Burger King vs Wendy's
type: Article
description: Burger King operates 18,000+ locations globally with flame-grilled burgers and lower prices, while Wendy's runs 7,000+ locations focusing on fresh beef, higher quality ingredients, and a stronger digital presence. Wendy's typically commands higher customer satisfaction scores (78% vs 71%), but Burger King has superior international reach.
language: en-US
date published: 2026-07-08T21:47:33.833Z
date created: 2026-07-08T21:47:33.833Z
date modified: 2026-07-08T21:47:33.869Z
content reference time: 2026-07-08T21:47:33.869Z
author: A Versus B
publisher: A Versus B
about: Burger King
about: Wendy's
abstract: Burger King operates 18,000+ locations globally with flame-grilled burgers and lower prices, while Wendy's runs 7,000+ locations focusing on fresh beef, higher quality ingredients, and a stronger digital presence. Wendy's typically commands higher customer satisfaction scores (78% vs 71%), but Burger King has superior international reach.
text: Global Restaurant Count. Average Customer Satisfaction Score. Beef Freshness Standard. Average Burger Price (USD). Annual Revenue (2024, USD Billions). Mobile App Downloads (millions). Countries of Operation
conclusion text: Choose Burger King if you prioritize value pricing, flame-grilled taste, and international availability—it's ideal for budget-conscious diners and those seeking consistent performance across diverse markets. Choose Wendy's if you want superior fresh ingredients, better customer satisfaction ratings, and a more robust digital ordering experience—it's better for quality-focused consumers willing to pay a premium.
additional property: System-Wide Revenue
  type: PropertyValue
  value: Burger King: $1.8 Billion | Wendy's: N/A
additional property: Standard Meal Deal Price (UK)
  type: PropertyValue
  value: Burger King: £5.99 | Wendy's: £7.99
  value reference: Burger King
additional property: Price Difference
  type: PropertyValue
  value: Burger King: Saves £2.00 | Wendy's: —
additional property: Beef Freshness
  type: PropertyValue
  value: Burger King: Flame-grilled (quality varies by location) | Wendy's: Never-frozen fresh beef
additional property: Signature Burger Flame-Grill Time
  type: PropertyValue
  value: Burger King: ~40 seconds per Whopper | Wendy's: ~25 seconds per Dave's Single
  value reference: Wendy's
additional property: Core Menu Dessert Innovation (2026)
  type: PropertyValue
  value: Burger King: Standard Frosty-style offerings | Wendy's: Cookie Dough Frosty Fusion (new core item)
additional property: Restaurant Design Update
  type: PropertyValue
  value: Burger King: Traditional format | Wendy's: Future Fresh design (2026) with digital ordering
additional property: Meal Deal Customization Options
  type: PropertyValue
  value: Burger King: 5+ burger options at £5.99 | Wendy's: 2-3 burger options at £7.99
  value reference: Burger King
additional property: Annual Corporate Revenue
  type: PropertyValue
  value: Burger King: $6.5B | Wendy's: $2.1B (2024)
  value reference: Burger King
additional property: Franchisee Average Unit Volume
  type: PropertyValue
  value: Burger King: $1,650 | Wendy's: N/A
additional property: Initial Franchise Investment
  type: PropertyValue
  value: Burger King: $316-$550 | Wendy's: N/A
additional property: Big Mac / Whopper Calories
  type: PropertyValue
  value: Burger King: 660 cal (Whopper) | Wendy's: N/A
additional property: Global Brand Awareness
  type: PropertyValue
  value: Burger King: 89% | Wendy's: N/A
additional property: Loyalty Program Members
  type: PropertyValue
  value: Burger King: 8M+ (BK Rewards) | Wendy's: N/A
additional property: Customization Options
  type: PropertyValue
  value: Burger King: ~1000+ 'Have it Your Way' combos | Wendy's: N/A
additional property: Total Global Locations
  type: PropertyValue
  value: Burger King: 18,000+ | Wendy's: 7,193
  value reference: Burger King
additional property: Annual Revenue per Restaurant
  type: PropertyValue
  value: Burger King: $1.2M | Wendy's: N/A
additional property: Customer Satisfaction Score
  type: PropertyValue
  value: Burger King: 77 | Wendy's: 82%
  value reference: Wendy's
additional property: Average Drive-Thru Speed
  type: PropertyValue
  value: Burger King: 4.5 minutes | Wendy's: N/A
additional property: Signature Item Calories
  type: PropertyValue
  value: Burger King: Whopper: 660 cal | Wendy's: N/A
additional property: Average Meal Price
  type: PropertyValue
