Tableau excels in advanced analytics and visualization with superior data exploration capabilities, while Domo focuses on business intelligence dashboards with stronger workflow automation and lower implementation costs for mid-market companies.
Domo vs Tableau — Side-by-side comparison on A Versus B
Cloud-native BI platform emphasizing self-service analytics with 600+ pre-built connectors and low-code visualization.
Enterprise analytics platform with advanced visualization and data exploration capabilities.
Starting Price. Implementation Time. Advanced Analytics Capabilities. Workflow Automation Features. Data Connector Library. Mobile Dashboard Experience. User Learning Curve
Choose Domo if you need faster implementation, lower costs, extensive automation, and rapid dashboard deployment for operational intelligence across large teams. Choose Tableau if you require advanced analytics, sophisticated data exploration, predictive modeling, and are willing to invest more time and budget for deeper analytical insights.
Domo: SOC 2 Type II, HIPAA, FedRAMP | Tableau: N/A
Domo: Limited public info | Tableau: Not open-source
Domo: Built-in with automated insight discovery | Tableau: N/A
Domo: Cloud-only (SaaS) | Tableau: Cloud, On-premise (Enterprise only)
Domo: Cloud (SaaS only) | Tableau: SaaS only (Tableau Cloud)
Domo: Basic (limited white-label) | Tableau: Available with separate licensing tier
Maximum Concurrent Users (Standard Plan)
Domo: Unlimited (license-based) | Tableau: N/A
Domo: Native iOS/Android with full features | Tableau: N/A
Domo: 6/10 (Visual builders) | Tableau: N/A
Domo: Domo AI with natural language queries | Tableau: N/A
Domo: SQL via connectors, limited direct database access | Tableau: N/A
Non-Technical User Friendliness (1-10 scale)
Domo: 8.5/10 (drag-and-drop design) | Tableau: N/A
Domo: $5,000 | Tableau: $840 (12 × $70/user minimum)
Domo: Advanced (native) | Tableau: Limited (API-based)
Domo: Advanced (alerts, scheduling, actions) | Tableau: Basic (requires API/webhooks)
Domo: Good (operational focus) | Tableau: Excellent (statistical graphics)
Domo: Full feature parity with desktop | Tableau: N/A
Domo: Yes - alerts, routing, task execution | Tableau: N/A
Domo: Partial - via connectors | Tableau: N/A
Domo: $500+ (org-wide minimum) | Tableau: N/A
Domo: Real-time (unlimited) | Tableau: N/A
Domo: Limited, requires API | Tableau: N/A
Domo: Full editing capabilities | Tableau: N/A
Domo: Native data certification & lineage | Tableau: N/A
Domo: 90+ | Tableau: 100+ visualizations
Domo: 0.75 hours | Tableau: 60-120 minutes average
Domo: 4.3/5 (2,400 reviews) | Tableau: N/A
Domo: 500 GB (with optimization) | Tableau: N/A
Domo: Yes (Domo Connector Framework) | Tableau: N/A
Maximum Dataset Size (Optimal Performance)
Domo: Yes (with offline mode) | Tableau: Yes (online only)
Domo: Full interactivity + alerts | Tableau: N/A
Domo: Limited / add-on cost | Tableau: N/A
Domo: Static (role-based) | Tableau: N/A
Domo: N/A | Tableau: Limited - Requires workarounds
Domo: N/A | Tableau: Role-based permissions system
Domo: N/A | Tableau: Steep (weeks of training)
Domo: N/A | Tableau: Limited - separate tool
Domo: N/A | Tableau: Tableau Server - robust
Domo: N/A | Tableau: $70 per user (Creator), $39 per user (Viewer)
Domo: N/A | Tableau: No (14-day trial only)
Domo: N/A | Tableau: 8-40 hours (Desktop + skill curve)
Domo: N/A | Tableau: $50,000-150,000+ annually (50 users)
Domo: N/A | Tableau: Standard across all tiers
Domo: N/A | Tableau: SAML, OIDC, Kerberos, Active Directory
Domo: N/A | Tableau: $5,600 (10 users × $560/user/year)
Domo: N/A | Tableau: 100+ native connectors
Annual Per-User License Cost (Standard Edition)
Maximum Concurrent Users per Server License
Domo: N/A | Tableau: Unlimited (named licenses)
Enterprise Annual License Cost (Single Server)
Domo: N/A | Tableau: 30-60 (requires training)
Typical Enterprise Implementation Timeline
Domo: N/A | Tableau: Manual optimization required
Learning Curve (Hours to First Dashboard)
Domo: N/A | Tableau: 4-8 hours (business user)
