Amazon is a diversified e-commerce giant with 350+ million products across all categories, while Wayfair specializes exclusively in home goods with 14+ million furniture and décor items. Amazon offers faster shipping and broader selection, but Wayfair provides deeper expertise in furniture and home design with specialized customer service.
Amazon vs Wayfair — Side-by-side comparison on A Versus B
Global e-commerce marketplace offering 500+ beauty brands alongside millions of other products with Prime fast shipping.
Online home furnishings and décor retailer specializing in furniture with 14+ million items
Primary Focus. Product Catalog Size. Prime Two-Day Shipping. Furniture Return Window. Design Services. Average Delivery Time (Furniture). Customer Loyalty Program
Choose Amazon if you want vast selection across all product categories, fast Prime shipping, and convenience for everything from electronics to furniture in one marketplace. Choose Wayfair if you're furnishing or decorating your home and value specialized expertise, extended return windows, free design consultations, and a curated selection of quality furniture brands.
Amazon: 240+ Prime members + broader reach | Wayfair: N/A
Amazon: 15% base commission | Wayfair: N/A
Amazon: 40% US e-commerce market share | Wayfair: N/A
Amazon: $2.36 trillion (July 2026) | Wayfair: N/A
Amazon: 15-25% (FBA included) | Wayfair: N/A
Amazon: 8-10% annual growth | Wayfair: N/A
Amazon: 220 million Prime members | Wayfair: N/A
Amazon: 500+ Amazon Go/Fresh stores | Wayfair: N/A
Amazon: Same-day to 1 day (Prime) | Wayfair: N/A
Amazon: $638 billion | Wayfair: ~$15 billion (2025 estimate)
Amazon: 240 million Prime members | Wayfair: No membership program
Amazon: Competitive on items under $50 | Wayfair: 20-40% better on large furniture
Amazon: 1-2 days (Prime) | Wayfair: 3-7 days standard
Amazon: Multi-category general retailer | Wayfair: Home goods specialist
Amazon: Basic category and keyword filters | Wayfair: Advanced style-based filters and mood boards
Amazon: Limited home furniture brands | Wayfair: 20+ proprietary home brands
Amazon: 40% global e-commerce market share | Wayfair: ~2-3% home furniture segment
Amazon: $638B (e-commerce only) | Wayfair: N/A
Amazon: 240M+ Prime members | Wayfair: N/A
Amazon: 12-15% (estimated) | Wayfair: N/A
Amazon: All categories (diversified) | Wayfair: N/A
Amazon: 5-20% on Subscribe & Save | Wayfair: N/A
Amazon: 190+ countries and territories | Wayfair: N/A
Amazon: Industry average ~40-45% | Wayfair: N/A
Amazon: Online support only | Wayfair: N/A
Standard Non-Perishable Pet Delivery Time
Amazon: ~50,000-100,000 (estimated pet section) | Wayfair: N/A
Amazon: 500+ million SKUs across all categories | Wayfair: N/A
2025 Pet Supplies Market Position (GMV Rank)
Amazon: Not #1 in pet supplies | Wayfair: N/A
Amazon: 30 days (standard Amazon) | Wayfair: N/A
Amazon: Limited pet-specific subscriptions | Wayfair: N/A
Specialty Pet Food Availability (Exotic/Medical Diets)
Amazon: Limited; depends on seller listings | Wayfair: N/A
Amazon: 8-45% + 30-50% FBA | Wayfair: N/A
Amazon: $0 (pay per sale) | Wayfair: N/A
Amazon: 300+ active customers | Wayfair: N/A
Amazon: 3-7 days (instant access) | Wayfair: N/A
Amazon: 0% customer data; Amazon owns relationship | Wayfair: N/A
Amazon: 1 (Amazon Pay only) | Wayfair: N/A
Amazon: Varies by category and account tier | Wayfair: N/A
Amazon: Amazon 380 million | Wayfair: N/A
Amazon: 30 days (standard) | Wayfair: N/A
Amazon: 30+ main categories | Wayfair: N/A
Amazon: Strict vetting, A9 quality standards | Wayfair: N/A
Amazon: $139/year (Prime) | Wayfair: N/A
Amazon: 4.4/5 average seller rating | Wayfair: N/A
Amazon: 2.5 billion downloads | Wayfair: N/A
Amazon: <2% handmade items | Wayfair: N/A
Amazon: 150+ million customers | Wayfair: N/A
Amazon: $575 billion (2025) | Wayfair: N/A
Amazon: 200+ AWS services | Wayfair: N/A
Amazon: Proprietary (freemium model) | Wayfair: N/A
Amazon: Not offered; external pharmacy required | Wayfair: N/A
Amazon: 1-2 days (Prime) | Wayfair: 5-10 days
Average Product Price Index (baseline=100)
Amazon: GDPR/CCPA Compliant | Wayfair: N/A
Amazon: 0 (e-commerce only) | Wayfair: N/A
Amazon: $139 (Prime basic tier) | Wayfair: N/A
