Amazon is a general e-commerce giant with 240M Prime members and $638B in annual sales, offering competitive pricing and fast shipping across all categories. Wayfair is a home-focused specialist with curated furniture and decor selections, excelling in style-based discovery and large furniture pieces with 20-40% better pricing on sofas and major items.
Amazon vs Wayfair — Side-by-side comparison on A Versus B
Global e-commerce and cloud computing giant with 300M+ products and Prime membership benefits.
Online furniture and home decor marketplace with 14+ million products and customization options
Primary Focus. Product Selection for Furniture. Pricing on Large Furniture. Shipping Speed. Prime Membership. Style Discovery Tools. In-House Brands. Customer Reviews Volume
Amazon dominates for small home decor items, fast shipping, and overall convenience thanks to Prime membership, while Wayfair excels for furniture shopping with superior pricing, curation, and design tools. Choose Amazon for quick purchases under $50 and fast delivery; choose Wayfair for major furniture investments where you need expert curation and better value.
Amazon: 240+ Prime members + broader reach | Wayfair: N/A
Amazon: 15% base commission | Wayfair: N/A
Amazon: 40% US e-commerce market share | Wayfair: N/A
Amazon: $2.36 trillion (July 2026) | Wayfair: N/A
Amazon: 15-25% (FBA included) | Wayfair: N/A
Amazon: 8-10% annual growth | Wayfair: N/A
Amazon: 220 million Prime members | Wayfair: N/A
Amazon: 500+ Amazon Go/Fresh stores | Wayfair: N/A
Amazon: Same-day to 1 day (Prime) | Wayfair: N/A
Amazon: $638 billion | Wayfair: ~$15 billion (2025 estimate)
Amazon: 240 million Prime members | Wayfair: No membership program
Amazon: Competitive on items under $50 | Wayfair: 20-40% better on large furniture
Amazon: 1-2 days (Prime) | Wayfair: 3-7 days standard
Amazon: Multi-category general retailer | Wayfair: Home goods specialist
Amazon: Basic category and keyword filters | Wayfair: Advanced style-based filters and mood boards
Amazon: Limited home furniture brands | Wayfair: 20+ proprietary home brands
Amazon: 40% global e-commerce market share | Wayfair: ~2-3% home furniture segment
Amazon: $638B (e-commerce only) | Wayfair: N/A
Amazon: 240M+ Prime members | Wayfair: N/A
Amazon: 12-15% (estimated) | Wayfair: N/A
Amazon: All categories (diversified) | Wayfair: N/A
Amazon: 5-20% on Subscribe & Save | Wayfair: N/A
Amazon: 190+ countries and territories | Wayfair: N/A
Amazon: Industry average ~40-45% | Wayfair: N/A
Amazon: Online support only | Wayfair: N/A
Standard Non-Perishable Pet Delivery Time
Amazon: ~50,000-100,000 (estimated pet section) | Wayfair: N/A
Amazon: 500+ million SKUs across all categories | Wayfair: N/A
2025 Pet Supplies Market Position (GMV Rank)
Amazon: Not #1 in pet supplies | Wayfair: N/A
Amazon: 30 days (standard Amazon) | Wayfair: N/A
Amazon: Limited pet-specific subscriptions | Wayfair: N/A
Specialty Pet Food Availability (Exotic/Medical Diets)
Amazon: Limited; depends on seller listings | Wayfair: N/A
Amazon: 8-45% + 30-50% FBA | Wayfair: N/A
Amazon: $0 (pay per sale) | Wayfair: N/A
Amazon: 300+ active customers | Wayfair: N/A
Amazon: 2 days (FBA enabled) | Wayfair: N/A
Amazon: 0% customer data; Amazon owns relationship | Wayfair: N/A
Amazon: 1 (Amazon Pay only) | Wayfair: N/A
Amazon: Varies by category and account tier | Wayfair: N/A
Amazon: Amazon 380 million | Wayfair: N/A
Amazon: 30 days (standard) | Wayfair: N/A
Amazon: 30+ main categories | Wayfair: N/A
Amazon: Strict vetting, A9 quality standards | Wayfair: N/A
Amazon: $139/year (Prime) | Wayfair: N/A
Amazon: 4.4/5 average seller rating | Wayfair: N/A
Amazon: 2.5 billion downloads | Wayfair: N/A
Amazon: <2% handmade items | Wayfair: N/A
Amazon: 2 days (Prime) / 5-7 days (standard) | Wayfair: N/A
Amazon: 150+ million customers | Wayfair: N/A
Amazon: $575 billion (2025) | Wayfair: N/A
Amazon: 200+ AWS services | Wayfair: N/A
