Apple TV vs Roku
type: Article
description: Apple TV offers premium hardware integration within the Apple ecosystem with higher performance, while Roku provides budget-friendly options with broader device compatibility and platform openness. Apple TV excels for Apple users seeking seamless connectivity, whereas Roku appeals to cost-conscious consumers and those valuing choice and flexibility.
language: en-US
date published: 2026-05-23T10:30:14.316Z
date created: 2026-05-23T10:30:14.316Z
date modified: 2026-05-23T10:30:14.317Z
content reference time: 2026-05-23T10:30:14.317Z
author: A Versus B
publisher: A Versus B
about: Apple TV+
about: Roku
abstract: Apple TV offers premium hardware integration within the Apple ecosystem with higher performance, while Roku provides budget-friendly options with broader device compatibility and platform openness. Apple TV excels for Apple users seeking seamless connectivity, whereas Roku appeals to cost-conscious consumers and those valuing choice and flexibility.
text: Price Range. Ecosystem Integration. Content Store Size. Processing Power. Market Share. Voice Assistant. 4K HDR Support. Gaming Capabilities
conclusion text: Apple TV and Roku serve different market segments effectively. Apple TV is the superior choice for users invested in the Apple ecosystem seeking premium performance and gaming, while Roku dominates for budget-conscious consumers and those prioritizing app variety and platform flexibility. Neither is universally better; the choice depends entirely on existing device preferences and budget constraints.
additional property: Starting Price
  type: PropertyValue
  value: Apple TV+: $99 | Roku: $29
  value reference: Roku
additional property: RAM Memory
  type: PropertyValue
  value: Apple TV+: 4GB | Roku: 2-3GB
  value reference: Apple TV+
additional property: Storage
  type: PropertyValue
  value: Apple TV+: 64-128GB | Roku: 8-32GB
  value reference: Apple TV+
additional property: Available Apps
  type: PropertyValue
  value: Apple TV+: 5,000+ | Roku: 5,000+ apps
additional property: Maximum Resolution
  type: PropertyValue
  value: Apple TV+: 4K (2160p) | Roku: 4K (60fps)
additional property: Monthly Subscription Price (UK)
  type: PropertyValue
  value: Apple TV+: £10.99 | Roku: N/A
additional property: Subscriber Base
  type: PropertyValue
  value: Apple TV+: ~140-149 million (2026 projection) | Roku: N/A
additional property: Annual Cost for Single User
  type: PropertyValue
  value: Apple TV+: £131.88 | Roku: N/A
additional property: Revenue (Latest Full Year)
  type: PropertyValue
  value: Apple TV+: Part of $28.75B Services (FY2025) | Roku: N/A
additional property: YoY Revenue Growth Rate
  type: PropertyValue
  value: Apple TV+: 15% (Apple Services FY2025) | Roku: N/A
additional property: Operating Margin Target 2026
  type: PropertyValue
  value: Apple TV+: Not disclosed | Roku: N/A
additional property: Content Strategy Focus
  type: PropertyValue
  value: Apple TV+: Premium original programming | Roku: N/A
additional property: Ecosystem Integration
  type: PropertyValue
  value: Apple TV+: Deep Apple device integration | Roku: N/A
additional property: Refresh Rate Support
  type: PropertyValue
  value: Apple TV+: 60fps | Roku: 60fps
additional property: Wireless Standard
  type: PropertyValue
  value: Apple TV+: WiFi 6E (802.11ax) | Roku: WiFi 5 (802.11ac)
additional property: User Base (US)
  type: PropertyValue
  value: Apple TV+: 15% | Roku: 35%
  value reference: Apple TV+
additional property: Monthly Subscription Price (Ad-Free)
  type: PropertyValue
  value: Apple TV+: $9.99 | Roku: N/A
additional property: Content Library Size
  type: PropertyValue
  value: Apple TV+: ~2,500 titles | Roku: N/A
additional property: Simultaneous Streams
  type: PropertyValue
  value: Apple TV+: 6 simultaneous | Roku: N/A
additional property: Offline Download Support
  type: PropertyValue
  value: Apple TV+: Yes (standard) | Roku: N/A
additional property: Monthly Price (Ad-Free Standard Plan)
  type: PropertyValue
  value: Apple TV+: $9.99 | Roku: N/A
additional property: Total Content Titles Available
