HelloFresh vs Blue Apron
type: Article
description: HelloFresh operates on a subscription-based model with stable pricing and focuses on convenience, while Blue Apron emphasizes variety with 100+ weekly meals and an à la carte pricing structure. HelloFresh leads in subscriber base and market position, while Blue Apron appeals to customers seeking maximum recipe flexibility.
language: en-US
date published: 2026-04-25T06:43:51.323Z
date created: 2026-04-25T06:43:51.323Z
date modified: 2026-04-25T06:43:51.324Z
content reference time: 2026-04-25T06:43:51.324Z
author: A Versus B
publisher: A Versus B
about: HelloFresh
about: Blue Apron
abstract: HelloFresh operates on a subscription-based model with stable pricing and focuses on convenience, while Blue Apron emphasizes variety with 100+ weekly meals and an à la carte pricing structure. HelloFresh leads in subscriber base and market position, while Blue Apron appeals to customers seeking maximum recipe flexibility.
text: Pricing Model. Weekly Menu Options. Market Position. Meal Format. Delivery Flexibility. Taste Quality Rating. Target Audience. Recent Market Trend
conclusion text: Both HelloFresh and Blue Apron are leading meal kit providers with distinct strengths. HelloFresh wins on pricing predictability, subscriber base, and market dominance, making it ideal for budget-conscious families. Blue Apron excels in recipe variety and customization, appealing to customers who want maximum choice. The best choice depends on whether you prioritize stability and value (HelloFresh) or variety and flexibility (Blue Apron).
additional property: Weekly Recipe Options
  type: PropertyValue
  value: HelloFresh: 30-40 recipes | Blue Apron: 100+ chef-designed meals
  value reference: Blue Apron
additional property: Subscriber Base
  type: PropertyValue
  value: HelloFresh: 23,800+ | Blue Apron: Not publicly specified
additional property: Pricing Model
  type: PropertyValue
  value: HelloFresh: Fixed subscription-based | Blue Apron: À la carte variable pricing
additional property: Family Meal Capacity
  type: PropertyValue
  value: HelloFresh: 3-6 person family sizes | Blue Apron: 3-6 person customizable meals
additional property: Taste Quality Rating
  type: PropertyValue
  value: HelloFresh: Excellent consumer satisfaction | Blue Apron: Improved flavors per Good Housekeeping
additional property: Delivery Customization
  type: PropertyValue
  value: HelloFresh: Skip/pause options | Blue Apron: Skip, modify, and cancel Autoship
additional property: Recent Order Trend
  type: PropertyValue
  value: HelloFresh: Growth trajectory with influencer partnerships | Blue Apron: Orders down 12.3% to 100.53 million
additional property: Price Predictability
  type: PropertyValue
  value: HelloFresh: Stable regardless of order frequency | Blue Apron: Variable based on meal selections
additional property: Starting Price Per Serving
  type: PropertyValue
  value: HelloFresh: Premium pricing | Blue Apron: N/A
additional property: Weekly Recipe Variety
  type: PropertyValue
  value: HelloFresh: 38+ | Blue Apron: N/A
additional property: Recipe Difficulty Level
  type: PropertyValue
  value: HelloFresh: Advanced | Blue Apron: N/A
additional property: Average Meal Prep Time
  type: PropertyValue
  value: HelloFresh: 45+ | Blue Apron: N/A
additional property: Packaging Sustainability Rating
  type: PropertyValue
  value: HelloFresh: Standard recyclable materials | Blue Apron: N/A
additional property: Customization Options
  type: PropertyValue
  value: HelloFresh: Limited swaps | Blue Apron: N/A
additional property: Brand Market Position
  type: PropertyValue
  value: HelloFresh: Best Overall Meal Delivery | Blue Apron: N/A
additional property: Year-over-Year Growth Rate
  type: PropertyValue
  value: HelloFresh: Established leader | Blue Apron: N/A
additional property: Cost Per Serving
  type: PropertyValue
  value: HelloFresh: $2.99-$3.99 | Blue Apron: N/A
additional property: Weekly Menu Variety
  type: PropertyValue
  value: HelloFresh: 20-25 options | Blue Apron: N/A
additional property: Average Prep Time
  type: PropertyValue
  value: HelloFresh: 30-60 minutes | Blue Apron: N/A
additional property: Geographic Coverage
  type: PropertyValue
  value: HelloFresh: 15+ countries | Blue Apron: N/A
additional property: Subscription Required
  type: PropertyValue
  value: HelloFresh: Yes, weekly commitment | Blue Apron: N/A
