Braze excels at real-time customer engagement across multiple channels with advanced segmentation for large enterprises, while Klaviyo specializes in email and SMS marketing with superior ecommerce integrations and lower pricing for mid-market businesses.
Braze vs Klaviyo — Side-by-side comparison on A Versus B
Enterprise customer engagement platform enabling real-time multi-channel orchestration
Ecommerce-focused email and SMS marketing platform with easy setup
Primary Use Case. Starting Price (Monthly). Native Channels Supported. Ecommerce Integrations. Segmentation Depth. Best For Company Size. Free Trial Duration
Choose Braze if you're an enterprise needing sophisticated multi-channel orchestration, advanced AI-driven personalization, and real-time customer journey management across 6+ touchpoints. Choose Klaviyo if you're an ecommerce business or SMB prioritizing email/SMS excellence, intuitive interface, and cost-effectiveness with native ecommerce platform integrations.
Braze: $1,200+ | Klaviyo: $20+ (usage-based)
Braze: 24/7 with dedicated account managers | Klaviyo: 24/5 email, phone 9-5 EST
Braze: Behavioral, predictive, custom cohorts | Klaviyo: Behavioral, predictive, e-commerce segments, custom attributes
Braze: 1,500+ enterprise users | Klaviyo: 150,000+ e-commerce merchants
Braze: Braze AI with optimal send time, churn, next best action | Klaviyo: N/A
Braze: Email, Push, SMS, In-app, Web, Webhooks, Social | Klaviyo: Email, SMS, Web Push, Forms
Braze: Excellent, minimal coding needed | Klaviyo: N/A
Braze: $1,200+ (custom enterprise) | Klaviyo: $20 (for 500 contacts)
Braze: 18 days | Klaviyo: 1-2 weeks (visual setup)
Braze: Full (iOS, Android, rich media) | Klaviyo: Web push only
Braze: Yes (native) | Klaviyo: Native built-in integration
Braze: Unlimited (enterprise) | Klaviyo: 100+ million
Braze: 2,000+ | Klaviyo: Extensive custom via API
Braze: Native mobile and web | Klaviyo: Basic mobile only
Braze: Advanced with full customization | Klaviyo: Not supported
Braze: Standard API integration | Klaviyo: Native deep integration with pre-built flows
Braze: N/A | Klaviyo: All email features included
Braze: N/A | Klaviyo: eCommerce-optimized templates
Braze: N/A | Klaviyo: Advanced behavior-led segmentation
Braze: N/A | Klaviyo: Unified customer data foundation
Braze: N/A | Klaviyo: Basic email features only
Braze: N/A | Klaviyo: Real-time behavioral graphs with continuous updates
Braze: N/A | Klaviyo: Email, SMS, push, in-app, direct mail
Braze: N/A | Klaviyo: Higher minimum investment required
Braze: N/A | Klaviyo: Mid-to-large ecommerce, Shopify Plus, data-driven brands
Average eCommerce Email Revenue Per Send
Braze: N/A | Klaviyo: $20/month (500 contacts)
Braze: N/A | Klaviyo: Varies by plan features
Braze: N/A | Klaviyo: B2C customer data platform
Braze: N/A | Klaviyo: Included in all plans
Braze: N/A | Klaviyo: 4,200% ROI (industry average)
Braze: N/A | Klaviyo: Email, SMS, push (native)
Braze: N/A | Klaviyo: Limited 2-way capability
Braze: N/A | Klaviyo: Native email + SMS + pop-ups
Braze: N/A | Klaviyo: Yes, multi-channel A/B testing
Braze: N/A | Klaviyo: Smart scheduling with AI optimization
Braze: N/A | Klaviyo: Active profiles (contacts with behavior)
Braze: N/A | Klaviyo: Limited (plan-dependent)
Braze: N/A | Klaviyo: Included (higher plans only)
Braze: N/A | Klaviyo: Advanced behavioral data segmentation
Braze: N/A | Klaviyo: 3 (Email, SMS, WhatsApp)
Braze: N/A | Klaviyo: Personalized send time optimization
Braze: N/A | Klaviyo: Built-in CDP as core foundation
Braze: N/A | Klaviyo: Steeper learning curve (data-focused)
Braze: N/A | Klaviyo: Predictive send-time optimization (Q4 2025), AI-driven personalization
Braze: N/A | Klaviyo: Enterprise-grade, proven at scale with dedicated infrastructure