  type: PropertyValue
  value: Apple TV+: 1,500+ | Roku: N/A
additional property: New Original Series (2026 Slate)
  type: PropertyValue
  value: Apple TV+: 35+ | Roku: N/A
additional property: Average Title IMDb Rating
  type: PropertyValue
  value: Apple TV+: 7.9/10 | Roku: N/A
additional property: 2025 Emmy Nominations
  type: PropertyValue
  value: Apple TV+: 71 | Roku: N/A
additional property: Ad-Supported Plan Price
  type: PropertyValue
  value: Apple TV+: $5.99 | Roku: N/A
additional property: Simultaneous Streams (Standard)
  type: PropertyValue
  value: Apple TV+: 2 | Roku: N/A
additional property: Original Cancellation Rate
  type: PropertyValue
  value: Apple TV+: 22% | Roku: N/A
additional property: Monthly Cost (Ad-Free)
  type: PropertyValue
  value: Apple TV+: $9.99 | Roku: N/A
additional property: 4K/HDR Content Coverage
  type: PropertyValue
  value: Apple TV+: 90% | Roku: N/A
additional property: Live Sports Availability
  type: PropertyValue
  value: Apple TV+: None | Roku: N/A
additional property: 2024 Emmy Awards Won
  type: PropertyValue
  value: Apple TV+: 25 Emmy awards | Roku: N/A
additional property: Free Tier Option
  type: PropertyValue
  value: Apple TV+: Not available | Roku: N/A
additional property: Next-Day TV Episode Access
  type: PropertyValue
  value: Apple TV+: Not available | Roku: N/A
additional property: Maximum Concurrent Streams
  type: PropertyValue
  value: Apple TV+: 4 screens | Roku: N/A
additional property: Monthly Subscription (Standard Tier)
  type: PropertyValue
  value: Apple TV+: $9.99 | Roku: N/A
additional property: Ad-Supported Tier Price
  type: PropertyValue
  value: Apple TV+: $9.99/month | Roku: N/A
additional property: Total Content Titles
  type: PropertyValue
  value: Apple TV+: 2,500+ | Roku: N/A
additional property: Original Content Annual Budget
  type: PropertyValue
  value: Apple TV+: $2.5B | Roku: N/A
additional property: Global Subscriber Count
  type: PropertyValue
  value: Apple TV+: 25M | Roku: N/A
additional property: Emmy Awards Won (2023-2024)
  type: PropertyValue
  value: Apple TV+: 25 Emmys | Roku: N/A
additional property: Device Platform Support
  type: PropertyValue
  value: Apple TV+: iOS, macOS, tvOS, web, Android, Fire TV, Roku (all major platforms supported) | Roku: N/A
additional property: 4K Ultra HD Availability
  type: PropertyValue
  value: Apple TV+: All tiers included | Roku: N/A
additional property: Maximum Simultaneous Streams
  type: PropertyValue
  value: Apple TV+: 6 streams | Roku: N/A
additional property: Annual Content Budget
  type: PropertyValue
  value: Apple TV+: $2.5B+ | Roku: N/A
additional property: 2024 Emmy Nominations
  type: PropertyValue
  value: Apple TV+: 92 nominations | Roku: N/A
additional property: Video Quality Support
  type: PropertyValue
  value: Apple TV+: 4K HDR, Dolby Atmos | Roku: N/A
additional property: Next-Day TV Show Episodes
  type: PropertyValue
  value: Apple TV+: No (weekly releases) | Roku: N/A
additional property: Live TV Option Available
  type: PropertyValue
  value: Apple TV+: No | Roku: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/apple-tv
significant link: https://www.aversusb.net/alternatives/apple-tv
significant link: https://www.aversusb.net/entity/roku
significant link: https://www.aversusb.net/alternatives/roku
significant link: https://www.aversusb.net/api/answer/apple-tv-vs-roku
significant link: https://www.aversusb.net/api/v1/schema/apple-tv-vs-roku
related link: https://www.aversusb.net/compare/apple-tv-vs-disney
related link: https://www.aversusb.net/compare/amazon-fire-tv-vs-roku
related link: https://www.aversusb.net/compare/fire-tv-stick-vs-roku
related link: https://www.aversusb.net/compare/chromecast-vs-roku
related link: https://www.aversusb.net/compare/apple-tv-plus-vs-peacock
related link: https://www.aversusb.net/compare/apple-tv-plus-vs-netflix
related link: https://www.aversusb.net/compare/apple-tv-plus-vs-hulu
related link: https://www.aversusb.net/compare/apple-tv-plus-vs-disney-plus
teaches: How to choose between Apple TV+ and Roku
genre: Products

