Apple vs Samsung
type: Article
description: Apple dominates premium smartphones and tablets with tighter software integration and higher profit margins, while Samsung leads in market share with diverse product categories across phones, TVs, semiconductors, and appliances. Apple's ecosystem generates 92% gross margin on devices, whereas Samsung's diversified business model yields lower but more stable revenue across multiple sectors.
language: en-US
date published: 2025-06-01T00:00:00.000Z
date created: 2025-06-01T00:00:00.000Z
date modified: 2026-06-22T06:05:26.616Z
content reference time: 2026-06-22T06:05:26.616Z
author: A Versus B
publisher: A Versus B
about: Apple Inc.
about: Samsung Electronics
abstract: Apple dominates premium smartphones and tablets with tighter software integration and higher profit margins, while Samsung leads in market share with diverse product categories across phones, TVs, semiconductors, and appliances. Apple's ecosystem generates 92% gross margin on devices, whereas Samsung's diversified business model yields lower but more stable revenue across multiple sectors.
text: Global Smartphone Market Share (2025). Gross Profit Margin. Annual Revenue (2024). Operating System Control. Product Categories. iPhone 16 Pro Starting Price. Employee Count
conclusion text: Choose Apple if you prioritize software-hardware integration, premium build quality, longer software support (7 years), and ecosystem lock-in benefits—best for users invested in iPhone, Mac, iPad, and Apple Watch. Choose Samsung if you want maximum choice across product categories, competitive pricing at multiple tiers, cutting-edge display technology, and don't require ecosystem continuity—best for consumers seeking value and flexibility across smartphones, appliances, and home electronics.
additional property: Q4 2025 Net Income
  type: PropertyValue
  value: Apple Inc.: $42 billion | Samsung Electronics: N/A
additional property: Enterprise Product Innovation Rating
  type: PropertyValue
  value: Apple Inc.: 4.1★ | Samsung Electronics: N/A
additional property: Enterprise Product Innovation Review Count
  type: PropertyValue
  value: Apple Inc.: 20,232 reviews | Samsung Electronics: N/A
additional property: Application Development Platform Rating
  type: PropertyValue
  value: Apple Inc.: 4.7★ | Samsung Electronics: N/A
additional property: Application Development Review Count
  type: PropertyValue
  value: Apple Inc.: 186 reviews | Samsung Electronics: N/A
additional property: 3-Year Revenue Growth Rate
  type: PropertyValue
  value: Apple Inc.: Not specified | Samsung Electronics: N/A
additional property: Enterprise Integration Capabilities Rating
  type: PropertyValue
  value: Apple Inc.: Below 5.0★ | Samsung Electronics: N/A
additional property: 2026 New Product Launches
  type: PropertyValue
  value: Apple Inc.: 15+ devices | Samsung Electronics: N/A
additional property: Customer Satisfaction Rating
  type: PropertyValue
  value: Apple Inc.: 4.4 stars | Samsung Electronics: N/A
additional property: Review Sample Size
  type: PropertyValue
  value: Apple Inc.: 275 reviews | Samsung Electronics: N/A
additional property: Maps Service Market Position
  type: PropertyValue
  value: Apple Inc.: Emerging competitor with new features (multi-stop, cycling nav) | Samsung Electronics: N/A
additional property: Cross-Device Compatibility
  type: PropertyValue
  value: Apple Inc.: Limited to Apple ecosystem | Samsung Electronics: N/A
additional property: RCS Encryption with Competitor (2026)
  type: PropertyValue
  value: Apple Inc.: End-to-end encryption enabled (iOS 26.5+) | Samsung Electronics: N/A
additional property: Data Privacy Approach
  type: PropertyValue
  value: Apple Inc.: Minimal collection; on-device processing prioritized | Samsung Electronics: N/A
additional property: AI Development Direction (2026)
  type: PropertyValue
  value: Apple Inc.: Privacy-preserving on-device AI processing | Samsung Electronics: N/A
additional property: Typical Flagship Phone Price
  type: PropertyValue
  value: Apple Inc.: $999+ | Samsung Electronics: N/A
additional property: Latest Quarterly Revenue
  type: PropertyValue
  value: Apple Inc.: $143.76 billion | Samsung Electronics: N/A
additional property: AI Infrastructure Capex Investment
  type: PropertyValue
  value: Apple Inc.: $2.37 billion | Samsung Electronics: N/A
additional property: Cloud Platform Growth Rate
  type: PropertyValue
  value: Apple Inc.: Services-focused (not specified) | Samsung Electronics: N/A
additional property: Commercial Remaining Performance Obligations
  type: PropertyValue
  value: Apple Inc.: Not disclosed as separate metric | Samsung Electronics: N/A
additional property: iPhone Revenue (Latest)