  value: Burger King: $6.50 | Wendy's: N/A
additional property: Operating Days Per Year
  type: PropertyValue
  value: Burger King: 365 days | Wendy's: N/A
additional property: Menu Item Count
  type: PropertyValue
  value: Burger King: 120+ | Wendy's: 130-150
additional property: Average Customer Service Time
  type: PropertyValue
  value: Burger King: 6-8 | Wendy's: N/A
additional property: Average Burger Price
  type: PropertyValue
  value: Burger King: $5.49 | Wendy's: $6.79
  value reference: Burger King
additional property: Menu Customization Level
  type: PropertyValue
  value: Burger King: 9/10 | Wendy's: N/A
additional property: Digital Ordering Availability
  type: PropertyValue
  value: Burger King: 65% | Wendy's: N/A
additional property: Total Global Restaurants
  type: PropertyValue
  value: Burger King: 18,291 | Wendy's: N/A
additional property: Annual Revenue
  type: PropertyValue
  value: Burger King: $6.2B | Wendy's: $2.1B
  value reference: Burger King
additional property: Average Unit Volume (AUV)
  type: PropertyValue
  value: Burger King: $1,200 | Wendy's: N/A
additional property: Countries of Operation
  type: PropertyValue
  value: Burger King: 125+ | Wendy's: 30+
  value reference: Burger King
additional property: Signature Burger Price (USD)
  type: PropertyValue
  value: Burger King: $5.49 (Whopper) | Wendy's: N/A
additional property: Average Service Time
  type: PropertyValue
  value: Burger King: 4-5 minutes | Wendy's: 4.5 minutes
additional property: Franchise Startup Cost
  type: PropertyValue
  value: Burger King: $250-$550 | Wendy's: N/A
additional property: Single Burger Base Price
  type: PropertyValue
  value: Burger King: $7.25 | Wendy's: N/A
additional property: Number of Global Locations
  type: PropertyValue
  value: Burger King: 18,000+ | Wendy's: N/A
additional property: Average Customer Rating
  type: PropertyValue
  value: Burger King: 3.8/5.0 | Wendy's: N/A
additional property: Average Service Wait Time
  type: PropertyValue
  value: Burger King: 6 minutes | Wendy's: N/A
additional property: Beef Sourcing Method
  type: PropertyValue
  value: Burger King: Flame-grilled frozen patties | Wendy's: Fresh, never frozen
additional property: Topping Customization Options
  type: PropertyValue
  value: Burger King: 6 standard toppings | Wendy's: N/A
additional property: Drive-Thru Availability
  type: PropertyValue
  value: Burger King: 95% | Wendy's: N/A
additional property: Price Per Pound of Beef
  type: PropertyValue
  value: Burger King: $2.10/lb | Wendy's: N/A
additional property: Annual Global Revenue
  type: PropertyValue
  value: Burger King: $6.5 billion | Wendy's: N/A
additional property: Total Global Restaurant Count
  type: PropertyValue
  value: Burger King: 18,000 | Wendy's: N/A
additional property: Average Unit Volume Per Location
  type: PropertyValue
  value: Burger King: $1.62M | Wendy's: $3.2M
  value reference: Wendy's
additional property: Mobile App Daily Active Users
  type: PropertyValue
  value: Burger King: 4.2M DAU | Wendy's: N/A
additional property: Franchise Startup Investment Range
  type: PropertyValue
  value: Burger King: $316K - $516K | Wendy's: N/A
additional property: Breakfast Menu Item Count
  type: PropertyValue
  value: Burger King: 6 items | Wendy's: N/A
additional property: Primary Burger Cooking Method
  type: PropertyValue
  value: Burger King: Flame-grilled (smoky flavor) | Wendy's: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/burger-king
significant link: https://www.aversusb.net/alternatives/burger-king
significant link: https://www.aversusb.net/entity/wendy-s
significant link: https://www.aversusb.net/alternatives/wendy-s
significant link: https://www.aversusb.net/api/answer/burger-king-vs-wendys))
significant link: https://www.aversusb.net/api/v1/schema/burger-king-vs-wendys))
related link: https://www.aversusb.net/compare/burger-king-vs-wendys
related link: https://www.aversusb.net/compare/burger-king-vs-wendys)
related link: https://www.aversusb.net/compare/burger-king-vs-five-guys
related link: https://www.aversusb.net/compare/mcdonalds-vs-wendys
related link: https://www.aversusb.net/compare/wendys-vs-five-guys
related link: https://www.aversusb.net/compare/mcdonald-s-vs-wendy-s
related link: https://www.aversusb.net/compare/mcdonalds-vs-burger-king
related link: https://www.aversusb.net/compare/burger-king-vs-chick-fil-a
teaches: How to choose between Burger King and Wendy's
genre: Food_and_drink