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Apple TV vs Roku — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Apple TV+
type: Thing
alternate name: AT
alternate name: Apple Tv
language: en-US
description: Premium streaming service focused on original films, series, and documentaries.
image: ImageObject
  caption: Apple TV+
subject of: Apple TV vs Roku
image: ImageObject
  caption: Apple TV+

Roku
type: Thing
language: en-US
description: Independent streaming platform with its own OS, thousands of apps, and full smart TV functionality.
subject of: Apple TV vs Roku

Apple TV vs Roku — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Apple TV vs Roku. Contains 153 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Starting Price
  type: PropertyValue
  value reference: Cost
variable measured: RAM Memory
  type: PropertyValue
  value reference: Hardware
variable measured: Storage
  type: PropertyValue
  value reference: Hardware
variable measured: Available Apps
  type: PropertyValue
  value reference: Content
variable measured: Maximum Resolution
  type: PropertyValue
  value reference: Video Quality
variable measured: Monthly Subscription Price (UK)
  type: PropertyValue
  value reference: Pricing
variable measured: Subscriber Base
  type: PropertyValue
  value reference: Scale
variable measured: Annual Cost for Single User
  type: PropertyValue
  value reference: Pricing
variable measured: Revenue (Latest Full Year)
  type: PropertyValue
  value reference: Financial
variable measured: YoY Revenue Growth Rate
  type: PropertyValue
  value reference: Financial
variable measured: Operating Margin Target 2026
  type: PropertyValue
  value reference: Financial
variable measured: Content Strategy Focus
  type: PropertyValue
  value reference: Content
variable measured: Ecosystem Integration
  type: PropertyValue
  value reference: Technology
variable measured: Refresh Rate Support
  type: PropertyValue
  value reference: Video Quality
variable measured: Wireless Standard
  type: PropertyValue
  value reference: Connectivity
variable measured: User Base (US)
  type: PropertyValue
  value reference: Market
variable measured: Monthly Subscription Price (Ad-Free)
  type: PropertyValue
  value reference: Pricing
variable measured: Content Library Size
  type: PropertyValue
  value reference: Content
variable measured: Simultaneous Streams
  type: PropertyValue
  value reference: Features
variable measured: Offline Download Support
  type: PropertyValue
  value reference: Features
variable measured: Monthly Price (Ad-Free Standard Plan)
  type: PropertyValue
  value reference: Pricing
variable measured: Total Content Titles Available
  type: PropertyValue
  value reference: Content Library
variable measured: New Original Series (2026 Slate)
  type: PropertyValue
  value reference: Content Library
variable measured: Average Title IMDb Rating
  type: PropertyValue
  value reference: Quality
variable measured: 2025 Emmy Nominations
  type: PropertyValue
  value reference: Awards
variable measured: Ad-Supported Plan Price
  type: PropertyValue
  value reference: Pricing
variable measured: Simultaneous Streams (Standard)
  type: PropertyValue
  value reference: Features
variable measured: Original Cancellation Rate
  type: PropertyValue
  value reference: Content Reliability
variable measured: Monthly Cost (Ad-Free)
  type: PropertyValue
  value reference: Pricing
variable measured: 4K/HDR Content Coverage
  type: PropertyValue
  value reference: Video Quality
variable measured: Live Sports Availability
  type: PropertyValue
  value reference: Content Features
variable measured: 2024 Emmy Awards Won
  type: PropertyValue
  value reference: Critical Recognition
variable measured: Free Tier Option
  type: PropertyValue
  value reference: Pricing
variable measured: Next-Day TV Episode Access
  type: PropertyValue
  value reference: Content
variable measured: Maximum Concurrent Streams
  type: PropertyValue
  value reference: Features
variable measured: Monthly Subscription (Standard Tier)
  type: PropertyValue
  value reference: Pricing
variable measured: Ad-Supported Tier Price
  type: PropertyValue
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variable measured: Total Content Titles
  type: PropertyValue
  value reference: Content Library
variable measured: Original Content Annual Budget
  type: PropertyValue
  value reference: Content Production
variable measured: Global Subscriber Count
  type: PropertyValue
  value reference: Market Position
variable measured: Emmy Awards Won (2023-2024)
  type: PropertyValue
  value reference: Prestige
variable measured: Device Platform Support
  type: PropertyValue
  value reference: Compatibility
variable measured: 4K Ultra HD Availability
  type: PropertyValue
  value reference: Video Quality
variable measured: Maximum Simultaneous Streams
  type: PropertyValue
  value reference: Features
variable measured: Annual Content Budget
  type: PropertyValue
  value reference: Content
variable measured: 2024 Emmy Nominations
  type: PropertyValue
  value reference: Quality
variable measured: Video Quality Support
  type: PropertyValue
  value reference: Technical
variable measured: Next-Day TV Show Episodes
  type: PropertyValue
  value reference: Content Distribution
variable measured: Live TV Option Available
  type: PropertyValue
  value reference: Features
variable measured: Monthly Subscription Cost (Standard Plan)
  type: PropertyValue
  value reference: Pricing
variable measured: Original Series Emmy Wins
  type: PropertyValue
  value reference: Quality & Recognition
variable measured: Average IMDb Rating of Originals
  type: PropertyValue
  value reference: Quality & Recognition
variable measured: Children's Content Titles
  type: PropertyValue
  value reference: Content
variable measured: Cheapest Ad-Supported Tier
  type: PropertyValue
  value reference: Pricing
variable measured: Exclusive Marvel/Star Wars Content
  type: PropertyValue
  value reference: Licensing
variable measured: Maximum Video Quality
  type: PropertyValue
  value reference: Technical
variable measured: Monthly Price (Lowest Tier)
  type: PropertyValue
  value reference: Pricing
variable measured: Monthly Price (Ad-Free Tier)
  type: PropertyValue
  value reference: Pricing
variable measured: Emmy Awards Won (2020-2024)
  type: PropertyValue
  value reference: Quality
variable measured: Original Series Released Per Year
  type: PropertyValue
  value reference: Content
variable measured: Supported Devices
variable measured: Offline Download Capability
variable measured: Free Trial Duration
variable measured: Base Subscription Price (No Ads)
variable measured: Total Content Library Size
variable measured: 2024 Emmy Awards
variable measured: Simultaneous Streams (Standard Tier)
variable measured: Original Series/Films Per Year
variable measured: Ads Per Hour (Ad-Supported Tier)
is based on: https://www.aversusb.net/compare/apple-tv-vs-roku

