Amplitude vs Mixpanel
type: Article
description: Amplitude excels in product analytics with superior cohort analysis and a free tier supporting up to 10M events/month, while Mixpanel offers more flexible event tracking and better real-time behavioral segmentation, making them suited for different analytical priorities.
language: en-US
date published: 2026-07-07T09:33:10.729Z
date created: 2026-07-07T09:33:10.729Z
date modified: 2026-07-07T09:33:10.765Z
content reference time: 2026-07-07T09:33:10.765Z
author: A Versus B
publisher: A Versus B
about: Amplitude
about: Mixpanel
abstract: Amplitude excels in product analytics with superior cohort analysis and a free tier supporting up to 10M events/month, while Mixpanel offers more flexible event tracking and better real-time behavioral segmentation, making them suited for different analytical priorities.
text: Free Tier Event Capacity. Cohort Analysis Strength. Real-Time Event Processing. Starting Price (Paid Plans). Custom Event Limits (Free). SQL Query Access. Predictive Analytics Features
conclusion text: Choose Amplitude if you need powerful product analytics, advanced cohort segmentation, and a generous free tier to get started without financial commitment—ideal for early-stage startups and product teams. Choose Mixpanel if you require real-time behavioral insights, faster event processing, and earlier access to SQL queries for complex data analysis—better for growth teams and companies needing immediate actionability.
additional property: Starting Monthly Price
  type: PropertyValue
  value: Amplitude: $1,295 | Mixpanel: $999 (cloud)
  value reference: Mixpanel
additional property: Event Processing Latency
  type: PropertyValue
  value: Amplitude: 300-600ms | Mixpanel: <100ms
  value reference: Mixpanel
additional property: Maximum Data Retention
  type: PropertyValue
  value: Amplitude: 60 months | Mixpanel: Unlimited
additional property: Pre-built Templates
  type: PropertyValue
  value: Amplitude: 40+ | Mixpanel: 25+
  value reference: Amplitude
additional property: Native Integrations
  type: PropertyValue
  value: Amplitude: 450+ | Mixpanel: 300+
  value reference: Amplitude
additional property: Free Trial Duration
  type: PropertyValue
  value: Amplitude: 14 days | Mixpanel: 14 days
additional property: Custom Segmentation Rules
  type: PropertyValue
  value: Amplitude: Unlimited | Mixpanel: 500 per project
additional property: Customer Satisfaction (NPS)
  type: PropertyValue
  value: Amplitude: 68 | Mixpanel: 62
  value reference: Amplitude
additional property: Free Trial Period
  type: PropertyValue
  value: Amplitude: 14 days | Mixpanel: N/A
additional property: Starting Price
  type: PropertyValue
  value: Amplitude: $995 | Mixpanel: N/A
additional property: Session Replay Included
  type: PropertyValue
  value: Amplitude: Third-party integration only | Mixpanel: N/A
additional property: Automatic Event Capture
  type: PropertyValue
  value: Amplitude: No, requires manual setup | Mixpanel: N/A
additional property: Predictive Analytics Models
  type: PropertyValue
  value: Amplitude: Advanced ML models (churn, LTV, propensity) | Mixpanel: N/A
additional property: Data Retention
  type: PropertyValue
  value: Amplitude: 25 months | Mixpanel: N/A
additional property: API Rate Limits
  type: PropertyValue
  value: Amplitude: 10000 | Mixpanel: N/A
additional property: Multi-workspace Support
  type: PropertyValue
  value: Amplitude: Yes, unlimited | Mixpanel: N/A
additional property: Free Tier Event Limit
  type: PropertyValue
  value: Amplitude: 10,000,000 | Mixpanel: 500
  value reference: Amplitude
additional property: Real-Time Audience Activation
  type: PropertyValue
  value: Amplitude: No (requires export) | Mixpanel: N/A
additional property: Funnel Analysis Capabilities
  type: PropertyValue
  value: Amplitude: Advanced multi-step with drop-off attribution | Mixpanel: N/A
additional property: Native Data Warehouse Support
  type: PropertyValue
  value: Amplitude: 0 (custom setup required) | Mixpanel: N/A
additional property: Cohort Retention Analysis
  type: PropertyValue
  value: Amplitude: Advanced with curves & LTV | Mixpanel: N/A
additional property: Enterprise Compliance
  type: PropertyValue
  value: Amplitude: SOC 2 Type II only | Mixpanel: N/A
additional property: Starting Monthly Price (USD)
  type: PropertyValue
  value: Amplitude: $995–$1,500 | Mixpanel: N/A
additional property: In-App Messaging Capability
  type: PropertyValue
  value: Amplitude: Requires third-party integration | Mixpanel: N/A
