Mailchimp offers more advanced automation and better free-tier features with support for up to 500 contacts, while Constant Contact provides superior customer support and simpler interface but requires paid plans for all users. Mailchimp appeals to growth-focused marketers, while Constant Contact suits small businesses prioritizing ease-of-use.
Mailchimp vs Constant Contact — Side-by-side comparison on A Versus B
Marketing automation platform with visual campaign builders, audience management, and integrated CRM for subscriber-based marketing.
User-friendly email marketing platform emphasizing customer support and simple campaign management for small businesses.
Free Plan Contacts. Starting Monthly Price. Automation Workflows. 24/7 Phone Support. API Rate Limit. Built-in Landing Pages. Ecommerce Integration
Choose Mailchimp if you want a scalable solution with powerful automation, better free options, and lower costs as you grow—ideal for startups, agencies, and e-commerce businesses. Choose Constant Contact if you prioritize responsive customer support, prefer a simpler interface, and need guided onboarding from day one—best for non-technical small business owners.
Mailchimp: 5 channels | Constant Contact: 3 channels
Mailchimp: Yes (500 contacts) | Constant Contact: No
Mailchimp: 7 (moderate to high) | Constant Contact: 3 (very beginner-friendly)
Mailchimp: Sophisticated data-driven rules | Constant Contact: Standard list-based segmentation
Mailchimp: Yes, varies by plan | Constant Contact: Yes, all plans included
Mailchimp: Yes, with international expansion | Constant Contact: Yes, core feature
Mailchimp: $0-$20 | Constant Contact: $20+
Mailchimp: Free on all plans | Constant Contact: N/A
Mailchimp: Not available | Constant Contact: N/A
Mailchimp: Basic (Customer Journey Builder) | Constant Contact: Standard email-based
Mailchimp: A/B testing and design testing (free) | Constant Contact: N/A
Mailchimp: More extensive platform coverage | Constant Contact: N/A
Mailchimp: Basic contact management | Constant Contact: N/A
Mailchimp: Beginner-friendly | Constant Contact: N/A
Mailchimp: 4.3/5 | Constant Contact: N/A
Mailchimp: Limited (abandoned cart via integrations) | Constant Contact: N/A
Mailchimp: Yes - charges per contact/send overages | Constant Contact: N/A
Mailchimp: 300+ integrations | Constant Contact: 250+
Mailchimp: Comprehensive campaign performance and subscriber insights | Constant Contact: N/A
Mailchimp: 1,200+ | Constant Contact: N/A
Mailchimp: Basic personalization features | Constant Contact: N/A
Mailchimp: Available but less intuitive setup | Constant Contact: N/A
Mailchimp: Full SMS suite with 2026 international expansion | Constant Contact: N/A
Mailchimp: Legacy interface, steep learning curve | Constant Contact: N/A
Mailchimp: Full native CRM platform integrated | Constant Contact: N/A
Mailchimp: $13/month | Constant Contact: N/A
Mailchimp: $50-70/month | Constant Contact: N/A
Mailchimp: $100/month | Constant Contact: N/A
Mailchimp: Limited core features only | Constant Contact: N/A
Mailchimp: Extensive design variety and customization | Constant Contact: N/A
Mailchimp: Standard audience segmentation | Constant Contact: N/A
Mailchimp: Basic contact data syncing | Constant Contact: N/A
Mailchimp: 1,000-5,000 | Constant Contact: N/A
Mailchimp: $100 | Constant Contact: $300/month
Mailchimp: No (API integration only) | Constant Contact: N/A
Mailchimp: Yes (added 2026, supports international markets) | Constant Contact: N/A
Mailchimp: 1-2 hours | Constant Contact: N/A
Contact List Size Limit (Standard Pricing)
Mailchimp: Unlimited growth with pro-rated pricing | Constant Contact: N/A
Mailchimp: 250 contacts | Constant Contact: N/A
Mailchimp: 1,000 emails/month | Constant Contact: N/A
Mailchimp: Capped by contact tier multipliers | Constant Contact: N/A
Mailchimp: 13 million users | Constant Contact: N/A
Mailchimp: 4.3/5 stars | Constant Contact: N/A
Mailchimp: Full CRM suite with advanced segmentation | Constant Contact: N/A
Mailchimp: Limited e-commerce via integrations | Constant Contact: N/A
Price Scaling Factor at 5,000 Subscribers
Mailchimp: Steep 3-4x multiplier | Constant Contact: N/A
Mailchimp: 500 contacts | Constant Contact: N/A
