Amplitude excels in product analytics with superior cohort analysis and a free tier supporting up to 10M events/month, while Mixpanel offers more flexible event tracking and better real-time behavioral segmentation, making them suited for different analytical priorities.
Amplitude vs Mixpanel — Side-by-side comparison on A Versus B
Product analytics platform focused on cohort analysis and user journey mapping for product teams.
Event-based analytics platform emphasizing real-time user behavior tracking and conversion optimization.
Free Tier Event Capacity. Cohort Analysis Strength. Real-Time Event Processing. Starting Price (Paid Plans). Custom Event Limits (Free). SQL Query Access. Predictive Analytics Features
Choose Amplitude if you need powerful product analytics, advanced cohort segmentation, and a generous free tier to get started without financial commitment—ideal for early-stage startups and product teams. Choose Mixpanel if you require real-time behavioral insights, faster event processing, and earlier access to SQL queries for complex data analysis—better for growth teams and companies needing immediate actionability.
Amplitude: $1,295 | Mixpanel: $999 (cloud)
Amplitude: 60 months | Mixpanel: Unlimited
Amplitude: Unlimited | Mixpanel: 500 per project
Amplitude: Third-party integration only | Mixpanel: N/A
Amplitude: No, requires manual setup | Mixpanel: N/A
Amplitude: Advanced ML models (churn, LTV, propensity) | Mixpanel: N/A
Amplitude: Yes, unlimited | Mixpanel: N/A
Amplitude: No (requires export) | Mixpanel: N/A
Amplitude: Advanced multi-step with drop-off attribution | Mixpanel: N/A
Amplitude: 0 (custom setup required) | Mixpanel: N/A
Amplitude: Advanced with curves & LTV | Mixpanel: N/A
Amplitude: SOC 2 Type II only | Mixpanel: N/A
Amplitude: Requires third-party integration | Mixpanel: N/A
Amplitude: ML-powered predictive cohorts + behavioral | Mixpanel: Advanced (AI-assisted)
Amplitude: 500,000 events/month | Mixpanel: N/A
Amplitude: 7–14 days (event tracking setup) | Mixpanel: N/A
Setup Time (implementation to first insights)
Amplitude: 100M events/month standard | Mixpanel: N/A
Amplitude: UI-only, no native SQL | Mixpanel: N/A
Amplitude: Email, chat, phone (enterprise), dedicated CSM | Mixpanel: N/A
Amplitude: 4+ regions (US, EU, Asia-Pacific, China) | Mixpanel: N/A
Amplitude: 200+ properties | Mixpanel: Unlimited custom properties
Amplitude: iOS, Android, React Native, Flutter, Web | Mixpanel: N/A
Amplitude: Real-time (0-5 seconds) | Mixpanel: N/A
Amplitude: 10 million events | Mixpanel: N/A
Amplitude: 3.2% of analytics market | Mixpanel: N/A
Amplitude: Not included (add-on required) | Mixpanel: N/A
Amplitude: 200+ integrations | Mixpanel: N/A
Amplitude: 700+ custom events | Mixpanel: N/A
Amplitude: Unlimited (paid plans) | Mixpanel: N/A
Amplitude: Limited (basic analytics only) | Mixpanel: N/A
Amplitude: Available (via Amplitude Experiment add-on) | Mixpanel: N/A
Amplitude: $995 base + $0.75/user | Mixpanel: N/A
Amplitude: Requires integration | Mixpanel: N/A
Amplitude: 200+ custom properties | Mixpanel: N/A
Amplitude: No (SaaS only) | Mixpanel: N/A
Amplitude: 10M events | Mixpanel: 500M events
Amplitude: 300-600 seconds | Mixpanel: <1 second
Amplitude: No (third-party integration required) | Mixpanel: Yes (Mixpanel Experiments)
Amplitude: Churn, LTV, propensity scoring, retention forecasting | Mixpanel: Churn prediction only
Amplitude: 50 req/sec | Mixpanel: 100 req/sec
Amplitude: 5 team members | Mixpanel: 3 team members
Amplitude: Deep retention & behavioral cohorts | Mixpanel: General product analytics + engagement
Amplitude: 1,440+ minutes (2-4 weeks) | Mixpanel: N/A
Amplitude: 13 months (with extended) | Mixpanel: N/A
Amplitude: ML-powered churn & propensity models | Mixpanel: N/A
Amplitude: 100% (required) | Mixpanel: N/A
Amplitude: 10M events/month | Mixpanel: 500K tracked users/month
Amplitude: 24-48 hours | Mixpanel: < 1 minute (real-time)
Amplitude: $995/month | Mixpanel: $999/month
Amplitude: $4,995/month (Enterprise) | Mixpanel: $999/month (Growth plan)
Amplitude: Multi-event behavioral cohorts with retention curves | Mixpanel: Single-event property-based cohorts
Amplitude: 350+ integrations | Mixpanel: 500+ integrations
Amplitude: iOS, Android, React Native, Flutter | Mixpanel: iOS, Android, React Native, Flutter, Unity
Amplitude: 12 months | Mixpanel: 3 months
Amplitude: N/A | Mixpanel: No (enterprise only)
Amplitude: N/A | Mixpanel: No (requires add-on)
Amplitude: N/A | Mixpanel: Limited (basic only)
Amplitude: N/A | Mixpanel: Advanced with behavioral triggers and real-time updates
Amplitude: N/A | Mixpanel: Manual code instrumentation
Amplitude: N/A | Mixpanel: Yes (lookalike audiences)
