ActiveCampaign vs Mailchimp
type: Article
description: ActiveCampaign is a full-featured CRM and marketing automation platform designed for growing businesses with complex workflows, while Mailchimp is a simpler, more affordable email marketing tool better suited for small businesses and beginners. ActiveCampaign starts at $15/month but requires more technical setup, whereas Mailchimp's free plan serves up to 500 contacts with basic features.
language: en-US
date published: 2026-07-08T10:50:35.037Z
date created: 2026-07-08T10:50:35.037Z
date modified: 2026-07-08T10:50:35.078Z
content reference time: 2026-07-08T10:50:35.078Z
author: A Versus B
publisher: A Versus B
about: ActiveCampaign
about: Mailchimp
abstract: ActiveCampaign is a full-featured CRM and marketing automation platform designed for growing businesses with complex workflows, while Mailchimp is a simpler, more affordable email marketing tool better suited for small businesses and beginners. ActiveCampaign starts at $15/month but requires more technical setup, whereas Mailchimp's free plan serves up to 500 contacts with basic features.
text: Primary Focus. Starting Price. Automation Workflows. Contact Management. Learning Curve. API & Integrations. Customer Support Response Time
conclusion text: Choose ActiveCampaign if you need advanced CRM functionality, complex marketing automation, and have a growing sales team managing leads and pipelines. Choose Mailchimp if you're a small business or entrepreneur focused primarily on email marketing, have a limited budget, and prefer simplicity over advanced features.
additional property: Landing Page Builder Access
  type: PropertyValue
  value: ActiveCampaign: Plus plan ($99+/month) and above | Mailchimp: Free on all plans
additional property: AI Email Generation
  type: PropertyValue
  value: ActiveCampaign: AI-generated email drafts included | Mailchimp: Not available
additional property: Automation Complexity Level
  type: PropertyValue
  value: ActiveCampaign: Advanced - conditional branching, multi-step, custom logic | Mailchimp: Basic (Customer Journey Builder)
additional property: Email Deliverability Testing
  type: PropertyValue
  value: ActiveCampaign: A/B testing and spam testing | Mailchimp: A/B testing and design testing (free)
additional property: eCommerce Platform Support
  type: PropertyValue
  value: ActiveCampaign: Limited platform support | Mailchimp: More extensive platform coverage
additional property: CRM Integration Capabilities
  type: PropertyValue
  value: ActiveCampaign: Native CRM with advanced features | Mailchimp: Basic contact management
additional property: User Skill Level Required
  type: PropertyValue
  value: ActiveCampaign: Experienced marketers preferred | Mailchimp: Beginner-friendly
additional property: Starter Plan Monthly Price
  type: PropertyValue
  value: ActiveCampaign: $15/month | Mailchimp: N/A
additional property: Mid-Tier Plan Monthly Price
  type: PropertyValue
  value: ActiveCampaign: $49/month (Plus) | Mailchimp: N/A
additional property: Enterprise Plan Monthly Price
  type: PropertyValue
  value: ActiveCampaign: $145/month | Mailchimp: N/A
additional property: Included Core Hubs
  type: PropertyValue
  value: ActiveCampaign: 2 (Marketing & CRM) | Mailchimp: N/A
additional property: Unlimited Automation Available From
  type: PropertyValue
  value: ActiveCampaign: $49/month | Mailchimp: N/A
additional property: Customer Review Parity
  type: PropertyValue
  value: ActiveCampaign: Nearly identical ratings | Mailchimp: N/A
additional property: Minimum Contact Threshold (Starter)
  type: PropertyValue
  value: ActiveCampaign: 1,000 contacts | Mailchimp: N/A
additional property: Average eCommerce Email Revenue Per Send
  type: PropertyValue
  value: ActiveCampaign: Not published | Mailchimp: N/A
additional property: Starting Price (Email Only)
  type: PropertyValue
  value: ActiveCampaign: $9 (500 contacts) | Mailchimp: N/A
additional property: Price at 100K Contacts
  type: PropertyValue
  value: ActiveCampaign: $385–$495 | Mailchimp: N/A
additional property: Built-in CRM for Sales Teams
  type: PropertyValue
  value: ActiveCampaign: Full B2B/B2C CRM with lead scoring | Mailchimp: N/A
additional property: Native SMS Channel
  type: PropertyValue
  value: ActiveCampaign: Available (add-on/integration) | Mailchimp: N/A
additional property: Shopify Integration Depth
  type: PropertyValue
  value: ActiveCampaign: Supported via marketplace | Mailchimp: N/A
additional property: eCommerce Email Automation ROI
  type: PropertyValue
  value: ActiveCampaign: 4,200% ROI (industry average) | Mailchimp: N/A
additional property: Multi-Channel Automation Support
  type: PropertyValue
  value: ActiveCampaign: Email, SMS, web, social, chat (native) | Mailchimp: N/A
additional property: Base Monthly Price
  type: PropertyValue
  value: ActiveCampaign: $15 | Mailchimp: N/A
additional property: Contacts/Subscribers (Base Plan)
  type: PropertyValue
  value: ActiveCampaign: Unlimited | Mailchimp: N/A
additional property: Landing Page Builder
  type: PropertyValue
  value: ActiveCampaign: No (forms only) | Mailchimp: Yes (drag-and-drop, AI-assisted)
additional property: CRM & Deal Pipeline
  type: PropertyValue
  value: ActiveCampaign: Full-featured with scoring | Mailchimp: N/A
additional property: Automation Workflow Complexity
  type: PropertyValue
  value: ActiveCampaign: Advanced (conditional logic, multi-branch) | Mailchimp: ~5 basic automations
additional property: Setup Time to Productivity
  type: PropertyValue
  value: ActiveCampaign: 2-4 weeks (with training) | Mailchimp: N/A
additional property: Cost at 10,000 Subscribers
  type: PropertyValue
  value: ActiveCampaign: $149 (Pro plan, unlimited) | Mailchimp: $50-100
  value reference: Mailchimp
additional property: Max Contacts at Entry Plan
  type: PropertyValue
  value: ActiveCampaign: 1,000 contacts | Mailchimp: N/A
additional property: Mid-Tier Plan Price
  type: PropertyValue
  value: ActiveCampaign: $49/month (Plus) | Mailchimp: N/A
additional property: Built-In CRM
  type: PropertyValue
  value: ActiveCampaign: Yes | Mailchimp: Yes, full CRM suite
additional property: AI Predictive Features
  type: PropertyValue
  value: ActiveCampaign: Predictive sending, lead scoring | Mailchimp: N/A
additional property: Automation Capabilities
  type: PropertyValue
  value: ActiveCampaign: Unlimited advanced workflows | Mailchimp: N/A
additional property: Ease of Use
  type: PropertyValue
  value: ActiveCampaign: Moderate - requires learning | Mailchimp: N/A
additional property: Starting Monthly Price (Annual Commitment)
  type: PropertyValue
  value: ActiveCampaign: $9 | Mailchimp: N/A
additional property: Lead Scoring Algorithms
  type: PropertyValue
  value: ActiveCampaign: Behavioral, manual, predictive (limited AI) | Mailchimp: N/A
additional property: Built-in CRM Included
  type: PropertyValue
  value: ActiveCampaign: Yes (native) | Mailchimp: N/A
additional property: User Training Required (Days)
  type: PropertyValue
  value: ActiveCampaign: 2-5 days | Mailchimp: N/A
additional property: Salesforce CRM Sync Latency
  type: PropertyValue
  value: ActiveCampaign: 2-4 hour sync | Mailchimp: N/A
additional property: Starting Price (Monthly)
  type: PropertyValue
  value: ActiveCampaign: $9 | Mailchimp: $0-$20
  value reference: Mailchimp
additional property: Contacts at $99/Month
  type: PropertyValue
  value: ActiveCampaign: 10,000+ | Mailchimp: N/A
additional property: Average Setup Time
  type: PropertyValue
  value: ActiveCampaign: 4-8 weeks | Mailchimp: 0.5-2 hours (no code required)
  value reference: Mailchimp
additional property: Shopify Native Integration
  type: PropertyValue
  value: ActiveCampaign: Basic (via third-party apps) | Mailchimp: N/A
additional property: Abandoned Cart Recovery Rate
  type: PropertyValue
  value: ActiveCampaign: 8-12% (varies by setup) | Mailchimp: N/A
additional property: Advanced Segmentation
  type: PropertyValue
  value: ActiveCampaign: Yes (behavioral, predictive, dynamic) | Mailchimp: N/A
additional property: Lowest Paid Plan Price
  type: PropertyValue
  value: ActiveCampaign: $15 | Mailchimp: N/A
additional property: Free Plan Monthly Email Limit
  type: PropertyValue
  value: ActiveCampaign: None (paid only) | Mailchimp: 1,000 emails/month
additional property: Available Integrations
  type: PropertyValue
  value: ActiveCampaign: 1000+ | Mailchimp: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/activecampaign
significant link: https://www.aversusb.net/alternatives/activecampaign
significant link: https://www.aversusb.net/entity/mailchimp
significant link: https://www.aversusb.net/alternatives/mailchimp
significant link: https://www.aversusb.net/api/answer/activecampaign-vs-mailchimp)
significant link: https://www.aversusb.net/api/v1/schema/activecampaign-vs-mailchimp)
related link: https://www.aversusb.net/compare/activecampaign-vs-mailchimp
related link: https://www.aversusb.net/compare/activecampaign-vs-brevo)
related link: https://www.aversusb.net/compare/convertkit-vs-mailchimp
related link: https://www.aversusb.net/compare/moosend-vs-mailchimp
related link: https://www.aversusb.net/compare/getresponse-vs-mailchimp
related link: https://www.aversusb.net/compare/klaviyo-vs-mailchimp
related link: https://www.aversusb.net/compare/activecampaign-vs-hubspot
related link: https://www.aversusb.net/compare/activecampaign-vs-klaviyo
teaches: How to choose between ActiveCampaign and Mailchimp
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: ActiveCampaign vs Mailchimp — Side-by-side comparison on A Versus B

