ConvertKit (Kit) vs Mailchimp
type: Article
description: ConvertKit offers a significantly more generous free plan (10,000 subscribers vs 250) with unlimited emails, making it ideal for creators, while Mailchimp provides broader marketing features (social media, landing pages, postcards) and deeper automation for established businesses willing to pay.
language: en-US
date published: 2026-04-03T03:31:35.566Z
date created: 2026-04-03T03:31:35.566Z
date modified: 2026-04-03T03:31:42.403Z
content reference time: 2026-04-03T03:31:42.403Z
author: A Versus B
publisher: A Versus B
about: ConvertKit (Kit)
about: Mailchimp
abstract: ConvertKit offers a significantly more generous free plan (10,000 subscribers vs 250) with unlimited emails, making it ideal for creators, while Mailchimp provides broader marketing features (social media, landing pages, postcards) and deeper automation for established businesses willing to pay.
text: Free Plan Subscriber Limit. Free Plan Monthly Email Limit. G2 Review Score. Built-in Commerce Features. Additional Marketing Tools. Overage Fees Structure. Target User Base
conclusion text: Choose ConvertKit (Kit) if you're a creator or solopreneur who wants a generous free plan, straightforward email marketing, and native commerce features without surprise overage fees. Choose Mailchimp if you're an established business needing comprehensive marketing automation, social media integration, advanced segmentation, and don't mind paying for growth beyond the free tier.
additional property: Free Plan Subscriber Limit
  type: PropertyValue
  value: ConvertKit (Kit): 10,000 | Mailchimp: 250
  value reference: ConvertKit (Kit)
additional property: Free Plan Monthly Email Sends
  type: PropertyValue
  value: ConvertKit (Kit): Unlimited | Mailchimp: 500
additional property: G2 Aggregate Rating
  type: PropertyValue
  value: ConvertKit (Kit): 4.4/5 | Mailchimp: 4.3/5
  value reference: ConvertKit (Kit)
additional property: Built-in E-commerce Features
  type: PropertyValue
  value: ConvertKit (Kit): Native digital product sales, affiliate tracking, paid newsletter | Mailchimp: Limited (abandoned cart via integrations)
additional property: Marketing Channels Supported
  type: PropertyValue
  value: ConvertKit (Kit): Email, landing pages, opt-in forms | Mailchimp: Email, basic social
  value reference: ConvertKit (Kit)
additional property: Overage Fees on Paid Plans
  type: PropertyValue
  value: ConvertKit (Kit): None - unlimited emails | Mailchimp: Yes - charges per contact/send overages
additional property: Third-Party Integrations
  type: PropertyValue
  value: ConvertKit (Kit): Good selection (Zapier, WordPress, Shopify, Stripe) | Mailchimp: 300+ integrations
additional property: Analytics & Reporting Depth
  type: PropertyValue
  value: ConvertKit (Kit): Creator Pro includes engagement trends, clicks, deliverability, purchases | Mailchimp: Comprehensive campaign performance and subscriber insights
additional property: Free Plan Subscriber Capacity
  type: PropertyValue
  value: ConvertKit (Kit): 10,000 subscribers | Mailchimp: 250 contacts
  value reference: ConvertKit (Kit)
additional property: Free Plan Monthly Email Limit
  type: PropertyValue
  value: ConvertKit (Kit): Unlimited | Mailchimp: 1,000 emails/month
additional property: Paid Plan Email Sending
  type: PropertyValue
  value: ConvertKit (Kit): Unlimited across all plans | Mailchimp: Capped by contact tier multipliers
additional property: Global User Base
  type: PropertyValue
  value: ConvertKit (Kit): 600,000 creators | Mailchimp: 13 million users
  value reference: Mailchimp
additional property: G2 Review Rating
  type: PropertyValue
  value: ConvertKit (Kit): 4.4/5 stars | Mailchimp: 4.3/5 stars
  value reference: ConvertKit (Kit)
additional property: Integrated CRM & Contact Management
  type: PropertyValue
  value: ConvertKit (Kit): Basic contact management | Mailchimp: Full CRM suite with advanced segmentation
additional property: Built-in E-commerce & Monetization
  type: PropertyValue
  value: ConvertKit (Kit): Native commerce platform included | Mailchimp: Limited e-commerce via integrations
additional property: Price Scaling Factor at 5,000 Subscribers
  type: PropertyValue
  value: ConvertKit (Kit): Linear predictable growth | Mailchimp: Steep 3-4x multiplier
  value reference: ConvertKit (Kit)
additional property: Core Marketing Channels
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: 5 channels
additional property: Free Plan Available
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: Yes (500 contacts)
additional property: Learning Curve Rating
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: 7 (moderate to high)
additional property: Segmentation Depth
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: Sophisticated data-driven rules
additional property: 24/7 Support Availability
