HubSpot is a comprehensive all-in-one CRM platform with marketing automation and extensive integrations, while Close is a sales-focused CRM built specifically for inside sales teams prioritizing simplicity and affordability. HubSpot serves growing companies needing multiple departments integrated; Close serves lean sales teams wanting streamlined pipelines.
Close vs HubSpot — Side-by-side comparison on A Versus B
Sales-focused CRM platform built for inside sales teams with native calling and email.
All-in-one CRM platform with integrated marketing automation, sales tools, and customer service suite.
Primary Use Case. Starting Price (Monthly). Built-in Email Integration. Marketing Automation. Pre-built Integrations Count. Ease of Setup (Days to productive use). Target Team Size
Choose Close if you're a lean inside sales team (2-50 people) that wants a simple, affordable CRM with built-in calling and email focused on closing deals fast. Choose HubSpot if you need a unified platform serving multiple departments (sales, marketing, customer service) with advanced automation and you have budget for a more comprehensive solution.
Close: Yes (limited) | HubSpot: Yes (robust)
Close: Yes (native) | HubSpot: Yes (via add-on)
Close: Yes, native with unlimited recordings | HubSpot: No, third-party integration required
Close: Limited email workflows only | HubSpot: Full suite with workflows, landing pages, forms
Close: No free plan | HubSpot: Yes, unlimited users
Close: 2 (Email, Chat) | HubSpot: 3+ (Phone, Chat, Email, Academy)
Close: Unlimited | HubSpot: Requires add-on
Close: Call transcription, basic insights | HubSpot: Copilot AI, content generation, predictive scoring
Close: Limited email tools only | HubSpot: Full marketing automation with workflows
Close: $29 | HubSpot: $50-$120 (varies by tier)
Close: 1 user | HubSpot: 2 users (Starter tier)
Close: Unlimited | HubSpot: Limited per tier (1,000-10,000)
Close: Yes, included in base plan | HubSpot: No, requires Sales Hub Professional ($100+/user)
Close: Not available | HubSpot: Included in Marketing Hub tiers
Close: Limited free trial only (14 days) | HubSpot: Yes, free CRM (up to 2 users)
Close: N/A | HubSpot: All tiers (Breeze)
Close: N/A | HubSpot: Full suite (email, automation, journeys)
Monthly Cost (50-person team, full suite)
Close: N/A | HubSpot: 15 million (unlimited practical)
Close: N/A | HubSpot: Comprehensive (email, lead scoring, workflows, forms, landing pages)
Close: N/A | HubSpot: Functional (secondary focus)
Close: N/A | HubSpot: Activity logging available
Close: N/A | HubSpot: UI Extensions, expanded API capabilities, object settings navigation
Starting Price (per user/month, billed annually)
Professional Tier Price (per user/month)
Close: N/A | HubSpot: High - requires training
Close: N/A | HubSpot: 6+ (CRM, Marketing, Sales, Service, Content, Operations)
Close: N/A | HubSpot: Good secondary feature
Close: N/A | HubSpot: 4 (Sales, Marketing, Service, CMS)
Close: N/A | HubSpot: Nearly identical ratings
Close: N/A | HubSpot: Unlimited contacts
Close: N/A | HubSpot: Advanced (complex logic, unlimited sequences, lead scoring)
Close: N/A | HubSpot: Yes (full CRM with sales pipeline, contact scoring)
Close: N/A | HubSpot: Yes (drag-and-drop, mobile-responsive, A/B testing)
Close: N/A | HubSpot: Yes (available but less prominent)
Contact List Size Limit (Standard Pricing)
Close: N/A | HubSpot: Unlimited growth with pro-rated pricing
Close: N/A | HubSpot: 2,000 emails/month
Close: N/A | HubSpot: Native unified CRM
Close: N/A | HubSpot: Advanced behavioral & predictive scoring
Close: N/A | HubSpot: Email, SMS, social, landing pages, ads
Close: N/A | HubSpot: Complex multi-step workflows with conditions
Close: N/A | HubSpot: Steep (comprehensive platform)
Close: N/A | HubSpot: 13 new features + 86 enhancements (Spring 2026)
Close: N/A | HubSpot: 3 (email, chat, phone only)
Close: N/A | HubSpot: Yes (1 user, 5 contacts)
Close: N/A | HubSpot: Copilot AI (content, analytics, automation suggestions)
Close: N/A | HubSpot: 24/7 support, priority for Enterprise
Close: N/A | HubSpot: Separate add-on ($45/month)
Close: N/A | HubSpot: Native HubSpot Chatbot
Close: N/A | HubSpot: 300+ requests/sec (Enterprise)
Close: N/A | HubSpot: Unlimited (Professional+)
Close: N/A | HubSpot: Comprehensive iOS/Android apps
Close: N/A | HubSpot: Basic predictive content
Close: N/A | HubSpot: HubSpot Starter at $20
Close: N/A | HubSpot: HubSpot Professional at $50
Close: N/A | HubSpot: Dedicated ecosystem integration
Close: N/A | HubSpot: HubSpot AI - advanced automation and predictive
Close: N/A | HubSpot: Third-party integrations required
Close: N/A | HubSpot: 4.7/5 - intuitive interface
Close: N/A | HubSpot: Good option - established in India
Close: N/A | HubSpot: Third-party Integration
Professional/Standard Plan Monthly Price
Close: N/A | HubSpot: Native full CRM platform
Close: N/A | HubSpot: Unlimited with visual builder
Close: N/A | HubSpot: Mid-market to enterprise
Close: N/A | HubSpot: Chatspot add-on; requires manual training and configuration
Close: N/A | HubSpot: Native with A/B testing, sequences, and workflows
Close: N/A | HubSpot: Deal pipelines, team pipeline visibility, activity feeds
