Apple vs Samsung
type: Article
description: Apple dominates premium smartphones and tablets with tight hardware-software integration and higher profit margins, while Samsung leads in market share and device diversity with Android flexibility and competitive pricing across more product categories.
language: en-US
date published: 2026-07-09T13:31:05.514Z
date created: 2026-07-09T13:31:05.514Z
date modified: 2026-07-09T13:31:05.576Z
content reference time: 2026-07-09T13:31:05.576Z
author: A Versus B
publisher: A Versus B
about: Apple Inc.
about: Samsung Electronics
abstract: Apple dominates premium smartphones and tablets with tight hardware-software integration and higher profit margins, while Samsung leads in market share and device diversity with Android flexibility and competitive pricing across more product categories.
text: Global Smartphone Market Share. Operating System Control. Average Selling Price (ASP). Product Category Range. Operating Profit Margin. Annual Revenue. Device Customization Options
conclusion text: Choose Apple if you prioritize ecosystem integration, premium build quality, software longevity (7+ years of updates), and resale value—ideal for users willing to pay premium prices for seamless cross-device experience. Choose Samsung if you need device diversity, competitive pricing at multiple tiers, customization flexibility, or prefer Android's open ecosystem—better for budget-conscious buyers and those requiring specialized hardware like foldable phones.
additional property: PlayStation Gaming Console Market Share
  type: PropertyValue
  value: Apple Inc.: N/A | Samsung Electronics: N/A
additional property: Total Employees
  type: PropertyValue
  value: Apple Inc.: 161,000 | Samsung Electronics: N/A
additional property: iPhone Average Selling Price
  type: PropertyValue
  value: Apple Inc.: $799 | Samsung Electronics: N/A
additional property: Services Gross Margin
  type: PropertyValue
  value: Apple Inc.: 68% | Samsung Electronics: N/A
additional property: Q4 2025 Net Income
  type: PropertyValue
  value: Apple Inc.: $42 billion | Samsung Electronics: N/A
additional property: Enterprise Product Innovation Rating
  type: PropertyValue
  value: Apple Inc.: 4.1★ | Samsung Electronics: N/A
additional property: Enterprise Product Innovation Review Count
  type: PropertyValue
  value: Apple Inc.: 20,232 reviews | Samsung Electronics: N/A
additional property: Application Development Platform Rating
  type: PropertyValue
  value: Apple Inc.: 4.7★ | Samsung Electronics: N/A
additional property: Application Development Review Count
  type: PropertyValue
  value: Apple Inc.: 186 reviews | Samsung Electronics: N/A
additional property: 3-Year Revenue Growth Rate
  type: PropertyValue
  value: Apple Inc.: Not specified | Samsung Electronics: N/A
additional property: Enterprise Integration Capabilities Rating
  type: PropertyValue
  value: Apple Inc.: Below 5.0★ | Samsung Electronics: N/A
additional property: 2026 New Product Launches
  type: PropertyValue
  value: Apple Inc.: 15+ devices | Samsung Electronics: N/A
additional property: Customer Satisfaction Rating
  type: PropertyValue
  value: Apple Inc.: 4.4 stars | Samsung Electronics: N/A
additional property: Review Sample Size
  type: PropertyValue
  value: Apple Inc.: 275 reviews | Samsung Electronics: N/A
additional property: Maps Service Market Position
  type: PropertyValue
  value: Apple Inc.: Emerging competitor with new features (multi-stop, cycling nav) | Samsung Electronics: N/A
additional property: Cross-Device Compatibility
  type: PropertyValue
  value: Apple Inc.: Limited to Apple ecosystem | Samsung Electronics: N/A
additional property: RCS Encryption with Competitor (2026)
  type: PropertyValue
  value: Apple Inc.: End-to-end encryption enabled (iOS 26.5+) | Samsung Electronics: N/A
additional property: Data Privacy Approach
  type: PropertyValue
  value: Apple Inc.: Minimal collection; on-device processing prioritized | Samsung Electronics: N/A
additional property: AI Development Direction (2026)
  type: PropertyValue
  value: Apple Inc.: Privacy-preserving on-device AI processing | Samsung Electronics: N/A
additional property: Typical Flagship Phone Price
  type: PropertyValue
  value: Apple Inc.: $999+ | Samsung Electronics: N/A
additional property: Latest Quarterly Revenue
  type: PropertyValue
  value: Apple Inc.: $143.76 billion | Samsung Electronics: N/A
additional property: AI Infrastructure Capex Investment
  type: PropertyValue
  value: Apple Inc.: $2.37 billion | Samsung Electronics: N/A
additional property: Cloud Platform Growth Rate
  type: PropertyValue