A Versus B
type: Organization

ActiveCampaign
type: SoftwareApplication
alternate name: Activecampaign
language: en-US
description: Enterprise-grade CRM and marketing automation platform with advanced workflow automation and sales tools.
subject of: ActiveCampaign vs Mailchimp

Mailchimp
type: SoftwareApplication
language: en-US
description: All-in-one marketing platform offering email campaigns, automation, landing pages, and CRM features.
image: ImageObject
  caption: Mailchimp
subject of: ActiveCampaign vs Mailchimp
image: ImageObject
  caption: Mailchimp

ActiveCampaign vs Mailchimp — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for ActiveCampaign vs Mailchimp. Contains 253 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Landing Page Builder Access
  type: PropertyValue
  value reference: Features
variable measured: AI Email Generation
  type: PropertyValue
  value reference: Features
variable measured: Automation Complexity Level
  type: PropertyValue
  value reference: Features
variable measured: Email Deliverability Testing
  type: PropertyValue
  value reference: Testing & QA
variable measured: eCommerce Platform Support
  type: PropertyValue
  value reference: Integrations
variable measured: CRM Integration Capabilities
  type: PropertyValue
  value reference: Integrations
variable measured: User Skill Level Required
  type: PropertyValue
  value reference: Usability
variable measured: Starter Plan Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Mid-Tier Plan Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Enterprise Plan Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Included Core Hubs
  type: PropertyValue
  value reference: Features
variable measured: Unlimited Automation Available From
  type: PropertyValue
  value reference: Features
variable measured: Customer Review Parity
  type: PropertyValue
  value reference: Reputation
variable measured: Minimum Contact Threshold (Starter)
  type: PropertyValue
  value reference: Features
variable measured: Average eCommerce Email Revenue Per Send
  type: PropertyValue
  value reference: Revenue Impact
variable measured: Starting Price (Email Only)
  type: PropertyValue
  value reference: Pricing
variable measured: Price at 100K Contacts
  type: PropertyValue
  value reference: Pricing
variable measured: Built-in CRM for Sales Teams
  type: PropertyValue
  value reference: CRM Features
variable measured: Native SMS Channel
  type: PropertyValue
  value reference: Channel Support
variable measured: Shopify Integration Depth
  type: PropertyValue
  value reference: E-Commerce Features
variable measured: eCommerce Email Automation ROI
  type: PropertyValue
  value reference: Revenue Impact
variable measured: Multi-Channel Automation Support
  type: PropertyValue
  value reference: Workflow
variable measured: Base Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Contacts/Subscribers (Base Plan)
  type: PropertyValue
  value reference: Capacity
variable measured: Landing Page Builder
  type: PropertyValue
  value reference: Features
variable measured: CRM & Deal Pipeline
  type: PropertyValue
  value reference: Features
variable measured: Automation Workflow Complexity
  type: PropertyValue
  value reference: Features
variable measured: Setup Time to Productivity
  type: PropertyValue
  value reference: Usability
variable measured: Cost at 10,000 Subscribers
  type: PropertyValue
  value reference: Pricing & Access
variable measured: Max Contacts at Entry Plan
  type: PropertyValue
  value reference: Capacity
variable measured: Mid-Tier Plan Price
  type: PropertyValue
  value reference: Pricing
variable measured: Built-In CRM
  type: PropertyValue
  value reference: Features
variable measured: AI Predictive Features
  type: PropertyValue
  value reference: Features
variable measured: Automation Capabilities
  type: PropertyValue
  value reference: Features
variable measured: Ease of Use
  type: PropertyValue
  value reference: User Experience
variable measured: Starting Monthly Price (Annual Commitment)
  type: PropertyValue
  value reference: Pricing
variable measured: Lead Scoring Algorithms
  type: PropertyValue
  value reference: Features
variable measured: Built-in CRM Included
  type: PropertyValue
  value reference: Features
variable measured: User Training Required (Days)
  type: PropertyValue
  value reference: Usability
variable measured: Salesforce CRM Sync Latency
  type: PropertyValue
  value reference: Integration
variable measured: Starting Price (Monthly)
  type: PropertyValue
  value reference: Pricing
variable measured: Contacts at $99/Month
  type: PropertyValue
  value reference: Capacity
variable measured: Average Setup Time
  type: PropertyValue
  value reference: Implementation
variable measured: Shopify Native Integration
  type: PropertyValue
  value reference: Ecommerce
variable measured: Abandoned Cart Recovery Rate
  type: PropertyValue
  value reference: Ecommerce Performance
variable measured: Advanced Segmentation
  type: PropertyValue
  value reference: Automation
variable measured: Lowest Paid Plan Price
  type: PropertyValue
  value reference: Pricing
variable measured: Free Plan Monthly Email Limit
  type: PropertyValue
  value reference: Pricing
variable measured: Available Integrations
  type: PropertyValue
  value reference: Ecosystem
variable measured: Automation Workflows (Standard Plan)
  type: PropertyValue
  value reference: Features
variable measured: Native CRM Integrations
  type: PropertyValue
  value reference: Integrations
variable measured: Implementation Time to Productivity
  type: PropertyValue
  value reference: Onboarding
variable measured: Attribution Model Depth
  type: PropertyValue
  value reference: Capability
variable measured: Typical User Seat Cost
  type: PropertyValue
  value reference: Pricing
variable measured: Lead Scoring AI Capability
  type: PropertyValue
  value reference: Capability
variable measured: Free Plan Available
  type: PropertyValue
  value reference: Pricing
variable measured: API Call Rate Limit (per 15 min)
  type: PropertyValue
  value reference: Technical
variable measured: Third-Party Integrations
  type: PropertyValue
  value reference: Integrations
variable measured: Custom Fields Supported
  type: PropertyValue
  value reference: Customization
variable measured: Built-in Email Marketing Capabilities
  type: PropertyValue
  value reference: Features
variable measured: AI-Powered Sales Features
variable measured: Mid-Tier Plan Cost (100 contacts)
variable measured: Minimum Monthly Cost (Core Plan)
variable measured: Free Tier Daily Email Limit
variable measured: Pre-built Automation Templates
variable measured: CRM Capability Level
variable measured: SMS Included in Base Plan
variable measured: AI Writing Assistant
variable measured: API Rate Limit
is based on: https://www.aversusb.net/compare/activecampaign-vs-mailchimp)

