Apple TV+ focuses on premium original content with a curated library, while Peacock offers broader entertainment including live sports, news, and a larger catalog of licensed shows at competitive pricing. Apple TV+ costs $9.99/month with no ads, while Peacock's ad-free tier is $13.99/month but includes live NBC programming.
Apple TV+ vs Peacock — Side-by-side comparison on A Versus B
Premium streaming service focused on original prestige content and exclusive films.
NBCUniversal's streaming platform with live sports, NBC programming, and extensive licensed content library.
Monthly Subscription Cost (Ad-Free). Original Content Titles (2026). Live Sports & Events. Emmy Awards Won (2023-2025). Total Content Library Size. Ad-Supported Tier Cost. Free Trial Length
Choose Apple TV+ if you prioritize critically acclaimed original dramas and films, prefer an ad-free experience, and want a focused, curated streaming library with industry-leading production quality. Choose Peacock if you want live sports (NFL, Premier League), broader entertainment variety including NBC content, and don't mind ads or prefer their $5.99/month budget-friendly tier.
Apple TV+: ~140-149 million (2026 projection) | Peacock: N/A
Apple TV+: Part of $28.75B Services (FY2025) | Peacock: N/A
Apple TV+: 15% (Apple Services FY2025) | Peacock: N/A
Apple TV+: Premium original programming | Peacock: N/A
Apple TV+: Deep Apple device integration | Peacock: N/A
Apple TV+: WiFi 6E (802.11ax) | Peacock: N/A
Apple TV+: 6 simultaneous streams | Peacock: 4 (Premium tier)
Apple TV+: Yes (standard) | Peacock: Yes (Premium tier)
Apple TV+: None | Peacock: NFL, Premier League, WWE, PGA, Olympics
Apple TV+: 25 Emmy awards | Peacock: 18 Emmy awards
Apple TV+: Not available | Peacock: Free with ads ($5.99 ad-free)
Apple TV+: Not available | Peacock: Yes (NBC, Bravo, Universal networks)
Apple TV+: Up to 6 users (family sharing) | Peacock: 4 concurrent streams (Premium+)
Apple TV+: iOS, macOS, tvOS, web, Android, Fire TV, Roku (all major platforms supported) | Peacock: N/A
Apple TV+: All tiers included | Peacock: N/A
Apple TV+: 92 nominations | Peacock: N/A
Apple TV+: 4K HDR, Dolby Atmos | Peacock: N/A
Apple TV+: No (weekly releases) | Peacock: N/A
Monthly Subscription Cost (Standard Plan)
Apple TV+: ~3,500 titles | Peacock: ~15,000+ titles
Apple TV+: 15 Emmy Awards | Peacock: N/A
Apple TV+: None (limited original series) | Peacock: N/A
Apple TV+: 4K HDR + Dolby Atmos | Peacock: 4K HDR on select content
Apple TV+: Apple devices, web, select smart TVs | Peacock: N/A
Apple TV+: Full library on all devices | Peacock: N/A
Apple TV+: 90 days (with Apple One) | Peacock: 7 days
Apple TV+: 16 Emmy Awards | Peacock: N/A
Apple TV+: 120+ originals | Peacock: N/A
Apple TV+: 25 million (Q3 2024) | Peacock: 36 million
Apple TV+: $20.88/year (Apple One) | Peacock: N/A
Apple TV+: N/A | Peacock: $5.99 (with ads)
Apple TV+: ~280 originals | Peacock: ~450+ originals
Apple TV+: None | Peacock: NFL, Premier League, Olympics
Apple TV+: N/A | Peacock: 4 simultaneous
Apple TV+: N/A | Peacock: Top 5 among streamers
Apple TV+: N/A | Peacock: Premier (WWE, Olympics, NFL)
Apple TV+: N/A | Peacock: Yes (premium tier)
Apple TV+: N/A | Peacock: 45 days exclusive
Apple TV+: N/A | Peacock: Premier League, Olympics, WWE, NFL, PGA Tour
Apple TV+: N/A | Peacock: NBA, NFL, Winter Olympics, Summer Olympics
Apple TV+: N/A | Peacock: Strong NBC franchises
Apple TV+: N/A | Peacock: Vertical video for sports, gaming integration
Apple TV+: N/A | Peacock: 25% more content engagement vs traditional TV
Apple TV+: N/A | Peacock: Regular updates, weekly sports
Apple TV+: N/A | Peacock: Sports-focused limited
Apple TV+: N/A | Peacock: 25% more than NBC viewers
Apple TV+: N/A | Peacock: Limited to NBC/Comcast
Apple TV+: N/A | Peacock: NBA, Olympics, select NFL
Apple TV+: N/A | Peacock: Vertical video format
Apple TV+: N/A | Peacock: $169.99 (estimated)
