Brevo vs ActiveCampaign
type: Article
description: ActiveCampaign is a specialized marketing automation and CRM platform with advanced workflow automation and AI-powered sales features, while Brevo is a more affordable, all-in-one solution combining email marketing, SMS, and basic CRM that's better for budget-conscious small businesses.
language: en-US
date published: 2026-07-08T07:38:17.279Z
date created: 2026-07-08T07:38:17.279Z
date modified: 2026-07-08T07:38:17.309Z
content reference time: 2026-07-08T07:38:17.309Z
author: A Versus B
publisher: A Versus B
about: Brevo
about: ActiveCampaign
abstract: ActiveCampaign is a specialized marketing automation and CRM platform with advanced workflow automation and AI-powered sales features, while Brevo is a more affordable, all-in-one solution combining email marketing, SMS, and basic CRM that's better for budget-conscious small businesses.
text: Starting Price. Contact Limit (Free Plan). Marketing Automation Workflows. Built-in SMS Marketing. CRM Functionality. Email Templates. API Rate Limit (calls/minute)
conclusion text: Choose ActiveCampaign if you need enterprise-grade marketing automation, advanced CRM capabilities, and AI-driven sales features for growing mid-market companies. Choose Brevo if you prioritize affordability, need integrated SMS marketing out-of-the-box, and want a simpler solution for small businesses or startups with basic automation needs.
additional property: Free Plan Subscriber Limit
  type: PropertyValue
  value: Brevo: 300 | ActiveCampaign: N/A
additional property: Starter Plan Monthly Cost
  type: PropertyValue
  value: Brevo: $29 | ActiveCampaign: N/A
additional property: Contact Limit at Entry Paid Tier
  type: PropertyValue
  value: Brevo: 500,000 | ActiveCampaign: N/A
additional property: Landing Pages on Free Plan
  type: PropertyValue
  value: Brevo: Limited | ActiveCampaign: N/A
additional property: Email Automation Workflows
  type: PropertyValue
  value: Brevo: Advanced automation with dynamic content triggers | ActiveCampaign: N/A
additional property: Native CRM Integration
  type: PropertyValue
  value: Brevo: Full CRM with advanced segmentation and scoring | ActiveCampaign: N/A
additional property: Editor Learning Curve
  type: PropertyValue
  value: Brevo: Feature-rich, steeper learning curve | ActiveCampaign: N/A
additional property: Pricing Structure
  type: PropertyValue
  value: Brevo: Emails sent per month | ActiveCampaign: N/A
additional property: Free Contact Storage
  type: PropertyValue
  value: Brevo: Generous, unlimited across plans | ActiveCampaign: N/A
additional property: Email Support Cost
  type: PropertyValue
  value: Brevo: Free for all users | ActiveCampaign: N/A
additional property: Segmentation Capability
  type: PropertyValue
  value: Brevo: Standard segmentation engine | ActiveCampaign: N/A
additional property: Channels Supported
  type: PropertyValue
  value: Brevo: 4 (Email, SMS, WhatsApp, Social) | ActiveCampaign: N/A
additional property: AI Features Available
  type: PropertyValue
  value: Brevo: Multiple AI platform enhancements (2026) | ActiveCampaign: N/A
additional property: Customer Data Platform
  type: PropertyValue
  value: Brevo: Expanding CRM data capabilities | ActiveCampaign: N/A
additional property: Setup Complexity
  type: PropertyValue
  value: Brevo: Easier setup for essentials | ActiveCampaign: N/A
additional property: Starting Price (Paid Plan)
  type: PropertyValue
  value: Brevo: $0.60 per 1,000 emails + $5/year base | ActiveCampaign: N/A
additional property: Maximum Contact Plan
  type: PropertyValue
  value: Brevo: Unlimited (pay-per-email) | ActiveCampaign: N/A
additional property: Free Plan Availability
  type: PropertyValue
  value: Brevo: Limited contacts with basic features | ActiveCampaign: N/A
additional property: Email Template Quality
  type: PropertyValue
  value: Brevo: Dated appearance | ActiveCampaign: N/A
additional property: Automation Features
  type: PropertyValue
  value: Brevo: Advanced workflows from Standard plan | ActiveCampaign: N/A
additional property: A/B Testing
  type: PropertyValue
  value: Brevo: Available ($18+/month) | ActiveCampaign: N/A
additional property: Integration Capabilities
  type: PropertyValue
  value: Brevo: Includes native CRM and SMS | ActiveCampaign: N/A
additional property: G2 Award Count
  type: PropertyValue
  value: Brevo: Enterprise and small business | ActiveCampaign: N/A
additional property: Starter Plan Monthly Price
  type: PropertyValue
  value: Brevo: $20 | ActiveCampaign: $15/month
  value reference: ActiveCampaign
additional property: Emails Per Day (Free Tier)
