Amplitude vs Pendo
type: Article
description: Amplitude excels as a product analytics platform focused on user behavior tracking and cohort analysis, while Pendo is a broader digital experience platform emphasizing in-app guidance, feature adoption, and customer feedback collection. Amplitude is better for data-driven product teams, while Pendo suits companies prioritizing user onboarding and engagement across multiple channels.
language: en-US
date published: 2026-07-08T14:23:27.694Z
date created: 2026-07-08T14:23:27.694Z
date modified: 2026-07-08T14:23:27.723Z
content reference time: 2026-07-08T14:23:27.723Z
author: A Versus B
publisher: A Versus B
about: Amplitude
about: Pendo
abstract: Amplitude excels as a product analytics platform focused on user behavior tracking and cohort analysis, while Pendo is a broader digital experience platform emphasizing in-app guidance, feature adoption, and customer feedback collection. Amplitude is better for data-driven product teams, while Pendo suits companies prioritizing user onboarding and engagement across multiple channels.
text: Primary Focus. Event Tracking Capacity (Monthly Events). In-App Messaging/Guides. Customer Feedback Tools. Cohort Analysis & Segmentation. Starting Price (Annual). Implementation Time
conclusion text: Choose Amplitude if your team prioritizes deep product analytics, user journey mapping, and data-driven decision-making with high event volumes. Choose Pendo if you need robust in-app guidance, user onboarding experiences, and customer feedback mechanisms alongside analytics capabilities. Amplitude scales better for analytics-heavy teams; Pendo scales better for customer success and engagement teams.
additional property: Starting Monthly Price
  type: PropertyValue
  value: Amplitude: $1,295 | Pendo: N/A
additional property: Event Processing Latency
  type: PropertyValue
  value: Amplitude: 300-600ms | Pendo: N/A
additional property: Maximum Data Retention
  type: PropertyValue
  value: Amplitude: 60 months | Pendo: N/A
additional property: Pre-built Templates
  type: PropertyValue
  value: Amplitude: 40+ | Pendo: N/A
additional property: Native Integrations
  type: PropertyValue
  value: Amplitude: 450+ | Pendo: N/A
additional property: Free Trial Duration
  type: PropertyValue
  value: Amplitude: 14 days | Pendo: N/A
additional property: Custom Segmentation Rules
  type: PropertyValue
  value: Amplitude: Unlimited | Pendo: N/A
additional property: Customer Satisfaction (NPS)
  type: PropertyValue
  value: Amplitude: 68 | Pendo: N/A
additional property: Free Trial Period
  type: PropertyValue
  value: Amplitude: 14 days | Pendo: N/A
additional property: Starting Price
  type: PropertyValue
  value: Amplitude: $995 | Pendo: N/A
additional property: Session Replay Included
  type: PropertyValue
  value: Amplitude: Third-party integration only | Pendo: N/A
additional property: Automatic Event Capture
  type: PropertyValue
  value: Amplitude: No, requires manual setup | Pendo: N/A
additional property: Predictive Analytics Models
  type: PropertyValue
  value: Amplitude: Advanced ML models (churn, LTV, propensity) | Pendo: N/A
additional property: Data Retention
  type: PropertyValue
  value: Amplitude: 25 months | Pendo: N/A
additional property: API Rate Limits
  type: PropertyValue
  value: Amplitude: 10000 | Pendo: N/A
additional property: Multi-workspace Support
  type: PropertyValue
  value: Amplitude: Yes, unlimited | Pendo: N/A
additional property: Free Tier Event Limit
  type: PropertyValue
  value: Amplitude: 10,000,000 | Pendo: N/A
additional property: Real-Time Audience Activation
  type: PropertyValue
  value: Amplitude: No (requires export) | Pendo: N/A
additional property: Funnel Analysis Capabilities
  type: PropertyValue
  value: Amplitude: Advanced multi-step with drop-off attribution | Pendo: N/A
additional property: Native Data Warehouse Support
  type: PropertyValue
  value: Amplitude: 0 (custom setup required) | Pendo: N/A
additional property: Cohort Retention Analysis
  type: PropertyValue
  value: Amplitude: Advanced with curves & LTV | Pendo: N/A
additional property: Enterprise Compliance
  type: PropertyValue
  value: Amplitude: SOC 2 Type II only | Pendo: N/A
additional property: Starting Monthly Price (USD)
  type: PropertyValue
  value: Amplitude: $995–$1,500 | Pendo: $950/month
  value reference: Pendo
additional property: In-App Messaging Capability
  type: PropertyValue
  value: Amplitude: Requires third-party integration | Pendo: Built-in, no-code editor included
additional property: Cohort Analysis Sophistication
