Brevo offers significantly lower email costs ($20/month for unlimited emails vs Mailchimp's $350+/month) and includes SMS and CRM features in the base plan, while Mailchimp provides superior automation workflows, better template design tools, and stronger integrations with 300+ apps compared to Brevo's 150+.
Brevo vs Mailchimp — Side-by-side comparison on A Versus B
Affordable email marketing and SMS platform designed for small businesses and startups.
Multi-channel marketing automation platform with advanced segmentation and e-commerce tools.
Email Pricing Model. SMS Marketing Included. CRM Features. Automation Workflows. App Integrations. Template Library. Free Plan Contact Limit
Choose Brevo if you prioritize cost savings, need SMS and CRM built-in, and run simple to moderate email campaigns—it's ideal for startups, small businesses, and cost-conscious marketers. Choose Mailchimp if you require advanced automation, extensive integrations, premium templates, and sophisticated segmentation—it's better for growing companies, e-commerce businesses, and agencies handling complex campaigns.
Brevo: Advanced automation with dynamic content triggers | Mailchimp: Advanced (conditional, behavioral triggers)
Brevo: Full CRM with advanced segmentation and scoring | Mailchimp: N/A
Brevo: Feature-rich, steeper learning curve | Mailchimp: N/A
Brevo: Emails sent per month | Mailchimp: N/A
Brevo: Generous, unlimited across plans | Mailchimp: N/A
Brevo: Free for all users | Mailchimp: N/A
Brevo: Standard segmentation engine | Mailchimp: N/A
Brevo: 4 (Email, SMS, WhatsApp, Social) | Mailchimp: N/A
Brevo: Multiple AI platform enhancements (2026) | Mailchimp: N/A
Brevo: Expanding CRM data capabilities | Mailchimp: N/A
Brevo: Easier setup for essentials | Mailchimp: N/A
Brevo: $0.60 per 1,000 emails + $5/year base | Mailchimp: $13/month (Essentials)
Brevo: Unlimited (pay-per-email) | Mailchimp: $800/month (100,000 contacts)
Brevo: Limited contacts with basic features | Mailchimp: Full-featured free plan
Brevo: Dated appearance | Mailchimp: Modern and professional
Brevo: Advanced workflows from Standard plan | Mailchimp: Advanced automation included
Brevo: Available ($18+/month) | Mailchimp: All paid plans
Brevo: Includes native CRM and SMS | Mailchimp: Third-party integrations
Brevo: Enterprise and small business | Mailchimp: Transactional email and small business
Brevo: 300 (14 days only) | Mailchimp: N/A
Brevo: 12 standard events | Mailchimp: N/A
Brevo: 100+ pre-built templates | Mailchimp: ~5 basic automations
Brevo: 200+ templates | Mailchimp: 1,000+ templates
Brevo: Enterprise plan only ($300+/month) | Mailchimp: Phone support on paid plans only
Brevo: Yes (all plans) | Mailchimp: No (add-on only)
Brevo: Full CRM with deals, pipeline, and forecasting | Mailchimp: N/A
Annual Cost Savings vs Constant Contact (10K contacts)
Brevo: $3,024 savings per year | Mailchimp: N/A
Brevo: 90+ templates | Mailchimp: 100+ templates
Brevo: 24 hours average | Mailchimp: Email-based, no SLA
Brevo: 50 on paid, limited | Mailchimp: Limited basic sequences
Ecommerce-Specific Abandoned Cart Feature
Brevo: Basic product recovery emails | Mailchimp: N/A
Brevo: Unlimited contacts (Free plan available) | Mailchimp: N/A
Brevo: 300 contacts | Mailchimp: 500 contacts
Brevo: Basic deal tracking only | Mailchimp: N/A
Brevo: Basic (contact management, no deal tracking) | Mailchimp: N/A
Brevo: Yes (Email+ and above) | Mailchimp: N/A
Brevo: Yes (Email+ plan) | Mailchimp: Advanced AI copywriter with subject line optimization
Brevo: 300 calls/min | Mailchimp: 10 calls/second
Brevo: Contact management only | Mailchimp: N/A
Brevo: 15 steps | Mailchimp: Unlimited steps
Brevo: 150+ integrations | Mailchimp: 500+
Brevo: Yes | Mailchimp: No (paid add-on)
Brevo: Included in plans | Mailchimp: N/A
Brevo: N/A | Mailchimp: Yes (500 contacts)
Brevo: N/A | Mailchimp: 7 (moderate to high)
Brevo: N/A | Mailchimp: Sophisticated data-driven rules
Brevo: N/A | Mailchimp: Yes, varies by plan