additional property: Customer Satisfaction Rating
  type: PropertyValue
  value: HelloFresh: 4.5 stars | Blue Apron: N/A
additional property: Environmental Certification
  type: PropertyValue
  value: HelloFresh: Carbon-neutral certified | Blue Apron: N/A
additional property: Average Meal Cost
  type: PropertyValue
  value: HelloFresh: $8.75 | Blue Apron: N/A
additional property: Preparation Time
  type: PropertyValue
  value: HelloFresh: 35 | Blue Apron: N/A
additional property: Weekly Menu Options
  type: PropertyValue
  value: HelloFresh: 18 | Blue Apron: N/A
additional property: Dietary Plan Options
  type: PropertyValue
  value: HelloFresh: 8 | Blue Apron: N/A
additional property: Average Customer Rating
  type: PropertyValue
  value: HelloFresh: 4.5 | Blue Apron: N/A
additional property: Shipping Fee
  type: PropertyValue
  value: HelloFresh: Free | Blue Apron: N/A
additional property: Meal Selection Flexibility
  type: PropertyValue
  value: HelloFresh: High (choose each week) | Blue Apron: N/A
additional property: Service Areas in US
  type: PropertyValue
  value: HelloFresh: 99 | Blue Apron: N/A
additional property: Average Cost Per Serving
  type: PropertyValue
  value: HelloFresh: $9.99 | Blue Apron: N/A
additional property: Weekly Meal Variety
  type: PropertyValue
  value: HelloFresh: 30+ meals | Blue Apron: N/A
additional property: Organic Certification
  type: PropertyValue
  value: HelloFresh: 0% certified organic | Blue Apron: N/A
additional property: US Market Share
  type: PropertyValue
  value: HelloFresh: ~45% | Blue Apron: N/A
additional property: Prep Time Per Meal
  type: PropertyValue
  value: HelloFresh: 25-35 minutes | Blue Apron: N/A
additional property: Dietary Plan Options
  type: PropertyValue
  value: HelloFresh: 10+ plans | Blue Apron: 6 plans
  value reference: HelloFresh
additional property: Non-GMO Verification
  type: PropertyValue
  value: HelloFresh: Partial/Unverified | Blue Apron: N/A
additional property: Active US Subscribers
  type: PropertyValue
  value: HelloFresh: ~4.0M | Blue Apron: N/A
additional property: Average Weekly Cost (2-Person Plan)
  type: PropertyValue
  value: HelloFresh: $120-144 (6 meals) | Blue Apron: N/A
additional property: Delivery Speed
  type: PropertyValue
  value: HelloFresh: 2-3 days | Blue Apron: N/A
additional property: Weekly Meal Options
  type: PropertyValue
  value: HelloFresh: 20+ meals | Blue Apron: N/A
additional property: USDA Organic Certification
  type: PropertyValue
  value: HelloFresh: Not certified | Blue Apron: No
additional property: Non-GMO Project Verified
  type: PropertyValue
  value: HelloFresh: Non-GMO sourced (unverified) | Blue Apron: N/A
additional property: US Service Areas
  type: PropertyValue
  value: HelloFresh: 48 states | Blue Apron: N/A
additional property: Organic Ingredient Certification
  type: PropertyValue
  value: HelloFresh: 0-5% certified organic | Blue Apron: N/A
additional property: Average Meal Prep Time
  type: PropertyValue
  value: HelloFresh: 30 minutes | Blue Apron: N/A
additional property: Plant-Based Meal Percentage
  type: PropertyValue
  value: HelloFresh: 25% vegetarian options | Blue Apron: N/A
additional property: Carbon-Neutral Shipping
  type: PropertyValue
  value: HelloFresh: No, standard shipping | Blue Apron: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/hellofresh
significant link: https://www.aversusb.net/alternatives/hellofresh
significant link: https://www.aversusb.net/entity/blue-apron
significant link: https://www.aversusb.net/alternatives/blue-apron
significant link: https://www.aversusb.net/api/answer/blue-apron-vs-hellofresh
significant link: https://www.aversusb.net/api/v1/schema/blue-apron-vs-hellofresh
related link: https://www.aversusb.net/compare/blue-apron-vs-hellofresh)
related link: https://www.aversusb.net/compare/everyplate-vs-hellofresh
related link: https://www.aversusb.net/compare/hellofresh-vs-home-chef
related link: https://www.aversusb.net/compare/factor-vs-hellofresh
related link: https://www.aversusb.net/compare/dinnerly-vs-hellofresh
related link: https://www.aversusb.net/compare/green-chef-vs-hellofresh
related link: https://www.aversusb.net/compare/blue-apron-vs-sunbasket
related link: https://www.aversusb.net/compare/everyplate-vs-blue-apron
teaches: How to choose between HelloFresh and Blue Apron
genre: Products

