Klaviyo vs Constant Contact
type: Article
description: Klaviyo is an e-commerce-focused platform optimized for data-driven personalization and advanced automation, while Constant Contact is a user-friendly, general-purpose email marketing tool designed for small businesses. Klaviyo costs more but offers superior segmentation and SMS capabilities, whereas Constant Contact provides better ease-of-use at a lower entry price.
language: en-US
date published: 2026-05-28T10:56:22.585Z
date created: 2026-05-28T10:56:22.585Z
date modified: 2026-05-28T10:56:22.587Z
content reference time: 2026-05-28T10:56:22.587Z
author: A Versus B
publisher: A Versus B
about: Klaviyo
about: Constant Contact
abstract: Klaviyo is an e-commerce-focused platform optimized for data-driven personalization and advanced automation, while Constant Contact is a user-friendly, general-purpose email marketing tool designed for small businesses. Klaviyo costs more but offers superior segmentation and SMS capabilities, whereas Constant Contact provides better ease-of-use at a lower entry price.
text: Primary Use Case. Starting Price. Mid-Market Monthly Cost. SMS Pricing. Data-Driven Personalization. Ease of Use. Automation Workflows. Best for Growth
conclusion text: Choose Klaviyo if you're an e-commerce business prioritizing customer data, personalization, and multi-channel marketing—the higher investment pays off through advanced automation and SMS capabilities. Choose Constant Contact if you're a small business seeking simplicity, affordability, and straightforward email marketing without the complexity of enterprise-level data management.
additional property: Starting Price (Entry Tier)
  type: PropertyValue
  value: Klaviyo: $20/month | Constant Contact: N/A
additional property: Cost at 5,000 Contacts/Profiles
  type: PropertyValue
  value: Klaviyo: $100/month | Constant Contact: N/A
additional property: Cost at 50,000 Contacts/Profiles
  type: PropertyValue
  value: Klaviyo: $720/month | Constant Contact: N/A
additional property: Free Plan Email Features
  type: PropertyValue
  value: Klaviyo: All email features included | Constant Contact: N/A
additional property: Email Template Design Options
  type: PropertyValue
  value: Klaviyo: eCommerce-optimized templates | Constant Contact: N/A
additional property: Segmentation Capabilities
  type: PropertyValue
  value: Klaviyo: Advanced behavior-led segmentation | Constant Contact: N/A
additional property: Customer Data Integration
  type: PropertyValue
  value: Klaviyo: Unified customer data foundation | Constant Contact: N/A
additional property: Monthly Email Send Limit (Entry Plan)
  type: PropertyValue
  value: Klaviyo: 5,000+ | Constant Contact: N/A
additional property: Free Plan SMS Capability
  type: PropertyValue
  value: Klaviyo: Not included | Constant Contact: N/A
additional property: Free Plan Segmentation Limits
  type: PropertyValue
  value: Klaviyo: Basic email features only | Constant Contact: N/A
additional property: Pre-built Integrations
  type: PropertyValue
  value: Klaviyo: Extensive custom via API | Constant Contact: N/A
additional property: Customer Data Behavioral Depth
  type: PropertyValue
  value: Klaviyo: Real-time behavioral graphs with continuous updates | Constant Contact: N/A
additional property: Omnichannel Support
  type: PropertyValue
  value: Klaviyo: Email, SMS, push, in-app, direct mail | Constant Contact: N/A
additional property: Entry-Level Pricing Accessibility
  type: PropertyValue
  value: Klaviyo: Higher minimum investment required | Constant Contact: N/A
additional property: Target Market Focus
  type: PropertyValue
  value: Klaviyo: Mid-to-large ecommerce, Shopify Plus, data-driven brands | Constant Contact: N/A
additional property: Average eCommerce Email Revenue Per Send
  type: PropertyValue
  value: Klaviyo: $72 | Constant Contact: N/A
additional property: Starting Price (Email Only)
  type: PropertyValue
  value: Klaviyo: $20/month (500 contacts) | Constant Contact: N/A
additional property: Price at 100K Contacts
  type: PropertyValue
  value: Klaviyo: Varies by plan features | Constant Contact: N/A
additional property: Built-in CRM for Sales Teams
  type: PropertyValue
  value: Klaviyo: B2C customer data platform | Constant Contact: N/A
additional property: Native SMS Channel
  type: PropertyValue
  value: Klaviyo: Included in all plans | Constant Contact: N/A
additional property: Shopify Integration Depth
  type: PropertyValue
  value: Klaviyo: Native with product catalog sync, dynamic blocks, and product recommendations | Constant Contact: N/A
additional property: eCommerce Email Automation ROI
  type: PropertyValue
  value: Klaviyo: 4,200% ROI (industry average) | Constant Contact: N/A
additional property: Multi-Channel Automation Support
  type: PropertyValue
  value: Klaviyo: Email, SMS, push (native) | Constant Contact: N/A
additional property: Segmentation Filter Count
  type: PropertyValue
  value: Klaviyo: 45+ filters | Constant Contact: N/A
