Klaviyo is a specialized email and SMS marketing platform with superior segmentation and automation capabilities, while Brevo is a broader marketing automation suite that combines email, SMS, CRM, and landing pages at a lower starting price. Klaviyo excels for e-commerce brands prioritizing advanced customer journeys, while Brevo suits businesses seeking an all-in-one solution.
Brevo vs Klaviyo — Side-by-side comparison on A Versus B
All-in-one marketing automation platform with integrated CRM, SMS, and live chat.
E-commerce-focused email and SMS marketing platform with advanced segmentation and predictive analytics.
Starting Price (Monthly). Email Segmentation Capabilities. Built-in CRM Features. SMS Message Pricing Per Unit. Native Landing Page Builder. Ecommerce Revenue Attribution. API Rate Limits (requests/second)
Choose Brevo if you need an affordable all-in-one marketing platform with built-in CRM, landing pages, and basic automation for small-to-medium businesses. Choose Klaviyo if you're a growth-focused e-commerce brand willing to pay premium pricing for advanced segmentation, predictive analytics, and sophisticated customer journey automation that directly impacts revenue.
Brevo: Advanced automation with dynamic content triggers | Klaviyo: N/A
Brevo: Full CRM with advanced segmentation and scoring | Klaviyo: N/A
Brevo: Feature-rich, steeper learning curve | Klaviyo: N/A
Brevo: Emails sent per month | Klaviyo: Active profiles (contacts with behavior)
Brevo: Generous, unlimited across plans | Klaviyo: Limited (plan-dependent)
Brevo: Free for all users | Klaviyo: Included (higher plans only)
Brevo: Standard segmentation engine | Klaviyo: Advanced behavioral data segmentation
Brevo: 4 (Email, SMS, WhatsApp, Social) | Klaviyo: 3 (Email, SMS, WhatsApp)
Brevo: Multiple AI platform enhancements (2026) | Klaviyo: Personalized send time optimization
Brevo: Expanding CRM data capabilities | Klaviyo: Built-in CDP as core foundation
Brevo: Easier setup for essentials | Klaviyo: Steeper learning curve (data-focused)
Brevo: $0.60 per 1,000 emails + $5/year base | Klaviyo: N/A
Brevo: Unlimited (pay-per-email) | Klaviyo: N/A
Brevo: Limited contacts with basic features | Klaviyo: N/A
Brevo: Advanced workflows from Standard plan | Klaviyo: N/A
Brevo: Available ($18+/month) | Klaviyo: Yes, multi-channel A/B testing
Brevo: Includes native CRM and SMS | Klaviyo: N/A
Brevo: Enterprise and small business | Klaviyo: N/A
Brevo: 300 (14 days only) | Klaviyo: N/A
Brevo: 12 standard events | Klaviyo: N/A
Brevo: 100+ pre-built templates | Klaviyo: Unlimited with predictive optimization
Brevo: Enterprise plan only ($300+/month) | Klaviyo: N/A
Brevo: Yes (all plans) | Klaviyo: Yes, native SMS
Brevo: Full CRM with deals, pipeline, and forecasting | Klaviyo: N/A
Annual Cost Savings vs Constant Contact (10K contacts)
Brevo: $3,024 savings per year | Klaviyo: N/A
Brevo: 50 on paid, limited | Klaviyo: N/A
Ecommerce-Specific Abandoned Cart Feature
Brevo: Basic product recovery emails | Klaviyo: N/A
Brevo: Unlimited contacts (Free plan available) | Klaviyo: N/A
Brevo: Basic deal tracking only | Klaviyo: N/A
Brevo: Basic (contact management, no deal tracking) | Klaviyo: N/A
Brevo: Yes (Email+ and above) | Klaviyo: N/A
Brevo: Contact management only | Klaviyo: N/A
Brevo: Subject line, send time only | Klaviyo: Subject, content, send time, segment split
Native Segmentation with Behavioral Triggers
Brevo: Standard (tag-based filters) | Klaviyo: Advanced (predictive + behavioral)
Brevo: Yes (full CRM with pipeline) | Klaviyo: No (contact profiles only)
Brevo: Yes (unlimited) | Klaviyo: No (requires third-party)
Brevo: N/A | Klaviyo: All email features included
Brevo: N/A | Klaviyo: eCommerce-optimized templates
Brevo: N/A | Klaviyo: Advanced behavior-led segmentation
Brevo: N/A | Klaviyo: Unified customer data foundation
Brevo: N/A | Klaviyo: Basic email features only
Brevo: N/A | Klaviyo: Extensive custom via API
Brevo: N/A | Klaviyo: Real-time behavioral graphs with continuous updates
Brevo: N/A | Klaviyo: Email, SMS, push, in-app, direct mail
Brevo: N/A | Klaviyo: Higher minimum investment required
Brevo: N/A | Klaviyo: Mid-to-large ecommerce, Shopify Plus, data-driven brands
Average eCommerce Email Revenue Per Send
Brevo: N/A | Klaviyo: $20/month (500 contacts)
Brevo: N/A | Klaviyo: Varies by plan features
Brevo: N/A | Klaviyo: B2C customer data platform
Brevo: N/A | Klaviyo: Included in all plans
Brevo: N/A | Klaviyo: 4,200% ROI (industry average)
Brevo: N/A | Klaviyo: Email, SMS, push (native)
Brevo: N/A | Klaviyo: Limited 2-way capability
Brevo: N/A | Klaviyo: Native email + SMS + pop-ups
Brevo: N/A | Klaviyo: Smart scheduling with AI optimization
Brevo: N/A | Klaviyo: Predictive send-time optimization (Q4 2025), AI-driven personalization
