Mailchimp offers more advanced automation and better free-tier features with support for up to 500 contacts, while Constant Contact provides superior customer support and simpler interface but requires paid plans for all users. Mailchimp appeals to growth-focused marketers, while Constant Contact suits small businesses prioritizing ease-of-use.
Mailchimp vs Constant Contact — Side-by-side comparison on A Versus B
All-in-one email marketing and CRM platform with advanced automation and multi-channel capabilities.
Email marketing and marketing automation platform for small businesses
Free Plan Contacts. Starting Monthly Price. Automation Workflows. 24/7 Phone Support. API Rate Limit. Built-in Landing Pages. Ecommerce Integration
Choose Mailchimp if you want a scalable solution with powerful automation, better free options, and lower costs as you grow—ideal for startups, agencies, and e-commerce businesses. Choose Constant Contact if you prioritize responsive customer support, prefer a simpler interface, and need guided onboarding from day one—best for non-technical small business owners.
Mailchimp: 5 channels | Constant Contact: 3 channels
Mailchimp: Yes (500 contacts) | Constant Contact: No
Mailchimp: 7 (moderate to high) | Constant Contact: 3 (very beginner-friendly)
Mailchimp: Sophisticated data-driven rules | Constant Contact: Standard list-based segmentation
Mailchimp: Yes, varies by plan | Constant Contact: Yes, all plans included
Mailchimp: Yes, with international expansion | Constant Contact: Yes, core feature
Mailchimp: Free on all plans | Constant Contact: N/A
Mailchimp: Not available | Constant Contact: N/A
Mailchimp: Basic (Customer Journey Builder) | Constant Contact: Standard email-based
Mailchimp: A/B testing and design testing (free) | Constant Contact: N/A
Mailchimp: More extensive platform coverage | Constant Contact: N/A
Mailchimp: Basic contact management | Constant Contact: N/A
Mailchimp: Beginner-friendly | Constant Contact: N/A
Mailchimp: 4.3/5 | Constant Contact: N/A
Mailchimp: Limited (abandoned cart via integrations) | Constant Contact: N/A
Mailchimp: Yes - charges per contact/send overages | Constant Contact: N/A
Mailchimp: Comprehensive campaign performance and subscriber insights | Constant Contact: N/A
Mailchimp: 1,200+ | Constant Contact: N/A
Mailchimp: Basic personalization features | Constant Contact: N/A
Mailchimp: Available but less intuitive setup | Constant Contact: N/A
Mailchimp: Full SMS suite with 2026 international expansion | Constant Contact: N/A
Mailchimp: Legacy interface, steep learning curve | Constant Contact: N/A
Mailchimp: Full native CRM platform integrated | Constant Contact: N/A
Mailchimp: 300+ (general purpose) | Constant Contact: N/A
Mailchimp: $13/month | Constant Contact: N/A
Mailchimp: $50-70/month | Constant Contact: N/A
Mailchimp: $100/month | Constant Contact: N/A
Mailchimp: Limited core features only | Constant Contact: N/A
Mailchimp: Extensive design variety and customization | Constant Contact: N/A
Mailchimp: Standard audience segmentation | Constant Contact: N/A
Mailchimp: Basic contact data syncing | Constant Contact: N/A
Mailchimp: 1,000-5,000 | Constant Contact: N/A
Mailchimp: $145 | Constant Contact: $300/month
Mailchimp: No (API integration only) | Constant Contact: N/A
Mailchimp: Yes (added 2026, supports international markets) | Constant Contact: N/A
Mailchimp: 45 minutes | Constant Contact: N/A
Contact List Size Limit (Standard Pricing)
Mailchimp: Unlimited growth with pro-rated pricing | Constant Contact: N/A