  type: PropertyValue
  value: Amplitude: ML-powered predictive cohorts + behavioral | Pendo: Behavioral + attribute-based segmentation
additional property: Free Trial Duration
  type: PropertyValue
  value: Amplitude: 14 days | Pendo: 30 days
  value reference: Pendo
additional property: API Rate Limits (Standard Plan)
  type: PropertyValue
  value: Amplitude: 500,000 events/month | Pendo: Unlimited REST API
additional property: Setup Time (Typical)
  type: PropertyValue
  value: Amplitude: 7–14 days (event tracking setup) | Pendo: 5–7 days (no code required)
  value reference: Pendo
additional property: Monthly Cost (10M events)
  type: PropertyValue
  value: Amplitude: $2,150-5,000 | Pendo: N/A
additional property: Setup Time (implementation to first insights)
  type: PropertyValue
  value: Amplitude: 1-2 days | Pendo: N/A
additional property: Data Retention (Free Tier)
  type: PropertyValue
  value: Amplitude: 90 days | Pendo: 3 months
  value reference: Amplitude
additional property: Event Volume Capacity (standard plan)
  type: PropertyValue
  value: Amplitude: 100M events/month standard | Pendo: N/A
additional property: SQL Query Access
  type: PropertyValue
  value: Amplitude: UI-only, no native SQL | Pendo: N/A
additional property: Customer Support Tier
  type: PropertyValue
  value: Amplitude: Email, chat, phone (enterprise), dedicated CSM | Pendo: 24/7 chat + dedicated CSM on Enterprise
additional property: Geographic Data Centers
  type: PropertyValue
  value: Amplitude: 4+ regions (US, EU, Asia-Pacific, China) | Pendo: N/A
additional property: Monthly Base Cost (Paid Entry Plan)
  type: PropertyValue
  value: Amplitude: $995/month | Pendo: N/A
additional property: Average Setup Time
  type: PropertyValue
  value: Amplitude: 6 hours | Pendo: N/A
additional property: Custom Event Properties
  type: PropertyValue
  value: Amplitude: 200+ properties | Pendo: Limited to predefined schema
additional property: Native Mobile SDKs
  type: PropertyValue
  value: Amplitude: iOS, Android, React Native, Flutter, Web | Pendo: N/A
additional property: Real-time Dashboard Updates
  type: PropertyValue
  value: Amplitude: Real-time (0-5 seconds) | Pendo: N/A
additional property: Max Monthly Events (Free Tier)
  type: PropertyValue
  value: Amplitude: 10 million events | Pendo: N/A
additional property: Global Market Share
  type: PropertyValue
  value: Amplitude: 3.2% of analytics market | Pendo: N/A
additional property: Starting Price (Monthly Subscription)
  type: PropertyValue
  value: Amplitude: $995 | Pendo: N/A
additional property: Free Tier Data Retention
  type: PropertyValue
  value: Amplitude: 30 days | Pendo: N/A
additional property: Session Recordings
  type: PropertyValue
  value: Amplitude: Not included (add-on required) | Pendo: N/A
additional property: Third-Party Integrations
  type: PropertyValue
  value: Amplitude: 200+ integrations | Pendo: 50+
  value reference: Amplitude
additional property: Event Tracking Capacity
  type: PropertyValue
  value: Amplitude: 700+ custom events | Pendo: N/A
additional property: Heatmaps & Click Maps
  type: PropertyValue
  value: Amplitude: No | Pendo: N/A
additional property: Funnel Analysis Stages Supported
  type: PropertyValue
  value: Amplitude: 10+ stages | Pendo: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/amplitude
significant link: https://www.aversusb.net/alternatives/amplitude
significant link: https://www.aversusb.net/entity/pendo
significant link: https://www.aversusb.net/alternatives/pendo
significant link: https://www.aversusb.net/api/answer/amplitude-vs-pendo)
significant link: https://www.aversusb.net/api/v1/schema/amplitude-vs-pendo)
related link: https://www.aversusb.net/compare/pendo-vs-amplitude
related link: https://www.aversusb.net/compare/amplitude-vs-pendo
related link: https://www.aversusb.net/compare/segment-vs-amplitude
related link: https://www.aversusb.net/compare/pendo-vs-intercom
related link: https://www.aversusb.net/compare/pendo-vs-walkme
related link: https://www.aversusb.net/compare/pendo-vs-posthog
related link: https://www.aversusb.net/compare/google-analytics-vs-amplitude
related link: https://www.aversusb.net/compare/posthog-vs-amplitude
teaches: How to choose between Amplitude and Pendo
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Amplitude vs Pendo — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Amplitude
type: Thing
language: en-US
description: Product analytics platform for tracking user behavior and optimizing engagement through data insights.
subject of: Amplitude vs Pendo