Apple TV+: N/A | Peacock: No (not available)
Apple TV+: N/A | Peacock: NFL, NBA, NHL, Olympics
Apple TV+: N/A | Peacock: Courtside Live, Rinkside Live, Multiview
Apple TV+: N/A | Peacock: 18+ (sports, adult content)
Apple TV+: N/A | Peacock: Limited (basic PIN protection)
Apple TV+: N/A | Peacock: Yes (900+ titles, ad-supported)
Apple TV+: N/A | Peacock: 4+ (NFL, Premier League, WWE, Olympics)
Apple TV+: N/A | Peacock: 200+ (Premier League, WWE, golf)
Apple TV+: N/A | Peacock: $0 (Ad-supported) / $5.99 (Premium)
Apple TV+: N/A | Peacock: 4-6 minutes (Free tier)
Apple TV+: N/A | Peacock: 4K (Premium tier)
Apple TV+: N/A | Peacock: Yes (NFL, Premier League, WWE)
Apple TV+: N/A | Peacock: ~150+ (Emmy-awarded)
Apple TV+: N/A | Peacock: $7.99/month (Peacock Premium)
Apple TV+: N/A | Peacock: $13.99/month (Peacock Premium Plus)
Apple TV+: N/A | Peacock: Yes — Peacock Free (ads, limited)
Apple TV+: N/A | Peacock: ~5,000+ titles
Apple TV+: N/A | Peacock: Yes — exclusive NBA streaming rights
Apple TV+: N/A | Peacock: NFL Sunday Night Football (exclusive)
Apple TV+: N/A | Peacock: Yes (Premium+)
How to choose between Apple TV+ and Peacock
Apple TV+ vs Peacock — Structured Comparison Data
Machine-readable comparison dataset for Apple TV+ vs Peacock. Contains 160 attribute comparisons, 5 FAQ pairs.
Apple TV+ vs Peacock — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Apple TV+ vs Peacock.
Which streaming service has better original content quality?
Apple TV+ leads significantly in critical acclaim with 52 Emmy Awards (2023-2025) compared to Peacock's 28, indicating higher-quality prestige dramas and films. However, Peacock offers more original titles (450+ vs 280), providing greater variety even if average quality scores lower. For prestige content, Apple TV+ wins; for content quantity, Peacock wins.
Can I watch live sports on these platforms?
Only Peacock offers live sports, including NFL Sunday Night Football, Premier League soccer matches, and Olympic coverage. Apple TV+ has no live sports programming. If live sports are important to you, Peacock is the only option between these two services.
What's the cheapest way to use each service?
Apple TV+ has no ad-supported tier, with the cheapest option being $9.99/month ad-free. Peacock's cheapest option is $5.99/month with ads. However, Apple TV+ offers 3 months free through Apple One, making it effectively $0.33/month if bundled. For pure monthly cost, Peacock's $5.99 tier is cheapest.
Peacock has ~15,000 titles versus Apple TV+'s ~3,500 titles—over 4x larger. If you enjoy casual browsing and discovering random content, Peacock provides significantly more options. Apple TV+ is more curated but smaller, which some users prefer for decision fatigue reduction.
Which is better for Apple device owners?
Apple TV+ integrates more deeply with Apple ecosystem (Siri voice search, Family Sharing, Apple One bundle discounts, seamless iCloud sync). However, Peacock works on all Apple devices too. The integration advantage favors Apple TV+ for users heavily invested in Apple's ecosystem, but both are functional across devices.
How to Choose Between Apple TV+ and Peacock
Consider: Monthly Subscription Cost (Ad-Free)
Monthly Subscription Cost (Ad-Free): Apple TV+ has $9.99/month, while Peacock has $13.99/month.
Consider: Original Content Titles (2026)
Original Content Titles (2026): Apple TV+ has ~280 originals, while Peacock has ~450+ originals.
Live Sports & Events: Apple TV+ has None, while Peacock has NFL Sunday Night Football, Premier League, Olympics coverage.
Emmy Awards Won (2023-2025): Apple TV+ has 52 Emmys, while Peacock has 28 Emmys.
Total Content Library Size: Apple TV+ has ~3,500 titles, while Peacock has ~15,000+ titles.
Ad-Supported Tier Cost: Apple TV+ has N/A - no ads option, while Peacock has $5.99/month with ads.
Free Trial Length: Apple TV+ has 3 months (with Apple One bundle), while Peacock has 7 days.