Amplitude vs Google Analytics
type: Article
description: Google Analytics is free and easier to set up for basic website traffic tracking, while Amplitude specializes in product analytics with advanced user behavior segmentation and is ideal for mobile and SaaS companies willing to pay for deeper insights.
language: en-US
date published: 2026-06-21T17:40:48.073Z
date created: 2026-06-21T17:40:48.073Z
date modified: 2026-06-21T17:40:48.157Z
content reference time: 2026-06-21T17:40:48.157Z
author: A Versus B
publisher: A Versus B
about: Amplitude
about: Google Analytics
abstract: Google Analytics is free and easier to set up for basic website traffic tracking, while Amplitude specializes in product analytics with advanced user behavior segmentation and is ideal for mobile and SaaS companies willing to pay for deeper insights.
text: Pricing Model. Primary Focus. Mobile App Tracking. Data Retention (Free Tier). User Segmentation Capabilities. Setup Time (Average). Funnel Analysis Depth
conclusion text: Choose Google Analytics if you need free, straightforward website traffic tracking with quick implementation and don't require deep product behavior insights. Choose Amplitude if you're a mobile-first company, SaaS product, or need advanced user segmentation, funnel analysis, and are willing to invest $1,000+ monthly for actionable behavioral intelligence.
additional property: Starting Monthly Price
  type: PropertyValue
  value: Amplitude: $1,295 | Google Analytics: N/A
additional property: Event Processing Latency
  type: PropertyValue
  value: Amplitude: 300-600ms | Google Analytics: N/A
additional property: Maximum Data Retention
  type: PropertyValue
  value: Amplitude: 60 months | Google Analytics: N/A
additional property: Pre-built Templates
  type: PropertyValue
  value: Amplitude: 40+ | Google Analytics: N/A
additional property: Native Integrations
  type: PropertyValue
  value: Amplitude: 450+ | Google Analytics: N/A
additional property: Free Trial Duration
  type: PropertyValue
  value: Amplitude: 14 days | Google Analytics: N/A
additional property: Custom Segmentation Rules
  type: PropertyValue
  value: Amplitude: Unlimited | Google Analytics: N/A
additional property: Customer Satisfaction (NPS)
  type: PropertyValue
  value: Amplitude: 68 | Google Analytics: N/A
additional property: Free Trial Period
  type: PropertyValue
  value: Amplitude: 14 days | Google Analytics: N/A
additional property: Starting Price
  type: PropertyValue
  value: Amplitude: $995 | Google Analytics: N/A
additional property: Session Replay Included
  type: PropertyValue
  value: Amplitude: Third-party integration only | Google Analytics: N/A
additional property: Automatic Event Capture
  type: PropertyValue
  value: Amplitude: No, requires manual setup | Google Analytics: N/A
additional property: Predictive Analytics Models
  type: PropertyValue
  value: Amplitude: Advanced ML models (churn, LTV, propensity) | Google Analytics: N/A
additional property: Data Retention
  type: PropertyValue
  value: Amplitude: 25 months | Google Analytics: N/A
additional property: API Rate Limits
  type: PropertyValue
  value: Amplitude: 10000 | Google Analytics: N/A
additional property: Multi-workspace Support
  type: PropertyValue
  value: Amplitude: Yes, unlimited | Google Analytics: N/A
additional property: Free Tier Event Limit
  type: PropertyValue
  value: Amplitude: 10,000,000 | Google Analytics: N/A
additional property: Real-Time Audience Activation
  type: PropertyValue
  value: Amplitude: No (requires export) | Google Analytics: N/A
additional property: Funnel Analysis Capabilities
  type: PropertyValue
  value: Amplitude: Advanced multi-step with drop-off attribution | Google Analytics: N/A
additional property: Native Data Warehouse Support
  type: PropertyValue
  value: Amplitude: 0 (custom setup required) | Google Analytics: N/A
additional property: Cohort Retention Analysis
  type: PropertyValue
  value: Amplitude: Advanced with curves & LTV | Google Analytics: N/A
additional property: Enterprise Compliance
  type: PropertyValue
  value: Amplitude: SOC 2 Type II only | Google Analytics: N/A
additional property: Starting Monthly Price (USD)
  type: PropertyValue
  value: Amplitude: $995–$1,500 | Google Analytics: N/A
additional property: In-App Messaging Capability
  type: PropertyValue
  value: Amplitude: Requires third-party integration | Google Analytics: N/A
additional property: Cohort Analysis Sophistication
  type: PropertyValue
  value: Amplitude: ML-powered predictive cohorts + behavioral | Google Analytics: N/A
additional property: API Rate Limits (Standard Plan)
  type: PropertyValue