additional property: Two-Way Messaging
  type: PropertyValue
  value: Klaviyo: Limited 2-way capability | Constant Contact: N/A
additional property: Email Marketing Integration
  type: PropertyValue
  value: Klaviyo: Native email + SMS + pop-ups | Constant Contact: N/A
additional property: Client Revenue Tracked (Lifetime)
  type: PropertyValue
  value: Klaviyo: $50M+ | Constant Contact: N/A
additional property: A/B Testing
  type: PropertyValue
  value: Klaviyo: Yes, multi-channel A/B testing | Constant Contact: N/A
additional property: Campaign Scheduling
  type: PropertyValue
  value: Klaviyo: Smart scheduling with AI optimization | Constant Contact: N/A
additional property: Pricing Structure
  type: PropertyValue
  value: Klaviyo: Active profiles (contacts with behavior) | Constant Contact: N/A
additional property: Free Contact Storage
  type: PropertyValue
  value: Klaviyo: Limited (plan-dependent) | Constant Contact: N/A
additional property: Email Support Cost
  type: PropertyValue
  value: Klaviyo: Included (higher plans only) | Constant Contact: N/A
additional property: Segmentation Capability
  type: PropertyValue
  value: Klaviyo: Advanced behavioral data segmentation | Constant Contact: N/A
additional property: Channels Supported
  type: PropertyValue
  value: Klaviyo: 3 (Email, SMS, WhatsApp) | Constant Contact: N/A
additional property: AI Features Available
  type: PropertyValue
  value: Klaviyo: Personalized send time optimization | Constant Contact: N/A
additional property: Customer Data Platform
  type: PropertyValue
  value: Klaviyo: Built-in CDP as core foundation | Constant Contact: N/A
additional property: Setup Complexity
  type: PropertyValue
  value: Klaviyo: Steeper learning curve (data-focused) | Constant Contact: N/A
additional property: Platform Rating
  type: PropertyValue
  value: Klaviyo: 4.7/5 | Constant Contact: N/A
additional property: AI-Powered Features
  type: PropertyValue
  value: Klaviyo: Predictive send-time optimization (Q4 2025), AI-driven personalization | Constant Contact: N/A
additional property: Deliverability Grade
  type: PropertyValue
  value: Klaviyo: Enterprise-grade, proven at scale with dedicated infrastructure | Constant Contact: N/A
additional property: Automation Capabilities
  type: PropertyValue
  value: Klaviyo: Unlimited triggered sequences with advanced conditional logic | Constant Contact: Basic automation sequences
additional property: Typical Onboarding Time
  type: PropertyValue
  value: Klaviyo: 7-14 | Constant Contact: N/A
additional property: Target Business Size
  type: PropertyValue
  value: Klaviyo: SMB to Enterprise (all Shopify store sizes) | Constant Contact: N/A
additional property: eCommerce Revenue Attribution
  type: PropertyValue
  value: Klaviyo: $72 per email sent | Constant Contact: N/A
additional property: eCommerce Platform ROI
  type: PropertyValue
  value: Klaviyo: Industry average 4,200% | Constant Contact: N/A
additional property: Shopify Native Integration Depth
  type: PropertyValue
  value: Klaviyo: Deep native with purchase-event segmentation | Constant Contact: N/A
additional property: CRM Lead Scoring Capability
  type: PropertyValue
  value: Klaviyo: Behavioral purchase-event segmentation | Constant Contact: N/A
additional property: Multi-Channel Support
  type: PropertyValue
  value: Klaviyo: Email and SMS | Constant Contact: N/A
additional property: Primary Geographic Strength
  type: PropertyValue
  value: Klaviyo: North America eCommerce focus | Constant Contact: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/klaviyo
significant link: https://www.aversusb.net/alternatives/klaviyo
significant link: https://www.aversusb.net/entity/constant-contact
significant link: https://www.aversusb.net/alternatives/constant-contact
significant link: https://www.aversusb.net/api/answer/constant-contact-vs-klaviyo
significant link: https://www.aversusb.net/api/v1/schema/constant-contact-vs-klaviyo
related link: https://www.aversusb.net/compare/klaviyo-vs-mailchimp
related link: https://www.aversusb.net/compare/klaviyo-vs-omnisend
related link: https://www.aversusb.net/compare/klaviyo-vs-postscript
related link: https://www.aversusb.net/compare/klaviyo-vs-brevo
related link: https://www.aversusb.net/compare/klaviyo-vs-drip
related link: https://www.aversusb.net/compare/activecampaign-vs-klaviyo
related link: https://www.aversusb.net/compare/activecampaign-vs-constant-contact
related link: https://www.aversusb.net/compare/constant-contact-vs-hubspot
teaches: How to choose between Klaviyo and Constant Contact
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Klaviyo vs Constant Contact — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Klaviyo
type: SoftwareApplication
language: en-US
description: Marketing automation platform built for ecommerce brands with email, SMS, and predictive analytics.
image: ImageObject
  caption: Klaviyo
subject of: Klaviyo vs Constant Contact
image: ImageObject
  caption: Klaviyo