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Burger King vs Wendy's — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Burger King
type: Brand
alternate name: BK
language: en-US
description: Global fast-food chain specializing in flame-grilled burgers and value pricing with 18,000+ locations.
image: ImageObject
  caption: Burger King
subject of: Burger King vs Wendy's
image: ImageObject
  caption: Burger King

Wendy's
type: Thing
alternate name: Wendy S
language: en-US
description: Premium fast-casual chain operating 7,000+ locations with a focus on fresh, never-frozen beef and higher-quality ingredients.
image: ImageObject
  caption: Wendy's
subject of: Burger King vs Wendy's
image: ImageObject
  caption: Wendy's

Burger King vs Wendy's — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Burger King vs Wendy's. Contains 108 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: System-Wide Revenue
  type: PropertyValue
  value reference: Business
variable measured: Standard Meal Deal Price (UK)
  type: PropertyValue
  value reference: Pricing
variable measured: Price Difference
  type: PropertyValue
  value reference: Cost
variable measured: Beef Freshness
  type: PropertyValue
  value reference: Quality
variable measured: Signature Burger Flame-Grill Time
  type: PropertyValue
  value reference: Preparation
variable measured: Core Menu Dessert Innovation (2026)
  type: PropertyValue
  value reference: Menu Items
variable measured: Restaurant Design Update
  type: PropertyValue
  value reference: Experience
variable measured: Meal Deal Customization Options
  type: PropertyValue
  value reference: Value
variable measured: Annual Corporate Revenue
  type: PropertyValue
  value reference: Financial Performance
variable measured: Franchisee Average Unit Volume
  type: PropertyValue
  value reference: Franchise Economics
variable measured: Initial Franchise Investment
  type: PropertyValue
  value reference: Startup Cost
variable measured: Big Mac / Whopper Calories
  type: PropertyValue
  value reference: Nutrition
variable measured: Global Brand Awareness
  type: PropertyValue
  value reference: Marketing
variable measured: Loyalty Program Members
  type: PropertyValue
  value reference: Customer Engagement
variable measured: Customization Options
  type: PropertyValue
  value reference: Menu Flexibility
variable measured: Total Global Locations
  type: PropertyValue
  value reference: Scale
variable measured: Annual Revenue per Restaurant
  type: PropertyValue
  value reference: Financial Performance
variable measured: Customer Satisfaction Score
  type: PropertyValue
  value reference: Customer Experience
variable measured: Average Drive-Thru Speed
  type: PropertyValue
  value reference: Service Efficiency
variable measured: Signature Item Calories
  type: PropertyValue
  value reference: Nutrition
variable measured: Average Meal Price
  type: PropertyValue
  value reference: Pricing
variable measured: Operating Days Per Year
  type: PropertyValue
  value reference: Availability
variable measured: Menu Item Count
  type: PropertyValue
  value reference: Menu Variety
variable measured: Average Customer Service Time
  type: PropertyValue
  value reference: Operational Efficiency
variable measured: Average Burger Price
  type: PropertyValue
  value reference: Pricing
variable measured: Menu Customization Level
  type: PropertyValue
  value reference: Flexibility
variable measured: Digital Ordering Availability
  type: PropertyValue
  value reference: Technology Integration
variable measured: Total Global Restaurants
  type: PropertyValue
  value reference: Operations
variable measured: Annual Revenue
  type: PropertyValue
  value reference: Financial Performance
variable measured: Average Unit Volume (AUV)
  type: PropertyValue
  value reference: Financial Performance
variable measured: Countries of Operation
  type: PropertyValue
  value reference: Global Reach
variable measured: Signature Burger Price (USD)
  type: PropertyValue
  value reference: Pricing
variable measured: Average Service Time
  type: PropertyValue
  value reference: Speed & Efficiency
variable measured: Franchise Startup Cost
  type: PropertyValue
  value reference: Financial
variable measured: Single Burger Base Price
  type: PropertyValue
  value reference: Pricing
variable measured: Number of Global Locations
  type: PropertyValue
  value reference: Availability
variable measured: Average Customer Rating
  type: PropertyValue
  value reference: Customer Satisfaction
variable measured: Average Service Wait Time
  type: PropertyValue
  value reference: Speed
variable measured: Beef Sourcing Method
  type: PropertyValue
  value reference: Quality
variable measured: Topping Customization Options
  type: PropertyValue
  value reference: Menu
variable measured: Drive-Thru Availability
  type: PropertyValue
  value reference: Convenience
variable measured: Price Per Pound of Beef
  type: PropertyValue
  value reference: Value
variable measured: Annual Global Revenue
  type: PropertyValue
  value reference: Business Performance
variable measured: Total Global Restaurant Count
  type: PropertyValue
  value reference: Scale & Reach
variable measured: Average Unit Volume Per Location
  type: PropertyValue
  value reference: Location Profitability
variable measured: Mobile App Daily Active Users
  type: PropertyValue
  value reference: Digital Engagement
variable measured: Franchise Startup Investment Range
  type: PropertyValue
  value reference: Financial Investment
variable measured: Breakfast Menu Item Count
  type: PropertyValue
  value reference: Product Offerings
variable measured: Primary Burger Cooking Method
  type: PropertyValue
  value reference: Product Quality
variable measured: Global Brand Awareness (Unaided)
  type: PropertyValue
  value reference: Brand Strength
variable measured: Number of Locations
  type: PropertyValue
  value reference: Market Presence
variable measured: Brand Value Ranking
  type: PropertyValue
  value reference: Brand Strength
variable measured: Signature Burger Calories
  type: PropertyValue
  value reference: Nutrition
variable measured: Countries with Presence
  type: PropertyValue
  value reference: Scale & Reach
variable measured: Average Unit Volume
  type: PropertyValue
  value reference: Financial Performance
variable measured: Global Locations
  type: PropertyValue
  value reference: Accessibility
variable measured: Average Transaction Value
  type: PropertyValue
  value reference: Pricing
variable measured: Core Menu Item Count
  type: PropertyValue
  value reference: Menu Variety
variable measured: Operating Hours Per Week
  type: PropertyValue
  value reference: Availability
variable measured: Employee Turnover Rate
  type: PropertyValue
  value reference: Operations Quality
variable measured: Average Check-In Rating (Google/Yelp)
variable measured: Whopper/Quarter Pounder Price
variable measured: Market Capitalization
variable measured: Flame-Grilling Temperature
variable measured: Menu Customization Options
variable measured: Global Brand Value Rank
variable measured: Whipper/Quarter Pounder Beef Patty Weight
variable measured: Global Restaurant Locations
variable measured: Customer Satisfaction Rating
is based on: https://www.aversusb.net/compare/burger-king-vs-wendys))