Amplitude: N/A | Mixpanel: No (requires separate integration)
Amplitude: N/A | Mixpanel: iOS, Android, React Native, Flutter, Unity, Segment
Amplitude: N/A | Mixpanel: Native with automatic retention curves, churn prediction, funnel cohorts
Amplitude: N/A | Mixpanel: Limited; no built-in keyword tracking or organic search integration
Amplitude: N/A | Mixpanel: 60 months (5 years)
Amplitude: N/A | Mixpanel: iOS + Android (events only)
Amplitude: N/A | Mixpanel: $1,500 (average enterprise tier)
Amplitude: N/A | Mixpanel: Free tier available (limited)
Amplitude: N/A | Mixpanel: 1 month (30 days)
Amplitude: N/A | Mixpanel: 25,000+ companies
Amplitude: N/A | Mixpanel: Advanced with AI-driven funnel suggestions
Amplitude: N/A | Mixpanel: Native SDK included
Amplitude: N/A | Mixpanel: Manual event tracking (code-required)
Amplitude: N/A | Mixpanel: Unlimited with branching
Amplitude: N/A | Mixpanel: 140+ integrations
Amplitude: N/A | Mixpanel: No (add-on only)
Amplitude: N/A | Mixpanel: Predictive LTV + churn modeling
Amplitude: N/A | Mixpanel: Via third-party integrations
Amplitude: N/A | Mixpanel: Unlimited on paid plans
Amplitude: N/A | Mixpanel: Manual setup required
Amplitude: N/A | Mixpanel: Advanced multi-step funnels
Amplitude: N/A | Mixpanel: 8/10 (event instrumentation)
Amplitude: N/A | Mixpanel: Advanced behavioral cohorts
Amplitude: N/A | Mixpanel: 0 (requires integration)
Amplitude: N/A | Mixpanel: Requires developer involvement (120+ min)
Amplitude: N/A | Mixpanel: Moderate setup required
Amplitude: N/A | Mixpanel: Not open-source
How to choose between Amplitude and Mixpanel
Amplitude vs Mixpanel — Structured Comparison Data
Machine-readable comparison dataset for Amplitude vs Mixpanel. Contains 151 attribute comparisons, 5 FAQ pairs.
Amplitude vs Mixpanel — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Amplitude vs Mixpanel.
Which platform is better for early-stage startups with limited budgets?
Amplitude is significantly better for startups. Its free tier supports 10M events/month with unlimited custom events and 12 months of data retention, allowing startups to build comprehensive analytics without spending money. Mixpanel's free tier is limited to 500 tracked users/month with only 3 months retention, which becomes restrictive quickly as you scale.
Can I access raw SQL data on both platforms without paying for enterprise plans?
No. Amplitude requires their Enterprise plan ($4,995+/month) for SQL access, while Mixpanel provides it starting at their Growth plan ($999/month). If SQL access for advanced analytics is critical to your workflow, Mixpanel offers significantly better value and earlier access to this capability.
Which platform provides real-time dashboards and alerts?
Mixpanel offers genuine real-time event processing with < 1 minute latency, enabling live dashboards and immediate alerts. Amplitude has 24-48 hour reporting latency, so dashboards update on a delayed basis. For time-sensitive operations like conversion optimization or fraud detection, Mixpanel's real-time capability is essential.
How do their cohort analysis capabilities compare?
Amplitude's cohort builder is significantly more advanced, allowing you to segment users based on multiple events in sequence (e.g., 'users who viewed feature A then purchased within 7 days'). Mixpanel's cohorts are more basic and event-property focused. If sophisticated behavioral segmentation is your priority, Amplitude is the stronger choice.
Which platform integrates better with my marketing and data stack?
Mixpanel has 500+ pre-built integrations compared to Amplitude's 350+, plus native support for additional mobile SDKs including Unity. However, both integrate well with major CDP, marketing automation, and data warehouse platforms. Check your specific tool stack on each vendor's integration marketplace for definitive compatibility.
How to Choose Between Amplitude and Mixpanel
Free Tier Event Capacity: Amplitude has 10M events/month, while Mixpanel has 500K tracked users/month.
Cohort Analysis Strength: Amplitude has Advanced with multi-event cohorts, while Mixpanel has Basic event-based cohorts.
Real-Time Event Processing: Amplitude has 24-48 hour latency, while Mixpanel has Real-time (< 1 minute).
Starting Price (Paid Plans): Amplitude has $995/month, while Mixpanel has $999/month.
Custom Event Limits (Free): Amplitude has Unlimited custom events, while Mixpanel has Limited to standard events.
SQL Query Access: Amplitude has Available on Growth+ plan ($4,995+/month), while Mixpanel has Available on Advanced plan ($999+/month).
Predictive Analytics Features: Amplitude has Predicts user churn & conversion probability, while Mixpanel has Predicts user lifetime value & retention.