Constant Contact
type: SoftwareApplication
alternate name: CC
language: en-US
description: User-friendly email marketing platform emphasizing customer support and simple campaign management for small businesses.
subject of: Klaviyo vs Constant Contact

Klaviyo vs Constant Contact — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Klaviyo vs Constant Contact. Contains 139 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Starting Price (Entry Tier)
  type: PropertyValue
  value reference: Pricing
variable measured: Cost at 5,000 Contacts/Profiles
  type: PropertyValue
  value reference: Pricing
variable measured: Cost at 50,000 Contacts/Profiles
  type: PropertyValue
  value reference: Pricing
variable measured: Free Plan Email Features
  type: PropertyValue
  value reference: Features
variable measured: Email Template Design Options
  type: PropertyValue
  value reference: Features
variable measured: Segmentation Capabilities
  type: PropertyValue
  value reference: Features
variable measured: Customer Data Integration
  type: PropertyValue
  value reference: Features
variable measured: Monthly Email Send Limit (Entry Plan)
  type: PropertyValue
  value reference: Limits
variable measured: Free Plan SMS Capability
  type: PropertyValue
  value reference: Pricing & Features
variable measured: Free Plan Segmentation Limits
  type: PropertyValue
  value reference: Segmentation
variable measured: Pre-built Integrations
  type: PropertyValue
  value reference: Integrations
variable measured: Customer Data Behavioral Depth
  type: PropertyValue
  value reference: Data Platform
variable measured: Omnichannel Support
  type: PropertyValue
  value reference: Feature Set
variable measured: Entry-Level Pricing Accessibility
  type: PropertyValue
  value reference: Pricing & Features
variable measured: Target Market Focus
  type: PropertyValue
  value reference: Market Positioning
variable measured: Average eCommerce Email Revenue Per Send
  type: PropertyValue
  value reference: Revenue Impact
variable measured: Starting Price (Email Only)
  type: PropertyValue
  value reference: Pricing
variable measured: Price at 100K Contacts
  type: PropertyValue
  value reference: Pricing
variable measured: Built-in CRM for Sales Teams
  type: PropertyValue
  value reference: CRM Features
variable measured: Native SMS Channel
  type: PropertyValue
  value reference: Channel Support
variable measured: Shopify Integration Depth
  type: PropertyValue
  value reference: E-Commerce Features
variable measured: eCommerce Email Automation ROI
  type: PropertyValue
  value reference: Revenue Impact
variable measured: Multi-Channel Automation Support
  type: PropertyValue
  value reference: Workflow
variable measured: Segmentation Filter Count
  type: PropertyValue
  value reference: Targeting & Personalization
variable measured: Two-Way Messaging
  type: PropertyValue
  value reference: Customer Communication
variable measured: Email Marketing Integration
  type: PropertyValue
  value reference: Multi-Channel
variable measured: Client Revenue Tracked (Lifetime)
  type: PropertyValue
  value reference: Performance & Results
variable measured: A/B Testing
  type: PropertyValue
  value reference: Optimization
variable measured: Campaign Scheduling
  type: PropertyValue
  value reference: Features
variable measured: Pricing Structure
  type: PropertyValue
  value reference: Pricing
variable measured: Free Contact Storage
  type: PropertyValue
  value reference: Pricing
variable measured: Email Support Cost
  type: PropertyValue
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variable measured: Segmentation Capability
  type: PropertyValue
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variable measured: Channels Supported
  type: PropertyValue
  value reference: Features
variable measured: AI Features Available
  type: PropertyValue
  value reference: Features
variable measured: Customer Data Platform
  type: PropertyValue
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variable measured: Setup Complexity
  type: PropertyValue
  value reference: Operations
variable measured: Platform Rating
  type: PropertyValue
  value reference: Overall Quality
variable measured: AI-Powered Features
  type: PropertyValue
  value reference: Advanced Tools
variable measured: Deliverability Grade
  type: PropertyValue
  value reference: Email Deliverability
variable measured: Automation Capabilities
  type: PropertyValue
  value reference: Features
variable measured: Typical Onboarding Time
  type: PropertyValue
  value reference: Developer Experience
variable measured: Target Business Size
  type: PropertyValue
  value reference: Market Positioning
variable measured: eCommerce Revenue Attribution
  type: PropertyValue
  value reference: Revenue Performance
variable measured: eCommerce Platform ROI
  type: PropertyValue
  value reference: Revenue Performance
variable measured: Shopify Native Integration Depth
  type: PropertyValue
  value reference: Integration
variable measured: CRM Lead Scoring Capability
  type: PropertyValue
  value reference: CRM Features
variable measured: Multi-Channel Support
  type: PropertyValue
  value reference: Features
variable measured: Primary Geographic Strength
  type: PropertyValue
  value reference: Market Position
variable measured: Starting Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Channels Supported
  type: PropertyValue
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variable measured: Email Deliverability Rate
  type: PropertyValue
  value reference: Performance
variable measured: API Rate Limit
  type: PropertyValue
  value reference: Developer
variable measured: Customer Support Availability
  type: PropertyValue
  value reference: Support
variable measured: Segmentation Capabilities
  type: PropertyValue
  value reference: Features
variable measured: Mobile App Users
  type: PropertyValue
  value reference: Customers
variable measured: Learning Curve
  type: PropertyValue
  value reference: Usability
variable measured: Entry-Level Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Price at 50,000 Contacts
  type: PropertyValue
  value reference: Pricing
variable measured: SMS Cost Per Message
  type: PropertyValue
  value reference: Pricing & Limits
variable measured: Automation Complexity Level
variable measured: Ease of Use Score
variable measured: E-commerce Integration Quality
variable measured: Personalization Capabilities
variable measured: Maximum Subscriber Limit
variable measured: Starting Price
variable measured: Email Integrations Count
variable measured: SMS Marketing Included
variable measured: Behavioral Automation Triggers
is based on: https://www.aversusb.net/compare/constant-contact-vs-klaviyo