Burger King vs Wendy's — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Burger King vs Wendy's.
has defined term: Business
has defined term: Pricing
has defined term: Cost
has defined term: Quality
has defined term: Preparation
has defined term: Menu Items
has defined term: Experience
has defined term: Value
has defined term: Financial Performance
has defined term: Franchise Economics
has defined term: Startup Cost
has defined term: Nutrition
has defined term: Marketing
has defined term: Customer Engagement
has defined term: Menu Flexibility
has defined term: Scale
has defined term: Customer Experience
has defined term: Service Efficiency
has defined term: Availability
has defined term: Menu Variety
has defined term: Operational Efficiency
has defined term: Flexibility
has defined term: Technology Integration
has defined term: Operations
has defined term: Global Reach
has defined term: Speed & Efficiency
has defined term: Financial
has defined term: Customer Satisfaction
has defined term: Speed
has defined term: Menu
has defined term: Convenience
has defined term: Business Performance
has defined term: Scale & Reach
has defined term: Location Profitability
has defined term: Digital Engagement
has defined term: Financial Investment
has defined term: Product Offerings
has defined term: Product Quality
has defined term: Brand Strength
has defined term: Market Presence
has defined term: Accessibility
has defined term: Operations Quality
has defined term: Customer Reviews
has defined term: Cooking Method
has defined term: Product Flexibility
has defined term: Product Specifications
has defined term: Service Speed
has defined term: Ingredient Quality
has defined term: Innovation
has defined term: Value & Pricing
has defined term: Expansion
has defined term: Menu Innovation
has defined term: Technology & Innovation
has defined term: Growth & Expansion
has defined term: Brand Experience
has defined term: Pricing Comparison
has defined term: Product
has defined term: Ingredients
has defined term: Digital Innovation
has defined term: Product Diversity
has defined term: Service Hours
has defined term: Service Quality
has defined term: Customization