Braze: N/A | Klaviyo: Unlimited triggered sequences with advanced conditional logic
Braze: N/A | Klaviyo: SMB to Enterprise (all Shopify store sizes)
Braze: N/A | Klaviyo: $72 per email sent
Braze: N/A | Klaviyo: Industry average 4,200%
Braze: N/A | Klaviyo: Deep native with purchase-event segmentation
Braze: N/A | Klaviyo: Behavioral purchase-event segmentation
Braze: N/A | Klaviyo: North America eCommerce focus
Braze: N/A | Klaviyo: Advanced multi-channel
Braze: N/A | Klaviyo: Native integration with major platforms
Braze: N/A | Klaviyo: AI-powered with customer data platform
Braze: N/A | Klaviyo: No, third-party required
Braze: N/A | Klaviyo: Native SMS included
Braze: N/A | Klaviyo: 200+ Shopify-optimized
Braze: N/A | Klaviyo: Unlimited with predictive optimization
Braze: N/A | Klaviyo: 10-15% with predictive send time
Braze: N/A | Klaviyo: 5 active automations
Braze: N/A | Klaviyo: 150+ with AI generation
Mid-Tier Price (5K contacts/subscribers)
Enterprise Price (100K+ contacts/subscribers)
Braze: N/A | Klaviyo: Basic customer profiles only
Braze: N/A | Klaviyo: Basic behavioral and manual only
Braze vs Klaviyo — Structured Comparison Data
Machine-readable comparison dataset for Braze vs Klaviyo. Contains 136 attribute comparisons, 5 FAQ pairs.
Braze vs Klaviyo — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Braze vs Klaviyo.
Which platform is better for ecommerce businesses?
Klaviyo is superior for most ecommerce businesses. It has native integrations with Shopify, WooCommerce, and BigCommerce with pre-built flows for cart abandonment (average 25% recovery rate) and post-purchase campaigns. Braze requires custom API setup for ecommerce workflows, making it better suited for enterprises with dedicated dev resources.
Klaviyo reports 98.7% average SMS deliverability rates and strong email inbox placement. Braze provides competitive deliverability but doesn't publicly disclose specific rates. Both maintain sender reputation management, but Klaviyo's ecommerce focus gives it better spam filter optimization for promotional content.
Yes, you can use Braze for email and SMS only, but it's overkill for most SMBs given the $1,200+/month minimum and required onboarding. You'd be paying for advanced segmentation, predictive analytics, and multi-channel orchestration you won't use. Klaviyo is 60-98% cheaper for email/SMS-only needs.
Braze is built for enterprise scale with unlimited contacts at fixed pricing and 1,000+ API requests/second. Klaviyo's contact-based pricing means a 500K contact list costs $1,500+/month, making it expensive at scale. However, Braze requires minimum contract commitments and dedicated implementation.
Braze offers 24/7 phone support and dedicated account managers on enterprise plans. Klaviyo provides email and chat support during business hours with premium support tiers available. For enterprise support quality, Braze wins; for SMBs, Klaviyo's support is adequate and responsive.
Primary Use Case: Braze has Multi-channel customer engagement platform, while Klaviyo has Email and SMS marketing platform.
Starting Price (Monthly): Braze has $1,200+, while Klaviyo has $20 for up to 500 contacts.
Native Channels Supported: Braze has Email, SMS, Push, In-app, Web, Social, while Klaviyo has Email, SMS, Push, Klaviyo Forms.
Ecommerce Integrations: Braze has Shopify, Magento, custom APIs, while Klaviyo has Shopify, WooCommerce, BigCommerce, Magento.
Segmentation Depth: Braze has Behavioral, predictive, real-time behavioral triggers, while Klaviyo has Behavioral, purchase history, engagement-based.
Best For Company Size: Braze has Enterprise (1000+ employees), while Klaviyo has SMB to mid-market (10-500 employees).
Free Trial Duration: Braze has 14 days, while Klaviyo has 30 days (no credit card required).