Amazon: Proprietary (freemium model) | Wayfair: N/A
Amazon: 500,000+ | Wayfair: 14+ million products
Amazon: Not offered; external pharmacy required | Wayfair: N/A
Average Product Price Index (baseline=100)
Amazon: GDPR/CCPA Compliant | Wayfair: N/A
Amazon: 0 (e-commerce only) | Wayfair: N/A
Amazon: $139 (Prime basic tier) | Wayfair: N/A
Amazon: 1-2 days (Prime members in metro areas) | Wayfair: N/A
Average Price Difference on Beauty Products
Amazon: 10-25% discount below MSRP | Wayfair: N/A
Amazon: Same-day or 1-day with Prime | Wayfair: N/A
Amazon: Varies; typically 1-5% with Prime | Wayfair: N/A
Amazon: $0 with Prime / $25 without | Wayfair: N/A
Amazon: $88 billion (AWS) | Wayfair: N/A
Amazon: 1-2 days (Prime) | Wayfair: 5-7 business days
Amazon: 180 days (A-to-Z Guarantee) | Wayfair: N/A
Amazon: US-regulated, transparent data policies | Wayfair: N/A
Amazon: 30 days | Wayfair: 60 days for furniture
Prime Eligible Items with Two-Day Shipping
Amazon: 100+ million items | Wayfair: 0 items (no express shipping)
Free Shipping Threshold (Standard Members)
Amazon: $35 (with Prime; $100 without) | Wayfair: $35 (with Wayfair Plus; free otherwise)
Amazon: Not available | Wayfair: Free expert consultations
Amazon: 500+ furniture brands available | Wayfair: 1000+ furniture and home brands
Average Beauty Product Price Comparison (Foundation)
Amazon: 1-2 days with Prime | Wayfair: N/A
Customer Review Average Rating (Beauty Products)
Amazon: Up to 45% (varies by category) | Wayfair: N/A
Amazon: 91% trust Amazon (2024) | Wayfair: N/A
Amazon: 65% third-party sellers (mostly resellers/aggregators) | Wayfair: N/A
Amazon: 3,500 cities (Prime 2-hour) | Wayfair: N/A
Amazon: 24-48 hours average | Wayfair: N/A
Amazon: 100+ metro areas (Prime) | Wayfair: N/A
Amazon: ~50,000 pet products | Wayfair: N/A
Amazon: 5-20% Subscribe & Save | Wayfair: N/A
Amazon: 89% (J.D. Power 2024) | Wayfair: N/A
Amazon: Limited (no pet Rx) | Wayfair: N/A
Amazon: 12% (includes pet products) | Wayfair: N/A
Amazon: 0 pet stores | Wayfair: 0 physical stores
Amazon: 50,000+ pet listings | Wayfair: N/A
Amazon: 1-2 days (Prime members) | Wayfair: N/A
Amazon: Baseline (lowest) | Wayfair: N/A
Amazon: 5% with Prime Visa | Wayfair: N/A
Amazon: Up to 20% discount | Wayfair: N/A
Amazon: 100-150% higher (standard retail markup) | Wayfair: N/A
Amazon: 94% disputes resolved in buyer favor | Wayfair: N/A
Amazon: 4.2/5 (verified reviews with photo proof) | Wayfair: N/A
Amazon: ~8-12% average return rate | Wayfair: N/A
Amazon: 5-10 business days | Wayfair: N/A
Amazon: Low (seller suspension policy enforced) | Wayfair: N/A
Amazon: 0 stores (digital-only) | Wayfair: N/A
Amazon: 40+ primary categories | Wayfair: N/A
Amazon: Free with Prime (or $5-7 without) | Wayfair: N/A
Amazon: Same-day Prime (select areas only) | Wayfair: N/A
Amazon: 2% on select categories | Wayfair: N/A
Amazon: None (retail only) | Wayfair: N/A
Amazon: 1-2 days (Prime) | Wayfair: 7-21 days
Amazon: ~25 (all categories) | Wayfair: N/A
Amazon: 30 days (free) | Wayfair: 30 days
Amazon: $2,500 (A-to-z Guarantee) | Wayfair: N/A
Amazon: $0 (no monthly fee) | Wayfair: N/A
Amazon: 309 million (as of 2024) | Wayfair: N/A
Amazon: 0% - Amazon owns customer relationship | Wayfair: N/A
Profit Margin Retention (Example: $100 sale)
Amazon: $55 (after 15% referral + 30% FBA avg) | Wayfair: N/A
Amazon: Limited - Amazon template only, no custom branding | Wayfair: N/A
Amazon: 12-48 hours (seller support varies) | Wayfair: N/A
Amazon: ~600 (Whole Foods) | Wayfair: N/A
Average Pet Food Price (25 lb bag, premium brand)
Amazon: 0 (dedicated pet stores) | Wayfair: N/A
Amazon: 300+ million | Wayfair: 14+ million items
Amazon: 1-2 days (Prime) | Wayfair: 5-10 days
Amazon: Select metros only | Wayfair: N/A
Amazon: 60 days (Prime members) | Wayfair: N/A
Electronics Price Premium vs Competitors
Amazon: -3% (2-5% cheaper) | Wayfair: N/A
Amazon: N/A | Wayfair: Multiple brand updates
Furniture Customization Variations Per Item