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: Yes, varies by plan
additional property: SMS Marketing Capability
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: Yes, with international expansion
additional property: Starting Price (Monthly)
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: $0-$20
additional property: Landing Page Builder Access
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: Free on all plans
additional property: AI Email Generation
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: Not available
additional property: Automation Complexity Level
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: Basic (Customer Journey Builder)
additional property: Email Deliverability Testing
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: A/B testing and design testing (free)
additional property: eCommerce Platform Support
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: More extensive platform coverage
additional property: CRM Integration Capabilities
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: Basic contact management
additional property: User Skill Level Required
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: Beginner-friendly
additional property: Entry-Level Paid Plan Price
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: $20
additional property: Third-Party Integrations Available
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: 1,200+
additional property: AI Personalization Engine
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: Basic personalization features
additional property: Trigger-Based Automation Workflows
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: Available but less intuitive setup
additional property: SMS Marketing Capabilities
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: Full SMS suite with 2026 international expansion
additional property: User Interface Modernity
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: Legacy interface, steep learning curve
additional property: CRM Integration
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: Full native CRM platform integrated
additional property: Email Templates
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: 200+
additional property: Starting Price (Entry Tier)
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: $13/month
additional property: Cost at 5,000 Contacts/Profiles
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: $50-70/month
additional property: Cost at 50,000 Contacts/Profiles
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: $100/month
additional property: Free Plan Email Features
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: Limited core features only
additional property: Email Template Design Options
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: Extensive design variety and customization
additional property: Segmentation Capabilities
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: Standard audience segmentation
additional property: Customer Data Integration
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: Basic contact data syncing
additional property: Monthly Email Send Limit (Entry Plan)
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: 1,000-5,000
additional property: Monthly Cost (10,000 contacts)
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: $100
additional property: Native CRM Included
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: No (API integration only)
additional property: SMS Marketing Support
  type: PropertyValue
  value: ConvertKit (Kit): N/A | Mailchimp: Yes (added 2026, supports international markets)
interactivity type: active
significant link: https://www.aversusb.net/entity/convertkit-kit
significant link: https://www.aversusb.net/alternatives/convertkit-kit
significant link: https://www.aversusb.net/entity/mailchimp
significant link: https://www.aversusb.net/alternatives/mailchimp
significant link: https://www.aversusb.net/api/answer/convertkit-vs-mailchimp
significant link: https://www.aversusb.net/api/v1/schema/convertkit-vs-mailchimp
related link: https://www.aversusb.net/compare/twilio-vs-mailchimp)
related link: https://www.aversusb.net/compare/activecampaign-vs-mailchimp
related link: https://www.aversusb.net/compare/moosend-vs-mailchimp
related link: https://www.aversusb.net/compare/getresponse-vs-mailchimp
related link: https://www.aversusb.net/compare/klaviyo-vs-mailchimp
related link: https://www.aversusb.net/compare/hubspot-vs-mailchimp
related link: https://www.aversusb.net/compare/mailchimp-vs-sendgrid
related link: https://www.aversusb.net/compare/brevo-vs-mailchimp
teaches: How to choose between ConvertKit (Kit) and Mailchimp
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: ConvertKit (Kit) vs Mailchimp — Side-by-side comparison on A Versus B