  type: PropertyValue
  value: Brevo: 300 (14 days only) | ActiveCampaign: N/A
additional property: Average Deliverability Rate
  type: PropertyValue
  value: Brevo: 98.8% | ActiveCampaign: N/A
additional property: API Response Time (p95)
  type: PropertyValue
  value: Brevo: <200ms | ActiveCampaign: N/A
additional property: Uptime SLA
  type: PropertyValue
  value: Brevo: 99.9% | ActiveCampaign: N/A
additional property: SMS Messages Included (Starter)
  type: PropertyValue
  value: Brevo: 5 | ActiveCampaign: N/A
additional property: Built-in CRM/Automation
  type: PropertyValue
  value: Brevo: Yes (included) | ActiveCampaign: N/A
additional property: Webhook Event Types
  type: PropertyValue
  value: Brevo: 12 standard events | ActiveCampaign: N/A
additional property: Monthly Cost (10,000 contacts)
  type: PropertyValue
  value: Brevo: $20 | ActiveCampaign: N/A
additional property: Automation Workflow Complexity
  type: PropertyValue
  value: Brevo: 100+ pre-built templates | ActiveCampaign: Advanced (conditional logic, multi-branch)
additional property: Email Templates Included
  type: PropertyValue
  value: Brevo: 200+ templates | ActiveCampaign: N/A
additional property: Phone Support Availability
  type: PropertyValue
  value: Brevo: Enterprise plan only ($300+/month) | ActiveCampaign: N/A
additional property: SMS Marketing Included
  type: PropertyValue
  value: Brevo: Yes (all plans) | ActiveCampaign: Add-on only
additional property: CRM Features
  type: PropertyValue
  value: Brevo: Full CRM with deals, pipeline, and forecasting | ActiveCampaign: N/A
additional property: Annual Cost Savings vs Constant Contact (10K contacts)
  type: PropertyValue
  value: Brevo: $3,024 savings per year | ActiveCampaign: N/A
additional property: Starting Price (Monthly)
  type: PropertyValue
  value: Brevo: $20/month | ActiveCampaign: $15
  value reference: ActiveCampaign
additional property: Free Tier SMS Messages
  type: PropertyValue
  value: Brevo: 300 SMS | ActiveCampaign: N/A
additional property: Native Integrations
  type: PropertyValue
  value: Brevo: 200+ | ActiveCampaign: 1000+
  value reference: ActiveCampaign
additional property: Pre-built Email Templates
  type: PropertyValue
  value: Brevo: 90+ templates | ActiveCampaign: N/A
additional property: Customer Support Response Time
  type: PropertyValue
  value: Brevo: 24 hours average | ActiveCampaign: N/A
additional property: Automation Workflows
  type: PropertyValue
  value: Brevo: 50 on paid, limited | ActiveCampaign: N/A
additional property: Ecommerce-Specific Abandoned Cart Feature
  type: PropertyValue
  value: Brevo: Basic product recovery emails | ActiveCampaign: N/A
additional property: Monthly Contact Limit (Free Plan)
  type: PropertyValue
  value: Brevo: Unlimited contacts (Free plan available) | ActiveCampaign: N/A
additional property: Free Plan Contact Limit
  type: PropertyValue
  value: Brevo: 300 contacts | ActiveCampaign: 500 contacts
  value reference: ActiveCampaign
additional property: Email Marketing Included
  type: PropertyValue
  value: Brevo: Yes, all plans | ActiveCampaign: N/A
additional property: CRM Pipeline & Deal Management
  type: PropertyValue
  value: Brevo: Basic deal tracking only | ActiveCampaign: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/brevo
significant link: https://www.aversusb.net/alternatives/brevo
significant link: https://www.aversusb.net/entity/activecampaign
significant link: https://www.aversusb.net/alternatives/activecampaign
significant link: https://www.aversusb.net/api/answer/brevo-vs-activecampaign)
significant link: https://www.aversusb.net/api/v1/schema/brevo-vs-activecampaign)
related link: https://www.aversusb.net/compare/brevo-vs-mailchimp)
related link: https://www.aversusb.net/compare/activecampaign-vs-mailchimp
related link: https://www.aversusb.net/compare/activecampaign-vs-hubspot
related link: https://www.aversusb.net/compare/mailerlite-vs-brevo
related link: https://www.aversusb.net/compare/klaviyo-vs-brevo
related link: https://www.aversusb.net/compare/activecampaign-vs-klaviyo
related link: https://www.aversusb.net/compare/activecampaign-vs-convertkit
related link: https://www.aversusb.net/compare/activecampaign-vs-constant-contact
teaches: How to choose between Brevo and ActiveCampaign
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Brevo vs ActiveCampaign — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Brevo
type: SoftwareApplication
language: en-US
description: All-in-one marketing automation platform combining email, SMS, CRM, and chat in one integrated solution.
subject of: Brevo vs ActiveCampaign