  value: Apple Inc.: Services-focused (not specified) | Samsung Electronics: N/A
additional property: Commercial Remaining Performance Obligations
  type: PropertyValue
  value: Apple Inc.: Not disclosed as separate metric | Samsung Electronics: N/A
additional property: iPhone Revenue (Latest)
  type: PropertyValue
  value: Apple Inc.: $85.27 billion (+23.3% YoY) | Samsung Electronics: N/A
additional property: 10-Year Stock Return
  type: PropertyValue
  value: Apple Inc.: 920% | Samsung Electronics: N/A
additional property: Trailing 12-Month Revenue Growth (3-Year Period)
  type: PropertyValue
  value: Apple Inc.: Not specified | Samsung Electronics: N/A
additional property: 5G Patents Portfolio
  type: PropertyValue
  value: Apple Inc.: 3,000+ | Samsung Electronics: N/A
additional property: Average Flagship Smartphone Price
  type: PropertyValue
  value: Apple Inc.: $799 | Samsung Electronics: N/A
additional property: Annual R&D Investment
  type: PropertyValue
  value: Apple Inc.: $29.9B | Samsung Electronics: N/A
additional property: OS Update Support Duration
  type: PropertyValue
  value: Apple Inc.: 7+ | Samsung Electronics: N/A
additional property: Countries with Market Presence
  type: PropertyValue
  value: Apple Inc.: 150+ | Samsung Electronics: N/A
additional property: Ecosystem App Availability (Android/iOS equivalent)
  type: PropertyValue
  value: Apple Inc.: 1.96M apps (App Store) | Samsung Electronics: N/A
additional property: Annual Revenue
  type: PropertyValue
  value: Apple Inc.: $391.4B | Samsung Electronics: $230.7B
  value reference: Apple Inc.
additional property: Market Capitalization
  type: PropertyValue
  value: Apple Inc.: $3.5 trillion | Samsung Electronics: N/A
additional property: Gross Profit Margin
  type: PropertyValue
  value: Apple Inc.: 46.2% | Samsung Electronics: 32.1%
  value reference: Apple Inc.
additional property: Net Income
  type: PropertyValue
  value: Apple Inc.: $93.7B | Samsung Electronics: N/A
additional property: Global Employees
  type: PropertyValue
  value: Apple Inc.: 161K | Samsung Electronics: N/A
additional property: R&D Spending as % of Revenue
  type: PropertyValue
  value: Apple Inc.: 7.8% | Samsung Electronics: N/A
additional property: Vehicle/Device Annual Units Sold
  type: PropertyValue
  value: Apple Inc.: 231M devices | Samsung Electronics: N/A
additional property: Operating Margin
  type: PropertyValue
  value: Apple Inc.: 30.7% | Samsung Electronics: N/A
additional property: Annual Revenue (FY 2024)
  type: PropertyValue
  value: Apple Inc.: $391.4B | Samsung Electronics: N/A
additional property: Market Capitalization (Jan 2026)
  type: PropertyValue
  value: Apple Inc.: $3.5T | Samsung Electronics: N/A
additional property: Gaming Console Market Share
  type: PropertyValue
  value: Apple Inc.: 27% (Apple Arcade subscribers: 25M) | Samsung Electronics: N/A
additional property: Services Revenue Annual
  type: PropertyValue
  value: Apple Inc.: $84.3B (22% of total) | Samsung Electronics: N/A
additional property: Customer Ecosystem Integration
  type: PropertyValue
  value: Apple Inc.: 9.5/10 (fully vertical) | Samsung Electronics: N/A
additional property: Professional Imaging Market Share
  type: PropertyValue
  value: Apple Inc.: 8% (emerging with Vision Pro) | Samsung Electronics: N/A
additional property: Operating Profit Margin (FY 2024)
  type: PropertyValue
  value: Apple Inc.: 30.1% | Samsung Electronics: N/A
additional property: Global Smartphone Market Share
  type: PropertyValue
  value: Apple Inc.: 18.2% | Samsung Electronics: 21.8%
  value reference: Samsung Electronics
interactivity type: active
significant link: https://www.aversusb.net/entity/apple-inc
significant link: https://www.aversusb.net/alternatives/apple-inc
significant link: https://www.aversusb.net/entity/samsung-electronics
significant link: https://www.aversusb.net/alternatives/samsung-electronics
significant link: https://www.aversusb.net/api/answer/apple-vs-samsung)
significant link: https://www.aversusb.net/api/v1/schema/apple-vs-samsung)
related link: https://www.aversusb.net/compare/apple-vs-samsung
related link: https://www.aversusb.net/compare/apple-vs-microsoft
related link: https://www.aversusb.net/compare/samsung-vs-google
related link: https://www.aversusb.net/compare/android-vs-samsung
related link: https://www.aversusb.net/compare/apple-vs-google
related link: https://www.aversusb.net/compare/samsung-vs-xiaomi
related link: https://www.aversusb.net/compare/tesla-vs-apple
related link: https://www.aversusb.net/compare/apple-vs-sony
teaches: How to choose between Apple Inc. and Samsung Electronics
genre: Companies