  value: Amplitude: 500,000 events/month | Google Analytics: N/A
additional property: Setup Time (typical)
  type: PropertyValue
  value: Amplitude: 7–14 days (event tracking setup) | Google Analytics: N/A
additional property: Monthly Cost (10M events)
  type: PropertyValue
  value: Amplitude: $2,150-5,000 | Google Analytics: N/A
additional property: Setup Time (implementation to first insights)
  type: PropertyValue
  value: Amplitude: 1-2 days | Google Analytics: N/A
additional property: Data Retention (Free Tier)
  type: PropertyValue
  value: Amplitude: 90 days | Google Analytics: N/A
additional property: Event Volume Capacity (standard plan)
  type: PropertyValue
  value: Amplitude: 100M events/month standard | Google Analytics: N/A
additional property: SQL Query Access
  type: PropertyValue
  value: Amplitude: Enterprise only ($50K+/year) | Google Analytics: N/A
additional property: Customer Support Tier
  type: PropertyValue
  value: Amplitude: Email, chat, phone (enterprise), dedicated CSM | Google Analytics: N/A
additional property: Geographic Data Centers
  type: PropertyValue
  value: Amplitude: 4+ regions (US, EU, Asia-Pacific, China) | Google Analytics: N/A
additional property: Monthly Base Cost (Paid Entry Plan)
  type: PropertyValue
  value: Amplitude: $995/month | Google Analytics: Free (GA4 standard); $10,000+/year (GA360)
  value reference: Google Analytics
additional property: Average Setup Time
  type: PropertyValue
  value: Amplitude: 6 hours | Google Analytics: 0.5 hours
  value reference: Google Analytics
additional property: Custom Event Properties
  type: PropertyValue
  value: Amplitude: 200+ properties | Google Analytics: 40-50 custom dimensions
  value reference: Amplitude
additional property: Native Mobile SDKs
  type: PropertyValue
  value: Amplitude: iOS, Android, React Native, Flutter, Web | Google Analytics: Web, limited mobile via GA4
  value reference: Amplitude
additional property: Real-time Dashboard Updates
  type: PropertyValue
  value: Amplitude: Real-time (0-5 seconds) | Google Analytics: 24-48 hour delay
  value reference: Amplitude
additional property: Max Monthly Events (Free Tier)
  type: PropertyValue
  value: Amplitude: 10 million events | Google Analytics: Unlimited
additional property: Global Market Share
  type: PropertyValue
  value: Amplitude: 3.2% of analytics market | Google Analytics: 85.2%
  value reference: Google Analytics
additional property: Starting Price (Monthly Subscription)
  type: PropertyValue
  value: Amplitude: $995 | Google Analytics: N/A
additional property: Free Tier Data Retention
  type: PropertyValue
  value: Amplitude: 30 days | Google Analytics: 2 months
  value reference: Amplitude
additional property: Session Recordings
  type: PropertyValue
  value: Amplitude: Not included (add-on required) | Google Analytics: N/A
additional property: Third-Party Integrations
  type: PropertyValue
  value: Amplitude: 200+ integrations | Google Analytics: 200+
additional property: Event Tracking Capacity
  type: PropertyValue
  value: Amplitude: 700+ custom events | Google Analytics: N/A
additional property: Heatmaps & Click Maps
  type: PropertyValue
  value: Amplitude: No | Google Analytics: N/A
additional property: Funnel Analysis Stages Supported
  type: PropertyValue
  value: Amplitude: 10+ stages | Google Analytics: N/A
additional property: Recordings Per Month (Starter Plan)
  type: PropertyValue
  value: Amplitude: Unlimited (paid plans) | Google Analytics: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/amplitude
significant link: https://www.aversusb.net/alternatives/amplitude
significant link: https://www.aversusb.net/entity/google-analytics
significant link: https://www.aversusb.net/alternatives/google-analytics
significant link: https://www.aversusb.net/api/answer/amplitude-vs-google-analytics
significant link: https://www.aversusb.net/api/v1/schema/amplitude-vs-google-analytics
related link: https://www.aversusb.net/compare/segment-vs-amplitude
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related link: https://www.aversusb.net/compare/amplitude-vs-mixpanel
related link: https://www.aversusb.net/compare/amplitude-vs-heap
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teaches: How to choose between Amplitude and Google Analytics
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Amplitude vs Google Analytics — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Amplitude
type: Thing
language: en-US
description: Product analytics platform specializing in behavioral cohorts, funnels, and multi-touch attribution modeling.
subject of: Amplitude vs Google Analytics

