Power BI dominates market share with 30% of the BI market and lower starting costs ($10/user/month), while Domo excels in cloud-native architecture and real-time data processing with stronger embedded analytics capabilities for enterprise use cases.
Domo vs Power BI — Side-by-side comparison on A Versus B
Enterprise cloud BI platform with advanced automation, 500+ connectors, and workflow orchestration.
Business intelligence platform integrated with Microsoft ecosystem, offering desktop and cloud solutions.
Market Share. Starting Price (per user/month). Cloud Architecture. Data Refresh Frequency. Implementation Time (average). Embedded Analytics Capability. Microsoft Ecosystem Integration
Power BI wins for most organizations due to its 30% market dominance, lower entry price ($10/user/month vs $50), faster implementation, and seamless Microsoft ecosystem integration—making it ideal for enterprises already invested in Microsoft. Choose Domo if you need true real-time data processing, cloud-native architecture, superior embedded analytics, or operate in industries requiring sub-minute data refresh rates where investment ROI justifies the higher cost.
Domo: SOC 2 Type II, HIPAA, FedRAMP | Microsoft Power BI: N/A
Domo: Limited public info | Microsoft Power BI: N/A
Domo: $3,500 (average) | Microsoft Power BI: N/A
Domo: Built-in with automated insight discovery | Microsoft Power BI: N/A
Domo: Cloud-only (SaaS) | Microsoft Power BI: N/A
Domo: 500+ (enterprise) | Microsoft Power BI: N/A
Domo: $5,000 entry-level | Microsoft Power BI: N/A
Domo: 2-3 seconds | Microsoft Power BI: N/A
Domo: 2-4 weeks | Microsoft Power BI: N/A
Domo: Cloud (SaaS only) | Microsoft Power BI: N/A
Domo: Basic (limited white-label) | Microsoft Power BI: N/A
Maximum Concurrent Users (Standard Plan)
Domo: Unlimited (license-based) | Microsoft Power BI: N/A
Domo: 75% within 60 days | Microsoft Power BI: N/A
Domo: $100,000 | Microsoft Power BI: N/A
Domo: 2.5 weeks | Microsoft Power BI: N/A
Domo: Native iOS/Android with full features | Microsoft Power BI: N/A
Domo: 6/10 (Visual builders) | Microsoft Power BI: N/A
Domo: Domo AI with natural language queries | Microsoft Power BI: N/A
Domo: SQL via connectors, limited direct database access | Microsoft Power BI: N/A
Non-Technical User Friendliness (1-10 scale)
Domo: 8.5/10 (drag-and-drop design) | Microsoft Power BI: N/A
Domo: $25,000 - $50,000 | Microsoft Power BI: N/A
Domo: Advanced (native) | Microsoft Power BI: N/A
Domo: Good (operational focus) | Microsoft Power BI: N/A
Domo: $60,000+ | Microsoft Power BI: N/A
Domo: Full feature parity with desktop | Microsoft Power BI: N/A
Domo: Yes - alerts, routing, task execution | Microsoft Power BI: N/A
Domo: Partial - via connectors | Microsoft Power BI: N/A
Domo: 4-6 weeks | Microsoft Power BI: N/A
Domo: $500+ (org-wide minimum) | Microsoft Power BI: $9.99 Pro
Domo: Real-time (unlimited) | Microsoft Power BI: 8x daily maximum
Domo: Limited, requires API | Microsoft Power BI: Native Excel Online & Power Query
Domo: Full editing capabilities | Microsoft Power BI: Read-only viewing only
Domo: 4-8 months | Microsoft Power BI: 8-16 weeks
Domo: Native data certification & lineage | Microsoft Power BI: Limited, requires Power Automate
Domo: 8.2/10 | Microsoft Power BI: 6.8/10
Domo: 0.75 hours | Microsoft Power BI: 3-5 weeks
Domo: No, drag-and-drop | Microsoft Power BI: Yes, recommended
Domo: Built-in | Microsoft Power BI: Limited
Domo: 300+ | Microsoft Power BI: 150+ connectors
Domo: $400,000-$800,000 | Microsoft Power BI: N/A
Domo: 4.3/5 (2,400 reviews) | Microsoft Power BI: N/A
Domo: 500 GB (with optimization) | Microsoft Power BI: N/A
Domo: Yes (Domo Connector Framework) | Microsoft Power BI: N/A
Domo: $500 | Microsoft Power BI: $10/user/month
Maximum Dataset Size (Optimal Performance)
Domo: 50M rows | Microsoft Power BI: N/A
Domo: Yes (with offline mode) | Microsoft Power BI: N/A
Domo: 2-3 weeks | Microsoft Power BI: N/A
Domo: 500 million | Microsoft Power BI: N/A
Domo: Full interactivity + alerts | Microsoft Power BI: N/A
Domo: Limited / add-on cost | Microsoft Power BI: N/A
Domo: Static (role-based) | Microsoft Power BI: N/A
Domo: $800-$3,000 | Microsoft Power BI: N/A
Domo: Unlimited (cloud-native) | Microsoft Power BI: N/A
Domo: Basic (predictive only) | Microsoft Power BI: N/A
Domo: 500GB+ (with optimization) | Microsoft Power BI: N/A
Domo: Complex (steep curve) | Microsoft Power BI: N/A
Domo: 95% (with offline mode) | Microsoft Power BI: N/A
Maximum Data Refresh Frequency (Standard Tier)
Domo: Real-time (continuous) | Microsoft Power BI: 8
Domo: $2,000–$4,000+ per user | Microsoft Power BI: N/A
Domo: $10,000–$20,000 | Microsoft Power BI: N/A