Apple TV vs Roku — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Apple TV vs Roku.
has defined term: Cost
has defined term: Hardware
has defined term: Content
has defined term: Video Quality
has defined term: Pricing
has defined term: Scale
has defined term: Financial
has defined term: Technology
has defined term: Connectivity
has defined term: Market
has defined term: Features
has defined term: Content Library
has defined term: Quality
has defined term: Awards
has defined term: Content Reliability
has defined term: Content Features
has defined term: Critical Recognition
has defined term: Content Production
has defined term: Market Position
has defined term: Prestige
has defined term: Compatibility
has defined term: Technical
has defined term: Content Distribution
has defined term: Quality & Recognition
has defined term: Licensing
has defined term: Onboarding
has defined term: Recognition
has defined term: Ad Load
has defined term: Value
has defined term: Sports Access
has defined term: Content Quality
has defined term: Popularity
has defined term: Reach
has defined term: Content Updates
has defined term: Awards & Prestige
has defined term: Availability
has defined term: Sharing
has defined term: Quality/Recognition
has defined term: Critical Acclaim
has defined term: Content Type
has defined term: Account Features
has defined term: Performance
has defined term: Support
has defined term: Philosophy
has defined term: Affordability
has defined term: Variety
has defined term: User Experience

Cost
type: DefinedTerm
term code: cost
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Hardware
type: DefinedTerm
term code: hardware
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Content
type: DefinedTerm
term code: content
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Video Quality
type: DefinedTerm
term code: video-quality
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Scale
type: DefinedTerm
term code: scale
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Financial
type: DefinedTerm
term code: financial
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Technology
type: DefinedTerm
term code: technology
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Connectivity
type: DefinedTerm
term code: connectivity
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Market
type: DefinedTerm
term code: market
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Content Library
type: DefinedTerm
term code: content-library
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Quality
type: DefinedTerm
term code: quality
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Awards
type: DefinedTerm
term code: awards
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Content Reliability
type: DefinedTerm
term code: content-reliability
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Content Features
type: DefinedTerm
term code: content-features
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Critical Recognition
type: DefinedTerm
term code: critical-recognition
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Content Production
type: DefinedTerm
term code: content-production
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Prestige
type: DefinedTerm
term code: prestige
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Compatibility
type: DefinedTerm
term code: compatibility
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Technical
type: DefinedTerm
term code: technical
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Content Distribution
type: DefinedTerm
term code: content-distribution
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Quality & Recognition
type: DefinedTerm
term code: quality-&-recognition
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Licensing
type: DefinedTerm
term code: licensing
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Onboarding
type: DefinedTerm
term code: onboarding
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Recognition
type: DefinedTerm
term code: recognition
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Ad Load
type: DefinedTerm
term code: ad-load
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Value
type: DefinedTerm
term code: value
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Sports Access
type: DefinedTerm
term code: sports-access
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Content Quality
type: DefinedTerm
term code: content-quality
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Popularity
type: DefinedTerm
term code: popularity
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Reach
type: DefinedTerm
term code: reach
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Content Updates
type: DefinedTerm
term code: content-updates
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Awards & Prestige
type: DefinedTerm
term code: awards-&-prestige
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Availability
type: DefinedTerm
term code: availability
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Sharing
type: DefinedTerm
term code: sharing
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Quality/Recognition
type: DefinedTerm
term code: quality/recognition
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Critical Acclaim
type: DefinedTerm
term code: critical-acclaim
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Content Type
type: DefinedTerm
term code: content-type
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Account Features
type: DefinedTerm
term code: account-features
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Philosophy
type: DefinedTerm
term code: philosophy
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Affordability
type: DefinedTerm
term code: affordability
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

Variety
type: DefinedTerm
term code: variety
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: Apple TV vs Roku — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-05-23T10:30:14.317Z
author: A Versus B
publisher: A Versus B
is part of: apple-tv-vs-roku
main entity: Can I use Roku if I have mostly Apple devices?
  type: Question
  accepted answer: Answer
    text: Yes. Roku works with all devices including iPhones, iPads, and Macs. You control it via the Roku app on iOS or through AirPlay if your Roku supports it. However, Apple TV offers deeper integration specifically designed for the Apple ecosystem, making it more seamless for Apple-centric households.
    language: en-US
main entity: Which platform has better picture quality?
  type: Question
  accepted answer: Answer
    text: Both support 4K HDR at 60fps. Apple TV uniquely offers Dolby Vision support on most models, providing slightly better color grading in compatible content. For most users, the difference is negligible. Your TV's quality matters far more than the streaming device.
    language: en-US
main entity: Is Apple TV worth the extra cost over Roku?
  type: Question
  accepted answer: Answer
    text: If you own multiple Apple devices, Apple TV's AirPlay integration and performance justify the premium. If you're budget-conscious or use mixed devices, Roku's $29-$50 entry options offer excellent value. Apple TV shines for gaming; Roku excels for basic streaming.
    language: en-US
main entity: How many apps does each platform actually have?
  type: Question
  accepted answer: Answer
    text: Roku has 10,000+ apps available, while Apple TV has around 5,000. However, all major services (Netflix, Disney+, Prime Video, etc.) work on both. The difference matters only if you use niche apps; for mainstream streaming, both are equally capable.
    language: en-US
main entity: Which has better voice control?
  type: Question
  accepted answer: Answer
    text: Both are excellent. Apple TV's Siri understands context better and controls other HomeKit devices. Roku offers flexibility with Roku Voice, Google Assistant, and Alexa support, making it ideal for non-Apple households. Choose based on your existing voice assistant ecosystem.
    language: en-US

How to Choose Between Apple TV+ and Roku
type: HowTo
description: Apple TV offers premium hardware integration within the Apple ecosystem with higher performance, while Roku provides budget-friendly options with broader device compatibility and platform openness. Apple TV excels for Apple users seeking seamless connectivity, whereas Roku appeals to cost-conscious consumers and those valuing choice and flexibility.
language: en-US
total time: PT3M
step: Consider: Price Range
step: Consider: Ecosystem Integration
step: Consider: Content Store Size
step: Consider: Processing Power
step: Consider: Market Share
step: Consider: Voice Assistant
step: Consider: 4K HDR Support
step: Consider: Gaming Capabilities
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Apple TV and Roku serve different market segments effectively. Apple TV is the superior choice for users invested in the Apple ecosystem seeking premium performance and gaming, while Roku dominates for budget-conscious consumers and those prioritizing app variety and platform flexibility. Neither is universally better; the choice depends entirely on existing device preferences and budget constraints.