ActiveCampaign vs Mailchimp — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for ActiveCampaign vs Mailchimp.
has defined term: Features
has defined term: Testing & QA
has defined term: Integrations
has defined term: Usability
has defined term: Pricing
has defined term: Reputation
has defined term: Revenue Impact
has defined term: CRM Features
has defined term: Channel Support
has defined term: E-Commerce Features
has defined term: Workflow
has defined term: Capacity
has defined term: Pricing & Access
has defined term: User Experience
has defined term: Integration
has defined term: Implementation
has defined term: Ecommerce
has defined term: Ecommerce Performance
has defined term: Automation
has defined term: Ecosystem
has defined term: Onboarding
has defined term: Capability
has defined term: Technical
has defined term: Customization
has defined term: Free Tier
has defined term: Scalability
has defined term: Support
has defined term: Performance
has defined term: CRM
has defined term: Developer Tools
has defined term: Developer Experience
has defined term: Targeting
has defined term: Pricing & Limits
has defined term: Free Plan Features
has defined term: Customer Reviews
has defined term: Core Features
has defined term: Pricing Structure
has defined term: Analytics
has defined term: Features & Automation
has defined term: Features & Ecosystem
has defined term: Limits
has defined term: Pricing & Plans
has defined term: Adoption
has defined term: User Satisfaction
has defined term: Pricing & Features
has defined term: Marketing Automation
has defined term: Product Development
has defined term: Ease of Use
has defined term: Design
has defined term: Recognition
has defined term: Optimization
has defined term: Monetization
has defined term: Pricing & Volume
has defined term: Revenue Model
has defined term: Reliability
has defined term: Scale
has defined term: Features & Integrations
has defined term: Technical Performance
has defined term: Deliverability

Features
type: DefinedTerm
term code: features
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Testing & QA
type: DefinedTerm
term code: testing-&-qa
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Reputation
type: DefinedTerm
term code: reputation
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Revenue Impact
type: DefinedTerm
term code: revenue-impact
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

CRM Features
type: DefinedTerm
term code: crm-features
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Channel Support
type: DefinedTerm
term code: channel-support
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

E-Commerce Features
type: DefinedTerm
term code: e-commerce-features
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Workflow
type: DefinedTerm
term code: workflow
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Capacity
type: DefinedTerm
term code: capacity
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Pricing & Access
type: DefinedTerm
term code: pricing-&-access
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Ecommerce
type: DefinedTerm
term code: ecommerce
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Ecommerce Performance
type: DefinedTerm
term code: ecommerce-performance
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Automation
type: DefinedTerm
term code: automation
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Onboarding
type: DefinedTerm
term code: onboarding
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Capability
type: DefinedTerm
term code: capability
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Technical
type: DefinedTerm
term code: technical
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Customization
type: DefinedTerm
term code: customization
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Free Tier
type: DefinedTerm
term code: free-tier
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

CRM
type: DefinedTerm
term code: crm
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Developer Tools
type: DefinedTerm
term code: developer-tools
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Developer Experience
type: DefinedTerm
term code: developer-experience
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Targeting
type: DefinedTerm
term code: targeting
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Pricing & Limits
type: DefinedTerm
term code: pricing-&-limits
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Free Plan Features
type: DefinedTerm
term code: free-plan-features
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Customer Reviews
type: DefinedTerm
term code: customer-reviews
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Core Features
type: DefinedTerm
term code: core-features
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Pricing Structure
type: DefinedTerm
term code: pricing-structure
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Analytics
type: DefinedTerm
term code: analytics
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Features & Automation
type: DefinedTerm
term code: features-&-automation
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Features & Ecosystem
type: DefinedTerm
term code: features-&-ecosystem
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Limits
type: DefinedTerm
term code: limits
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Pricing & Plans
type: DefinedTerm
term code: pricing-&-plans
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Adoption
type: DefinedTerm
term code: adoption
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

User Satisfaction
type: DefinedTerm
term code: user-satisfaction
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Pricing & Features
type: DefinedTerm
term code: pricing-&-features
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Marketing Automation
type: DefinedTerm
term code: marketing-automation
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Product Development
type: DefinedTerm
term code: product-development
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Design
type: DefinedTerm
term code: design
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Recognition
type: DefinedTerm
term code: recognition
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Optimization
type: DefinedTerm
term code: optimization
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Monetization
type: DefinedTerm
term code: monetization
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Pricing & Volume
type: DefinedTerm
term code: pricing-&-volume
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Revenue Model
type: DefinedTerm
term code: revenue-model
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Reliability
type: DefinedTerm
term code: reliability
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Scale
type: DefinedTerm
term code: scale
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Features & Integrations
type: DefinedTerm
term code: features-&-integrations
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Technical Performance
type: DefinedTerm
term code: technical-performance
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

