Wix is a website builder with eCommerce capabilities starting at $17/month, ideal for small businesses and creators prioritizing design accessibility. BigCommerce is a dedicated eCommerce platform starting at $29.95/month, engineered for merchants requiring advanced selling features and scalability.
Wix vs BigCommerce — Side-by-side comparison on A Versus B
All-in-one SaaS website builder with integrated ecommerce, drag-and-drop editor, and managed hosting.
Enterprise-grade dedicated e-commerce platform for scaling online retail stores.
Primary Purpose. Starting Price. Native Subscription Features. Advanced eCommerce Features. API Call Limits. Storage Capacity. Design & Customization Ease. Best For Scaling
BigCommerce is the superior choice for serious eCommerce merchants who prioritize advanced selling tools, scalability, and API flexibility. Wix excels for small businesses, service providers, and creators seeking an affordable, beautiful website with basic online selling capabilities. Your choice depends on whether you need a website builder with eCommerce features or a purpose-built eCommerce platform.
Wix: $29/month (Core plan) | BigCommerce: N/A
Wix: Available with limitations | BigCommerce: N/A
Wix: Built-in social media and SEO tools | BigCommerce: N/A
Wix: Functional, highly customizable | BigCommerce: N/A
Wix: 0.5-2 hours | BigCommerce: 1-3 days
Wix: $120-216 (all-in-one) | BigCommerce: N/A
Wix: Wix Studio with AI tools | BigCommerce: N/A
Wix: Fully managed (included) | BigCommerce: N/A
Wix: Unlimited on most plans | BigCommerce: N/A
Wix: Yes, native tools | BigCommerce: N/A
Wix: Advanced (Aria, greater variety) | BigCommerce: N/A
Wix: 0% (on Wix Payments) | BigCommerce: N/A
Wix: Beginner (Visual drag-drop) | BigCommerce: N/A
Wix: $27/month (Business Basic) | BigCommerce: N/A
Wix: Basic; supports 100s of pages effectively | BigCommerce: N/A
Wix: Limited custom code in specific areas only | BigCommerce: N/A
Wix: Basic AI copywriting and simple design suggestions | BigCommerce: N/A
Wix: Integrated with reliable uptime; basic SEO controls | BigCommerce: N/A
Wix: $39/month (advanced e-commerce) | BigCommerce: N/A
Wix: High freedom with drag-and-drop | BigCommerce: N/A
Wix: No stated limit | BigCommerce: $33,333
Wix: Yes, included | BigCommerce: Limited
Wix: Restrictive | BigCommerce: Generous/Unlimited
Wix: Basic (Advanced at $39+) | BigCommerce: Comprehensive (All plans)
Wix: Very intuitive, drag-and-drop | BigCommerce: More technical, steeper curve
Wix: Micro to small business | BigCommerce: Small to enterprise
Wix: Advanced with automated tax, shipping, inventory | BigCommerce: N/A
Wix: Moderate; requires learning curve | BigCommerce: N/A
Wix: Advanced SEO, analytics, and integrations | BigCommerce: N/A
Wix: Advanced: SKU tracking, stock alerts, variants | BigCommerce: N/A
Wix: AI Writer, design suggestions, image optimization | BigCommerce: N/A
Wix: Yes, chat and email | BigCommerce: N/A
Wix: Included with e-commerce plans | BigCommerce: N/A
Wix: $16/month (annual billing) | BigCommerce: N/A
Wix: 2-4 hours (premium) | BigCommerce: N/A
Wix: Yes (Stripe, PayPal, Square integrated) | BigCommerce: N/A
Wix: Full-featured mobile editor | BigCommerce: N/A
Wix: $27 (Business plan) | BigCommerce: N/A
Wix: Yes (included in all plans) | BigCommerce: N/A
Wix: Difficult to export, vendor lock-in | BigCommerce: N/A
Wix: $324 (plans) + $2,900 (fees) | BigCommerce: N/A
Wix: $14/month (Basic) | BigCommerce: N/A
Wix: Yes (with branding) | BigCommerce: N/A
Wix: 250+ app market integrations | BigCommerce: N/A
Wix: Limited (plans $27+/month) | BigCommerce: N/A
Wix: 4.4/5 stars | BigCommerce: 4.3/5 stars
Wix: 30 minutes (average first store) | BigCommerce: N/A
Wix: 2.5-3% of all websites | BigCommerce: N/A
Wix: Beginner (no coding needed) | BigCommerce: N/A
Wix: Limited/difficult to export | BigCommerce: N/A
Wix: Basic (limited control) | BigCommerce: N/A
Wix: 900+ Wix-designed | BigCommerce: N/A
Wix: 2.7% + $0.30 per transaction | BigCommerce: N/A
Wix: Limited REST API only | BigCommerce: N/A
Wix: Limited to Facebook & Instagram | BigCommerce: N/A
Wix: Included in all plans | BigCommerce: N/A
Wix: Full-featured app | BigCommerce: N/A
Wix: Unlimited on Premium+ plans | BigCommerce: N/A
Wix: Variable quality, requires curation | BigCommerce: N/A
Wix: ~1,500 apps in App Market | BigCommerce: N/A
Wix: Extra cost ($8.80/month for SEO Wiz) | BigCommerce: N/A
Wix: 500+ in App Market | BigCommerce: N/A
Wix: 120,000+ (2026) | BigCommerce: 8,000+ Certified Partners
Wix: Unlimited products | BigCommerce: N/A
Wix: AI-powered SEO assistant with recommendations | BigCommerce: N/A
Wix: Full-page element positioning (complete freedom) | BigCommerce: N/A
Wix: 70+ payment providers | BigCommerce: N/A
Wix: Yes, limited features | BigCommerce: N/A
Wix: Template effects, limited custom animations | BigCommerce: N/A
Wix: 12+ (Stripe, PayPal, Square, etc.) | BigCommerce: N/A
Wix: Velo (JavaScript-only, proprietary API) | BigCommerce: N/A
Wix: $27-42 (for ecommerce features) | BigCommerce: $29.95-$299.95
