Braze vs Klaviyo
type: Article
description: Braze excels at real-time customer engagement across multiple channels with advanced segmentation for large enterprises, while Klaviyo specializes in email and SMS marketing with superior ecommerce integrations and lower pricing for mid-market businesses.
language: en-US
date published: 2026-07-09T04:19:58.869Z
date created: 2026-07-09T04:19:58.869Z
date modified: 2026-07-09T04:19:58.910Z
content reference time: 2026-07-09T04:19:58.910Z
author: A Versus B
publisher: A Versus B
about: Braze
about: Klaviyo
abstract: Braze excels at real-time customer engagement across multiple channels with advanced segmentation for large enterprises, while Klaviyo specializes in email and SMS marketing with superior ecommerce integrations and lower pricing for mid-market businesses.
text: Primary Use Case. Starting Price (Monthly). Native Channels Supported. Ecommerce Integrations. Segmentation Depth. Best For Company Size. Free Trial Duration
conclusion text: Choose Braze if you're an enterprise needing sophisticated multi-channel orchestration, advanced AI-driven personalization, and real-time customer journey management across 6+ touchpoints. Choose Klaviyo if you're an ecommerce business or SMB prioritizing email/SMS excellence, intuitive interface, and cost-effectiveness with native ecommerce platform integrations.
additional property: Starting Monthly Price
  type: PropertyValue
  value: Braze: $1,200+ | Klaviyo: $20+ (usage-based)
  value reference: Klaviyo
additional property: Email Deliverability Rate
  type: PropertyValue
  value: Braze: 98.5% | Klaviyo: 99.2%
  value reference: Klaviyo
additional property: API Rate Limit
  type: PropertyValue
  value: Braze: 10,000 | Klaviyo: 10,000
additional property: Customer Support Availability
  type: PropertyValue
  value: Braze: 24/7 with dedicated account managers | Klaviyo: 24/5 email, phone 9-5 EST
additional property: Segmentation Capabilities
  type: PropertyValue
  value: Braze: Behavioral, predictive, custom cohorts | Klaviyo: Behavioral, predictive, e-commerce segments, custom attributes
additional property: Mobile App Users
  type: PropertyValue
  value: Braze: 1,500+ enterprise users | Klaviyo: 150,000+ e-commerce merchants
additional property: Learning Curve
  type: PropertyValue
  value: Braze: 4-8 weeks | Klaviyo: 1-2 weeks
  value reference: Klaviyo
additional property: Market Valuation (2026)
  type: PropertyValue
  value: Braze: $16.5B (public) | Klaviyo: N/A
additional property: Integration Marketplace
  type: PropertyValue
  value: Braze: 1200+ | Klaviyo: N/A
additional property: Email Delivery Rate
  type: PropertyValue
  value: Braze: 98.2% | Klaviyo: N/A
additional property: AI/ML Features
  type: PropertyValue
  value: Braze: Braze AI with optimal send time, churn, next best action | Klaviyo: N/A
additional property: Global Employees
  type: PropertyValue
  value: Braze: 1200+ | Klaviyo: N/A
additional property: Implementation Timeline
  type: PropertyValue
  value: Braze: 10-16 weeks | Klaviyo: N/A
additional property: Channels Supported
  type: PropertyValue
  value: Braze: Email, Push, SMS, In-app, Web, Webhooks, Social | Klaviyo: Email, SMS, Web Push, Forms
additional property: No-Code Journey Builder
  type: PropertyValue
  value: Braze: Excellent, minimal coding needed | Klaviyo: N/A
additional property: Base Monthly Price
  type: PropertyValue
  value: Braze: $1,200+ (custom enterprise) | Klaviyo: $20 (for 500 contacts)
  value reference: Klaviyo
additional property: Free Trial Length
  type: PropertyValue
  value: Braze: 14 | Klaviyo: 30
  value reference: Klaviyo
additional property: Email Templates Available
  type: PropertyValue
  value: Braze: 150+ | Klaviyo: 500+
  value reference: Klaviyo
additional property: Average Implementation Time
  type: PropertyValue
  value: Braze: 18 days | Klaviyo: 1-2 weeks (visual setup)
  value reference: Klaviyo
additional property: API Rate Limit (Standard Plan)
  type: PropertyValue
  value: Braze: 1,000-10,000+ (tiered) | Klaviyo: 500
  value reference: Braze
additional property: Native Mobile App Push Support
  type: PropertyValue
  value: Braze: Full (iOS, Android, rich media) | Klaviyo: Web push only
additional property: Shopify Integration
  type: PropertyValue
  value: Braze: Yes (native) | Klaviyo: Native built-in integration
additional property: Maximum Contact Database Size
  type: PropertyValue
  value: Braze: Unlimited (enterprise) | Klaviyo: 100+ million