primaryImage
type: ImageObject
width: 1200
height: 630
caption: HelloFresh vs Blue Apron — Side-by-side comparison on A Versus B

A Versus B
type: Organization

HelloFresh
type: Thing
alternate name: Hellofresh
language: en-US
description: Flexible meal kit service with extensive variety, affordable pricing, and diverse dietary options.
image: ImageObject
  caption: HelloFresh
subject of: HelloFresh vs Blue Apron
image: ImageObject
  caption: HelloFresh

Blue Apron
type: Thing
alternate name: BA
language: en-US
description: Premium meal kit service with chef-curated recipes and high-quality ingredients.
image: ImageObject
  caption: Blue Apron
subject of: HelloFresh vs Blue Apron
image: ImageObject
  caption: Blue Apron

HelloFresh vs Blue Apron — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for HelloFresh vs Blue Apron. Contains 102 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Weekly Recipe Options
  type: PropertyValue
  value reference: Menu & Variety
variable measured: Subscriber Base
  type: PropertyValue
  value reference: Market Position
variable measured: Pricing Model
  type: PropertyValue
  value reference: Cost & Value
variable measured: Family Meal Capacity
  type: PropertyValue
  value reference: Meal Size
variable measured: Taste Quality Rating
  type: PropertyValue
  value reference: Quality
variable measured: Delivery Customization
  type: PropertyValue
  value reference: Flexibility
variable measured: Recent Order Trend
  type: PropertyValue
  value reference: Market Trend
variable measured: Price Predictability
  type: PropertyValue
  value reference: Cost & Value
variable measured: Starting Price Per Serving
  type: PropertyValue
  value reference: Pricing
variable measured: Weekly Recipe Variety
  type: PropertyValue
  value reference: Selection
variable measured: Recipe Difficulty Level
  type: PropertyValue
  value reference: Cooking
variable measured: Average Meal Prep Time
  type: PropertyValue
  value reference: Convenience
variable measured: Packaging Sustainability Rating
  type: PropertyValue
  value reference: Environment
variable measured: Customization Options
  type: PropertyValue
  value reference: Flexibility
variable measured: Brand Market Position
  type: PropertyValue
  value reference: Recognition
variable measured: Year-over-Year Growth Rate
  type: PropertyValue
  value reference: Market Performance
variable measured: Cost Per Serving
  type: PropertyValue
  value reference: Pricing
variable measured: Weekly Menu Variety
  type: PropertyValue
  value reference: Variety
variable measured: Average Prep Time
  type: PropertyValue
  value reference: Convenience
variable measured: Geographic Coverage
  type: PropertyValue
  value reference: Availability
variable measured: Subscription Required
  type: PropertyValue
  value reference: Terms
variable measured: Customer Satisfaction Rating
  type: PropertyValue
  value reference: Quality
variable measured: Environmental Certification
  type: PropertyValue
  value reference: Sustainability
variable measured: Average Meal Cost
  type: PropertyValue
  value reference: Pricing
variable measured: Preparation Time
  type: PropertyValue
  value reference: Convenience
variable measured: Weekly Menu Options
  type: PropertyValue
  value reference: Variety
variable measured: Dietary Plan Options
  type: PropertyValue
  value reference: Customization
variable measured: Average Customer Rating
  type: PropertyValue
  value reference: Satisfaction
variable measured: Shipping Fee
  type: PropertyValue
  value reference: Pricing
variable measured: Meal Selection Flexibility
  type: PropertyValue
  value reference: Customization
variable measured: Service Areas in US
  type: PropertyValue
  value reference: Availability
variable measured: Average Cost Per Serving
  type: PropertyValue
  value reference: Pricing
variable measured: Weekly Meal Variety
  type: PropertyValue
  value reference: Selection
variable measured: Organic Certification
  type: PropertyValue
  value reference: Quality Standards