ActiveCampaign
type: SoftwareApplication
alternate name: Activecampaign
language: en-US
description: Marketing automation CRM with behavioral AI and advanced email workflows for SMBs.
subject of: Brevo vs ActiveCampaign

Brevo vs ActiveCampaign — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Brevo vs ActiveCampaign. Contains 145 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Free Plan Subscriber Limit
  type: PropertyValue
  value reference: Pricing & Limits
variable measured: Starter Plan Monthly Cost
  type: PropertyValue
  value reference: Pricing
variable measured: Contact Limit at Entry Paid Tier
  type: PropertyValue
  value reference: Pricing & Limits
variable measured: Landing Pages on Free Plan
  type: PropertyValue
  value reference: Features
variable measured: Email Automation Workflows
  type: PropertyValue
  value reference: Features
variable measured: Native CRM Integration
  type: PropertyValue
  value reference: Features
variable measured: Editor Learning Curve
  type: PropertyValue
  value reference: Usability
variable measured: Pricing Structure
  type: PropertyValue
  value reference: Pricing
variable measured: Free Contact Storage
  type: PropertyValue
  value reference: Pricing
variable measured: Email Support Cost
  type: PropertyValue
  value reference: Support
variable measured: Segmentation Capability
  type: PropertyValue
  value reference: Features
variable measured: Channels Supported
  type: PropertyValue
  value reference: Features
variable measured: AI Features Available
  type: PropertyValue
  value reference: Features
variable measured: Customer Data Platform
  type: PropertyValue
  value reference: Features
variable measured: Setup Complexity
  type: PropertyValue
  value reference: Operations
variable measured: Starting Price (Paid Plan)
  type: PropertyValue
  value reference: Pricing
variable measured: Maximum Contact Plan
  type: PropertyValue
  value reference: Pricing
variable measured: Free Plan Availability
  type: PropertyValue
  value reference: Pricing
variable measured: Email Template Quality
  type: PropertyValue
  value reference: Design
variable measured: Automation Features
  type: PropertyValue
  value reference: Features
variable measured: A/B Testing
  type: PropertyValue
  value reference: Optimization
variable measured: Integration Capabilities
  type: PropertyValue
  value reference: Integration
variable measured: G2 Award Count
  type: PropertyValue
  value reference: Recognition
variable measured: Starter Plan Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Emails Per Day (Free Tier)
  type: PropertyValue
  value reference: Pricing
variable measured: Average Deliverability Rate
  type: PropertyValue
  value reference: Performance
variable measured: API Response Time (p95)
  type: PropertyValue
  value reference: Performance
variable measured: Uptime SLA
  type: PropertyValue
  value reference: Reliability
variable measured: SMS Messages Included (Starter)
  type: PropertyValue
  value reference: Features
variable measured: Built-in CRM/Automation
  type: PropertyValue
  value reference: Features
variable measured: Webhook Event Types
  type: PropertyValue
  value reference: Features
variable measured: Monthly Cost (10,000 contacts)
  type: PropertyValue
  value reference: Pricing
variable measured: Automation Workflow Complexity
  type: PropertyValue
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variable measured: Email Templates Included
  type: PropertyValue
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variable measured: Phone Support Availability
  type: PropertyValue
  value reference: Support
variable measured: SMS Marketing Included
  type: PropertyValue
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variable measured: CRM Features
  type: PropertyValue
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variable measured: Annual Cost Savings vs Constant Contact (10K contacts)
  type: PropertyValue
  value reference: Value
variable measured: Starting Price (Monthly)
  type: PropertyValue
  value reference: Pricing
variable measured: Free Tier SMS Messages
  type: PropertyValue
  value reference: Features
variable measured: Native Integrations
  type: PropertyValue
  value reference: Integration
variable measured: Pre-built Email Templates
  type: PropertyValue
  value reference: Features
variable measured: Customer Support Response Time
  type: PropertyValue
  value reference: Support
variable measured: Automation Workflows
  type: PropertyValue
  value reference: Features
variable measured: Ecommerce-Specific Abandoned Cart Feature
  type: PropertyValue
  value reference: Features
variable measured: Monthly Contact Limit (Free Plan)
  type: PropertyValue
  value reference: Pricing
variable measured: Free Plan Contact Limit
  type: PropertyValue
  value reference: Features
variable measured: Email Marketing Included
  type: PropertyValue
  value reference: Marketing Tools
variable measured: CRM Pipeline & Deal Management
  type: PropertyValue
  value reference: Sales Features
variable measured: Lead Scoring
  type: PropertyValue
  value reference: Intelligence
variable measured: Minimum Monthly Cost (Core Plan)
  type: PropertyValue
  value reference: Pricing
variable measured: Free Tier Daily Email Limit
  type: PropertyValue
  value reference: Free Tier
variable measured: Pre-Built Automation Templates
  type: PropertyValue
  value reference: Features
variable measured: CRM Capability Level
  type: PropertyValue
  value reference: Features
variable measured: SMS Included in Base Plan
  type: PropertyValue
  value reference: Features
variable measured: AI Writing Assistant
  type: PropertyValue
  value reference: AI Features
variable measured: Starting Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Email Templates Available
  type: PropertyValue
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variable measured: API Rate Limit
  type: PropertyValue
  value reference: Technical
variable measured: Marketing Automation Sophistication
  type: PropertyValue
  value reference: Features
variable measured: CRM Pipeline Management
variable measured: Average Onboarding Time
variable measured: Monthly Cost (50,000 contacts)
variable measured: Free Plan Email Contact Limit
variable measured: Automation Workflow Step Limit
variable measured: Third-Party Integrations
variable measured: CRM Included in Base Plan
variable measured: Landing Page Builder Access
variable measured: AI Email Generation
is based on: https://www.aversusb.net/compare/brevo-vs-activecampaign)