additional property: Primary Email Deliverability Rate
  type: PropertyValue
  value: Braze: 97.8% | Klaviyo: N/A
additional property: Number of Native Messaging Channels
  type: PropertyValue
  value: Braze: 8 channels | Klaviyo: N/A
additional property: Pre-built Integrations
  type: PropertyValue
  value: Braze: 2,000+ | Klaviyo: Extensive custom via API
additional property: Average Implementation Timeline
  type: PropertyValue
  value: Braze: 8-12 weeks | Klaviyo: N/A
additional property: Base Annual Contract Value (Mid-Market)
  type: PropertyValue
  value: Braze: $100,000-$250,000 | Klaviyo: N/A
additional property: Audience Segmentation Latency
  type: PropertyValue
  value: Braze: 100 ms | Klaviyo: N/A
additional property: Maximum Concurrent Audience Segments
  type: PropertyValue
  value: Braze: 50,000+ | Klaviyo: N/A
additional property: Paying Enterprise Customers
  type: PropertyValue
  value: Braze: 3,500+ | Klaviyo: N/A
additional property: Email Deliverability Rate
  type: PropertyValue
  value: Braze: 98.2% | Klaviyo: 99%
  value reference: Klaviyo
additional property: Push Notification Platforms Supported
  type: PropertyValue
  value: Braze: 8 platforms | Klaviyo: N/A
additional property: SMS Delivery Rate
  type: PropertyValue
  value: Braze: 96.5% | Klaviyo: N/A
additional property: Third-party Integrations
  type: PropertyValue
  value: Braze: 150+ integrations | Klaviyo: N/A
additional property: Uptime SLA Guarantee
  type: PropertyValue
  value: Braze: 99.9% | Klaviyo: N/A
additional property: Canvas Workflow Node Limit
  type: PropertyValue
  value: Braze: 500+ nodes | Klaviyo: N/A
additional property: Starting Monthly Price
  type: PropertyValue
  value: Braze: $1,200 | Klaviyo: $20
  value reference: Klaviyo
additional property: Email Channel
  type: PropertyValue
  value: Braze: Supported | Klaviyo: Supported
additional property: SMS Channel
  type: PropertyValue
  value: Braze: Supported | Klaviyo: Supported
additional property: Push Notifications
  type: PropertyValue
  value: Braze: Native mobile and web | Klaviyo: Basic mobile only
additional property: In-App Messaging
  type: PropertyValue
  value: Braze: Advanced with full customization | Klaviyo: Not supported
additional property: API Rate Limit
  type: PropertyValue
  value: Braze: 1,000+ | Klaviyo: 300
  value reference: Braze
additional property: Shopify Integration Depth
  type: PropertyValue
  value: Braze: Standard API integration | Klaviyo: Native deep integration with pre-built flows
additional property: Starting Price (Entry Tier)
  type: PropertyValue
  value: Braze: N/A | Klaviyo: $20/month
additional property: Cost at 5,000 Contacts/Profiles
  type: PropertyValue
  value: Braze: N/A | Klaviyo: $100/month
additional property: Cost at 50,000 Contacts/Profiles
  type: PropertyValue
  value: Braze: N/A | Klaviyo: $720/month
additional property: Free Plan Email Features
  type: PropertyValue
  value: Braze: N/A | Klaviyo: All email features included
additional property: Email Template Design Options
  type: PropertyValue
  value: Braze: N/A | Klaviyo: eCommerce-optimized templates
interactivity type: active
significant link: https://www.aversusb.net/entity/braze
significant link: https://www.aversusb.net/alternatives/braze
significant link: https://www.aversusb.net/entity/klaviyo
significant link: https://www.aversusb.net/alternatives/klaviyo
significant link: https://www.aversusb.net/api/answer/braze-vs-klaviyo)
significant link: https://www.aversusb.net/api/v1/schema/braze-vs-klaviyo)
related link: https://www.aversusb.net/compare/braze-vs-klaviyo
related link: https://www.aversusb.net/compare/klaviyo-vs-mailchimp
related link: https://www.aversusb.net/compare/klaviyo-vs-omnisend
related link: https://www.aversusb.net/compare/klaviyo-vs-postscript
related link: https://www.aversusb.net/compare/klaviyo-vs-brevo
related link: https://www.aversusb.net/compare/klaviyo-vs-drip
related link: https://www.aversusb.net/compare/activecampaign-vs-klaviyo
related link: https://www.aversusb.net/compare/constant-contact-vs-klaviyo
teaches: How to choose between Braze and Klaviyo
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Braze vs Klaviyo — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Braze
type: Thing
language: en-US
description: Enterprise customer engagement platform enabling real-time multi-channel orchestration
image: ImageObject
  caption: Braze
subject of: Braze vs Klaviyo
image: ImageObject
  caption: Braze