Google Analytics
type: SoftwareApplication
alternate name: GA
language: en-US
description: Free, cloud-based web analytics platform with AI-powered insights and real-time reporting.
image: ImageObject
  caption: Google Analytics
subject of: Amplitude vs Google Analytics
image: ImageObject
  caption: Google Analytics

Amplitude vs Google Analytics — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Amplitude vs Google Analytics. Contains 143 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Starting Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Event Processing Latency
  type: PropertyValue
  value reference: Performance
variable measured: Maximum Data Retention
  type: PropertyValue
  value reference: Data Management
variable measured: Pre-built Templates
  type: PropertyValue
  value reference: Features
variable measured: Native Integrations
  type: PropertyValue
  value reference: Integrations
variable measured: Free Trial Duration
  type: PropertyValue
  value reference: Trial
variable measured: Custom Segmentation Rules
  type: PropertyValue
  value reference: Features
variable measured: Customer Satisfaction (NPS)
  type: PropertyValue
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variable measured: Free Trial Period
  type: PropertyValue
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variable measured: Starting Price
  type: PropertyValue
  value reference: Cost
variable measured: Session Replay Included
  type: PropertyValue
  value reference: Features
variable measured: Automatic Event Capture
  type: PropertyValue
  value reference: Features
variable measured: Predictive Analytics Models
  type: PropertyValue
  value reference: Analytics
variable measured: Data Retention
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variable measured: API Rate Limits
  type: PropertyValue
  value reference: Technical
variable measured: Multi-workspace Support
  type: PropertyValue
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variable measured: Free Tier Event Limit
  type: PropertyValue
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variable measured: Real-Time Audience Activation
  type: PropertyValue
  value reference: Core Features
variable measured: Funnel Analysis Capabilities
  type: PropertyValue
  value reference: Analytics
variable measured: Native Data Warehouse Support
  type: PropertyValue
  value reference: Integration
variable measured: Cohort Retention Analysis
  type: PropertyValue
  value reference: Analytics Features
variable measured: Enterprise Compliance
  type: PropertyValue
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variable measured: Starting Monthly Price (USD)
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variable measured: In-App Messaging Capability
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variable measured: Cohort Analysis Sophistication
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variable measured: API Rate Limits (Standard Plan)
  type: PropertyValue
  value reference: Technical
variable measured: Setup Time (typical)
  type: PropertyValue
  value reference: Ease of Use
variable measured: Monthly Cost (10M events)
  type: PropertyValue
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variable measured: Setup Time (implementation to first insights)
  type: PropertyValue
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variable measured: Data Retention (Free Tier)
  type: PropertyValue
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variable measured: Event Volume Capacity (standard plan)
  type: PropertyValue
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variable measured: SQL Query Access
  type: PropertyValue
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variable measured: Customer Support Tier
  type: PropertyValue
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variable measured: Geographic Data Centers
  type: PropertyValue
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variable measured: Monthly Base Cost (Paid Entry Plan)
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variable measured: Average Setup Time
  type: PropertyValue
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variable measured: Custom Event Properties
  type: PropertyValue
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variable measured: Native Mobile SDKs
  type: PropertyValue
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variable measured: Real-time Dashboard Updates
  type: PropertyValue
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variable measured: Max Monthly Events (Free Tier)
  type: PropertyValue
  value reference: Limits
variable measured: Global Market Share
  type: PropertyValue
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variable measured: Starting Price (Monthly Subscription)
  type: PropertyValue
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variable measured: Free Tier Data Retention
  type: PropertyValue
  value reference: Performance
variable measured: Session Recordings
  type: PropertyValue
  value reference: Features
variable measured: Third-Party Integrations
  type: PropertyValue
  value reference: Features
variable measured: Event Tracking Capacity
  type: PropertyValue
  value reference: Analytics Depth
variable measured: Heatmaps & Click Maps
  type: PropertyValue
  value reference: Features
variable measured: Funnel Analysis Stages Supported
  type: PropertyValue
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variable measured: Recordings Per Month (Starter Plan)
  type: PropertyValue
  value reference: Features
variable measured: In-App Guidance Tools
  type: PropertyValue
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variable measured: Custom Event Tracking Limit
  type: PropertyValue
  value reference: Analytics
variable measured: API Rate Limit (Requests/Minute)
  type: PropertyValue
  value reference: Developer Features
variable measured: Feature Experimentation
  type: PropertyValue
  value reference: Product Features
variable measured: Entry Price
  type: PropertyValue
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variable measured: Data Retention (Free/Base Tier)
  type: PropertyValue
  value reference: Data Management
variable measured: Mobile App SDKs Available
  type: PropertyValue
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variable measured: Cohort Creation Complexity
  type: PropertyValue
  value reference: Analytics Capability
variable measured: Setup Time (Hours)
  type: PropertyValue
  value reference: Implementation
variable measured: Free Trial Length
  type: PropertyValue
  value reference: Onboarding
variable measured: Market Share (2024)
  type: PropertyValue
  value reference: Adoption
variable measured: Base Monthly Price (Cloud)
variable measured: Session Recording
variable measured: A/B Testing Platform
variable measured: Feature Flags
variable measured: Cohort Size Limit
variable measured: Self-Hosting Option
variable measured: Free Tier Monthly Event Limit
variable measured: Data Latency
variable measured: Starting Enterprise Price (annual)
is based on: https://www.aversusb.net/compare/amplitude-vs-google-analytics

Amplitude vs Google Analytics — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Amplitude vs Google Analytics.
has defined term: Pricing
has defined term: Performance
has defined term: Data Management
has defined term: Features
has defined term: Integrations
has defined term: Trial
has defined term: Service
has defined term: Cost
has defined term: Analytics
has defined term: Technical
has defined term: Pricing & Limits
has defined term: Core Features
has defined term: Integration
has defined term: Analytics Features
has defined term: Security
has defined term: Ease of Use
has defined term: Implementation
has defined term: Scalability
has defined term: Support
has defined term: Infrastructure
has defined term: Usability
has defined term: Data Flexibility
has defined term: Limits
has defined term: Market Position
has defined term: Analytics Depth
has defined term: Developer Features
has defined term: Product Features
has defined term: Analytics Capability
has defined term: Onboarding
has defined term: Adoption
has defined term: Deployment
has defined term: Pricing & Scale
has defined term: Experimentation
has defined term: Specialization
has defined term: Team Access
has defined term: Performance & Scale
has defined term: Engagement Features
has defined term: Feedback Collection
has defined term: UX Research
has defined term: Accessibility
has defined term: Tracking
has defined term: Analysis
has defined term: Connectivity
has defined term: Scale
has defined term: Functionality
has defined term: Audience Management
has defined term: Data Collection
has defined term: Compliance
has defined term: Mobile
has defined term: Attribution
has defined term: Feature Set
has defined term: Ecosystem
has defined term: Deployment Speed
has defined term: Developer Experience
has defined term: Privacy & Compliance
has defined term: Privacy