variable measured: US Market Share
  type: PropertyValue
  value reference: Market Position
variable measured: Prep Time Per Meal
  type: PropertyValue
  value reference: Convenience
variable measured: Dietary Plan Options
  type: PropertyValue
  value reference: Customization
variable measured: Non-GMO Verification
  type: PropertyValue
  value reference: Quality Standards
variable measured: Active US Subscribers
  type: PropertyValue
  value reference: Market Size
variable measured: Average Weekly Cost (2-Person Plan)
  type: PropertyValue
  value reference: Pricing
variable measured: Delivery Speed
  type: PropertyValue
  value reference: Service
variable measured: Weekly Meal Options
  type: PropertyValue
  value reference: Variety
variable measured: USDA Organic Certification
  type: PropertyValue
  value reference: Ingredients
variable measured: Non-GMO Project Verified
  type: PropertyValue
  value reference: Ingredients
variable measured: US Service Areas
  type: PropertyValue
  value reference: Coverage
variable measured: Organic Ingredient Certification
  type: PropertyValue
  value reference: Quality
variable measured: Average Meal Prep Time
  type: PropertyValue
  value reference: Convenience
variable measured: Plant-Based Meal Percentage
  type: PropertyValue
  value reference: Dietary Options
variable measured: Carbon-Neutral Shipping
  type: PropertyValue
  value reference: Sustainability
variable measured: Customer Base Size
  type: PropertyValue
  value reference: Market Presence
variable measured: Cost Per Serving
  type: PropertyValue
  value reference: Pricing
variable measured: Monthly Cost for 4-Person Household
  type: PropertyValue
  value reference: Pricing
variable measured: Customer Satisfaction Rating
  type: PropertyValue
  value reference: Satisfaction
variable measured: Minimum Commitment
  type: PropertyValue
  value reference: Flexibility
variable measured: Packaging Recyclability
  type: PropertyValue
  value reference: Sustainability
variable measured: Price Per Serving
  type: PropertyValue
  value reference: Pricing
variable measured: Weekly Meal Selections
  type: PropertyValue
  value reference: Variety
variable measured: Active Subscribers Globally
  type: PropertyValue
  value reference: Market Position
variable measured: Average Meal Calories
  type: PropertyValue
  value reference: Nutrition
variable measured: Preparation Time Per Meal
  type: PropertyValue
  value reference: Convenience
variable measured: Dietary Program Options
variable measured: Free Shipping Threshold
variable measured: Countries Served
variable measured: Weekly Meal Choices
variable measured: Monthly Cost (4-Person Plan)
variable measured: Servings Per Week Flexibility
variable measured: Average Per-Serving Cost
variable measured: Dietary Filter Options
variable measured: Shipping Cost Range
is based on: https://www.aversusb.net/compare/blue-apron-vs-hellofresh

HelloFresh vs Blue Apron — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for HelloFresh vs Blue Apron.
has defined term: Menu & Variety
has defined term: Market Position
has defined term: Cost & Value
has defined term: Meal Size
has defined term: Quality
has defined term: Flexibility
has defined term: Market Trend
has defined term: Pricing
has defined term: Selection
has defined term: Cooking
has defined term: Convenience
has defined term: Environment
has defined term: Recognition
has defined term: Market Performance
has defined term: Variety
has defined term: Availability
has defined term: Terms
has defined term: Sustainability
has defined term: Customization
has defined term: Satisfaction
has defined term: Quality Standards
has defined term: Market Size
has defined term: Service
has defined term: Ingredients
has defined term: Coverage
has defined term: Dietary Options
has defined term: Market Presence
has defined term: Nutrition
has defined term: Global Reach
has defined term: Overall Value
has defined term: Cost
has defined term: Portion Flexibility
has defined term: Health Options