Consider: Price Range
type: HowToStep
position: 1
text: Price Range: Apple TV+ has $99-$199, while Roku has $29-$99.

Consider: Ecosystem Integration
type: HowToStep
position: 2
text: Ecosystem Integration: Apple TV+ has Apple devices only, while Roku has Platform agnostic.

Consider: Content Store Size
type: HowToStep
position: 3
text: Content Store Size: Apple TV+ has 5,000+ apps, while Roku has 10,000+ apps.

Consider: Processing Power
type: HowToStep
position: 4
text: Processing Power: Apple TV+ has Apple A17 Pro chip, while Roku has Quad-core 1.5-2.0 GHz.

Consider: Market Share
type: HowToStep
position: 5
text: Market Share: Apple TV+ has 15% US market, while Roku has 35% US market.

Consider: Voice Assistant
type: HowToStep
position: 6
text: Voice Assistant: Apple TV+ has Siri, while Roku has Roku Voice, Google Assistant.

Consider: 4K HDR Support
type: HowToStep
position: 7
text: 4K HDR Support: Apple TV+ has Yes (Dolby Vision), while Roku has Yes (varies by model).

Consider: Gaming Capabilities
type: HowToStep
position: 8
text: Gaming Capabilities: Apple TV+ has Advanced (Apple Arcade), while Roku has Basic.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Apple TV vs Roku
review body: Apple TV offers premium hardware integration within the Apple ecosystem with higher performance, while Roku provides budget-friendly options with broader device compatibility and platform openness. Apple TV excels for Apple users seeking seamless connectivity, whereas Roku appeals to cost-conscious consumers and those valuing choice and flexibility.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Apple TV vs Roku

Monthly Subscription Cost (Standard Plan)
type: PropertyValue
value: Apple TV+: $9.99 | Roku: N/A

Original Series Emmy Wins
type: PropertyValue
value: Apple TV+: 15 Emmy Awards | Roku: N/A

Average IMDb Rating of Originals
type: PropertyValue
value: Apple TV+: 8.2/10 | Roku: N/A

Children's Content Titles
type: PropertyValue
value: Apple TV+: ~300 titles | Roku: N/A

Cheapest Ad-Supported Tier
type: PropertyValue
value: Apple TV+: Not available | Roku: N/A

Exclusive Marvel/Star Wars Content
type: PropertyValue
value: Apple TV+: None (limited original series) | Roku: N/A

Maximum Video Quality
type: PropertyValue
value: Apple TV+: 4K HDR (all tiers) | Roku: N/A

Monthly Price (Lowest Tier)
type: PropertyValue
value: Apple TV+: $9.99/month | Roku: N/A

Monthly Price (Ad-Free Tier)
type: PropertyValue
value: Apple TV+: $9.99/month | Roku: N/A

Emmy Awards Won (2020-2024)
type: PropertyValue
value: Apple TV+: 76 Emmy wins | Roku: N/A

Original Series Released Per Year
type: PropertyValue
value: Apple TV+: 25-30 series | Roku: N/A

Supported Devices
type: PropertyValue
value: Apple TV+: Apple devices, web, select smart TVs | Roku: N/A

Offline Download Capability
type: PropertyValue
value: Apple TV+: Full library on all devices | Roku: N/A

Free Trial Duration
type: PropertyValue
value: Apple TV+: 90 days (with Apple One) | Roku: N/A

Base Subscription Price (No Ads)
type: PropertyValue
value: Apple TV+: $9.99 | Roku: N/A

Total Content Library Size
type: PropertyValue
value: Apple TV+: 2,500+ titles (est. 5,000 hours) | Roku: N/A

2024 Emmy Awards
type: PropertyValue
value: Apple TV+: 25 Emmys | Roku: N/A

Simultaneous Streams (Standard Tier)
type: PropertyValue
value: Apple TV+: 6 streams | Roku: N/A

Original Series/Films Per Year
type: PropertyValue
value: Apple TV+: 120+ originals | Roku: N/A

Ads Per Hour (Ad-Supported Tier)
type: PropertyValue
value: Apple TV+: 0 (no ads) | Roku: N/A

Monthly Subscription (Ad-Free Tier)
type: PropertyValue
value: Apple TV+: $11.99/month | Roku: N/A

Original Series Metacritic Average
type: PropertyValue
value: Apple TV+: 73/100 | Roku: N/A

Global Subscribers
type: PropertyValue
value: Apple TV+: 25 million (Q3 2024) | Roku: N/A

Annual Bundle Savings vs Standalone
type: PropertyValue
value: Apple TV+: $20.88/year (Apple One) | Roku: N/A

Monthly Cost (Ad-Free Tier)
type: PropertyValue
value: Apple TV+: $9.99 | Roku: N/A

