
variable measured: Customer Satisfaction (ACSI 2023)
  type: PropertyValue
  value reference: Customer Experience
variable measured: Parent Company Annual Revenue
  type: PropertyValue
  value reference: Scale
variable measured: Year Founded
  type: PropertyValue
  value reference: Brand Heritage
variable measured: US Restaurant Locations
  type: PropertyValue
  value reference: Availability
variable measured: Average Unit Volume
  type: PropertyValue
  value reference: Profitability
variable measured: Global Market Presence
  type: PropertyValue
  value reference: Distribution
variable measured: Average Service Time
  type: PropertyValue
  value reference: Speed & Efficiency
variable measured: Breakfast Revenue Contribution
  type: PropertyValue
  value reference: Revenue Mix
variable measured: Mobile Loyalty Program Users
  type: PropertyValue
  value reference: Customer Engagement
variable measured: Menu Item Categories
  type: PropertyValue
  value reference: Product Offering
variable measured: Brand Unaided Awareness (US)
  type: PropertyValue
  value reference: Brand Strength
variable measured: Total Global Locations
  type: PropertyValue
  value reference: Scale
variable measured: Countries of Operation
  type: PropertyValue
  value reference: Scale
variable measured: Average Beverage Customization Options
  type: PropertyValue
  value reference: Menu
variable measured: Average Transaction Time
  type: PropertyValue
  value reference: Service
variable measured: Breakfast Menu Items
  type: PropertyValue
  value reference: Menu
variable measured: Average Transaction Cost
  type: PropertyValue
  value reference: Pricing
variable measured: Mobile App Order Penetration
  type: PropertyValue
  value reference: Technology
variable measured: Global Restaurant Count
  type: PropertyValue
  value reference: Scale & Reach
variable measured: 2026 Revenue Growth
  type: PropertyValue
  value reference: Financial Performance
variable measured: Beef Freshness
  type: PropertyValue
  value reference: Ingredient Quality
variable measured: Drive-Thru Technology Level
  type: PropertyValue
  value reference: Innovation
variable measured: Average Burger Price
  type: PropertyValue
  value reference: Value & Pricing
variable measured: Menu Item Customization Options
  type: PropertyValue
  value reference: Flexibility
variable measured: New Restaurant Openings 2026
  type: PropertyValue
  value reference: Expansion
variable measured: Chicken Sandwich Quality Focus
  type: PropertyValue
  value reference: Product Quality
variable measured: Number of Global Locations
  type: PropertyValue
  value reference: Availability
variable measured: Average Chicken Sandwich Price
  type: PropertyValue
  value reference: Pricing
variable measured: Operating Days Per Year
  type: PropertyValue
  value reference: Availability
variable measured: Menu Item Count
  type: PropertyValue
  value reference: Variety
variable measured: 2026 New Location Growth Target
  type: PropertyValue
  value reference: Expansion
variable measured: Value Meal Price
  type: PropertyValue
  value reference: Pricing
variable measured: Chicken Preparation Method
  type: PropertyValue
  value reference: Quality Standards
variable measured: Drive-Thru AI Technology
  type: PropertyValue
  value reference: Innovation
variable measured: Beef Freshness Standard
  type: PropertyValue
  value reference: Product Quality
variable measured: Average Customer Transaction Time
  type: PropertyValue
  value reference: Efficiency
variable measured: New Menu Items Per Year
  type: PropertyValue
  value reference: Menu Innovation
variable measured: Drive-Thru Technology (2026)
  type: PropertyValue
  value reference: Technology & Innovation
variable measured: New Location Expansion (2026)
  type: PropertyValue
  value reference: Growth & Expansion
variable measured: Restaurant Design Innovation
  type: PropertyValue
  value reference: Brand Experience
variable measured: Price Advantage for Value Seekers
  type: PropertyValue
  value reference: Pricing Comparison
variable measured: Global Store Locations
  type: PropertyValue
  value reference: Accessibility
variable measured: Quality Ranking (YouGov 2026)
  type: PropertyValue
  value reference: Quality Perception
variable measured: Annual Operating Days
  type: PropertyValue
  value reference: Availability
variable measured: Price Premium vs. Competitor
  type: PropertyValue
  value reference: Pricing
variable measured: 2025 Sales Tier
  type: PropertyValue
  value reference: Business Performance
variable measured: International Presence
  type: PropertyValue
  value reference: Global Reach
variable measured: Annual Corporate Revenue
  type: PropertyValue
  value reference: Financial Performance
variable measured: Franchisee Average Unit Volume
  type: PropertyValue
  value reference: Franchise Economics
variable measured: Initial Franchise Investment
  type: PropertyValue
  value reference: Startup Cost
variable measured: Big Mac / Whopper Calories
  type: PropertyValue
  value reference: Nutrition
variable measured: Global Brand Awareness
  type: PropertyValue
  value reference: Marketing
variable measured: Loyalty Program Members
variable measured: Customization Options
variable measured: Average Customer Service Time
variable measured: Menu Customization Level
variable measured: Countries with Presence
variable measured: Digital Ordering Availability
variable measured: Annual System-Wide Revenue
variable measured: Average Check Size
variable measured: US Brand Awareness (Unaided)
is based on: https://www.aversusb.net/compare/dunkin-vs-mcdonalds