Klaviyo vs Constant Contact — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Klaviyo vs Constant Contact.
has defined term: Pricing
has defined term: Features
has defined term: Limits
has defined term: Pricing & Features
has defined term: Segmentation
has defined term: Integrations
has defined term: Data Platform
has defined term: Feature Set
has defined term: Market Positioning
has defined term: Revenue Impact
has defined term: CRM Features
has defined term: Channel Support
has defined term: E-Commerce Features
has defined term: Workflow
has defined term: Targeting & Personalization
has defined term: Customer Communication
has defined term: Multi-Channel
has defined term: Performance & Results
has defined term: Optimization
has defined term: Support
has defined term: Operations
has defined term: Overall Quality
has defined term: Advanced Tools
has defined term: Email Deliverability
has defined term: Developer Experience
has defined term: Revenue Performance
has defined term: Integration
has defined term: Market Position
has defined term: Performance
has defined term: Developer
has defined term: Customers
has defined term: Usability
has defined term: Pricing & Limits
has defined term: Workflow Automation
has defined term: User Experience
has defined term: Scalability
has defined term: Core Features
has defined term: Automation
has defined term: Deployment
has defined term: Ease of Use
has defined term: Revenue
has defined term: Targeting
has defined term: Capacity
has defined term: Ecosystem
has defined term: Value
has defined term: Market Fit

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Limits
type: DefinedTerm
term code: limits
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Pricing & Features
type: DefinedTerm
term code: pricing-&-features
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Segmentation
type: DefinedTerm
term code: segmentation
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Data Platform
type: DefinedTerm
term code: data-platform
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Feature Set
type: DefinedTerm
term code: feature-set
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Market Positioning
type: DefinedTerm
term code: market-positioning
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Revenue Impact
type: DefinedTerm
term code: revenue-impact
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

CRM Features
type: DefinedTerm
term code: crm-features
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Channel Support
type: DefinedTerm
term code: channel-support
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

E-Commerce Features
type: DefinedTerm
term code: e-commerce-features
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Workflow
type: DefinedTerm
term code: workflow
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Targeting & Personalization
type: DefinedTerm
term code: targeting-&-personalization
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Customer Communication
type: DefinedTerm
term code: customer-communication
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Multi-Channel
type: DefinedTerm
term code: multi-channel
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Performance & Results
type: DefinedTerm
term code: performance-&-results
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Optimization
type: DefinedTerm
term code: optimization
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Operations
type: DefinedTerm
term code: operations
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Overall Quality
type: DefinedTerm
term code: overall-quality
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Advanced Tools
type: DefinedTerm
term code: advanced-tools
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Email Deliverability
type: DefinedTerm
term code: email-deliverability
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Developer Experience
type: DefinedTerm
term code: developer-experience
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Revenue Performance
type: DefinedTerm
term code: revenue-performance
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Developer
type: DefinedTerm
term code: developer
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Customers
type: DefinedTerm
term code: customers
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Pricing & Limits
type: DefinedTerm
term code: pricing-&-limits
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Workflow Automation
type: DefinedTerm
term code: workflow-automation
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Core Features
type: DefinedTerm
term code: core-features
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Automation
type: DefinedTerm
term code: automation
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Revenue
type: DefinedTerm
term code: revenue
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Targeting
type: DefinedTerm
term code: targeting
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Capacity
type: DefinedTerm
term code: capacity
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Value
type: DefinedTerm
term code: value
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