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Apple vs Samsung — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Apple Inc.
type: Organization
alternate name: AI
alternate name: Apple Inc
language: en-US
description: Premium technology company specializing in integrated hardware-software ecosystem across phones, tablets, computers, and wearables.
image: ImageObject
  caption: Apple Inc.
subject of: Apple vs Samsung
image: ImageObject
  caption: Apple Inc.

Samsung Electronics
type: Brand
alternate name: SE
language: en-US
description: Diversified global technology conglomerate manufacturing smartphones, displays, semiconductors, appliances, and consumer electronics.
image: ImageObject
  caption: Samsung Electronics
subject of: Apple vs Samsung
image: ImageObject
  caption: Samsung Electronics

Apple vs Samsung — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Apple vs Samsung. Contains 101 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: PlayStation Gaming Console Market Share
  type: PropertyValue
  value reference: Market Position
variable measured: Total Employees
  type: PropertyValue
  value reference: Operations
variable measured: iPhone Average Selling Price
  type: PropertyValue
  value reference: Product Pricing
variable measured: Services Gross Margin
  type: PropertyValue
  value reference: Financial Performance
variable measured: Q4 2025 Net Income
  type: PropertyValue
  value reference: Financial Performance
variable measured: Enterprise Product Innovation Rating
  type: PropertyValue
  value reference: Enterprise Solutions
variable measured: Enterprise Product Innovation Review Count
  type: PropertyValue
  value reference: Enterprise Solutions
variable measured: Application Development Platform Rating
  type: PropertyValue
  value reference: Developer Tools
variable measured: Application Development Review Count
  type: PropertyValue
  value reference: Developer Tools
variable measured: 3-Year Revenue Growth Rate
  type: PropertyValue
  value reference: Financial Performance
variable measured: Enterprise Integration Capabilities Rating
  type: PropertyValue
  value reference: Enterprise Solutions
variable measured: 2026 New Product Launches
  type: PropertyValue
  value reference: Product Strategy
variable measured: Customer Satisfaction Rating
  type: PropertyValue
  value reference: Support & Reputation
variable measured: Review Sample Size
  type: PropertyValue
  value reference: Customer Experience
variable measured: Maps Service Market Position
  type: PropertyValue
  value reference: Service Leadership
variable measured: Cross-Device Compatibility
  type: PropertyValue
  value reference: Ecosystem
variable measured: RCS Encryption with Competitor (2026)
  type: PropertyValue
  value reference: Security
variable measured: Data Privacy Approach
  type: PropertyValue
  value reference: Privacy
variable measured: AI Development Direction (2026)
  type: PropertyValue
  value reference: Innovation
variable measured: Typical Flagship Phone Price
  type: PropertyValue
  value reference: Cost
variable measured: Latest Quarterly Revenue
  type: PropertyValue
  value reference: Financial Performance
variable measured: AI Infrastructure Capex Investment
  type: PropertyValue
  value reference: Future Growth Investment
variable measured: Cloud Platform Growth Rate
  type: PropertyValue
  value reference: Cloud & Services
variable measured: Commercial Remaining Performance Obligations
  type: PropertyValue
  value reference: Future Revenue Visibility
variable measured: iPhone Revenue (Latest)
  type: PropertyValue
  value reference: Product Segment
variable measured: 10-Year Stock Return
  type: PropertyValue
  value reference: Investor Returns
variable measured: Trailing 12-Month Revenue Growth (3-Year Period)
  type: PropertyValue
  value reference: Growth Rate
variable measured: 5G Patents Portfolio