A Versus B
type: Organization

ConvertKit (Kit)
type: SoftwareApplication
alternate name: C(
alternate name: Convertkit Kit
language: en-US
description: Creator-focused email marketing platform with unlimited sends, content tools, and commerce features.
subject of: ConvertKit (Kit) vs Mailchimp

Mailchimp
type: SoftwareApplication
language: en-US
description: Marketing automation and email platform with drag-and-drop campaigns and audience segmentation.
image: ImageObject
  caption: Mailchimp
subject of: ConvertKit (Kit) vs Mailchimp
image: ImageObject
  caption: Mailchimp

ConvertKit (Kit) vs Mailchimp — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for ConvertKit (Kit) vs Mailchimp. Contains 140 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Free Plan Subscriber Limit
  type: PropertyValue
  value reference: Pricing & Limits
variable measured: Free Plan Monthly Email Sends
  type: PropertyValue
  value reference: Free Plan Features
variable measured: G2 Aggregate Rating
  type: PropertyValue
  value reference: Customer Reviews
variable measured: Built-in E-commerce Features
  type: PropertyValue
  value reference: Core Features
variable measured: Marketing Channels Supported
  type: PropertyValue
  value reference: Marketing Automation
variable measured: Overage Fees on Paid Plans
  type: PropertyValue
  value reference: Pricing Structure
variable measured: Third-Party Integrations
  type: PropertyValue
  value reference: Ecosystem
variable measured: Analytics & Reporting Depth
  type: PropertyValue
  value reference: Analytics
variable measured: Free Plan Subscriber Capacity
  type: PropertyValue
  value reference: Pricing & Plans
variable measured: Free Plan Monthly Email Limit
  type: PropertyValue
  value reference: Pricing
variable measured: Paid Plan Email Sending
  type: PropertyValue
  value reference: Core Features
variable measured: Global User Base
  type: PropertyValue
  value reference: Adoption
variable measured: G2 Review Rating
  type: PropertyValue
  value reference: User Satisfaction
variable measured: Integrated CRM & Contact Management
  type: PropertyValue
  value reference: Core Features
variable measured: Built-in E-commerce & Monetization
  type: PropertyValue
  value reference: Core Features
variable measured: Price Scaling Factor at 5,000 Subscribers
  type: PropertyValue
  value reference: Pricing & Plans
variable measured: Core Marketing Channels
  type: PropertyValue
  value reference: Features
variable measured: Free Plan Available
  type: PropertyValue
  value reference: Pricing
variable measured: Learning Curve Rating
  type: PropertyValue
  value reference: Developer Experience
variable measured: Segmentation Depth
  type: PropertyValue
  value reference: Targeting
variable measured: 24/7 Support Availability
  type: PropertyValue
  value reference: Support
variable measured: SMS Marketing Capability
  type: PropertyValue
  value reference: Features
variable measured: Starting Price (Monthly)
  type: PropertyValue
  value reference: Pricing
variable measured: Landing Page Builder Access
  type: PropertyValue
  value reference: Features
variable measured: AI Email Generation
  type: PropertyValue
  value reference: Features
variable measured: Automation Complexity Level
  type: PropertyValue
  value reference: Workflow Automation
variable measured: Email Deliverability Testing
  type: PropertyValue
  value reference: Testing & QA
variable measured: eCommerce Platform Support
  type: PropertyValue
  value reference: Integrations
variable measured: CRM Integration Capabilities
  type: PropertyValue
  value reference: Integrations
variable measured: User Skill Level Required
  type: PropertyValue
  value reference: Usability
variable measured: Entry-Level Paid Plan Price
  type: PropertyValue
  value reference: Pricing & Access
variable measured: Third-Party Integrations Available
  type: PropertyValue
  value reference: Ecosystem
variable measured: AI Personalization Engine
  type: PropertyValue
  value reference: Features & Automation
variable measured: Trigger-Based Automation Workflows
  type: PropertyValue
  value reference: Features & Automation
variable measured: SMS Marketing Capabilities
  type: PropertyValue
  value reference: Features
variable measured: User Interface Modernity
  type: PropertyValue
  value reference: User Experience
variable measured: CRM Integration
  type: PropertyValue
  value reference: Features & Ecosystem
variable measured: Email Templates
  type: PropertyValue
  value reference: Features
variable measured: Starting Price (Entry Tier)
  type: PropertyValue
  value reference: Pricing
variable measured: Cost at 5,000 Contacts/Profiles
  type: PropertyValue
  value reference: Pricing
variable measured: Cost at 50,000 Contacts/Profiles
  type: PropertyValue
  value reference: Pricing
variable measured: Free Plan Email Features
  type: PropertyValue
  value reference: Features
variable measured: Email Template Design Options
  type: PropertyValue
  value reference: Features
variable measured: Segmentation Capabilities
  type: PropertyValue
  value reference: Features
variable measured: Customer Data Integration
  type: PropertyValue
  value reference: Features
variable measured: Monthly Email Send Limit (Entry Plan)
  type: PropertyValue
  value reference: Limits
variable measured: Monthly Cost (10,000 contacts)
  type: PropertyValue
  value reference: Pricing
variable measured: Native CRM Included
  type: PropertyValue
  value reference: Features
variable measured: SMS Marketing Support
  type: PropertyValue
  value reference: Features
variable measured: Setup Time for First Campaign
  type: PropertyValue
  value reference: Usability
variable measured: Contact List Size Limit (Standard Pricing)
  type: PropertyValue
  value reference: Scalability
variable measured: Free Plan Contact Capacity
  type: PropertyValue
  value reference: Pricing & Features
variable measured: CRM Type
  type: PropertyValue
  value reference: Core Features
variable measured: Lead Scoring Capability
  type: PropertyValue
  value reference: Marketing Automation
variable measured: User Learning Curve
  type: PropertyValue
  value reference: Usability
variable measured: 2026 Feature Updates
  type: PropertyValue
  value reference: Product Development
variable measured: Free Plan Contact Limit
  type: PropertyValue
  value reference: Pricing
variable measured: Built-In CRM
  type: PropertyValue
  value reference: Features
variable measured: Multi-Channel Marketing
  type: PropertyValue
  value reference: Features
variable measured: API Complexity Level
  type: PropertyValue
  value reference: Developer Tools
variable measured: Setup Time for Non-Developers
variable measured: Maximum Monthly Email Limit
variable measured: Starting Price (Paid Plan)
variable measured: Maximum Contact Plan
variable measured: Free Plan Availability
variable measured: Free Tier Available
variable measured: Email Template Quality
variable measured: Automation Features
variable measured: Integration Capabilities
is based on: https://www.aversusb.net/compare/convertkit-vs-mailchimp

ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for ConvertKit (Kit) vs Mailchimp.
has defined term: Pricing & Limits
has defined term: Free Plan Features
has defined term: Customer Reviews
has defined term: Core Features
has defined term: Marketing Automation
has defined term: Pricing Structure
has defined term: Ecosystem
has defined term: Analytics
has defined term: Pricing & Plans
has defined term: Pricing
has defined term: Adoption
has defined term: User Satisfaction
has defined term: Features
has defined term: Developer Experience
has defined term: Targeting
has defined term: Support
has defined term: Workflow Automation
has defined term: Testing & QA
has defined term: Integrations
has defined term: Usability
has defined term: Pricing & Access
has defined term: Features & Automation
has defined term: User Experience
has defined term: Features & Ecosystem
has defined term: Limits
has defined term: Scalability
has defined term: Pricing & Features
has defined term: Product Development
has defined term: Developer Tools
has defined term: Ease of Use
has defined term: Design
has defined term: Integration
has defined term: Recognition
has defined term: Optimization
has defined term: Capacity
has defined term: Deployment
has defined term: Monetization
has defined term: Pricing & Volume
has defined term: Performance
has defined term: Revenue Model
has defined term: Implementation
has defined term: Reliability
has defined term: User Base

Pricing & Limits
type: DefinedTerm
term code: pricing-&-limits
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Free Plan Features
type: DefinedTerm
term code: free-plan-features
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Customer Reviews
type: DefinedTerm
term code: customer-reviews
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Core Features
type: DefinedTerm
term code: core-features
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Marketing Automation
type: DefinedTerm
term code: marketing-automation
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Pricing Structure
type: DefinedTerm
term code: pricing-structure
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Analytics
type: DefinedTerm
term code: analytics
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Pricing & Plans
type: DefinedTerm
term code: pricing-&-plans
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Adoption
type: DefinedTerm
term code: adoption
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

User Satisfaction
type: DefinedTerm
term code: user-satisfaction
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Developer Experience
type: DefinedTerm
term code: developer-experience
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Targeting
type: DefinedTerm
term code: targeting
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Workflow Automation
type: DefinedTerm
term code: workflow-automation
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Testing & QA
type: DefinedTerm
term code: testing-&-qa
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Pricing & Access
type: DefinedTerm
term code: pricing-&-access
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Features & Automation
type: DefinedTerm
term code: features-&-automation
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Features & Ecosystem
type: DefinedTerm
term code: features-&-ecosystem
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Limits
type: DefinedTerm
term code: limits
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Pricing & Features
type: DefinedTerm
term code: pricing-&-features
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Product Development
type: DefinedTerm
term code: product-development
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Developer Tools
type: DefinedTerm
term code: developer-tools
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Design
type: DefinedTerm
term code: design
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Recognition
type: DefinedTerm
term code: recognition
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Optimization
type: DefinedTerm
term code: optimization
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Capacity
type: DefinedTerm
term code: capacity
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Monetization
type: DefinedTerm
term code: monetization
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Pricing & Volume
type: DefinedTerm
term code: pricing-&-volume
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Revenue Model
type: DefinedTerm
term code: revenue-model
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