Brevo vs ActiveCampaign — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Brevo vs ActiveCampaign.
has defined term: Pricing & Limits
has defined term: Pricing
has defined term: Features
has defined term: Usability
has defined term: Support
has defined term: Operations
has defined term: Design
has defined term: Optimization
has defined term: Integration
has defined term: Recognition
has defined term: Performance
has defined term: Reliability
has defined term: Value
has defined term: Marketing Tools
has defined term: Sales Features
has defined term: Intelligence
has defined term: Free Tier
has defined term: AI Features
has defined term: Technical
has defined term: Automation
has defined term: Workflow Automation
has defined term: Testing & QA
has defined term: Integrations
has defined term: Reputation
has defined term: Revenue Impact
has defined term: CRM Features
has defined term: Channel Support
has defined term: E-Commerce Features
has defined term: Workflow
has defined term: Capacity
has defined term: Pricing & Access
has defined term: User Experience
has defined term: Implementation
has defined term: Ecommerce
has defined term: Ecommerce Performance
has defined term: Onboarding
has defined term: Capability
has defined term: Customization
has defined term: Deployment
has defined term: Scalability
has defined term: Email Performance
has defined term: Accessibility

Pricing & Limits
type: DefinedTerm
term code: pricing-&-limits
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Operations
type: DefinedTerm
term code: operations
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Design
type: DefinedTerm
term code: design
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Optimization
type: DefinedTerm
term code: optimization
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Recognition
type: DefinedTerm
term code: recognition
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Reliability
type: DefinedTerm
term code: reliability
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Value
type: DefinedTerm
term code: value
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Marketing Tools
type: DefinedTerm
term code: marketing-tools
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Sales Features
type: DefinedTerm
term code: sales-features
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Intelligence
type: DefinedTerm
term code: intelligence
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Free Tier
type: DefinedTerm
term code: free-tier
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

AI Features
type: DefinedTerm
term code: ai-features
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Technical
type: DefinedTerm
term code: technical
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Automation
type: DefinedTerm
term code: automation
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Workflow Automation
type: DefinedTerm
term code: workflow-automation
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Testing & QA
type: DefinedTerm
term code: testing-&-qa
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Reputation
type: DefinedTerm
term code: reputation
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Revenue Impact
type: DefinedTerm
term code: revenue-impact
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

CRM Features
type: DefinedTerm
term code: crm-features
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Channel Support
type: DefinedTerm
term code: channel-support
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

E-Commerce Features
type: DefinedTerm
term code: e-commerce-features
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Workflow
type: DefinedTerm
term code: workflow
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Capacity
type: DefinedTerm
term code: capacity
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Pricing & Access
type: DefinedTerm
term code: pricing-&-access
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Ecommerce
type: DefinedTerm
term code: ecommerce
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Ecommerce Performance
type: DefinedTerm
term code: ecommerce-performance
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Onboarding
type: DefinedTerm
term code: onboarding
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Capability
type: DefinedTerm
term code: capability
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Customization
type: DefinedTerm
term code: customization
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Email Performance
type: DefinedTerm
term code: email-performance
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