Market Fit
type: DefinedTerm
term code: market-fit
in defined term set: Klaviyo vs Constant Contact — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-05-28T10:56:22.587Z
author: A Versus B
publisher: A Versus B
is part of: constant-contact-vs-klaviyo
main entity: Which platform is better for e-commerce stores?
  type: Question
  accepted answer: Answer
    text: Klaviyo is significantly better for e-commerce businesses. It offers native integrations with Shopify and other major platforms, advanced customer data capabilities for behavioral targeting, and specialized features like abandoned cart recovery and product recommendation automation. Constant Contact is more general-purpose and lacks dedicated e-commerce optimization.
    language: en-US
main entity: Can I switch from Constant Contact to Klaviyo later?
  type: Question
  accepted answer: Answer
    text: Yes, both platforms support data export and integration. You can migrate your contact lists, past campaign data, and templates from Constant Contact to Klaviyo. However, historical automation workflows will need to be recreated as they use different architecture. Most migrations take 1-2 weeks to execute cleanly.
    language: en-US
main entity: Is Constant Contact cheaper than Klaviyo for small businesses?
  type: Question
  accepted answer: Answer
    text: Yes, Constant Contact is significantly cheaper for small businesses with under 10,000 contacts, starting at $12/month versus Klaviyo's $25/month minimum. However, as your contact list grows, costs can equalize or favor Klaviyo depending on your feature needs, as Constant Contact pricing scales more aggressively with list size.
    language: en-US
main entity: Does Constant Contact offer SMS marketing?
  type: Question
  accepted answer: Answer
    text: Constant Contact's SMS capabilities are limited compared to Klaviyo. While Constant Contact does offer some SMS features, Klaviyo provides a more robust and cost-effective SMS solution with advanced segmentation and automation, making it the better choice for multi-channel campaigns.
    language: en-US
main entity: Which platform has better customer support?
  type: Question
  accepted answer: Answer
    text: Constant Contact offers more beginner-friendly support with responsive phone and email assistance, which benefits small business users. Klaviyo provides strong support but is often oriented toward more technical users and development teams. Choice depends on your support preference and technical expertise.
    language: en-US

How to Choose Between Klaviyo and Constant Contact
type: HowTo
description: Klaviyo is an e-commerce-focused platform optimized for data-driven personalization and advanced automation, while Constant Contact is a user-friendly, general-purpose email marketing tool designed for small businesses. Klaviyo costs more but offers superior segmentation and SMS capabilities, whereas Constant Contact provides better ease-of-use at a lower entry price.
language: en-US
total time: PT3M
step: Consider: Primary Use Case
step: Consider: Starting Price
step: Consider: Mid-Market Monthly Cost
step: Consider: SMS Pricing
step: Consider: Data-Driven Personalization
step: Consider: Ease of Use
step: Consider: Automation Workflows
step: Consider: Best for Growth
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose Klaviyo if you're an e-commerce business prioritizing customer data, personalization, and multi-channel marketing—the higher investment pays off through advanced automation and SMS capabilities. Choose Constant Contact if you're a small business seeking simplicity, affordability, and straightforward email marketing without the complexity of enterprise-level data management.

Consider: Primary Use Case
type: HowToStep
position: 1
text: Primary Use Case: Klaviyo has E-commerce personalization and advanced automation, while Constant Contact has General small business email marketing.

Consider: Starting Price
type: HowToStep
position: 2
text: Starting Price: Klaviyo has $25/month (based on order volume), while Constant Contact has $12/month (up to 500 contacts).

Consider: Mid-Market Monthly Cost
type: HowToStep
position: 3
text: Mid-Market Monthly Cost: Klaviyo has $720-$825+ (50,000+ profiles), while Constant Contact has $80/month (comparable tier).

Consider: SMS Pricing
type: HowToStep
position: 4
text: SMS Pricing: Klaviyo has $0.01-$0.015 per message, while Constant Contact has Not prominently featured.

Consider: Data-Driven Personalization
type: HowToStep
position: 5
text: Data-Driven Personalization: Klaviyo has Advanced customer data platform with AI, while Constant Contact has Basic segmentation features.

Consider: Ease of Use
type: HowToStep
position: 6
text: Ease of Use: Klaviyo has Steeper learning curve, while Constant Contact has Intuitive and beginner-friendly.

Consider: Automation Workflows
type: HowToStep
position: 7
text: Automation Workflows: Klaviyo has Advanced multi-channel automation, while Constant Contact has Standard email automation.