additional property: Cohort Analysis Sophistication
  type: PropertyValue
  value: Amplitude: ML-powered predictive cohorts + behavioral | Mixpanel: Advanced (AI-assisted)
additional property: Free Trial Duration
  type: PropertyValue
  value: Amplitude: 14 days | Mixpanel: N/A
additional property: API Rate Limits (Standard Plan)
  type: PropertyValue
  value: Amplitude: 500,000 events/month | Mixpanel: N/A
additional property: Setup Time (Typical)
  type: PropertyValue
  value: Amplitude: 7–14 days (event tracking setup) | Mixpanel: N/A
additional property: Monthly Cost (10M events)
  type: PropertyValue
  value: Amplitude: $2,150-5,000 | Mixpanel: N/A
additional property: Setup Time (implementation to first insights)
  type: PropertyValue
  value: Amplitude: 1-2 days | Mixpanel: N/A
additional property: Data Retention (Free Tier)
  type: PropertyValue
  value: Amplitude: 90 days | Mixpanel: 90 days
additional property: Event Volume Capacity (standard plan)
  type: PropertyValue
  value: Amplitude: 100M events/month standard | Mixpanel: N/A
additional property: SQL Query Access
  type: PropertyValue
  value: Amplitude: UI-only, no native SQL | Mixpanel: N/A
additional property: Customer Support Tier
  type: PropertyValue
  value: Amplitude: Email, chat, phone (enterprise), dedicated CSM | Mixpanel: N/A
additional property: Geographic Data Centers
  type: PropertyValue
  value: Amplitude: 4+ regions (US, EU, Asia-Pacific, China) | Mixpanel: N/A
additional property: Monthly Base Cost (Paid Entry Plan)
  type: PropertyValue
  value: Amplitude: $995/month | Mixpanel: N/A
additional property: Average Setup Time
  type: PropertyValue
  value: Amplitude: 6 hours | Mixpanel: N/A
additional property: Custom Event Properties
  type: PropertyValue
  value: Amplitude: 200+ properties | Mixpanel: Unlimited custom properties
additional property: Native Mobile SDKs
  type: PropertyValue
  value: Amplitude: iOS, Android, React Native, Flutter, Web | Mixpanel: N/A
additional property: Real-time Dashboard Updates
  type: PropertyValue
  value: Amplitude: Real-time (0-5 seconds) | Mixpanel: N/A
additional property: Max Monthly Events (Free Tier)
  type: PropertyValue
  value: Amplitude: 10 million events | Mixpanel: N/A
additional property: Global Market Share
  type: PropertyValue
  value: Amplitude: 3.2% of analytics market | Mixpanel: N/A
additional property: Starting Price (Monthly Subscription)
  type: PropertyValue
  value: Amplitude: $995 | Mixpanel: N/A
additional property: Free Tier Data Retention
  type: PropertyValue
  value: Amplitude: 30 days | Mixpanel: 30 days
additional property: Session Recordings
  type: PropertyValue
  value: Amplitude: Not included (add-on required) | Mixpanel: N/A
additional property: Third-Party Integrations
  type: PropertyValue
  value: Amplitude: 200+ integrations | Mixpanel: N/A
additional property: Event Tracking Capacity
  type: PropertyValue
  value: Amplitude: 700+ custom events | Mixpanel: N/A
additional property: Heatmaps & Click Maps
  type: PropertyValue
  value: Amplitude: No | Mixpanel: N/A
additional property: Funnel Analysis Stages Supported
  type: PropertyValue
  value: Amplitude: 10+ stages | Mixpanel: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/amplitude
significant link: https://www.aversusb.net/alternatives/amplitude
significant link: https://www.aversusb.net/entity/mixpanel
significant link: https://www.aversusb.net/alternatives/mixpanel
significant link: https://www.aversusb.net/api/answer/amplitude-vs-mixpanel)
significant link: https://www.aversusb.net/api/v1/schema/amplitude-vs-mixpanel)
related link: https://www.aversusb.net/compare/amplitude-vs-mixpanel
related link: https://www.aversusb.net/compare/segment-vs-amplitude
related link: https://www.aversusb.net/compare/segment-vs-mixpanel
related link: https://www.aversusb.net/compare/pendo-vs-amplitude
related link: https://www.aversusb.net/compare/fullstory-vs-mixpanel
related link: https://www.aversusb.net/compare/google-analytics-vs-amplitude
related link: https://www.aversusb.net/compare/posthog-vs-amplitude
related link: https://www.aversusb.net/compare/google-analytics-vs-mixpanel
teaches: How to choose between Amplitude and Mixpanel
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Amplitude vs Mixpanel — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Amplitude
type: Thing
language: en-US
description: Product analytics platform focused on cohort analysis and user journey mapping for product teams.
subject of: Amplitude vs Mixpanel