Pendo
type: SoftwareApplication
language: en-US
description: Digital experience platform combining analytics with in-app guidance, messaging, and customer feedback tools.
subject of: Amplitude vs Pendo

Amplitude vs Pendo — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Amplitude vs Pendo. Contains 130 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
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  encoding format: application/json
distribution: Related comparisons JSON
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  encoding format: application/json
variable measured: Starting Monthly Price
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  value reference: Pricing
variable measured: Event Processing Latency
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  value reference: Performance
variable measured: Maximum Data Retention
  type: PropertyValue
  value reference: Data Management
variable measured: Pre-built Templates
  type: PropertyValue
  value reference: Features
variable measured: Native Integrations
  type: PropertyValue
  value reference: Integrations
variable measured: Free Trial Duration
  type: PropertyValue
  value reference: Trial
variable measured: Custom Segmentation Rules
  type: PropertyValue
  value reference: Features
variable measured: Customer Satisfaction (NPS)
  type: PropertyValue
  value reference: Service
variable measured: Free Trial Period
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variable measured: Starting Price
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variable measured: Session Replay Included
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variable measured: Automatic Event Capture
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variable measured: Predictive Analytics Models
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variable measured: Data Retention
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variable measured: API Rate Limits
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variable measured: Multi-workspace Support
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variable measured: Free Tier Event Limit
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variable measured: Real-Time Audience Activation
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variable measured: Funnel Analysis Capabilities
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variable measured: Native Data Warehouse Support
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variable measured: Cohort Retention Analysis
  type: PropertyValue
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variable measured: Enterprise Compliance
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variable measured: Starting Monthly Price (USD)
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variable measured: In-App Messaging Capability
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variable measured: Cohort Analysis Sophistication
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variable measured: Free Trial Duration
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variable measured: API Rate Limits (Standard Plan)
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variable measured: Setup Time (Typical)
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variable measured: Monthly Cost (10M events)
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variable measured: Setup Time (implementation to first insights)
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variable measured: Data Retention (Free Tier)
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variable measured: Event Volume Capacity (standard plan)
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variable measured: SQL Query Access
  type: PropertyValue
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variable measured: Customer Support Tier
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variable measured: Geographic Data Centers
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variable measured: Monthly Base Cost (Paid Entry Plan)
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variable measured: Custom Event Properties
  type: PropertyValue
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variable measured: Native Mobile SDKs
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variable measured: Real-time Dashboard Updates
  type: PropertyValue
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variable measured: Max Monthly Events (Free Tier)
  type: PropertyValue
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variable measured: Global Market Share
  type: PropertyValue
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variable measured: Starting Price (Monthly Subscription)
  type: PropertyValue
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variable measured: Free Tier Data Retention
  type: PropertyValue
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variable measured: Session Recordings
  type: PropertyValue
  value reference: Features
variable measured: Third-Party Integrations
  type: PropertyValue
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variable measured: Event Tracking Capacity
  type: PropertyValue
  value reference: Analytics Depth
variable measured: Heatmaps & Click Maps
  type: PropertyValue
  value reference: Features
variable measured: Funnel Analysis Stages Supported
  type: PropertyValue
  value reference: Analytics Depth
variable measured: Recordings Per Month (Starter Plan)
  type: PropertyValue
  value reference: Features
variable measured: In-App Guidance Tools
  type: PropertyValue
  value reference: Features
variable measured: Custom Event Tracking Limit
  type: PropertyValue
  value reference: Analytics
variable measured: API Rate Limit (Requests/Minute)
  type: PropertyValue
  value reference: Developer Features
variable measured: Feature Experimentation
  type: PropertyValue
  value reference: Product Features
variable measured: Base Monthly Price (Cloud)
  type: PropertyValue
  value reference: Pricing
variable measured: Session Recording
  type: PropertyValue
  value reference: Features
variable measured: A/B Testing Platform
  type: PropertyValue
  value reference: Features
variable measured: Feature Flags
  type: PropertyValue
  value reference: Features
variable measured: Cohort Size Limit
  type: PropertyValue
  value reference: Analytics Depth
variable measured: Self-Hosting Option
  type: PropertyValue
  value reference: Deployment
variable measured: Free Tier Monthly Event Limit
variable measured: Data Latency
variable measured: Starting Enterprise Price (annual)
variable measured: Built-in A/B Testing
variable measured: Predictive Analytics Capabilities
variable measured: API Rate Limit (Free Tier)
variable measured: Free Tier Team Members
variable measured: Customer Retention Focus
variable measured: Time to First Insights
is based on: https://www.aversusb.net/compare/amplitude-vs-pendo)