Consider: Best for Growth
type: HowToStep
position: 8
text: Best for Growth: Klaviyo has High-growth e-commerce brands, while Constant Contact has Small to medium local businesses.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Klaviyo vs Constant Contact
review body: Klaviyo is an e-commerce-focused platform optimized for data-driven personalization and advanced automation, while Constant Contact is a user-friendly, general-purpose email marketing tool designed for small businesses. Klaviyo costs more but offers superior segmentation and SMS capabilities, whereas Constant Contact provides better ease-of-use at a lower entry price.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Klaviyo vs Constant Contact

Starting Monthly Price
type: PropertyValue
value: Klaviyo: $20+ (usage-based) | Constant Contact: N/A

Channels Supported
type: PropertyValue
value: Klaviyo: Email, SMS, Web Push, Forms | Constant Contact: N/A

Email Deliverability Rate
type: PropertyValue
value: Klaviyo: 99.2% | Constant Contact: N/A

API Rate Limit
type: PropertyValue
value: Klaviyo: 10,000 | Constant Contact: N/A

Customer Support Availability
type: PropertyValue
value: Klaviyo: 24/5 email, phone 9-5 EST | Constant Contact: N/A

Segmentation Capabilities
type: PropertyValue
value: Klaviyo: Behavioral, predictive, e-commerce segments, custom attributes | Constant Contact: N/A

Mobile App Users
type: PropertyValue
value: Klaviyo: 150,000+ e-commerce merchants | Constant Contact: N/A

Learning Curve
type: PropertyValue
value: Klaviyo: 1-2 weeks | Constant Contact: N/A

Entry-Level Monthly Price
type: PropertyValue
value: Klaviyo: $25 | Constant Contact: $12
value reference: Constant Contact

Price at 50,000 Contacts
type: PropertyValue
value: Klaviyo: $720 | Constant Contact: $80
value reference: Constant Contact

SMS Cost Per Message
type: PropertyValue
value: Klaviyo: $0.01-$0.015 | Constant Contact: Not offered

Automation Complexity Level
type: PropertyValue
value: Klaviyo: Advanced multi-channel | Constant Contact: Standard email-based

Ease of Use Score
type: PropertyValue
value: Klaviyo: 6.5 | Constant Contact: 9
value reference: Constant Contact

E-commerce Integration Quality
type: PropertyValue
value: Klaviyo: Native integration with major platforms | Constant Contact: Limited e-commerce features

Personalization Capabilities
type: PropertyValue
value: Klaviyo: AI-powered with customer data platform | Constant Contact: Basic segmentation

Maximum Subscriber Limit
type: PropertyValue
value: Klaviyo: Unlimited | Constant Contact: Unlimited

Starting Price
type: PropertyValue
value: Klaviyo: $20 | Constant Contact: N/A

Email Integrations Count
type: PropertyValue
value: Klaviyo: 400+ | Constant Contact: N/A

SMS Marketing Included
type: PropertyValue
value: Klaviyo: Yes, native SMS | Constant Contact: Add-on ($30-$60/month extra)

Behavioral Automation Triggers
type: PropertyValue
value: Klaviyo: 200+ | Constant Contact: N/A

API Rate Limits
type: PropertyValue
value: Klaviyo: 60 | Constant Contact: N/A

Landing Page Builder
type: PropertyValue
value: Klaviyo: No, third-party required | Constant Contact: Yes (template-based)

SMS Deliverability Rate
type: PropertyValue
value: Klaviyo: 98% | Constant Contact: N/A

Starting Monthly Cost
type: PropertyValue
value: Klaviyo: $20-45 | Constant Contact: N/A

Free Email Monthly Limit
type: PropertyValue
value: Klaviyo: None | Constant Contact: N/A

SMS Capability
type: PropertyValue
value: Klaviyo: Native SMS included | Constant Contact: N/A

E-commerce Templates Available
type: PropertyValue
value: Klaviyo: 200+ Shopify-optimized | Constant Contact: N/A

API Rate Limit
type: PropertyValue
value: Klaviyo: 500 req/sec | Constant Contact: Unlimited (on request)

Automation Workflow Complexity
type: PropertyValue
value: Klaviyo: Unlimited with predictive optimization | Constant Contact: 12 pre-built templates

Open Rate Improvement (avg)
type: PropertyValue
value: Klaviyo: 10-15% with predictive send time | Constant Contact: N/A

Deliverability Rating
type: PropertyValue
value: Klaviyo: 99.1% | Constant Contact: N/A

Base Monthly Cost
type: PropertyValue
value: Klaviyo: $20 | Constant Contact: N/A

Implementation Time
type: PropertyValue
value: Klaviyo: 1-2 days | Constant Contact: N/A

Email Template Library
type: PropertyValue
value: Klaviyo: 500+ | Constant Contact: N/A

Lead Scoring Accuracy
type: PropertyValue
value: Klaviyo: 35% | Constant Contact: N/A

SMS Open Rate
type: PropertyValue
value: Klaviyo: 98% | Constant Contact: N/A

Free Plan Contact Limit
type: PropertyValue
value: Klaviyo: 500 | Constant Contact: No free plan
value reference: Klaviyo

Maximum Contacts (Affordable Tier)
type: PropertyValue
value: Klaviyo: Unlimited | Constant Contact: N/A

Free Tier Subscriber Limit
type: PropertyValue
value: Klaviyo: None (paid only) | Constant Contact: Trial only (60 days)

Email Deliverability Rate
type: PropertyValue
value: Klaviyo: 98.5% | Constant Contact: N/A

