Amazon is a massive general marketplace with 300+ million products, competitive pricing, and fast 2-day shipping, while Etsy specializes in handmade and vintage items with 4.7 million active sellers focused on artisanal products. The choice depends on whether you prioritize convenience and selection (Amazon) or unique, creator-made goods (Etsy).
Amazon vs Etsy — Side-by-side comparison on A Versus B
E-commerce and cloud services giant dominating online retail and digital advertising.
Specialized marketplace with 4.7 million sellers offering handmade, vintage, and unique artisanal products.
Primary Product Focus. Total Active Listings. Average Shipping Time. Seller Base Size. Price Competitiveness. Return Policy Standard. Customer Support Response Time
Choose Amazon if you need fast delivery, competitive prices, extensive product selection, and consistent customer support for everyday items. Choose Etsy if you're seeking unique, handmade, vintage, or artisanal products with a focus on supporting independent creators and small businesses, even at premium prices.
Amazon: 240+ Prime members + broader reach | Etsy: N/A
Amazon: 40% US e-commerce market share | Etsy: N/A
Amazon: $2.36 trillion (July 2026) | Etsy: N/A
Amazon: 15-25% (FBA included) | Etsy: N/A
Amazon: 220 million Prime members | Etsy: N/A
Amazon: 500+ Amazon Go/Fresh stores | Etsy: N/A
Amazon: Same-day to 1 day (Prime) | Etsy: N/A
Amazon: 240 million Prime members | Etsy: N/A
Amazon: Competitive on items under $50 | Etsy: N/A
Amazon: Multi-category general retailer | Etsy: N/A
Amazon: Basic category and keyword filters | Etsy: N/A
Amazon: Limited home furniture brands | Etsy: N/A
Amazon: 40% global e-commerce market share | Etsy: N/A
Amazon: $638B (e-commerce only) | Etsy: N/A
Amazon: All categories (diversified) | Etsy: Handmade, vintage, crafts only
Amazon: 5-20% on Subscribe & Save | Etsy: N/A
Amazon: 190+ countries and territories | Etsy: N/A
Amazon: Industry average ~40-45% | Etsy: N/A
Standard Non-Perishable Pet Delivery Time
Amazon: ~50,000-100,000 (estimated pet section) | Etsy: N/A
Amazon: 500+ million SKUs across all categories | Etsy: N/A
2025 Pet Supplies Market Position (GMV Rank)
Amazon: Not #1 in pet supplies | Etsy: N/A
Amazon: 30 days (standard Amazon) | Etsy: N/A
Amazon: Limited pet-specific subscriptions | Etsy: N/A
Specialty Pet Food Availability (Exotic/Medical Diets)
Amazon: Limited; depends on seller listings | Etsy: N/A
Amazon: $0 (pay per sale) | Etsy: Free (listing fees apply)
Amazon: 300+ active customers | Etsy: N/A
Amazon: 3-7 days (instant access) | Etsy: N/A
Amazon: 0% customer data; Amazon owns relationship | Etsy: N/A
Amazon: Varies by category and account tier | Etsy: N/A
Amazon: Strict vetting, A9 quality standards | Etsy: N/A
Amazon: $139/year (Prime) | Etsy: $20/year (Etsy Plus optional)
Amazon: 4.4/5 average seller rating | Etsy: 4.6/5 average seller rating
Amazon: 2.5 billion downloads | Etsy: 280 million downloads
Amazon: <2% handmade items | Etsy: 85%+ handmade/vintage
Amazon: 2 days (Prime) / 5-7 days (standard) | Etsy: N/A
Amazon: 150+ million customers | Etsy: N/A
Amazon: Proprietary (freemium model) | Etsy: N/A
Amazon: Not offered; external pharmacy required | Etsy: N/A
Amazon: 30 days | Etsy: 14-30 days (varies)
Average Product Price Index (baseline=100)
Amazon: $139 (Prime basic tier) | Etsy: N/A
Amazon: 1-2 days (Prime members in metro areas) | Etsy: N/A
Average Price Difference on Beauty Products
Amazon: 10-25% discount below MSRP | Etsy: N/A
Amazon: Same-day or 1-day with Prime | Etsy: N/A