Mixpanel
type: Thing
language: en-US
description: Event-based analytics platform emphasizing real-time user behavior tracking and conversion optimization.
subject of: Amplitude vs Mixpanel

Amplitude vs Mixpanel — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Amplitude vs Mixpanel. Contains 151 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
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distribution: Raw comparison JSON
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distribution: Structured FAQ pairs JSON
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distribution: AI Answer API (citation-ready)
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distribution: Related comparisons JSON
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variable measured: Recordings Per Month (Starter Plan)
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variable measured: API Rate Limit (Requests/Minute)
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variable measured: Feature Experimentation
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variable measured: Cohort Size Limit
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variable measured: Self-Hosting Option
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variable measured: Free Tier Monthly Event Limit
variable measured: Data Latency
variable measured: Starting Enterprise Price (annual)
variable measured: Built-in A/B Testing
variable measured: Predictive Analytics Capabilities
variable measured: API Rate Limit (Free Tier)
variable measured: Free Tier Team Members
variable measured: Customer Retention Focus
variable measured: Time to First Insights
is based on: https://www.aversusb.net/compare/amplitude-vs-mixpanel)

Amplitude vs Mixpanel — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Amplitude vs Mixpanel.
has defined term: Pricing
has defined term: Performance
has defined term: Data Management
has defined term: Features
has defined term: Integrations
has defined term: Trial
has defined term: Service
has defined term: Cost
has defined term: Analytics
has defined term: Technical
has defined term: Pricing & Limits
has defined term: Core Features
has defined term: Analytics Features
has defined term: Integration
has defined term: Security
has defined term: Onboarding
has defined term: Implementation
has defined term: Scalability
has defined term: Data Analysis
has defined term: Support
has defined term: Infrastructure
has defined term: Ease of Use
has defined term: Data Flexibility
has defined term: Limits
has defined term: Market Position
has defined term: Ecosystem
has defined term: Analytics Depth
has defined term: Developer Features
has defined term: Product Features
has defined term: Deployment
has defined term: Pricing & Scale
has defined term: API Access
has defined term: Specialization
has defined term: Team Access
has defined term: Company History
has defined term: Technical Limits
has defined term: Setup & Onboarding
has defined term: Analytics Capabilities
has defined term: Performance & Scale
has defined term: Platforms
has defined term: User Acquisition
has defined term: Adoption
has defined term: Setup & Deployment
has defined term: Capacity
has defined term: Advanced Analytics
has defined term: Engagement Features
has defined term: Privacy
has defined term: Community

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Data Management
type: DefinedTerm
term code: data-management
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Trial
type: DefinedTerm
term code: trial
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Service
type: DefinedTerm
term code: service
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Cost
type: DefinedTerm
term code: cost
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Analytics
type: DefinedTerm
term code: analytics
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Technical
type: DefinedTerm
term code: technical
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Pricing & Limits
type: DefinedTerm
term code: pricing-&-limits
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Core Features
type: DefinedTerm
term code: core-features
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Analytics Features
type: DefinedTerm
term code: analytics-features
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Security
type: DefinedTerm
term code: security
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Onboarding
type: DefinedTerm
term code: onboarding
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Data Analysis
type: DefinedTerm
term code: data-analysis
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Infrastructure
type: DefinedTerm
term code: infrastructure
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Data Flexibility
type: DefinedTerm
term code: data-flexibility
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Limits
type: DefinedTerm
term code: limits
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Analytics Depth
type: DefinedTerm
term code: analytics-depth
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Developer Features
type: DefinedTerm
term code: developer-features
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Product Features
type: DefinedTerm
term code: product-features
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Pricing & Scale
type: DefinedTerm
term code: pricing-&-scale
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

API Access
type: DefinedTerm
term code: api-access
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Specialization
type: DefinedTerm
term code: specialization
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Team Access
type: DefinedTerm
term code: team-access
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Company History
type: DefinedTerm
term code: company-history
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Technical Limits
type: DefinedTerm
term code: technical-limits
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Setup & Onboarding
type: DefinedTerm
term code: setup-&-onboarding
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Analytics Capabilities
type: DefinedTerm
term code: analytics-capabilities
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Performance & Scale
type: DefinedTerm
term code: performance-&-scale
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Platforms
type: DefinedTerm
term code: platforms
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

User Acquisition
type: DefinedTerm
term code: user-acquisition
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Adoption
type: DefinedTerm
term code: adoption
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Setup & Deployment
type: DefinedTerm
term code: setup-&-deployment
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Capacity
type: DefinedTerm
term code: capacity
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Advanced Analytics
type: DefinedTerm
term code: advanced-analytics
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Engagement Features
type: DefinedTerm
term code: engagement-features
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Privacy
type: DefinedTerm
term code: privacy
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