Reliability
type: DefinedTerm
term code: reliability
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

User Base
type: DefinedTerm
term code: user-base
in defined term set: ConvertKit (Kit) vs Mailchimp — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-04-03T03:31:42.403Z
author: A Versus B
publisher: A Versus B
is part of: convertkit-vs-mailchimp
main entity: Which platform has the better free plan for new creators?
  type: Question
  accepted answer: Answer
    text: ConvertKit's free plan is dramatically more generous: it supports 10,000 subscribers with unlimited emails per month, compared to Mailchimp's 250 contacts with only 500 emails/month. This means ConvertKit's free plan is 40x larger and has no send limits, making it ideal for creators testing email marketing without paying.
    language: en-US
main entity: Will I face unexpected costs if my list grows?
  type: Question
  accepted answer: Answer
    text: ConvertKit has no overage fees—you only pay for the plan tier your subscriber count reaches. Mailchimp, however, charges overages if you exceed your contact or email send limits on paid plans, which can add up quickly for growing lists. This makes ConvertKit more predictable for scaling.
    language: en-US
main entity: Which is better for e-commerce businesses?
  type: Question
  accepted answer: Answer
    text: Mailchimp offers more e-commerce automation out of the box (abandoned cart recovery, product recommendations, upsell sequences), while ConvertKit focuses on digital products and has native affiliate tracking. Mailchimp is better for traditional e-commerce; ConvertKit is better for digital creators selling courses, ebooks, or memberships.
    language: en-US
main entity: Can I use both platforms' free plans to test before paying?
  type: Question
  accepted answer: Answer
    text: Yes, but ConvertKit's free plan will let you grow much further before hitting limits. With ConvertKit's 10,000 free subscriber cap and unlimited sends, you can validate a substantial audience. Mailchimp's 250-contact limit means you'll likely need to upgrade sooner, especially with the 500 email/month cap.
    language: en-US
main entity: Which platform integrates better with other tools?
  type: Question
  accepted answer: Answer
    text: Mailchimp has significantly more native integrations (300+) and deeper e-commerce platform integration (WooCommerce, Shopify, BigCommerce). ConvertKit integrates well via Zapier and has native Shopify/Stripe support, but if you need extensive third-party connections, Mailchimp is the better choice.
    language: en-US

How to Choose Between ConvertKit (Kit) and Mailchimp
type: HowTo
description: ConvertKit offers a significantly more generous free plan (10,000 subscribers vs 250) with unlimited emails, making it ideal for creators, while Mailchimp provides broader marketing features (social media, landing pages, postcards) and deeper automation for established businesses willing to pay.
language: en-US
total time: PT3M
step: Consider: Free Plan Subscriber Limit
step: Consider: Free Plan Monthly Email Limit
step: Consider: G2 Review Score
step: Consider: Built-in Commerce Features
step: Consider: Additional Marketing Tools
step: Consider: Overage Fees Structure
step: Consider: Target User Base
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose ConvertKit (Kit) if you're a creator or solopreneur who wants a generous free plan, straightforward email marketing, and native commerce features without surprise overage fees. Choose Mailchimp if you're an established business needing comprehensive marketing automation, social media integration, advanced segmentation, and don't mind paying for growth beyond the free tier.

Consider: Free Plan Subscriber Limit
type: HowToStep
position: 1
text: Free Plan Subscriber Limit: ConvertKit (Kit) has 10,000 subscribers, while Mailchimp has 250 contacts.

Consider: Free Plan Monthly Email Limit
type: HowToStep
position: 2
text: Free Plan Monthly Email Limit: ConvertKit (Kit) has Unlimited emails, while Mailchimp has 500 emails/month.

Consider: G2 Review Score
type: HowToStep
position: 3
text: G2 Review Score: ConvertKit (Kit) has 4.4/5, while Mailchimp has 4.3/5.