  type: PropertyValue
  value reference: Technology Innovation
variable measured: Average Flagship Smartphone Price
  type: PropertyValue
  value reference: Pricing
variable measured: Annual R&D Investment
  type: PropertyValue
  value reference: Innovation
variable measured: OS Update Support Duration
  type: PropertyValue
  value reference: Software Support
variable measured: Countries with Market Presence
  type: PropertyValue
  value reference: Geographic Reach
variable measured: Ecosystem App Availability (Android/iOS equivalent)
  type: PropertyValue
  value reference: Ecosystem Size
variable measured: Annual Revenue
  type: PropertyValue
  value reference: Financial
variable measured: Market Capitalization
  type: PropertyValue
  value reference: Financial Performance
variable measured: Gross Profit Margin
  type: PropertyValue
  value reference: Financial Performance
variable measured: Net Income
  type: PropertyValue
  value reference: Profitability
variable measured: Global Employees
  type: PropertyValue
  value reference: Operations
variable measured: R&D Spending as % of Revenue
  type: PropertyValue
  value reference: Financial
variable measured: Vehicle/Device Annual Units Sold
  type: PropertyValue
  value reference: Operations
variable measured: Operating Margin
  type: PropertyValue
  value reference: Financial Performance
variable measured: Annual Revenue (FY 2024)
  type: PropertyValue
  value reference: Financial Performance
variable measured: Market Capitalization (Jan 2026)
  type: PropertyValue
  value reference: Market Valuation
variable measured: Gaming Console Market Share
  type: PropertyValue
  value reference: Market Position
variable measured: Services Revenue Annual
  type: PropertyValue
  value reference: Business Segment
variable measured: Customer Ecosystem Integration
  type: PropertyValue
  value reference: Product Strategy
variable measured: Professional Imaging Market Share
  type: PropertyValue
  value reference: Market Position
variable measured: Operating Profit Margin (FY 2024)
  type: PropertyValue
  value reference: Financial Performance
variable measured: Global Smartphone Market Share
  type: PropertyValue
  value reference: Market Position
variable measured: Software Support Duration
  type: PropertyValue
  value reference: Product Support
variable measured: iPhone 16 Pro / Galaxy S25 Ultra Display
  type: PropertyValue
  value reference: Smartphone Display
variable measured: Premium Flagship Price
  type: PropertyValue
  value reference: Pricing
variable measured: Product Categories Offered
  type: PropertyValue
  value reference: Product Range
variable measured: Customer Satisfaction Score
  type: PropertyValue
  value reference: Customer Experience
variable measured: Services Revenue Contribution
  type: PropertyValue
  value reference: Business Model
variable measured: EV Market Share / Product Category Dominance
  type: PropertyValue
  value reference: Market Position
variable measured: 10-Year Stock Appreciation
  type: PropertyValue
  value reference: Investor Returns
variable measured: Smartphone Market Share (Q4 2025)
  type: PropertyValue
  value reference: Market Position
variable measured: Average Smartphone Selling Price
  type: PropertyValue
  value reference: Pricing
variable measured: Operating System Software Updates
  type: PropertyValue
  value reference: Software Support
variable measured: Annual Revenue (FY2024)
variable measured: Product Category Diversity
variable measured: iPhone 15 Resale Value Retention After 1 Year
variable measured: App Store Malware Prevention Rate
variable measured: Global Market Share
variable measured: Operating Profit Margin
variable measured: Annual Revenue (2024)
variable measured: Flagship Smartphone Price
variable measured: 5G Patent Portfolio
is based on: https://www.aversusb.net/compare/apple-vs-samsung)