Community
type: DefinedTerm
term code: community
in defined term set: Amplitude vs Mixpanel — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-07T09:33:10.765Z
author: A Versus B
publisher: A Versus B
is part of: amplitude-vs-mixpanel)
main entity: Which platform is better for early-stage startups with limited budgets?
  type: Question
  accepted answer: Answer
    text: Amplitude is significantly better for startups. Its free tier supports 10M events/month with unlimited custom events and 12 months of data retention, allowing startups to build comprehensive analytics without spending money. Mixpanel's free tier is limited to 500 tracked users/month with only 3 months retention, which becomes restrictive quickly as you scale.
    language: en-US
main entity: Can I access raw SQL data on both platforms without paying for enterprise plans?
  type: Question
  accepted answer: Answer
    text: No. Amplitude requires their Enterprise plan ($4,995+/month) for SQL access, while Mixpanel provides it starting at their Growth plan ($999/month). If SQL access for advanced analytics is critical to your workflow, Mixpanel offers significantly better value and earlier access to this capability.
    language: en-US
main entity: Which platform provides real-time dashboards and alerts?
  type: Question
  accepted answer: Answer
    text: Mixpanel offers genuine real-time event processing with < 1 minute latency, enabling live dashboards and immediate alerts. Amplitude has 24-48 hour reporting latency, so dashboards update on a delayed basis. For time-sensitive operations like conversion optimization or fraud detection, Mixpanel's real-time capability is essential.
    language: en-US
main entity: How do their cohort analysis capabilities compare?
  type: Question
  accepted answer: Answer
    text: Amplitude's cohort builder is significantly more advanced, allowing you to segment users based on multiple events in sequence (e.g., 'users who viewed feature A then purchased within 7 days'). Mixpanel's cohorts are more basic and event-property focused. If sophisticated behavioral segmentation is your priority, Amplitude is the stronger choice.
    language: en-US
main entity: Which platform integrates better with my marketing and data stack?
  type: Question
  accepted answer: Answer
    text: Mixpanel has 500+ pre-built integrations compared to Amplitude's 350+, plus native support for additional mobile SDKs including Unity. However, both integrate well with major CDP, marketing automation, and data warehouse platforms. Check your specific tool stack on each vendor's integration marketplace for definitive compatibility.
    language: en-US

How to Choose Between Amplitude and Mixpanel
type: HowTo
description: Amplitude excels in product analytics with superior cohort analysis and a free tier supporting up to 10M events/month, while Mixpanel offers more flexible event tracking and better real-time behavioral segmentation, making them suited for different analytical priorities.
language: en-US
total time: PT3M
step: Consider: Free Tier Event Capacity
step: Consider: Cohort Analysis Strength
step: Consider: Real-Time Event Processing
step: Consider: Starting Price (Paid Plans)
step: Consider: Custom Event Limits (Free)
step: Consider: SQL Query Access
step: Consider: Predictive Analytics Features
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose Amplitude if you need powerful product analytics, advanced cohort segmentation, and a generous free tier to get started without financial commitment—ideal for early-stage startups and product teams. Choose Mixpanel if you require real-time behavioral insights, faster event processing, and earlier access to SQL queries for complex data analysis—better for growth teams and companies needing immediate actionability.

Consider: Free Tier Event Capacity
type: HowToStep
position: 1
text: Free Tier Event Capacity: Amplitude has 10M events/month, while Mixpanel has 500K tracked users/month.

Consider: Cohort Analysis Strength
type: HowToStep
position: 2
text: Cohort Analysis Strength: Amplitude has Advanced with multi-event cohorts, while Mixpanel has Basic event-based cohorts.

Consider: Real-Time Event Processing
type: HowToStep
position: 3
text: Real-Time Event Processing: Amplitude has 24-48 hour latency, while Mixpanel has Real-time (< 1 minute).

Consider: Starting Price (Paid Plans)
type: HowToStep
position: 4
text: Starting Price (Paid Plans): Amplitude has $995/month, while Mixpanel has $999/month.

Consider: Custom Event Limits (Free)
type: HowToStep
position: 5
text: Custom Event Limits (Free): Amplitude has Unlimited custom events, while Mixpanel has Limited to standard events.

Consider: SQL Query Access
type: HowToStep
position: 6
text: SQL Query Access: Amplitude has Available on Growth+ plan ($4,995+/month), while Mixpanel has Available on Advanced plan ($999+/month).

Consider: Predictive Analytics Features
type: HowToStep
position: 7
text: Predictive Analytics Features: Amplitude has Predicts user churn & conversion probability, while Mixpanel has Predicts user lifetime value & retention.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Amplitude vs Mixpanel
review body: Amplitude excels in product analytics with superior cohort analysis and a free tier supporting up to 10M events/month, while Mixpanel offers more flexible event tracking and better real-time behavioral segmentation, making them suited for different analytical priorities.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Amplitude vs Mixpanel

Recordings Per Month (Starter Plan)
type: PropertyValue
value: Amplitude: Unlimited (paid plans) | Mixpanel: N/A

In-App Guidance Tools
type: PropertyValue
value: Amplitude: Limited (basic analytics only) | Mixpanel: N/A

Custom Event Tracking Limit
type: PropertyValue
value: Amplitude: Unlimited | Mixpanel: N/A

API Rate Limit (Requests/Minute)
type: PropertyValue
value: Amplitude: 600 | Mixpanel: N/A