Accessibility
type: DefinedTerm
term code: accessibility
in defined term set: Brevo vs ActiveCampaign — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-08T07:38:17.309Z
author: A Versus B
publisher: A Versus B
is part of: brevo-vs-activecampaign)
main entity: Which platform is better for SMS marketing?
  type: Question
  accepted answer: Answer
    text: Brevo includes SMS marketing natively in all plans with 160 monthly SMS credits on the free tier. ActiveCampaign requires SMS as a paid add-on. If SMS is critical to your strategy, Brevo offers better value since SMS is built-in at no extra cost, while ActiveCampaign charges $10-50/month additional depending on volume.
    language: en-US
main entity: Can I use these platforms without technical knowledge?
  type: Question
  accepted answer: Answer
    text: Brevo has a significantly easier learning curve with same-day setup possible for basic campaigns. ActiveCampaign requires 2-3 weeks of onboarding and training due to its advanced features and complexity. For non-technical teams, Brevo's intuitive interface is far more accessible; ActiveCampaign benefits from dedicated support or hiring skilled users.
    language: en-US
main entity: Which is better for B2B sales teams?
  type: Question
  accepted answer: Answer
    text: ActiveCampaign is built for B2B sales with enterprise CRM, account-based marketing, sales intelligence, and predictive lead scoring. Brevo lacks these advanced sales features. ActiveCampaign's deal tracking, pipeline visualization, and sales collaboration tools make it significantly better for complex B2B sales processes with multiple stakeholders.
    language: en-US
main entity: What's the total cost difference at scale?
  type: Question
  accepted answer: Answer
    text: At 10,000 contacts, Brevo costs approximately $99/month while ActiveCampaign starts at $149/month but scales to $299+/month for enterprise features. For small businesses staying under 5,000 contacts, Brevo remains 40-50% cheaper. For mid-market companies needing advanced CRM, ActiveCampaign's total cost of ownership (including time saved via automation) becomes more competitive.
    language: en-US
main entity: Which platform integrates better with third-party tools?
  type: Question
  accepted answer: Answer
    text: ActiveCampaign has a higher API rate limit (600 vs 300 calls/minute) and 1,000+ native integrations including Shopify, Stripe, and HubSpot. Brevo supports 500+ integrations but with lower API limits. ActiveCampaign is superior for complex tech stacks requiring frequent data syncing; Brevo handles standard integrations adequately for small businesses.
    language: en-US

How to Choose Between Brevo and ActiveCampaign
type: HowTo
description: ActiveCampaign is a specialized marketing automation and CRM platform with advanced workflow automation and AI-powered sales features, while Brevo is a more affordable, all-in-one solution combining email marketing, SMS, and basic CRM that's better for budget-conscious small businesses.
language: en-US
total time: PT3M
step: Consider: Starting Price
step: Consider: Contact Limit (Free Plan)
step: Consider: Marketing Automation Workflows
step: Consider: Built-in SMS Marketing
step: Consider: CRM Functionality
step: Consider: Email Templates
step: Consider: API Rate Limit (calls/minute)
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose ActiveCampaign if you need enterprise-grade marketing automation, advanced CRM capabilities, and AI-driven sales features for growing mid-market companies. Choose Brevo if you prioritize affordability, need integrated SMS marketing out-of-the-box, and want a simpler solution for small businesses or startups with basic automation needs.

Consider: Starting Price
type: HowToStep
position: 1
text: Starting Price: Brevo has $20/month, while ActiveCampaign has $15/month.

Consider: Contact Limit (Free Plan)
type: HowToStep
position: 2
text: Contact Limit (Free Plan): Brevo has 300 contacts, while ActiveCampaign has 500 contacts.

Consider: Marketing Automation Workflows
type: HowToStep
position: 3
text: Marketing Automation Workflows: Brevo has Basic workflows, while ActiveCampaign has Advanced AI-powered workflows.

Consider: Built-in SMS Marketing
type: HowToStep
position: 4
text: Built-in SMS Marketing: Brevo has Yes, included, while ActiveCampaign has Add-on feature.

Consider: CRM Functionality
type: HowToStep
position: 5
text: CRM Functionality: Brevo has Basic contact management, while ActiveCampaign has Enterprise-grade sales CRM.

Consider: Email Templates
type: HowToStep
position: 6
text: Email Templates: Brevo has 800+ templates, while ActiveCampaign has 500+ templates.