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Data Management
type: DefinedTerm
term code: data-management
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Trial
type: DefinedTerm
term code: trial
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Service
type: DefinedTerm
term code: service
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Cost
type: DefinedTerm
term code: cost
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Analytics
type: DefinedTerm
term code: analytics
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Technical
type: DefinedTerm
term code: technical
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Pricing & Limits
type: DefinedTerm
term code: pricing-&-limits
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Core Features
type: DefinedTerm
term code: core-features
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Analytics Features
type: DefinedTerm
term code: analytics-features
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Security
type: DefinedTerm
term code: security
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Infrastructure
type: DefinedTerm
term code: infrastructure
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Data Flexibility
type: DefinedTerm
term code: data-flexibility
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Limits
type: DefinedTerm
term code: limits
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Analytics Depth
type: DefinedTerm
term code: analytics-depth
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Developer Features
type: DefinedTerm
term code: developer-features
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Product Features
type: DefinedTerm
term code: product-features
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Analytics Capability
type: DefinedTerm
term code: analytics-capability
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Onboarding
type: DefinedTerm
term code: onboarding
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Adoption
type: DefinedTerm
term code: adoption
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Pricing & Scale
type: DefinedTerm
term code: pricing-&-scale
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Experimentation
type: DefinedTerm
term code: experimentation
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Specialization
type: DefinedTerm
term code: specialization
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Team Access
type: DefinedTerm
term code: team-access
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Performance & Scale
type: DefinedTerm
term code: performance-&-scale
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Engagement Features
type: DefinedTerm
term code: engagement-features
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Feedback Collection
type: DefinedTerm
term code: feedback-collection
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

UX Research
type: DefinedTerm
term code: ux-research
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Accessibility
type: DefinedTerm
term code: accessibility
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Tracking
type: DefinedTerm
term code: tracking
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Analysis
type: DefinedTerm
term code: analysis
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Connectivity
type: DefinedTerm
term code: connectivity
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Scale
type: DefinedTerm
term code: scale
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Functionality
type: DefinedTerm
term code: functionality
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Audience Management
type: DefinedTerm
term code: audience-management
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Data Collection
type: DefinedTerm
term code: data-collection
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Compliance
type: DefinedTerm
term code: compliance
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Mobile
type: DefinedTerm
term code: mobile
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Attribution
type: DefinedTerm
term code: attribution
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Feature Set
type: DefinedTerm
term code: feature-set
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Deployment Speed
type: DefinedTerm
term code: deployment-speed
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Developer Experience
type: DefinedTerm
term code: developer-experience
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Privacy & Compliance
type: DefinedTerm
term code: privacy-&-compliance
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

Privacy
type: DefinedTerm
term code: privacy
in defined term set: Amplitude vs Google Analytics — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-06-21T17:40:48.157Z
author: A Versus B
publisher: A Versus B
is part of: amplitude-vs-google-analytics
main entity: Can I use both Amplitude and Google Analytics together?
  type: Question
  accepted answer: Answer
    text: Yes, most companies use both. Google Analytics provides free website traffic insights, while Amplitude supplements it with product behavior analytics. They complement rather than compete—GA4 for traffic sources and conversion rates, Amplitude for user journey mapping and retention cohorts. Many SaaS companies send the same events to both tools.
    language: en-US
main entity: Which is better for tracking mobile app users?
  type: Question
  accepted answer: Answer
    text: Amplitude is significantly better for mobile. It has native SDKs for iOS, Android, and React Native with automatic event tracking and offline support. Google Analytics 4 supports mobile but requires separate implementation and lacks Amplitude's behavioral segmentation depth. For mobile-first companies, Amplitude is the industry standard.
    language: en-US
main entity: How long does historical data stay available?
  type: Question
  accepted answer: Answer
    text: Amplitude retains 12 months of historical data on the free tier, while Google Analytics GA4 keeps only 2 months. If you need to analyze year-over-year trends without paid storage, Amplitude's free tier is substantially better. Both platforms charge for extended historical data access on paid tiers.
    language: en-US
main entity: What's the typical implementation complexity for each?
  type: Question
  accepted answer: Answer
    text: Google Analytics is fastest—typically 30 minutes using Google Tag Manager. Amplitude requires 4-8 hours because it needs custom event schemas defined upfront (what actions matter to your product). The extra setup time pays off with better insights, but it's a steeper initial investment.
    language: en-US
main entity: Can I export data from either platform?
  type: Question
  accepted answer: Answer
    text: Google Analytics allows exports to BigQuery (free tier) and Data Studio (limited). Amplitude provides REST APIs and limited CSV exports. For data portability and warehouse integration, Amplitude's APIs are more robust. Google's BigQuery integration is free and more generous for large-scale data warehousing.
    language: en-US