Native E-commerce Integrations
type: PropertyValue
value: Klaviyo: 25+ including Shopify, WooCommerce, Amazon, TikTok Shop, custom APIs | Constant Contact: N/A

Setup Time (Minutes)
type: PropertyValue
value: Klaviyo: 30-45 | Constant Contact: N/A

Automation Workflows (Free Tier)
type: PropertyValue
value: Klaviyo: 5 active automations | Constant Contact: N/A

Available Template Library
type: PropertyValue
value: Klaviyo: 150+ with AI generation | Constant Contact: N/A

SMS Channel Support
type: PropertyValue
value: Klaviyo: Yes (all plans) | Constant Contact: N/A

Starting Monthly Price
type: PropertyValue
value: Klaviyo: $20 | Constant Contact: $20

SMS Average Revenue Per Message
type: PropertyValue
value: Klaviyo: $0.45 | Constant Contact: N/A

Base Monthly Price
type: PropertyValue
value: Klaviyo: $20 (for 500 contacts) | Constant Contact: N/A

Free Trial Length
type: PropertyValue
value: Klaviyo: 14 days | Constant Contact: N/A

Email Templates Available
type: PropertyValue
value: Klaviyo: 500+ | Constant Contact: N/A

Average Implementation Time
type: PropertyValue
value: Klaviyo: 1-2 weeks (visual setup) | Constant Contact: N/A

API Rate Limit (Standard Plan)
type: PropertyValue
value: Klaviyo: 500 | Constant Contact: N/A

Native Mobile App Push Support
type: PropertyValue
value: Klaviyo: Web push only | Constant Contact: N/A

Shopify Integration
type: PropertyValue
value: Klaviyo: Yes (native + Plus tier) | Constant Contact: N/A

Maximum Contact Database Size
type: PropertyValue
value: Klaviyo: 100+ million | Constant Contact: N/A

Core Marketing Channels
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: 3 channels

Free Plan Available
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: No

Learning Curve Rating
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: 3 (very beginner-friendly)

Segmentation Depth
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: Standard list-based segmentation

24/7 Support Availability
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: Yes, all plans included

SMS Marketing Capability
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: Yes, core feature

Starting Price (Monthly)
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: $20+

Max Contacts at Entry Plan
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: 500 contacts

Mid-Tier Plan Price
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: $35/month (Standard)

Built-in CRM
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: No

AI Predictive Features
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: Not available

Third-Party Integrations
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: 250+

Ease of Use
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: Very easy - beginner-friendly

Starter Plan Monthly Price
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: $12/month

Professional/Standard Plan Monthly Price
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: $80/month

Cost per User Monthly (Starter Annual)
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: $12/month

vs Average SMB Marketing Budget
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: 17% of average

CRM Integration Level
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: Email-centric, limited CRM

Entry Subscriber Limit
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: 500 contacts

Ideal Business Size
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: Solo to small business (1-50 employees)

Mid-Tier Plan (5,000 contacts)
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: $50

Email Delivery Speed
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: Near-instantaneous (seconds to minutes)

Landing Page Templates
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: 50+

Automation Workflow Triggers
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: 15

Native Integrations
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: 1,000+

Customer Support Response Time
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: 24/7 (phone, email, live chat)

Monthly Cost (10,000 contacts)
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: $300/month

Email Templates Included
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: 500+ templates

CRM Features
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: Basic contact management only

Annual Cost Savings vs Constant Contact (10K contacts)
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: Baseline ($3,600/year)

Entry-Level Monthly Cost
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: $20

Max Contacts (Paid Plan)
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: Unlimited

Automation Workflows
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: Limited on basic tiers

Phone Support Availability
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: 24/7 (all plans)

Ecommerce Integrations
type: PropertyValue
value: Klaviyo: N/A | Constant Contact: 8+

SpeakableSpecification
css selector: #short-answer
css selector: #verdict
css selector: #key-differences
css selector: #faq
xpath: //*[@id='short-answer']
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Klaviyo — Wikipedia
type: CreativeWork

Constant Contact — Wikipedia
type: CreativeWork

Compare Klaviyo vs Constant Contact
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/constant-contact-vs-klaviyo
object: Klaviyo
object: Constant Contact

Automation Complexity Level
type: PropertyValue
value reference: Workflow Automation