Brevo: N/A | Mailchimp: Yes, with international expansion
Brevo: N/A | Mailchimp: Free on all plans
Brevo: N/A | Mailchimp: Basic (Customer Journey Builder)
Brevo: N/A | Mailchimp: A/B testing and design testing (free)
Brevo: N/A | Mailchimp: More extensive platform coverage
Brevo: N/A | Mailchimp: Basic contact management
Brevo: N/A | Mailchimp: Beginner-friendly
Brevo: N/A | Mailchimp: Limited (abandoned cart via integrations)
Brevo: N/A | Mailchimp: Yes - charges per contact/send overages
Brevo: N/A | Mailchimp: Comprehensive campaign performance and subscriber insights
Brevo: N/A | Mailchimp: Basic personalization features
Brevo: N/A | Mailchimp: Available but less intuitive setup
Brevo: N/A | Mailchimp: Full SMS suite with 2026 international expansion
Brevo: N/A | Mailchimp: Legacy interface, steep learning curve
Brevo: N/A | Mailchimp: Full native CRM platform integrated
Brevo: N/A | Mailchimp: Limited core features only
Brevo: N/A | Mailchimp: Extensive design variety and customization
Brevo: N/A | Mailchimp: Standard audience segmentation
Brevo: N/A | Mailchimp: Basic contact data syncing
Brevo: N/A | Mailchimp: No (API integration only)
Brevo: N/A | Mailchimp: Yes (added 2026, supports international markets)
Contact List Size Limit (Standard Pricing)
Brevo: N/A | Mailchimp: Unlimited growth with pro-rated pricing
Brevo: N/A | Mailchimp: 1,000 emails/month
Brevo: N/A | Mailchimp: Capped by contact tier multipliers
Brevo: N/A | Mailchimp: 13 million users
Brevo: N/A | Mailchimp: Full CRM suite with advanced segmentation
Brevo: N/A | Mailchimp: Limited e-commerce via integrations
Price Scaling Factor at 5,000 Subscribers
Brevo: N/A | Mailchimp: Steep 3-4x multiplier
Brevo: N/A | Mailchimp: Basic add-on CRM
Brevo: N/A | Mailchimp: Manual segmentation only
Brevo: N/A | Mailchimp: Email, basic social
Brevo: N/A | Mailchimp: Minimal (intuitive interface)
Brevo: N/A | Mailchimp: Standard quarterly updates
Brevo: N/A | Mailchimp: Yes, full CRM suite
Brevo: N/A | Mailchimp: Email, SMS, landing pages, ads
Brevo: N/A | Mailchimp: Moderate, marketing-focused
Brevo: N/A | Mailchimp: 300,000 (based on plan)
Brevo: N/A | Mailchimp: Yes (up to 500 contacts)
Brevo: N/A | Mailchimp: Yes (drag-and-drop, AI-assisted)
Brevo: N/A | Mailchimp: Full CRM with customer profiles
Brevo: N/A | Mailchimp: 500 (free) / 5,000 (paid)
Brevo: N/A | Mailchimp: 0.08 months (1 hour)
Brevo: N/A | Mailchimp: 3 (Salesforce, HubSpot, custom)
Brevo: N/A | Mailchimp: Behavioral segmentation only
Brevo: N/A | Mailchimp: Basic (list segmentation only)
Brevo: N/A | Mailchimp: No (Zapier third-party only)
Brevo: N/A | Mailchimp: 1 (beginner-friendly)
Brevo: N/A | Mailchimp: 500 free contacts
Brevo: N/A | Mailchimp: None (requires third-party solutions)
Brevo: N/A | Mailchimp: Unlimited (with 10k contacts max)
Brevo: N/A | Mailchimp: Not applicable (subscriber-based)
Starter Tier Monthly Cost (50k contacts)
Automation Workflow Steps (Free/Starter Tier)
Brevo: N/A | Mailchimp: Unlimited (standard feature)
Brevo: N/A | Mailchimp: Unlimited (with pricing increase)
Brevo: N/A | Mailchimp: 0% (you handle payments)
Brevo: N/A | Mailchimp: No (third-party required)
Brevo: N/A | Mailchimp: Yes (subject lines, send time)
Brevo: N/A | Mailchimp: Included in paid plans
Brevo: N/A | Mailchimp: 30+ (payment processor + Mailchimp config)
Brevo: N/A | Mailchimp: $0 (free tier) or $20 (Pro)
Brevo: N/A | Mailchimp: Not offered (email-focused)
Brevo: N/A | Mailchimp: 5 (Email, SMS, Social Ads, Landing Pages, Postcards)
Brevo: N/A | Mailchimp: 0.5-2 hours (no code required)
Brevo: N/A | Mailchimp: Limited (up to 5-10 per plan tier)
Brevo: N/A | Mailchimp: $0.01-0.05 per SMS
Brevo: N/A | Mailchimp: $2–$7 (plan-dependent)
Brevo: N/A | Mailchimp: 0.5–1 hour (UI-based)
Brevo: N/A | Mailchimp: Advanced (subject, send time, content)
Brevo: N/A | Mailchimp: Manual review required
Brevo: N/A | Mailchimp: Full CRM with segmentation, tagging, custom fields
Brevo: N/A | Mailchimp: $200–$350 (based on tier)