Business
type: DefinedTerm
term code: business
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Cost
type: DefinedTerm
term code: cost
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Quality
type: DefinedTerm
term code: quality
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Preparation
type: DefinedTerm
term code: preparation
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Menu Items
type: DefinedTerm
term code: menu-items
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Experience
type: DefinedTerm
term code: experience
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Value
type: DefinedTerm
term code: value
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Financial Performance
type: DefinedTerm
term code: financial-performance
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Franchise Economics
type: DefinedTerm
term code: franchise-economics
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Startup Cost
type: DefinedTerm
term code: startup-cost
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Nutrition
type: DefinedTerm
term code: nutrition
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Marketing
type: DefinedTerm
term code: marketing
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Customer Engagement
type: DefinedTerm
term code: customer-engagement
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Menu Flexibility
type: DefinedTerm
term code: menu-flexibility
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Scale
type: DefinedTerm
term code: scale
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Customer Experience
type: DefinedTerm
term code: customer-experience
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Service Efficiency
type: DefinedTerm
term code: service-efficiency
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Availability
type: DefinedTerm
term code: availability
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Menu Variety
type: DefinedTerm
term code: menu-variety
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Operational Efficiency
type: DefinedTerm
term code: operational-efficiency
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Flexibility
type: DefinedTerm
term code: flexibility
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Technology Integration
type: DefinedTerm
term code: technology-integration
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Operations
type: DefinedTerm
term code: operations
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Global Reach
type: DefinedTerm
term code: global-reach
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Speed & Efficiency
type: DefinedTerm
term code: speed-&-efficiency
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Financial
type: DefinedTerm
term code: financial
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Customer Satisfaction
type: DefinedTerm
term code: customer-satisfaction
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Speed
type: DefinedTerm
term code: speed
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Menu
type: DefinedTerm
term code: menu
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Convenience
type: DefinedTerm
term code: convenience
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Business Performance
type: DefinedTerm
term code: business-performance
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Scale & Reach
type: DefinedTerm
term code: scale-&-reach
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Location Profitability
type: DefinedTerm
term code: location-profitability
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Digital Engagement
type: DefinedTerm
term code: digital-engagement
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Financial Investment
type: DefinedTerm
term code: financial-investment
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Product Offerings
type: DefinedTerm
term code: product-offerings
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Product Quality
type: DefinedTerm
term code: product-quality
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Brand Strength
type: DefinedTerm
term code: brand-strength
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Market Presence
type: DefinedTerm
term code: market-presence
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Accessibility
type: DefinedTerm
term code: accessibility
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Operations Quality
type: DefinedTerm
term code: operations-quality
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Customer Reviews
type: DefinedTerm
term code: customer-reviews
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Cooking Method
type: DefinedTerm
term code: cooking-method
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Product Flexibility
type: DefinedTerm
term code: product-flexibility
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Product Specifications
type: DefinedTerm
term code: product-specifications
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Service Speed
type: DefinedTerm
term code: service-speed
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Ingredient Quality
type: DefinedTerm
term code: ingredient-quality
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Innovation
type: DefinedTerm
term code: innovation
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Value & Pricing
type: DefinedTerm
term code: value-&-pricing
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Expansion
type: DefinedTerm
term code: expansion
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Menu Innovation
type: DefinedTerm
term code: menu-innovation
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Technology & Innovation
type: DefinedTerm
term code: technology-&-innovation
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Growth & Expansion
type: DefinedTerm
term code: growth-&-expansion
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Brand Experience
type: DefinedTerm
term code: brand-experience
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Pricing Comparison
type: DefinedTerm
term code: pricing-comparison
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Product
type: DefinedTerm
term code: product
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Ingredients
type: DefinedTerm
term code: ingredients
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Digital Innovation
type: DefinedTerm
term code: digital-innovation
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Product Diversity
type: DefinedTerm
term code: product-diversity
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Service Hours
type: DefinedTerm
term code: service-hours
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Service Quality
type: DefinedTerm
term code: service-quality
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

Customization
type: DefinedTerm
term code: customization
in defined term set: Burger King vs Wendy's — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-08T21:47:33.869Z
author: A Versus B
publisher: A Versus B
is part of: burger-king-vs-wendys))
main entity: Why does Wendy's use fresh beef while Burger King uses frozen?
  type: Question
  accepted answer: Answer
    text: Wendy's built its brand positioning around quality differentiation with the 'fresh never frozen' slogan since 2009, making it a core marketing advantage. Burger King's flame-grilling process works with frozen patties and the company prioritizes cost efficiency and consistent cooking results globally. The frozen vs. fresh distinction reflects different business strategies: Wendy's targets quality-conscious consumers willing to pay more, while Burger King optimizes for value and scale.
    language: en-US
main entity: Which chain has better customer satisfaction?
  type: Question
  accepted answer: Answer
    text: Wendy's leads with a 78% satisfaction rating compared to Burger King's 71%, according to 2024 QSR (Quick Service Restaurant) Magazine consumer surveys. Wendy's advantages stem from fresher ingredients, faster drive-through times (6.8 vs 7.2 minutes), and stronger digital ordering experience. However, Burger King scores higher on value perception and menu variety among budget-conscious consumers.
    language: en-US
main entity: Is Burger King or Wendy's cheaper?
  type: Question
  accepted answer: Answer
    text: Burger King is consistently cheaper with average burger prices around $5.49 compared to Wendy's $6.79—approximately 24% less expensive. Burger King's value positioning and lower operating costs allow aggressive pricing. Wendy's premium pricing reflects higher-quality beef sourcing, fresher ingredients, and stronger brand positioning as a quality-focused alternative.
    language: en-US
main entity: Which chain has better international presence?
  type: Question
  accepted answer: Answer
    text: Burger King dominates internationally with 18,190 locations across 125+ countries versus Wendy's 7,345 locations in 30+ countries. Burger King's global footprint is 2.5x larger, making it the clear choice for international travelers. Wendy's remains primarily North America-focused, with strongest presence in the U.S., Canada, and limited European markets.
    language: en-US
main entity: Which has the better mobile app and digital ordering?
  type: Question
  accepted answer: Answer
    text: Wendy's mobile app has 52 million downloads versus Burger King's 45 million, and industry analysts rate Wendy's digital platform as more intuitive with better rewards integration. Wendy's app provides faster checkout and personalized offers based on purchase history. However, both chains continue upgrading digital experiences, with Burger King expanding AI-powered ordering kiosks in 2024-2025.
    language: en-US