Consider: Built-in Commerce Features
type: HowToStep
position: 4
text: Built-in Commerce Features: ConvertKit (Kit) has Yes (native e-commerce), while Mailchimp has Limited (integrations only).

Consider: Additional Marketing Tools
type: HowToStep
position: 5
text: Additional Marketing Tools: ConvertKit (Kit) has Email, landing pages, opt-in forms, while Mailchimp has Email, landing pages, social media ads, postcards, automation.

Consider: Overage Fees Structure
type: HowToStep
position: 6
text: Overage Fees Structure: ConvertKit (Kit) has No overage fees, while Mailchimp has Charges overages on contacts/sends.

Consider: Target User Base
type: HowToStep
position: 7
text: Target User Base: ConvertKit (Kit) has Content creators, solopreneurs, while Mailchimp has Small to mid-size businesses.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: ConvertKit (Kit) vs Mailchimp
review body: ConvertKit offers a significantly more generous free plan (10,000 subscribers vs 250) with unlimited emails, making it ideal for creators, while Mailchimp provides broader marketing features (social media, landing pages, postcards) and deeper automation for established businesses willing to pay.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: ConvertKit (Kit) vs Mailchimp

Setup Time for First Campaign
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 1-2 hours

Contact List Size Limit (Standard Pricing)
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Unlimited growth with pro-rated pricing

Free Plan Contact Capacity
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 500 contacts

CRM Type
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Basic add-on CRM

Lead Scoring Capability
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Manual segmentation only

User Learning Curve
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Minimal (intuitive interface)

2026 Feature Updates
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Standard quarterly updates

Free Plan Contact Limit
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 500

Built-In CRM
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Yes, full CRM suite

Multi-Channel Marketing
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Email, SMS, landing pages, ads

API Complexity Level
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Moderate, marketing-focused

Setup Time for Non-Developers
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 10-20 minutes

Maximum Monthly Email Limit
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 300,000 (based on plan)

Starting Price (Paid Plan)
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: $13/month (Essentials)

Maximum Contact Plan
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: $800/month (100,000 contacts)

Free Plan Availability
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Full-featured free plan

Free Tier Available
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Yes (up to 500 contacts)

Email Template Quality
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Modern and professional

Automation Features
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Advanced automation included

Integration Capabilities
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Third-party integrations

G2 Award Count
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Transactional email and small business

Landing Page Builder
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Yes (drag-and-drop, AI-assisted)

CRM Functionality
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Full CRM with customer profiles

API Integration Support
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 1000+

A/B Testing
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: All paid plans

User-Friendliness Rating
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 3.8/5

Max Contacts (Starter Plan)
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 500 (free) / 5,000 (paid)

Average Implementation Time
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 0.08 months (1 hour)

Native CRM Integrations
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 3 (Salesforce, HubSpot, custom)

Lead Scoring Models Available
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Behavioral segmentation only

Learning Curve Difficulty
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 2/10 (simple)

Customer Support Response Time
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 12-24 hours (business hours)

Starting Monthly Cost
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: $20

Lead Scoring Sophistication
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Basic (list segmentation only)

Automation Workflow Complexity
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: ~5 basic automations

Native Salesforce CRM Integration
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: No (Zapier third-party only)

Account-Based Marketing (ABM) Support
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: No

Learning Curve (1=Easy, 5=Difficult)
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 1 (beginner-friendly)

Starting Monthly Price
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: $0 (free tier)

Pro Plan Monthly Cost (10k subscribers)
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: $50

Ease of Use Rating
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 7.8/10

Pre-Built Automation Templates
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 300+

Free Tier Subscriber Limit
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 500 free contacts

Built-in Monetization Tools
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: None (requires third-party solutions)

Free Monthly Email Volume
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Unlimited (with 10k contacts max)

Cost per 1,000 Emails (Pay-as-You-Go)
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Not applicable (subscriber-based)

Starter Tier Monthly Cost (50k contacts)
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: $350/month

Campaign Template Library
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 500+

API Response Time (p95)
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 250ms

Automation Workflow Steps (Free/Starter Tier)
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Unlimited (standard feature)

Maximum Contacts/Recipients
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Unlimited (with pricing increase)

Entry-Level Monthly Cost
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: $0

Max Contacts (Paid Plan)
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Unlimited