Brevo: N/A | Klaviyo: Enterprise-grade, proven at scale with dedicated infrastructure
Brevo: N/A | Klaviyo: Unlimited triggered sequences with advanced conditional logic
Brevo: N/A | Klaviyo: SMB to Enterprise (all Shopify store sizes)
Brevo: N/A | Klaviyo: $72 per email sent
Brevo: N/A | Klaviyo: Industry average 4,200%
Brevo: N/A | Klaviyo: Deep native with purchase-event segmentation
Brevo: N/A | Klaviyo: Behavioral purchase-event segmentation
Brevo: N/A | Klaviyo: North America eCommerce focus
Brevo: N/A | Klaviyo: $20+ (usage-based)
Brevo: N/A | Klaviyo: Email, SMS, Web Push, Forms
Brevo: N/A | Klaviyo: 24/5 email, phone 9-5 EST
Brevo: N/A | Klaviyo: Behavioral, predictive, e-commerce segments, custom attributes
Brevo: N/A | Klaviyo: 150,000+ e-commerce merchants
Brevo: N/A | Klaviyo: Advanced multi-channel
Brevo: N/A | Klaviyo: Native integration with major platforms
Brevo: N/A | Klaviyo: AI-powered with customer data platform
Brevo: N/A | Klaviyo: No, third-party required
Brevo: N/A | Klaviyo: Native SMS included
Brevo: N/A | Klaviyo: 200+ Shopify-optimized
Brevo: N/A | Klaviyo: 10-15% with predictive send time
Brevo: N/A | Klaviyo: 5 active automations
Brevo: N/A | Klaviyo: 150+ with AI generation
Brevo: N/A | Klaviyo: $20 (for 500 contacts)
Brevo: N/A | Klaviyo: 1-2 weeks (visual setup)
Brevo: N/A | Klaviyo: Native built-in integration
Mid-Tier Price (5K contacts/subscribers)
Enterprise Price (100K+ contacts/subscribers)
Brevo: N/A | Klaviyo: Basic customer profiles only
Brevo: N/A | Klaviyo: Basic behavioral and manual only
Brevo: N/A | Klaviyo: Native deep integration with pre-built flows
Brevo: N/A | Klaviyo: Yes, included with segmentation
Brevo: N/A | Klaviyo: Advanced (20+ trigger types)
Brevo: N/A | Klaviyo: $0.01-0.015 (add-on)
Mid-Tier Plan Monthly Cost (10k contacts)
Brevo: N/A | Klaviyo: Customer profiles and purchase history only
Brevo vs Klaviyo — Structured Comparison Data
Machine-readable comparison dataset for Brevo vs Klaviyo. Contains 201 attribute comparisons, 5 FAQ pairs.
Brevo vs Klaviyo — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Brevo vs Klaviyo.
Which platform is better for e-commerce brands?
Klaviyo is the superior choice for e-commerce. It offers advanced behavioral segmentation, predictive analytics (Predictive Churn, Predicted LTV), multi-touch attribution to track revenue by campaign, and deeper Shopify/WooCommerce integrations. Brevo works for basic email marketing but lacks the revenue-focused analytics that drive DTC success.
Which is more cost-effective for SMS marketing?
Klaviyo is dramatically cheaper for SMS—at $0.01-$0.02 per message versus Brevo's $0.06-$0.10. For a brand sending 100,000 monthly SMS messages, Klaviyo costs $1,000-$2,000 while Brevo costs $6,000-$10,000. However, Brevo includes SMS credits in its base plan, while Klaviyo charges per-message separately.
Does Klaviyo have a CRM or do I need another tool?
Klaviyo has contact profiles and basic company data, but no full CRM. You'll need to integrate a CRM like HubSpot, Pipedrive, or Salesforce for pipeline management and sales workflows. Brevo includes a native CRM module, eliminating this additional cost and integration step.
Can I build landing pages with these platforms?
Brevo includes unlimited drag-and-drop landing pages in all plans. Klaviyo does not—you'll need third-party tools like Unbounce, Leadpages, or Instapage. If landing pages are central to your marketing, Brevo saves $30-$50/month and setup complexity.
Both offer 24/7 email support on paid plans. Klaviyo generally receives higher marks for support responsiveness (typically 2-4 hour response on paid plans) and deeper e-commerce expertise. Brevo's support is adequate but slower (4-8 hour average). Klaviyo's paid tier includes phone support; Brevo does not.
Starting Price (Monthly): Brevo has $20, while Klaviyo has $29.
Consider: Email Segmentation Capabilities
Email Segmentation Capabilities: Brevo has Basic to intermediate (standard filters and tags), while Klaviyo has Advanced (behavioral, predictive, dynamic content blocks).
Built-in CRM Features: Brevo has Full CRM module with contact management, while Klaviyo has CRM-lite with contact profiles only.
SMS Message Pricing Per Unit: Brevo has $0.06-$0.10 per SMS, while Klaviyo has $0.01-$0.02 per SMS.
Native Landing Page Builder: Brevo has Included (unlimited pages), while Klaviyo has Not included (requires integration).
Ecommerce Revenue Attribution: Brevo has Basic (Last-click only), while Klaviyo has Advanced (multi-touch attribution, predictive analytics).
Consider: API Rate Limits (requests/second)
API Rate Limits (requests/second): Brevo has 10 requests/sec, while Klaviyo has 30 requests/sec.