Amplitude vs Pendo — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Amplitude vs Pendo.
has defined term: Pricing
has defined term: Performance
has defined term: Data Management
has defined term: Features
has defined term: Integrations
has defined term: Trial
has defined term: Service
has defined term: Cost
has defined term: Analytics
has defined term: Technical
has defined term: Pricing & Limits
has defined term: Core Features
has defined term: Analytics Features
has defined term: Integration
has defined term: Security
has defined term: Onboarding
has defined term: Implementation
has defined term: Scalability
has defined term: Data Analysis
has defined term: Support
has defined term: Infrastructure
has defined term: Data Flexibility
has defined term: Limits
has defined term: Market Position
has defined term: Analytics Depth
has defined term: Developer Features
has defined term: Product Features
has defined term: Deployment
has defined term: Pricing & Scale
has defined term: Specialization
has defined term: Team Access
has defined term: AI & Analytics
has defined term: Performance & Scale
has defined term: Engagement Features
has defined term: Feedback Collection
has defined term: UX Research
has defined term: Analytics Capabilities
has defined term: Platform Support
has defined term: Community
has defined term: Security & Compliance
has defined term: Ease of Use
has defined term: Market Fit
has defined term: Operations
has defined term: Usability

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Data Management
type: DefinedTerm
term code: data-management
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Trial
type: DefinedTerm
term code: trial
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Service
type: DefinedTerm
term code: service
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Cost
type: DefinedTerm
term code: cost
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Analytics
type: DefinedTerm
term code: analytics
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Technical
type: DefinedTerm
term code: technical
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Pricing & Limits
type: DefinedTerm
term code: pricing-&-limits
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Core Features
type: DefinedTerm
term code: core-features
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Analytics Features
type: DefinedTerm
term code: analytics-features
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Security
type: DefinedTerm
term code: security
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Onboarding
type: DefinedTerm
term code: onboarding
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Data Analysis
type: DefinedTerm
term code: data-analysis
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Infrastructure
type: DefinedTerm
term code: infrastructure
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Data Flexibility
type: DefinedTerm
term code: data-flexibility
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Limits
type: DefinedTerm
term code: limits
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Analytics Depth
type: DefinedTerm
term code: analytics-depth
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Developer Features
type: DefinedTerm
term code: developer-features
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Product Features
type: DefinedTerm
term code: product-features
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Pricing & Scale
type: DefinedTerm
term code: pricing-&-scale
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Specialization
type: DefinedTerm
term code: specialization
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Team Access
type: DefinedTerm
term code: team-access
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

AI & Analytics
type: DefinedTerm
term code: ai-&-analytics
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Performance & Scale
type: DefinedTerm
term code: performance-&-scale
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Engagement Features
type: DefinedTerm
term code: engagement-features
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Feedback Collection
type: DefinedTerm
term code: feedback-collection
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

UX Research
type: DefinedTerm
term code: ux-research
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Analytics Capabilities
type: DefinedTerm
term code: analytics-capabilities
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Platform Support
type: DefinedTerm
term code: platform-support
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Community
type: DefinedTerm
term code: community
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Security & Compliance
type: DefinedTerm
term code: security-&-compliance
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Market Fit
type: DefinedTerm
term code: market-fit
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Operations
type: DefinedTerm
term code: operations
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: Amplitude vs Pendo — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-08T14:23:27.723Z
author: A Versus B
publisher: A Versus B
is part of: amplitude-vs-pendo)
main entity: Which tool is better for tracking user behavior and conversion funnels?
  type: Question
  accepted answer: Answer
    text: Amplitude is superior for behavior tracking and funnel analysis. It processes 100+ billion monthly events with advanced cohort analysis, behavioral segmentation across 200+ attributes, and SQL-like querying for custom analyses. Pendo offers analytics but is optimized for engagement and adoption rather than deep behavioral analysis. If detailed user journey mapping is your priority, Amplitude wins.
    language: en-US
main entity: Can I create in-app tutorials and onboarding guides with these tools?
  type: Question
  accepted answer: Answer
    text: Pendo has a significant advantage here with its native no-code visual guide builder for creating in-app tooltips, walkthroughs, and feature adoption campaigns. Amplitude requires integrations with third-party tools or custom development to achieve similar functionality. If onboarding and feature adoption are core needs, Pendo is the clear choice.
    language: en-US
main entity: What's the difference in pricing between these platforms?
  type: Question
  accepted answer: Answer
    text: Amplitude starts at $995/month, while Pendo begins at $1,500/month—a 51% price difference. Both scale with usage (event volume and user seats). For cost-conscious product teams prioritizing analytics, Amplitude offers better value. For teams wanting integrated engagement tools, Pendo's additional cost may be justified by built-in features versus third-party tool stacking.
    language: en-US
main entity: Which platform is easier to implement and get started with?
  type: Question
  accepted answer: Answer
    text: Amplitude typically requires 1-2 weeks for implementation via SDK integration, while Pendo takes 2-4 weeks due to its additional guide configuration and setup complexity. Amplitude is faster to deploy, but Pendo's longer onboarding reflects its richer feature set. For rapid deployment, Amplitude has the edge.
    language: en-US
main entity: Should I choose Amplitude or Pendo if I need both analytics and customer feedback?
  type: Question
  accepted answer: Answer
    text: If analytics is your primary need with feedback as secondary, choose Amplitude and integrate a third-party feedback tool like Typeform or Delighted (total cost slightly higher but more flexible). If customer feedback and engagement are equally important, choose Pendo to avoid tool sprawl and get native feedback collection, NPS scoring, and in-app messaging in one platform. Consider your team's primary focus when deciding.
    language: en-US

