Apple dominates premium smartphones and tablets with tighter software integration and higher profit margins, while Samsung leads in market share with diverse product categories across phones, TVs, semiconductors, and appliances. Apple's ecosystem generates 92% gross margin on devices, whereas Samsung's diversified business model yields lower but more stable revenue across multiple sectors.
Apple vs Samsung — Side-by-side comparison on A Versus B
Consumer technology company creating iPhones, Macs, wearables, and digital services since 1976.
Diversified global electronics conglomerate with presence in smartphones, TVs, semiconductors, appliances, and displays.
Global Smartphone Market Share (2025). Gross Profit Margin. Annual Revenue (2024). Operating System Control. Product Categories. iPhone 16 Pro Starting Price. Employee Count
Choose Apple if you prioritize software-hardware integration, premium build quality, longer software support (7 years), and ecosystem lock-in benefits—best for users invested in iPhone, Mac, iPad, and Apple Watch. Choose Samsung if you want maximum choice across product categories, competitive pricing at multiple tiers, cutting-edge display technology, and don't require ecosystem continuity—best for consumers seeking value and flexibility across smartphones, appliances, and home electronics.
Apple Inc.: $42 billion | Samsung Electronics: N/A
Apple Inc.: 4.1★ | Samsung Electronics: N/A
Enterprise Product Innovation Review Count
Apple Inc.: 20,232 reviews | Samsung Electronics: N/A
Apple Inc.: 4.7★ | Samsung Electronics: N/A
Apple Inc.: 186 reviews | Samsung Electronics: N/A
Apple Inc.: Not specified | Samsung Electronics: N/A
Enterprise Integration Capabilities Rating
Apple Inc.: Below 5.0★ | Samsung Electronics: N/A
Apple Inc.: 15+ devices | Samsung Electronics: N/A
Apple Inc.: 4.4 stars | Samsung Electronics: N/A
Apple Inc.: 275 reviews | Samsung Electronics: N/A
Apple Inc.: Emerging competitor with new features (multi-stop, cycling nav) | Samsung Electronics: N/A
Apple Inc.: Limited to Apple ecosystem | Samsung Electronics: N/A
Apple Inc.: End-to-end encryption enabled (iOS 26.5+) | Samsung Electronics: N/A
Apple Inc.: Minimal collection; on-device processing prioritized | Samsung Electronics: N/A
Apple Inc.: Privacy-preserving on-device AI processing | Samsung Electronics: N/A
Apple Inc.: $999+ | Samsung Electronics: N/A
Apple Inc.: $143.76 billion | Samsung Electronics: N/A
Apple Inc.: $2.37 billion | Samsung Electronics: N/A
Apple Inc.: Services-focused (not specified) | Samsung Electronics: N/A
Commercial Remaining Performance Obligations
Apple Inc.: Not disclosed as separate metric | Samsung Electronics: N/A
Apple Inc.: $85.27 billion (+23.3% YoY) | Samsung Electronics: N/A
Apple Inc.: 920% | Samsung Electronics: N/A
Trailing 12-Month Revenue Growth (3-Year Period)
Apple Inc.: 30.2% | Samsung Electronics: 8.2%
Apple Inc.: 3,000+ | Samsung Electronics: N/A
Apple Inc.: $799 | Samsung Electronics: N/A
Apple Inc.: $29.9B | Samsung Electronics: N/A
Apple Inc.: 7+ | Samsung Electronics: N/A
Apple Inc.: 150+ | Samsung Electronics: N/A
Ecosystem App Availability (Android/iOS equivalent)
Apple Inc.: 1.96M apps (App Store) | Samsung Electronics: N/A
Apple Inc.: $391.4B | Samsung Electronics: $230.7B
Apple Inc.: $3.4T | Samsung Electronics: N/A
Apple Inc.: 46.2% | Samsung Electronics: 32.1%
Apple Inc.: $93.7B | Samsung Electronics: N/A
Apple Inc.: 161K | Samsung Electronics: N/A
Apple Inc.: 7.8% | Samsung Electronics: N/A
Apple Inc.: 231M devices | Samsung Electronics: N/A
Apple Inc.: 30.7% | Samsung Electronics: N/A
Apple Inc.: $391.4B | Samsung Electronics: N/A
Apple Inc.: $3.5T | Samsung Electronics: N/A
Apple Inc.: 27% (Apple Arcade subscribers: 25M) | Samsung Electronics: N/A
Apple Inc.: $84.3B (22% of total) | Samsung Electronics: N/A
Apple Inc.: 9.5/10 (fully vertical) | Samsung Electronics: N/A
Apple Inc.: 8% (emerging with Vision Pro) | Samsung Electronics: N/A
Apple Inc.: 30.1% | Samsung Electronics: N/A
Apple Inc.: 23% | Samsung Electronics: 21.8%
Apple Inc.: 7 years | Samsung Electronics: 5 years
iPhone 16 Pro / Galaxy S25 Ultra Display
Apple Inc.: 120Hz Super Retina XDR | Samsung Electronics: 120Hz AMOLED Vision
Apple Inc.: $999 | Samsung Electronics: $1,299
Apple Inc.: 7 major categories | Samsung Electronics: 15+ major categories
Apple Inc.: 89/100 | Samsung Electronics: 79/100
Apple Inc.: $391.0B | Samsung Electronics: N/A