Deliverability
type: DefinedTerm
term code: deliverability
in defined term set: ActiveCampaign vs Mailchimp — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-08T10:50:35.078Z
author: A Versus B
publisher: A Versus B
is part of: activecampaign-vs-mailchimp)
main entity: Which platform is better for email marketing only?
  type: Question
  accepted answer: Answer
    text: Mailchimp is the clear winner for email marketing alone. Its free plan, intuitive interface, and lower learning curve make it ideal for small businesses focused purely on email campaigns. ActiveCampaign's advanced features would be overkill and unnecessarily expensive for basic email marketing needs.
    language: en-US
main entity: Can I use Mailchimp for sales team management?
  type: Question
  accepted answer: Answer
    text: Mailchimp lacks true CRM functionality. While it offers basic contact management and automation, it has no lead scoring, deal pipelines, or sales forecasting. ActiveCampaign is specifically designed for sales teams with full CRM capabilities including lead scoring and pipeline management.
    language: en-US
main entity: What's the actual cost difference at scale?
  type: Question
  accepted answer: Answer
    text: For 10,000 contacts, Mailchimp costs $300/month while ActiveCampaign costs $449/month on comparable plans. However, ActiveCampaign includes CRM, advanced automation, and lead scoring that Mailchimp doesn't offer, so direct price comparison is misleading. Mailchimp is cheaper for email-only use cases.
    language: en-US
main entity: How long does it take to get started with each platform?
  type: Question
  accepted answer: Answer
    text: Mailchimp: You can create your first email campaign within 10-15 minutes. ActiveCampaign requires 1-2 weeks of setup and onboarding, including integrations and workflow configuration. For immediate email deployment, Mailchimp is significantly faster.
    language: en-US
main entity: Which integrates better with Shopify and WooCommerce?
  type: Question
  accepted answer: Answer
    text: Both integrate well with ecommerce platforms. Mailchimp offers a simple, native Shopify integration focused on email list sync. ActiveCampaign provides deeper integration with advanced automation like abandoned cart recovery workflows and customer data syncing. ActiveCampaign is better for complex ecommerce automation.
    language: en-US

How to Choose Between ActiveCampaign and Mailchimp
type: HowTo
description: ActiveCampaign is a full-featured CRM and marketing automation platform designed for growing businesses with complex workflows, while Mailchimp is a simpler, more affordable email marketing tool better suited for small businesses and beginners. ActiveCampaign starts at $15/month but requires more technical setup, whereas Mailchimp's free plan serves up to 500 contacts with basic features.
language: en-US
total time: PT3M
step: Consider: Primary Focus
step: Consider: Starting Price
step: Consider: Automation Workflows
step: Consider: Contact Management
step: Consider: Learning Curve
step: Consider: API & Integrations
step: Consider: Customer Support Response Time
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose ActiveCampaign if you need advanced CRM functionality, complex marketing automation, and have a growing sales team managing leads and pipelines. Choose Mailchimp if you're a small business or entrepreneur focused primarily on email marketing, have a limited budget, and prefer simplicity over advanced features.

Consider: Primary Focus
type: HowToStep
position: 1
text: Primary Focus: ActiveCampaign has CRM + Marketing Automation, while Mailchimp has Email Marketing + Basic Automation.

Consider: Starting Price
type: HowToStep
position: 2
text: Starting Price: ActiveCampaign has $15/month, while Mailchimp has Free (up to 500 contacts).

Consider: Automation Workflows
type: HowToStep
position: 3
text: Automation Workflows: ActiveCampaign has Unlimited workflows with advanced logic, while Mailchimp has Basic automation limited to email sequences.

Consider: Contact Management
type: HowToStep
position: 4
text: Contact Management: ActiveCampaign has Full CRM with lead scoring & pipeline, while Mailchimp has List management only, no CRM features.

Consider: Learning Curve
type: HowToStep
position: 5
text: Learning Curve: ActiveCampaign has Steep - requires onboarding & training, while Mailchimp has Minimal - intuitive for beginners.

Consider: API & Integrations
type: HowToStep
position: 6
text: API & Integrations: ActiveCampaign has 1000+ native integrations + custom API, while Mailchimp has 300+ integrations via Zapier & native.

Consider: Customer Support Response Time
type: HowToStep
position: 7
text: Customer Support Response Time: ActiveCampaign has 24 hours (email) / Live chat on paid plans, while Mailchimp has Email-based, no guaranteed response time.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: ActiveCampaign vs Mailchimp
review body: ActiveCampaign is a full-featured CRM and marketing automation platform designed for growing businesses with complex workflows, while Mailchimp is a simpler, more affordable email marketing tool better suited for small businesses and beginners. ActiveCampaign starts at $15/month but requires more technical setup, whereas Mailchimp's free plan serves up to 500 contacts with basic features.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: ActiveCampaign vs Mailchimp

Automation Workflows (Standard Plan)
type: PropertyValue
value: ActiveCampaign: Unlimited | Mailchimp: N/A

Native CRM Integrations
type: PropertyValue
value: ActiveCampaign: 4+ (Salesforce, HubSpot, Pipedrive, native) | Mailchimp: 3 (Salesforce, HubSpot, custom)
value reference: ActiveCampaign

Implementation Time to Productivity
type: PropertyValue
value: ActiveCampaign: 1 week | Mailchimp: N/A

Attribution Model Depth
type: PropertyValue
value: ActiveCampaign: 2 (last-click, first-click) | Mailchimp: N/A

Typical User Seat Cost
type: PropertyValue
value: ActiveCampaign: $25-50 | Mailchimp: N/A

Lead Scoring AI Capability
type: PropertyValue
value: ActiveCampaign: Advanced predictive with AI priority ranking | Mailchimp: N/A

Free Plan Available
type: PropertyValue
value: ActiveCampaign: No (14-day trial only) | Mailchimp: Yes (500 contacts)

API Call Rate Limit (per 15 min)
type: PropertyValue
value: ActiveCampaign: 10-300 calls (tier-dependent) | Mailchimp: N/A

Third-Party Integrations
type: PropertyValue
value: ActiveCampaign: 1000+ | Mailchimp: 300+
value reference: ActiveCampaign

Custom Fields Supported
type: PropertyValue
value: ActiveCampaign: 100+ (plan-dependent) | Mailchimp: N/A

Built-in Email Marketing Capabilities
type: PropertyValue
value: ActiveCampaign: Advanced with A/B testing, dynamic content, behavior triggers | Mailchimp: N/A

AI-Powered Sales Features
type: PropertyValue
value: ActiveCampaign: Predictive send time, contact scoring, revenue attribution | Mailchimp: N/A

Mid-Tier Plan Cost (100 contacts)
type: PropertyValue
value: ActiveCampaign: $49/month | Mailchimp: N/A

Minimum Monthly Cost (Core Plan)
type: PropertyValue
value: ActiveCampaign: $9 | Mailchimp: N/A

Free Tier Daily Email Limit
type: PropertyValue
value: ActiveCampaign: Unlimited (500 contacts max) | Mailchimp: N/A

Pre-built Automation Templates
type: PropertyValue
value: ActiveCampaign: 10,000+ | Mailchimp: 300+
value reference: ActiveCampaign

CRM Capability Level
type: PropertyValue
value: ActiveCampaign: Advanced (deals, pipelines, forecasting) | Mailchimp: N/A

SMS Included in Base Plan
type: PropertyValue
value: ActiveCampaign: Yes (all paid plans) | Mailchimp: N/A

AI Writing Assistant
type: PropertyValue
value: ActiveCampaign: Yes (all plans) | Mailchimp: Advanced AI copywriter with subject line optimization

API Rate Limit
type: PropertyValue
value: ActiveCampaign: 600 calls/min | Mailchimp: 10 calls/second
value reference: ActiveCampaign

Starting Price
type: PropertyValue
value: ActiveCampaign: $9 (Lite tier) | Mailchimp: $0 (free tier) or $20 (Pro)
value reference: Mailchimp

Free Tier Subscriber Limit
type: PropertyValue
value: ActiveCampaign: No free tier | Mailchimp: 500 free contacts
value reference: Mailchimp