Amazon: Varies; typically 1-5% with Prime | Etsy: N/A
Amazon: $0 with Prime / $25 without | Etsy: N/A
Amazon: 1-2 days (Prime members) | Etsy: N/A
Amazon: $139 (Amazon Prime US) | Etsy: N/A
Amazon: 180 days (A-to-Z Guarantee) | Etsy: N/A
Amazon: US-regulated, transparent data policies | Etsy: N/A
Prime Eligible Items with Two-Day Shipping
Free Shipping Threshold (Standard Members)
Amazon: $35 (with Prime; $100 without) | Etsy: N/A
Amazon: 500+ furniture brands available | Etsy: N/A
Average Beauty Product Price Comparison (Foundation)
Customer Review Average Rating (Beauty Products)
Amazon: N/A | Etsy: Artisans and creative entrepreneurs
Amazon: N/A | Etsy: Niche specialist leader
Base Monthly Subscription (Starter Plan)
Amazon: N/A | Etsy: Optimal below $1,350
Amazon: N/A | Etsy: Limited marketplace integrations
Monthly Active Buyers (Marketplace Access)
Amazon: N/A | Etsy: Handmade, vintage, craft
Amazon vs Etsy — Structured Comparison Data
Machine-readable comparison dataset for Amazon vs Etsy. Contains 179 attribute comparisons, 5 FAQ pairs.
Amazon vs Etsy — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Amazon vs Etsy.
No. Amazon typically offers lower prices due to economies of scale, bulk purchasing, and intense competition. Etsy prices are higher because items are often handmade, unique, or vintage, reflecting the creator's labor and materials. On Etsy, you're paying a premium for exclusivity and supporting independent makers.
Amazon is significantly faster. Prime members receive 2-day shipping on 200+ million items, while Etsy typically takes 3-7 days or longer because items are often made-to-order or shipped from individual sellers. International Etsy orders can take 2-4 weeks.
Yes, but Amazon offers stronger protections. Amazon guarantees 30-day returns on most items with free return shipping. Etsy's return policy is seller-determined; some offer 14-30 days, while others have no returns for custom/handmade items. Amazon's approach is more buyer-friendly.
Which is better for finding unique items?
Etsy is vastly superior for unique, one-of-a-kind items. With 4.7 million sellers specializing in handmade and vintage goods, you'll find custom jewelry, vintage clothing, artisanal home décor, and personalized gifts unavailable on Amazon. Amazon's focus is on mass-market products.
Amazon is generally safer for transactions because it guarantees buyer protection, handles disputes directly, and has stricter seller vetting. Etsy relies more on individual seller reputation; while most are trustworthy, you're placing more faith in the seller's rating. Both use secure payment processing, but Amazon's guarantee is stronger.
Primary Product Focus: Amazon has General retail (electronics, clothing, home goods, etc.), while Etsy has Handmade, vintage, and craft items.
Total Active Listings: Amazon has 300+ million products, while Etsy has 94 million listings.
Average Shipping Time: Amazon has 2 days (Prime members), while Etsy has 3-7 days (varies by seller).
Seller Base Size: Amazon has 2+ million sellers worldwide, while Etsy has 4.7 million active sellers.
Price Competitiveness: Amazon has Lower prices due to scale and competitive pressure, while Etsy has Higher prices reflecting artisanal/unique nature.
Return Policy Standard: Amazon has 30 days for most items, while Etsy has Seller-determined (varies, often 14-30 days).
Consider: Customer Support Response Time
Customer Support Response Time: Amazon has 24-48 hours, while Etsy has 24-72 hours (seller dependent).