How to Choose Between Amplitude and Google Analytics
type: HowTo
description: Google Analytics is free and easier to set up for basic website traffic tracking, while Amplitude specializes in product analytics with advanced user behavior segmentation and is ideal for mobile and SaaS companies willing to pay for deeper insights.
language: en-US
total time: PT3M
step: Consider: Pricing Model
step: Consider: Primary Focus
step: Consider: Mobile App Tracking
step: Consider: Data Retention (Free Tier)
step: Consider: User Segmentation Capabilities
step: Consider: Setup Time (Average)
step: Consider: Funnel Analysis Depth
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose Google Analytics if you need free, straightforward website traffic tracking with quick implementation and don't require deep product behavior insights. Choose Amplitude if you're a mobile-first company, SaaS product, or need advanced user segmentation, funnel analysis, and are willing to invest $1,000+ monthly for actionable behavioral intelligence.

Consider: Pricing Model
type: HowToStep
position: 1
text: Pricing Model: Amplitude has Free tier + $995/month minimum paid, while Google Analytics has Free tier + $10,000+/year for advanced features.

Consider: Primary Focus
type: HowToStep
position: 2
text: Primary Focus: Amplitude has Product analytics and user behavior funnels, while Google Analytics has Website traffic and conversion tracking.

Consider: Mobile App Tracking
type: HowToStep
position: 3
text: Mobile App Tracking: Amplitude has Native SDKs for iOS, Android, React Native, while Google Analytics has Limited mobile app support via Google Analytics 4.

Consider: Data Retention (Free Tier)
type: HowToStep
position: 4
text: Data Retention (Free Tier): Amplitude has 12 months of historical data, while Google Analytics has 2 months (GA4 standard).

Consider: User Segmentation Capabilities
type: HowToStep
position: 5
text: User Segmentation Capabilities: Amplitude has Advanced behavioral segmentation with 200+ properties, while Google Analytics has Standard audience segments with limited custom dimensions.

Consider: Setup Time (Average)
type: HowToStep
position: 6
text: Setup Time (Average): Amplitude has 4-8 hours for comprehensive implementation, while Google Analytics has 30 minutes for basic tracking.

Consider: Funnel Analysis Depth
type: HowToStep
position: 7
text: Funnel Analysis Depth: Amplitude has Tracks micro-conversions, drop-off rates, and behavioral paths, while Google Analytics has Basic funnel visualization with limited path analysis.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Amplitude vs Google Analytics
review body: Google Analytics is free and easier to set up for basic website traffic tracking, while Amplitude specializes in product analytics with advanced user behavior segmentation and is ideal for mobile and SaaS companies willing to pay for deeper insights.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Amplitude vs Google Analytics

In-App Guidance Tools
type: PropertyValue
value: Amplitude: Limited (basic analytics only) | Google Analytics: N/A

Custom Event Tracking Limit
type: PropertyValue
value: Amplitude: Unlimited | Google Analytics: N/A

API Rate Limit (Requests/Minute)
type: PropertyValue
value: Amplitude: 600 | Google Analytics: N/A

Feature Experimentation
type: PropertyValue
value: Amplitude: Available (via Amplitude Experiment add-on) | Google Analytics: N/A

Entry Price
type: PropertyValue
value: Amplitude: $995 minimum | Google Analytics: N/A

Data Retention (Free/Base Tier)
type: PropertyValue
value: Amplitude: 24 | Google Analytics: N/A

Mobile App SDKs Available
type: PropertyValue
value: Amplitude: 12+ native SDKs | Google Analytics: N/A

Cohort Creation Complexity
type: PropertyValue
value: Amplitude: Advanced nesting (unlimited filters) | Google Analytics: N/A

Setup Time (Hours)
type: PropertyValue
value: Amplitude: 4-8 | Google Analytics: N/A

Free Trial Length
type: PropertyValue
value: Amplitude: 14 | Google Analytics: N/A

Market Share (2024)
type: PropertyValue
value: Amplitude: 8.2% | Google Analytics: N/A

Base Monthly Price (Cloud)
type: PropertyValue
value: Amplitude: $995 base + $0.75/user | Google Analytics: N/A

Session Recording
type: PropertyValue
value: Amplitude: Not included | Google Analytics: N/A

A/B Testing Platform
type: PropertyValue
value: Amplitude: Requires integration | Google Analytics: N/A

Feature Flags
type: PropertyValue
value: Amplitude: Not included | Google Analytics: N/A

Cohort Size Limit
type: PropertyValue
value: Amplitude: 200+ custom properties | Google Analytics: N/A

Self-Hosting Option
type: PropertyValue
value: Amplitude: No (SaaS only) | Google Analytics: N/A

Free Tier Monthly Event Limit
type: PropertyValue
value: Amplitude: 10M events | Google Analytics: N/A

Data Latency
type: PropertyValue
value: Amplitude: 300-600 seconds | Google Analytics: N/A

Starting Enterprise Price (annual)
type: PropertyValue
value: Amplitude: $14,400 | Google Analytics: N/A