  type: PropertyValue
  value: Apple Inc.: $85.27 billion (+23.3% YoY) | Samsung Electronics: N/A
additional property: 10-Year Stock Return
  type: PropertyValue
  value: Apple Inc.: 920% | Samsung Electronics: N/A
additional property: Trailing 12-Month Revenue Growth (3-Year Period)
  type: PropertyValue
  value: Apple Inc.: Not specified | Samsung Electronics: N/A
additional property: Operating Profit Margin
  type: PropertyValue
  value: Apple Inc.: 30.2% | Samsung Electronics: 8.2%
  value reference: Apple Inc.
additional property: 5G Patents Portfolio
  type: PropertyValue
  value: Apple Inc.: 3,000+ | Samsung Electronics: N/A
additional property: Average Flagship Smartphone Price
  type: PropertyValue
  value: Apple Inc.: $799 | Samsung Electronics: N/A
additional property: Annual R&D Investment
  type: PropertyValue
  value: Apple Inc.: $29.9B | Samsung Electronics: N/A
additional property: OS Update Support Duration
  type: PropertyValue
  value: Apple Inc.: 7+ | Samsung Electronics: N/A
additional property: Countries with Market Presence
  type: PropertyValue
  value: Apple Inc.: 150+ | Samsung Electronics: N/A
additional property: Ecosystem App Availability (Android/iOS equivalent)
  type: PropertyValue
  value: Apple Inc.: 1.96M apps (App Store) | Samsung Electronics: N/A
additional property: Annual Revenue
  type: PropertyValue
  value: Apple Inc.: $391.4B | Samsung Electronics: $230.7B
  value reference: Samsung Electronics
additional property: Market Capitalization
  type: PropertyValue
  value: Apple Inc.: $3.4T | Samsung Electronics: N/A
additional property: Gross Profit Margin
  type: PropertyValue
  value: Apple Inc.: 46.2% | Samsung Electronics: 32.1%
  value reference: Apple Inc.
additional property: Net Income
  type: PropertyValue
  value: Apple Inc.: $93.7B | Samsung Electronics: N/A
additional property: Global Employees
  type: PropertyValue
  value: Apple Inc.: 161K | Samsung Electronics: N/A
additional property: R&D Spending as % of Revenue
  type: PropertyValue
  value: Apple Inc.: 7.8% | Samsung Electronics: N/A
additional property: Vehicle/Device Annual Units Sold
  type: PropertyValue
  value: Apple Inc.: 231M devices | Samsung Electronics: N/A
additional property: Operating Margin
  type: PropertyValue
  value: Apple Inc.: 30.7% | Samsung Electronics: N/A
additional property: Annual Revenue (FY 2024)
  type: PropertyValue
  value: Apple Inc.: $391.4B | Samsung Electronics: N/A
additional property: Market Capitalization (Jan 2026)
  type: PropertyValue
  value: Apple Inc.: $3.5T | Samsung Electronics: N/A
additional property: Gaming Console Market Share
  type: PropertyValue
  value: Apple Inc.: 27% (Apple Arcade subscribers: 25M) | Samsung Electronics: N/A
additional property: Services Revenue Annual
  type: PropertyValue
  value: Apple Inc.: $84.3B (22% of total) | Samsung Electronics: N/A
additional property: Customer Ecosystem Integration
  type: PropertyValue
  value: Apple Inc.: 9.5/10 (fully vertical) | Samsung Electronics: N/A
additional property: Professional Imaging Market Share
  type: PropertyValue
  value: Apple Inc.: 8% (emerging with Vision Pro) | Samsung Electronics: N/A
additional property: Operating Profit Margin (FY 2024)
  type: PropertyValue
  value: Apple Inc.: 30.1% | Samsung Electronics: N/A
additional property: Global Smartphone Market Share
  type: PropertyValue
  value: Apple Inc.: 23% | Samsung Electronics: 21.8%
  value reference: Apple Inc.
additional property: Software Support Duration
  type: PropertyValue
  value: Apple Inc.: 7 years | Samsung Electronics: 5 years
  value reference: Apple Inc.
additional property: iPhone 16 Pro / Galaxy S25 Ultra Display
  type: PropertyValue
  value: Apple Inc.: 120Hz Super Retina XDR | Samsung Electronics: 120Hz AMOLED Vision
additional property: Premium Flagship Price
  type: PropertyValue
  value: Apple Inc.: $999 | Samsung Electronics: $1,299
  value reference: Apple Inc.
interactivity type: active
significant link: https://www.aversusb.net/entity/apple-inc
significant link: https://www.aversusb.net/alternatives/apple-inc
significant link: https://www.aversusb.net/entity/samsung-electronics
significant link: https://www.aversusb.net/alternatives/samsung-electronics
significant link: https://www.aversusb.net/api/answer/apple-vs-samsung
significant link: https://www.aversusb.net/api/v1/schema/apple-vs-samsung
related link: https://www.aversusb.net/compare/apple-vs-microsoft
related link: https://www.aversusb.net/compare/samsung-vs-google
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related link: https://www.aversusb.net/compare/amazon-vs-wayfair
teaches: How to choose between Apple Inc. and Samsung Electronics
genre: Companies