Feature Experimentation
type: PropertyValue
value: Amplitude: Available (via Amplitude Experiment add-on) | Mixpanel: N/A

Base Monthly Price (Cloud)
type: PropertyValue
value: Amplitude: $995 base + $0.75/user | Mixpanel: N/A

Session Recording
type: PropertyValue
value: Amplitude: Not included | Mixpanel: N/A

A/B Testing Platform
type: PropertyValue
value: Amplitude: Requires integration | Mixpanel: N/A

Feature Flags
type: PropertyValue
value: Amplitude: Not included | Mixpanel: N/A

Cohort Size Limit
type: PropertyValue
value: Amplitude: 200+ custom properties | Mixpanel: N/A

Self-Hosting Option
type: PropertyValue
value: Amplitude: No (SaaS only) | Mixpanel: N/A

Free Tier Monthly Event Limit
type: PropertyValue
value: Amplitude: 10M events | Mixpanel: 500M events
value reference: Mixpanel

Data Latency
type: PropertyValue
value: Amplitude: 300-600 seconds | Mixpanel: <1 second
value reference: Mixpanel

Starting Enterprise Price (annual)
type: PropertyValue
value: Amplitude: $14,400 | Mixpanel: $11,988
value reference: Mixpanel

Built-in A/B Testing
type: PropertyValue
value: Amplitude: No (third-party integration required) | Mixpanel: Yes (Mixpanel Experiments)

Predictive Analytics Capabilities
type: PropertyValue
value: Amplitude: Churn, LTV, propensity scoring, retention forecasting | Mixpanel: Churn prediction only

API Rate Limit (Free Tier)
type: PropertyValue
value: Amplitude: 50 req/sec | Mixpanel: 100 req/sec
value reference: Mixpanel

Free Tier Team Members
type: PropertyValue
value: Amplitude: 5 team members | Mixpanel: 3 team members
value reference: Amplitude

Customer Retention Focus
type: PropertyValue
value: Amplitude: Deep retention & behavioral cohorts | Mixpanel: General product analytics + engagement

Time to First Insights
type: PropertyValue
value: Amplitude: 1,440+ minutes (2-4 weeks) | Mixpanel: N/A

Data Retention (Paid)
type: PropertyValue
value: Amplitude: 13 months (with extended) | Mixpanel: N/A

Starting Monthly Price
type: PropertyValue
value: Amplitude: $995/month | Mixpanel: $999
value reference: Amplitude

Native Integrations Available
type: PropertyValue
value: Amplitude: 200+ integrations | Mixpanel: N/A

Seats Per Starter Plan
type: PropertyValue
value: Amplitude: 50 users | Mixpanel: N/A

Session Replay Monthly Limit
type: PropertyValue
value: Amplitude: Not included | Mixpanel: N/A

Predictive Analytics Capability
type: PropertyValue
value: Amplitude: ML-powered churn & propensity models | Mixpanel: N/A

Manual Event Configuration Required
type: PropertyValue
value: Amplitude: 100% (required) | Mixpanel: N/A

Free Tier Event Monthly Limit
type: PropertyValue
value: Amplitude: 10M events/month | Mixpanel: 500K tracked users/month
value reference: Amplitude

Event Processing Latency
type: PropertyValue
value: Amplitude: 24-48 hours | Mixpanel: < 1 minute (real-time)
value reference: Mixpanel

Starting Paid Plan Price
type: PropertyValue
value: Amplitude: $995/month | Mixpanel: $999/month
value reference: Amplitude

SQL Query Access Entry Price
type: PropertyValue
value: Amplitude: $4,995/month (Enterprise) | Mixpanel: $999/month (Growth plan)
value reference: Mixpanel

Cohort Analysis Complexity
type: PropertyValue
value: Amplitude: Multi-event behavioral cohorts with retention curves | Mixpanel: Single-event property-based cohorts

Pre-Built Integrations
type: PropertyValue
value: Amplitude: 350+ integrations | Mixpanel: 500+ integrations
value reference: Mixpanel

Mobile SDK Support
type: PropertyValue
value: Amplitude: iOS, Android, React Native, Flutter | Mixpanel: iOS, Android, React Native, Flutter, Unity

Historical Data Retention (Free Tier)
type: PropertyValue
value: Amplitude: 12 months | Mixpanel: 3 months
value reference: Amplitude

Maximum Monthly Cost (Enterprise)
type: PropertyValue
value: Amplitude: N/A | Mixpanel: $2,000+

Free Tier Available
type: PropertyValue
value: Amplitude: N/A | Mixpanel: No (enterprise only)

Number of Integrations
type: PropertyValue
value: Amplitude: N/A | Mixpanel: 400+

Session Recording Included
type: PropertyValue
value: Amplitude: N/A | Mixpanel: No (requires add-on)