Dunkin' vs McDonald's — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Dunkin' vs McDonald's.
has defined term: Scale & Reach
has defined term: Financial Performance
has defined term: Pricing
has defined term: Market Presence
has defined term: Product Variety
has defined term: Customer Experience
has defined term: Scale
has defined term: Brand Heritage
has defined term: Availability
has defined term: Profitability
has defined term: Distribution
has defined term: Speed & Efficiency
has defined term: Revenue Mix
has defined term: Customer Engagement
has defined term: Product Offering
has defined term: Brand Strength
has defined term: Menu
has defined term: Service
has defined term: Technology
has defined term: Ingredient Quality
has defined term: Innovation
has defined term: Value & Pricing
has defined term: Flexibility
has defined term: Expansion
has defined term: Product Quality
has defined term: Variety
has defined term: Quality Standards
has defined term: Efficiency
has defined term: Menu Innovation
has defined term: Technology & Innovation
has defined term: Growth & Expansion
has defined term: Brand Experience
has defined term: Pricing Comparison
has defined term: Accessibility
has defined term: Quality Perception
has defined term: Business Performance
has defined term: Global Reach
has defined term: Franchise Economics
has defined term: Startup Cost
has defined term: Nutrition
has defined term: Marketing
has defined term: Menu Flexibility
has defined term: Operational Efficiency
has defined term: Technology Integration
has defined term: Revenue Per Transaction
has defined term: Demographic Appeal
has defined term: Operations
has defined term: Financial
has defined term: Digital Engagement
has defined term: Financial Investment
has defined term: Product Offerings
has defined term: Customer Satisfaction
has defined term: Location Profitability
has defined term: Service Hours
has defined term: Quality
has defined term: Price
has defined term: Convenience
has defined term: Market Reach
has defined term: Service Quality