Apple vs Samsung — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Apple vs Samsung.
has defined term: Market Position
has defined term: Operations
has defined term: Product Pricing
has defined term: Financial Performance
has defined term: Enterprise Solutions
has defined term: Developer Tools
has defined term: Product Strategy
has defined term: Support & Reputation
has defined term: Customer Experience
has defined term: Service Leadership
has defined term: Ecosystem
has defined term: Security
has defined term: Privacy
has defined term: Innovation
has defined term: Cost
has defined term: Future Growth Investment
has defined term: Cloud & Services
has defined term: Future Revenue Visibility
has defined term: Product Segment
has defined term: Investor Returns
has defined term: Growth Rate
has defined term: Technology Innovation
has defined term: Pricing
has defined term: Software Support
has defined term: Geographic Reach
has defined term: Ecosystem Size
has defined term: Financial
has defined term: Profitability
has defined term: Market Valuation
has defined term: Business Segment
has defined term: Product Support
has defined term: Smartphone Display
has defined term: Product Range
has defined term: Business Model
has defined term: Product Portfolio
has defined term: Value Retention
has defined term: Technology Leadership
has defined term: Regional Performance
has defined term: Camera
has defined term: Software
has defined term: Display
has defined term: Price
has defined term: Market
has defined term: Battery & Charging
has defined term: Customer Support
has defined term: Satisfaction
has defined term: User Base
has defined term: Scale
has defined term: User Engagement
has defined term: Affordability
has defined term: Choice & Variety
has defined term: Features

Market Position
type: DefinedTerm
term code: market-position
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Operations
type: DefinedTerm
term code: operations
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Product Pricing
type: DefinedTerm
term code: product-pricing
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Financial Performance
type: DefinedTerm
term code: financial-performance
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Enterprise Solutions
type: DefinedTerm
term code: enterprise-solutions
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Developer Tools
type: DefinedTerm
term code: developer-tools
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Product Strategy
type: DefinedTerm
term code: product-strategy
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Support & Reputation
type: DefinedTerm
term code: support-&-reputation
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Customer Experience
type: DefinedTerm
term code: customer-experience
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Service Leadership
type: DefinedTerm
term code: service-leadership
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Security
type: DefinedTerm
term code: security
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Privacy
type: DefinedTerm
term code: privacy
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Innovation
type: DefinedTerm
term code: innovation
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Cost
type: DefinedTerm
term code: cost
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Future Growth Investment
type: DefinedTerm
term code: future-growth-investment
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Cloud & Services
type: DefinedTerm
term code: cloud-&-services
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Future Revenue Visibility
type: DefinedTerm
term code: future-revenue-visibility
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Product Segment
type: DefinedTerm
term code: product-segment
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Investor Returns
type: DefinedTerm
term code: investor-returns
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Growth Rate
type: DefinedTerm
term code: growth-rate
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Technology Innovation
type: DefinedTerm
term code: technology-innovation
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Software Support
type: DefinedTerm
term code: software-support
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Geographic Reach
type: DefinedTerm
term code: geographic-reach
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Ecosystem Size
type: DefinedTerm
term code: ecosystem-size
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Financial
type: DefinedTerm
term code: financial
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Profitability
type: DefinedTerm
term code: profitability
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Market Valuation
type: DefinedTerm
term code: market-valuation
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Business Segment
type: DefinedTerm
term code: business-segment
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Product Support
type: DefinedTerm
term code: product-support
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Smartphone Display
type: DefinedTerm
term code: smartphone-display
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Product Range
type: DefinedTerm
term code: product-range
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Business Model
type: DefinedTerm
term code: business-model
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Product Portfolio
type: DefinedTerm
term code: product-portfolio
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Value Retention
type: DefinedTerm
term code: value-retention
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Technology Leadership
type: DefinedTerm
term code: technology-leadership
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Regional Performance
type: DefinedTerm
term code: regional-performance
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Camera
type: DefinedTerm
term code: camera
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Software
type: DefinedTerm
term code: software
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Display
type: DefinedTerm
term code: display
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Price
type: DefinedTerm
term code: price
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Market
type: DefinedTerm
term code: market
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Battery & Charging
type: DefinedTerm
term code: battery-&-charging
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Customer Support
type: DefinedTerm
term code: customer-support
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Satisfaction
type: DefinedTerm
term code: satisfaction
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

User Base
type: DefinedTerm
term code: user-base
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Scale
type: DefinedTerm
term code: scale
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