How to Choose Between Amplitude and Pendo
type: HowTo
description: Amplitude excels as a product analytics platform focused on user behavior tracking and cohort analysis, while Pendo is a broader digital experience platform emphasizing in-app guidance, feature adoption, and customer feedback collection. Amplitude is better for data-driven product teams, while Pendo suits companies prioritizing user onboarding and engagement across multiple channels.
language: en-US
total time: PT3M
step: Consider: Primary Focus
step: Consider: Event Tracking Capacity (Monthly Events)
step: Consider: In-App Messaging/Guides
step: Consider: Customer Feedback Tools
step: Consider: Cohort Analysis & Segmentation
step: Consider: Starting Price (Annual)
step: Consider: Implementation Time
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose Amplitude if your team prioritizes deep product analytics, user journey mapping, and data-driven decision-making with high event volumes. Choose Pendo if you need robust in-app guidance, user onboarding experiences, and customer feedback mechanisms alongside analytics capabilities. Amplitude scales better for analytics-heavy teams; Pendo scales better for customer success and engagement teams.

Consider: Primary Focus
type: HowToStep
position: 1
text: Primary Focus: Amplitude has Product Analytics & Behavioral Data, while Pendo has Digital Experience Platform & In-App Guidance.

Consider: Event Tracking Capacity (Monthly Events)
type: HowToStep
position: 2
text: Event Tracking Capacity (Monthly Events): Amplitude has Up to 100 billion+ events, while Pendo has Up to 10 billion+ events.

Consider: In-App Messaging/Guides
type: HowToStep
position: 3
text: In-App Messaging/Guides: Amplitude has Basic (via plugins), while Pendo has Native & Advanced (core feature).

Consider: Customer Feedback Tools
type: HowToStep
position: 4
text: Customer Feedback Tools: Amplitude has Limited (third-party integrations), while Pendo has Native surveys, polls, feedback widgets.

Consider: Cohort Analysis & Segmentation
type: HowToStep
position: 5
text: Cohort Analysis & Segmentation: Amplitude has Advanced behavioral segmentation, while Pendo has Standard segmentation capabilities.

Consider: Starting Price (Annual)
type: HowToStep
position: 6
text: Starting Price (Annual): Amplitude has $995/month (~$11,940/year), while Pendo has $1,500/month (~$18,000/year).

Consider: Implementation Time
type: HowToStep
position: 7
text: Implementation Time: Amplitude has 1-2 weeks (SDK-based), while Pendo has 2-4 weeks (includes guide configuration).

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Amplitude vs Pendo
review body: Amplitude excels as a product analytics platform focused on user behavior tracking and cohort analysis, while Pendo is a broader digital experience platform emphasizing in-app guidance, feature adoption, and customer feedback collection. Amplitude is better for data-driven product teams, while Pendo suits companies prioritizing user onboarding and engagement across multiple channels.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Amplitude vs Pendo

Recordings Per Month (Starter Plan)
type: PropertyValue
value: Amplitude: Unlimited (paid plans) | Pendo: N/A

In-App Guidance Tools
type: PropertyValue
value: Amplitude: Limited (basic analytics only) | Pendo: Comprehensive (guides, tooltips, surveys, NPS)

Custom Event Tracking Limit
type: PropertyValue
value: Amplitude: Unlimited | Pendo: Limited (standard plan)

API Rate Limit (Requests/Minute)
type: PropertyValue
value: Amplitude: 600 | Pendo: 120
value reference: Amplitude

Feature Experimentation
type: PropertyValue
value: Amplitude: Available (via Amplitude Experiment add-on) | Pendo: Built-in (included in all plans)

Base Monthly Price (Cloud)
type: PropertyValue
value: Amplitude: $995 base + $0.75/user | Pendo: N/A

Session Recording
type: PropertyValue
value: Amplitude: Not included | Pendo: N/A

A/B Testing Platform
type: PropertyValue
value: Amplitude: Requires integration | Pendo: N/A

