Amazon dominates in selection and speed with 300+ million products and same-day delivery in major cities, while Target excels in in-store shopping experience and same-day services like Drive Up with 1,900+ physical locations. Amazon is primarily online-focused, whereas Target leverages its retail footprint for omnichannel convenience.
Amazon vs Target — Side-by-side comparison on A Versus B
Global e-commerce giant offering fast shipping, fixed pricing, and Prime membership benefits across millions of products.
General merchandise retailer with 1,950+ stores and expanding home/furniture section
Product Selection. Physical Store Locations. Prime Membership Cost (Annual). Same-Day Delivery Availability. Average Delivery Time (Prime). Return Window. 2024 US Revenue
Choose Amazon if you prioritize vast selection, fast delivery, and convenience for non-urgent shopping across diverse categories—Prime membership pays for itself with frequent ordering. Choose Target if you value in-store shopping, longer return windows, no membership fees, same-day Drive Up service, and prefer supporting a primarily US-focused retailer with strong community ties.
Amazon: 240+ Prime members + broader reach | Target: N/A
Amazon: 15% base commission | Target: N/A
Amazon: 40% US e-commerce market share | Target: N/A
Amazon: $2.36 trillion (July 2026) | Target: N/A
Amazon: 15-25% (FBA included) | Target: N/A
Amazon: 8-10% annual growth | Target: N/A
Amazon: 220 million Prime members | Target: 60+ million Circle members (estimated)
Amazon: 500+ Amazon Go/Fresh stores | Target: 1,948 Target stores
Amazon: Same-day to 1 day (Prime) | Target: Same-day pickup or 1-2 days
Amazon: $139 per year | Target: $99 per year
Amazon: $638 billion | Target: $110+ billion
Amazon: 240 million Prime members | Target: N/A
Amazon: Competitive on items under $50 | Target: N/A
Amazon: Multi-category general retailer | Target: N/A
Amazon: Basic category and keyword filters | Target: N/A
Amazon: Limited home furniture brands | Target: N/A
Amazon: 40% global e-commerce market share | Target: N/A
Amazon: $638B (e-commerce only) | Target: N/A
Amazon: 240M+ Prime members | Target: N/A
Amazon: 12-15% (estimated) | Target: N/A
Amazon: All categories (diversified) | Target: N/A
Amazon: 5-20% on Subscribe & Save | Target: N/A
Amazon: 190+ countries and territories | Target: N/A
Amazon: Industry average ~40-45% | Target: N/A
Amazon: Online support only | Target: N/A
Standard Non-Perishable Pet Delivery Time
Amazon: ~50,000-100,000 (estimated pet section) | Target: N/A
Amazon: 500+ million SKUs across all categories | Target: N/A
2025 Pet Supplies Market Position (GMV Rank)
Amazon: Not #1 in pet supplies | Target: N/A
Amazon: 30 days (standard Amazon) | Target: N/A
Amazon: Limited pet-specific subscriptions | Target: N/A
Specialty Pet Food Availability (Exotic/Medical Diets)
Amazon: Limited; depends on seller listings | Target: N/A
Amazon: 8-45% + 30-50% FBA | Target: N/A
Amazon: 300+ active customers | Target: N/A
Amazon: 3-7 days (instant access) | Target: N/A
Amazon: 0% customer data; Amazon owns relationship | Target: N/A
Amazon: 1 (Amazon Pay only) | Target: N/A
Amazon: Varies by category and account tier | Target: N/A
Amazon: Amazon 380 million | Target: N/A
Amazon: 30 days (standard) | Target: 60-90 days (Circle members get 90)
Amazon: 30+ main categories | Target: 12+ major categories with 40M+ items
Amazon: Strict vetting, A9 quality standards | Target: N/A
Amazon: 4.4/5 average seller rating | Target: N/A
Amazon: 2.5 billion downloads | Target: N/A
Amazon: <2% handmade items | Target: N/A
Amazon: 2 days (Prime) / 5-7 days (standard) | Target: N/A
Amazon: 150+ million customers | Target: N/A
Amazon: $575 billion (2025) | Target: N/A
Amazon: Proprietary (freemium model) | Target: N/A
Amazon: Not offered; external pharmacy required | Target: N/A
Amazon: 30-60 days (Prime) | Target: 90 days
Average Product Price Index (baseline=100)
Amazon: GDPR/CCPA Compliant | Target: N/A
Amazon: $575 billion | Target: $110 Billion
Amazon: 0 (e-commerce only) | Target: N/A
Amazon: $139 (Prime basic tier) | Target: N/A
Amazon: 1-2 days (Prime members in metro areas) | Target: N/A
Average Price Difference on Beauty Products
Amazon: 10-25% discount below MSRP | Target: N/A
Amazon: Same-day or 1-day with Prime | Target: N/A
Amazon: Varies; typically 1-5% with Prime | Target: N/A
Amazon: $0 with Prime / $25 without | Target: N/A
Amazon: 1-2 days (Prime) | Target: 1-2 days (store locations)
Amazon: 180 days (A-to-Z Guarantee) | Target: N/A
Amazon: US-regulated, transparent data policies | Target: N/A
Prime Eligible Items with Two-Day Shipping
Amazon: 100+ million items | Target: N/A
Free Shipping Threshold (Standard Members)
Amazon: $35 (with Prime; $100 without) | Target: N/A
Amazon: 500+ furniture brands available | Target: N/A
Average Beauty Product Price Comparison (Foundation)
Amazon: 1-2 days with Prime | Target: N/A
Customer Review Average Rating (Beauty Products)
Amazon: Up to 45% (varies by category) | Target: N/A
Amazon: 91% trust Amazon (2024) | Target: N/A
Amazon: 65% third-party sellers (mostly resellers/aggregators) | Target: N/A
Amazon: 3,500 cities (Prime 2-hour) | Target: N/A
Amazon: $35 | Target: $100+ (standard); $35+ with RedCard