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Apple vs Samsung — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Apple Inc.
type: Organization
alternate name: AI
alternate name: Apple Inc
language: en-US
description: Consumer technology company creating iPhones, Macs, wearables, and digital services since 1976.
image: ImageObject
  caption: Apple Inc.
subject of: Apple vs Samsung
image: ImageObject
  caption: Apple Inc.

Samsung Electronics
type: Brand
alternate name: SE
language: en-US
description: Diversified global electronics conglomerate with presence in smartphones, TVs, semiconductors, appliances, and displays.
image: ImageObject
  caption: Samsung Electronics
subject of: Apple vs Samsung
image: ImageObject
  caption: Samsung Electronics

Apple vs Samsung — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Apple vs Samsung. Contains 77 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Q4 2025 Net Income
  type: PropertyValue
  value reference: Financial Performance
variable measured: Enterprise Product Innovation Rating
  type: PropertyValue
  value reference: Enterprise Solutions
variable measured: Enterprise Product Innovation Review Count
  type: PropertyValue
  value reference: Enterprise Solutions
variable measured: Application Development Platform Rating
  type: PropertyValue
  value reference: Developer Tools
variable measured: Application Development Review Count
  type: PropertyValue
  value reference: Developer Tools
variable measured: 3-Year Revenue Growth Rate
  type: PropertyValue
  value reference: Financial Performance
variable measured: Enterprise Integration Capabilities Rating
  type: PropertyValue
  value reference: Enterprise Solutions
variable measured: 2026 New Product Launches
  type: PropertyValue
  value reference: Product Strategy
variable measured: Customer Satisfaction Rating
  type: PropertyValue
  value reference: Customer Service
variable measured: Review Sample Size
  type: PropertyValue
  value reference: Customer Experience
variable measured: Maps Service Market Position
  type: PropertyValue
  value reference: Service Leadership
variable measured: Cross-Device Compatibility
  type: PropertyValue
  value reference: Ecosystem
variable measured: RCS Encryption with Competitor (2026)
  type: PropertyValue
  value reference: Security
variable measured: Data Privacy Approach
  type: PropertyValue
  value reference: Privacy
variable measured: AI Development Direction (2026)
  type: PropertyValue
  value reference: Innovation
variable measured: Typical Flagship Phone Price
  type: PropertyValue
  value reference: Cost
variable measured: Latest Quarterly Revenue
  type: PropertyValue
  value reference: Financial Performance
variable measured: AI Infrastructure Capex Investment
  type: PropertyValue
  value reference: Future Growth Investment
variable measured: Cloud Platform Growth Rate
  type: PropertyValue
  value reference: Cloud & Services
variable measured: Commercial Remaining Performance Obligations
  type: PropertyValue
  value reference: Future Revenue Visibility
variable measured: iPhone Revenue (Latest)
  type: PropertyValue
  value reference: Product Segment
variable measured: 10-Year Stock Return
  type: PropertyValue
  value reference: Investor Returns
variable measured: Trailing 12-Month Revenue Growth (3-Year Period)
  type: PropertyValue
  value reference: Growth Rate
variable measured: Operating Profit Margin
  type: PropertyValue
  value reference: Financial Performance
variable measured: 5G Patents Portfolio
  type: PropertyValue
  value reference: Technology Innovation
variable measured: Average Flagship Smartphone Price
  type: PropertyValue
  value reference: Pricing
variable measured: Annual R&D Investment
  type: PropertyValue
  value reference: Innovation
variable measured: OS Update Support Duration
