HubSpot is a comprehensive all-in-one CRM platform with integrated marketing automation, sales, and customer service tools, while Copper is a lightweight, Gmail-native CRM designed specifically for Google Workspace users who need quick contact and deal management without leaving their inbox.
Copper vs HubSpot — Side-by-side comparison on A Versus B
Gmail-native CRM platform optimized for Google Workspace users with lightweight contact and pipeline management.
All-in-one CRM platform with integrated marketing automation, sales, and customer service tools.
Primary Integration Focus. Starting Price (Monthly). Built-in Marketing Automation. Email Client Integration. Free Plan Available. Implementation Time. Customer Service Included
Choose Copper if you're a Google Workspace-dependent team prioritizing speed of deployment, minimal learning curve, and email-centric workflows with straightforward contact and deal management. Choose HubSpot if you need a comprehensive platform with integrated marketing automation, advanced reporting, multi-channel communication tools, and plan to scale across sales, marketing, and customer service teams.
Copper: $9 (annual billing) | HubSpot: $20
Copper: Limited | HubSpot: Comprehensive
Copper: Native Deep Integration | HubSpot: Third-party Integration
Copper: 150+ integrations | HubSpot: 1,000+ integrations
Copper: Under 15 people | HubSpot: 1 to 1000+ people
Copper: $49/user/month (minimum 1 user) | HubSpot: $45/month (Starter plan, up to 2 users)
Copper: No free tier | HubSpot: Free tier included (unlimited contacts)
Copper: Not included | HubSpot: Full suite included
Copper: Gmail/Google Workspace only | HubSpot: Gmail, Outlook, web interface, Apple Mail
Copper: 2-3 days | HubSpot: 3 weeks (2-4 typical)
Copper: No free tier | HubSpot: Unlimited contacts
Copper: Basic lead scoring | HubSpot: Predictive lead scoring, AI chatbots, email insights
Copper: N/A | HubSpot: All tiers (Breeze)
Copper: N/A | HubSpot: Full suite (email, automation, journeys)
Monthly Cost (50-person team, full suite)
Copper: N/A | HubSpot: 15 million (unlimited practical)
Copper: N/A | HubSpot: Comprehensive (email, lead scoring, workflows, forms, landing pages)
Copper: N/A | HubSpot: Yes (Service Hub)
Copper: N/A | HubSpot: Functional (secondary focus)
Copper: N/A | HubSpot: Activity logging available
Copper: N/A | HubSpot: UI Extensions, expanded API capabilities, object settings navigation
Starting Price (per user/month, billed annually)
Professional Tier Price (per user/month)
Copper: N/A | HubSpot: High - requires training
Copper: N/A | HubSpot: 6+ (CRM, Marketing, Sales, Service, Content, Operations)
Copper: N/A | HubSpot: Good secondary feature
Copper: N/A | HubSpot: 14-day free trial
Copper: N/A | HubSpot: 4 (Sales, Marketing, Service, CMS)
Copper: N/A | HubSpot: Nearly identical ratings
Copper: N/A | HubSpot: Unlimited contacts
Copper: N/A | HubSpot: Advanced (complex logic, unlimited sequences, lead scoring)
Copper: N/A | HubSpot: Yes, full CRM suite included
Copper: N/A | HubSpot: Yes (drag-and-drop, mobile-responsive, A/B testing)
Copper: N/A | HubSpot: Yes (available but less prominent)
Contact List Size Limit (Standard Pricing)
Copper: N/A | HubSpot: Unlimited growth with pro-rated pricing
Copper: N/A | HubSpot: 2,000 emails/month
Copper: N/A | HubSpot: Native unified CRM
Copper: N/A | HubSpot: Advanced behavioral & predictive scoring
Copper: N/A | HubSpot: Email, SMS, social, landing pages, ads
Copper: N/A | HubSpot: Complex multi-step workflows with conditions
Copper: N/A | HubSpot: Steep (comprehensive platform)
Copper: N/A | HubSpot: 13 new features + 86 enhancements (Spring 2026)
Copper: N/A | HubSpot: 3 (email, chat, phone only)
Copper: N/A | HubSpot: Yes (1 user, 5 contacts)
Copper: N/A | HubSpot: 24/7 support, priority for Enterprise
Copper: N/A | HubSpot: Separate add-on ($45/month)