Mailchimp: 250 contacts | Constant Contact: N/A
Mailchimp: 1,000 emails/month | Constant Contact: N/A
Mailchimp: Capped by contact tier multipliers | Constant Contact: N/A
Mailchimp: 12+ million users | Constant Contact: N/A
Mailchimp: 4.3/5 stars | Constant Contact: N/A
Mailchimp: Full CRM suite with advanced segmentation | Constant Contact: N/A
Mailchimp: Limited e-commerce via integrations | Constant Contact: N/A
Price Scaling Factor at 5,000 Subscribers
Mailchimp: Steep 3-4x multiplier | Constant Contact: N/A
Mailchimp: 500 contacts | Constant Contact: N/A
Mailchimp: Basic add-on CRM | Constant Contact: N/A
Mailchimp: Manual segmentation only | Constant Contact: N/A
Mailchimp: Email, basic social | Constant Contact: N/A
Mailchimp: Minimal (intuitive interface) | Constant Contact: N/A
Mailchimp: Standard quarterly updates | Constant Contact: N/A
Mailchimp: Yes, full CRM suite | Constant Contact: No
Mailchimp: Email, SMS, landing pages, ads | Constant Contact: N/A
Mailchimp: Moderate, marketing-focused | Constant Contact: N/A
Mailchimp: 10-20 minutes | Constant Contact: N/A
Mailchimp: 300,000 (based on plan) | Constant Contact: N/A
Mailchimp: $13/month (Essentials) | Constant Contact: N/A
Mailchimp: $800/month (100,000 contacts) | Constant Contact: N/A
Mailchimp: Full-featured free plan | Constant Contact: N/A
Mailchimp: Yes (up to 500 contacts) | Constant Contact: N/A
Mailchimp: Modern and professional | Constant Contact: N/A
Mailchimp: Advanced automation included | Constant Contact: N/A
Mailchimp: Third-party integrations | Constant Contact: N/A
Mailchimp: Transactional email and small business | Constant Contact: N/A
Mailchimp: Yes (drag-and-drop, AI-assisted) | Constant Contact: Yes (template-based)
Mailchimp: Full CRM with customer profiles | Constant Contact: N/A
Mailchimp: 1000+ | Constant Contact: N/A
Mailchimp: All paid plans | Constant Contact: N/A
Mailchimp: 3.8/5 | Constant Contact: N/A
Mailchimp: 500 (free) / 5,000 (paid) | Constant Contact: Unlimited
Mailchimp: 0.08 months (1 hour) | Constant Contact: 2-3 hours
Mailchimp: 3 (Salesforce, HubSpot, custom) | Constant Contact: N/A
Mailchimp: Behavioral segmentation only | Constant Contact: N/A
Mailchimp: 2/10 (simple) | Constant Contact: N/A
Mailchimp: Email-based, no SLA | Constant Contact: 24/7 (phone, email, live chat)
Mailchimp: Basic (list segmentation only) | Constant Contact: N/A
Mailchimp: ~5 basic automations | Constant Contact: 12 pre-built templates
Mailchimp: No (Zapier third-party only) | Constant Contact: N/A
Mailchimp: 1 (beginner-friendly) | Constant Contact: N/A
Mailchimp: 7.8/10 | Constant Contact: N/A
Mailchimp: 500 free contacts | Constant Contact: Trial only (60 days)
Mailchimp: None (requires third-party solutions) | Constant Contact: N/A
Mailchimp: Unlimited (with 10k contacts max) | Constant Contact: N/A
Mailchimp: Not applicable (subscriber-based) | Constant Contact: N/A
Starter Tier Monthly Cost (50k contacts)
Mailchimp: $350/month | Constant Contact: N/A
Mailchimp: 250ms | Constant Contact: N/A
Automation Workflow Steps (Free/Starter Tier)
Mailchimp: Unlimited (standard feature) | Constant Contact: N/A
Mailchimp: Unlimited (with pricing increase) | Constant Contact: N/A
Mailchimp: Unlimited | Constant Contact: Unlimited
Mailchimp: Limited basic sequences | Constant Contact: Limited on basic tiers
Mailchimp: 10 | Constant Contact: Unlimited (on request)
Mailchimp: $50-100 | Constant Contact: N/A
Mailchimp: 0% (you handle payments) | Constant Contact: N/A