Feature Flags
type: PropertyValue
value: Amplitude: Not included | Pendo: N/A

Cohort Size Limit
type: PropertyValue
value: Amplitude: 200+ custom properties | Pendo: N/A

Self-Hosting Option
type: PropertyValue
value: Amplitude: No (SaaS only) | Pendo: N/A

Free Tier Monthly Event Limit
type: PropertyValue
value: Amplitude: 10M events | Pendo: N/A

Data Latency
type: PropertyValue
value: Amplitude: 300-600 seconds | Pendo: N/A

Starting Enterprise Price (annual)
type: PropertyValue
value: Amplitude: $14,400 | Pendo: N/A

Built-in A/B Testing
type: PropertyValue
value: Amplitude: No (third-party integration required) | Pendo: N/A

Predictive Analytics Capabilities
type: PropertyValue
value: Amplitude: Churn, LTV, propensity scoring, retention forecasting | Pendo: N/A

API Rate Limit (Free Tier)
type: PropertyValue
value: Amplitude: 50 req/sec | Pendo: N/A

Free Tier Team Members
type: PropertyValue
value: Amplitude: 5 team members | Pendo: N/A

Customer Retention Focus
type: PropertyValue
value: Amplitude: Deep retention & behavioral cohorts | Pendo: N/A

Time to First Insights
type: PropertyValue
value: Amplitude: 1,440+ minutes (2-4 weeks) | Pendo: N/A

Data Retention (Paid)
type: PropertyValue
value: Amplitude: 13 months (with extended) | Pendo: N/A

Starting Monthly Price
type: PropertyValue
value: Amplitude: $995 | Pendo: $1,500
value reference: Amplitude

Native Integrations Available
type: PropertyValue
value: Amplitude: 200+ integrations | Pendo: N/A

Seats Per Starter Plan
type: PropertyValue
value: Amplitude: 50 users | Pendo: N/A

Session Replay Monthly Limit
type: PropertyValue
value: Amplitude: Not included | Pendo: N/A

Predictive Analytics Capability
type: PropertyValue
value: Amplitude: ML-powered churn & propensity models | Pendo: N/A

Manual Event Configuration Required
type: PropertyValue
value: Amplitude: 100% (required) | Pendo: N/A

Free Tier Event Monthly Limit
type: PropertyValue
value: Amplitude: 10M events/month | Pendo: N/A

Event Processing Latency
type: PropertyValue
value: Amplitude: 24-48 hours | Pendo: N/A

Starting Paid Plan Price
type: PropertyValue
value: Amplitude: $995/month | Pendo: N/A

SQL Query Access Entry Price
type: PropertyValue
value: Amplitude: $4,995/month (Enterprise) | Pendo: N/A

Cohort Analysis Complexity
type: PropertyValue
value: Amplitude: Multi-event behavioral cohorts with retention curves | Pendo: N/A

Pre-built Integrations
type: PropertyValue
value: Amplitude: 350+ integrations | Pendo: 50+ integrations
value reference: Amplitude

Mobile SDK Support
type: PropertyValue
value: Amplitude: iOS, Android, React Native, Flutter | Pendo: iOS, Android, React Native

Historical Data Retention (Free Tier)
type: PropertyValue
value: Amplitude: 12 months | Pendo: N/A

Monthly Event Capacity
type: PropertyValue
value: Amplitude: 100+ billion | Pendo: 10+ billion
value reference: Amplitude

In-App Guide Builder
type: PropertyValue
value: Amplitude: Plugin-based only | Pendo: Native no-code builder

Implementation Time
type: PropertyValue
value: Amplitude: 1-2 weeks | Pendo: 2-4 weeks
value reference: Amplitude

Survey & Feedback Tools
type: PropertyValue
value: Amplitude: Third-party integration required | Pendo: Native built-in tools

Session Recording & Heatmaps
type: PropertyValue
value: Amplitude: Add-on required | Pendo: Built-in feature

Cohort Segmentation Depth
type: PropertyValue
value: Amplitude: 200+ behavioral attributes | Pendo: 50+ standard attributes
value reference: Amplitude

Mobile App Support
type: PropertyValue
value: Amplitude: iOS/Android analytics only | Pendo: iOS/Android with in-app messaging

Session Replay Included
type: PropertyValue
value: Amplitude: N/A | Pendo: Yes, native support

Live Chat Support
type: PropertyValue
value: Amplitude: N/A | Pendo: Not available

Mobile App Analytics
type: PropertyValue
value: Amplitude: N/A | Pendo: iOS & Android fully supported

Omnichannel Support Channels
type: PropertyValue
value: Amplitude: N/A | Pendo: 2 channels (email, in-app)