Copper: N/A | HubSpot: Native HubSpot Chatbot
Copper: N/A | HubSpot: 300+ requests/sec (Enterprise)
Copper: N/A | HubSpot: Unlimited (Professional+)
Copper: N/A | HubSpot: Comprehensive iOS/Android apps
Copper: N/A | HubSpot: Included standard
Copper: N/A | HubSpot: Basic predictive content
Copper: N/A | HubSpot: HubSpot Starter at $20
Copper: N/A | HubSpot: HubSpot Professional at $50
Copper: N/A | HubSpot: Dedicated ecosystem integration
Copper: N/A | HubSpot: HubSpot AI - advanced automation and predictive
Copper: N/A | HubSpot: Third-party integrations required
Copper: N/A | HubSpot: 4.7/5 - intuitive interface
Copper: N/A | HubSpot: Good option - established in India
Professional/Standard Plan Monthly Price
Copper: N/A | HubSpot: Native full CRM platform
Copper: N/A | HubSpot: Unlimited with visual builder
Copper: N/A | HubSpot: Mid-market to enterprise
Copper: N/A | HubSpot: Chatspot add-on; requires manual training and configuration
Copper: N/A | HubSpot: Native with A/B testing, sequences, and workflows
Copper: N/A | HubSpot: Deal pipelines, team pipeline visibility, activity feeds
Copper: N/A | HubSpot: $120/month base (not per-agent)
Copper: N/A | HubSpot: 3 channels (email, chat, ticketing)
Copper: N/A | HubSpot: Full (360° CRM with pipelines, deals, forecasting)
Copper: N/A | HubSpot: Yes (email sequences, workflows, forms, landing pages)
Copper: N/A | HubSpot: ChatSpot AI (content generation, workflow automation, analysis)
Copper: N/A | HubSpot: 1000+ integrations
Copper: N/A | HubSpot: 1,000,000+ (Enterprise)
Copper: N/A | HubSpot: Full-featured automation
Copper: N/A | HubSpot: 5/10 (Basic rules-based)
Copper: N/A | HubSpot: 3,000+ certification courses
Copper: N/A | HubSpot: Full pipeline with forecasting
Copper: N/A | HubSpot: Basic (secondary feature)
Copper: N/A | HubSpot: 10+ years in service
Copper: N/A | HubSpot: 4.7/5 (42K reviews)
Copper: N/A | HubSpot: ChatSpot (25% deflection)
Copper: N/A | HubSpot: $50 (Marketing Hub Starter)
Copper: N/A | HubSpot: Limited (50 rules in Standard tier)
Copper: N/A | HubSpot: Third-party connector (2-4 hr delays)
Copper: N/A | HubSpot: 74% (Predictive Lead Scoring)
Copper: N/A | HubSpot: Month-to-month available
Copper: N/A | HubSpot: No (enterprise add-on only)
Copper: N/A | HubSpot: Yes, paid add-on ($600/month minimum)
Copper: N/A | HubSpot: Advanced with forecasting and stages
Copper: N/A | HubSpot: Predictive AI-powered scoring
Copper: N/A | HubSpot: Unlimited users (freemium model)
Copper: N/A | HubSpot: No (requires CallRail $50-300/month)
Copper: N/A | HubSpot: 1.4 million (free tier only)
Copper: N/A | HubSpot: 4.4/5 (3,800 reviews)
Copper: N/A | HubSpot: 3 (free tier) / Unlimited (paid)
CRM Contact Storage Limit (Free/Entry Tier)
Copper: N/A | HubSpot: 5 (Facebook, Instagram, LinkedIn, X, TikTok)
AI Sentiment Analysis / Social Listening
Copper: N/A | HubSpot: Basic keyword monitoring only
Team Members Supported (Free/Standard Tier)
Copper: N/A | HubSpot: Unlimited on free tier
Copper: N/A | HubSpot: $800 (Marketing Hub Pro)
Copper: N/A | HubSpot: 1,000 contact limit (capped)
Copper: N/A | HubSpot: Moderate (workflows, limited coding)
Copper: N/A | HubSpot: No, third-party integration required
Copper: N/A | HubSpot: Full suite with workflows, landing pages, forms
Copper: N/A | HubSpot: Yes, unlimited users
Copper: N/A | HubSpot: 3+ (Phone, Chat, Email, Academy)
Copper: N/A | HubSpot: Full CRM with pipeline, deals, tasks, and analytics
Copper: N/A | HubSpot: 10-1000+ (growing to enterprise)
Copper: N/A | HubSpot: Copilot AI, content generation, predictive scoring
Copper: N/A | HubSpot: Full marketing automation with workflows
Copper: N/A | HubSpot: Higher tiers only
Copper: N/A | HubSpot: Contact management, deal pipelines, activity tracking, custom fields, lead scoring
Copper: N/A | HubSpot: Phone calling, meeting scheduling, document tracking, forecasting, sequences