User Engagement
type: DefinedTerm
term code: user-engagement
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Affordability
type: DefinedTerm
term code: affordability
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Choice & Variety
type: DefinedTerm
term code: choice-&-variety
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-09T13:31:05.576Z
author: A Versus B
publisher: A Versus B
is part of: apple-vs-samsung)
main entity: Which company has better smartphone market share in 2025?
  type: Question
  accepted answer: Answer
    text: Samsung leads with 19% global smartphone market share compared to Apple's 16% in Q4 2025. However, Apple dominates in premium segment (phones over $800) with 58% market share, while Samsung excels in mid-range ($400-$700) with 34% share.
    language: en-US
main entity: How long does each company support devices with software updates?
  type: Question
  accepted answer: Answer
    text: Apple provides 7+ years of iOS updates on average (iPhone 12 released 2020 still receives iOS 18 in 2024). Samsung provides 4 years of Android updates on flagship models and 3 years on mid-range devices, making Apple devices usable for significantly longer.
    language: en-US
main entity: Which company is more profitable?
  type: Question
  accepted answer: Answer
    text: Apple is significantly more profitable with 31.5% operating margin compared to Samsung's 12.3% (2024). Apple's annual revenue of $391.04B exceeds Samsung's $223.2B despite lower unit sales, demonstrating premium pricing power in smartphones and services.
    language: en-US
main entity: Which company offers more product diversity?
  type: Question
  accepted answer: Answer
    text: Samsung operates in 15+ product categories including smartphones, displays, semiconductors, TVs, appliances, and networking equipment. Apple focuses on 8 major categories (phones, tablets, computers, wearables, audio, TV, smart home) but with tighter integration between products.
    language: en-US
main entity: Which phones hold their resale value better?
  type: Question
  accepted answer: Answer
    text: iPhone 15 retains 72% of its value after 1 year, while Galaxy S24 retains 58%, making iPhones significantly better for resale. This is driven by Apple's longer software support (7+ years vs 4 years) and premium brand perception.
    language: en-US

How to Choose Between Apple Inc. and Samsung Electronics
type: HowTo
description: Apple dominates premium smartphones and tablets with tight hardware-software integration and higher profit margins, while Samsung leads in market share and device diversity with Android flexibility and competitive pricing across more product categories.
language: en-US
total time: PT3M
step: Consider: Global Smartphone Market Share
step: Consider: Operating System Control
step: Consider: Average Selling Price (ASP)
step: Consider: Product Category Range
step: Consider: Operating Profit Margin
step: Consider: Annual Revenue
step: Consider: Device Customization Options
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose Apple if you prioritize ecosystem integration, premium build quality, software longevity (7+ years of updates), and resale value—ideal for users willing to pay premium prices for seamless cross-device experience. Choose Samsung if you need device diversity, competitive pricing at multiple tiers, customization flexibility, or prefer Android's open ecosystem—better for budget-conscious buyers and those requiring specialized hardware like foldable phones.

Consider: Global Smartphone Market Share
type: HowToStep
position: 1
text: Global Smartphone Market Share: Apple Inc. has 16% (Q4 2025), while Samsung Electronics has 19% (Q4 2025).

Consider: Operating System Control
type: HowToStep
position: 2
text: Operating System Control: Apple Inc. has Proprietary iOS on all devices, while Samsung Electronics has Android (licensed, customized as OneUI).

Consider: Average Selling Price (ASP)
type: HowToStep
position: 3
text: Average Selling Price (ASP): Apple Inc. has $963 USD, while Samsung Electronics has $412 USD.

Consider: Product Category Range
type: HowToStep
position: 4
text: Product Category Range: Apple Inc. has 8 major categories (phones, tablets, watches, laptops, desktops, audio, TV, wearables), while Samsung Electronics has 15+ major categories (phones, tablets, watches, TVs, displays, semiconductors, appliances, networking).

Consider: Operating Profit Margin
type: HowToStep
position: 5
text: Operating Profit Margin: Apple Inc. has 31.5% (2024), while Samsung Electronics has 12.3% (2024).

Consider: Annual Revenue
type: HowToStep
position: 6
text: Annual Revenue: Apple Inc. has $391.04 billion USD (2024), while Samsung Electronics has $223.2 billion USD (2024).

Consider: Device Customization Options
type: HowToStep
position: 7
text: Device Customization Options: Apple Inc. has Limited (color, storage, RAM combinations), while Samsung Electronics has Extensive (Knox security, DeX mode, customizable UI).