Close: N/A | HubSpot: $120/month base (not per-agent)
Close: N/A | HubSpot: 3 channels (email, chat, ticketing)
Close: N/A | HubSpot: Full (360° CRM with pipelines, deals, forecasting)
Close: N/A | HubSpot: Yes (email sequences, workflows, forms, landing pages)
Close: N/A | HubSpot: ChatSpot AI (content generation, workflow automation, analysis)
Close: N/A | HubSpot: 1000+ integrations
Close: N/A | HubSpot: 1,000,000+ (Enterprise)
Close: N/A | HubSpot: Full-featured automation
Close: N/A | HubSpot: 5/10 (Basic rules-based)
Close: N/A | HubSpot: 3,000+ certification courses
Close: N/A | HubSpot: Advanced (native feature)
Close: N/A | HubSpot: Basic (secondary feature)
Close: N/A | HubSpot: 10+ years in service
Close: N/A | HubSpot: 4.7/5 (42K reviews)
Close: N/A | HubSpot: ChatSpot (25% deflection)
Close: N/A | HubSpot: $50 (Marketing Hub Starter)
Close: N/A | HubSpot: Limited (50 rules in Standard tier)
Close: N/A | HubSpot: Third-party connector (2-4 hr delays)
Close: N/A | HubSpot: 74% (Predictive Lead Scoring)
Close: N/A | HubSpot: Included in all tiers
Close: N/A | HubSpot: Month-to-month available
Close: N/A | HubSpot: No (enterprise add-on only)
Close: N/A | HubSpot: Yes, paid add-on ($600/month minimum)
Close: N/A | HubSpot: Advanced with forecasting and stages
Close: N/A | HubSpot: Predictive AI-powered scoring
Close: N/A | HubSpot: Unlimited users (freemium model)
Close: N/A | HubSpot: No (requires CallRail $50-300/month)
Close: N/A | HubSpot: 1.4 million (free tier only)
Close: N/A | HubSpot: 4.4/5 (3,800 reviews)
Close: N/A | HubSpot: 3 (free tier) / Unlimited (paid)
CRM Contact Storage Limit (Free/Entry Tier)
Close: N/A | HubSpot: 5 (Facebook, Instagram, LinkedIn, X, TikTok)
AI Sentiment Analysis / Social Listening
Close: N/A | HubSpot: Basic keyword monitoring only
Team Members Supported (Free/Standard Tier)
Close: N/A | HubSpot: Unlimited on free tier
Close: N/A | HubSpot: $800 (Marketing Hub Pro)
Close: N/A | HubSpot: 1,000 contact limit (capped)
Close: N/A | HubSpot: Moderate (workflows, limited coding)
Close: N/A | HubSpot: Full CRM with pipeline, deals, tasks, and analytics
Close: N/A | HubSpot: 10-1000+ (growing to enterprise)
Close: N/A | HubSpot: Contact management, deal pipelines, activity tracking, custom fields, lead scoring
Close: N/A | HubSpot: Phone calling, meeting scheduling, document tracking, forecasting, sequences
Close: N/A | HubSpot: Limited automations; multi-step workflows in paid tiers
Close vs HubSpot — Structured Comparison Data
Machine-readable comparison dataset for Close vs HubSpot. Contains 204 attribute comparisons, 5 FAQ pairs.
Close vs HubSpot — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Close vs HubSpot.
Which CRM is better for a small 5-person sales team?
Close is the better choice for small sales teams. At $29/user/month, a 5-person team costs $145/month vs. HubSpot's minimum $50-60/month with limited functionality. Close's built-in calling, unlimited email, and simple interface are purpose-built for inside sales without unnecessary features.
Does HubSpot include marketing automation?
Yes. HubSpot's Marketing Hub tier includes email marketing automation, lead nurturing workflows, and landing pages. Close does not have native marketing automation and would require a separate tool like Mailchimp or Klaviyo for campaigns.
Can I use Close for customer service or support?
Close is sales-focused and lacks built-in customer service features like ticketing or knowledge bases. HubSpot includes a Service Hub tier specifically for support teams with ticket management, automation, and customer portals—Close is not designed for this use case.
Which has better reporting and analytics?
HubSpot offers more advanced reporting with customizable dashboards, predictive lead scoring, and attribution modeling. Close provides solid sales pipeline reporting but fewer analytics customization options. HubSpot wins for companies needing deep insights across multiple departments.
How long does it take to implement each platform?
Close can be productive in 2-3 days—it's designed for simplicity with a focused sales interface. HubSpot takes 5-7 days due to more features, integrations, and workflows to configure. If speed-to-deployment matters, Close is faster.
Primary Use Case: Close has Sales-focused CRM for inside sales teams, while HubSpot has All-in-one platform (CRM + marketing + sales + service).
Starting Price (Monthly): Close has $29/user for basic sales features, while HubSpot has $50/month for Starter (limited 2 users).
Built-in Email Integration: Close has Native email inbox with unlimited sends, while HubSpot has Email integration but limited native email features.
Marketing Automation: Close has Not available, while HubSpot has Full marketing automation suite included.
Pre-built Integrations Count: Close has 200+ integrations, while HubSpot has 1,000+ integrations via app marketplace.
Consider: Ease of Setup (Days to productive use)
Ease of Setup (Days to productive use): Close has 2-3 days for typical team, while HubSpot has 5-7 days due to more features.
Target Team Size: Close has 2-50 person sales teams, while HubSpot has SMBs to enterprise (5-1,000+ employees).