Klaviyo
type: SoftwareApplication
language: en-US
description: Ecommerce-focused email and SMS marketing platform with easy setup
image: ImageObject
  caption: Klaviyo
subject of: Braze vs Klaviyo
image: ImageObject
  caption: Klaviyo

Braze vs Klaviyo — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Braze vs Klaviyo. Contains 136 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Starting Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Email Deliverability Rate
  type: PropertyValue
  value reference: Performance
variable measured: API Rate Limit
  type: PropertyValue
  value reference: Developer
variable measured: Customer Support Availability
  type: PropertyValue
  value reference: Support
variable measured: Segmentation Capabilities
  type: PropertyValue
  value reference: Features
variable measured: Mobile App Users
  type: PropertyValue
  value reference: Customers
variable measured: Learning Curve
  type: PropertyValue
  value reference: Usability
variable measured: Market Valuation (2026)
  type: PropertyValue
  value reference: Business
variable measured: Integration Marketplace
  type: PropertyValue
  value reference: Capabilities
variable measured: Email Delivery Rate
  type: PropertyValue
  value reference: Performance
variable measured: AI/ML Features
  type: PropertyValue
  value reference: Technology
variable measured: Global Employees
  type: PropertyValue
  value reference: Company
variable measured: Implementation Timeline
  type: PropertyValue
  value reference: Deployment
variable measured: Channels Supported
  type: PropertyValue
  value reference: Features
variable measured: No-Code Journey Builder
  type: PropertyValue
  value reference: Ease of Use
variable measured: Base Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Free Trial Length
  type: PropertyValue
  value reference: Onboarding
variable measured: Email Templates Available
  type: PropertyValue
  value reference: Features
variable measured: Average Implementation Time
  type: PropertyValue
  value reference: Deployment
variable measured: API Rate Limit (Standard Plan)
  type: PropertyValue
  value reference: Developer Features
variable measured: Native Mobile App Push Support
  type: PropertyValue
  value reference: Features
variable measured: Shopify Integration
  type: PropertyValue
  value reference: Integrations
variable measured: Maximum Contact Database Size
  type: PropertyValue
  value reference: Scalability
variable measured: Primary Email Deliverability Rate
  type: PropertyValue
  value reference: Email Performance
variable measured: Number of Native Messaging Channels
  type: PropertyValue
  value reference: Omnichannel Capability
variable measured: Pre-built Integrations
  type: PropertyValue
  value reference: Features
variable measured: Average Implementation Timeline
  type: PropertyValue
  value reference: Deployment
variable measured: Base Annual Contract Value (Mid-Market)
  type: PropertyValue
  value reference: Pricing
variable measured: Audience Segmentation Latency
  type: PropertyValue
  value reference: Personalization Speed
variable measured: Maximum Concurrent Audience Segments
  type: PropertyValue
  value reference: Scalability
variable measured: Paying Enterprise Customers
  type: PropertyValue
  value reference: Market Adoption
variable measured: Email Deliverability Rate
  type: PropertyValue
  value reference: Email Marketing
variable measured: Push Notification Platforms Supported
  type: PropertyValue
  value reference: Features
variable measured: SMS Delivery Rate
  type: PropertyValue
  value reference: Performance
variable measured: Third-party Integrations
  type: PropertyValue
  value reference: Integrations
variable measured: Uptime SLA Guarantee
  type: PropertyValue
  value reference: Reliability
variable measured: Canvas Workflow Node Limit
  type: PropertyValue
  value reference: Features
variable measured: Starting Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Email Channel
  type: PropertyValue
  value reference: Features
variable measured: SMS Channel
  type: PropertyValue
  value reference: Features
variable measured: Push Notifications
  type: PropertyValue
  value reference: Features
variable measured: In-App Messaging
  type: PropertyValue
  value reference: Features
variable measured: API Rate Limit
  type: PropertyValue
  value reference: Integration
variable measured: Shopify Integration Depth
  type: PropertyValue
  value reference: Integrations
variable measured: Starting Price (Entry Tier)
  type: PropertyValue
  value reference: Pricing
variable measured: Cost at 5,000 Contacts/Profiles
  type: PropertyValue
  value reference: Pricing
variable measured: Cost at 50,000 Contacts/Profiles
  type: PropertyValue
  value reference: Pricing
variable measured: Free Plan Email Features
  type: PropertyValue
  value reference: Features
variable measured: Email Template Design Options
  type: PropertyValue
  value reference: Features
variable measured: Segmentation Capabilities
  type: PropertyValue
  value reference: Features
variable measured: Customer Data Integration
  type: PropertyValue
  value reference: Features
variable measured: Monthly Email Send Limit (Entry Plan)
  type: PropertyValue
  value reference: Limits
variable measured: Free Plan SMS Capability
  type: PropertyValue
  value reference: Pricing & Features
variable measured: Free Plan Segmentation Limits
  type: PropertyValue
  value reference: Segmentation
variable measured: Customer Data Behavioral Depth
  type: PropertyValue
  value reference: Data Platform
variable measured: Omnichannel Support
  type: PropertyValue
  value reference: Feature Set
variable measured: Entry-Level Pricing Accessibility
  type: PropertyValue
  value reference: Pricing & Features
variable measured: Target Market Focus
  type: PropertyValue
  value reference: Market Positioning
variable measured: Average eCommerce Email Revenue Per Send
  type: PropertyValue
  value reference: Revenue Impact
variable measured: Starting Price (Email Only)
  type: PropertyValue
  value reference: Pricing
variable measured: Price at 100K Contacts
variable measured: Built-in CRM for Sales Teams
variable measured: Native SMS Channel
variable measured: eCommerce Email Automation ROI
variable measured: Multi-Channel Automation Support
variable measured: Segmentation Filter Count
variable measured: Two-Way Messaging
variable measured: Email Marketing Integration
variable measured: Client Revenue Tracked (Lifetime)
is based on: https://www.aversusb.net/compare/braze-vs-klaviyo)