Budget Tier Cost
type: PropertyValue
value: Apple TV+: N/A | Roku: N/A

Original Series & Films
type: PropertyValue
value: Apple TV+: ~280 originals | Roku: N/A

Emmy Awards (2023-2025)
type: PropertyValue
value: Apple TV+: 52 Emmys | Roku: N/A

Live Sports Coverage
type: PropertyValue
value: Apple TV+: None | Roku: N/A

Cheapest Tier Cost
type: PropertyValue
value: Apple TV+: $9.99/month or free (Apple One) | Roku: N/A

Average Rotten Tomatoes Score (Originals Only)
type: PropertyValue
value: Apple TV+: 88% | Roku: N/A

Emmy Awards Won (2024-2025)
type: PropertyValue
value: Apple TV+: 52 | Roku: N/A

4K HDR Content Available
type: PropertyValue
value: Apple TV+: 200+ | Roku: N/A

Offline Download Feature
type: PropertyValue
value: Apple TV+: Yes (all plans) | Roku: N/A

Monthly Subscription Cost (Standard Tier)
type: PropertyValue
value: Apple TV+: $9.99/month | Roku: N/A

Total Available Titles
type: PropertyValue
value: Apple TV+: ~2,500 | Roku: N/A

Original Emmy Nominations (All-Time)
type: PropertyValue
value: Apple TV+: 169 total | Roku: N/A

4K Content Titles
type: PropertyValue
value: Apple TV+: ~70% of originals in 4K | Roku: N/A

Ad-Free Premium Tier Cost
type: PropertyValue
value: Apple TV+: $9.99/month (standard, no ads) | Roku: N/A

Live TV Availability
type: PropertyValue
value: Apple TV+: Not available | Roku: N/A

Film Catalog Size
type: PropertyValue
value: Apple TV+: 600+ | Roku: N/A

Original Series Critical Quality (Avg Rotten Tomatoes)
type: PropertyValue
value: Apple TV+: 78% | Roku: N/A

2024 Emmy Nominations for Originals
type: PropertyValue
value: Apple TV+: 25 | Roku: N/A

Global Subscriber Base (2024)
type: PropertyValue
value: Apple TV+: 25 million | Roku: N/A

Annual Cost (Ad-Free)
type: PropertyValue
value: Apple TV+: $119.88 | Roku: N/A

Base Monthly Price (Ad-Free)
type: PropertyValue
value: Apple TV+: $9.99 | Roku: N/A

4K HDR Coverage on Originals
type: PropertyValue
value: Apple TV+: 100% | Roku: N/A

Global Subscriber Base
type: PropertyValue
value: Apple TV+: 25+ | Roku: N/A

Average Video Bitrate (4K)
type: PropertyValue
value: Apple TV+: 25 Mbps | Roku: N/A

Monthly New Releases
type: PropertyValue
value: Apple TV+: 8-10 | Roku: N/A

Bundle Cost with Music & Cloud
type: PropertyValue
value: Apple TV+: $19.95 | Roku: N/A

2024 Emmy Nominations Won
type: PropertyValue
value: Apple TV+: 162 | Roku: N/A

Monthly Subscription Cost (Ad-Free)
type: PropertyValue
value: Apple TV+: $9.99 | Roku: N/A

Total Content Library
type: PropertyValue
value: Apple TV+: 250+ | Roku: N/A

Original Content Produced
type: PropertyValue
value: Apple TV+: 250+ | Roku: N/A

4K Content Availability
type: PropertyValue
value: Apple TV+: 75% of originals | Roku: N/A

Emmy Nominations (All-Time)
type: PropertyValue
value: Apple TV+: 110+ nominations | Roku: N/A

Free Trial Length
type: PropertyValue
value: Apple TV+: 7 | Roku: N/A

Price-Per-Title (Annual)
type: PropertyValue
value: Apple TV+: $48.00 | Roku: N/A

Monthly Cost (Ad-Supported Tier)
type: PropertyValue
value: Apple TV+: $6.99 | Roku: N/A

Monthly Cost (Ad-Free Premium Tier)
type: PropertyValue
value: Apple TV+: $10.99 | Roku: N/A

Original Series & Films (Emmy Nominations 2023-2024)
type: PropertyValue
value: Apple TV+: 23 nominations | Roku: N/A

Live Sports Events
type: PropertyValue
value: Apple TV+: None | Roku: N/A

Geographic Availability
type: PropertyValue
value: Apple TV+: 170+ countries | Roku: N/A

4K Content Available
type: PropertyValue
value: Apple TV+: Yes (select titles) | Roku: N/A

Simultaneous Streams (Premium Plan)
type: PropertyValue
value: Apple TV+: 6 devices | Roku: N/A

Total Titles in Catalog
type: PropertyValue
value: Apple TV+: ~250 titles | Roku: N/A

Emmy Awards Won (2024)
type: PropertyValue
value: Apple TV+: 19 | Roku: N/A

Average Metacritic Score
type: PropertyValue
value: Apple TV+: 72/100 | Roku: N/A

Kids & Family Titles
type: PropertyValue
value: Apple TV+: ~40 titles | Roku: N/A

Exclusive Franchise Content
type: PropertyValue
value: Apple TV+: None (no Marvel, Star Wars, or major franchises) | Roku: N/A

Original Series Launches (Annual)
type: PropertyValue
value: Apple TV+: 15-20 | Roku: N/A