Mailchimp: Basic add-on CRM | Constant Contact: N/A
Mailchimp: Manual segmentation only | Constant Contact: N/A
Mailchimp: Email, basic social | Constant Contact: N/A
Mailchimp: Minimal (intuitive interface) | Constant Contact: N/A
Mailchimp: Standard quarterly updates | Constant Contact: N/A
Mailchimp: 500 | Constant Contact: No free plan
Mailchimp: Yes, full CRM suite | Constant Contact: No
Mailchimp: Email, SMS, landing pages, ads | Constant Contact: N/A
Mailchimp: Moderate, marketing-focused | Constant Contact: N/A
Mailchimp: 10-20 minutes | Constant Contact: N/A
Mailchimp: 300,000 (based on plan) | Constant Contact: N/A
Mailchimp: $13/month (Essentials) | Constant Contact: N/A
Mailchimp: $800/month (100,000 contacts) | Constant Contact: N/A
Mailchimp: Full-featured free plan | Constant Contact: N/A
Mailchimp: Yes (up to 500 contacts) | Constant Contact: N/A
Mailchimp: Modern and professional | Constant Contact: N/A
Mailchimp: Advanced automation included | Constant Contact: N/A
Mailchimp: Third-party integrations | Constant Contact: N/A
Mailchimp: Transactional email and small business | Constant Contact: N/A
Mailchimp: Yes (drag-and-drop, AI-assisted) | Constant Contact: Yes (template-based)
Mailchimp: Full CRM with customer profiles | Constant Contact: N/A
Mailchimp: 1000+ | Constant Contact: N/A
Mailchimp: All paid plans | Constant Contact: N/A
Mailchimp: 3.8/5 | Constant Contact: N/A
Mailchimp: 500 (free) / 5,000 (paid) | Constant Contact: N/A
Mailchimp: 0.08 months (1 hour) | Constant Contact: N/A
Mailchimp: 3 (Salesforce, HubSpot, custom) | Constant Contact: N/A
Mailchimp: Behavioral segmentation only | Constant Contact: N/A
Mailchimp: 2/10 (simple) | Constant Contact: N/A
Mailchimp: 12-24 hours (business hours) | Constant Contact: 24/7 (phone, email, live chat)
Mailchimp: Basic (list segmentation only) | Constant Contact: N/A
Mailchimp: ~5 basic automations | Constant Contact: 12 pre-built templates
Mailchimp: No (Zapier third-party only) | Constant Contact: N/A
Mailchimp: 1 (beginner-friendly) | Constant Contact: N/A
Mailchimp: $0 (free tier) | Constant Contact: $20
Mailchimp: 7.8/10 | Constant Contact: N/A
Mailchimp: 500 free contacts | Constant Contact: Trial only (60 days)
Mailchimp: None (requires third-party solutions) | Constant Contact: N/A
Mailchimp: Unlimited (with 10k contacts max) | Constant Contact: N/A
Mailchimp: Not applicable (subscriber-based) | Constant Contact: N/A
Starter Tier Monthly Cost (50k contacts)
Mailchimp: $350/month | Constant Contact: N/A
Mailchimp: 250ms | Constant Contact: N/A
Automation Workflow Steps (Free/Starter Tier)
Mailchimp: Unlimited (standard feature) | Constant Contact: N/A
Mailchimp: Unlimited (with pricing increase) | Constant Contact: N/A
Mailchimp: Unlimited | Constant Contact: Unlimited
Mailchimp: Unlimited (all plans) | Constant Contact: Limited on basic tiers
Mailchimp: Business hours (paid plans) | Constant Contact: 24/7 (all plans)
Mailchimp: 10 calls/second | Constant Contact: Unlimited (on request)
Mailchimp: $50-100 | Constant Contact: N/A
Mailchimp: 0% (you handle payments) | Constant Contact: N/A
Mailchimp: Advanced (conditional, behavioral triggers) | Constant Contact: N/A
Mailchimp: No (third-party required) | Constant Contact: N/A
Mailchimp: Yes (subject lines, send time) | Constant Contact: N/A
Mailchimp: Included in paid plans | Constant Contact: N/A
Mailchimp: 30+ (payment processor + Mailchimp config) | Constant Contact: N/A
Mailchimp: $0 (free tier) or $20 (Pro) | Constant Contact: N/A
Mailchimp: Not offered (email-focused) | Constant Contact: N/A
Mailchimp: Not offered | Constant Contact: N/A
Mailchimp: 96–98% | Constant Contact: N/A
Mailchimp: 3 (email, SMS via paid add-on, social) | Constant Contact: N/A
Mailchimp: 0.5-2 hours (no code required) | Constant Contact: N/A
Mailchimp: $70/month | Constant Contact: N/A
Mailchimp: Limited (up to 5-10 per plan tier) | Constant Contact: N/A
Mailchimp: $0.01-0.05 per SMS | Constant Contact: Not offered
Mailchimp: 100+ templates | Constant Contact: N/A
Mailchimp: 4-6 weeks | Constant Contact: N/A
Mailchimp: $2–$7 (plan-dependent) | Constant Contact: N/A
Mailchimp: 1,000/month | Constant Contact: N/A