Scale & Reach
type: DefinedTerm
term code: scale-&-reach
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Financial Performance
type: DefinedTerm
term code: financial-performance
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Market Presence
type: DefinedTerm
term code: market-presence
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Product Variety
type: DefinedTerm
term code: product-variety
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Customer Experience
type: DefinedTerm
term code: customer-experience
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Scale
type: DefinedTerm
term code: scale
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Brand Heritage
type: DefinedTerm
term code: brand-heritage
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Availability
type: DefinedTerm
term code: availability
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Profitability
type: DefinedTerm
term code: profitability
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Distribution
type: DefinedTerm
term code: distribution
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Speed & Efficiency
type: DefinedTerm
term code: speed-&-efficiency
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Revenue Mix
type: DefinedTerm
term code: revenue-mix
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Customer Engagement
type: DefinedTerm
term code: customer-engagement
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Product Offering
type: DefinedTerm
term code: product-offering
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Brand Strength
type: DefinedTerm
term code: brand-strength
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Menu
type: DefinedTerm
term code: menu
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Service
type: DefinedTerm
term code: service
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Technology
type: DefinedTerm
term code: technology
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Ingredient Quality
type: DefinedTerm
term code: ingredient-quality
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Innovation
type: DefinedTerm
term code: innovation
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Value & Pricing
type: DefinedTerm
term code: value-&-pricing
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Flexibility
type: DefinedTerm
term code: flexibility
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Expansion
type: DefinedTerm
term code: expansion
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Product Quality
type: DefinedTerm
term code: product-quality
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Variety
type: DefinedTerm
term code: variety
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Quality Standards
type: DefinedTerm
term code: quality-standards
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Efficiency
type: DefinedTerm
term code: efficiency
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Menu Innovation
type: DefinedTerm
term code: menu-innovation
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Technology & Innovation
type: DefinedTerm
term code: technology-&-innovation
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Growth & Expansion
type: DefinedTerm
term code: growth-&-expansion
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Brand Experience
type: DefinedTerm
term code: brand-experience
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Pricing Comparison
type: DefinedTerm
term code: pricing-comparison
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Accessibility
type: DefinedTerm
term code: accessibility
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Quality Perception
type: DefinedTerm
term code: quality-perception
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Business Performance
type: DefinedTerm
term code: business-performance
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Global Reach
type: DefinedTerm
term code: global-reach
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Franchise Economics
type: DefinedTerm
term code: franchise-economics
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Startup Cost
type: DefinedTerm
term code: startup-cost
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Nutrition
type: DefinedTerm
term code: nutrition
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Marketing
type: DefinedTerm
term code: marketing
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Menu Flexibility
type: DefinedTerm
term code: menu-flexibility
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Operational Efficiency
type: DefinedTerm
term code: operational-efficiency
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Technology Integration
type: DefinedTerm
term code: technology-integration
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Revenue Per Transaction
type: DefinedTerm
term code: revenue-per-transaction
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Demographic Appeal
type: DefinedTerm
term code: demographic-appeal
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Operations
type: DefinedTerm
term code: operations
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Financial
type: DefinedTerm
term code: financial
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Digital Engagement
type: DefinedTerm
term code: digital-engagement
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Financial Investment
type: DefinedTerm
term code: financial-investment
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Product Offerings
type: DefinedTerm
term code: product-offerings
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Customer Satisfaction
type: DefinedTerm
term code: customer-satisfaction
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Location Profitability
type: DefinedTerm
term code: location-profitability
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Service Hours
type: DefinedTerm
term code: service-hours
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Quality
type: DefinedTerm
term code: quality
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Price
type: DefinedTerm
term code: price
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Convenience
type: DefinedTerm
term code: convenience
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Market Reach
type: DefinedTerm
term code: market-reach
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

