HelloFresh operates on a subscription-based model with stable pricing and focuses on convenience, while Blue Apron emphasizes variety with 100+ weekly meals and an à la carte pricing structure. HelloFresh leads in subscriber base and market position, while Blue Apron appeals to customers seeking maximum recipe flexibility.
HelloFresh vs Blue Apron — Side-by-side comparison on A Versus B
Flexible meal kit service with extensive variety, affordable pricing, and diverse dietary options.
Premium meal kit service with chef-curated recipes and high-quality ingredients.
Pricing Model. Weekly Menu Options. Market Position. Meal Format. Delivery Flexibility. Taste Quality Rating. Target Audience. Recent Market Trend
Both HelloFresh and Blue Apron are leading meal kit providers with distinct strengths. HelloFresh wins on pricing predictability, subscriber base, and market dominance, making it ideal for budget-conscious families. Blue Apron excels in recipe variety and customization, appealing to customers who want maximum choice. The best choice depends on whether you prioritize stability and value (HelloFresh) or variety and flexibility (Blue Apron).
HelloFresh: 30-40 recipes | Blue Apron: 100+ chef-designed meals
HelloFresh: 23,800+ | Blue Apron: Not publicly specified
HelloFresh: Fixed subscription-based | Blue Apron: À la carte variable pricing
HelloFresh: 3-6 person family sizes | Blue Apron: 3-6 person customizable meals
HelloFresh: Excellent consumer satisfaction | Blue Apron: Improved flavors per Good Housekeeping
HelloFresh: Skip/pause options | Blue Apron: Skip, modify, and cancel Autoship
HelloFresh: Growth trajectory with influencer partnerships | Blue Apron: Orders down 12.3% to 100.53 million
HelloFresh: Stable regardless of order frequency | Blue Apron: Variable based on meal selections
HelloFresh: Premium pricing | Blue Apron: N/A
HelloFresh: Standard recyclable materials | Blue Apron: N/A
HelloFresh: Limited swaps | Blue Apron: N/A
HelloFresh: Best Overall Meal Delivery | Blue Apron: N/A
HelloFresh: Established leader | Blue Apron: N/A
HelloFresh: $2.99-$3.99 | Blue Apron: N/A
HelloFresh: 20-25 options | Blue Apron: N/A
HelloFresh: 30-60 minutes | Blue Apron: N/A
HelloFresh: 15+ countries | Blue Apron: N/A
HelloFresh: Yes, weekly commitment | Blue Apron: N/A
HelloFresh: Carbon-neutral certified | Blue Apron: N/A
HelloFresh: High (choose each week) | Blue Apron: N/A
HelloFresh: 0% certified organic | Blue Apron: N/A
HelloFresh: 25-35 minutes | Blue Apron: N/A
HelloFresh: 10+ plans | Blue Apron: 6 plans
HelloFresh: Partial/Unverified | Blue Apron: N/A
HelloFresh: $120-144 (6 meals) | Blue Apron: N/A
HelloFresh: Not certified | Blue Apron: No
HelloFresh: Non-GMO sourced (unverified) | Blue Apron: N/A
HelloFresh: 0-5% certified organic | Blue Apron: N/A
HelloFresh: 30 minutes | Blue Apron: N/A
HelloFresh: 25% vegetarian options | Blue Apron: N/A
HelloFresh: No, standard shipping | Blue Apron: N/A
HelloFresh: 4+ million customers | Blue Apron: N/A
HelloFresh: $215 (estimated) | Blue Apron: N/A
HelloFresh: 8.5 million | Blue Apron: N/A
HelloFresh: 600-850 cal | Blue Apron: N/A
HelloFresh: 8 programs | Blue Apron: N/A
HelloFresh: 13 countries | Blue Apron: N/A
HelloFresh: 30+ meals | Blue Apron: 8-12 meals
HelloFresh: $180-220 | Blue Apron: $240-260
HelloFresh: 2-4 servings | Blue Apron: 2-3 servings
HelloFresh: $1.99-$2.99 | Blue Apron: N/A
HelloFresh: 25-35 minutes | Blue Apron: 30-40 minutes
HelloFresh: 40-50 options | Blue Apron: N/A
HelloFresh: 20-30 minutes | Blue Apron: N/A
HelloFresh: 10+ dietary filters | Blue Apron: N/A
HelloFresh: 550-850 kcal | Blue Apron: N/A
HelloFresh: 4-6 servings | Blue Apron: N/A