Mailchimp: 0.5–1 hour (UI-based) | Constant Contact: N/A
Mailchimp: Advanced (subject, send time, content) | Constant Contact: N/A
Mailchimp: Manual review required | Constant Contact: N/A
Mailchimp: Full CRM with segmentation, tagging, custom fields | Constant Contact: N/A
Mailchimp: $200–$350 (based on tier) | Constant Contact: N/A
Mailchimp: N/A | Constant Contact: Limited e-commerce features
Mailchimp: N/A | Constant Contact: Basic segmentation
Mailchimp: N/A | Constant Contact: Unlimited
Mailchimp: N/A | Constant Contact: 500 contacts
Mailchimp: N/A | Constant Contact: $35/month (Standard)
Mailchimp: N/A | Constant Contact: Not available
Mailchimp: N/A | Constant Contact: Basic automation sequences
Mailchimp: N/A | Constant Contact: Very easy - beginner-friendly
Mailchimp: N/A | Constant Contact: $12/month
Professional/Standard Plan Monthly Price
Mailchimp: N/A | Constant Contact: $80/month
Mailchimp: N/A | Constant Contact: 17% of average
Mailchimp: N/A | Constant Contact: Email-centric, limited CRM
Mailchimp: N/A | Constant Contact: Solo to small business (1-50 employees)
Mailchimp: N/A | Constant Contact: Near-instantaneous (seconds to minutes)
Mailchimp: N/A | Constant Contact: 1,000+
Mailchimp: N/A | Constant Contact: 500+ templates
Mailchimp: N/A | Constant Contact: Add-on ($30-$60/month extra)
Mailchimp: N/A | Constant Contact: Basic contact management only
Annual Cost Savings vs Constant Contact (10K contacts)
Mailchimp: N/A | Constant Contact: Baseline ($3,600/year)
How to choose between Mailchimp and Constant Contact
Mailchimp vs Constant Contact — Structured Comparison Data
Machine-readable comparison dataset for Mailchimp vs Constant Contact. Contains 161 attribute comparisons, 5 FAQ pairs.
Mailchimp vs Constant Contact — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Mailchimp vs Constant Contact.
Can I use Mailchimp or Constant Contact for free?
Mailchimp offers a free plan supporting up to 500 contacts with unlimited campaigns and basic automation. Constant Contact has no free plan; the entry-level tier starts at $20/month. Both free and paid Mailchimp plans include access to core features, making it ideal for bootstrapped businesses.
Which platform has better customer support?
Constant Contact provides 24/7 phone, email, and chat support on all paid plans. Mailchimp offers phone support only on paid plans ($20+/month) and business hours only. For businesses requiring immediate assistance, Constant Contact has a clear advantage.
Which is better for ecommerce integration?
Mailchimp supports 13+ ecommerce platforms including Shopify, WooCommerce, BigCommerce, and Magento with native integrations. Constant Contact supports 8+ platforms with less depth on technical integrations. Mailchimp is superior for complex ecommerce automation and abandoned cart workflows.
Can I build landing pages with both platforms?
Yes. Mailchimp includes a drag-and-drop landing page builder with AI-powered design suggestions, while Constant Contact uses pre-built templates with customization. Mailchimp's approach is more flexible; Constant Contact's is faster for non-designers.
Mailchimp uses a freemium + usage-based model: free plan (500 contacts), then $13-300+/month based on contact count and features. Constant Contact charges $20-500+/month based on contacts. For lists under 1,000 contacts, Mailchimp is significantly cheaper; above 5,000 contacts, pricing converges.
How to Choose Between Mailchimp and Constant Contact
Free Plan Contacts: Mailchimp has 500 contacts, while Constant Contact has No free plan.
Starting Monthly Price: Mailchimp has $0 (free plan available), while Constant Contact has $20/month.
Automation Workflows: Mailchimp has Unlimited (all plans), while Constant Contact has Limited on basic plans.
24/7 Phone Support: Mailchimp has Paid plans only, while Constant Contact has All paid plans included.
API Rate Limit: Mailchimp has 10 calls/second, while Constant Contact has Unlimited (contact support).
Built-in Landing Pages: Mailchimp has Yes, with drag-and-drop, while Constant Contact has Yes, with templates.
Ecommerce Integration: Mailchimp has 13+ platforms supported, while Constant Contact has 8+ platforms supported.