Ease of Use Score
type: PropertyValue
value reference: User Experience

E-commerce Integration Quality
type: PropertyValue
value reference: Integrations

Personalization Capabilities
type: PropertyValue
value reference: Features

Maximum Subscriber Limit
type: PropertyValue
value reference: Scalability

Starting Price
type: PropertyValue
value reference: Pricing

Email Integrations Count
type: PropertyValue
value reference: Features

SMS Marketing Included
type: PropertyValue
value reference: Core Features

Behavioral Automation Triggers
type: PropertyValue
value reference: Automation

API Rate Limits
type: PropertyValue
value reference: Integration

Landing Page Builder
type: PropertyValue
value reference: Features

SMS Deliverability Rate
type: PropertyValue
value reference: Performance

Starting Monthly Cost
type: PropertyValue
value reference: Pricing

Free Email Monthly Limit
type: PropertyValue
value reference: Pricing

SMS Capability
type: PropertyValue
value reference: Features

E-commerce Templates Available
type: PropertyValue
value reference: Features

API Rate Limit
type: PropertyValue
value reference: Developer

Automation Workflow Complexity
type: PropertyValue
value reference: Features

Open Rate Improvement (avg)
type: PropertyValue
value reference: Performance

Deliverability Rating
type: PropertyValue
value reference: Performance

Base Monthly Cost
type: PropertyValue
value reference: Pricing

Implementation Time
type: PropertyValue
value reference: Deployment

Email Template Library
type: PropertyValue
value reference: Features

Lead Scoring Accuracy
type: PropertyValue
value reference: Features

SMS Open Rate
type: PropertyValue
value reference: Performance

Free Plan Contact Limit
type: PropertyValue
value reference: Pricing

Maximum Contacts (Affordable Tier)
type: PropertyValue
value reference: Scalability

Free Tier Subscriber Limit
type: PropertyValue
value reference: Pricing

Email Deliverability Rate
type: PropertyValue
value reference: Performance

Native E-commerce Integrations
type: PropertyValue
value reference: Features

Setup Time (Minutes)
type: PropertyValue
value reference: Ease of Use

Automation Workflows (Free Tier)
type: PropertyValue
value reference: Features

Available Template Library
type: PropertyValue
value reference: Features

SMS Channel Support
type: PropertyValue
value reference: Features

Starting Monthly Price
type: PropertyValue
value reference: Pricing

SMS Average Revenue Per Message
type: PropertyValue
value reference: Revenue

Base Monthly Price
type: PropertyValue
value reference: Pricing

Free Trial Length
type: PropertyValue
value reference: Pricing

Email Templates Available
type: PropertyValue
value reference: Features

Average Implementation Time
type: PropertyValue
value reference: Deployment

API Rate Limit (Standard Plan)
type: PropertyValue
value reference: Performance

Native Mobile App Push Support
type: PropertyValue
value reference: Features

Shopify Integration
type: PropertyValue
value reference: Integrations

Maximum Contact Database Size
type: PropertyValue
value reference: Scalability

Core Marketing Channels
type: PropertyValue
value reference: Features

Free Plan Available
type: PropertyValue
value reference: Pricing

Learning Curve Rating
type: PropertyValue
value reference: Developer Experience

Segmentation Depth
type: PropertyValue
value reference: Targeting

24/7 Support Availability
type: PropertyValue
value reference: Support

SMS Marketing Capability
type: PropertyValue
value reference: Features

Starting Price (Monthly)
type: PropertyValue
value reference: Pricing

Max Contacts at Entry Plan
type: PropertyValue
value reference: Capacity

Mid-Tier Plan Price
type: PropertyValue
value reference: Pricing

Built-in CRM
type: PropertyValue
value reference: Features

AI Predictive Features
type: PropertyValue
value reference: Features

Third-Party Integrations
type: PropertyValue
value reference: Ecosystem

Ease of Use
type: PropertyValue
value reference: User Experience

Starter Plan Monthly Price
type: PropertyValue
value reference: Pricing

Professional/Standard Plan Monthly Price
type: PropertyValue
value reference: Pricing

Cost per User Monthly (Starter Annual)
type: PropertyValue
value reference: Pricing

vs Average SMB Marketing Budget
type: PropertyValue
value reference: Value

CRM Integration Level
type: PropertyValue
value reference: Features

Entry Subscriber Limit
type: PropertyValue
value reference: Features

Ideal Business Size
type: PropertyValue
value reference: Market Fit

Mid-Tier Plan (5,000 contacts)
type: PropertyValue
value reference: Pricing

Email Delivery Speed
type: PropertyValue
value reference: Performance

Landing Page Templates
type: PropertyValue
value reference: Features

Automation Workflow Triggers
type: PropertyValue
value reference: Features

Native Integrations
type: PropertyValue
value reference: Integration

Customer Support Response Time
type: PropertyValue
value reference: Support

Monthly Cost (10,000 contacts)
type: PropertyValue
value reference: Pricing

Email Templates Included
type: PropertyValue
value reference: Features

CRM Features
type: PropertyValue
value reference: Features

Annual Cost Savings vs Constant Contact (10K contacts)
type: PropertyValue
value reference: Value

Entry-Level Monthly Cost
type: PropertyValue
value reference: Pricing

Max Contacts (Paid Plan)
type: PropertyValue
value reference: Features

Automation Workflows
type: PropertyValue
value reference: Features

Phone Support Availability
type: PropertyValue
value reference: Support

Ecommerce Integrations
type: PropertyValue
value reference: Integrations