  type: PropertyValue
  value reference: Software Support
variable measured: Countries with Market Presence
  type: PropertyValue
  value reference: Geographic Reach
variable measured: Ecosystem App Availability (Android/iOS equivalent)
  type: PropertyValue
  value reference: Ecosystem Size
variable measured: Annual Revenue
  type: PropertyValue
  value reference: Financial
variable measured: Market Capitalization
  type: PropertyValue
  value reference: Financial Performance
variable measured: Gross Profit Margin
  type: PropertyValue
  value reference: Financial Performance
variable measured: Net Income
  type: PropertyValue
  value reference: Financial Performance
variable measured: Global Employees
  type: PropertyValue
  value reference: Operations
variable measured: R&D Spending as % of Revenue
  type: PropertyValue
  value reference: Financial
variable measured: Vehicle/Device Annual Units Sold
  type: PropertyValue
  value reference: Operations
variable measured: Operating Margin
  type: PropertyValue
  value reference: Profitability
variable measured: Annual Revenue (FY 2024)
  type: PropertyValue
  value reference: Financial Performance
variable measured: Market Capitalization (Jan 2026)
  type: PropertyValue
  value reference: Market Valuation
variable measured: Gaming Console Market Share
  type: PropertyValue
  value reference: Market Position
variable measured: Services Revenue Annual
  type: PropertyValue
  value reference: Business Segment
variable measured: Customer Ecosystem Integration
  type: PropertyValue
  value reference: Product Strategy
variable measured: Professional Imaging Market Share
  type: PropertyValue
  value reference: Market Position
variable measured: Operating Profit Margin (FY 2024)
  type: PropertyValue
  value reference: Financial Performance
variable measured: Global Smartphone Market Share
  type: PropertyValue
  value reference: Market Position
variable measured: Software Support Duration
  type: PropertyValue
  value reference: Product Support
variable measured: iPhone 16 Pro / Galaxy S25 Ultra Display
  type: PropertyValue
  value reference: Smartphone Display
variable measured: Premium Flagship Price
  type: PropertyValue
  value reference: Pricing
variable measured: Product Categories Offered
  type: PropertyValue
  value reference: Product Range
variable measured: Customer Satisfaction Score
  type: PropertyValue
  value reference: Customer Experience
variable measured: Annual Revenue (FY2024)
  type: PropertyValue
  value reference: Financial Performance
variable measured: Services Revenue Contribution
  type: PropertyValue
  value reference: Business Model
variable measured: EV Market Share / Product Category Dominance
  type: PropertyValue
  value reference: Market Position
variable measured: 10-Year Stock Appreciation
  type: PropertyValue
  value reference: Investor Returns
variable measured: Main Camera Resolution
  type: PropertyValue
  value reference: Camera
variable measured: Software Update Support
  type: PropertyValue
  value reference: Software
variable measured: Flagship Display Size
  type: PropertyValue
  value reference: Display
variable measured: Display Resolution
  type: PropertyValue
  value reference: Display
variable measured: Refresh Rate (Flagship)
  type: PropertyValue
  value reference: Display
variable measured: Flagship Phone Price (2026)
variable measured: Number of Rear Cameras
variable measured: Market Share (Global)
variable measured: Starting Price (2025 Models)
variable measured: OS Update Guarantee
variable measured: Maximum Charging Speed (Flagship)
variable measured: Display Type (Flagship)
variable measured: Global Market Share (Q3 2025)
variable measured: Authorized Service Centers Worldwide
is based on: https://www.aversusb.net/compare/apple-vs-samsung