A/B Testing Capability
type: PropertyValue
value: Amplitude: N/A | Mixpanel: Limited (basic only)

Founded Year
type: PropertyValue
value: Amplitude: N/A | Mixpanel: 2009

Data Retention (Cloud Plan)
type: PropertyValue
value: Amplitude: N/A | Mixpanel: 36 months

Monthly Starting Price
type: PropertyValue
value: Amplitude: N/A | Mixpanel: $999

Data Retention Period
type: PropertyValue
value: Amplitude: N/A | Mixpanel: Unlimited

Event Ingestion Rate
type: PropertyValue
value: Amplitude: N/A | Mixpanel: 100,000+

Cohort Building Tools
type: PropertyValue
value: Amplitude: N/A | Mixpanel: Advanced with behavioral triggers and real-time updates

API Rate Limits (Standard)
type: PropertyValue
value: Amplitude: N/A | Mixpanel: 600,000

Time to Implement Analytics
type: PropertyValue
value: Amplitude: N/A | Mixpanel: 8-16 hours

Minimum Monthly Cost
type: PropertyValue
value: Amplitude: N/A | Mixpanel: $999

Implementation Time to First Insights
type: PropertyValue
value: Amplitude: N/A | Mixpanel: 14-28 days

Maximum Funnel Steps
type: PropertyValue
value: Amplitude: N/A | Mixpanel: 50+

API Event Rate Limit
type: PropertyValue
value: Amplitude: N/A | Mixpanel: 100,000

Event Instrumentation Required
type: PropertyValue
value: Amplitude: N/A | Mixpanel: Manual code instrumentation

Predictive Cohort Modeling
type: PropertyValue
value: Amplitude: N/A | Mixpanel: Yes (lookalike audiences)

Session Replay Built-In
type: PropertyValue
value: Amplitude: N/A | Mixpanel: No (requires separate integration)

Monthly Cost (Typical Production)
type: PropertyValue
value: Amplitude: N/A | Mixpanel: $999

Mobile SDKs Available
type: PropertyValue
value: Amplitude: N/A | Mixpanel: iOS, Android, React Native, Flutter, Unity, Segment

Setup Time for Web Tracking
type: PropertyValue
value: Amplitude: N/A | Mixpanel: 45-60

Market Share (2024)
type: PropertyValue
value: Amplitude: N/A | Mixpanel: 1.2

Cohort Analysis Depth
type: PropertyValue
value: Amplitude: N/A | Mixpanel: Native with automatic retention curves, churn prediction, funnel cohorts

SEO/Traffic Attribution
type: PropertyValue
value: Amplitude: N/A | Mixpanel: Limited; no built-in keyword tracking or organic search integration

Session Replay Events Included
type: PropertyValue
value: Amplitude: N/A | Mixpanel: Not included

Monthly Event Capacity (Standard Tier)
type: PropertyValue
value: Amplitude: N/A | Mixpanel: 100 million

Maximum Data Retention
type: PropertyValue
value: Amplitude: N/A | Mixpanel: 60 months (5 years)

Native Mobile App Analytics
type: PropertyValue
value: Amplitude: N/A | Mixpanel: iOS + Android (events only)

Heatmap & Session Analysis
type: PropertyValue
value: Amplitude: N/A | Mixpanel: Not included

Implementation Time (Days)
type: PropertyValue
value: Amplitude: N/A | Mixpanel: 5-10 days

Free Trial Period
type: PropertyValue
value: Amplitude: N/A | Mixpanel: 14 days

Monthly Cost (Enterprise)
type: PropertyValue
value: Amplitude: N/A | Mixpanel: $1,500 (average enterprise tier)

Free Plan Cost
type: PropertyValue
value: Amplitude: N/A | Mixpanel: Free tier available (limited)

Data Retention (Free Plan)
type: PropertyValue
value: Amplitude: N/A | Mixpanel: 1 month (30 days)

Implementation Time
type: PropertyValue
value: Amplitude: N/A | Mixpanel: 5-10 hours

Websites Using Platform
type: PropertyValue
value: Amplitude: N/A | Mixpanel: 25,000+ companies

Custom Events Tracking Limit
type: PropertyValue
value: Amplitude: N/A | Mixpanel: Unlimited

Funnel Analysis Depth
type: PropertyValue
value: Amplitude: N/A | Mixpanel: Advanced with AI-driven funnel suggestions

Mobile App Native Support
type: PropertyValue
value: Amplitude: N/A | Mixpanel: Native SDK included

Implementation Complexity
type: PropertyValue
value: Amplitude: N/A | Mixpanel: Manual event tracking (code-required)

Setup Time to First Insights
type: PropertyValue
value: Amplitude: N/A | Mixpanel: 180 minutes

Base Plan Monthly Cost
type: PropertyValue
value: Amplitude: N/A | Mixpanel: $999/month

Event Tracking Limit (Standard Plan)
type: PropertyValue
value: Amplitude: N/A | Mixpanel: 500M MTU