Email Templates Available
type: PropertyValue
value: ActiveCampaign: 500+ templates | Mailchimp: 1,000+ templates
value reference: Mailchimp

CRM Functionality
type: PropertyValue
value: ActiveCampaign: Full CRM with sales pipelines and deal tracking | Mailchimp: Full CRM with customer profiles

Pre-built Automation Workflows
type: PropertyValue
value: ActiveCampaign: 500+ pre-built workflows | Mailchimp: 300+
value reference: ActiveCampaign

Mid-tier Monthly Cost (50K subscribers)
type: PropertyValue
value: ActiveCampaign: $229/month | Mailchimp: N/A

Ease of Use Rating
type: PropertyValue
value: ActiveCampaign: 3.9/5 | Mailchimp: 7.8/10
value reference: Mailchimp

Mid-Tier Monthly Price
type: PropertyValue
value: ActiveCampaign: $299 | Mailchimp: N/A

Daily API Rate Limit
type: PropertyValue
value: ActiveCampaign: 10,000 | Mailchimp: N/A

Implementation Time
type: PropertyValue
value: ActiveCampaign: 2-4 weeks | Mailchimp: N/A

Email Template Library
type: PropertyValue
value: ActiveCampaign: 200+ professional templates | Mailchimp: 100+ professional templates
value reference: ActiveCampaign

Maximum Contacts (Mid-Tier Plan)
type: PropertyValue
value: ActiveCampaign: 100,000 | Mailchimp: N/A

Native ABM Tools
type: PropertyValue
value: ActiveCampaign: Limited functionality | Mailchimp: N/A

Max Contacts (Starter Plan)
type: PropertyValue
value: ActiveCampaign: 500 | Mailchimp: 500 (free) / 5,000 (paid)
value reference: Mailchimp

Free Plan Contact Limit
type: PropertyValue
value: ActiveCampaign: No free plan | Mailchimp: 500 contacts

SMS Marketing Included
type: PropertyValue
value: ActiveCampaign: Add-on only | Mailchimp: No (add-on only)

Marketing Automation Sophistication
type: PropertyValue
value: ActiveCampaign: Advanced AI-powered with predictive scoring | Mailchimp: N/A

Average Onboarding Time
type: PropertyValue
value: ActiveCampaign: 14 days | Mailchimp: N/A

Starting Monthly Price
type: PropertyValue
value: ActiveCampaign: $15/month | Mailchimp: Free
value reference: Mailchimp

Cost for 10 Users + 10,000 Contacts
type: PropertyValue
value: ActiveCampaign: $549 (10 seats @ $35 + contact tier) | Mailchimp: N/A

Native APIs Available
type: PropertyValue
value: ActiveCampaign: 200+ | Mailchimp: N/A

Email Deliverability Rate
type: PropertyValue
value: ActiveCampaign: 93% | Mailchimp: 96–98%
value reference: Mailchimp

Average Implementation Time
type: PropertyValue
value: ActiveCampaign: 1-2 weeks | Mailchimp: 0.08 months (1 hour)
value reference: Mailchimp

Marketing Automation Workflows (Pre-built)
type: PropertyValue
value: ActiveCampaign: 1000+ | Mailchimp: N/A

Custom Field Limit
type: PropertyValue
value: ActiveCampaign: 500 | Mailchimp: N/A

Languages Supported
type: PropertyValue
value: ActiveCampaign: 20+ | Mailchimp: N/A

Native Integrations Available
type: PropertyValue
value: ActiveCampaign: 1,000+ | Mailchimp: 300+
value reference: ActiveCampaign

Automation Workflows
type: PropertyValue
value: ActiveCampaign: Unlimited with advanced conditional logic | Mailchimp: Limited basic sequences

Contact Management Features
type: PropertyValue
value: ActiveCampaign: Full CRM with lead scoring, pipeline, forecasting | Mailchimp: List management only

Customer Support Response Time
type: PropertyValue
value: ActiveCampaign: 24 hours (email) | Mailchimp: Email-based, no SLA

Mobile App Available
type: PropertyValue
value: ActiveCampaign: Yes - iOS and Android | Mailchimp: Yes - iOS and Android

Mid-Tier Plan Price (Professional/Plus)
type: PropertyValue
value: ActiveCampaign: $49 | Mailchimp: N/A

Native Integrations
type: PropertyValue
value: ActiveCampaign: 1,200+ | Mailchimp: N/A

Landing Page Builder (Native)
type: PropertyValue
value: ActiveCampaign: Not included | Mailchimp: N/A

Unlimited Marketing Automations
type: PropertyValue
value: ActiveCampaign: All plans | Mailchimp: N/A

Premium Support Response Time
type: PropertyValue
value: ActiveCampaign: 4 hours | Mailchimp: N/A

Contact Limit (Basic Plan)
type: PropertyValue
value: ActiveCampaign: Unlimited | Mailchimp: N/A

Starting Price (USD/month)
type: PropertyValue
value: ActiveCampaign: $9 | Mailchimp: N/A

Contacts/Subscribers at Entry Price
type: PropertyValue
value: ActiveCampaign: 500 | Mailchimp: N/A

Price at 10,000 Subscribers
type: PropertyValue
value: ActiveCampaign: $99 | Mailchimp: N/A

Onboarding Time to Proficiency
type: PropertyValue
value: ActiveCampaign: 4-6 weeks | Mailchimp: N/A

Native CRM Included
type: PropertyValue
value: ActiveCampaign: Yes - full sales pipeline, deal tracking | Mailchimp: No (API integration only)

Paid Subscriber Tiers (Native)
type: PropertyValue
value: ActiveCampaign: No - requires third-party integration | Mailchimp: N/A

API Endpoints Available
type: PropertyValue
value: ActiveCampaign: 200+ | Mailchimp: N/A

Mid-Tier Price (5K contacts/subscribers)
type: PropertyValue
value: ActiveCampaign: $99 | Mailchimp: N/A

Enterprise Price (100K+ contacts/subscribers)
type: PropertyValue
value: ActiveCampaign: $229+ | Mailchimp: N/A

Native E-commerce Integrations
type: PropertyValue
value: ActiveCampaign: 100+ | Mailchimp: N/A

Free Trial Length
type: PropertyValue
value: ActiveCampaign: 14 days | Mailchimp: N/A

CRM Deal Pipeline Features
type: PropertyValue
value: ActiveCampaign: Full deal pipelines with forecasting and attribution | Mailchimp: N/A

Free Tier Contact Limit
type: PropertyValue
value: ActiveCampaign: 1,000 | Mailchimp: 500 contacts
value reference: ActiveCampaign

SMS Marketing Availability
type: PropertyValue
value: ActiveCampaign: Separate add-on ($10+/month) | Mailchimp: N/A

CRM Pipeline Management
type: PropertyValue
value: ActiveCampaign: Full sales pipeline with deal tracking | Mailchimp: N/A

Implementation Difficulty (1-10 scale)
type: PropertyValue
value: ActiveCampaign: 8/10 (steep) | Mailchimp: N/A

Core Marketing Channels
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 5 channels

Learning Curve Rating
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 7 (moderate to high)

Segmentation Depth
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Sophisticated data-driven rules

24/7 Support Availability
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Yes, varies by plan

SMS Marketing Capability
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Yes, with international expansion

Free Plan Subscriber Limit
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 500