Service Quality
type: DefinedTerm
term code: service-quality
in defined term set: Dunkin' vs McDonald's — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-06-17T12:23:41.476Z
author: A Versus B
publisher: A Versus B
is part of: dunkin-vs-mcdonalds
main entity: Which chain has better franchisee profitability?
  type: Question
  accepted answer: Answer
    text: Dunkin' franchisees achieve higher per-unit revenue at $1.4M annually compared to McDonald's $2.7M system-wide average, but this reflects Dunkin's smaller transaction volume. McDonald's franchisees benefit from all-day service and larger average ticket sizes, resulting in higher absolute profits despite lower per-unit metrics in some markets. Dunkin' requires lower initial capital investment ($250K-$500K) versus McDonald's ($1.4M-$2.3M), affecting profitability calculations.
    language: en-US
main entity: Which chain is faster for ordering?
  type: Question
  accepted answer: Answer
    text: Dunkin' averages 2-3 minutes from order to delivery, making it 40-50% faster than McDonald's 4-5 minute average. Dunkin's simplified menu (coffee, donuts, basic sandwiches) and drive-thru optimization enable faster throughput. McDonald's complex all-day menu, cooking requirements, and customization options increase order complexity and transaction time.
    language: en-US
main entity: Can franchisees operate both concepts?
  type: Question
  accepted answer: Answer
    text: Yes, co-branding is possible. In 2020, Dunkin' and Baskin-Robbins (both Inspire Brands owned) created co-branded units. McDonald's doesn't have similar co-branding arrangements with Dunkin' as they're competitors, but McDonald's does co-locate with other concepts. Dunkin' has approximately 1,200+ co-branded Dunkin'-Baskin-Robbins locations in North America.
    language: en-US
main entity: Which has stronger international growth potential?
  type: Question
  accepted answer: Answer
    text: McDonald's dominates with 40,000+ locations across 100+ countries and established supply chains, making international expansion proven and systematic. Dunkin' operates in only 12 countries (primarily Japan, South Korea, UK, Canada) but is accelerating expansion, with plans to grow presence in Southeast Asia and Europe. McDonald's 2025 guidance projects 2,500+ new units globally; Dunkin' targets 1,500+ new units but primarily in North America.
    language: en-US
main entity: Which loyalty program drives more repeat business?
  type: Question
  accepted answer: Answer
    text: McDonald's loyalty program has 50M+ mobile app users generating 30% of orders, while Dunkin' has 15M+ active loyalty members with 40% repeat purchase rates. McDonald's scale is larger, but Dunkin' shows higher engagement intensity among members. Both programs offer personalized offers; McDonald's emphasizes value promotion while Dunkin' focuses on beverage loyalty with free drink rewards.
    language: en-US

How to Choose Between Dunkin' and McDonald's
type: HowTo
description: Dunkin' specializes in coffee and donuts with 9,000+ US locations focused on quick breakfast, while McDonald's is a global fast-food giant with 13,000+ US locations offering full meal service across breakfast, lunch, and dinner. Dunkin' generates higher per-unit revenue ($1.4M annually) but McDonald's has broader menu appeal and international reach.
language: en-US
total time: PT3M
step: Consider: Primary Focus
step: Consider: US Locations
step: Consider: Average Unit Volume (Annual)
step: Consider: Menu Categories
step: Consider: Global Countries
step: Consider: Average Transaction Time
step: Consider: Breakfast Revenue Share (% of Annual)
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose Dunkin' if you prioritize quick breakfast, superior coffee quality, and fast service with higher per-unit profitability and breakfast specialization. Choose McDonald's if you need all-day meal options, global consistency, higher overall revenue potential, and broader customer appeal across all dayparts.

Consider: Primary Focus
type: HowToStep
position: 1
text: Primary Focus: Dunkin' has Coffee & Donuts, while McDonald's has Full Fast-Food Menu.

Consider: US Locations
type: HowToStep
position: 2
text: US Locations: Dunkin' has 9,500+, while McDonald's has 13,000+.

Consider: Average Unit Volume (Annual)
type: HowToStep
position: 3
text: Average Unit Volume (Annual): Dunkin' has $1.4M, while McDonald's has $2.7M.

Consider: Menu Categories
type: HowToStep
position: 4
text: Menu Categories: Dunkin' has Breakfast/Coffee Focus, while McDonald's has All-Day Breakfast/Lunch/Dinner.

Consider: Global Countries
type: HowToStep
position: 5
text: Global Countries: Dunkin' has 12, while McDonald's has 100+.

Consider: Average Transaction Time
type: HowToStep
position: 6
text: Average Transaction Time: Dunkin' has 2-3 minutes, while McDonald's has 4-5 minutes.