Menu & Variety
type: DefinedTerm
term code: menu-&-variety
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Cost & Value
type: DefinedTerm
term code: cost-&-value
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Meal Size
type: DefinedTerm
term code: meal-size
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Quality
type: DefinedTerm
term code: quality
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Flexibility
type: DefinedTerm
term code: flexibility
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Market Trend
type: DefinedTerm
term code: market-trend
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Selection
type: DefinedTerm
term code: selection
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Cooking
type: DefinedTerm
term code: cooking
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Convenience
type: DefinedTerm
term code: convenience
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Environment
type: DefinedTerm
term code: environment
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Recognition
type: DefinedTerm
term code: recognition
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Market Performance
type: DefinedTerm
term code: market-performance
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Variety
type: DefinedTerm
term code: variety
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Availability
type: DefinedTerm
term code: availability
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Terms
type: DefinedTerm
term code: terms
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Sustainability
type: DefinedTerm
term code: sustainability
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Customization
type: DefinedTerm
term code: customization
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Satisfaction
type: DefinedTerm
term code: satisfaction
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Quality Standards
type: DefinedTerm
term code: quality-standards
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Market Size
type: DefinedTerm
term code: market-size
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Service
type: DefinedTerm
term code: service
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Ingredients
type: DefinedTerm
term code: ingredients
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Coverage
type: DefinedTerm
term code: coverage
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Dietary Options
type: DefinedTerm
term code: dietary-options
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Market Presence
type: DefinedTerm
term code: market-presence
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Nutrition
type: DefinedTerm
term code: nutrition
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Global Reach
type: DefinedTerm
term code: global-reach
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Overall Value
type: DefinedTerm
term code: overall-value
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Cost
type: DefinedTerm
term code: cost
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Portion Flexibility
type: DefinedTerm
term code: portion-flexibility
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

Health Options
type: DefinedTerm
term code: health-options
in defined term set: HelloFresh vs Blue Apron — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-04-25T06:43:51.324Z
author: A Versus B
publisher: A Versus B
is part of: blue-apron-vs-hellofresh
main entity: Which service is more affordable for families?
  type: Question
  accepted answer: Answer
    text: HelloFresh typically offers more predictable pricing through its subscription model, making it easier to budget. Blue Apron's à la carte approach can vary, but may offer better value if you carefully select meals. For families seeking budget certainty, HelloFresh is generally the better choice.
    language: en-US
main entity: If I want maximum recipe variety, which should I choose?
  type: Question
  accepted answer: Answer
    text: Blue Apron is the clear winner with 100+ chef-designed meals available weekly, compared to HelloFresh's 30-40 options. If variety and customization are your top priorities, Blue Apron's mix-and-match format allows you to select exactly what appeals to you.
    language: en-US
main entity: Can I skip deliveries with either service?
  type: Question
  accepted answer: Answer
    text: Yes, both services offer flexibility. HelloFresh allows you to skip and pause orders. Blue Apron's Autoship feature provides even more control, letting you skip, modify, or cancel deliveries. Both are equally flexible in this regard.
    language: en-US
main entity: Which service is better for meal quality?
  type: Question
  accepted answer: Answer
    text: Both services deliver excellent taste quality. Blue Apron's chef-designed meals received praise from Good Housekeeping's dietitian for improved flavors, while HelloFresh maintains excellent consumer satisfaction. The choice depends more on your recipe preferences than quality differences.
    language: en-US
main entity: What's the difference between HelloFresh's subscriber numbers and Blue Apron's market performance?
  type: Question
  accepted answer: Answer
    text: HelloFresh maintains the world's leading position with 23,800+ subscribers and is growing through strategic partnerships. Blue Apron experienced a 12.3% decline in orders recently, though their restructured format with 100+ meals aims to improve competitiveness. HelloFresh currently has stronger market momentum.
    language: en-US

How to Choose Between HelloFresh and Blue Apron
type: HowTo
description: HelloFresh operates on a subscription-based model with stable pricing and focuses on convenience, while Blue Apron emphasizes variety with 100+ weekly meals and an à la carte pricing structure. HelloFresh leads in subscriber base and market position, while Blue Apron appeals to customers seeking maximum recipe flexibility.
language: en-US
total time: PT3M
step: Consider: Pricing Model
step: Consider: Weekly Menu Options
step: Consider: Market Position
step: Consider: Meal Format
step: Consider: Delivery Flexibility
step: Consider: Taste Quality Rating
step: Consider: Target Audience
step: Consider: Recent Market Trend
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Both HelloFresh and Blue Apron are leading meal kit providers with distinct strengths. HelloFresh wins on pricing predictability, subscriber base, and market dominance, making it ideal for budget-conscious families. Blue Apron excels in recipe variety and customization, appealing to customers who want maximum choice. The best choice depends on whether you prioritize stability and value (HelloFresh) or variety and flexibility (Blue Apron).