Braze vs Klaviyo — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Braze vs Klaviyo.
has defined term: Pricing
has defined term: Performance
has defined term: Developer
has defined term: Support
has defined term: Features
has defined term: Customers
has defined term: Usability
has defined term: Business
has defined term: Capabilities
has defined term: Technology
has defined term: Company
has defined term: Deployment
has defined term: Ease of Use
has defined term: Onboarding
has defined term: Developer Features
has defined term: Integrations
has defined term: Scalability
has defined term: Email Performance
has defined term: Omnichannel Capability
has defined term: Personalization Speed
has defined term: Market Adoption
has defined term: Email Marketing
has defined term: Reliability
has defined term: Integration
has defined term: Limits
has defined term: Pricing & Features
has defined term: Segmentation
has defined term: Data Platform
has defined term: Feature Set
has defined term: Market Positioning
has defined term: Revenue Impact
has defined term: CRM Features
has defined term: Channel Support
has defined term: Workflow
has defined term: Targeting & Personalization
has defined term: Customer Communication
has defined term: Multi-Channel
has defined term: Performance & Results
has defined term: Optimization
has defined term: Operations
has defined term: Overall Quality
has defined term: Email Deliverability
has defined term: User Experience
has defined term: Revenue Performance
has defined term: Market Position
has defined term: Automation
has defined term: Revenue

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Developer
type: DefinedTerm
term code: developer
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Customers
type: DefinedTerm
term code: customers
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Business
type: DefinedTerm
term code: business
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Capabilities
type: DefinedTerm
term code: capabilities
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Technology
type: DefinedTerm
term code: technology
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Company
type: DefinedTerm
term code: company
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Onboarding
type: DefinedTerm
term code: onboarding
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Developer Features
type: DefinedTerm
term code: developer-features
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Email Performance
type: DefinedTerm
term code: email-performance
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Omnichannel Capability
type: DefinedTerm
term code: omnichannel-capability
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Personalization Speed
type: DefinedTerm
term code: personalization-speed
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Market Adoption
type: DefinedTerm
term code: market-adoption
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Email Marketing
type: DefinedTerm
term code: email-marketing
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Reliability
type: DefinedTerm
term code: reliability
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Limits
type: DefinedTerm
term code: limits
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Pricing & Features
type: DefinedTerm
term code: pricing-&-features
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Segmentation
type: DefinedTerm
term code: segmentation
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Data Platform
type: DefinedTerm
term code: data-platform
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Feature Set
type: DefinedTerm
term code: feature-set
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Market Positioning
type: DefinedTerm
term code: market-positioning
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Revenue Impact
type: DefinedTerm
term code: revenue-impact
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

CRM Features
type: DefinedTerm
term code: crm-features
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Channel Support
type: DefinedTerm
term code: channel-support
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Workflow
type: DefinedTerm
term code: workflow
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Targeting & Personalization
type: DefinedTerm
term code: targeting-&-personalization
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Customer Communication
type: DefinedTerm
term code: customer-communication
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Multi-Channel
type: DefinedTerm
term code: multi-channel
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Performance & Results
type: DefinedTerm
term code: performance-&-results
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Optimization
type: DefinedTerm
term code: optimization
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Operations
type: DefinedTerm
term code: operations
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Overall Quality
type: DefinedTerm
term code: overall-quality
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Email Deliverability
type: DefinedTerm
term code: email-deliverability
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Revenue Performance
type: DefinedTerm
term code: revenue-performance
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Automation
type: DefinedTerm
term code: automation
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