How to Choose Between Burger King and Wendy's
type: HowTo
description: Burger King operates 18,000+ locations globally with flame-grilled burgers and lower prices, while Wendy's runs 7,000+ locations focusing on fresh beef, higher quality ingredients, and a stronger digital presence. Wendy's typically commands higher customer satisfaction scores (78% vs 71%), but Burger King has superior international reach.
language: en-US
total time: PT3M
step: Consider: Global Restaurant Count
step: Consider: Average Customer Satisfaction Score
step: Consider: Beef Freshness Standard
step: Consider: Average Burger Price (USD)
step: Consider: Annual Revenue (2024, USD Billions)
step: Consider: Mobile App Downloads (millions)
step: Consider: Countries of Operation
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose Burger King if you prioritize value pricing, flame-grilled taste, and international availability—it's ideal for budget-conscious diners and those seeking consistent performance across diverse markets. Choose Wendy's if you want superior fresh ingredients, better customer satisfaction ratings, and a more robust digital ordering experience—it's better for quality-focused consumers willing to pay a premium.

Consider: Global Restaurant Count
type: HowToStep
position: 1
text: Global Restaurant Count: Burger King has 18,190 locations, while Wendy's has 7,345 locations.

Consider: Average Customer Satisfaction Score
type: HowToStep
position: 2
text: Average Customer Satisfaction Score: Burger King has 71%, while Wendy's has 78%.

Consider: Beef Freshness Standard
type: HowToStep
position: 3
text: Beef Freshness Standard: Burger King has Flame-grilled (frozen patties), while Wendy's has Fresh, never frozen beef.

Consider: Average Burger Price (USD)
type: HowToStep
position: 4
text: Average Burger Price (USD): Burger King has $5.49, while Wendy's has $6.79.

Consider: Annual Revenue (2024, USD Billions)
type: HowToStep
position: 5
text: Annual Revenue (2024, USD Billions): Burger King has $6.2B, while Wendy's has $2.1B.

Consider: Mobile App Downloads (millions)
type: HowToStep
position: 6
text: Mobile App Downloads (millions): Burger King has 45 million, while Wendy's has 52 million.

Consider: Countries of Operation
type: HowToStep
position: 7
text: Countries of Operation: Burger King has 125+ countries, while Wendy's has 30+ countries.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Burger King vs Wendy's
review body: Burger King operates 18,000+ locations globally with flame-grilled burgers and lower prices, while Wendy's runs 7,000+ locations focusing on fresh beef, higher quality ingredients, and a stronger digital presence. Wendy's typically commands higher customer satisfaction scores (78% vs 71%), but Burger King has superior international reach.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Burger King vs Wendy's

Global Brand Awareness (Unaided)
type: PropertyValue
value: Burger King: 89% | Wendy's: N/A

Number of Locations
type: PropertyValue
value: Burger King: 18,000+ | Wendy's: N/A

Brand Value Ranking
type: PropertyValue
value: Burger King: $19.3 billion | Wendy's: N/A

Signature Burger Calories
type: PropertyValue
value: Burger King: 660 (Whopper) | Wendy's: N/A

Countries with Presence
type: PropertyValue
value: Burger King: 90+ countries | Wendy's: N/A

Average Unit Volume
type: PropertyValue
value: Burger King: $1.2 million | Wendy's: N/A

Global Locations
type: PropertyValue
value: Burger King: 18,500+ | Wendy's: N/A

Average Transaction Value
type: PropertyValue
value: Burger King: $8.50 | Wendy's: N/A

Core Menu Item Count
type: PropertyValue
value: Burger King: 150+ | Wendy's: N/A

Operating Hours Per Week
type: PropertyValue
value: Burger King: 168 (24/7 at many locations) | Wendy's: N/A

Employee Turnover Rate
type: PropertyValue
value: Burger King: 150% | Wendy's: N/A

Average Check-In Rating (Google/Yelp)
type: PropertyValue
value: Burger King: 3.8 | Wendy's: N/A

Whopper/Quarter Pounder Price
type: PropertyValue
value: Burger King: $7.49 | Wendy's: N/A

Market Capitalization
type: PropertyValue
value: Burger King: $25.8B | Wendy's: $8.2B
value reference: Burger King

Flame-Grilling Temperature
type: PropertyValue
value: Burger King: 700°F | Wendy's: N/A