Domo: 2–4 hours (with IT/admin) | Microsoft Power BI: N/A
Domo: Advanced (scheduled jobs, conditional logic, multi-step orchestration) | Microsoft Power BI: N/A
Domo: SAML 2.0, OIDC, OAuth (3 methods) | Microsoft Power BI: N/A
Domo: Full-featured iOS & Android apps with offline access | Microsoft Power BI: N/A
Domo: 40–80 hours (formal training often required) | Microsoft Power BI: N/A
Domo: Not open-source | Microsoft Power BI: N/A
Domo: N/A | Microsoft Power BI: 85 visuals
Domo: N/A | Microsoft Power BI: 10GB (compressed)
Domo: N/A | Microsoft Power BI: 2.1M developers
Domo: N/A | Microsoft Power BI: 2-3 weeks
Domo: N/A | Microsoft Power BI: Seamless (publish from Excel)
Domo: N/A | Microsoft Power BI: $6,000/year
Base Subscription Cost (Annual, 10 Users)
Domo: N/A | Microsoft Power BI: $1,200–2,400
Domo: N/A | Microsoft Power BI: 200+ DAX functions
Domo: N/A | Microsoft Power BI: Dynamic RLS with inheritance
Domo: N/A | Microsoft Power BI: Premium on-premises license required
Learning Hours to Intermediate Proficiency
Domo: N/A | Microsoft Power BI: 40–60 hours
Domo: N/A | Microsoft Power BI: Cloud-only (varies)
Enterprise Monthly Cost Per User (500+ users)
Domo: N/A | Microsoft Power BI: Intermediate (DAX/M language)
Domo: N/A | Microsoft Power BI: No (workspace sharing only)
Domo: N/A | Microsoft Power BI: Full interactivity with drill-through
Domo: N/A | Microsoft Power BI: Yes (full support)
Domo: N/A | Microsoft Power BI: Unlimited (capacity-based)
Domo: N/A | Microsoft Power BI: 48 refreshes/day
Domo: N/A | Microsoft Power BI: 68% of Fortune 100
Domo: N/A | Microsoft Power BI: Basic comments (2024 addition), no simultaneous editing
Domo: N/A | Microsoft Power BI: 500+ Microsoft-certified partners
How to choose between Domo and Microsoft Power BI
Domo vs Power BI — Structured Comparison Data
Machine-readable comparison dataset for Domo vs Power BI. Contains 125 attribute comparisons, 5 FAQ pairs.
Domo vs Power BI — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Domo vs Power BI.
Which BI tool is cheaper for a small business?
Power BI is significantly cheaper for small businesses, starting at $10/user/month compared to Domo's $50/user/month. For a 10-person team, Power BI costs $1,200/year while Domo costs $6,000/year—a 5x difference. However, Power BI's lower tier may require Premium ($20/user/month) for advanced features.
Can I use Power BI if I'm not on Microsoft products?
Yes, Power BI works with non-Microsoft data sources through 600+ connectors including Salesforce, Google Analytics, Snowflake, and PostgreSQL. However, you lose native integration benefits. If your organization uses Excel, Teams, Outlook, or Azure, Power BI integration is seamless and adds significant value.
Yes, Domo specializes in real-time dashboards with sub-minute data refresh via streaming APIs. Power BI offers real-time only with Premium tier ($20/user/month) and still caps at different refresh rates depending on capacity. For operational dashboards requiring continuous updates, Domo is superior.
How long does it take to deploy each platform?
Power BI typically deploys in 2-4 weeks due to Microsoft ecosystem familiarity and extensive templates, while Domo requires 4-8 weeks due to greater complexity in cloud architecture setup and data streaming configuration. Simple Power BI implementations for Excel users can go live in days.
Which tool is better for embedding analytics in applications?
Domo is purpose-built for embedded analytics with advanced features, white-labeling, and multi-tenant architecture. Power BI offers embedding through Premium licenses but requires more custom development work. If your business model depends on embedding dashboards, Domo's specialized architecture provides faster time-to-value.
How to Choose Between Domo and Microsoft Power BI
Market Share: Domo has 8-10%, while Microsoft Power BI has 30%.
Consider: Starting Price (per user/month)
Starting Price (per user/month): Domo has $50, while Microsoft Power BI has $10.
Cloud Architecture: Domo has Cloud-native, proprietary, while Microsoft Power BI has Cloud and on-premise hybrid.
Data Refresh Frequency: Domo has Real-time (sub-minute), while Microsoft Power BI has Up to 8x daily (Pro), real-time with Premium.
Implementation Time (average): Domo has 4-8 weeks, while Microsoft Power BI has 2-4 weeks.
Embedded Analytics Capability: Domo has Advanced, purpose-built, while Microsoft Power BI has Available with Premium licensing.
Consider: Microsoft Ecosystem Integration
Microsoft Ecosystem Integration: Domo has Limited, while Microsoft Power BI has Native with Office 365, Azure, Dynamics 365.