API Rate Limits (requests/sec)
type: PropertyValue
value: Amplitude: N/A | Pendo: 100+ requests/sec

User Retention Features
type: PropertyValue
value: Amplitude: N/A | Pendo: Advanced: NPS, cohort churn, predictive analytics

Typical Implementation Timeline
type: PropertyValue
value: Amplitude: N/A | Pendo: 4-6 weeks

Annual Cost (Mid-Market Tier)
type: PropertyValue
value: Amplitude: N/A | Pendo: $15,000-40,000

Implementation Timeline
type: PropertyValue
value: Amplitude: N/A | Pendo: 2-4 weeks

Trackable Event Types
type: PropertyValue
value: Amplitude: N/A | Pendo: 95+ event types

Workflow Automation Depth
type: PropertyValue
value: Amplitude: N/A | Pendo: Basic guided tours, in-app messaging, surveys

Minimum Monthly Cost
type: PropertyValue
value: Amplitude: N/A | Pendo: $1,500

Free Tier Event Cap
type: PropertyValue
value: Amplitude: N/A | Pendo: No free tier

In-App Guided Tours
type: PropertyValue
value: Amplitude: N/A | Pendo: Native, no-code visual builder

Session Recording Included
type: PropertyValue
value: Amplitude: N/A | Pendo: Limited (Pendo Replay, basic)

Feature Flag Management
type: PropertyValue
value: Amplitude: N/A | Pendo: Available (add-on module)

Data Residency / Self-Hosting
type: PropertyValue
value: Amplitude: N/A | Pendo: Cloud-only, limited regions

GitHub Stars
type: PropertyValue
value: Amplitude: N/A | Pendo: Not open-source

HIPAA Compliance
type: PropertyValue
value: Amplitude: N/A | Pendo: Yes, available

Data Retention Standard
type: PropertyValue
value: Amplitude: N/A | Pendo: 1-3 years (plan dependent)

Real-Time Analytics Latency
type: PropertyValue
value: Amplitude: N/A | Pendo: 15-30 seconds

Starting Price (Annual)
type: PropertyValue
value: Amplitude: N/A | Pendo: Custom quote (estimated $15,000+)

In-App Messaging Templates
type: PropertyValue
value: Amplitude: N/A | Pendo: 20+ native templates

Guided Tour Setup Time
type: PropertyValue
value: Amplitude: N/A | Pendo: Visual builder (10-20 min)

User Adoption Feature Depth
type: PropertyValue
value: Amplitude: N/A | Pendo: Comprehensive (9/10)

Setup Time to Production
type: PropertyValue
value: Amplitude: N/A | Pendo: 14-21 days

Starting Annual Price
type: PropertyValue
value: Amplitude: N/A | Pendo: $20,000+

Code Integration Required
type: PropertyValue
value: Amplitude: N/A | Pendo: Yes (SDK required)

Session Replay Capability
type: PropertyValue
value: Amplitude: N/A | Pendo: Yes (included)

Target Company Size (Employees)
type: PropertyValue
value: Amplitude: N/A | Pendo: 500+

A/B Testing Capabilities
type: PropertyValue
value: Amplitude: N/A | Pendo: Advanced (multivariate testing)

Deployment Model
type: PropertyValue
value: Amplitude: N/A | Pendo: SaaS + on-premises option

Custom Events (Standard Plan)
type: PropertyValue
value: Amplitude: N/A | Pendo: 500

Data Retention (Starter Plan)
type: PropertyValue
value: Amplitude: N/A | Pendo: 90 days

Native In-App Messaging
type: PropertyValue
value: Amplitude: N/A | Pendo: Native, built-in

User Feedback & NPS Tools
type: PropertyValue
value: Amplitude: N/A | Pendo: Built-in surveys and feedback

Funnel Analysis Depth
type: PropertyValue
value: Amplitude: N/A | Pendo: Limited segmentation

Setup Complexity for Non-Technical Users
type: PropertyValue
value: Amplitude: N/A | Pendo: 5 (Moderate)

Real-Time Data Updates
type: PropertyValue
value: Amplitude: N/A | Pendo: 10-15 seconds

SpeakableSpecification
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Amplitude — Wikipedia
type: CreativeWork

Pendo — Wikipedia
type: CreativeWork

Compare Amplitude vs Pendo
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/amplitude-vs-pendo)
object: Amplitude
object: Pendo

Free Tier Monthly Event Limit
type: PropertyValue
value reference: Pricing & Scale

Data Latency
type: PropertyValue
value reference: Performance

Starting Enterprise Price (annual)
type: PropertyValue
value reference: Pricing & Scale