Max Funnel Depth
type: PropertyValue
value: Amplitude: N/A | Mixpanel: Unlimited with branching

Native Integrations
type: PropertyValue
value: Amplitude: N/A | Mixpanel: 140+ integrations

Session Replay Included
type: PropertyValue
value: Amplitude: N/A | Mixpanel: No (add-on only)

Retention Prediction Models
type: PropertyValue
value: Amplitude: N/A | Mixpanel: Predictive LTV + churn modeling

Starting Monthly Price (Annual Billing)
type: PropertyValue
value: Amplitude: N/A | Mixpanel: $999

Session Replay Capability
type: PropertyValue
value: Amplitude: N/A | Mixpanel: Via third-party integrations

Monthly Event Processing Limit
type: PropertyValue
value: Amplitude: N/A | Mixpanel: Unlimited on paid plans

Automatic Error Detection
type: PropertyValue
value: Amplitude: N/A | Mixpanel: Manual setup required

Funnel Analysis Capability
type: PropertyValue
value: Amplitude: N/A | Mixpanel: Advanced multi-step funnels

Setup Complexity (Scale 1-10)
type: PropertyValue
value: Amplitude: N/A | Mixpanel: 8/10 (event instrumentation)

Cohort Segmentation Depth
type: PropertyValue
value: Amplitude: N/A | Mixpanel: Advanced behavioral cohorts

Data Retention Standard
type: PropertyValue
value: Amplitude: N/A | Mixpanel: 5 years

Real-Time Analytics Latency
type: PropertyValue
value: Amplitude: N/A | Mixpanel: <500ms

Starting Price (Annual)
type: PropertyValue
value: Amplitude: N/A | Mixpanel: $11,988

In-App Messaging Templates
type: PropertyValue
value: Amplitude: N/A | Mixpanel: 0 (requires integration)

Guided Tour Setup Time
type: PropertyValue
value: Amplitude: N/A | Mixpanel: Requires developer involvement (120+ min)

User Adoption Feature Depth
type: PropertyValue
value: Amplitude: N/A | Mixpanel: Basic (3/10)

Annual Cost (100M monthly events)
type: PropertyValue
value: Amplitude: N/A | Mixpanel: $20,000

Setup Time (to first dashboard)
type: PropertyValue
value: Amplitude: N/A | Mixpanel: 1-2 hours

Session Recording Included
type: PropertyValue
value: Amplitude: N/A | Mixpanel: No (add-on only)

GDPR Compliance Effort
type: PropertyValue
value: Amplitude: N/A | Mixpanel: Moderate setup required

GitHub Stars (Community)
type: PropertyValue
value: Amplitude: N/A | Mixpanel: Not open-source

SpeakableSpecification
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Amplitude — Wikipedia
type: CreativeWork

Mixpanel — Wikipedia
type: CreativeWork

Compare Amplitude vs Mixpanel
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/amplitude-vs-mixpanel)
object: Amplitude
object: Mixpanel

Free Tier Monthly Event Limit
type: PropertyValue
value reference: Pricing & Scale

Data Latency
type: PropertyValue
value reference: Performance

Starting Enterprise Price (annual)
type: PropertyValue
value reference: Pricing & Scale

Built-in A/B Testing
type: PropertyValue
value reference: Features

Predictive Analytics Capabilities
type: PropertyValue
value reference: Features

API Rate Limit (Free Tier)
type: PropertyValue
value reference: API Access

Free Tier Team Members
type: PropertyValue
value reference: Pricing & Scale

Customer Retention Focus
type: PropertyValue
value reference: Specialization

Time to First Insights
type: PropertyValue
value reference: Implementation

Data Retention (Paid)
type: PropertyValue
value reference: Data Management

Starting Monthly Price
type: PropertyValue
value reference: Pricing

Native Integrations Available
type: PropertyValue
value reference: Integrations

Seats Per Starter Plan
type: PropertyValue
value reference: Team Access

Session Replay Monthly Limit
type: PropertyValue
value reference: Features

Predictive Analytics Capability
type: PropertyValue
value reference: Analytics

Manual Event Configuration Required
type: PropertyValue
value reference: Implementation

Free Tier Event Monthly Limit
type: PropertyValue
value reference: Pricing & Limits

Event Processing Latency
type: PropertyValue
value reference: Performance

Starting Paid Plan Price
type: PropertyValue
value reference: Pricing & Limits

SQL Query Access Entry Price
type: PropertyValue
value reference: Pricing & Limits

Cohort Analysis Complexity
type: PropertyValue
value reference: Features

Pre-Built Integrations
type: PropertyValue
value reference: Integrations

Mobile SDK Support
type: PropertyValue
value reference: Features

Historical Data Retention (Free Tier)
type: PropertyValue
value reference: Data Management

