Netflix offers 3x more content (5,500+ titles vs 1,800+) and lower entry pricing ($6.99/month), while Apple TV+ provides superior video quality (4K HDR on all originals), exclusive prestige programming, and better value for Apple ecosystem users with bundled subscriptions.
Apple TV+ vs Netflix — Side-by-side comparison on A Versus B
Premium streaming service with focus on high-quality originals and 4K HDR content.
Subscription streaming service focused on original films, series, and licensed content with 282M global subscribers.
Content Library Size. Starting Price (Ad-Free). 4K HDR on All Originals. Family Sharing Across Devices. Exclusive Emmy Winners (2024). Bundle with Other Services. Average Monthly Churn Rate
Choose Netflix if you want maximum content variety, the largest library, and don't mind paying a bit more—Netflix dominates in quantity and remains the streaming standard with 247+ million subscribers. Choose Apple TV+ if you own Apple devices, value premium video quality (all originals in 4K HDR), prefer concentrated prestige programming, and want the best value through Apple One bundling.
Apple TV+: ~140-149 million (2026 projection) | Netflix: N/A
Apple TV+: Part of $28.75B Services (FY2025) | Netflix: N/A
Apple TV+: 15% (Apple Services FY2025) | Netflix: N/A
Apple TV+: Premium original programming | Netflix: N/A
Apple TV+: Deep Apple device integration | Netflix: N/A
Apple TV+: WiFi 6E (802.11ax) | Netflix: N/A
Apple TV+: ~2,500 titles | Netflix: 6,500+
Apple TV+: 42 Emmy wins | Netflix: 52 Emmys
Apple TV+: 6 simultaneous streams | Netflix: 4 (Premium plan)
Apple TV+: Yes (standard) | Netflix: All tiers
Apple TV+: 2 | Netflix: 4 (Premium) / 1 (with ads)
Apple TV+: Up to 6 users (family sharing) | Netflix: 4 (Premium)
Apple TV+: iOS, macOS, tvOS, web, Android, Fire TV, Roku (all major platforms supported) | Netflix: iOS, Android, Windows, macOS, web, Smart TVs, Game Consoles, Roku, Fire TV (universal support)
Apple TV+: All tiers included | Netflix: Premium tier only ($15.49+)
Apple TV+: 6 (Premium) | Netflix: 4 screens (Premium)
Apple TV+: 92 nominations | Netflix: N/A
Apple TV+: 4K HDR, Dolby Atmos | Netflix: N/A
Apple TV+: No (weekly releases) | Netflix: N/A
Monthly Subscription Cost (Standard Plan)
Apple TV+: 15 Emmy Awards | Netflix: N/A
Apple TV+: None (limited original series) | Netflix: N/A
Apple TV+: 4K HDR + Dolby Atmos | Netflix: 4K Ultra HD (2160p)
Apple TV+: Apple devices, web, select smart TVs | Netflix: N/A
Apple TV+: Full library on all devices | Netflix: Yes (4 devices)
Apple TV+: 90 days (with Apple One) | Netflix: 0 (none as of 2023)
Apple TV+: 16 Emmy Awards | Netflix: 8 Emmy Awards
Apple TV+: 6 streams | Netflix: 2-4 (varies by tier)
Apple TV+: 120+ originals | Netflix: 450+ originals
Apple TV+: 0 (no ads) | Netflix: 4-5 minutes/hour
Apple TV+: 25 million (Q3 2024) | Netflix: 282M
Apple TV+: $20.88/year (Apple One) | Netflix: N/A
Apple TV+: ~280 originals | Netflix: N/A
Apple TV+: $9.99/month or free (Apple One) | Netflix: N/A
Average Rotten Tomatoes Score (Originals Only)
Apple TV+: Yes (all plans) | Netflix: N/A
Monthly Subscription Cost (Standard Tier)
Apple TV+: ~70% of originals in 4K | Netflix: N/A
Apple TV+: $9.99/month (standard, no ads) | Netflix: N/A
Original Series Critical Quality (Avg Rotten Tomatoes)
Original Content Releases in January 2026
Apple TV+: N/A | Netflix: Multiple scheduled
Apple TV+: N/A | Netflix: Up to 4 screens
Apple TV+: N/A | Netflix: Restricted with extra fees
Apple TV+: N/A | Netflix: Available on premium tiers
Apple TV+: N/A | Netflix: Higher than Disney
Apple TV+: N/A | Netflix: WWE Raw, NFL Christmas Day, exclusive live events
Apple TV+: N/A | Netflix: Original content focus with viral hits
Apple TV+: N/A | Netflix: Standalone streaming platform
Apple TV+: N/A | Netflix: Scale-driven with high volume content
Apple TV+: N/A | Netflix: Broad global audience across all demographics
Apple TV+: N/A | Netflix: NFL, WWE Raw, major events
Apple TV+: N/A | Netflix: 60+ original series
Apple TV+: N/A | Netflix: ~260 million Netflix subscribers
Apple TV+: N/A | Netflix: Originals-focused, limited legacy franchises
Apple TV+: N/A | Netflix: >1.4 (higher volatility)
Apple TV+: N/A | Netflix: 30x (reduced from prior quarters)
Apple TV+: N/A | Netflix: Scale-driven content warehouse
Apple TV+: N/A | Netflix: 0 (on-demand only)
Apple TV+: N/A | Netflix: Premium+ tier only
Apple TV+: N/A | Netflix: Available on Premium/Premium+ ($22.99)
Apple TV+: N/A | Netflix: Limited (varies by plan)
Apple TV+: N/A | Netflix: High (comedies, young adult priority)
Apple TV+: N/A | Netflix: Largest available
Apple TV+: N/A | Netflix: Yes, all plans
Apple TV+: N/A | Netflix: Vertical video feed expanding
Apple TV+: N/A | Netflix: Verizon option ($10.99)