Consider: Pricing Model
type: HowToStep
position: 1
text: Pricing Model: HelloFresh has Subscription-based with stable, predictable pricing, while Blue Apron has À la carte with variable pricing based on selections.

Consider: Weekly Menu Options
type: HowToStep
position: 2
text: Weekly Menu Options: HelloFresh has 30-40 recipes per week, while Blue Apron has 100+ chef-designed meals per week.

Consider: Market Position
type: HowToStep
position: 3
text: Market Position: HelloFresh has World's leading meal kit company with 23,800+ subscribers, while Blue Apron has Strong competitor with focus on customization.

Consider: Meal Format
type: HowToStep
position: 4
text: Meal Format: HelloFresh has Individual and family-sized options (3-6 servings), while Blue Apron has Mix-and-match format with customizable family-sized meals.

Consider: Delivery Flexibility
type: HowToStep
position: 5
text: Delivery Flexibility: HelloFresh has Flexible subscription with skip/pause options, while Blue Apron has Autoship feature with skip, modify, and cancel options.

Consider: Taste Quality Rating
type: HowToStep
position: 6
text: Taste Quality Rating: HelloFresh has Excellent overall consumer satisfaction, while Blue Apron has Good Housekeeping dietitian found 'improved flavors and taste'.

Consider: Target Audience
type: HowToStep
position: 7
text: Target Audience: HelloFresh has Budget-conscious families seeking convenience and value, while Blue Apron has Customers prioritizing variety and recipe customization.

Consider: Recent Market Trend
type: HowToStep
position: 8
text: Recent Market Trend: HelloFresh has Growing subscriber base; partnered with celebrity influencers (Alison Brie), while Blue Apron has Restructured format with expanded meal options.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: HelloFresh vs Blue Apron
review body: HelloFresh operates on a subscription-based model with stable pricing and focuses on convenience, while Blue Apron emphasizes variety with 100+ weekly meals and an à la carte pricing structure. HelloFresh leads in subscriber base and market position, while Blue Apron appeals to customers seeking maximum recipe flexibility.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: HelloFresh vs Blue Apron

Customer Base Size
type: PropertyValue
value: HelloFresh: 4+ million customers | Blue Apron: N/A

Cost Per Serving
type: PropertyValue
value: HelloFresh: $9-11 | Blue Apron: $12-13
value reference: HelloFresh

Monthly Cost for 4-Person Household
type: PropertyValue
value: HelloFresh: $215 (estimated) | Blue Apron: N/A

Customer Satisfaction Rating
type: PropertyValue
value: HelloFresh: 4.1/5 | Blue Apron: 3.8/5
value reference: HelloFresh

Minimum Commitment
type: PropertyValue
value: HelloFresh: 2 weeks | Blue Apron: N/A

Packaging Recyclability
type: PropertyValue
value: HelloFresh: 90% | Blue Apron: 85%
value reference: HelloFresh

Price Per Serving
type: PropertyValue
value: HelloFresh: $2.99 | Blue Apron: N/A

Weekly Meal Selections
type: PropertyValue
value: HelloFresh: 28+ meals | Blue Apron: N/A

Active Subscribers Globally
type: PropertyValue
value: HelloFresh: 8.5 million | Blue Apron: N/A

Average Meal Calories
type: PropertyValue
value: HelloFresh: 600-850 cal | Blue Apron: N/A

Preparation Time Per Meal
type: PropertyValue
value: HelloFresh: 30-35 min | Blue Apron: N/A

Dietary Program Options
type: PropertyValue
value: HelloFresh: 8 programs | Blue Apron: N/A

Free Shipping Threshold
type: PropertyValue
value: HelloFresh: $60 | Blue Apron: N/A