Apple Inc.: 22% | Samsung Electronics: N/A
EV Market Share / Product Category Dominance
Apple Inc.: 56% (smartphone OS) | Samsung Electronics: N/A
Apple Inc.: 1200% | Samsung Electronics: N/A
Apple Inc.: N/A | Samsung Electronics: 200MP (Samsung Galaxy S26 Ultra)
Apple Inc.: N/A | Samsung Electronics: 7 years guaranteed
Apple Inc.: N/A | Samsung Electronics: 6.9-inch AMOLED (Galaxy S26 Ultra)
Apple Inc.: N/A | Samsung Electronics: 3120x1440 (Galaxy S26 Ultra)
Apple Inc.: N/A | Samsung Electronics: 120Hz AMOLED standard
Apple Inc.: N/A | Samsung Electronics: $1,400+ (Galaxy S26 Ultra)
Apple Inc.: N/A | Samsung Electronics: 4 cameras (Galaxy S26 Ultra)
Apple Inc.: N/A | Samsung Electronics: #2 phone brand in US market
Apple Inc.: N/A | Samsung Electronics: $799 (Galaxy S24)
Apple Inc.: N/A | Samsung Electronics: 7 years
Apple Inc.: N/A | Samsung Electronics: 45W (Galaxy S24)
Apple Inc.: N/A | Samsung Electronics: Dynamic AMOLED 2X, 120Hz, 2992x1344
Apple Inc.: N/A | Samsung Electronics: 22.3%
Apple Inc.: N/A | Samsung Electronics: 28,000+
Apple Inc.: N/A | Samsung Electronics: 82%
Apple Inc.: N/A | Samsung Electronics: $256.4B
Apple Inc.: N/A | Samsung Electronics: 0%
Apple Inc.: N/A | Samsung Electronics: N/A
Apple Inc.: N/A | Samsung Electronics: $24.8B
Apple Inc.: N/A | Samsung Electronics: 267,000+
How to choose between Apple Inc. and Samsung Electronics
Compare Apple Inc. vs Samsung Electronics
Apple vs Samsung — Structured Comparison Data
Machine-readable comparison dataset for Apple vs Samsung. Contains 77 attribute comparisons, 5 FAQ pairs.
Apple vs Samsung — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Apple vs Samsung.
Which company has better smartphones in 2025?
Apple iPhone 16 Pro leads in raw performance (3.4GHz processor, 8GB RAM) and software optimization, achieving 2,850+ Geekbench multi-core score. Samsung Galaxy S25 Ultra excels in display technology (6.8" 120Hz AMOLED with 2,000 nits peak brightness) and zoom capabilities (200MP telephoto). Apple wins for speed; Samsung wins for features and display.
Why is Apple more profitable than Samsung despite lower market share?
Apple maintains 46.2% gross margins through vertical integration (designing chips, controlling manufacturing, retail distribution) and premium pricing ($999 base iPhone vs Samsung's $599-799 options). Samsung's 32.1% margins reflect competitive pricing across budget-to-premium segments and lower component costs, but Apple's focus on fewer, higher-margin products drives stronger profitability per unit.
How long will my phone receive software updates?
iPhone 16 users receive guaranteed updates for 7 years (until 2032), while Samsung Galaxy S25 users get 5 years (until 2030). Apple's commitment is longer, making iPhones better for long-term users seeking extended support without purchasing new devices.
Which company is better for budget-conscious buyers?
Samsung dominates at budget tiers—Galaxy A15 starts at $199 with 5G and AMOLED display, while Apple's cheapest 5G option (iPhone 15) costs $699. Samsung offers premium features at lower price points across 8+ price segments; Apple targets only premium segments with no budget offerings.
Apple leads ecosystem integration—iPhone, Mac, iPad, Apple Watch, and AirPods seamlessly sync via iCloud with features like Handoff, Universal Clipboard, and AirDrop. Samsung's ecosystem (Galaxy Phone, Tab, Watch, Buds) works well within OneUI but lacks the polish of Apple's cross-platform continuity and relies on optional Google services integration.
How to Choose Between Apple Inc. and Samsung Electronics
Consider: Global Smartphone Market Share (2025)
Global Smartphone Market Share (2025): Apple Inc. has 16.2%, while Samsung Electronics has 21.8%.
Gross Profit Margin: Apple Inc. has 46.2%, while Samsung Electronics has 32.1%.
Annual Revenue (2024): Apple Inc. has $391.4 billion, while Samsung Electronics has $230.7 billion.
Operating System Control: Apple Inc. has Proprietary iOS/macOS, while Samsung Electronics has Licensed Android + OneUI.
Product Categories: Apple Inc. has 7 (phones, tablets, laptops, wearables, audio, TV, software), while Samsung Electronics has 15+ (phones, tablets, TVs, semiconductors, appliances, displays, batteries, home appliances).
iPhone 16 Pro Starting Price: Apple Inc. has $999, while Samsung Electronics has Samsung Galaxy S25 Ultra: $1,299.
Employee Count: Apple Inc. has 161,000, while Samsung Electronics has 267,000.