ActiveCampaign is a full-featured CRM-integrated marketing automation platform suited for B2B and multi-channel campaigns, while Klaviyo specializes in eCommerce email marketing with $72 average revenue per email sent and superior Shopify/WooCommerce integration. Choose based on your industry: B2B/enterprise needs ActiveCampaign; eCommerce DTC brands should choose Klaviyo.
ActiveCampaign vs Klaviyo — Side-by-side comparison on A Versus B
All-in-one CRM platform with marketing automation, sales tools, and customer service features for small to mid-sized businesses.
Ecommerce-focused email and SMS marketing platform with advanced segmentation and predictive analytics for online retailers.
Primary Use Case. eCommerce Revenue Attribution. CRM & Lead Scoring Depth. Shopify/WooCommerce Integration. Starting Price (Email Only). SMS & Multi-Channel Support. Global Industry Coverage
Choose ActiveCampaign if you need enterprise-grade CRM, complex B2B lead scoring, multi-channel automation (SMS, calls, chat), or operate across diverse industries. Choose Klaviyo if you're an eCommerce or DTC brand prioritizing email revenue optimization, Shopify integration, and purchase-triggered automation—Klaviyo's $72 per email revenue attribution demonstrates its strength in this vertical.
ActiveCampaign: Plus plan ($99+/month) and above | Klaviyo: N/A
ActiveCampaign: AI-generated email drafts included | Klaviyo: N/A
ActiveCampaign: Advanced - conditional branching, multi-step, custom logic | Klaviyo: Advanced multi-channel
ActiveCampaign: A/B testing and spam testing | Klaviyo: N/A
ActiveCampaign: Limited platform support | Klaviyo: N/A
ActiveCampaign: Native CRM with advanced features | Klaviyo: N/A
ActiveCampaign: Experienced marketers preferred | Klaviyo: N/A
ActiveCampaign: $15/month | Klaviyo: N/A
ActiveCampaign: $49/month (Plus) | Klaviyo: N/A
ActiveCampaign: $145/month | Klaviyo: N/A
ActiveCampaign: 2 (Marketing & CRM) | Klaviyo: N/A
ActiveCampaign: $49/month | Klaviyo: N/A
ActiveCampaign: Nearly identical ratings | Klaviyo: N/A
ActiveCampaign: 1,000 contacts | Klaviyo: N/A
Average eCommerce Email Revenue Per Send
ActiveCampaign: Not published | Klaviyo: $72
ActiveCampaign: $9 (500 contacts) | Klaviyo: $20/month (500 contacts)
ActiveCampaign: $385–$495 | Klaviyo: Varies by plan features
ActiveCampaign: Full B2B/B2C CRM with lead scoring | Klaviyo: B2C customer data platform
ActiveCampaign: Available (add-on/integration) | Klaviyo: Included in all plans
ActiveCampaign: Supported via marketplace | Klaviyo: Native deep integration with pre-built flows
ActiveCampaign: 4,200% ROI (industry average) | Klaviyo: 4,200% ROI (industry average)
ActiveCampaign: Email, SMS, web, social, chat (native) | Klaviyo: Email, SMS, push (native)
ActiveCampaign: $9 | Klaviyo: $20 (for 500 contacts)
ActiveCampaign: Unlimited | Klaviyo: N/A
ActiveCampaign: No (forms only) | Klaviyo: No, third-party required
ActiveCampaign: Full-featured with scoring | Klaviyo: N/A
ActiveCampaign: Advanced (conditional logic, multi-branch) | Klaviyo: Unlimited with predictive optimization
ActiveCampaign: 2-4 weeks (with training) | Klaviyo: N/A
ActiveCampaign: $149 (Pro plan, unlimited) | Klaviyo: N/A
ActiveCampaign: Full CRM with pipeline, forecasting, and scoring | Klaviyo: N/A
ActiveCampaign: Predictive sending, lead scoring | Klaviyo: N/A
ActiveCampaign: Unlimited advanced workflows | Klaviyo: Unlimited triggered sequences with advanced conditional logic
ActiveCampaign: Moderate - requires learning | Klaviyo: N/A
Starting Monthly Price (Annual Commitment)
ActiveCampaign: Behavioral, manual, predictive (limited AI) | Klaviyo: N/A
ActiveCampaign: Yes (native) | Klaviyo: N/A
ActiveCampaign: 2-4 hour sync | Klaviyo: N/A
ActiveCampaign: 4-8 weeks | Klaviyo: N/A
ActiveCampaign: Basic (via third-party apps) | Klaviyo: N/A
ActiveCampaign: 8-12% (varies by setup) | Klaviyo: N/A
ActiveCampaign: Yes (behavioral, predictive, dynamic) | Klaviyo: N/A
ActiveCampaign: None (paid only) | Klaviyo: N/A
ActiveCampaign: 4+ (Salesforce, HubSpot, Pipedrive, native) | Klaviyo: N/A
ActiveCampaign: 2 (last-click, first-click) | Klaviyo: N/A
ActiveCampaign: Advanced predictive with AI priority ranking | Klaviyo: N/A
ActiveCampaign: No (14-day trial only) | Klaviyo: N/A
ActiveCampaign: 10-300 calls (tier-dependent) | Klaviyo: N/A
ActiveCampaign: 100+ (plan-dependent) | Klaviyo: N/A
ActiveCampaign: Advanced with A/B testing, dynamic content, behavior triggers | Klaviyo: N/A
ActiveCampaign: Predictive send time, contact scoring, revenue attribution | Klaviyo: N/A
ActiveCampaign: Unlimited (500 contacts max) | Klaviyo: N/A
ActiveCampaign: Advanced (deals, pipelines, forecasting) | Klaviyo: N/A
ActiveCampaign: Yes (all paid plans) | