Apple dominates premium smartphones and tablets with tight hardware-software integration and higher profit margins, while Samsung leads in market share and device diversity with Android flexibility and competitive pricing across more product categories.
Apple vs Samsung — Side-by-side comparison on A Versus B
Premium technology company specializing in integrated hardware-software ecosystem across phones, tablets, computers, and wearables.
Diversified global technology conglomerate manufacturing smartphones, displays, semiconductors, appliances, and consumer electronics.
Global Smartphone Market Share. Operating System Control. Average Selling Price (ASP). Product Category Range. Operating Profit Margin. Annual Revenue. Device Customization Options
Choose Apple if you prioritize ecosystem integration, premium build quality, software longevity (7+ years of updates), and resale value—ideal for users willing to pay premium prices for seamless cross-device experience. Choose Samsung if you need device diversity, competitive pricing at multiple tiers, customization flexibility, or prefer Android's open ecosystem—better for budget-conscious buyers and those requiring specialized hardware like foldable phones.
Apple Inc.: N/A | Samsung Electronics: N/A
Apple Inc.: 161,000 | Samsung Electronics: N/A
Apple Inc.: $799 | Samsung Electronics: N/A
Apple Inc.: 68% | Samsung Electronics: N/A
Apple Inc.: $42 billion | Samsung Electronics: N/A
Apple Inc.: 4.1★ | Samsung Electronics: N/A
Enterprise Product Innovation Review Count
Apple Inc.: 20,232 reviews | Samsung Electronics: N/A
Apple Inc.: 4.7★ | Samsung Electronics: N/A
Apple Inc.: 186 reviews | Samsung Electronics: N/A
Apple Inc.: Not specified | Samsung Electronics: N/A
Enterprise Integration Capabilities Rating
Apple Inc.: Below 5.0★ | Samsung Electronics: N/A
Apple Inc.: 15+ devices | Samsung Electronics: N/A
Apple Inc.: 4.4 stars | Samsung Electronics: N/A
Apple Inc.: 275 reviews | Samsung Electronics: N/A
Apple Inc.: Emerging competitor with new features (multi-stop, cycling nav) | Samsung Electronics: N/A
Apple Inc.: Limited to Apple ecosystem | Samsung Electronics: N/A
Apple Inc.: End-to-end encryption enabled (iOS 26.5+) | Samsung Electronics: N/A
Apple Inc.: Minimal collection; on-device processing prioritized | Samsung Electronics: N/A
Apple Inc.: Privacy-preserving on-device AI processing | Samsung Electronics: N/A
Apple Inc.: $999+ | Samsung Electronics: N/A
Apple Inc.: $143.76 billion | Samsung Electronics: N/A
Apple Inc.: $2.37 billion | Samsung Electronics: N/A
Apple Inc.: Services-focused (not specified) | Samsung Electronics: N/A
Commercial Remaining Performance Obligations
Apple Inc.: Not disclosed as separate metric | Samsung Electronics: N/A
Apple Inc.: $85.27 billion (+23.3% YoY) | Samsung Electronics: N/A
Apple Inc.: 920% | Samsung Electronics: N/A
Trailing 12-Month Revenue Growth (3-Year Period)
Apple Inc.: 3,000+ | Samsung Electronics: N/A
Apple Inc.: $29.9B | Samsung Electronics: N/A
Apple Inc.: 7+ | Samsung Electronics: N/A
Apple Inc.: 150+ | Samsung Electronics: N/A
Ecosystem App Availability (Android/iOS equivalent)
Apple Inc.: 1.96M apps (App Store) | Samsung Electronics: N/A
Apple Inc.: $391.4B | Samsung Electronics: $230.7B
Apple Inc.: $3.5 trillion | Samsung Electronics: N/A
Apple Inc.: 46.2% | Samsung Electronics: 32.1%
Apple Inc.: $93.7B | Samsung Electronics: N/A
Apple Inc.: 161K | Samsung Electronics: N/A
Apple Inc.: 7.8% | Samsung Electronics: N/A
Apple Inc.: 231M devices | Samsung Electronics: N/A
Apple Inc.: 30.7% | Samsung Electronics: N/A
Apple Inc.: $391.4B | Samsung Electronics: N/A
Apple Inc.: $3.5T | Samsung Electronics: N/A
Apple Inc.: 27% (Apple Arcade subscribers: 25M) | Samsung Electronics: N/A
Apple Inc.: $84.3B (22% of total) | Samsung Electronics: N/A
Apple Inc.: 9.5/10 (fully vertical) | Samsung Electronics: N/A
Apple Inc.: 8% (emerging with Vision Pro) | Samsung Electronics: N/A
Apple Inc.: 30.1% | Samsung Electronics: N/A
Apple Inc.: 18.2% | Samsung Electronics: 21.8%
Apple Inc.: 7 years | Samsung Electronics: 5 years
iPhone 16 Pro / Galaxy S25 Ultra Display
Apple Inc.: 120Hz Super Retina XDR | Samsung Electronics: 120Hz AMOLED Vision
Apple Inc.: $999 | Samsung Electronics: $1,299
Apple Inc.: 7 major categories | Samsung Electronics: 15+ major categories
Apple Inc.: 89/100 | Samsung Electronics: 79/100
Apple Inc.: 22% | Samsung Electronics: N/A
EV Market Share / Product Category Dominance
Apple Inc.: 56% (smartphone OS) | Samsung Electronics: N/A
Apple Inc.: 1200% | Samsung Electronics: N/A
Apple Inc.: 16% | Samsung Electronics: 19%
Apple Inc.: $963 | Samsung Electronics: $412
Apple Inc.: 7+ years | Samsung Electronics: 4 years
Apple Inc.: $391.04B | Samsung Electronics: $223.2B
Apple Inc.: 8 categories | Samsung Electronics: 15+ categories
iPhone 15 Resale Value Retention After 1 Year
Apple Inc.: 72% | Samsung Electronics: 58%
Apple Inc.: 99.8% | Samsung Electronics: 98.2%
Apple Inc.: 16% | Samsung Electronics: N/A
Apple Inc.: 31.5% | Samsung Electronics: 12.3%
Apple Inc.: $394.3B | Samsung Electronics: $256.4B
Apple Inc.: $999 | Samsung Electronics: N/A
Apple Inc.: 2,800+ | Samsung Electronics: N/A
Apple Inc.: 7 years minimum | Samsung Electronics: N/A
Apple Inc.: 3.5 million (App Store) | Samsung Electronics: N/A
Apple Inc.: 18% | Samsung Electronics: N/A
Apple Inc.: N/A | Samsung Electronics: 200MP (Samsung Galaxy S26 Ultra)
Apple Inc.: N/A | Samsung Electronics: 7 years guaranteed
Apple Inc.: N/A | Samsung Electronics: 6.9-inch AMOLED (Galaxy S26 Ultra)
Apple Inc.: N/A | Samsung Electronics: 3120x1440 (Galaxy S26 Ultra)
Apple Inc.: N/A | Samsung Electronics: 120Hz AMOLED standard
Apple Inc.: N/A | Samsung Electronics: $1,400+ (Galaxy S26 Ultra)
Apple Inc.: N/A | Samsung Electronics: 4 cameras (Galaxy S26 Ultra)
Apple Inc.: N/A | Samsung Electronics: #2 phone brand in US market
Apple Inc.: N/A | Samsung Electronics: $799 (Galaxy S24)
Apple Inc.: N/A | Samsung Electronics: 7 years
Apple Inc.: N/A | Samsung Electronics: 45W (Galaxy S24)
Apple Inc.: N/A | Samsung Electronics: Dynamic AMOLED 2X, 120Hz, 2992x1344
Apple Inc.: N/A | Samsung Electronics: 22.3%
Apple Inc.: N/A | Samsung Electronics: 28,000+
Apple Inc.: N/A | Samsung Electronics: 82%
Apple Inc.: N/A | Samsung Electronics: 0%
Apple Inc.: N/A | Samsung Electronics: $24.8B
Apple Inc.: N/A | Samsung Electronics: 267,000+
Apple Inc.: N/A | Samsung Electronics: N/A (Samsung is hardware maker, not OS)
Apple Inc.: N/A | Samsung Electronics: 21.8%
Apple Inc.: N/A | Samsung Electronics: 3.8 million (same ecosystem)
Apple Inc.: N/A | Samsung Electronics: 4 years for flagship Galaxy devices
Apple Inc.: N/A | Samsung Electronics: 5 years for Galaxy S-series flagships
Apple Inc.: N/A | Samsung Electronics: $230-300 (Samsung Galaxy A-series)
Apple Inc.: N/A | Samsung Electronics: 1 (Samsung only)
Apple Inc.: N/A | Samsung Electronics: Medium: One UI customization limited to Samsung's framework
How to choose between Apple Inc. and Samsung Electronics
Compare Apple Inc. vs Samsung Electronics
Apple vs Samsung — Structured Comparison Data
Machine-readable comparison dataset for Apple vs Samsung. Contains 101 attribute comparisons, 5 FAQ pairs.
Apple vs Samsung — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Apple vs Samsung.
Which company has better smartphone market share in 2025?
Samsung leads with 19% global smartphone market share compared to Apple's 16% in Q4 2025. However, Apple dominates in premium segment (phones over $800) with 58% market share, while Samsung excels in mid-range ($400-$700) with 34% share.
How long does each company support devices with software updates?
Apple provides 7+ years of iOS updates on average (iPhone 12 released 2020 still receives iOS 18 in 2024). Samsung provides 4 years of Android updates on flagship models and 3 years on mid-range devices, making Apple devices usable for significantly longer.
Apple is significantly more profitable with 31.5% operating margin compared to Samsung's 12.3% (2024). Apple's annual revenue of $391.04B exceeds Samsung's $223.2B despite lower unit sales, demonstrating premium pricing power in smartphones and services.
Which company offers more product diversity?
Samsung operates in 15+ product categories including smartphones, displays, semiconductors, TVs, appliances, and networking equipment. Apple focuses on 8 major categories (phones, tablets, computers, wearables, audio, TV, smart home) but with tighter integration between products.
Which phones hold their resale value better?
iPhone 15 retains 72% of its value after 1 year, while Galaxy S24 retains 58%, making iPhones significantly better for resale. This is driven by Apple's longer software support (7+ years vs 4 years) and premium brand perception.
How to Choose Between Apple Inc. and Samsung Electronics
Consider: Global Smartphone Market Share
Global Smartphone Market Share: Apple Inc. has 16% (Q4 2025), while Samsung Electronics has 19% (Q4 2025).
Operating System Control: Apple Inc. has Proprietary iOS on all devices, while Samsung Electronics has Android (licensed, customized as OneUI).
Average Selling Price (ASP): Apple Inc. has $963 USD, while Samsung Electronics has $412 USD.
Product Category Range: Apple Inc. has 8 major categories (phones, tablets, watches, laptops, desktops, audio, TV, wearables), while Samsung Electronics has 15+ major categories (phones, tablets, watches, TVs, displays, semiconductors, appliances, networking).
Operating Profit Margin: Apple Inc. has 31.5% (2024), while Samsung Electronics has 12.3% (2024).
Annual Revenue: Apple Inc. has $391.04 billion USD (2024), while Samsung Electronics has $223.2 billion USD (2024).
Device Customization Options: Apple Inc. has Limited (color, storage, RAM combinations), while Samsung Electronics has Extensive (Knox security, DeX mode, customizable UI).