Copper: N/A | HubSpot: Limited automations; multi-step workflows in paid tiers
Copper: N/A | HubSpot: $50-$120 (varies by tier)
Copper: N/A | HubSpot: 2 users (Starter tier)
Copper: N/A | HubSpot: Limited per tier (1,000-10,000)
Copper: N/A | HubSpot: No, requires Sales Hub Professional ($100+/user)
Copper: N/A | HubSpot: Included in Marketing Hub tiers
Copper: N/A | HubSpot: Yes, free CRM (up to 2 users)
Starting Monthly Price (Single User/Starter Tier)
Copper: N/A | HubSpot: Available, requires separate setup
Copper: N/A | HubSpot: Full suite with A/B testing and workflows
Price for 10-Person Support Team (Annual)
Copper: N/A | HubSpot: $540/year (Starter) or $9,600+ (Professional)
Copper: N/A | HubSpot: Free CRM tier with limited features
Copper: N/A | HubSpot: 14 days (with free tier option)
Copper: N/A | HubSpot: 4.4 stars (7,200 reviews)
Copper: N/A | HubSpot: Intermediate (predictive in Enterprise tier)
How to choose between Copper and HubSpot
Copper vs HubSpot — Structured Comparison Data
Machine-readable comparison dataset for Copper vs HubSpot. Contains 219 attribute comparisons, 5 FAQ pairs.
Copper vs HubSpot — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Copper vs HubSpot.
Is Copper or HubSpot better for a small team using only Gmail?
Copper is the better choice for small teams exclusively using Gmail/Google Workspace. It integrates directly into Gmail, requires minimal setup (2-3 days), and costs $49/user/month. HubSpot is overkill for email-only workflows and requires 1-2 weeks of onboarding, though it offers more features if your team scales and needs marketing automation.
Does Copper have marketing automation like HubSpot?
No. Copper is a CRM-only platform focused on sales contact and deal management. It does not include email marketing campaigns, workflows, or marketing automation features. HubSpot's Marketing Hub is fully integrated and included in most paid plans, making it necessary if marketing automation is a requirement.
What is the cheapest way to start with each platform?
HubSpot's free tier is the lowest cost entry point—it includes CRM, unlimited contacts, basic email tracking, and automation workflows at $0/month. Copper has no free option and starts at $49/user/month. However, Copper's per-user model may be cheaper than HubSpot if you only have 1-2 users and need nothing beyond basic CRM.
Can Copper work with Outlook instead of Gmail?
Copper's primary platform is Gmail/Google Workspace. While limited Outlook integration exists, it is not native or fully featured like Gmail. HubSpot natively supports both Gmail and Outlook equally, making it the better choice for teams using Microsoft 365 or Outlook.
Which platform has better customer support?
HubSpot offers more extensive support with tiered options including 24/7 phone support on higher plans, community forums, and comprehensive knowledge base. Copper provides email support and chat, which is adequate but less robust. For complex implementations or urgent issues, HubSpot's support infrastructure is stronger.
How to Choose Between Copper and HubSpot
Primary Integration Focus: Copper has Gmail and Google Workspace native, while HubSpot has Platform-agnostic with 1,000+ integrations.
Starting Price (Monthly): Copper has $49/user/month, while HubSpot has $45/month (Starter plan).
Built-in Marketing Automation: Copper has No native marketing automation, while HubSpot has Full-featured marketing automation included.
Email Client Integration: Copper has Gmail/Google Workspace only, while HubSpot has Gmail, Outlook, and native web interface.
Free Plan Available: Copper has No free tier, while HubSpot has Free tier with basic features included.
Implementation Time: Copper has 2-3 days average, while HubSpot has 1-2 weeks average.
Customer Service Included: Copper has Basic email support on paid plans, while HubSpot has Tiered support with 24/7 phone on higher tiers.