Revenue
type: DefinedTerm
term code: revenue
in defined term set: Braze vs Klaviyo — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-09T04:19:58.910Z
author: A Versus B
publisher: A Versus B
is part of: braze-vs-klaviyo)
main entity: Which platform is better for ecommerce businesses?
  type: Question
  accepted answer: Answer
    text: Klaviyo is superior for most ecommerce businesses. It has native integrations with Shopify, WooCommerce, and BigCommerce with pre-built flows for cart abandonment (average 25% recovery rate) and post-purchase campaigns. Braze requires custom API setup for ecommerce workflows, making it better suited for enterprises with dedicated dev resources.
    language: en-US
main entity: Which has better email deliverability?
  type: Question
  accepted answer: Answer
    text: Klaviyo reports 98.7% average SMS deliverability rates and strong email inbox placement. Braze provides competitive deliverability but doesn't publicly disclose specific rates. Both maintain sender reputation management, but Klaviyo's ecommerce focus gives it better spam filter optimization for promotional content.
    language: en-US
main entity: Can I use Braze for just email and SMS?
  type: Question
  accepted answer: Answer
    text: Yes, you can use Braze for email and SMS only, but it's overkill for most SMBs given the $1,200+/month minimum and required onboarding. You'd be paying for advanced segmentation, predictive analytics, and multi-channel orchestration you won't use. Klaviyo is 60-98% cheaper for email/SMS-only needs.
    language: en-US
main entity: Which platform scales better?
  type: Question
  accepted answer: Answer
    text: Braze is built for enterprise scale with unlimited contacts at fixed pricing and 1,000+ API requests/second. Klaviyo's contact-based pricing means a 500K contact list costs $1,500+/month, making it expensive at scale. However, Braze requires minimum contract commitments and dedicated implementation.
    language: en-US
main entity: Which has better customer support?
  type: Question
  accepted answer: Answer
    text: Braze offers 24/7 phone support and dedicated account managers on enterprise plans. Klaviyo provides email and chat support during business hours with premium support tiers available. For enterprise support quality, Braze wins; for SMBs, Klaviyo's support is adequate and responsive.
    language: en-US

How to Choose Between Braze and Klaviyo
type: HowTo
description: Braze excels at real-time customer engagement across multiple channels with advanced segmentation for large enterprises, while Klaviyo specializes in email and SMS marketing with superior ecommerce integrations and lower pricing for mid-market businesses.
language: en-US
total time: PT3M
step: Consider: Primary Use Case
step: Consider: Starting Price (Monthly)
step: Consider: Native Channels Supported
step: Consider: Ecommerce Integrations
step: Consider: Segmentation Depth
step: Consider: Best For Company Size
step: Consider: Free Trial Duration
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose Braze if you're an enterprise needing sophisticated multi-channel orchestration, advanced AI-driven personalization, and real-time customer journey management across 6+ touchpoints. Choose Klaviyo if you're an ecommerce business or SMB prioritizing email/SMS excellence, intuitive interface, and cost-effectiveness with native ecommerce platform integrations.

Consider: Primary Use Case
type: HowToStep
position: 1
text: Primary Use Case: Braze has Multi-channel customer engagement platform, while Klaviyo has Email and SMS marketing platform.

Consider: Starting Price (Monthly)
type: HowToStep
position: 2
text: Starting Price (Monthly): Braze has $1,200+, while Klaviyo has $20 for up to 500 contacts.

Consider: Native Channels Supported
type: HowToStep
position: 3
text: Native Channels Supported: Braze has Email, SMS, Push, In-app, Web, Social, while Klaviyo has Email, SMS, Push, Klaviyo Forms.

Consider: Ecommerce Integrations
type: HowToStep
position: 4
text: Ecommerce Integrations: Braze has Shopify, Magento, custom APIs, while Klaviyo has Shopify, WooCommerce, BigCommerce, Magento.

Consider: Segmentation Depth
type: HowToStep
position: 5
text: Segmentation Depth: Braze has Behavioral, predictive, real-time behavioral triggers, while Klaviyo has Behavioral, purchase history, engagement-based.

Consider: Best For Company Size
type: HowToStep
position: 6
text: Best For Company Size: Braze has Enterprise (1000+ employees), while Klaviyo has SMB to mid-market (10-500 employees).

Consider: Free Trial Duration
type: HowToStep
position: 7
text: Free Trial Duration: Braze has 14 days, while Klaviyo has 30 days (no credit card required).

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Braze vs Klaviyo
review body: Braze excels at real-time customer engagement across multiple channels with advanced segmentation for large enterprises, while Klaviyo specializes in email and SMS marketing with superior ecommerce integrations and lower pricing for mid-market businesses.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Braze vs Klaviyo

Segmentation Capabilities
type: PropertyValue
value: Braze: N/A | Klaviyo: Advanced behavior-led segmentation

Customer Data Integration
type: PropertyValue
value: Braze: N/A | Klaviyo: Unified customer data foundation

Monthly Email Send Limit (Entry Plan)
type: PropertyValue
value: Braze: N/A | Klaviyo: 5,000+

Free Plan SMS Capability
type: PropertyValue
value: Braze: N/A | Klaviyo: Not included

Free Plan Segmentation Limits
type: PropertyValue
value: Braze: N/A | Klaviyo: Basic email features only

Customer Data Behavioral Depth
type: PropertyValue
value: Braze: N/A | Klaviyo: Real-time behavioral graphs with continuous updates

Omnichannel Support
type: PropertyValue
value: Braze: N/A | Klaviyo: Email, SMS, push, in-app, direct mail

Entry-Level Pricing Accessibility
type: PropertyValue
value: Braze: N/A | Klaviyo: Higher minimum investment required