Consider: Breakfast Revenue Share (% of Annual)
type: HowToStep
position: 7
text: Breakfast Revenue Share (% of Annual): Dunkin' has 85%, while McDonald's has 35%.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Dunkin' vs McDonald's
review body: Dunkin' specializes in coffee and donuts with 9,000+ US locations focused on quick breakfast, while McDonald's is a global fast-food giant with 13,000+ US locations offering full meal service across breakfast, lunch, and dinner. Dunkin' generates higher per-unit revenue ($1.4M annually) but McDonald's has broader menu appeal and international reach.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Dunkin' vs McDonald's

Global Store Locations
type: PropertyValue
value: Dunkin': N/A | McDonald's: 3,000+

Quality Ranking (YouGov 2026)
type: PropertyValue
value: Dunkin': N/A | McDonald's: #1 fries only

Annual Operating Days
type: PropertyValue
value: Dunkin': N/A | McDonald's: 340 days

Price Premium vs. Competitor
type: PropertyValue
value: Dunkin': N/A | McDonald's: baseline

2025 Sales Tier
type: PropertyValue
value: Dunkin': N/A | McDonald's: Top 3 ($107B trifecta)

International Presence
type: PropertyValue
value: Dunkin': N/A | McDonald's: U.S. only

Annual Corporate Revenue
type: PropertyValue
value: Dunkin': N/A | McDonald's: $23.2B

Franchisee Average Unit Volume
type: PropertyValue
value: Dunkin': N/A | McDonald's: $2,900

Initial Franchise Investment
type: PropertyValue
value: Dunkin': N/A | McDonald's: $1.3 - $2.2 million

Big Mac / Whopper Calories
type: PropertyValue
value: Dunkin': N/A | McDonald's: 563 cal (Big Mac)

Global Brand Awareness
type: PropertyValue
value: Dunkin': N/A | McDonald's: 97%

Loyalty Program Members
type: PropertyValue
value: Dunkin': N/A | McDonald's: 40M+ (McDonald's Rewards)

Customization Options
type: PropertyValue
value: Dunkin': N/A | McDonald's: ~200 menu variations

Average Customer Service Time
type: PropertyValue
value: Dunkin': N/A | McDonald's: 3-5

Average Burger Price
type: PropertyValue
value: Dunkin': N/A | McDonald's: $8.50-10.50

Menu Customization Level
type: PropertyValue
value: Dunkin': N/A | McDonald's: 5/10

Countries with Presence
type: PropertyValue
value: Dunkin': N/A | McDonald's: 100+ countries

Digital Ordering Availability
type: PropertyValue
value: Dunkin': N/A | McDonald's: 80%

Annual System-Wide Revenue
type: PropertyValue
value: Dunkin': N/A | McDonald's: $23.2 billion

Average Check Size
type: PropertyValue
value: Dunkin': N/A | McDonald's: $9.42

US Brand Awareness (Unaided)
type: PropertyValue
value: Dunkin': N/A | McDonald's: 93% of US consumers

Gen Z Customer Preference
type: PropertyValue
value: Dunkin': N/A | McDonald's: 28% of customer base

Total Global Restaurants
type: PropertyValue
value: Dunkin': N/A | McDonald's: 40,575

Average Unit Volume (AUV)
type: PropertyValue
value: Dunkin': N/A | McDonald's: $2,700

Signature Burger Price (USD)
type: PropertyValue
value: Dunkin': N/A | McDonald's: $5.99 (Big Mac)

Franchise Startup Cost
type: PropertyValue
value: Dunkin': N/A | McDonald's: $1,000-$2,300

Annual Global Revenue
type: PropertyValue
value: Dunkin': N/A | McDonald's: $23.2 billion

Total Global Restaurant Count
type: PropertyValue
value: Dunkin': N/A | McDonald's: 40,275

Mobile App Daily Active Users
type: PropertyValue
value: Dunkin': N/A | McDonald's: 28M DAU