Countries Served
type: PropertyValue
value: HelloFresh: 13 countries | Blue Apron: N/A

Weekly Meal Choices
type: PropertyValue
value: HelloFresh: 30+ meals | Blue Apron: 8-12 meals
value reference: HelloFresh

Monthly Cost (4-Person Plan)
type: PropertyValue
value: HelloFresh: $180-220 | Blue Apron: $240-260
value reference: HelloFresh

Servings Per Week Flexibility
type: PropertyValue
value: HelloFresh: 2-4 servings | Blue Apron: 2-3 servings
value reference: HelloFresh

Average Per-Serving Cost
type: PropertyValue
value: HelloFresh: $1.99-$2.99 | Blue Apron: N/A

Average Prep Time
type: PropertyValue
value: HelloFresh: 25-35 minutes | Blue Apron: 30-40 minutes
value reference: HelloFresh

Dietary Filter Options
type: PropertyValue
value: HelloFresh: 8 options | Blue Apron: N/A

Shipping Cost Range
type: PropertyValue
value: HelloFresh: $0-$9.99 | Blue Apron: N/A

Minimum Meals Per Order
type: PropertyValue
value: HelloFresh: 4 meals | Blue Apron: N/A

Monthly Cost for 2 People (4 meals)
type: PropertyValue
value: HelloFresh: $32-$48 | Blue Apron: N/A

Cost Per Meal
type: PropertyValue
value: HelloFresh: $8-11 | Blue Apron: N/A

Protein Content Per Meal
type: PropertyValue
value: HelloFresh: 15-28g | Blue Apron: N/A

Weekly Menu Options
type: PropertyValue
value: HelloFresh: 40-50 options | Blue Apron: N/A

Meal Preparation Time
type: PropertyValue
value: HelloFresh: 20-30 minutes | Blue Apron: N/A

Dietary Customization Options
type: PropertyValue
value: HelloFresh: 10+ dietary filters | Blue Apron: N/A

Delivery Coverage
type: PropertyValue
value: HelloFresh: 50 states | Blue Apron: N/A

Average Calorie Range Per Meal
type: PropertyValue
value: HelloFresh: 550-850 kcal | Blue Apron: N/A

Price Per Serving (Standard Plan)
type: PropertyValue
value: HelloFresh: $4.49 | Blue Apron: N/A

Weekly Meal Selection
type: PropertyValue
value: HelloFresh: 110 meals | Blue Apron: N/A

Average Recipe Prep Time
type: PropertyValue
value: HelloFresh: 30 min | Blue Apron: N/A

Organic Ingredients Available
type: PropertyValue
value: HelloFresh: Yes | Blue Apron: N/A

Weekly Cost for 4-Person Plan (2 Meals)
type: PropertyValue
value: HelloFresh: $71.96 | Blue Apron: N/A

Maximum Servings Per Recipe
type: PropertyValue
value: HelloFresh: 4-6 servings | Blue Apron: N/A

Weekly Recipe Variety
type: PropertyValue
value: HelloFresh: N/A | Blue Apron: 20+

Organic Ingredient Content
type: PropertyValue
value: HelloFresh: N/A | Blue Apron: ~30%

Average Meal Preparation Time
type: PropertyValue
value: HelloFresh: N/A | Blue Apron: 30-40 minutes

Minimum Meals Per Week
type: PropertyValue
value: HelloFresh: N/A | Blue Apron: 2 meals

Estimated Monthly Cost (6 meals/week)
type: PropertyValue
value: HelloFresh: N/A | Blue Apron: $239.76

Dietary Certification Programs
type: PropertyValue
value: HelloFresh: N/A | Blue Apron: 2 programs

Weekly Recipe Selection
type: PropertyValue
value: HelloFresh: N/A | Blue Apron: 14+ recipes

Shipping Cost (Standard)
type: PropertyValue
value: HelloFresh: N/A | Blue Apron: $9.99

Cuisine Variety Count
type: PropertyValue
value: HelloFresh: N/A | Blue Apron: 14+ cuisines

Organic Recipe Percentage
type: PropertyValue
value: HelloFresh: N/A | Blue Apron: 40%

Monthly Cost for 3-Person Household (4 meals/week)
type: PropertyValue
value: HelloFresh: N/A | Blue Apron: $309.96 ($299.97 + $9.99 shipping)