Amazon: 1-2 days (Prime members in metro areas) | Wayfair: N/A
Average Price Difference on Beauty Products
Amazon: 10-25% discount below MSRP | Wayfair: N/A
Amazon: 0 (online only) | Wayfair: 0 (online-only)
Amazon: Same-day or 1-day with Prime | Wayfair: N/A
Amazon: Varies; typically 1-5% with Prime | Wayfair: N/A
Amazon: 1-2 days (Prime members) | Wayfair: N/A
Amazon: $139 (Amazon Prime US) | Wayfair: N/A
Amazon: 180 days (A-to-Z Guarantee) | Wayfair: N/A
Amazon: US-regulated, transparent data policies | Wayfair: N/A
Amazon: 350+ million items | Wayfair: 14+ million items
Amazon: 30 days | Wayfair: 60 days for furniture
Prime Eligible Items with Two-Day Shipping
Amazon: 100+ million items | Wayfair: 0 items (no express shipping)
Free Shipping Threshold (Standard Members)
Amazon: $35 (with Prime; $100 without) | Wayfair: $35 (with Wayfair Plus; free otherwise)
Amazon: Not available | Wayfair: Free expert consultations
Amazon: 500+ furniture brands available | Wayfair: 1000+ furniture and home brands
Average Beauty Product Price Comparison (Foundation)
Amazon: 1-2 days with Prime | Wayfair: N/A
Customer Review Average Rating (Beauty Products)
Amazon: N/A | Wayfair: Multiple brand updates
Furniture Customization Variations Per Item
Amazon: N/A | Wayfair: Limited metros only
Amazon: N/A | Wayfair: 4.1/5 (185,000+ reviews)
How to choose between Amazon and Wayfair
Amazon vs Wayfair — Structured Comparison Data
Machine-readable comparison dataset for Amazon vs Wayfair. Contains 179 attribute comparisons, 5 FAQ pairs.
Amazon vs Wayfair — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Amazon vs Wayfair.
Is Wayfair cheaper than Amazon for furniture?
Not necessarily. Amazon and Wayfair typically have similar pricing on overlapping furniture items, but Wayfair occasionally offers exclusive discounts on premium brands. Wayfair Plus ($49/year) can save money on shipping for frequent home shoppers, while Amazon Prime ($139/year) offers broader benefits beyond furniture.
Can I get fast shipping on furniture from Wayfair?
No. Wayfair's standard shipping is 3-6 weeks for most furniture, especially items made-to-order or shipped directly from manufacturers. Amazon typically delivers furniture in 2-3 weeks, making it faster for time-sensitive purchases.
Does Wayfair offer interior design help?
Yes. Wayfair offers free consultations with professional interior designers who can help you plan room layouts, select colors, and choose complementary pieces. Amazon does not offer this specialized service.
What's the difference between Amazon Prime and Wayfair Plus?
Amazon Prime ($139/year) includes two-day shipping on 100+ million items, Prime Video, Prime Music, and Photos storage. Wayfair Plus ($49/year) only provides free shipping on orders $35+ with no expiration. Prime offers significantly more value but at a higher price.
Which site is better for buying a couch?
Wayfair is better for couches due to 60-day returns (vs 30 days on Amazon), free design consultations to ensure proper fit, and 1000+ specialized furniture brands. Amazon is better if you need fast delivery (2-3 weeks vs 3-6 weeks) and want to compare other product categories.
How to Choose Between Amazon and Wayfair
Primary Focus: Amazon has General e-commerce (electronics, apparel, home, grocery, etc.), while Wayfair has Home goods and furniture specialization only.
Product Catalog Size: Amazon has 350+ million SKUs across all categories, while Wayfair has 14+ million home and furniture items.
Prime Two-Day Shipping: Amazon has Available on 100+ million items, while Wayfair has Not available; standard shipping 5-7 days typical.
Furniture Return Window: Amazon has 30 days for most items, while Wayfair has 60 days for furniture purchases.
Design Services: Amazon has Limited (basic product recommendations), while Wayfair has Free interior design consultations with expert designers.
Consider: Average Delivery Time (Furniture)
Average Delivery Time (Furniture): Amazon has 2-3 weeks for large furniture, while Wayfair has 3-6 weeks for direct-from-manufacturer items.
Customer Loyalty Program: Amazon has Prime membership: $139/year with 200+ benefits, while Wayfair has Wayfair Plus: $49/year with free shipping on orders 35+.