Franchise Startup Investment Range
type: PropertyValue
value: Dunkin': N/A | McDonald's: $1.6M - $2.3M

Breakfast Menu Item Count
type: PropertyValue
value: Dunkin': N/A | McDonald's: 12+ items

Primary Burger Cooking Method
type: PropertyValue
value: Dunkin': N/A | McDonald's: Griddle-cooked (consistent)

Global Brand Awareness (Unaided)
type: PropertyValue
value: Dunkin': N/A | McDonald's: 97%

Number of Locations Worldwide
type: PropertyValue
value: Dunkin': N/A | McDonald's: 40,576

Annual Revenue (2024)
type: PropertyValue
value: Dunkin': N/A | McDonald's: $23.2B

Average Menu Item Price
type: PropertyValue
value: Dunkin': N/A | McDonald's: $9.75

Average Google Review Rating
type: PropertyValue
value: Dunkin': N/A | McDonald's: 3.8

Locations Open Past Midnight
type: PropertyValue
value: Dunkin': N/A | McDonald's: 62%

Mobile App Loyalty Members
type: PropertyValue
value: Dunkin': N/A | McDonald's: 40+ (McDonald's Rewards)

Global Restaurant Locations
type: PropertyValue
value: Dunkin': N/A | McDonald's: 40,575

Average Unit Volume Per Location
type: PropertyValue
value: Dunkin': N/A | McDonald's: $2.7M

Market Capitalization
type: PropertyValue
value: Dunkin': N/A | McDonald's: $195B

Brand Recognition (Global)
type: PropertyValue
value: Dunkin': N/A | McDonald's: 68%

Breakfast Availability Hours
type: PropertyValue
value: Dunkin': N/A | McDonald's: 24 hours (all-day breakfast)

Social Media Followers (Twitter/X)
type: PropertyValue
value: Dunkin': N/A | McDonald's: 26.3M

US Location Count
type: PropertyValue
value: Dunkin': N/A | McDonald's: 13,573

Customer Satisfaction (ACSI)
type: PropertyValue
value: Dunkin': N/A | McDonald's: 74

Chicken Sandwich Price
type: PropertyValue
value: Dunkin': N/A | McDonald's: $6.79

Drive-Thru Speed
type: PropertyValue
value: Dunkin': N/A | McDonald's: 5.8 min

Menu Items Available
type: PropertyValue
value: Dunkin': N/A | McDonald's: 150+ items

Global Countries Served
type: PropertyValue
value: Dunkin': N/A | McDonald's: 100+

Average Employee Wage
type: PropertyValue
value: Dunkin': N/A | McDonald's: $13.50

Number of Locations
type: PropertyValue
value: Dunkin': N/A | McDonald's: 40,275

Brand Value Ranking
type: PropertyValue
value: Dunkin': N/A | McDonald's: $196.5 billion

Signature Burger Calories
type: PropertyValue
value: Dunkin': N/A | McDonald's: 550 (Big Mac)

Average Order Fulfillment Time
type: PropertyValue
value: Dunkin': N/A | McDonald's: 3-4 minutes

Beef Quality Grade
type: PropertyValue
value: Dunkin': N/A | McDonald's: Frozen beef patties

Menu Customization Options
type: PropertyValue
value: Dunkin': N/A | McDonald's: Limited (15-20 burger variations)

International Country Presence
type: PropertyValue
value: Dunkin': N/A | McDonald's: 150+ countries

Average Burger Calorie Content
type: PropertyValue
value: Dunkin': N/A | McDonald's: 550 cal (Big Mac)

SpeakableSpecification
css selector: #short-answer
css selector: #verdict
css selector: #key-differences
css selector: #faq
xpath: //*[@id='short-answer']
xpath: //*[@id='verdict']