Built-in A/B Testing
type: PropertyValue
value: Amplitude: Yes, native experimentation platform | Google Analytics: N/A

Predictive Analytics Capabilities
type: PropertyValue
value: Amplitude: Churn, LTV, propensity scoring, retention forecasting | Google Analytics: N/A

API Rate Limit (Free Tier)
type: PropertyValue
value: Amplitude: 50 req/sec | Google Analytics: N/A

Free Tier Team Members
type: PropertyValue
value: Amplitude: 5 team members | Google Analytics: N/A

Customer Retention Focus
type: PropertyValue
value: Amplitude: Deep retention & behavioral cohorts | Google Analytics: N/A

Time to First Insights
type: PropertyValue
value: Amplitude: 1,440+ minutes (2-4 weeks) | Google Analytics: N/A

Data Retention (Paid)
type: PropertyValue
value: Amplitude: 13 months (with extended) | Google Analytics: N/A

Native Integrations Available
type: PropertyValue
value: Amplitude: 200+ integrations | Google Analytics: N/A

Seats Per Starter Plan
type: PropertyValue
value: Amplitude: 50 users | Google Analytics: N/A

Session Replay Monthly Limit
type: PropertyValue
value: Amplitude: Not included | Google Analytics: N/A

Predictive Analytics Capability
type: PropertyValue
value: Amplitude: ML-powered churn & propensity models | Google Analytics: N/A

Manual Event Configuration Required
type: PropertyValue
value: Amplitude: 100% (required) | Google Analytics: N/A

Free Tier Event Monthly Limit
type: PropertyValue
value: Amplitude: 10M events/month | Google Analytics: N/A

Event Processing Latency
type: PropertyValue
value: Amplitude: 24-48 hours | Google Analytics: N/A

Starting Paid Plan Price
type: PropertyValue
value: Amplitude: $995/month | Google Analytics: N/A

SQL Query Access Entry Price
type: PropertyValue
value: Amplitude: $4,995/month (Enterprise) | Google Analytics: N/A

Cohort Analysis Complexity
type: PropertyValue
value: Amplitude: Multi-event behavioral cohorts with retention curves | Google Analytics: N/A

Pre-Built Integrations
type: PropertyValue
value: Amplitude: 350+ integrations | Google Analytics: N/A

Mobile SDK Support
type: PropertyValue
value: Amplitude: iOS, Android, React Native, Flutter | Google Analytics: N/A

Historical Data Retention (Free Tier)
type: PropertyValue
value: Amplitude: 12 months | Google Analytics: N/A

Monthly Event Capacity
type: PropertyValue
value: Amplitude: 100+ billion | Google Analytics: N/A

In-App Guide Builder
type: PropertyValue
value: Amplitude: Plugin-based only | Google Analytics: N/A

Implementation Time
type: PropertyValue
value: Amplitude: 1-2 weeks | Google Analytics: N/A

Survey & Feedback Tools
type: PropertyValue
value: Amplitude: Third-party integration required | Google Analytics: N/A

Session Recording & Heatmaps
type: PropertyValue
value: Amplitude: Add-on required | Google Analytics: N/A

Cohort Segmentation Depth
type: PropertyValue
value: Amplitude: Unlimited multi-dimensional | Google Analytics: N/A

Mobile App Support
type: PropertyValue
value: Amplitude: iOS/Android analytics only | Google Analytics: N/A

Custom Events Limit
type: PropertyValue
value: Amplitude: Unlimited | Google Analytics: N/A

Session Recording Capability
type: PropertyValue
value: Amplitude: Not available | Google Analytics: N/A

Heatmap Coverage
type: PropertyValue
value: Amplitude: Not available | Google Analytics: N/A

Pre-built Cohort Templates
type: PropertyValue
value: Amplitude: 50+ | Google Analytics: N/A

Integration Partners
type: PropertyValue
value: Amplitude: 200+ | Google Analytics: N/A

Setup Time for Non-Technical Users
type: PropertyValue
value: Amplitude: 120-180 minutes (requires dev team) | Google Analytics: N/A

Monthly Active Users (Max Tier)
type: PropertyValue
value: Amplitude: 500 million+ | Google Analytics: N/A

Number of Integrations
type: PropertyValue
value: Amplitude: 100+ | Google Analytics: N/A

Data Retention (Standard)
type: PropertyValue
value: Amplitude: 24 months | Google Analytics: 14 months
value reference: Amplitude

Starting Price (Monthly)
type: PropertyValue
value: Amplitude: $995 (Growth tier) | Google Analytics: $0 (GA4 free)
value reference: Google Analytics

Funnel Analysis Depth
type: PropertyValue
value: Amplitude: Multi-step funnels with granular drop-off analysis | Google Analytics: N/A

Real-time Segmentation
type: PropertyValue
value: Amplitude: Yes, via Amplitude Audiences | Google Analytics: N/A

Event Tracking Limit
type: PropertyValue
value: Amplitude: Unlimited | Google Analytics: N/A

Free Trial Duration
type: PropertyValue
value: Amplitude: 14 days | Google Analytics: N/A

Base Monthly Cost (USD)
type: PropertyValue
value: Amplitude: $995/month | Google Analytics: N/A