Brevo: N/A | Mailchimp: $0.01 (SMS add-on)
Brevo: N/A | Mailchimp: 100+ professional templates
Brevo: N/A | Mailchimp: 1 day (no-code signup)
Brevo: N/A | Mailchimp: 12M+ users (2025)
Brevo: N/A | Mailchimp: 20 (1K-contact plan)
Brevo: N/A | Mailchimp: 500+ templates including AI-generated
Brevo: N/A | Mailchimp: $20 additional per month
Brevo: N/A | Mailchimp: Advanced abandoned cart, product recommendations, dynamic pricing
Brevo: N/A | Mailchimp: Basic automation on free plan
Brevo: N/A | Mailchimp: Limited - basic integration support only
Brevo: N/A | Mailchimp: Advanced visual builder included
Brevo: N/A | Mailchimp: List management only
Brevo: N/A | Mailchimp: Yes - iOS and Android
Brevo: N/A | Mailchimp: Yes (drag-and-drop)
Brevo: N/A | Mailchimp: Available at higher tiers
Brevo: N/A | Mailchimp: Advanced (100+ triggers, unlimited branching)
Brevo: N/A | Mailchimp: 0 (Third-party only)
Brevo: N/A | Mailchimp: 5+ (Shopify, WooCommerce, BigCommerce, Squarespace, others)
How to choose between Brevo and Mailchimp
Brevo vs Mailchimp — Structured Comparison Data
Machine-readable comparison dataset for Brevo vs Mailchimp. Contains 212 attribute comparisons, 5 FAQ pairs.
Brevo vs Mailchimp — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Brevo vs Mailchimp.
Which platform is cheaper for small businesses with growing contact lists?
Brevo is significantly cheaper. At 10,000 contacts, Brevo costs $20/month vs Mailchimp's $145/month (87% savings). Even at 50,000 contacts, Brevo remains $20/month while Mailchimp jumps to $350/month. For a small business growing from 5,000 to 25,000 contacts over two years, Brevo saves approximately $3,900-5,200 annually.
Can I use SMS marketing on both platforms without extra costs?
Only Brevo includes SMS marketing in its base paid plan ($20/month covers both email and SMS). Mailchimp requires you to purchase SMS credits separately at $10-20 per month minimum, plus per-message costs starting at $0.07-0.10 per SMS. For a business sending 5,000 SMS/month, Mailchimp could cost $350-500/month extra.
Which platform is better for complex, multi-step email automation sequences?
Mailchimp excels with unlimited workflow steps, advanced conditional logic, and A/B testing capabilities. Brevo limits workflows to 15 steps maximum. If you need sequences with 30+ branching conditions based on user behavior, Mailchimp is the better choice. However, Brevo's 15-step limit covers 85% of typical business use cases.
Mailchimp offers 1,000+ professionally designed templates with a more polished drag-and-drop editor, while Brevo provides 200+ templates that are more basic in design. Mailchimp's templates are better optimized for mobile and conversion-focused designs. Brevo's templates are sufficient for standard newsletters but lack the sophistication needed for high-end e-commerce campaigns.
Which integrates better with e-commerce platforms?
Mailchimp has superior e-commerce integrations: native connectors for Shopify (27M+ shops), WooCommerce, BigCommerce, and cart abandonment features. Brevo integrates with e-commerce platforms but has fewer pre-built connectors and requires more manual setup. For Shopify stores specifically, Mailchimp's native integration provides better sync and automation than Brevo.
How to Choose Between Brevo and Mailchimp
Email Pricing Model: Brevo has $20/month for unlimited emails, while Mailchimp has $350+/month for 50,000 contacts.
SMS Marketing Included: Brevo has Yes (base plan), while Mailchimp has Requires separate paid add-on.
CRM Features: Brevo has Included in all plans, while Mailchimp has Requires upgrade to premium.
Automation Workflows: Brevo has Basic workflows, 15-step limit, while Mailchimp has Advanced workflows, unlimited steps.
App Integrations: Brevo has 150+ integrations, while Mailchimp has 300+ integrations.
Template Library: Brevo has 200+ templates, while Mailchimp has 1,000+ professionally designed templates.
Free Plan Contact Limit: Brevo has 300 contacts, while Mailchimp has 500 contacts.