Amazon: 24-48 hours average | Target: N/A
Amazon: 300+ million | Target: 120+ million
Amazon: ~600 (Whole Foods only) | Target: 1,948
Amazon: $139 | Target: Free (RedCard optional: $0)
Amazon: 1-2 days | Target: 2-3 business days
Amazon: 100+ metro areas (Prime) | Target: All 1,948 stores (Drive Up/Pickup)
Amazon: ~50,000 pet products | Target: N/A
Amazon: 5-20% Subscribe & Save | Target: N/A
Amazon: 89% (J.D. Power 2024) | Target: N/A
Amazon: Limited (no pet Rx) | Target: N/A
Amazon: 12% (includes pet products) | Target: N/A
Amazon: 50,000+ pet listings | Target: N/A
Amazon: 1-2 days (Prime members) | Target: N/A
Amazon: 5% with Prime Visa | Target: N/A
Amazon: Up to 20% discount | Target: N/A
Amazon: 100-150% higher (standard retail markup) | Target: N/A
Amazon: 94% disputes resolved in buyer favor | Target: N/A
Amazon: 4.2/5 (verified reviews with photo proof) | Target: N/A
Amazon: ~8-12% average return rate | Target: N/A
Amazon: 139/year or 14.99/month | Target: N/A
Amazon: 5-10 business days | Target: N/A
Amazon: Low (seller suspension policy enforced) | Target: N/A
Amazon: 0 stores (digital-only) | Target: N/A
Amazon: 40+ primary categories | Target: N/A
Average Price Premium vs Market Baseline
Amazon: N/A | Target: 12+ (groceries, apparel, home, electronics, beauty, toys, etc.)
Amazon: N/A | Target: Publicly traded (founded 1962)
Furniture Customization Variations Per Item
Amazon: N/A | Target: $35 (RedCard) / $75 (standard)
Amazon: N/A | Target: 1-2 days (in-store pickup) or 2-3 days (delivery)
Amazon: N/A | Target: 30-120 days (varies by category)
Amazon: N/A | Target: 50+ million (RedCard)
Amazon: N/A | Target: Optical services only
Amazon: N/A | Target: 2 hours (most locations)
Amazon: N/A | Target: None (general customer service only)
Amazon: N/A | Target: Same-day (varies by location)
Amazon: N/A | Target: Apparel, home, grocery, beauty, electronics
Average Electronics Price Competitiveness
Amazon: N/A | Target: 97 (5% lower with RedCard)
Amazon: N/A | Target: Limited access (mostly drugstore brands like Maybelline, Neutrogena)
Amazon: N/A | Target: $25-40 average transaction
Amazon: N/A | Target: 1% cash back (Red Card)
Amazon: N/A | Target: Minimal services at select urban locations only
Amazon: N/A | Target: Buy online, pickup (2 hours), drive-up, same-day delivery
Amazon: N/A | Target: 200+ customizable pieces
Amazon: N/A | Target: 4.5/5.0 (2.1M reviews)
Amazon vs Target — Structured Comparison Data
Machine-readable comparison dataset for Amazon vs Target. Contains 263 attribute comparisons, 5 FAQ pairs.
Amazon vs Target — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Amazon vs Target.
Is Amazon Prime worth $139/year compared to shopping at Target?
Yes, if you order frequently. Prime members spending $14+ per month on shipping costs break even. With same-day delivery in 100+ cities, free Prime Video, and 300+ million products, most regular online shoppers save money. Target offers free Drive Up at all 1,948 stores, making it better for local, planned purchases—but lacks Prime's digital entertainment value.
Amazon typically offers lower prices on electronics and non-perishables due to scale (5.4x larger revenue) and third-party competition. Target matches prices on major items to stay competitive and offers weekly Cartwheel coupons averaging 15-25% off select items. Target also eliminates sales tax in 5 states via physical store transactions. Best practice: compare specific items before purchasing.
Can I get same-day delivery at both retailers?
Yes, differently. Amazon Prime offers same-day delivery in 100+ metro areas (major cities) for $9.99 per order. Target offers free same-day Drive Up at all 1,948 stores and same-day Order Pickup—but requires pre-shopping online. Target's service is more accessible geographically but requires planning ahead.
Target's 90-day return window is significantly more generous than Amazon's 30-day standard (60 days for Prime members on select items). Target is better for gifts, clothing, and seasonal items. Amazon is better for electronics and consumables where you know immediately if you want to keep them.
Yes. Target operates 1,948 physical stores designed for browsing, while Amazon has only 600 Whole Foods locations (grocery-focused). Target offers hands-on product inspection, immediate gratification, and a curated shopping experience. Amazon excels for online research and delivery but lacks the tactile retail experience Target provides.
Product Selection: Amazon has 300+ million products, while Target has 120+ million products.
Physical Store Locations: Amazon has 600+ Whole Foods locations only, while Target has 1,948 Target stores.
Consider: Prime Membership Cost (Annual)
Prime Membership Cost (Annual): Amazon has $139/year, while Target has Free (RedCard optional).
Consider: Same-Day Delivery Availability
Same-Day Delivery Availability: Amazon has 100+ US metro areas, while Target has Same-day Drive Up & Order Pickup at 1,900 stores.
Average Delivery Time (Prime): Amazon has 1-2 days, while Target has 2-3 business days for standard.
Return Window: Amazon has 30 days (60 days for Prime members on select items), while Target has 90 days.
2024 US Revenue: Amazon has $575.5 billion, while Target has $107.4 billion.