Per-Event Cost
type: PropertyValue
value: Amplitude: $100-200 per million | Google Analytics: N/A

Session Replay Included
type: PropertyValue
value: Amplitude: No (requires integration) | Google Analytics: N/A

Feature Flags Included
type: PropertyValue
value: Amplitude: No (requires external tool) | Google Analytics: N/A

HIPAA Compliance
type: PropertyValue
value: Amplitude: Yes | Google Analytics: N/A

FedRAMP Authorization
type: PropertyValue
value: Amplitude: Ready (In Progress) | Google Analytics: N/A

Self-Hosted Option
type: PropertyValue
value: Amplitude: No (Cloud only) | Google Analytics: N/A

Starting Monthly Cost
type: PropertyValue
value: Amplitude: $995 | Google Analytics: N/A

Maximum Cohort Properties
type: PropertyValue
value: Amplitude: 50+ | Google Analytics: N/A

Retention Metrics Available
type: PropertyValue
value: Amplitude: 5+ (curves, cohort, churn prediction, survival) | Google Analytics: N/A

Data Export Limit (BigQuery/SQL)
type: PropertyValue
value: Amplitude: Unlimited | Google Analytics: N/A

Mobile SDK Quality Rating
type: PropertyValue
value: Amplitude: 9.2 (native, event-rich) | Google Analytics: N/A

Implementation Time (Days)
type: PropertyValue
value: Amplitude: 14-30 (requires data modeling) | Google Analytics: N/A

Multi-Touch Attribution Models
type: PropertyValue
value: Amplitude: Custom rules only | Google Analytics: N/A

Average Setup Cost (Professional Services)
type: PropertyValue
value: Amplitude: $5,000-$15,000 | Google Analytics: N/A

Starting Monthly Price
type: PropertyValue
value: Amplitude: $995 | Google Analytics: N/A

Data Retention
type: PropertyValue
value: Amplitude: 25 months | Google Analytics: N/A

Event Capacity (High-Volume)
type: PropertyValue
value: Amplitude: 100+ million | Google Analytics: N/A

Implementation Complexity
type: PropertyValue
value: Amplitude: 4-8 weeks | Google Analytics: N/A

Attribution Models Available
type: PropertyValue
value: Amplitude: 7+ models | Google Analytics: N/A

Session Replay Feature
type: PropertyValue
value: Amplitude: Add-on/Limited | Google Analytics: N/A

Automatic Event Tracking
type: PropertyValue
value: Amplitude: N/A | Google Analytics: No (manual required)

Retroactive Data Lookback
type: PropertyValue
value: Amplitude: N/A | Google Analytics: 0 months

Available Integrations
type: PropertyValue
value: Amplitude: N/A | Google Analytics: 900+

Typical Implementation Time
type: PropertyValue
value: Amplitude: N/A | Google Analytics: 4-8 weeks (GTM setup)

Non-Technical User Dashboard Usability
type: PropertyValue
value: Amplitude: N/A | Google Analytics: 5/10 (requires GTM knowledge)

Monthly Cost (Single Site)
type: PropertyValue
value: Amplitude: N/A | Google Analytics: $0

Setup Time
type: PropertyValue
value: Amplitude: N/A | Google Analytics: 30-60 minutes

Script Size (Performance Impact)
type: PropertyValue
value: Amplitude: N/A | Google Analytics: ~85 KB

Data Retention Period
type: PropertyValue
value: Amplitude: N/A | Google Analytics: 26 months

GDPR Compliance (Out-of-Box)
type: PropertyValue
value: Amplitude: N/A | Google Analytics: Requires configuration & DPA

E-Commerce Tracking
type: PropertyValue
value: Amplitude: N/A | Google Analytics: Full support with funnels & ROI

Cookie Usage
type: PropertyValue
value: Amplitude: N/A | Google Analytics: First-party cookies required

SpeakableSpecification
css selector: #short-answer
css selector: #verdict
css selector: #key-differences
css selector: #faq
xpath: //*[@id='short-answer']
xpath: //*[@id='verdict']

Amplitude — Wikipedia
type: CreativeWork

Google Analytics — Wikipedia
type: CreativeWork

Compare Amplitude vs Google Analytics
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/amplitude-vs-google-analytics
object: Amplitude
object: Google Analytics

Base Monthly Price (Cloud)
type: PropertyValue
value reference: Pricing

Session Recording
type: PropertyValue
value reference: Features

A/B Testing Platform
type: PropertyValue
value reference: Features

Feature Flags
type: PropertyValue
value reference: Features

Cohort Size Limit
type: PropertyValue
value reference: Analytics Depth

Self-Hosting Option
type: PropertyValue
value reference: Deployment

Free Tier Monthly Event Limit
type: PropertyValue
value reference: Pricing & Scale

Data Latency
type: PropertyValue
value reference: Performance

Starting Enterprise Price (annual)
type: PropertyValue
value reference: Pricing & Scale