Average IMDB Rating (Originals)
type: PropertyValue
value: Apple TV+: 7.8/10 | Roku: N/A

Bundle Options Available
type: PropertyValue
value: Apple TV+: 1 (Apple One) | Roku: N/A

Ad-Supported Monthly Price
type: PropertyValue
value: Apple TV+: $9.99 | Roku: N/A

Ad-Free Monthly Price
type: PropertyValue
value: Apple TV+: $11.99 | Roku: N/A

Original Series Production Budget
type: PropertyValue
value: Apple TV+: $15 million | Roku: N/A

Live Sports Available
type: PropertyValue
value: Apple TV+: None | Roku: N/A

Ad-Free Monthly Cost
type: PropertyValue
value: Apple TV+: $12.99 | Roku: N/A

Emmy Awards (2024)
type: PropertyValue
value: Apple TV+: 25 wins | Roku: N/A

Max Simultaneous Streams
type: PropertyValue
value: Apple TV+: 6 devices | Roku: N/A

Ad-Supported Plan Cost
type: PropertyValue
value: Apple TV+: $6.99 | Roku: N/A

Live TV Available
type: PropertyValue
value: Apple TV+: No | Roku: N/A

Subscriber Count (Q4 2024)
type: PropertyValue
value: Apple TV+: ~16 million | Roku: N/A

Starting Price (USD)
type: PropertyValue
value: Apple TV+: N/A | Roku: $29

Free Channels
type: PropertyValue
value: Apple TV+: N/A | Roku: 600+

Voice Assistant Quality
type: PropertyValue
value: Apple TV+: N/A | Roku: Variable (multiple options)

4K Resolution Support
type: PropertyValue
value: Apple TV+: N/A | Roku: Yes (Pro/Ultra)

RAM (Base Model)
type: PropertyValue
value: Apple TV+: N/A | Roku: 1.5GB

Smart Home Hub Capability
type: PropertyValue
value: Apple TV+: N/A | Roku: No

Warranty Period
type: PropertyValue
value: Apple TV+: N/A | Roku: 1 year

Available Apps (Free)
type: PropertyValue
value: Apple TV+: N/A | Roku: 33,158+

UI Performance Improvement
type: PropertyValue
value: Apple TV+: N/A | Roku: Baseline

Premium Paid Apps
type: PropertyValue
value: Apple TV+: N/A | Roku: 1,532

Amazon Prime Integration
type: PropertyValue
value: Apple TV+: N/A | Roku: Third-party support

Smart Home Compatibility
type: PropertyValue
value: Apple TV+: N/A | Roku: Basic voice control

Platform Independence
type: PropertyValue
value: Apple TV+: N/A | Roku: Vendor-neutral

Content Discovery Method
type: PropertyValue
value: Apple TV+: N/A | Roku: User-driven browsing

Price Range (Devices)
type: PropertyValue
value: Apple TV+: N/A | Roku: Entry to premium options

Voice Control Support
type: PropertyValue
value: Apple TV+: N/A | Roku: Roku Voice + Alexa + Google

HDR Support
type: PropertyValue
value: Apple TV+: N/A | Roku: Yes (HDR10, Dolby Vision)

Global Market Share
type: PropertyValue
value: Apple TV+: N/A | Roku: 35%

Device Options
type: PropertyValue
value: Apple TV+: N/A | Roku: 20+ models

Setup Time
type: PropertyValue
value: Apple TV+: N/A | Roku: 10 minutes

SpeakableSpecification
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css selector: #verdict
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Apple TV+ — Wikipedia
type: CreativeWork

Roku — Wikipedia
type: CreativeWork

Compare Apple TV+ vs Roku
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/apple-tv-vs-roku
object: Apple TV+
object: Roku

Supported Devices
type: PropertyValue
value reference: Compatibility

Offline Download Capability
type: PropertyValue
value reference: Features

Free Trial Duration
type: PropertyValue
value reference: Onboarding

Base Subscription Price (No Ads)
type: PropertyValue
value reference: Pricing

Total Content Library Size
type: PropertyValue
value reference: Content

2024 Emmy Awards
type: PropertyValue
value reference: Recognition

Simultaneous Streams (Standard Tier)
type: PropertyValue
value reference: Features

Original Series/Films Per Year
type: PropertyValue
value reference: Content Production

Ads Per Hour (Ad-Supported Tier)
type: PropertyValue
value reference: Ad Load

Monthly Subscription (Ad-Free Tier)
type: PropertyValue
value reference: Pricing

Original Series Metacritic Average
type: PropertyValue
value reference: Quality

Global Subscribers
type: PropertyValue
value reference: Market Position

Annual Bundle Savings vs Standalone
type: PropertyValue
value reference: Value

Monthly Cost (Ad-Free Tier)
type: PropertyValue
value reference: Pricing

Budget Tier Cost
type: PropertyValue
value reference: Pricing

Original Series & Films
type: PropertyValue
value reference: Content

Emmy Awards (2023-2025)
type: PropertyValue
value reference: Critical Recognition

Live Sports Coverage
type: PropertyValue
value reference: Sports Access

Cheapest Tier Cost
type: PropertyValue
value reference: Pricing

Average Rotten Tomatoes Score (Originals Only)
type: PropertyValue
value reference: Content Quality