Mailchimp: Advanced (conditional, behavioral triggers) | Constant Contact: N/A
Mailchimp: No (third-party required) | Constant Contact: N/A
Mailchimp: Yes (subject lines, send time) | Constant Contact: N/A
Mailchimp: Included in paid plans | Constant Contact: N/A
Mailchimp: 30+ (payment processor + Mailchimp config) | Constant Contact: N/A
Mailchimp: $0 (free tier) or $20 (Pro) | Constant Contact: N/A
Mailchimp: Not offered (email-focused) | Constant Contact: N/A
Mailchimp: Not offered | Constant Contact: N/A
Mailchimp: 5 (Email, SMS, Social Ads, Landing Pages, Postcards) | Constant Contact: N/A
Mailchimp: 1-2 (self-service) | Constant Contact: N/A
Mailchimp: $70/month | Constant Contact: N/A
Mailchimp: Limited (up to 5-10 per plan tier) | Constant Contact: N/A
Mailchimp: $0.01-0.05 per SMS | Constant Contact: Not offered
Mailchimp: 100+ templates | Constant Contact: N/A
Mailchimp: 4-6 weeks | Constant Contact: N/A
Mailchimp: $2–$7 (plan-dependent) | Constant Contact: N/A
Mailchimp: 12,000 | Constant Contact: N/A
Mailchimp: 0.5–1 hour (UI-based) | Constant Contact: N/A
Mailchimp: Advanced (subject, send time, content) | Constant Contact: N/A
Mailchimp: Manual review required | Constant Contact: N/A
Mailchimp: Full CRM with segmentation, tagging, custom fields | Constant Contact: N/A
Mailchimp: $200–$350 (based on tier) | Constant Contact: N/A
Mailchimp: $0.01 (SMS add-on) | Constant Contact: N/A
Mailchimp: 45+ countries | Constant Contact: N/A
Mailchimp: 1 day (no-code signup) | Constant Contact: N/A
Mailchimp: 99.99% | Constant Contact: N/A
Mailchimp: 12M+ users (2025) | Constant Contact: N/A
Mailchimp: Unlimited steps | Constant Contact: N/A
Mailchimp: 1,000+ templates | Constant Contact: N/A
Mailchimp: No (paid add-on) | Constant Contact: N/A
Mailchimp: Paid add-on | Constant Contact: Add-on ($30-$60/month extra)
Mailchimp: 0% (SaaS model) | Constant Contact: N/A
Mailchimp: 30-60 minutes | Constant Contact: N/A
Mailchimp: 20 (1K-contact plan) | Constant Contact: N/A
Mailchimp: 20M+ users | Constant Contact: N/A
Mailchimp: 500+ templates including AI-generated | Constant Contact: 300+ professionally designed templates
Mailchimp: $20 additional per month | Constant Contact: Included in all plans
Mailchimp: Advanced abandoned cart, product recommendations, dynamic pricing | Constant Contact: Basic product recommendations and catalog sync
Mailchimp: Basic automation on free plan | Constant Contact: Limited automation on free plan
Mailchimp: Advanced AI copywriter with subject line optimization | Constant Contact: Basic AI content suggestions
Mailchimp: $20/month | Constant Contact: N/A
Mailchimp: 1,000+ templates | Constant Contact: 500+ templates
Mailchimp: Not included | Constant Contact: N/A
Mailchimp: Limited - basic integration support only | Constant Contact: N/A
Mailchimp: Advanced visual builder included | Constant Contact: N/A
Mailchimp: 15-20 minutes | Constant Contact: N/A
Mailchimp: $20/month | Constant Contact: $20
Mailchimp: List management only | Constant Contact: N/A
Mailchimp: Yes - iOS and Android | Constant Contact: N/A
Mailchimp: Yes (drag-and-drop) | Constant Contact: N/A
Mailchimp: Available at higher tiers | Constant Contact: N/A
Mailchimp: 97-98% | Constant Contact: N/A
Mailchimp: 100+ | Constant Contact: 150+
Mailchimp: 24/7 on paid plans | Constant Contact: N/A
Mailchimp: $350+ | Constant Contact: N/A
Mailchimp: $30/month | Constant Contact: N/A
Mailchimp: Advanced (100+ triggers, unlimited branching) | Constant Contact: N/A