Free Plan Monthly Email Sends
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 500

G2 Aggregate Rating
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 4.3/5

Built-in E-commerce Features
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Limited (abandoned cart via integrations)

Overage Fees on Paid Plans
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Yes - charges per contact/send overages

Analytics & Reporting Depth
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Comprehensive campaign performance and subscriber insights

Third-Party Integrations Available
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 1,200+

AI Personalization Engine
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Basic personalization features

Trigger-Based Automation Workflows
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Available but less intuitive setup

SMS Marketing Capabilities
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Full SMS suite with 2026 international expansion

User Interface Modernity
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Legacy interface, steep learning curve

CRM Integration
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Full native CRM platform integrated

Email Templates
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 200+

Starting Price (Entry Tier)
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: $13/month

Cost at 5,000 Contacts/Profiles
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: $50-70/month

Cost at 50,000 Contacts/Profiles
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: $100/month

Free Plan Email Features
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Limited core features only

Email Template Design Options
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Extensive design variety and customization

Segmentation Capabilities
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Standard audience segmentation

Customer Data Integration
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Basic contact data syncing

Monthly Email Send Limit (Entry Plan)
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 1,000-5,000

Monthly Cost (10,000 contacts)
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: $145

SMS Marketing Support
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Yes (added 2026, supports international markets)

Setup Time for First Campaign
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 1-2 hours

Contact List Size Limit (Standard Pricing)
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Unlimited growth with pro-rated pricing

Free Plan Subscriber Capacity
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 250 contacts

Paid Plan Email Sending
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Capped by contact tier multipliers

Global User Base
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 13 million users

G2 Review Rating
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 4.3/5 stars

Integrated CRM & Contact Management
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Full CRM suite with advanced segmentation

Built-in E-commerce & Monetization
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Limited e-commerce via integrations

Price Scaling Factor at 5,000 Subscribers
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Steep 3-4x multiplier

Free Plan Contact Capacity
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 500 contacts

CRM Type
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Basic add-on CRM

Lead Scoring Capability
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Manual segmentation only

Marketing Channels Supported
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Email, basic social

User Learning Curve
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Minimal (intuitive interface)

2026 Feature Updates
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Standard quarterly updates

Multi-Channel Marketing
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Email, SMS, landing pages, ads

API Complexity Level
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Moderate, marketing-focused

Setup Time for Non-Developers
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 10-20 minutes

Maximum Monthly Email Limit
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 300,000 (based on plan)

Starting Price (Paid Plan)
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: $13/month (Essentials)

Maximum Contact Plan
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: $800/month (100,000 contacts)

Free Plan Availability
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Full-featured free plan

Free Tier Available
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Yes (up to 500 contacts)

Email Template Quality
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Modern and professional

Automation Features
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Advanced automation included

Integration Capabilities
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Third-party integrations

G2 Award Count
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Transactional email and small business

API Integration Support
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 1000+

A/B Testing
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: All paid plans

User-Friendliness Rating
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 3.8/5

Lead Scoring Models Available
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Behavioral segmentation only

Learning Curve Difficulty
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 2/10 (simple)

Starting Monthly Cost
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: $20

Lead Scoring Sophistication
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Basic (list segmentation only)

Native Salesforce CRM Integration
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: No (Zapier third-party only)

Account-Based Marketing (ABM) Support
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: No

Learning Curve (1=Easy, 5=Difficult)
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 1 (beginner-friendly)

Pro Plan Monthly Cost (10k subscribers)
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: $50

Built-in Monetization Tools
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: None (requires third-party solutions)

Free Monthly Email Volume
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Unlimited (with 10k contacts max)

Cost per 1,000 Emails (Pay-as-You-Go)
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Not applicable (subscriber-based)

Starter Tier Monthly Cost (50k contacts)
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: $350/month

Campaign Template Library
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 500+

API Response Time (p95)
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 250ms

Automation Workflow Steps (Free/Starter Tier)
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Unlimited (standard feature)

Maximum Contacts/Recipients
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Unlimited (with pricing increase)

Entry-Level Monthly Cost
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: $0

Max Contacts (Paid Plan)
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Unlimited

Phone Support Availability
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Phone support on paid plans only

Ecommerce Integrations
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 13+

Monetization Revenue Share
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 0% (you handle payments)

Email Automation Workflows
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Advanced (conditional, behavioral triggers)

Built-in Payment Processing
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: No (third-party required)

A/B Testing Capability
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Yes (subject lines, send time)

SMS Marketing
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Included in paid plans

Setup Time for Monetization
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 30+ (payment processor + Mailchimp config)

SMS Delivery Cost
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Not offered (email-focused)

Voice Call Cost
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Not offered

Max Free Tier Contacts
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 500

Supported Communication Channels
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 3 (email, SMS via paid add-on, social)

Monthly Cost for 5,000 Subscribers
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: $70/month

Automation Workflows on Standard Plan
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Limited (up to 5-10 per plan tier)

SMS Cost Per Message
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: $0.01-0.05 per SMS

Pre-built Email Templates
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 100+ templates

User Onboarding Time (Average)
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 4-6 weeks

Cost Per 1,000 Emails
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: $2–$7 (plan-dependent)

Free Tier Monthly Email Limit
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 12,000

API Setup Time (Developer Hours)
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 0.5–1 hour (UI-based)

A/B Testing Capabilities
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Advanced (subject, send time, content)

Bounce Handling & List Cleaning
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Manual review required

Subscriber Management Features
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Full CRM with segmentation, tagging, custom fields

Monthly Cost at 100K Emails/Month
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: $200–$350 (based on tier)

Cost per SMS
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: $0.01 (SMS add-on)

SMS Country Coverage
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 45+ countries

Setup Time (Days)
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 1 day (no-code signup)

Uptime SLA
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 99.99%

Monthly Active Users
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 12M+ users (2025)

Monthly Cost (50,000 contacts)
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: $350

Free Plan Email Contact Limit
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 500 contacts

Automation Workflow Step Limit
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Unlimited steps

CRM Included in Base Plan
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: No (paid add-on)

Creator Revenue Share
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 0% (SaaS model)

Segmentation Data Points
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 50+

E-commerce Integrations
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 50+

Time to First Email Campaign
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 30-60 minutes

Paid Plan Starting Price
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 20 (1K-contact plan)

Active Publications/Users
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 20M+ users

Minimum Paid Plan Price
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: $13

Email Templates Library
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 500+ templates including AI-generated

SMS Marketing Cost
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: $20 additional per month

E-commerce Integration Quality
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Advanced abandoned cart, product recommendations, dynamic pricing

Automation Workflows (Free Plan)
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Basic automation on free plan

Lowest Paid Monthly Price
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: $20/month

Email Templates Included
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 1,000+ templates

Built-in Webinar Capacity
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Not included

Native E-Commerce Features
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Limited - basic integration support only

Marketing Automation Workflows
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Advanced visual builder included

Typical Setup Time for New Users
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 15-20 minutes

Entry-Level Paid Plan Price
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: $20

API Request Rate Limit
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 50

Built-in Landing Page Builder
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Yes (drag-and-drop)

Dedicated IP Support
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: Available at higher tiers

Average Email Deliverability Rate
type: PropertyValue
value: ActiveCampaign: N/A | Mailchimp: 97-98%