Apple vs Samsung — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Apple vs Samsung.
has defined term: Financial Performance
has defined term: Enterprise Solutions
has defined term: Developer Tools
has defined term: Product Strategy
has defined term: Customer Service
has defined term: Customer Experience
has defined term: Service Leadership
has defined term: Ecosystem
has defined term: Security
has defined term: Privacy
has defined term: Innovation
has defined term: Cost
has defined term: Future Growth Investment
has defined term: Cloud & Services
has defined term: Future Revenue Visibility
has defined term: Product Segment
has defined term: Investor Returns
has defined term: Growth Rate
has defined term: Technology Innovation
has defined term: Pricing
has defined term: Software Support
has defined term: Geographic Reach
has defined term: Ecosystem Size
has defined term: Financial
has defined term: Operations
has defined term: Profitability
has defined term: Market Valuation
has defined term: Market Position
has defined term: Business Segment
has defined term: Product Support
has defined term: Smartphone Display
has defined term: Product Range
has defined term: Business Model
has defined term: Camera
has defined term: Software
has defined term: Display
has defined term: Price
has defined term: Market
has defined term: Battery & Charging
has defined term: Customer Support
has defined term: Satisfaction
has defined term: User Base
has defined term: Scale
has defined term: User Engagement

Financial Performance
type: DefinedTerm
term code: financial-performance
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Enterprise Solutions
type: DefinedTerm
term code: enterprise-solutions
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Developer Tools
type: DefinedTerm
term code: developer-tools
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Product Strategy
type: DefinedTerm
term code: product-strategy
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Customer Service
type: DefinedTerm
term code: customer-service
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Customer Experience
type: DefinedTerm
term code: customer-experience
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Service Leadership
type: DefinedTerm
term code: service-leadership
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Security
type: DefinedTerm
term code: security
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Privacy
type: DefinedTerm
term code: privacy
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Innovation
type: DefinedTerm
term code: innovation
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Cost
type: DefinedTerm
term code: cost
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Future Growth Investment
type: DefinedTerm
term code: future-growth-investment
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Cloud & Services
type: DefinedTerm
term code: cloud-&-services
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Future Revenue Visibility
type: DefinedTerm
term code: future-revenue-visibility
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Product Segment
type: DefinedTerm
term code: product-segment
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Investor Returns
type: DefinedTerm
term code: investor-returns
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Growth Rate
type: DefinedTerm
term code: growth-rate
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Technology Innovation
type: DefinedTerm
term code: technology-innovation
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Software Support
type: DefinedTerm
term code: software-support
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Geographic Reach
type: DefinedTerm
term code: geographic-reach
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Ecosystem Size
type: DefinedTerm
term code: ecosystem-size
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Financial
type: DefinedTerm
term code: financial
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Operations
type: DefinedTerm
term code: operations
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Profitability
type: DefinedTerm
term code: profitability
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Market Valuation
type: DefinedTerm
term code: market-valuation
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Business Segment
type: DefinedTerm
term code: business-segment
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Product Support
type: DefinedTerm
term code: product-support
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Smartphone Display
type: DefinedTerm
term code: smartphone-display
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Product Range
type: DefinedTerm
term code: product-range
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Business Model
type: DefinedTerm
term code: business-model
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Camera
type: DefinedTerm
term code: camera
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Software
type: DefinedTerm
term code: software
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Display
type: DefinedTerm
term code: display
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Price
type: DefinedTerm
term code: price
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Market
type: DefinedTerm
term code: market
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Battery & Charging
type: DefinedTerm
term code: battery-&-charging
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Customer Support
type: DefinedTerm
term code: customer-support
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Satisfaction
type: DefinedTerm
term code: satisfaction
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

User Base
type: DefinedTerm
term code: user-base
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

Scale
type: DefinedTerm
term code: scale
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