Mailchimp: 0 (Third-party only) | Constant Contact: N/A
Mailchimp: 5+ (Shopify, WooCommerce, BigCommerce, Squarespace, others) | Constant Contact: N/A
Mailchimp: Basic contact segmentation, limited tagging, no pipeline management | Constant Contact: N/A
Mailchimp: None—email-focused platform only | Constant Contact: N/A
Mailchimp: Automations available on free plan with customer journey builder | Constant Contact: N/A
Mailchimp: 500,000+ | Constant Contact: N/A
Mailchimp: Manual only | Constant Contact: N/A
Mailchimp: Requires API/Zapier connectors | Constant Contact: N/A
Mailchimp: 4 (email, SMS, ads, landing pages) | Constant Contact: N/A
Mailchimp: Limited on starter plans | Constant Contact: N/A
Mailchimp: Premium+ ($350/month minimum) | Constant Contact: N/A
Mailchimp: $200+ (plan dependent) | Constant Contact: N/A
Mailchimp: 5-10 (UI-based) | Constant Contact: N/A
Mailchimp: Advanced (journey builder, behavioral triggers, A/B testing) | Constant Contact: N/A
Mailchimp: 10 (REST API) | Constant Contact: N/A
Mailchimp: Not available (segmentation only) | Constant Contact: N/A
Mailchimp: Third-party (Zapier) only | Constant Contact: N/A
Mailchimp: Unlimited free tier available | Constant Contact: N/A
Mailchimp: 1 (last-click only) | Constant Contact: N/A
Mailchimp: 500 (free), unlimited (paid) | Constant Contact: N/A
Mailchimp: No, not available | Constant Contact: N/A
Mailchimp: Free | Constant Contact: $20+
Mailchimp: 500 contacts | Constant Contact: 500 contacts
Mailchimp: Unlimited | Constant Contact: N/A
Mailchimp: 2 (basic contact mgmt) | Constant Contact: N/A
Mailchimp: 160 (email support all plans) | Constant Contact: N/A
Mailchimp: 96.2% | Constant Contact: N/A
Mailchimp: 10,000 | Constant Contact: N/A
Mailchimp: Email only (no phone) | Constant Contact: 24/7 phone support on all plans
Mailchimp: $350-400 | Constant Contact: N/A
Mailchimp: Yes (paid plans only) | Constant Contact: N/A
Mailchimp: Limited (ad campaigns only) | Constant Contact: N/A
Mailchimp: Behavioral, demographic, purchase history, engagement | Constant Contact: N/A
Mailchimp: Standard (orders, products) | Constant Contact: N/A
Mailchimp: N/A | Constant Contact: Basic segmentation
Mailchimp: N/A | Constant Contact: Unlimited
Mailchimp: N/A | Constant Contact: 500 contacts
Mailchimp: N/A | Constant Contact: $35/month (Standard)
Mailchimp: N/A | Constant Contact: Not available
Mailchimp: N/A | Constant Contact: Basic automation sequences
Mailchimp: N/A | Constant Contact: Very easy - beginner-friendly
Mailchimp: N/A | Constant Contact: $12/month
Professional/Standard Plan Monthly Price
Mailchimp: N/A | Constant Contact: $80/month
Mailchimp: N/A | Constant Contact: 17% of average
Mailchimp: N/A | Constant Contact: Email-centric, limited CRM
Mailchimp: N/A | Constant Contact: Solo to small business (1-50 employees)
Mailchimp: N/A | Constant Contact: Near-instantaneous (seconds to minutes)
Mailchimp: N/A | Constant Contact: 1,000+
Mailchimp: N/A | Constant Contact: Basic contact management only
Annual Cost Savings vs Constant Contact (10K contacts)
Mailchimp: N/A | Constant Contact: Baseline ($3,600/year)
Mailchimp: N/A | Constant Contact: $20 (unlimited)
Mailchimp: N/A | Constant Contact: Not included
Mailchimp: N/A | Constant Contact: Email-focused (2 channels)
How to choose between Mailchimp and Constant Contact
Mailchimp vs Constant Contact — Structured Comparison Data
Machine-readable comparison dataset for Mailchimp vs Constant Contact. Contains 244 attribute comparisons, 5 FAQ pairs.