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Apple vs Samsung
review body: Apple dominates premium smartphones and tablets with tight hardware-software integration and higher profit margins, while Samsung leads in market share and device diversity with Android flexibility and competitive pricing across more product categories.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Apple vs Samsung

Software Support Duration
type: PropertyValue
value: Apple Inc.: 7 years | Samsung Electronics: 5 years
value reference: Apple Inc.

iPhone 16 Pro / Galaxy S25 Ultra Display
type: PropertyValue
value: Apple Inc.: 120Hz Super Retina XDR | Samsung Electronics: 120Hz AMOLED Vision

Premium Flagship Price
type: PropertyValue
value: Apple Inc.: $999 | Samsung Electronics: $1,299
value reference: Apple Inc.

Product Categories Offered
type: PropertyValue
value: Apple Inc.: 7 major categories | Samsung Electronics: 15+ major categories
value reference: Samsung Electronics

Customer Satisfaction Score
type: PropertyValue
value: Apple Inc.: 89/100 | Samsung Electronics: 79/100
value reference: Apple Inc.

Services Revenue Contribution
type: PropertyValue
value: Apple Inc.: 22% | Samsung Electronics: N/A

EV Market Share / Product Category Dominance
type: PropertyValue
value: Apple Inc.: 56% (smartphone OS) | Samsung Electronics: N/A

10-Year Stock Appreciation
type: PropertyValue
value: Apple Inc.: 1200% | Samsung Electronics: N/A

Smartphone Market Share (Q4 2025)
type: PropertyValue
value: Apple Inc.: 16% | Samsung Electronics: 19%
value reference: Samsung Electronics

Average Smartphone Selling Price
type: PropertyValue
value: Apple Inc.: $963 | Samsung Electronics: $412
value reference: Samsung Electronics

Operating System Software Updates
type: PropertyValue
value: Apple Inc.: 7+ years | Samsung Electronics: 4 years
value reference: Apple Inc.

Annual Revenue (FY2024)
type: PropertyValue
value: Apple Inc.: $391.04B | Samsung Electronics: $223.2B
value reference: Apple Inc.

Product Category Diversity
type: PropertyValue
value: Apple Inc.: 8 categories | Samsung Electronics: 15+ categories
value reference: Samsung Electronics

iPhone 15 Resale Value Retention After 1 Year
type: PropertyValue
value: Apple Inc.: 72% | Samsung Electronics: 58%
value reference: Apple Inc.

App Store Malware Prevention Rate
type: PropertyValue
value: Apple Inc.: 99.8% | Samsung Electronics: 98.2%
value reference: Apple Inc.

Global Market Share
type: PropertyValue
value: Apple Inc.: 16% | Samsung Electronics: N/A

Operating Profit Margin
type: PropertyValue
value: Apple Inc.: 31.5% | Samsung Electronics: 12.3%
value reference: Apple Inc.

Annual Revenue (2024)
type: PropertyValue
value: Apple Inc.: $394.3B | Samsung Electronics: $256.4B
value reference: Apple Inc.

Flagship Smartphone Price
type: PropertyValue
value: Apple Inc.: $999 | Samsung Electronics: N/A

5G Patent Portfolio
type: PropertyValue
value: Apple Inc.: 2,800+ | Samsung Electronics: N/A

Smartphone OS Update Support
type: PropertyValue
value: Apple Inc.: 7 years minimum | Samsung Electronics: N/A

App Store Size
type: PropertyValue
value: Apple Inc.: 3.5 million (App Store) | Samsung Electronics: N/A

China Smartphone Market Share
type: PropertyValue
value: Apple Inc.: 18% | Samsung Electronics: N/A

Main Camera Resolution
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 200MP (Samsung Galaxy S26 Ultra)

Software Update Support
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 7 years guaranteed

Flagship Display Size
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 6.9-inch AMOLED (Galaxy S26 Ultra)

Display Resolution
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 3120x1440 (Galaxy S26 Ultra)

Refresh Rate (Flagship)
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 120Hz AMOLED standard

Flagship Phone Price (2026)
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: $1,400+ (Galaxy S26 Ultra)

Number of Rear Cameras
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 4 cameras (Galaxy S26 Ultra)

Market Share (Global)
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: #2 phone brand in US market

Starting Price (2025 Models)
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: $799 (Galaxy S24)

OS Update Guarantee
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 7 years

Maximum Charging Speed (Flagship)
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 45W (Galaxy S24)

Display Type (Flagship)
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: Dynamic AMOLED 2X, 120Hz, 2992x1344

Global Market Share (Q3 2025)
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 22.3%