Maximum Monthly Cost (Enterprise)
type: PropertyValue
value reference: Pricing

Free Tier Available
type: PropertyValue
value reference: Features

Number of Integrations
type: PropertyValue
value reference: Ecosystem

Session Recording Included
type: PropertyValue
value reference: Features

A/B Testing Capability
type: PropertyValue
value reference: Features

Founded Year
type: PropertyValue
value reference: Company History

Data Retention (Cloud Plan)
type: PropertyValue
value reference: Features

Monthly Starting Price
type: PropertyValue
value reference: Pricing

Data Retention Period
type: PropertyValue
value reference: Features

Event Ingestion Rate
type: PropertyValue
value reference: Performance

Cohort Building Tools
type: PropertyValue
value reference: Analytics

API Rate Limits (Standard)
type: PropertyValue
value reference: Technical Limits

Time to Implement Analytics
type: PropertyValue
value reference: Implementation

Minimum Monthly Cost
type: PropertyValue
value reference: Pricing

Implementation Time to First Insights
type: PropertyValue
value reference: Setup & Onboarding

Maximum Funnel Steps
type: PropertyValue
value reference: Analytics Capabilities

API Event Rate Limit
type: PropertyValue
value reference: Performance & Scale

Event Instrumentation Required
type: PropertyValue
value reference: Setup & Onboarding

Predictive Cohort Modeling
type: PropertyValue
value reference: Analytics Capabilities

Session Replay Built-In
type: PropertyValue
value reference: Analytics Capabilities

Monthly Cost (Typical Production)
type: PropertyValue
value reference: Pricing

Mobile SDKs Available
type: PropertyValue
value reference: Integration

Setup Time for Web Tracking
type: PropertyValue
value reference: Implementation

Market Share (2024)
type: PropertyValue
value reference: Market Position

Cohort Analysis Depth
type: PropertyValue
value reference: Analytics Features

SEO/Traffic Attribution
type: PropertyValue
value reference: Analytics Features

Session Replay Events Included
type: PropertyValue
value reference: Features

Monthly Event Capacity (Standard Tier)
type: PropertyValue
value reference: Performance

Maximum Data Retention
type: PropertyValue
value reference: Data Management

Native Mobile App Analytics
type: PropertyValue
value reference: Platforms

Heatmap & Session Analysis
type: PropertyValue
value reference: Features

Implementation Time (Days)
type: PropertyValue
value reference: Implementation

Free Trial Period
type: PropertyValue
value reference: User Acquisition

Monthly Cost (Enterprise)
type: PropertyValue
value reference: Pricing

Free Plan Cost
type: PropertyValue
value reference: Pricing

Data Retention (Free Plan)
type: PropertyValue
value reference: Data Management

Implementation Time
type: PropertyValue
value reference: Deployment

Websites Using Platform
type: PropertyValue
value reference: Adoption

Custom Events Tracking Limit
type: PropertyValue
value reference: Features

Funnel Analysis Depth
type: PropertyValue
value reference: Features

Mobile App Native Support
type: PropertyValue
value reference: Features

Implementation Complexity
type: PropertyValue
value reference: Setup & Deployment

Setup Time to First Insights
type: PropertyValue
value reference: Setup & Deployment

Base Plan Monthly Cost
type: PropertyValue
value reference: Pricing

Event Tracking Limit (Standard Plan)
type: PropertyValue
value reference: Capacity

Max Funnel Depth
type: PropertyValue
value reference: Analytics Features

Native Integrations
type: PropertyValue
value reference: Integrations

Session Replay Included
type: PropertyValue
value reference: Features

Retention Prediction Models
type: PropertyValue
value reference: Advanced Analytics

Starting Monthly Price (Annual Billing)
type: PropertyValue
value reference: Pricing

Session Replay Capability
type: PropertyValue
value reference: Analytics

Monthly Event Processing Limit
type: PropertyValue
value reference: Scalability

Automatic Error Detection
type: PropertyValue
value reference: Features

Funnel Analysis Capability
type: PropertyValue
value reference: Analytics

Setup Complexity (Scale 1-10)
type: PropertyValue
value reference: Implementation

Cohort Segmentation Depth
type: PropertyValue
value reference: Analytics

Data Retention Standard
type: PropertyValue
value reference: Data Management

Real-Time Analytics Latency
type: PropertyValue
value reference: Performance

Starting Price (Annual)
type: PropertyValue
value reference: Pricing

In-App Messaging Templates
type: PropertyValue
value reference: Engagement Features

Guided Tour Setup Time
type: PropertyValue
value reference: Ease of Use

User Adoption Feature Depth
type: PropertyValue
value reference: Onboarding

Annual Cost (100M monthly events)
type: PropertyValue
value reference: Pricing

Setup Time (to first dashboard)
type: PropertyValue
value reference: Ease of Use

Session Recording Included
type: PropertyValue
value reference: Features

GDPR Compliance Effort
type: PropertyValue
value reference: Privacy

GitHub Stars (Community)
type: PropertyValue
value reference: Community