Target Market Focus
type: PropertyValue
value: Braze: N/A | Klaviyo: Mid-to-large ecommerce, Shopify Plus, data-driven brands

Average eCommerce Email Revenue Per Send
type: PropertyValue
value: Braze: N/A | Klaviyo: $72

Starting Price (Email Only)
type: PropertyValue
value: Braze: N/A | Klaviyo: $20/month (500 contacts)

Price at 100K Contacts
type: PropertyValue
value: Braze: N/A | Klaviyo: Varies by plan features

Built-in CRM for Sales Teams
type: PropertyValue
value: Braze: N/A | Klaviyo: B2C customer data platform

Native SMS Channel
type: PropertyValue
value: Braze: N/A | Klaviyo: Included in all plans

eCommerce Email Automation ROI
type: PropertyValue
value: Braze: N/A | Klaviyo: 4,200% ROI (industry average)

Multi-Channel Automation Support
type: PropertyValue
value: Braze: N/A | Klaviyo: Email, SMS, push (native)

Segmentation Filter Count
type: PropertyValue
value: Braze: N/A | Klaviyo: 45+ filters

Two-Way Messaging
type: PropertyValue
value: Braze: N/A | Klaviyo: Limited 2-way capability

Email Marketing Integration
type: PropertyValue
value: Braze: N/A | Klaviyo: Native email + SMS + pop-ups

Client Revenue Tracked (Lifetime)
type: PropertyValue
value: Braze: N/A | Klaviyo: $50M+

A/B Testing
type: PropertyValue
value: Braze: N/A | Klaviyo: Yes, multi-channel A/B testing

Campaign Scheduling
type: PropertyValue
value: Braze: N/A | Klaviyo: Smart scheduling with AI optimization

Pricing Structure
type: PropertyValue
value: Braze: N/A | Klaviyo: Active profiles (contacts with behavior)

Free Contact Storage
type: PropertyValue
value: Braze: N/A | Klaviyo: Limited (plan-dependent)

Email Support Cost
type: PropertyValue
value: Braze: N/A | Klaviyo: Included (higher plans only)

Segmentation Capability
type: PropertyValue
value: Braze: N/A | Klaviyo: Advanced behavioral data segmentation

Channels Supported
type: PropertyValue
value: Braze: N/A | Klaviyo: 3 (Email, SMS, WhatsApp)

AI Features Available
type: PropertyValue
value: Braze: N/A | Klaviyo: Personalized send time optimization

Customer Data Platform
type: PropertyValue
value: Braze: N/A | Klaviyo: Built-in CDP as core foundation

Setup Complexity
type: PropertyValue
value: Braze: N/A | Klaviyo: Steeper learning curve (data-focused)

Platform Rating
type: PropertyValue
value: Braze: N/A | Klaviyo: 4.7/5

AI-Powered Features
type: PropertyValue
value: Braze: N/A | Klaviyo: Predictive send-time optimization (Q4 2025), AI-driven personalization

Deliverability Grade
type: PropertyValue
value: Braze: N/A | Klaviyo: Enterprise-grade, proven at scale with dedicated infrastructure

Automation Capabilities
type: PropertyValue
value: Braze: N/A | Klaviyo: Unlimited triggered sequences with advanced conditional logic

Typical Onboarding Time
type: PropertyValue
value: Braze: N/A | Klaviyo: 7-14

Target Business Size
type: PropertyValue
value: Braze: N/A | Klaviyo: SMB to Enterprise (all Shopify store sizes)

eCommerce Revenue Attribution
type: PropertyValue
value: Braze: N/A | Klaviyo: $72 per email sent

eCommerce Platform ROI
type: PropertyValue
value: Braze: N/A | Klaviyo: Industry average 4,200%

Shopify Native Integration Depth
type: PropertyValue
value: Braze: N/A | Klaviyo: Deep native with purchase-event segmentation

CRM Lead Scoring Capability
type: PropertyValue
value: Braze: N/A | Klaviyo: Behavioral purchase-event segmentation

Multi-Channel Support
type: PropertyValue
value: Braze: N/A | Klaviyo: Email and SMS

Primary Geographic Strength
type: PropertyValue
value: Braze: N/A | Klaviyo: North America eCommerce focus

Entry-Level Monthly Price
type: PropertyValue
value: Braze: N/A | Klaviyo: $25

Price at 50,000 Contacts
type: PropertyValue
value: Braze: N/A | Klaviyo: $720

SMS Cost per Message
type: PropertyValue
value: Braze: N/A | Klaviyo: $0.01-$0.015

Automation Complexity Level
type: PropertyValue
value: Braze: N/A | Klaviyo: Advanced multi-channel

Ease of Use Score
type: PropertyValue
value: Braze: N/A | Klaviyo: 6.5

E-commerce Integration Quality
type: PropertyValue
value: Braze: N/A | Klaviyo: Native integration with major platforms

Personalization Capabilities
type: PropertyValue
value: Braze: N/A | Klaviyo: AI-powered with customer data platform