Consider: API Rate Limit (calls/minute)
type: HowToStep
position: 7
text: API Rate Limit (calls/minute): Brevo has 300 calls/min, while ActiveCampaign has 600 calls/min.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Brevo vs ActiveCampaign
review body: ActiveCampaign is a specialized marketing automation and CRM platform with advanced workflow automation and AI-powered sales features, while Brevo is a more affordable, all-in-one solution combining email marketing, SMS, and basic CRM that's better for budget-conscious small businesses.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Brevo vs ActiveCampaign

Lead Scoring
type: PropertyValue
value: Brevo: Rule-based only | ActiveCampaign: N/A

Minimum Monthly Cost (Core Plan)
type: PropertyValue
value: Brevo: $20 | ActiveCampaign: $9
value reference: ActiveCampaign

Free Tier Daily Email Limit
type: PropertyValue
value: Brevo: 300 emails/day | ActiveCampaign: Unlimited (500 contacts max)

Pre-Built Automation Templates
type: PropertyValue
value: Brevo: 100+ | ActiveCampaign: 500+
value reference: ActiveCampaign

CRM Capability Level
type: PropertyValue
value: Brevo: Basic (contact management, no deal tracking) | ActiveCampaign: Advanced (deals, pipelines, forecasting)

SMS Included in Base Plan
type: PropertyValue
value: Brevo: Yes (Email+ and above) | ActiveCampaign: Yes (all paid plans)

AI Writing Assistant
type: PropertyValue
value: Brevo: Yes (Email+ plan) | ActiveCampaign: Yes (all plans)

Starting Monthly Price
type: PropertyValue
value: Brevo: $20/month | ActiveCampaign: $9/month
value reference: ActiveCampaign

Email Templates Available
type: PropertyValue
value: Brevo: 200+ templates | ActiveCampaign: 500+ templates
value reference: ActiveCampaign

API Rate Limit
type: PropertyValue
value: Brevo: 300 calls/min | ActiveCampaign: 600 calls/min
value reference: ActiveCampaign

Marketing Automation Sophistication
type: PropertyValue
value: Brevo: Basic workflows | ActiveCampaign: Advanced AI-powered with predictive scoring

CRM Pipeline Management
type: PropertyValue
value: Brevo: Basic contact database | ActiveCampaign: Enterprise-grade sales CRM

Average Onboarding Time
type: PropertyValue
value: Brevo: 1 day | ActiveCampaign: 14 days
value reference: Brevo

Monthly Cost (50,000 contacts)
type: PropertyValue
value: Brevo: $20 | ActiveCampaign: N/A

Free Plan Email Contact Limit
type: PropertyValue
value: Brevo: 300 contacts | ActiveCampaign: N/A

Automation Workflow Step Limit
type: PropertyValue
value: Brevo: 15 steps | ActiveCampaign: N/A

Third-Party Integrations
type: PropertyValue
value: Brevo: 150+ integrations | ActiveCampaign: 1000+
value reference: ActiveCampaign

CRM Included in Base Plan
type: PropertyValue
value: Brevo: Yes | ActiveCampaign: N/A

Landing Page Builder Access
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: Plus plan ($99+/month) and above

AI Email Generation
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: AI-generated email drafts included

Automation Complexity Level
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: Advanced (Enterprise-grade automation)

Email Deliverability Testing
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: A/B testing and spam testing

eCommerce Platform Support
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: Limited platform support

CRM Integration Capabilities
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: Native CRM with advanced features

User Skill Level Required
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: Experienced marketers preferred

Mid-Tier Plan Monthly Price
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: $49/month (Plus)

Enterprise Plan Monthly Price
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: $145/month

Included Core Hubs
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: 2 (Marketing & CRM)

Unlimited Automation Available From
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: $49/month

Customer Review Parity
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: Nearly identical ratings

Minimum Contact Threshold (Starter)
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: 1,000 contacts

Average eCommerce Email Revenue Per Send
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: Not published

Starting Price (Email Only)
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: $9 (500 contacts)

Price at 100K Contacts
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: $385–$495

Built-in CRM for Sales Teams
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: Full B2B/B2C CRM with lead scoring

Native SMS Channel
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: Available (add-on/integration)

Shopify Integration Depth
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: Supported via marketplace

eCommerce Email Automation ROI
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: 4,200% ROI (industry average)

Multi-Channel Automation Support
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: Email, SMS, web, social, chat (native)

Base Monthly Price
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: $15

Contacts/Subscribers (Base Plan)
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: Unlimited

Landing Page Builder
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: No (forms only)

CRM & Deal Pipeline
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: Full-featured with scoring

Setup Time to Productivity
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: 2-4 weeks (with training)

Cost at 10,000 Subscribers
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: $149 (Pro plan, unlimited)

Max Contacts at Entry Plan
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: 1,000 contacts

Mid-Tier Plan Price
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: $49/month (Plus)

Built-In CRM
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: Yes

AI Predictive Features
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: Predictive sending, lead scoring

Automation Capabilities
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: Unlimited advanced workflows

Ease of Use
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: Moderate - requires learning