Automation Workflows
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Unlimited (all plans)

Phone Support Availability
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Business hours (paid plans)

Ecommerce Integrations
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 13+

API Rate Limit
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 10 calls/second

Cost at 10,000 Subscribers
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: $50-100

Monetization Revenue Share
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 0% (you handle payments)

Email Automation Workflows
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Advanced (conditional, behavioral triggers)

Built-in Payment Processing
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: No (third-party required)

A/B Testing Capability
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Yes (subject lines, send time)

SMS Marketing
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Included in paid plans

Setup Time for Monetization
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 30+ (payment processor + Mailchimp config)

Starting Price
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: $0 (free tier) or $20 (Pro)

SMS Delivery Cost
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Not offered (email-focused)

Voice Call Cost
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Not offered

Max Free Tier Contacts
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 500

Email Deliverability Rate
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 96–98%

Supported Communication Channels
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 3 (email, SMS via paid add-on, social)

Average Setup Time
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 0.5-2 hours (no code required)

Monthly Cost for 5,000 Subscribers
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: $70/month

Automation Workflows on Standard Plan
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Limited (up to 5-10 per plan tier)

SMS Cost Per Message
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: $0.01-0.05 per SMS

Pre-Built Email Templates
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 100+ templates

User Onboarding Time (Average)
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 4-6 weeks

Cost Per 1,000 Emails
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: $2–$7 (plan-dependent)

Free Tier Monthly Email Limit
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 1,000/month

API Setup Time (Developer Hours)
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 0.5–1 hour (UI-based)

A/B Testing Capabilities
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Advanced (subject, send time, content)

Bounce Handling & List Cleaning
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Manual review required

Subscriber Management Features
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: Full CRM with segmentation, tagging, custom fields

Monthly Cost at 100K Emails/Month
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: $200–$350 (based on tier)

Cost per SMS
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: $0.01 (SMS add-on)

Free Tier Contact Limit
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 500 contacts

Minimum Paid Plan Price
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: $20 (Standard plan)

SMS Country Coverage
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 45+ countries

Email Template Library
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 1,000+ templates

Setup Time (Days)
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 1 day (no-code signup)

Uptime SLA
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 99.99%

Monthly Active Users
type: PropertyValue
value: ConvertKit (Kit): N/A | Mailchimp: 12M+ users (2025)

SpeakableSpecification
css selector: #short-answer
css selector: #verdict
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css selector: #faq
xpath: //*[@id='short-answer']
xpath: //*[@id='verdict']

ConvertKit (Kit) — Wikipedia
type: CreativeWork

Mailchimp — Wikipedia
type: CreativeWork

Compare ConvertKit (Kit) vs Mailchimp
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/convertkit-vs-mailchimp
object: ConvertKit (Kit)
object: Mailchimp

Setup Time for Non-Developers
type: PropertyValue
value reference: Ease of Use

Maximum Monthly Email Limit
type: PropertyValue
value reference: Scalability

Starting Price (Paid Plan)
type: PropertyValue
value reference: Pricing

Maximum Contact Plan
type: PropertyValue
value reference: Pricing

Free Plan Availability
type: PropertyValue
value reference: Pricing

Free Tier Available
type: PropertyValue
value reference: Pricing

Email Template Quality
type: PropertyValue
value reference: Design

Automation Features
type: PropertyValue
value reference: Features

Integration Capabilities
type: PropertyValue
value reference: Integration

G2 Award Count
type: PropertyValue
value reference: Recognition

Landing Page Builder
type: PropertyValue
value reference: Features

CRM Functionality
type: PropertyValue
value reference: Features

API Integration Support
type: PropertyValue
value reference: Integrations

A/B Testing
type: PropertyValue
value reference: Optimization

User-Friendliness Rating
type: PropertyValue
value reference: Usability

Max Contacts (Starter Plan)
type: PropertyValue
value reference: Capacity

Average Implementation Time
type: PropertyValue
value reference: Deployment

Native CRM Integrations
type: PropertyValue
value reference: Integrations

Lead Scoring Models Available
type: PropertyValue
value reference: Features

Learning Curve Difficulty
type: PropertyValue
value reference: Usability

Customer Support Response Time
type: PropertyValue
value reference: Support

Starting Monthly Cost
type: PropertyValue
value reference: Pricing

Lead Scoring Sophistication
type: PropertyValue
value reference: Features

Automation Workflow Complexity
type: PropertyValue
value reference: Features

Native Salesforce CRM Integration
type: PropertyValue
value reference: Integration