User Engagement
type: DefinedTerm
term code: user-engagement
in defined term set: Apple vs Samsung — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-06-22T06:05:26.616Z
author: A Versus B
publisher: A Versus B
is part of: apple-vs-samsung
main entity: Which company has better smartphones in 2025?
  type: Question
  accepted answer: Answer
    text: Apple iPhone 16 Pro leads in raw performance (3.4GHz processor, 8GB RAM) and software optimization, achieving 2,850+ Geekbench multi-core score. Samsung Galaxy S25 Ultra excels in display technology (6.8" 120Hz AMOLED with 2,000 nits peak brightness) and zoom capabilities (200MP telephoto). Apple wins for speed; Samsung wins for features and display.
    language: en-US
main entity: Why is Apple more profitable than Samsung despite lower market share?
  type: Question
  accepted answer: Answer
    text: Apple maintains 46.2% gross margins through vertical integration (designing chips, controlling manufacturing, retail distribution) and premium pricing ($999 base iPhone vs Samsung's $599-799 options). Samsung's 32.1% margins reflect competitive pricing across budget-to-premium segments and lower component costs, but Apple's focus on fewer, higher-margin products drives stronger profitability per unit.
    language: en-US
main entity: How long will my phone receive software updates?
  type: Question
  accepted answer: Answer
    text: iPhone 16 users receive guaranteed updates for 7 years (until 2032), while Samsung Galaxy S25 users get 5 years (until 2030). Apple's commitment is longer, making iPhones better for long-term users seeking extended support without purchasing new devices.
    language: en-US
main entity: Which company is better for budget-conscious buyers?
  type: Question
  accepted answer: Answer
    text: Samsung dominates at budget tiers—Galaxy A15 starts at $199 with 5G and AMOLED display, while Apple's cheapest 5G option (iPhone 15) costs $699. Samsung offers premium features at lower price points across 8+ price segments; Apple targets only premium segments with no budget offerings.
    language: en-US
main entity: Which has better ecosystem integration?
  type: Question
  accepted answer: Answer
    text: Apple leads ecosystem integration—iPhone, Mac, iPad, Apple Watch, and AirPods seamlessly sync via iCloud with features like Handoff, Universal Clipboard, and AirDrop. Samsung's ecosystem (Galaxy Phone, Tab, Watch, Buds) works well within OneUI but lacks the polish of Apple's cross-platform continuity and relies on optional Google services integration.
    language: en-US

How to Choose Between Apple Inc. and Samsung Electronics
type: HowTo
description: Apple dominates premium smartphones and tablets with tighter software integration and higher profit margins, while Samsung leads in market share with diverse product categories across phones, TVs, semiconductors, and appliances. Apple's ecosystem generates 92% gross margin on devices, whereas Samsung's diversified business model yields lower but more stable revenue across multiple sectors.
language: en-US
total time: PT3M
step: Consider: Global Smartphone Market Share (2025)
step: Consider: Gross Profit Margin
step: Consider: Annual Revenue (2024)
step: Consider: Operating System Control
step: Consider: Product Categories
step: Consider: iPhone 16 Pro Starting Price
step: Consider: Employee Count
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose Apple if you prioritize software-hardware integration, premium build quality, longer software support (7 years), and ecosystem lock-in benefits—best for users invested in iPhone, Mac, iPad, and Apple Watch. Choose Samsung if you want maximum choice across product categories, competitive pricing at multiple tiers, cutting-edge display technology, and don't require ecosystem continuity—best for consumers seeking value and flexibility across smartphones, appliances, and home electronics.

Consider: Global Smartphone Market Share (2025)
type: HowToStep
position: 1
text: Global Smartphone Market Share (2025): Apple Inc. has 16.2%, while Samsung Electronics has 21.8%.

Consider: Gross Profit Margin
type: HowToStep
position: 2
text: Gross Profit Margin: Apple Inc. has 46.2%, while Samsung Electronics has 32.1%.

Consider: Annual Revenue (2024)
type: HowToStep
position: 3
text: Annual Revenue (2024): Apple Inc. has $391.4 billion, while Samsung Electronics has $230.7 billion.

Consider: Operating System Control
type: HowToStep
position: 4
text: Operating System Control: Apple Inc. has Proprietary iOS/macOS, while Samsung Electronics has Licensed Android + OneUI.

Consider: Product Categories
type: HowToStep
position: 5
text: Product Categories: Apple Inc. has 7 (phones, tablets, laptops, wearables, audio, TV, software), while Samsung Electronics has 15+ (phones, tablets, TVs, semiconductors, appliances, displays, batteries, home appliances).

Consider: iPhone 16 Pro Starting Price
type: HowToStep
position: 6
text: iPhone 16 Pro Starting Price: Apple Inc. has $999, while Samsung Electronics has Samsung Galaxy S25 Ultra: $1,299.