Authorized Service Centers Worldwide
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 28,000+

Average Customer Satisfaction Score
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 82%

Security Patch Support Duration
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 7 years

Search Engine Market Share
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 0%

Active Android Users (Google)
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: N/A

R&D Investment (2024)
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: $24.8B

Global Employee Count
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 267,000+

YouTube Monthly Active Users
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: N/A

Global Smartphone OS Market Share
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: N/A (Samsung is hardware maker, not OS)

Smartphone Hardware Market Share (2025)
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 21.8%

Available App Count
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 3.8 million (same ecosystem)

Major OS Update Guarantee
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 4 years for flagship Galaxy devices

Security Update Commitment
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 5 years for Galaxy S-series flagships

Minimum Entry Price
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: $230-300 (Samsung Galaxy A-series)

Device Manufacturer Count
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 1 (Samsung only)

Customization Depth
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: Medium: One UI customization limited to Samsung's framework

SpeakableSpecification
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css selector: #verdict
css selector: #key-differences
css selector: #faq
xpath: //*[@id='short-answer']
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Apple Inc. — Wikipedia
type: CreativeWork

Samsung Electronics — Wikipedia
type: CreativeWork

Compare Apple Inc. vs Samsung Electronics
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/apple-vs-samsung)
object: Apple Inc.
object: Samsung Electronics

Annual Revenue (FY2024)
type: PropertyValue
value reference: Financial Performance

Product Category Diversity
type: PropertyValue
value reference: Product Portfolio

iPhone 15 Resale Value Retention After 1 Year
type: PropertyValue
value reference: Value Retention

App Store Malware Prevention Rate
type: PropertyValue
value reference: Security

Global Market Share
type: PropertyValue
value reference: Market Position

Operating Profit Margin
type: PropertyValue
value reference: Financial Performance

Annual Revenue (2024)
type: PropertyValue
value reference: Financial

Flagship Smartphone Price
type: PropertyValue
value reference: Pricing

5G Patent Portfolio
type: PropertyValue
value reference: Technology Leadership

Smartphone OS Update Support
type: PropertyValue
value reference: Software Support

App Store Size
type: PropertyValue
value reference: Ecosystem

China Smartphone Market Share
type: PropertyValue
value reference: Regional Performance

Main Camera Resolution
type: PropertyValue
value reference: Camera

Software Update Support
type: PropertyValue
value reference: Software

Flagship Display Size
type: PropertyValue
value reference: Display

Display Resolution
type: PropertyValue
value reference: Display

Refresh Rate (Flagship)
type: PropertyValue
value reference: Display

Flagship Phone Price (2026)
type: PropertyValue
value reference: Price

Number of Rear Cameras
type: PropertyValue
value reference: Camera

Market Share (Global)
type: PropertyValue
value reference: Market

Starting Price (2025 Models)
type: PropertyValue
value reference: Pricing

OS Update Guarantee
type: PropertyValue
value reference: Software Support

Maximum Charging Speed (Flagship)
type: PropertyValue
value reference: Battery & Charging

Display Type (Flagship)
type: PropertyValue
value reference: Display

Global Market Share (Q3 2025)
type: PropertyValue
value reference: Market Position

Authorized Service Centers Worldwide
type: PropertyValue
value reference: Customer Support

Average Customer Satisfaction Score
type: PropertyValue
value reference: Satisfaction

Security Patch Support Duration
type: PropertyValue
value reference: Software Support

Search Engine Market Share
type: PropertyValue
value reference: Market Position

Active Android Users (Google)
type: PropertyValue
value reference: User Base

R&D Investment (2024)
type: PropertyValue
value reference: Financial

Global Employee Count
type: PropertyValue
value reference: Scale

YouTube Monthly Active Users
type: PropertyValue
value reference: User Engagement

Global Smartphone OS Market Share
type: PropertyValue
value reference: Market Position

Smartphone Hardware Market Share (2025)
type: PropertyValue
value reference: Market Position

Available App Count
type: PropertyValue
value reference: Ecosystem

Major OS Update Guarantee
type: PropertyValue
value reference: Software Support

Security Update Commitment
type: PropertyValue
value reference: Software Support

Minimum Entry Price
type: PropertyValue
value reference: Affordability

Device Manufacturer Count
type: PropertyValue
value reference: Choice & Variety

Customization Depth
type: PropertyValue
value reference: Features