Menu Customization Options
type: PropertyValue
value: Burger King: Extensive (50+ combinations) | Wendy's: Extensive (40+ custom combinations)
value reference: Burger King

Global Brand Value Rank
type: PropertyValue
value: Burger King: #35 globally | Wendy's: N/A

Whipper/Quarter Pounder Beef Patty Weight
type: PropertyValue
value: Burger King: 2.0 oz flame-grilled | Wendy's: N/A

Global Restaurant Locations
type: PropertyValue
value: Burger King: 18,190 | Wendy's: 7,000+
value reference: Burger King

Customer Satisfaction Rating
type: PropertyValue
value: Burger King: 71% | Wendy's: 78%
value reference: Wendy's

Beef Freshness Standard
type: PropertyValue
value: Burger King: Flame-grilled (frozen patties) | Wendy's: Fresh, never frozen beef

Mobile App Downloads
type: PropertyValue
value: Burger King: 45 million | Wendy's: 52 million
value reference: Wendy's

Average Wait Time at Drive-Through
type: PropertyValue
value: Burger King: 7.2 minutes | Wendy's: 6.8 minutes
value reference: Wendy's

Global Restaurant Count
type: PropertyValue
value: Burger King: N/A | Wendy's: 7,000+

2026 Revenue Growth
type: PropertyValue
value: Burger King: N/A | Wendy's: -5%

Beef Freshness
type: PropertyValue
value: Burger King: N/A | Wendy's: Never-frozen fresh beef

Drive-Thru Technology Level
type: PropertyValue
value: Burger King: N/A | Wendy's: Traditional automated systems

Average Burger Price
type: PropertyValue
value: Burger King: N/A | Wendy's: $7-9

Menu Item Customization Options
type: PropertyValue
value: Burger King: N/A | Wendy's: Extensive customization

New Restaurant Openings 2026
type: PropertyValue
value: Burger King: N/A | Wendy's: Closing hundreds

Chicken Sandwich Quality Focus
type: PropertyValue
value: Burger King: N/A | Wendy's: Premium improved recipes 2026

Value Meal Price
type: PropertyValue
value: Burger King: N/A | Wendy's: £7.99

New Menu Items Per Year
type: PropertyValue
value: Burger King: N/A | Wendy's: 7 items

Drive-Thru Technology (2026)
type: PropertyValue
value: Burger King: N/A | Wendy's: Digital menu boards, traditional operation

New Location Expansion (2026)
type: PropertyValue
value: Burger King: N/A | Wendy's: Incremental expansion, undisclosed target

Restaurant Design Innovation
type: PropertyValue
value: Burger King: N/A | Wendy's: Future Fresh design with blue aesthetic and digital integration

Price Advantage for Value Seekers
type: PropertyValue
value: Burger King: N/A | Wendy's: Base comparison point

Average Wait Time
type: PropertyValue
value: Burger King: N/A | Wendy's: 5-7 minutes

Customization Options per Burger
type: PropertyValue
value: Burger King: N/A | Wendy's: 3-4 toppings

US Locations
type: PropertyValue
value: Burger King: N/A | Wendy's: 5,800+

Beef Sourcing Quality
type: PropertyValue
value: Burger King: N/A | Wendy's: Conventional sourced

Average Meal Cost (Burger + Fries + Drink)
type: PropertyValue
value: Burger King: N/A | Wendy's: $11.49

Drive-Thru Average Transaction Time
type: PropertyValue
value: Burger King: N/A | Wendy's: 3.8 minutes

Digital/Online Sales Percentage
type: PropertyValue
value: Burger King: N/A | Wendy's: 28%

Menu Variety
type: PropertyValue
value: Burger King: N/A | Wendy's: 80+ items

Beef Quality Standard
type: PropertyValue
value: Burger King: N/A | Wendy's: Never-frozen fresh beef

Brand Recognition (Global)
type: PropertyValue
value: Burger King: N/A | Wendy's: 31%

Breakfast Availability Hours
type: PropertyValue
value: Burger King: N/A | Wendy's: 4.5 hours (6AM-10:30AM typical)

Social Media Followers (Twitter/X)
type: PropertyValue
value: Burger King: N/A | Wendy's: 8.2M

Average Order Fulfillment Time
type: PropertyValue
value: Burger King: N/A | Wendy's: 5-7 minutes

Beef Quality Grade
type: PropertyValue
value: Burger King: N/A | Wendy's: Fresh, never-frozen beef

International Country Presence
type: PropertyValue
value: Burger King: N/A | Wendy's: 6 countries (NA-focused)

Average Burger Calorie Content
type: PropertyValue
value: Burger King: N/A | Wendy's: 480 cal (Dave's Single)

Beef Fat Content Ratio
type: PropertyValue
value: Burger King: N/A | Wendy's: 70/30 blend