Consider: Employee Count
type: HowToStep
position: 7
text: Employee Count: Apple Inc. has 161,000, while Samsung Electronics has 267,000.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Apple vs Samsung
review body: Apple dominates premium smartphones and tablets with tighter software integration and higher profit margins, while Samsung leads in market share with diverse product categories across phones, TVs, semiconductors, and appliances. Apple's ecosystem generates 92% gross margin on devices, whereas Samsung's diversified business model yields lower but more stable revenue across multiple sectors.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Apple vs Samsung

Product Categories Offered
type: PropertyValue
value: Apple Inc.: 7 major categories | Samsung Electronics: 15+ major categories
value reference: Samsung Electronics

Customer Satisfaction Score
type: PropertyValue
value: Apple Inc.: 89/100 | Samsung Electronics: 79/100
value reference: Apple Inc.

Annual Revenue (FY2024)
type: PropertyValue
value: Apple Inc.: $391.0B | Samsung Electronics: N/A

Services Revenue Contribution
type: PropertyValue
value: Apple Inc.: 22% | Samsung Electronics: N/A

EV Market Share / Product Category Dominance
type: PropertyValue
value: Apple Inc.: 56% (smartphone OS) | Samsung Electronics: N/A

10-Year Stock Appreciation
type: PropertyValue
value: Apple Inc.: 1200% | Samsung Electronics: N/A

Main Camera Resolution
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 200MP (Samsung Galaxy S26 Ultra)

Software Update Support
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 7 years guaranteed

Flagship Display Size
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 6.9-inch AMOLED (Galaxy S26 Ultra)

Display Resolution
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 3120x1440 (Galaxy S26 Ultra)

Refresh Rate (Flagship)
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 120Hz AMOLED standard

Flagship Phone Price (2026)
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: $1,400+ (Galaxy S26 Ultra)

Number of Rear Cameras
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 4 cameras (Galaxy S26 Ultra)

Market Share (Global)
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: #2 phone brand in US market

Starting Price (2025 Models)
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: $799 (Galaxy S24)

OS Update Guarantee
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 7 years

Maximum Charging Speed (Flagship)
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 45W (Galaxy S24)

Display Type (Flagship)
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: Dynamic AMOLED 2X, 120Hz, 2992x1344

Global Market Share (Q3 2025)
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 22.3%

Authorized Service Centers Worldwide
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 28,000+

Average Customer Satisfaction Score
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 82%

Security Patch Support Duration
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 7 years

Annual Revenue (2024)
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: $256.4B

Search Engine Market Share
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 0%

Active Android Users (Google)
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: N/A

R&D Investment (2024)
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: $24.8B

Global Employee Count
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: 267,000+

YouTube Monthly Active Users
type: PropertyValue
value: Apple Inc.: N/A | Samsung Electronics: N/A

SpeakableSpecification
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Apple Inc. — Wikipedia
type: CreativeWork

Samsung Electronics — Wikipedia
type: CreativeWork

Compare Apple Inc. vs Samsung Electronics
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/apple-vs-samsung
object: Apple Inc.
object: Samsung Electronics

Flagship Phone Price (2026)
type: PropertyValue
value reference: Price

Number of Rear Cameras
type: PropertyValue
value reference: Camera

Market Share (Global)
type: PropertyValue
value reference: Market

Starting Price (2025 Models)
type: PropertyValue
value reference: Pricing

OS Update Guarantee
type: PropertyValue
value reference: Software Support

Maximum Charging Speed (Flagship)
type: PropertyValue
value reference: Battery & Charging

Display Type (Flagship)
type: PropertyValue
value reference: Display

Global Market Share (Q3 2025)
type: PropertyValue
value reference: Market Position

Authorized Service Centers Worldwide
type: PropertyValue
value reference: Customer Support

Average Customer Satisfaction Score
type: PropertyValue
value reference: Satisfaction

Security Patch Support Duration
type: PropertyValue
value reference: Software Support

Annual Revenue (2024)
type: PropertyValue
value reference: Financial Performance

Search Engine Market Share
type: PropertyValue
value reference: Market Position

Active Android Users (Google)
type: PropertyValue
value reference: User Base

R&D Investment (2024)
type: PropertyValue
value reference: Innovation

Global Employee Count
type: PropertyValue
value reference: Scale

YouTube Monthly Active Users
type: PropertyValue
value reference: User Engagement