SpeakableSpecification
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ActiveCampaign — Wikipedia
type: CreativeWork

Mailchimp — Wikipedia
type: CreativeWork

Compare ActiveCampaign vs Mailchimp
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/activecampaign-vs-mailchimp)
object: ActiveCampaign
object: Mailchimp

AI-Powered Sales Features
type: PropertyValue
value reference: Features

Mid-Tier Plan Cost (100 contacts)
type: PropertyValue
value reference: Pricing

Minimum Monthly Cost (Core Plan)
type: PropertyValue
value reference: Pricing

Free Tier Daily Email Limit
type: PropertyValue
value reference: Free Tier

Pre-built Automation Templates
type: PropertyValue
value reference: Automation

CRM Capability Level
type: PropertyValue
value reference: Features

SMS Included in Base Plan
type: PropertyValue
value reference: Features

AI Writing Assistant
type: PropertyValue
value reference: Features

API Rate Limit
type: PropertyValue
value reference: Technical

Starting Price
type: PropertyValue
value reference: Pricing

Free Tier Subscriber Limit
type: PropertyValue
value reference: Pricing

Email Templates Available
type: PropertyValue
value reference: Features

CRM Functionality
type: PropertyValue
value reference: Features

Pre-built Automation Workflows
type: PropertyValue
value reference: Features

Mid-tier Monthly Cost (50K subscribers)
type: PropertyValue
value reference: Pricing

Ease of Use Rating
type: PropertyValue
value reference: Usability

Mid-Tier Monthly Price
type: PropertyValue
value reference: Pricing

Daily API Rate Limit
type: PropertyValue
value reference: Technical

Implementation Time
type: PropertyValue
value reference: Onboarding

Email Template Library
type: PropertyValue
value reference: Features

Maximum Contacts (Mid-Tier Plan)
type: PropertyValue
value reference: Scalability

Native ABM Tools
type: PropertyValue
value reference: Features

Max Contacts (Starter Plan)
type: PropertyValue
value reference: Capacity

Free Plan Contact Limit
type: PropertyValue
value reference: Pricing

SMS Marketing Included
type: PropertyValue
value reference: Features

Marketing Automation Sophistication
type: PropertyValue
value reference: Features

Average Onboarding Time
type: PropertyValue
value reference: Support

Starting Monthly Price
type: PropertyValue
value reference: Pricing

Cost for 10 Users + 10,000 Contacts
type: PropertyValue
value reference: Pricing

Native APIs Available
type: PropertyValue
value reference: Integration

Email Deliverability Rate
type: PropertyValue
value reference: Performance

Average Implementation Time
type: PropertyValue
value reference: Implementation

Marketing Automation Workflows (Pre-built)
type: PropertyValue
value reference: Features

Custom Field Limit
type: PropertyValue
value reference: Customization

Languages Supported
type: PropertyValue
value reference: Features

Native Integrations Available
type: PropertyValue
value reference: Integration

Automation Workflows
type: PropertyValue
value reference: Features

Contact Management Features
type: PropertyValue
value reference: CRM

Customer Support Response Time
type: PropertyValue
value reference: Support

Mobile App Available
type: PropertyValue
value reference: Features

Mid-Tier Plan Price (Professional/Plus)
type: PropertyValue
value reference: Pricing

Native Integrations
type: PropertyValue
value reference: Integration

Landing Page Builder (Native)
type: PropertyValue
value reference: Features

Unlimited Marketing Automations
type: PropertyValue
value reference: Automation

Premium Support Response Time
type: PropertyValue
value reference: Support

Contact Limit (Basic Plan)
type: PropertyValue
value reference: Scalability

Starting Price (USD/month)
type: PropertyValue
value reference: Pricing

Contacts/Subscribers at Entry Price
type: PropertyValue
value reference: Pricing

Price at 10,000 Subscribers
type: PropertyValue
value reference: Pricing

Onboarding Time to Proficiency
type: PropertyValue
value reference: Usability

Native CRM Included
type: PropertyValue
value reference: Features

Paid Subscriber Tiers (Native)
type: PropertyValue
value reference: Features

API Endpoints Available
type: PropertyValue
value reference: Developer Tools

Mid-Tier Price (5K contacts/subscribers)
type: PropertyValue
value reference: Pricing

Enterprise Price (100K+ contacts/subscribers)
type: PropertyValue
value reference: Pricing

Native E-commerce Integrations
type: PropertyValue
value reference: Integrations

Free Trial Length
type: PropertyValue
value reference: Onboarding

CRM Deal Pipeline Features
type: PropertyValue
value reference: Features

Free Tier Contact Limit
type: PropertyValue
value reference: Features

SMS Marketing Availability
type: PropertyValue
value reference: Features

CRM Pipeline Management
type: PropertyValue
value reference: Features

Implementation Difficulty (1-10 scale)
type: PropertyValue
value reference: Usability

Core Marketing Channels
type: PropertyValue
value reference: Features

Learning Curve Rating
type: PropertyValue
value reference: Developer Experience

Segmentation Depth
type: PropertyValue
value reference: Targeting

24/7 Support Availability
type: PropertyValue
value reference: Support

SMS Marketing Capability
type: PropertyValue
value reference: Features

Free Plan Subscriber Limit
type: PropertyValue
value reference: Pricing & Limits

Free Plan Monthly Email Sends
type: PropertyValue
value reference: Free Plan Features

G2 Aggregate Rating
type: PropertyValue
value reference: Customer Reviews

Built-in E-commerce Features
type: PropertyValue
value reference: Core Features

Overage Fees on Paid Plans
type: PropertyValue
value reference: Pricing Structure

Analytics & Reporting Depth
type: PropertyValue
value reference: Analytics

Third-Party Integrations Available
type: PropertyValue
value reference: Integrations

AI Personalization Engine
type: PropertyValue
value reference: Features & Automation

Trigger-Based Automation Workflows
type: PropertyValue
value reference: Features & Automation

SMS Marketing Capabilities
type: PropertyValue
value reference: Features

User Interface Modernity
type: PropertyValue
value reference: User Experience

CRM Integration
type: PropertyValue
value reference: Features & Ecosystem

Email Templates
type: PropertyValue
value reference: Features

Starting Price (Entry Tier)
type: PropertyValue
value reference: Pricing

Cost at 5,000 Contacts/Profiles
type: PropertyValue
value reference: Pricing

Cost at 50,000 Contacts/Profiles
type: PropertyValue
value reference: Pricing

Free Plan Email Features
type: PropertyValue
value reference: Features

Email Template Design Options
type: PropertyValue
value reference: Features

Segmentation Capabilities
type: PropertyValue
value reference: Features

Customer Data Integration
type: PropertyValue
value reference: Features

Monthly Email Send Limit (Entry Plan)
type: PropertyValue
value reference: Limits

Monthly Cost (10,000 contacts)
type: PropertyValue
value reference: Pricing

SMS Marketing Support
type: PropertyValue
value reference: Features

Setup Time for First Campaign
type: PropertyValue
value reference: Usability

Contact List Size Limit (Standard Pricing)
type: PropertyValue
value reference: Scalability

Free Plan Subscriber Capacity
type: PropertyValue
value reference: Pricing & Plans

Paid Plan Email Sending
type: PropertyValue
value reference: Core Features

Global User Base
type: PropertyValue
value reference: Adoption

G2 Review Rating
type: PropertyValue
value reference: User Satisfaction

Integrated CRM & Contact Management
type: PropertyValue
value reference: Core Features