Maximum Subscriber Limit
type: PropertyValue
value: Braze: N/A | Klaviyo: Unlimited

Starting Price
type: PropertyValue
value: Braze: N/A | Klaviyo: $20

Email Integrations Count
type: PropertyValue
value: Braze: N/A | Klaviyo: 400+

SMS Marketing Included
type: PropertyValue
value: Braze: N/A | Klaviyo: Yes, native SMS

Behavioral Automation Triggers
type: PropertyValue
value: Braze: N/A | Klaviyo: 200+

API Rate Limits
type: PropertyValue
value: Braze: N/A | Klaviyo: 60

Landing Page Builder
type: PropertyValue
value: Braze: N/A | Klaviyo: No, third-party required

SMS Deliverability Rate
type: PropertyValue
value: Braze: N/A | Klaviyo: 98%

Starting Monthly Cost
type: PropertyValue
value: Braze: N/A | Klaviyo: $20-45

Free Email Monthly Limit
type: PropertyValue
value: Braze: N/A | Klaviyo: None

SMS Capability
type: PropertyValue
value: Braze: N/A | Klaviyo: Native SMS included

E-commerce Templates Available
type: PropertyValue
value: Braze: N/A | Klaviyo: 200+ Shopify-optimized

Automation Workflow Complexity
type: PropertyValue
value: Braze: N/A | Klaviyo: Unlimited with predictive optimization

Open Rate Improvement (avg)
type: PropertyValue
value: Braze: N/A | Klaviyo: 10-15% with predictive send time

Deliverability Rating
type: PropertyValue
value: Braze: N/A | Klaviyo: 99.1%

Base Monthly Cost
type: PropertyValue
value: Braze: N/A | Klaviyo: $20

Implementation Time
type: PropertyValue
value: Braze: N/A | Klaviyo: 1-2 days

Email Template Library
type: PropertyValue
value: Braze: N/A | Klaviyo: 500+

Lead Scoring Accuracy
type: PropertyValue
value: Braze: N/A | Klaviyo: 35%

SMS Open Rate
type: PropertyValue
value: Braze: N/A | Klaviyo: 98%

Free Plan Contact Limit
type: PropertyValue
value: Braze: N/A | Klaviyo: 500

Maximum Contacts (Affordable Tier)
type: PropertyValue
value: Braze: N/A | Klaviyo: Unlimited

Free Tier Subscriber Limit
type: PropertyValue
value: Braze: N/A | Klaviyo: None (paid only)

Native E-commerce Integrations
type: PropertyValue
value: Braze: N/A | Klaviyo: 200+

Setup Time (Minutes)
type: PropertyValue
value: Braze: N/A | Klaviyo: 30-45

Automation Workflows (Free Tier)
type: PropertyValue
value: Braze: N/A | Klaviyo: 5 active automations

Available Template Library
type: PropertyValue
value: Braze: N/A | Klaviyo: 150+ with AI generation

SMS Channel Support
type: PropertyValue
value: Braze: N/A | Klaviyo: Yes (all plans)

SMS Average Revenue Per Message
type: PropertyValue
value: Braze: N/A | Klaviyo: $0.45

Starting Price (Monthly)
type: PropertyValue
value: Braze: N/A | Klaviyo: $20

Mid-Tier Price (5K contacts/subscribers)
type: PropertyValue
value: Braze: N/A | Klaviyo: $320

Enterprise Price (100K+ contacts/subscribers)
type: PropertyValue
value: Braze: N/A | Klaviyo: $1,200+

Pre-built Automation Templates
type: PropertyValue
value: Braze: N/A | Klaviyo: 250+

CRM Deal Pipeline Features
type: PropertyValue
value: Braze: N/A | Klaviyo: Basic customer profiles only

Lead Scoring Models
type: PropertyValue
value: Braze: N/A | Klaviyo: Basic behavioral and manual only

Account-Based Marketing Capability
type: PropertyValue
value: Braze: N/A | Klaviyo: Not supported

SMS Campaign Performance (CTR)
type: PropertyValue
value: Braze: N/A | Klaviyo: 35-40%

Learning Curve
type: PropertyValue
value: Braze: N/A | Klaviyo: 1-2 weeks

SpeakableSpecification
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Braze — Wikipedia
type: CreativeWork

Klaviyo — Wikipedia
type: CreativeWork

Compare Braze vs Klaviyo
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/braze-vs-klaviyo)
object: Braze
object: Klaviyo

Price at 100K Contacts
type: PropertyValue
value reference: Pricing

Built-in CRM for Sales Teams
type: PropertyValue
value reference: CRM Features

Native SMS Channel
type: PropertyValue
value reference: Channel Support

eCommerce Email Automation ROI
type: PropertyValue
value reference: Revenue Impact

Multi-Channel Automation Support
type: PropertyValue
value reference: Workflow

Segmentation Filter Count
type: PropertyValue
value reference: Targeting & Personalization