Mailchimp vs Constant Contact — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Mailchimp vs Constant Contact.
Is Constant Contact cheaper than Mailchimp?
Mailchimp generally offers better value for small lists, including a free plan supporting up to 500 contacts. Constant Contact has no permanent free tier, with paid plans starting around $12/month. However, Mailchimp's pricing scales quickly as your list grows, and advanced automation features are locked behind higher tiers. Constant Contact includes more features at entry-level plans, such as event management and phone support. For larger lists or feature-rich needs on a budget, costs become comparable. Always compare based on your specific contact count and required features before deciding.
Is Constant Contact better than Mailchimp for email marketing?
Neither platform is universally better — it depends on your goals. Mailchimp excels in automation, advanced segmentation, and analytics, making it ideal for data-driven marketers. Constant Contact is often praised for its ease of use, superior customer support, and event marketing tools, making it a strong choice for nonprofits and small businesses. Mailchimp offers a more robust free plan, while Constant Contact provides more consistent onboarding assistance. If simplicity and support matter most, choose Constant Contact. If advanced features and integrations are priorities, Mailchimp typically wins.
Which is better for nonprofits: Constant Contact or Mailchimp?
Constant Contact is widely favored by nonprofits due to its dedicated nonprofit discount (up to 30%), built-in event registration tools, and donation tracking integrations. Its straightforward interface requires minimal technical expertise, which suits volunteer-run organizations. Mailchimp also supports nonprofits and offers a generous free plan for smaller organizations, along with strong automation capabilities. However, Constant Contact's phone and chat support gives nonprofits an advantage when staff lack digital marketing experience. Overall, Constant Contact edges out Mailchimp specifically for nonprofit use cases requiring hands-on assistance and event-driven campaigns.
What are the key differences between Constant Contact and Mailchimp in 2026?
In 2026, both platforms have expanded their AI-powered features significantly. Mailchimp now includes enhanced predictive segmentation, AI content generation, and deeper e-commerce integrations with Shopify and WooCommerce. Constant Contact has improved its automation workflows and launched updated social media ad management tools. Mailchimp continues leading in third-party integrations, while Constant Contact strengthened SMS marketing capabilities and event management features. Pricing structures have remained relatively stable, though both platforms introduced tiered AI feature access. Mailchimp still appeals to advanced users; Constant Contact remains the go-to for simplicity and direct customer support.
Can I switch from Mailchimp to Constant Contact without losing my contacts?
Yes, migrating from Mailchimp to Constant Contact is straightforward without losing contacts. You can export your Mailchimp contact lists as a CSV file, then import them directly into Constant Contact. The process typically takes under an hour for standard list sizes. Constant Contact also offers free onboarding assistance to help with migration. Note that behavioral data, such as open history and campaign analytics, does not transfer between platforms. Tags and segments must be manually recreated. Always clean your list before migrating to maintain deliverability rates and avoid importing unsubscribed or bounced contacts.
How to Choose Between Mailchimp and Constant Contact
Free Plan Contacts: Mailchimp has 500 contacts, while Constant Contact has No free plan.
Starting Monthly Price: Mailchimp has $0 (free plan available), while Constant Contact has $20/month.
Automation Workflows: Mailchimp has Unlimited (all plans), while Constant Contact has Limited on basic plans.
24/7 Phone Support: Mailchimp has Paid plans only, while Constant Contact has All paid plans included.
API Rate Limit: Mailchimp has 10 calls/second, while Constant Contact has Unlimited (contact support).
Built-in Landing Pages: Mailchimp has Yes, with drag-and-drop, while Constant Contact has Yes, with templates.
Ecommerce Integration: Mailchimp has 13+ platforms supported, while Constant Contact has 8+ platforms supported.
Mailchimp is better than Constant Contact
Mailchimp offers more advanced automation and better free-tier features with support for up to 500 contacts, while Constant Contact provides superior customer support and simpler interface but requires paid plans for all users. Mailchimp appeals to growth-focused marketers, while Constant Contact su