Starting Monthly Price (Annual Commitment)
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: $9

Lead Scoring Algorithms
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: Behavioral, manual, predictive (limited AI)

Built-in CRM Included
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: Yes (native)

User Training Required (Days)
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: 2-5 days

Salesforce CRM Sync Latency
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: 2-4 hour sync

Contacts at $99/Month
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: 10,000+

Average Setup Time
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: 4-8 weeks

Shopify Native Integration
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: Basic (via third-party apps)

Abandoned Cart Recovery Rate
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: 8-12% (varies by setup)

Advanced Segmentation
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: Yes (behavioral, predictive, dynamic)

Lowest Paid Plan Price
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: $15

Free Plan Monthly Email Limit
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: None (paid only)

Available Integrations
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: 1000+

Automation Workflows (Standard Plan)
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: Unlimited

Native CRM Integrations
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: 4+ (Salesforce, HubSpot, Pipedrive, native)

Implementation Time to Productivity
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: 1 week

Attribution Model Depth
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: 2 (last-click, first-click)

Typical User Seat Cost
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: $25-50

Lead Scoring AI Capability
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: Advanced predictive with AI priority ranking

Free Plan Available
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: No (14-day trial only)

API Call Rate Limit (per 15 min)
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: 10-300 calls (tier-dependent)

Custom Fields Supported
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: 100+ (plan-dependent)

Built-in Email Marketing Capabilities
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: Advanced with A/B testing, dynamic content, behavior triggers

AI-Powered Sales Features
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: Predictive send time, contact scoring, revenue attribution

Mid-Tier Plan Cost (100 contacts)
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: $49/month

Starting Price
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: $9 (Lite tier)

Free Tier Subscriber Limit
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: No free tier

CRM Functionality
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: Full CRM with sales pipelines and deal tracking

Pre-built Automation Workflows
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: 500+ pre-built workflows

Mid-tier Monthly Cost (50K subscribers)
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: $229/month

Ease of Use Rating
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: 3.9/5

Mid-Tier Monthly Price
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: $299

Daily API Rate Limit
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: 10,000

Implementation Time
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: 2-4 weeks

Email Template Library
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: 500+

Maximum Contacts (Mid-Tier Plan)
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: 100,000

Native ABM Tools
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: Limited functionality

Max Contacts (Starter Plan)
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: 500

Cost for 10 Users + 10,000 Contacts
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: $549 (10 seats @ $35 + contact tier)

Native APIs Available
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: 200+

Email Deliverability Rate
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: 97.2%

Average Implementation Time
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: 1-2 weeks

Marketing Automation Workflows (Pre-built)
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: 1000+

Custom Field Limit
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: 500

Languages Supported
type: PropertyValue
value: Brevo: N/A | ActiveCampaign: 20+

SpeakableSpecification
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Brevo — Wikipedia
type: CreativeWork

ActiveCampaign — Wikipedia
type: CreativeWork

Compare Brevo vs ActiveCampaign
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/brevo-vs-activecampaign)
object: Brevo
object: ActiveCampaign

CRM Pipeline Management
type: PropertyValue
value reference: Features

Average Onboarding Time
type: PropertyValue
value reference: Support

Monthly Cost (50,000 contacts)
type: PropertyValue
value reference: Pricing

Free Plan Email Contact Limit
type: PropertyValue
value reference: Pricing

Automation Workflow Step Limit
type: PropertyValue
value reference: Automation

Third-Party Integrations
type: PropertyValue
value reference: Features

CRM Included in Base Plan
type: PropertyValue
value reference: Features

Landing Page Builder Access
type: PropertyValue
value reference: Features

AI Email Generation
type: PropertyValue
value reference: Features

Automation Complexity Level
type: PropertyValue
value reference: Workflow Automation

Email Deliverability Testing
type: PropertyValue
value reference: Testing & QA

eCommerce Platform Support
type: PropertyValue
value reference: Integrations

CRM Integration Capabilities
type: PropertyValue
value reference: Integrations

User Skill Level Required
type: PropertyValue
value reference: Usability

Mid-Tier Plan Monthly Price
type: PropertyValue
value reference: Pricing

Enterprise Plan Monthly Price
type: PropertyValue
value reference: Pricing

Included Core Hubs
type: PropertyValue
value reference: Features

Unlimited Automation Available From
type: PropertyValue
value reference: Features

Customer Review Parity
type: PropertyValue
value reference: Reputation

Minimum Contact Threshold (Starter)
type: PropertyValue
value reference: Features

Average eCommerce Email Revenue Per Send
type: PropertyValue
value reference: Revenue Impact