Amazon: N/A | Wayfair: Limited metros only
Amazon: N/A | Wayfair: 4.1/5 (185,000+ reviews)
Amazon: N/A | Wayfair: 1,200+ modular pieces
Amazon: N/A | Wayfair: All styles (15+ categories)
Amazon: N/A | Wayfair: 15 warehouse showrooms
Amazon: N/A | Wayfair: 4.3/5.0 (890K reviews)
Amazon: N/A | Wayfair: 5% (select cities)
Amazon: N/A | Wayfair: $400-600 (furniture)
Amazon: N/A | Wayfair: $35 order minimum
Amazon: N/A | Wayfair: 2-14 days standard
Amazon: N/A | Wayfair: Yes (color, fabric, size, finishes)
Amazon: N/A | Wayfair: 0-15% seasonal sales
How to choose between Amazon and Wayfair
Amazon vs Wayfair — Structured Comparison Data
Machine-readable comparison dataset for Amazon vs Wayfair. Contains 286 attribute comparisons, 4 FAQ pairs.
Amazon vs Wayfair — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Amazon vs Wayfair.
Is Amazon or Wayfair better for furniture?
Wayfair is generally better for furniture shopping — more specialized inventory, white-glove delivery on large items, better room visualization tools, and more consistent home-focused curation. Amazon is better for smaller home accessories, decor, and commodity items where Prime free shipping and faster delivery matter more than specialized service.
Does Wayfair have better prices than Amazon?
Prices vary by category and item. Wayfair often has competitive prices on furniture and runs frequent sales (Way Day, Black Friday). Amazon can be cheaper for commodity home goods due to marketplace competition. For any significant purchase, compare total price including shipping on both platforms — Wayfair's white-glove delivery is included for large items while Amazon may charge delivery fees for big furniture.
Wayfair's white-glove delivery service (available on large furniture orders) includes in-home delivery, room placement, and packaging removal. Rather than leaving a box at your door, white-glove teams bring furniture to your chosen room, complete assembly if needed, and take away all packing materials. This is a significant advantage for large or heavy items like sofas, bed frames, and dining tables.
Is Wayfair reliable for quality furniture?
Wayfair curates furniture across price points from budget to mid-range to luxury (Perigold). Quality varies widely by product and price — budget pieces can disappoint, while mid-range and premium Wayfair items often deliver good value. Read reviews carefully and check the return policy before purchasing. Wayfair offers free returns on most items within 30 days, making it lower risk to try furniture online.
How to Choose Between Amazon and Wayfair
Primary Focus: Amazon has General e-commerce marketplace, while Wayfair has Home goods and furniture specialist.
Consider: Product Selection for Furniture
Product Selection for Furniture: Amazon has Broad but mixed quality from third-party sellers, while Wayfair has Curated home decor and furniture focus.
Pricing on Large Furniture: Amazon has Competitive for items under $50, while Wayfair has 20-40% better on sofas and major pieces.
Shipping Speed: Amazon has Prime: 1-2 days standard delivery, while Wayfair has 3-7 days depending on item size.
Prime Membership: Amazon has 240M members with extensive benefits, while Wayfair has No equivalent membership program.
Style Discovery Tools: Amazon has Basic category filters, while Wayfair has Advanced style-based filters and design inspiration.
In-House Brands: Amazon has Limited home furniture brands, while Wayfair has Extensive proprietary home brands.
Customer Reviews Volume: Amazon has Extensive reviews across all categories, while Wayfair has Solid reviews focused on home goods.
Amazon is a general e-commerce giant with 240M Prime members and $638B in annual sales, offering competitive pricing and fast shipping across all categories. Wayfair is a home-focused specialist with curated furniture and decor selections, excelling in style-based discovery and large furniture piece