Dunkin' — Wikipedia
type: CreativeWork

McDonald's — Wikipedia
type: CreativeWork

Compare Dunkin' vs McDonald's
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/dunkin-vs-mcdonalds
object: Dunkin'
object: McDonald's

Loyalty Program Members
type: PropertyValue
value reference: Customer Engagement

Customization Options
type: PropertyValue
value reference: Menu Flexibility

Average Customer Service Time
type: PropertyValue
value reference: Operational Efficiency

Average Burger Price
type: PropertyValue
value reference: Pricing

Menu Customization Level
type: PropertyValue
value reference: Flexibility

Countries with Presence
type: PropertyValue
value reference: Global Reach

Digital Ordering Availability
type: PropertyValue
value reference: Technology Integration

Annual System-Wide Revenue
type: PropertyValue
value reference: Financial Performance

Average Check Size
type: PropertyValue
value reference: Revenue Per Transaction

US Brand Awareness (Unaided)
type: PropertyValue
value reference: Brand Strength

Gen Z Customer Preference
type: PropertyValue
value reference: Demographic Appeal

Total Global Restaurants
type: PropertyValue
value reference: Operations

Average Unit Volume (AUV)
type: PropertyValue
value reference: Financial Performance

Signature Burger Price (USD)
type: PropertyValue
value reference: Pricing

Franchise Startup Cost
type: PropertyValue
value reference: Financial

Annual Global Revenue
type: PropertyValue
value reference: Financial Performance

Total Global Restaurant Count
type: PropertyValue
value reference: Scale & Reach

Mobile App Daily Active Users
type: PropertyValue
value reference: Digital Engagement

Franchise Startup Investment Range
type: PropertyValue
value reference: Financial Investment

Breakfast Menu Item Count
type: PropertyValue
value reference: Product Offerings

Primary Burger Cooking Method
type: PropertyValue
value reference: Product Quality

Global Brand Awareness (Unaided)
type: PropertyValue
value reference: Brand Strength

Number of Locations Worldwide
type: PropertyValue
value reference: Scale & Reach

Annual Revenue (2024)
type: PropertyValue
value reference: Financial Performance

Average Menu Item Price
type: PropertyValue
value reference: Pricing

Average Google Review Rating
type: PropertyValue
value reference: Customer Satisfaction

Locations Open Past Midnight
type: PropertyValue
value reference: Availability

Mobile App Loyalty Members
type: PropertyValue
value reference: Customer Engagement

Global Restaurant Locations
type: PropertyValue
value reference: Scale & Reach

Average Unit Volume Per Location
type: PropertyValue
value reference: Location Profitability

Market Capitalization
type: PropertyValue
value reference: Financial Performance

Brand Recognition (Global)
type: PropertyValue
value reference: Brand Strength

Breakfast Availability Hours
type: PropertyValue
value reference: Service Hours

Social Media Followers (Twitter/X)
type: PropertyValue
value reference: Digital Engagement

US Location Count
type: PropertyValue
value reference: Availability

Customer Satisfaction (ACSI)
type: PropertyValue
value reference: Quality

Chicken Sandwich Price
type: PropertyValue
value reference: Price

Drive-Thru Speed
type: PropertyValue
value reference: Convenience

Menu Items Available
type: PropertyValue
value reference: Variety

Global Countries Served
type: PropertyValue
value reference: Global Reach

Average Employee Wage
type: PropertyValue
value reference: Operations

Number of Locations
type: PropertyValue
value reference: Market Reach

Brand Value Ranking
type: PropertyValue
value reference: Brand Strength

Signature Burger Calories
type: PropertyValue
value reference: Nutrition

Average Order Fulfillment Time
type: PropertyValue
value reference: Service Quality

Beef Quality Grade
type: PropertyValue
value reference: Ingredient Quality

Menu Customization Options
type: PropertyValue
value reference: Product Variety

International Country Presence
type: PropertyValue
value reference: Global Reach

Average Burger Calorie Content
type: PropertyValue
value reference: Nutrition