Domo: N/A | Tableau: No native semantic layer, custom solutions needed
Domo: N/A | Tableau: 5/10 (connection-based)
Domo: N/A | Tableau: Multi-tenant Cloud, On-Premise, Hybrid
Domo: N/A | Tableau: $840 per Creator user
Domo: N/A | Tableau: 2-4 weeks (self-service ready)
Domo: N/A | Tableau: Beginner-friendly (visual interface)
Domo: N/A | Tableau: 95% of desktop features
Domo: N/A | Tableau: Optional add-on (Tableau Catalog) - limited
Domo: N/A | Tableau: Average 2,500ms for 100M rows
Domo: N/A | Tableau: Yes (iOS/Android with offline)
Domo: N/A | Tableau: 3-5 seconds (average)
Domo: N/A | Tableau: Yes (moderate and high levels)
Domo: N/A | Tableau: Limited (basic workbook sharing)
Domo: N/A | Tableau: 100+ visualization types
Domo: N/A | Tableau: Semantic layer with visual definition
Domo: N/A | Tableau: Full iOS and Android apps with offline capabilities
Domo: N/A | Tableau: Billions (no limit)
Domo: N/A | Tableau: Automatic (configurable intervals)
Domo: N/A | Tableau: 0.5-1 hour (drag-and-drop)
Domo: N/A | Tableau: 80+ (visual analytics focused)
Domo: N/A | Tableau: Native with full permissions
Domo: N/A | Tableau: 2-3 days (drag-and-drop UI)
Domo: N/A | Tableau: $840-$1,680/year (Creator/Analyst)
Domo: N/A | Tableau: Supported (Tableau Server/Cloud)
Domo: N/A | Tableau: Forecasting, LOD, clustering, regression
Domo vs Tableau — Structured Comparison Data
Machine-readable comparison dataset for Domo vs Tableau. Contains 166 attribute comparisons, 5 FAQ pairs.
Domo vs Tableau — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Domo vs Tableau.
Which platform is better for small businesses?
Domo is generally better for small businesses due to lower entry costs ($500/month vs $70/user for Tableau), faster implementation (2-4 weeks), and simpler dashboard setup. Tableau's enterprise-grade features and advanced analytics may be overkill for organizations with basic reporting needs.
Can Domo and Tableau handle large datasets?
Both can handle large datasets, but Tableau performs better with 100M+ row datasets using its Hyper in-memory engine. Domo maintains good performance up to 50M rows. For extremely large datasets with complex queries, Tableau's architecture is more optimized for analytical workloads.
Domo offers superior mobile support with native iOS and Android apps that include offline viewing capability, making it ideal for field teams. Tableau's mobile experience relies on responsive web design and requires online connectivity, limiting its use for disconnected scenarios.
How do the automation capabilities compare?
Domo excels in workflow automation with conditional alerts, triggered actions, and scheduled workflows built into the platform. Tableau focuses on visualization and analysis, with more limited automation features, requiring integration with external tools like Zapier or native REST APIs for advanced workflows.
Which platform requires more technical expertise?
Domo has a gentler learning curve with pre-built templates and intuitive dashboard builders, requiring 2-3 weeks for analyst proficiency. Tableau requires deeper technical skills and 4-6 weeks of training, especially for advanced features like Tableau Prep and complex calculated fields.
Starting Price: Domo has $500/month, while Tableau has $70/month.
Implementation Time: Domo has 4-8 weeks, while Tableau has 2-4 weeks.
Consider: Advanced Analytics Capabilities
Advanced Analytics Capabilities: Domo has Basic statistical functions, while Tableau has Advanced statistical modeling and forecasting.
Workflow Automation Features: Domo has Extensive automation with alerts and actions, while Tableau has Limited automation capabilities.
Data Connector Library: Domo has 800+ pre-built connectors, while Tableau has 600+ pre-built connectors.
Mobile Dashboard Experience: Domo has Native apps with offline capability, while Tableau has Responsive design, online-only.
User Learning Curve: Domo has Moderate (2-3 weeks for analysts), while Tableau has Steep (4-6 weeks for analysts).