Base Price Per Serving
type: PropertyValue
value: HelloFresh: N/A | Blue Apron: $9.99

Weekly Meal Quantity Range
type: PropertyValue
value: HelloFresh: N/A | Blue Apron: 6 meals

Average Preparation Time
type: PropertyValue
value: HelloFresh: N/A | Blue Apron: 35

Organic Ingredient Percentage
type: PropertyValue
value: HelloFresh: N/A | Blue Apron: 80%

Monthly Cost (4 meals, 2 servings)
type: PropertyValue
value: HelloFresh: N/A | Blue Apron: $239.76

Recipe Rotation (new meals annually)
type: PropertyValue
value: HelloFresh: N/A | Blue Apron: 40+ recipes

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HelloFresh — Wikipedia
type: CreativeWork

Blue Apron — Wikipedia
type: CreativeWork

Compare HelloFresh vs Blue Apron
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/blue-apron-vs-hellofresh
object: HelloFresh
object: Blue Apron

Dietary Program Options
type: PropertyValue
value reference: Customization

Free Shipping Threshold
type: PropertyValue
value reference: Pricing

Countries Served
type: PropertyValue
value reference: Global Reach

Weekly Meal Choices
type: PropertyValue
value reference: Variety

Monthly Cost (4-Person Plan)
type: PropertyValue
value reference: Pricing

Servings Per Week Flexibility
type: PropertyValue
value reference: Customization

Average Per-Serving Cost
type: PropertyValue
value reference: Pricing

Average Prep Time
type: PropertyValue
value reference: Convenience

Dietary Filter Options
type: PropertyValue
value reference: Customization

Shipping Cost Range
type: PropertyValue
value reference: Pricing

Minimum Meals Per Order
type: PropertyValue
value reference: Flexibility

Monthly Cost for 2 People (4 meals)
type: PropertyValue
value reference: Overall Value

Cost Per Meal
type: PropertyValue
value reference: Pricing

Protein Content Per Meal
type: PropertyValue
value reference: Nutrition

Weekly Menu Options
type: PropertyValue
value reference: Variety

Meal Preparation Time
type: PropertyValue
value reference: Convenience

Dietary Customization Options
type: PropertyValue
value reference: Flexibility

Delivery Coverage
type: PropertyValue
value reference: Availability

Average Calorie Range Per Meal
type: PropertyValue
value reference: Nutrition

Price Per Serving (Standard Plan)
type: PropertyValue
value reference: Cost

Weekly Meal Selection
type: PropertyValue
value reference: Variety

Average Recipe Prep Time
type: PropertyValue
value reference: Convenience

Organic Ingredients Available
type: PropertyValue
value reference: Quality

Weekly Cost for 4-Person Plan (2 Meals)
type: PropertyValue
value reference: Cost

Maximum Servings Per Recipe
type: PropertyValue
value reference: Portion Flexibility

Weekly Recipe Variety
type: PropertyValue
value reference: Selection

Organic Ingredient Content
type: PropertyValue
value reference: Ingredients

Average Meal Preparation Time
type: PropertyValue
value reference: Convenience

Minimum Meals Per Week
type: PropertyValue
value reference: Flexibility

Estimated Monthly Cost (6 meals/week)
type: PropertyValue
value reference: Pricing

Dietary Certification Programs
type: PropertyValue
value reference: Health Options

Weekly Recipe Selection
type: PropertyValue
value reference: Variety

Shipping Cost (Standard)
type: PropertyValue
value reference: Pricing

Cuisine Variety Count
type: PropertyValue
value reference: Variety

Organic Recipe Percentage
type: PropertyValue
value reference: Quality

Monthly Cost for 3-Person Household (4 meals/week)
type: PropertyValue
value reference: Pricing

Base Price Per Serving
type: PropertyValue
value reference: Pricing

Weekly Meal Quantity Range
type: PropertyValue
value reference: Flexibility

Average Preparation Time
type: PropertyValue
value reference: Convenience

Organic Ingredient Percentage
type: PropertyValue
value reference: Quality

Monthly Cost (4 meals, 2 servings)
type: PropertyValue
value reference: Pricing

Recipe Rotation (new meals annually)
type: PropertyValue
value reference: Variety