Wix: 1.5% + $0.15 (Wix Payments) or 2.9% + $0.30 (third-party) | BigCommerce: N/A
Wix: 200+ Wix apps | BigCommerce: 600+ apps
Wix: 20+ (Wix Payments, PayPal, Square, Apple Pay) | BigCommerce: 100+
Wix: 80+ built-in templates | BigCommerce: N/A
Wix: 1 (None: fully visual interface) | BigCommerce: N/A
Wix: Yes (no limit across all plans) | BigCommerce: N/A
Wix: N/A | BigCommerce: $29.95/month (Standard)
Wix: N/A | BigCommerce: Native B2B with wholesale pricing and bulk ordering
Wix: N/A | BigCommerce: Amazon, eBay, Shopify, Facebook, Instagram, TikTok, and more
Wix: N/A | BigCommerce: Advanced APIs with GraphQL, full headless commerce
Wix: N/A | BigCommerce: Multi-coupon stacking, promotion banners, bulk coupon management, automation workflows
Wix: N/A | BigCommerce: Extensive native features included
Wix: N/A | BigCommerce: Superior API access with full headless commerce
Wix: N/A | BigCommerce: $20M+ GMV (optimal fit)
Wix: N/A | BigCommerce: High; requires technical expertise
Wix: N/A | BigCommerce: Unlimited (100M+)
Wix: N/A | BigCommerce: 24/7 professional
Wix: N/A | BigCommerce: Moderate (API-driven, template modifications)
Wix: N/A | BigCommerce: Fully managed (99.99% SLA)
Wix: N/A | BigCommerce: Minimal (non-technical users OK)
Monthly Transaction Processing Limit (Entry Plan)
Wix: N/A | BigCommerce: Advanced (multi-location, variants, SKU tracking)
Wix: N/A | BigCommerce: Amazon, eBay, Walmart, Facebook native
Wix: N/A | BigCommerce: Requires CSS knowledge for advanced customization
Wix: N/A | BigCommerce: Yes (301 redirects, structured data, XML control)
Wix: N/A | BigCommerce: Amazon, eBay, Facebook, Instagram, TikTok, Shopify (4+ native)
Wix: N/A | BigCommerce: Full REST API with custom code
Wix: N/A | BigCommerce: 8-12 hours (technical setup)
How to choose between Wix and BigCommerce
Wix vs BigCommerce — Structured Comparison Data
Machine-readable comparison dataset for Wix vs BigCommerce. Contains 190 attribute comparisons, 5 FAQ pairs.
Wix vs BigCommerce — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Wix vs BigCommerce.
What are the main differences between Wix and BigCommerce?
Wix is a website builder first with eCommerce as a secondary feature, offering affordability and ease of use starting at $17/month. BigCommerce is a dedicated eCommerce platform designed for merchants who need advanced selling tools, better scalability, and comprehensive features starting at $29.95/month. Choose Wix for simplicity and design; choose BigCommerce for serious eCommerce growth.
Which platform is better for subscriptions and memberships?
Wix has native subscription and membership management built into all plans, making it ideal for creators and service providers selling recurring revenue products. BigCommerce has limited native subscription features, requiring third-party apps for advanced subscription management. If subscriptions are core to your business, Wix is the better choice.
Can I scale my business on Wix as it grows?
Wix works for small businesses but has limitations at scale due to API call restrictions and storage constraints. As your business grows, you may hit technical and operational limits. BigCommerce is purpose-built for scaling with unlimited bandwidth, generous API access, and higher transaction limits, making it better for ambitious growth plans.
What are BigCommerce's payment processing fees in 2026?
BigCommerce offers an Open Payment Provider option with fees of 0.6%-2%, allowing merchants to reduce transaction costs compared to traditional payment processing. Standard payment processing fees vary by plan and payment method. The Pro Plan includes a 0.9% take rate on GMV exceeding $33,333 monthly limits, making it competitive for higher-volume sellers.
Which platform requires more technical knowledge?
Wix is designed for non-technical users with an intuitive drag-and-drop interface requiring no coding. BigCommerce has a steeper learning curve and benefits from technical knowledge for customization and integrations. If you want to avoid technical complexity, Wix is the more accessible option.
How to Choose Between Wix and BigCommerce
Primary Purpose: Wix has Website builder with eCommerce add-ons, while BigCommerce has Dedicated eCommerce platform.
Starting Price: Wix has $17/month, while BigCommerce has $29.95/month.
Native Subscription Features: Wix has Built-in subscription management, while BigCommerce has Limited native subscriptions.
Advanced eCommerce Features: Wix has Limited; requires Business plan ($39+), while BigCommerce has Comprehensive; included in all plans.
API Call Limits: Wix has Restrictive limits for integrations, while BigCommerce has Generous API access and webhooks.
Storage Capacity: Wix has Limited storage with restrictions, while BigCommerce has Unlimited bandwidth and scalability.
Design & Customization Ease: Wix has Drag-and-drop; highly intuitive, while BigCommerce has More technical; steeper learning curve.
Best For Scaling: Wix has Small to medium businesses, while BigCommerce has Growing and enterprise merchants.