Built-in A/B Testing
type: PropertyValue
value reference: Experimentation

Predictive Analytics Capabilities
type: PropertyValue
value reference: Features

API Rate Limit (Free Tier)
type: PropertyValue
value reference: Technical

Free Tier Team Members
type: PropertyValue
value reference: Pricing & Scale

Customer Retention Focus
type: PropertyValue
value reference: Specialization

Time to First Insights
type: PropertyValue
value reference: Implementation

Data Retention (Paid)
type: PropertyValue
value reference: Data Management

Native Integrations Available
type: PropertyValue
value reference: Features

Seats Per Starter Plan
type: PropertyValue
value reference: Team Access

Session Replay Monthly Limit
type: PropertyValue
value reference: Features

Predictive Analytics Capability
type: PropertyValue
value reference: Features

Manual Event Configuration Required
type: PropertyValue
value reference: Implementation

Free Tier Event Monthly Limit
type: PropertyValue
value reference: Pricing & Limits

Event Processing Latency
type: PropertyValue
value reference: Performance

Starting Paid Plan Price
type: PropertyValue
value reference: Pricing

SQL Query Access Entry Price
type: PropertyValue
value reference: Pricing & Limits

Cohort Analysis Complexity
type: PropertyValue
value reference: Features

Pre-Built Integrations
type: PropertyValue
value reference: Features

Mobile SDK Support
type: PropertyValue
value reference: Features

Historical Data Retention (Free Tier)
type: PropertyValue
value reference: Data Management

Monthly Event Capacity
type: PropertyValue
value reference: Performance & Scale

In-App Guide Builder
type: PropertyValue
value reference: Engagement Features

Implementation Time
type: PropertyValue
value reference: Deployment

Survey & Feedback Tools
type: PropertyValue
value reference: Feedback Collection

Session Recording & Heatmaps
type: PropertyValue
value reference: UX Research

Cohort Segmentation Depth
type: PropertyValue
value reference: Analytics Features

Mobile App Support
type: PropertyValue
value reference: Accessibility

Custom Events Limit
type: PropertyValue
value reference: Tracking

Session Recording Capability
type: PropertyValue
value reference: Features

Heatmap Coverage
type: PropertyValue
value reference: Features

Pre-built Cohort Templates
type: PropertyValue
value reference: Analysis

Integration Partners
type: PropertyValue
value reference: Connectivity

Setup Time for Non-Technical Users
type: PropertyValue
value reference: Usability

Monthly Active Users (Max Tier)
type: PropertyValue
value reference: Scale

Number of Integrations
type: PropertyValue
value reference: Functionality

Data Retention (Standard)
type: PropertyValue
value reference: Data Management

Starting Price (Monthly)
type: PropertyValue
value reference: Pricing

Funnel Analysis Depth
type: PropertyValue
value reference: Analytics Features

Real-time Segmentation
type: PropertyValue
value reference: Audience Management

Event Tracking Limit
type: PropertyValue
value reference: Data Collection

Free Trial Duration
type: PropertyValue
value reference: Onboarding

Base Monthly Cost (USD)
type: PropertyValue
value reference: Pricing

Per-Event Cost
type: PropertyValue
value reference: Pricing

Session Replay Included
type: PropertyValue
value reference: Features

Feature Flags Included
type: PropertyValue
value reference: Features

HIPAA Compliance
type: PropertyValue
value reference: Compliance

FedRAMP Authorization
type: PropertyValue
value reference: Compliance

Self-Hosted Option
type: PropertyValue
value reference: Deployment

Starting Monthly Cost
type: PropertyValue
value reference: Pricing

Maximum Cohort Properties
type: PropertyValue
value reference: Features

Retention Metrics Available
type: PropertyValue
value reference: Analytics

Data Export Limit (BigQuery/SQL)
type: PropertyValue
value reference: Integration

Mobile SDK Quality Rating
type: PropertyValue
value reference: Mobile

Implementation Time (Days)
type: PropertyValue
value reference: Onboarding

Multi-Touch Attribution Models
type: PropertyValue
value reference: Attribution

Average Setup Cost (Professional Services)
type: PropertyValue
value reference: Pricing

Starting Monthly Price
type: PropertyValue
value reference: Pricing

Data Retention
type: PropertyValue
value reference: Data Management

Event Capacity (High-Volume)
type: PropertyValue
value reference: Scalability

Implementation Complexity
type: PropertyValue
value reference: Deployment

Attribution Models Available
type: PropertyValue
value reference: Analytics Features

Session Replay Feature
type: PropertyValue
value reference: Feature Set

Automatic Event Tracking
type: PropertyValue
value reference: Features

Retroactive Data Lookback
type: PropertyValue
value reference: Features

Available Integrations
type: PropertyValue
value reference: Ecosystem

Typical Implementation Time
type: PropertyValue
value reference: Deployment Speed

Non-Technical User Dashboard Usability
type: PropertyValue
value reference: Ease of Use

Monthly Cost (Single Site)
type: PropertyValue
value reference: Pricing

Setup Time
type: PropertyValue
value reference: Developer Experience

Script Size (Performance Impact)
type: PropertyValue
value reference: Performance

Data Retention Period
type: PropertyValue
value reference: Data Management

GDPR Compliance (Out-of-Box)
type: PropertyValue
value reference: Privacy & Compliance

E-Commerce Tracking
type: PropertyValue
value reference: Features

Cookie Usage
type: PropertyValue
value reference: Privacy