Emmy Awards Won (2024-2025)
type: PropertyValue
value reference: Recognition

4K HDR Content Available
type: PropertyValue
value reference: Content Quality

Offline Download Feature
type: PropertyValue
value reference: Features

Monthly Subscription Cost (Standard Tier)
type: PropertyValue
value reference: Pricing

Total Available Titles
type: PropertyValue
value reference: Content Library

Original Emmy Nominations (All-Time)
type: PropertyValue
value reference: Content Quality

4K Content Titles
type: PropertyValue
value reference: Video Quality

Ad-Free Premium Tier Cost
type: PropertyValue
value reference: Pricing

Live TV Availability
type: PropertyValue
value reference: Features

Film Catalog Size
type: PropertyValue
value reference: Content

Original Series Critical Quality (Avg Rotten Tomatoes)
type: PropertyValue
value reference: Quality

2024 Emmy Nominations for Originals
type: PropertyValue
value reference: Awards

Global Subscriber Base (2024)
type: PropertyValue
value reference: Popularity

Annual Cost (Ad-Free)
type: PropertyValue
value reference: Pricing

Base Monthly Price (Ad-Free)
type: PropertyValue
value reference: Pricing

4K HDR Coverage on Originals
type: PropertyValue
value reference: Video Quality

Global Subscriber Base
type: PropertyValue
value reference: Reach

Average Video Bitrate (4K)
type: PropertyValue
value reference: Video Quality

Monthly New Releases
type: PropertyValue
value reference: Content Updates

Bundle Cost with Music & Cloud
type: PropertyValue
value reference: Value

2024 Emmy Nominations Won
type: PropertyValue
value reference: Awards & Prestige

Monthly Subscription Cost (Ad-Free)
type: PropertyValue
value reference: Pricing

Total Content Library
type: PropertyValue
value reference: Content

Original Content Produced
type: PropertyValue
value reference: Content

4K Content Availability
type: PropertyValue
value reference: Quality

Emmy Nominations (All-Time)
type: PropertyValue
value reference: Awards

Free Trial Length
type: PropertyValue
value reference: Pricing

Price-Per-Title (Annual)
type: PropertyValue
value reference: Value

Monthly Cost (Ad-Supported Tier)
type: PropertyValue
value reference: Pricing

Monthly Cost (Ad-Free Premium Tier)
type: PropertyValue
value reference: Pricing

Original Series & Films (Emmy Nominations 2023-2024)
type: PropertyValue
value reference: Content Quality

Live Sports Events
type: PropertyValue
value reference: Features

Geographic Availability
type: PropertyValue
value reference: Availability

4K Content Available
type: PropertyValue
value reference: Video Quality

Simultaneous Streams (Premium Plan)
type: PropertyValue
value reference: Sharing

Total Titles in Catalog
type: PropertyValue
value reference: Content Library

Emmy Awards Won (2024)
type: PropertyValue
value reference: Quality/Recognition

Average Metacritic Score
type: PropertyValue
value reference: Critical Acclaim

Kids & Family Titles
type: PropertyValue
value reference: Content Library

Exclusive Franchise Content
type: PropertyValue
value reference: Content Type

Original Series Launches (Annual)
type: PropertyValue
value reference: Content

Average IMDB Rating (Originals)
type: PropertyValue
value reference: Quality/Recognition

Bundle Options Available
type: PropertyValue
value reference: Features

Ad-Supported Monthly Price
type: PropertyValue
value reference: Pricing

Ad-Free Monthly Price
type: PropertyValue
value reference: Pricing

Original Series Production Budget
type: PropertyValue
value reference: Quality

Live Sports Available
type: PropertyValue
value reference: Features

Ad-Free Monthly Cost
type: PropertyValue
value reference: Pricing

Emmy Awards (2024)
type: PropertyValue
value reference: Recognition

Max Simultaneous Streams
type: PropertyValue
value reference: Account Features

Ad-Supported Plan Cost
type: PropertyValue
value reference: Pricing

Live TV Available
type: PropertyValue
value reference: Content

Subscriber Count (Q4 2024)
type: PropertyValue
value reference: Popularity

Starting Price (USD)
type: PropertyValue
value reference: Cost

Free Channels
type: PropertyValue
value reference: Content

Voice Assistant Quality
type: PropertyValue
value reference: Features

4K Resolution Support
type: PropertyValue
value reference: Performance

RAM (Base Model)
type: PropertyValue
value reference: Performance

Smart Home Hub Capability
type: PropertyValue
value reference: Features

Warranty Period
type: PropertyValue
value reference: Support

Available Apps (Free)
type: PropertyValue
value reference: Content Library

UI Performance Improvement
type: PropertyValue
value reference: Performance

Premium Paid Apps
type: PropertyValue
value reference: Content Library

Amazon Prime Integration
type: PropertyValue
value reference: Features

Smart Home Compatibility
type: PropertyValue
value reference: Features

Platform Independence
type: PropertyValue
value reference: Philosophy

Content Discovery Method
type: PropertyValue
value reference: Features

Price Range (Devices)
type: PropertyValue
value reference: Affordability

Voice Control Support
type: PropertyValue
value reference: Features

HDR Support
type: PropertyValue
value reference: Video Quality

Global Market Share
type: PropertyValue
value reference: Market

Device Options
type: PropertyValue
value reference: Variety

Setup Time
type: PropertyValue
value reference: User Experience