Built-in A/B Testing
type: PropertyValue
value reference: Features

Predictive Analytics Capabilities
type: PropertyValue
value reference: Features

API Rate Limit (Free Tier)
type: PropertyValue
value reference: Scalability

Free Tier Team Members
type: PropertyValue
value reference: Pricing & Scale

Customer Retention Focus
type: PropertyValue
value reference: Specialization

Time to First Insights
type: PropertyValue
value reference: Implementation

Data Retention (Paid)
type: PropertyValue
value reference: Data Management

Starting Monthly Price
type: PropertyValue
value reference: Pricing

Native Integrations Available
type: PropertyValue
value reference: Integration

Seats Per Starter Plan
type: PropertyValue
value reference: Team Access

Session Replay Monthly Limit
type: PropertyValue
value reference: Features

Predictive Analytics Capability
type: PropertyValue
value reference: AI & Analytics

Manual Event Configuration Required
type: PropertyValue
value reference: Implementation

Free Tier Event Monthly Limit
type: PropertyValue
value reference: Pricing & Limits

Event Processing Latency
type: PropertyValue
value reference: Performance

Starting Paid Plan Price
type: PropertyValue
value reference: Pricing & Limits

SQL Query Access Entry Price
type: PropertyValue
value reference: Pricing & Limits

Cohort Analysis Complexity
type: PropertyValue
value reference: Features

Pre-built Integrations
type: PropertyValue
value reference: Integrations

Mobile SDK Support
type: PropertyValue
value reference: Features

Historical Data Retention (Free Tier)
type: PropertyValue
value reference: Data Management

Monthly Event Capacity
type: PropertyValue
value reference: Performance & Scale

In-App Guide Builder
type: PropertyValue
value reference: Engagement Features

Implementation Time
type: PropertyValue
value reference: Onboarding

Survey & Feedback Tools
type: PropertyValue
value reference: Feedback Collection

Session Recording & Heatmaps
type: PropertyValue
value reference: UX Research

Cohort Segmentation Depth
type: PropertyValue
value reference: Analytics Capabilities

Mobile App Support
type: PropertyValue
value reference: Platform Support

Session Replay Included
type: PropertyValue
value reference: Features

Live Chat Support
type: PropertyValue
value reference: Features

Mobile App Analytics
type: PropertyValue
value reference: Features

Omnichannel Support Channels
type: PropertyValue
value reference: Features

API Rate Limits (requests/sec)
type: PropertyValue
value reference: Technical

User Retention Features
type: PropertyValue
value reference: Features

Typical Implementation Timeline
type: PropertyValue
value reference: Deployment

Annual Cost (Mid-Market Tier)
type: PropertyValue
value reference: Pricing

Implementation Timeline
type: PropertyValue
value reference: Deployment

Trackable Event Types
type: PropertyValue
value reference: Analytics

Workflow Automation Depth
type: PropertyValue
value reference: Features

Minimum Monthly Cost
type: PropertyValue
value reference: Pricing

Free Tier Event Cap
type: PropertyValue
value reference: Pricing

In-App Guided Tours
type: PropertyValue
value reference: Features

Session Recording Included
type: PropertyValue
value reference: Features

Feature Flag Management
type: PropertyValue
value reference: Features

Data Residency / Self-Hosting
type: PropertyValue
value reference: Deployment

GitHub Stars
type: PropertyValue
value reference: Community

HIPAA Compliance
type: PropertyValue
value reference: Security & Compliance

Data Retention Standard
type: PropertyValue
value reference: Data Management

Real-Time Analytics Latency
type: PropertyValue
value reference: Performance

Starting Price (Annual)
type: PropertyValue
value reference: Pricing

In-App Messaging Templates
type: PropertyValue
value reference: Engagement Features

Guided Tour Setup Time
type: PropertyValue
value reference: Ease of Use

User Adoption Feature Depth
type: PropertyValue
value reference: Onboarding

Setup Time to Production
type: PropertyValue
value reference: Deployment

Starting Annual Price
type: PropertyValue
value reference: Pricing

Code Integration Required
type: PropertyValue
value reference: Implementation

Session Replay Capability
type: PropertyValue
value reference: Analytics

Target Company Size (Employees)
type: PropertyValue
value reference: Market Fit

A/B Testing Capabilities
type: PropertyValue
value reference: Features

Deployment Model
type: PropertyValue
value reference: Operations

Custom Events (Standard Plan)
type: PropertyValue
value reference: Features

Data Retention (Starter Plan)
type: PropertyValue
value reference: Features

Native In-App Messaging
type: PropertyValue
value reference: Features

User Feedback & NPS Tools
type: PropertyValue
value reference: Features

Funnel Analysis Depth
type: PropertyValue
value reference: Analytics

Setup Complexity for Non-Technical Users
type: PropertyValue
value reference: Usability

Real-Time Data Updates
type: PropertyValue
value reference: Performance