Starting Price (Email Only)
type: PropertyValue
value reference: Pricing

Price at 100K Contacts
type: PropertyValue
value reference: Pricing

Built-in CRM for Sales Teams
type: PropertyValue
value reference: CRM Features

Native SMS Channel
type: PropertyValue
value reference: Channel Support

Shopify Integration Depth
type: PropertyValue
value reference: E-Commerce Features

eCommerce Email Automation ROI
type: PropertyValue
value reference: Revenue Impact

Multi-Channel Automation Support
type: PropertyValue
value reference: Workflow

Base Monthly Price
type: PropertyValue
value reference: Pricing

Contacts/Subscribers (Base Plan)
type: PropertyValue
value reference: Capacity

Landing Page Builder
type: PropertyValue
value reference: Features

CRM & Deal Pipeline
type: PropertyValue
value reference: Features

Setup Time to Productivity
type: PropertyValue
value reference: Usability

Cost at 10,000 Subscribers
type: PropertyValue
value reference: Pricing & Access

Max Contacts at Entry Plan
type: PropertyValue
value reference: Capacity

Mid-Tier Plan Price
type: PropertyValue
value reference: Pricing

Built-In CRM
type: PropertyValue
value reference: Features

AI Predictive Features
type: PropertyValue
value reference: Features

Automation Capabilities
type: PropertyValue
value reference: Features

Ease of Use
type: PropertyValue
value reference: User Experience

Starting Monthly Price (Annual Commitment)
type: PropertyValue
value reference: Pricing

Lead Scoring Algorithms
type: PropertyValue
value reference: Features

Built-in CRM Included
type: PropertyValue
value reference: Features

User Training Required (Days)
type: PropertyValue
value reference: Usability

Salesforce CRM Sync Latency
type: PropertyValue
value reference: Integration

Contacts at $99/Month
type: PropertyValue
value reference: Capacity

Average Setup Time
type: PropertyValue
value reference: Implementation

Shopify Native Integration
type: PropertyValue
value reference: Ecommerce

Abandoned Cart Recovery Rate
type: PropertyValue
value reference: Ecommerce Performance

Advanced Segmentation
type: PropertyValue
value reference: Automation

Lowest Paid Plan Price
type: PropertyValue
value reference: Pricing

Free Plan Monthly Email Limit
type: PropertyValue
value reference: Pricing

Available Integrations
type: PropertyValue
value reference: Integrations

Automation Workflows (Standard Plan)
type: PropertyValue
value reference: Features

Native CRM Integrations
type: PropertyValue
value reference: Integrations

Implementation Time to Productivity
type: PropertyValue
value reference: Onboarding

Attribution Model Depth
type: PropertyValue
value reference: Capability

Typical User Seat Cost
type: PropertyValue
value reference: Pricing

Lead Scoring AI Capability
type: PropertyValue
value reference: Capability

Free Plan Available
type: PropertyValue
value reference: Pricing

API Call Rate Limit (per 15 min)
type: PropertyValue
value reference: Technical

Custom Fields Supported
type: PropertyValue
value reference: Customization

Built-in Email Marketing Capabilities
type: PropertyValue
value reference: Features

AI-Powered Sales Features
type: PropertyValue
value reference: Features

Mid-Tier Plan Cost (100 contacts)
type: PropertyValue
value reference: Pricing

Starting Price
type: PropertyValue
value reference: Pricing

Free Tier Subscriber Limit
type: PropertyValue
value reference: Pricing

CRM Functionality
type: PropertyValue
value reference: Features

Pre-built Automation Workflows
type: PropertyValue
value reference: Features

Mid-tier Monthly Cost (50K subscribers)
type: PropertyValue
value reference: Pricing

Ease of Use Rating
type: PropertyValue
value reference: Usability

Mid-Tier Monthly Price
type: PropertyValue
value reference: Pricing

Daily API Rate Limit
type: PropertyValue
value reference: Technical

Implementation Time
type: PropertyValue
value reference: Deployment

Email Template Library
type: PropertyValue
value reference: Features

Maximum Contacts (Mid-Tier Plan)
type: PropertyValue
value reference: Scalability

Native ABM Tools
type: PropertyValue
value reference: Features

Max Contacts (Starter Plan)
type: PropertyValue
value reference: Capacity

Cost for 10 Users + 10,000 Contacts
type: PropertyValue
value reference: Pricing

Native APIs Available
type: PropertyValue
value reference: Integration

Email Deliverability Rate
type: PropertyValue
value reference: Email Performance

Average Implementation Time
type: PropertyValue
value reference: Usability

Marketing Automation Workflows (Pre-built)
type: PropertyValue
value reference: Features

Custom Field Limit
type: PropertyValue
value reference: Customization

Languages Supported
type: PropertyValue
value reference: Accessibility