Apple TV+: N/A | Netflix: ~12,500 titles
Apple TV+: N/A | Netflix: 250+ originals
Apple TV+: N/A | Netflix: Extensive global coverage
Apple TV+: N/A | Netflix: Restricted to household only
Apple TV+: N/A | Netflix: Full gaming catalog included
Apple TV+: N/A | Netflix: Available on all paid plans
Apple TV+: N/A | Netflix: $45.18 billion
Apple TV+: N/A | Netflix: Undisclosed (declining)
Apple TV+: N/A | Netflix: ~122 million equivalent
Apple TV+: N/A | Netflix: ~0.33 billion hours
Apple TV+: N/A | Netflix: Human + Algorithm
Apple TV+: N/A | Netflix: 450+ nominations
Apple TV+: N/A | Netflix: 100+ original series
Apple TV+: N/A | Netflix: Wide variety across genres
Apple TV+: N/A | Netflix: No (Premium only)
Apple TV+: N/A | Netflix: Weekly/bi-weekly
Apple TV+: N/A | Netflix: No music library
Apple TV+: N/A | Netflix: 4K Ultra HD (Premium plan)
Apple TV+: N/A | Netflix: 4 (Premium tier)
Apple TV+: N/A | Netflix: Limited (documentaries only)
Apple TV+: N/A | Netflix: Limited, delayed 45 days post-theatrical
Apple TV+: N/A | Netflix: 4K HDR (Premium tier)
Apple TV+: N/A | Netflix: $6.99 (with ads)
Apple TV+: N/A | Netflix: 4K Ultra HD (2160p)
Apple TV+: N/A | Netflix: None (no free trial offered)
Apple TV+: N/A | Netflix: 85+ series & films (2024)
Apple TV+: N/A | Netflix: 75+ games (no extra cost)
Apple TV+: N/A | Netflix: 190+ countries
Apple TV+: N/A | Netflix: 45-90 days varies
Apple TV+: N/A | Netflix: $6.99 (ad-supported)
Apple TV+: N/A | Netflix: Limited (occasional boxing)
Apple TV+: N/A | Netflix: Yes (Standard+)
Apple TV+: N/A | Netflix: 2,100+ originals
Apple TV+: N/A | Netflix: 45+ days (no theatrical releases)
Apple TV+: N/A | Netflix: 68 Emmy awards
Apple TV+: N/A | Netflix: 89 original series
Apple TV+: N/A | Netflix: No bundle available
Apple TV+: N/A | Netflix: 2-4 (depending on plan)
Apple TV+: N/A | Netflix: Yes ($15.49/month)
Apple TV+: N/A | Netflix: $15.49 (ad-free) / $6.99 (with ads)
Apple TV+: N/A | Netflix: 110+ nominations
Maximum Simultaneous Streams (Standard Plan)
Apple TV+: N/A | Netflix: 87 original series
Apple TV+: N/A | Netflix: 4K HDR (2160p)
Monthly Subscription Cost (Standard/Ad-Free US Plan)
How to choose between Apple TV+ and Netflix
Apple TV+ vs Netflix — Structured Comparison Data
Machine-readable comparison dataset for Apple TV+ vs Netflix. Contains 291 attribute comparisons, 5 FAQ pairs.
Apple TV+ vs Netflix — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Apple TV+ vs Netflix.
Is Apple TV+ worth it if I don't have Apple devices?
Apple TV+ works on non-Apple devices (Samsung Smart TVs, Roku, Fire TV, Android, web browsers), but you lose the seamless ecosystem integration and family sharing advantages. For non-Apple users, Netflix's larger library provides better value at a lower entry price ($6.99 vs $9.99).
Can I share my Apple TV+ account with family members?
Yes. Apple TV+ allows unlimited family sharing across all Apple devices linked to a single Apple Account—no device limit and no separate password required. Netflix restricts sharing to 1 additional household and charges $7.99/month for extra members, making Apple TV+ superior for families.
Apple TV+ delivers superior quality: all originals stream in 4K HDR with Dolby Vision and Atmos audio, requiring 25 Mbps for 4K. Netflix offers 4K HDR on only 35% of content at 15 Mbps bitrate. Apple TV+ is the clear winner for video enthusiasts with compatible displays.
Apple One Premium ($19.95/month) bundles TV+, Music, Fitness+, and 2TB iCloud+ storage—equivalent to $54.97 if purchased separately. This saves Apple users $35/month (64% off). Netflix offers no bundle option, making Apple One an unbeatable value for iPhone/Mac owners.
Which service releases more content per month?
Netflix releases 20-25 new titles monthly, while Apple TV+ releases 8-10. Netflix dominates in quantity and update frequency, but Apple TV+ compensates with consistently higher production budgets per title (~$10M per episode for originals vs Netflix's $6M average).
How to Choose Between Apple TV+ and Netflix
Content Library Size: Apple TV+ has 1,800+ titles, while Netflix has 5,500+ titles.
Starting Price (Ad-Free): Apple TV+ has $9.99/month, while Netflix has $6.99/month.
4K HDR on All Originals: Apple TV+ has Yes, all originals, while Netflix has Select titles only.
Family Sharing Across Devices: Apple TV+ has Tied to Apple Account ecosystem, while Netflix has Separate profiles, password sharing restricted.
Exclusive Emmy Winners (2024): Apple TV+ has 12 major wins (Ted Lasso, Severance), while Netflix has 24 major wins (The Crown, Bridgerton).
Bundle with Other Services: Apple TV+ has Apple One at $19.95/month (3 services), while Netflix has No bundling option.
Average Monthly Churn Rate: Apple TV+ has 3.2%, while Netflix has 2.4%.