Available Toppings
type: PropertyValue
value: Burger King: N/A | Wendy's: 15+

US Restaurant Locations
type: PropertyValue
value: Burger King: N/A | Wendy's: 5,800+

Average Price per Combo Meal
type: PropertyValue
value: Burger King: N/A | Wendy's: $4.25

Beef Patty Sourcing Method
type: PropertyValue
value: Burger King: N/A | Wendy's: Never-Frozen (U.S. locations)

Mobile App Active Users
type: PropertyValue
value: Burger King: N/A | Wendy's: 8M+

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css selector: #short-answer
css selector: #verdict
css selector: #key-differences
css selector: #faq
xpath: //*[@id='short-answer']
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Burger King — Wikipedia
type: CreativeWork

Wendy's — Wikipedia
type: CreativeWork

Compare Burger King vs Wendy's
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/burger-king-vs-wendys))
object: Burger King
object: Wendy's

Average Check-In Rating (Google/Yelp)
type: PropertyValue
value reference: Customer Reviews

Whopper/Quarter Pounder Price
type: PropertyValue
value reference: Pricing

Market Capitalization
type: PropertyValue
value reference: Financial Performance

Flame-Grilling Temperature
type: PropertyValue
value reference: Cooking Method

Menu Customization Options
type: PropertyValue
value reference: Product Flexibility

Global Brand Value Rank
type: PropertyValue
value reference: Brand Strength

Whipper/Quarter Pounder Beef Patty Weight
type: PropertyValue
value reference: Product Specifications

Global Restaurant Locations
type: PropertyValue
value reference: Scale & Reach

Customer Satisfaction Rating
type: PropertyValue
value reference: Customer Experience

Beef Freshness Standard
type: PropertyValue
value reference: Product Quality

Mobile App Downloads
type: PropertyValue
value reference: Digital Engagement

Average Wait Time at Drive-Through
type: PropertyValue
value reference: Service Speed

Global Restaurant Count
type: PropertyValue
value reference: Scale & Reach

2026 Revenue Growth
type: PropertyValue
value reference: Financial Performance

Beef Freshness
type: PropertyValue
value reference: Ingredient Quality

Drive-Thru Technology Level
type: PropertyValue
value reference: Innovation

Average Burger Price
type: PropertyValue
value reference: Value & Pricing

Menu Item Customization Options
type: PropertyValue
value reference: Flexibility

New Restaurant Openings 2026
type: PropertyValue
value reference: Expansion

Chicken Sandwich Quality Focus
type: PropertyValue
value reference: Product Quality

Value Meal Price
type: PropertyValue
value reference: Pricing

New Menu Items Per Year
type: PropertyValue
value reference: Menu Innovation

Drive-Thru Technology (2026)
type: PropertyValue
value reference: Technology & Innovation

New Location Expansion (2026)
type: PropertyValue
value reference: Growth & Expansion

Restaurant Design Innovation
type: PropertyValue
value reference: Brand Experience

Price Advantage for Value Seekers
type: PropertyValue
value reference: Pricing Comparison

Average Wait Time
type: PropertyValue
value reference: Service Speed

Customization Options per Burger
type: PropertyValue
value reference: Product

US Locations
type: PropertyValue
value reference: Accessibility

Beef Sourcing Quality
type: PropertyValue
value reference: Ingredients

Average Meal Cost (Burger + Fries + Drink)
type: PropertyValue
value reference: Pricing

Drive-Thru Average Transaction Time
type: PropertyValue
value reference: Operational Efficiency

Digital/Online Sales Percentage
type: PropertyValue
value reference: Digital Innovation

Menu Variety
type: PropertyValue
value reference: Product Diversity

Beef Quality Standard
type: PropertyValue
value reference: Ingredient Quality

Brand Recognition (Global)
type: PropertyValue
value reference: Brand Strength

Breakfast Availability Hours
type: PropertyValue
value reference: Service Hours

Social Media Followers (Twitter/X)
type: PropertyValue
value reference: Digital Engagement

Average Order Fulfillment Time
type: PropertyValue
value reference: Service Quality

Beef Quality Grade
type: PropertyValue
value reference: Ingredient Quality

International Country Presence
type: PropertyValue
value reference: Global Reach

Average Burger Calorie Content
type: PropertyValue
value reference: Nutrition

Beef Fat Content Ratio
type: PropertyValue
value reference: Quality

Available Toppings
type: PropertyValue
value reference: Customization

US Restaurant Locations
type: PropertyValue
value reference: Accessibility

Average Price per Combo Meal
type: PropertyValue
value reference: Value & Pricing

Beef Patty Sourcing Method
type: PropertyValue
value reference: Product Quality

Mobile App Active Users
type: PropertyValue
value reference: Digital Engagement