HelloFresh: N/A | Blue Apron: 30-40 minutes
HelloFresh: N/A | Blue Apron: 2 programs
HelloFresh: N/A | Blue Apron: 14+ recipes
HelloFresh: N/A | Blue Apron: 14+ cuisines
Monthly Cost for 3-Person Household (4 meals/week)
HelloFresh: N/A | Blue Apron: $309.96 ($299.97 + $9.99 shipping)
HelloFresh: N/A | Blue Apron: 40+ recipes
How to choose between HelloFresh and Blue Apron
HelloFresh vs Blue Apron — Structured Comparison Data
Machine-readable comparison dataset for HelloFresh vs Blue Apron. Contains 102 attribute comparisons, 5 FAQ pairs.
HelloFresh vs Blue Apron — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for HelloFresh vs Blue Apron.
Which service is more affordable for families?
HelloFresh typically offers more predictable pricing through its subscription model, making it easier to budget. Blue Apron's à la carte approach can vary, but may offer better value if you carefully select meals. For families seeking budget certainty, HelloFresh is generally the better choice.
If I want maximum recipe variety, which should I choose?
Blue Apron is the clear winner with 100+ chef-designed meals available weekly, compared to HelloFresh's 30-40 options. If variety and customization are your top priorities, Blue Apron's mix-and-match format allows you to select exactly what appeals to you.
Can I skip deliveries with either service?
Yes, both services offer flexibility. HelloFresh allows you to skip and pause orders. Blue Apron's Autoship feature provides even more control, letting you skip, modify, or cancel deliveries. Both are equally flexible in this regard.
Which service is better for meal quality?
Both services deliver excellent taste quality. Blue Apron's chef-designed meals received praise from Good Housekeeping's dietitian for improved flavors, while HelloFresh maintains excellent consumer satisfaction. The choice depends more on your recipe preferences than quality differences.
What's the difference between HelloFresh's subscriber numbers and Blue Apron's market performance?
HelloFresh maintains the world's leading position with 23,800+ subscribers and is growing through strategic partnerships. Blue Apron experienced a 12.3% decline in orders recently, though their restructured format with 100+ meals aims to improve competitiveness. HelloFresh currently has stronger market momentum.
How to Choose Between HelloFresh and Blue Apron
Pricing Model: HelloFresh has Subscription-based with stable, predictable pricing, while Blue Apron has À la carte with variable pricing based on selections.
Weekly Menu Options: HelloFresh has 30-40 recipes per week, while Blue Apron has 100+ chef-designed meals per week.
Market Position: HelloFresh has World's leading meal kit company with 23,800+ subscribers, while Blue Apron has Strong competitor with focus on customization.
Meal Format: HelloFresh has Individual and family-sized options (3-6 servings), while Blue Apron has Mix-and-match format with customizable family-sized meals.
Delivery Flexibility: HelloFresh has Flexible subscription with skip/pause options, while Blue Apron has Autoship feature with skip, modify, and cancel options.
Taste Quality Rating: HelloFresh has Excellent overall consumer satisfaction, while Blue Apron has Good Housekeeping dietitian found 'improved flavors and taste'.
Target Audience: HelloFresh has Budget-conscious families seeking convenience and value, while Blue Apron has Customers prioritizing variety and recipe customization.
Recent Market Trend: HelloFresh has Growing subscriber base; partnered with celebrity influencers (Alison Brie), while Blue Apron has Restructured format with expanded meal options.