Built-in E-commerce & Monetization
type: PropertyValue
value reference: Core Features

Price Scaling Factor at 5,000 Subscribers
type: PropertyValue
value reference: Pricing & Plans

Free Plan Contact Capacity
type: PropertyValue
value reference: Pricing & Features

CRM Type
type: PropertyValue
value reference: Core Features

Lead Scoring Capability
type: PropertyValue
value reference: Marketing Automation

Marketing Channels Supported
type: PropertyValue
value reference: Marketing Automation

User Learning Curve
type: PropertyValue
value reference: Usability

2026 Feature Updates
type: PropertyValue
value reference: Product Development

Multi-Channel Marketing
type: PropertyValue
value reference: Features

API Complexity Level
type: PropertyValue
value reference: Developer Tools

Setup Time for Non-Developers
type: PropertyValue
value reference: Ease of Use

Maximum Monthly Email Limit
type: PropertyValue
value reference: Scalability

Starting Price (Paid Plan)
type: PropertyValue
value reference: Pricing

Maximum Contact Plan
type: PropertyValue
value reference: Pricing

Free Plan Availability
type: PropertyValue
value reference: Pricing

Free Tier Available
type: PropertyValue
value reference: Pricing

Email Template Quality
type: PropertyValue
value reference: Design

Automation Features
type: PropertyValue
value reference: Features

Integration Capabilities
type: PropertyValue
value reference: Integration

G2 Award Count
type: PropertyValue
value reference: Recognition

API Integration Support
type: PropertyValue
value reference: Integrations

A/B Testing
type: PropertyValue
value reference: Optimization

User-Friendliness Rating
type: PropertyValue
value reference: Usability

Lead Scoring Models Available
type: PropertyValue
value reference: Features

Learning Curve Difficulty
type: PropertyValue
value reference: Developer Experience

Starting Monthly Cost
type: PropertyValue
value reference: Pricing

Lead Scoring Sophistication
type: PropertyValue
value reference: Features

Native Salesforce CRM Integration
type: PropertyValue
value reference: Integration

Account-Based Marketing (ABM) Support
type: PropertyValue
value reference: Features

Learning Curve (1=Easy, 5=Difficult)
type: PropertyValue
value reference: Usability

Pro Plan Monthly Cost (10k subscribers)
type: PropertyValue
value reference: Pricing

Built-in Monetization Tools
type: PropertyValue
value reference: Monetization

Free Monthly Email Volume
type: PropertyValue
value reference: Pricing & Volume

Cost per 1,000 Emails (Pay-as-You-Go)
type: PropertyValue
value reference: Pricing & Volume

Starter Tier Monthly Cost (50k contacts)
type: PropertyValue
value reference: Pricing & Volume

Campaign Template Library
type: PropertyValue
value reference: Features

API Response Time (p95)
type: PropertyValue
value reference: Performance

Automation Workflow Steps (Free/Starter Tier)
type: PropertyValue
value reference: Features

Maximum Contacts/Recipients
type: PropertyValue
value reference: Scalability

Entry-Level Monthly Cost
type: PropertyValue
value reference: Pricing

Max Contacts (Paid Plan)
type: PropertyValue
value reference: Features

Phone Support Availability
type: PropertyValue
value reference: Support

Ecommerce Integrations
type: PropertyValue
value reference: Integrations

Monetization Revenue Share
type: PropertyValue
value reference: Revenue Model

Email Automation Workflows
type: PropertyValue
value reference: Features

Built-in Payment Processing
type: PropertyValue
value reference: Features

A/B Testing Capability
type: PropertyValue
value reference: Features

SMS Marketing
type: PropertyValue
value reference: Features

Setup Time for Monetization
type: PropertyValue
value reference: Ease of Use

SMS Delivery Cost
type: PropertyValue
value reference: Pricing

Voice Call Cost
type: PropertyValue
value reference: Pricing

Max Free Tier Contacts
type: PropertyValue
value reference: Features

Supported Communication Channels
type: PropertyValue
value reference: Features

Monthly Cost for 5,000 Subscribers
type: PropertyValue
value reference: Pricing & Limits

Automation Workflows on Standard Plan
type: PropertyValue
value reference: Features & Automation

SMS Cost Per Message
type: PropertyValue
value reference: Pricing & Limits

Pre-built Email Templates
type: PropertyValue
value reference: Features

User Onboarding Time (Average)
type: PropertyValue
value reference: Usability

Cost Per 1,000 Emails
type: PropertyValue
value reference: Pricing

Free Tier Monthly Email Limit
type: PropertyValue
value reference: Pricing & Limits

API Setup Time (Developer Hours)
type: PropertyValue
value reference: Implementation

A/B Testing Capabilities
type: PropertyValue
value reference: Features

Bounce Handling & List Cleaning
type: PropertyValue
value reference: Features

Subscriber Management Features
type: PropertyValue
value reference: Features

Monthly Cost at 100K Emails/Month
type: PropertyValue
value reference: Pricing

Cost per SMS
type: PropertyValue
value reference: Pricing

SMS Country Coverage
type: PropertyValue
value reference: Features

Setup Time (Days)
type: PropertyValue
value reference: Implementation

Uptime SLA
type: PropertyValue
value reference: Reliability

Monthly Active Users
type: PropertyValue
value reference: Adoption

Monthly Cost (50,000 contacts)
type: PropertyValue
value reference: Pricing

Free Plan Email Contact Limit
type: PropertyValue
value reference: Pricing

Automation Workflow Step Limit
type: PropertyValue
value reference: Automation

CRM Included in Base Plan
type: PropertyValue
value reference: Features

Creator Revenue Share
type: PropertyValue
value reference: Monetization

Segmentation Data Points
type: PropertyValue
value reference: Features

E-commerce Integrations
type: PropertyValue
value reference: Integrations

Time to First Email Campaign
type: PropertyValue
value reference: Ease of Use

Paid Plan Starting Price
type: PropertyValue
value reference: Pricing

Active Publications/Users
type: PropertyValue
value reference: Scale

Minimum Paid Plan Price
type: PropertyValue
value reference: Pricing & Plans

Email Templates Library
type: PropertyValue
value reference: Features

SMS Marketing Cost
type: PropertyValue
value reference: Pricing & Plans

E-commerce Integration Quality
type: PropertyValue
value reference: Features

Automation Workflows (Free Plan)
type: PropertyValue
value reference: Features

Lowest Paid Monthly Price
type: PropertyValue
value reference: Pricing

Email Templates Included
type: PropertyValue
value reference: Features

Built-in Webinar Capacity
type: PropertyValue
value reference: Features

Native E-Commerce Features
type: PropertyValue
value reference: Features

Marketing Automation Workflows
type: PropertyValue
value reference: Features & Integrations

Typical Setup Time for New Users
type: PropertyValue
value reference: Usability

Entry-Level Paid Plan Price
type: PropertyValue
value reference: Pricing & Limits

API Request Rate Limit
type: PropertyValue
value reference: Technical Performance

Built-in Landing Page Builder
type: PropertyValue
value reference: Features & Integrations

Dedicated IP Support
type: PropertyValue
value reference: Deliverability

Average Email Deliverability Rate
type: PropertyValue
value reference: Deliverability