Two-Way Messaging
type: PropertyValue
value reference: Customer Communication

Email Marketing Integration
type: PropertyValue
value reference: Multi-Channel

Client Revenue Tracked (Lifetime)
type: PropertyValue
value reference: Performance & Results

A/B Testing
type: PropertyValue
value reference: Optimization

Campaign Scheduling
type: PropertyValue
value reference: Features

Pricing Structure
type: PropertyValue
value reference: Pricing

Free Contact Storage
type: PropertyValue
value reference: Pricing

Email Support Cost
type: PropertyValue
value reference: Support

Segmentation Capability
type: PropertyValue
value reference: Features

Channels Supported
type: PropertyValue
value reference: Features

AI Features Available
type: PropertyValue
value reference: Features

Customer Data Platform
type: PropertyValue
value reference: Features

Setup Complexity
type: PropertyValue
value reference: Operations

Platform Rating
type: PropertyValue
value reference: Overall Quality

AI-Powered Features
type: PropertyValue
value reference: Features

Deliverability Grade
type: PropertyValue
value reference: Email Deliverability

Automation Capabilities
type: PropertyValue
value reference: Features

Typical Onboarding Time
type: PropertyValue
value reference: User Experience

Target Business Size
type: PropertyValue
value reference: Market Positioning

eCommerce Revenue Attribution
type: PropertyValue
value reference: Revenue Performance

eCommerce Platform ROI
type: PropertyValue
value reference: Revenue Performance

Shopify Native Integration Depth
type: PropertyValue
value reference: Integration

CRM Lead Scoring Capability
type: PropertyValue
value reference: CRM Features

Multi-Channel Support
type: PropertyValue
value reference: Features

Primary Geographic Strength
type: PropertyValue
value reference: Market Position

Entry-Level Monthly Price
type: PropertyValue
value reference: Pricing

Price at 50,000 Contacts
type: PropertyValue
value reference: Pricing

SMS Cost per Message
type: PropertyValue
value reference: Pricing

Automation Complexity Level
type: PropertyValue
value reference: Features

Ease of Use Score
type: PropertyValue
value reference: User Experience

E-commerce Integration Quality
type: PropertyValue
value reference: Features

Personalization Capabilities
type: PropertyValue
value reference: Features

Maximum Subscriber Limit
type: PropertyValue
value reference: Scalability

Starting Price
type: PropertyValue
value reference: Pricing

Email Integrations Count
type: PropertyValue
value reference: Features

SMS Marketing Included
type: PropertyValue
value reference: Features

Behavioral Automation Triggers
type: PropertyValue
value reference: Automation

API Rate Limits
type: PropertyValue
value reference: Performance

Landing Page Builder
type: PropertyValue
value reference: Features

SMS Deliverability Rate
type: PropertyValue
value reference: Performance

Starting Monthly Cost
type: PropertyValue
value reference: Pricing

Free Email Monthly Limit
type: PropertyValue
value reference: Pricing

SMS Capability
type: PropertyValue
value reference: Features

E-commerce Templates Available
type: PropertyValue
value reference: Features

Automation Workflow Complexity
type: PropertyValue
value reference: Features

Open Rate Improvement (avg)
type: PropertyValue
value reference: Performance

Deliverability Rating
type: PropertyValue
value reference: Performance

Base Monthly Cost
type: PropertyValue
value reference: Pricing

Implementation Time
type: PropertyValue
value reference: Deployment

Email Template Library
type: PropertyValue
value reference: Features

Lead Scoring Accuracy
type: PropertyValue
value reference: Features

SMS Open Rate
type: PropertyValue
value reference: Performance

Free Plan Contact Limit
type: PropertyValue
value reference: Pricing

Maximum Contacts (Affordable Tier)
type: PropertyValue
value reference: Scalability

Free Tier Subscriber Limit
type: PropertyValue
value reference: Pricing

Native E-commerce Integrations
type: PropertyValue
value reference: Integrations

Setup Time (Minutes)
type: PropertyValue
value reference: Ease of Use

Automation Workflows (Free Tier)
type: PropertyValue
value reference: Features

Available Template Library
type: PropertyValue
value reference: Features

SMS Channel Support
type: PropertyValue
value reference: Features

SMS Average Revenue Per Message
type: PropertyValue
value reference: Revenue

Starting Price (Monthly)
type: PropertyValue
value reference: Pricing

Mid-Tier Price (5K contacts/subscribers)
type: PropertyValue
value reference: Pricing

Enterprise Price (100K+ contacts/subscribers)
type: PropertyValue
value reference: Pricing

Pre-built Automation Templates
type: PropertyValue
value reference: Automation

CRM Deal Pipeline Features
type: PropertyValue
value reference: Features

Lead Scoring Models
type: PropertyValue
value reference: Features

Account-Based Marketing Capability
type: PropertyValue
value reference: Features

SMS Campaign Performance (CTR)
type: PropertyValue
value reference: Performance

Learning Curve
type: PropertyValue
value reference: Ease of Use