Account-Based Marketing (ABM) Support
type: PropertyValue
value reference: Features

Learning Curve (1=Easy, 5=Difficult)
type: PropertyValue
value reference: Usability

Starting Monthly Price
type: PropertyValue
value reference: Pricing

Pro Plan Monthly Cost (10k subscribers)
type: PropertyValue
value reference: Pricing

Ease of Use Rating
type: PropertyValue
value reference: Usability

Pre-Built Automation Templates
type: PropertyValue
value reference: Features

Free Tier Subscriber Limit
type: PropertyValue
value reference: Pricing

Built-in Monetization Tools
type: PropertyValue
value reference: Monetization

Free Monthly Email Volume
type: PropertyValue
value reference: Pricing & Volume

Cost per 1,000 Emails (Pay-as-You-Go)
type: PropertyValue
value reference: Pricing & Volume

Starter Tier Monthly Cost (50k contacts)
type: PropertyValue
value reference: Pricing & Volume

Campaign Template Library
type: PropertyValue
value reference: Features

API Response Time (p95)
type: PropertyValue
value reference: Performance

Automation Workflow Steps (Free/Starter Tier)
type: PropertyValue
value reference: Features

Maximum Contacts/Recipients
type: PropertyValue
value reference: Scalability

Entry-Level Monthly Cost
type: PropertyValue
value reference: Pricing

Max Contacts (Paid Plan)
type: PropertyValue
value reference: Features

Automation Workflows
type: PropertyValue
value reference: Features

Phone Support Availability
type: PropertyValue
value reference: Support

Ecommerce Integrations
type: PropertyValue
value reference: Integrations

API Rate Limit
type: PropertyValue
value reference: Integration

Cost at 10,000 Subscribers
type: PropertyValue
value reference: Pricing & Access

Monetization Revenue Share
type: PropertyValue
value reference: Revenue Model

Email Automation Workflows
type: PropertyValue
value reference: Features

Built-in Payment Processing
type: PropertyValue
value reference: Features

A/B Testing Capability
type: PropertyValue
value reference: Features

SMS Marketing
type: PropertyValue
value reference: Features

Setup Time for Monetization
type: PropertyValue
value reference: Ease of Use

Starting Price
type: PropertyValue
value reference: Pricing

SMS Delivery Cost
type: PropertyValue
value reference: Pricing

Voice Call Cost
type: PropertyValue
value reference: Pricing

Max Free Tier Contacts
type: PropertyValue
value reference: Features

Email Deliverability Rate
type: PropertyValue
value reference: Performance

Supported Communication Channels
type: PropertyValue
value reference: Features

Average Setup Time
type: PropertyValue
value reference: Implementation

Monthly Cost for 5,000 Subscribers
type: PropertyValue
value reference: Pricing & Limits

Automation Workflows on Standard Plan
type: PropertyValue
value reference: Features & Automation

SMS Cost Per Message
type: PropertyValue
value reference: Pricing & Limits

Pre-Built Email Templates
type: PropertyValue
value reference: Features

User Onboarding Time (Average)
type: PropertyValue
value reference: Usability

Cost Per 1,000 Emails
type: PropertyValue
value reference: Pricing

Free Tier Monthly Email Limit
type: PropertyValue
value reference: Pricing

API Setup Time (Developer Hours)
type: PropertyValue
value reference: Implementation

A/B Testing Capabilities
type: PropertyValue
value reference: Features

Bounce Handling & List Cleaning
type: PropertyValue
value reference: Features

Subscriber Management Features
type: PropertyValue
value reference: Features

Monthly Cost at 100K Emails/Month
type: PropertyValue
value reference: Pricing

Cost per SMS
type: PropertyValue
value reference: Pricing

Free Tier Contact Limit
type: PropertyValue
value reference: Pricing

Minimum Paid Plan Price
type: PropertyValue
value reference: Pricing

SMS Country Coverage
type: PropertyValue
value reference: Features

Email Template Library
type: PropertyValue
value reference: Features

Setup Time (Days)
type: PropertyValue
value reference: Implementation

Uptime SLA
type: PropertyValue
value reference: Reliability

Monthly Active Users
type: PropertyValue
value reference: User Base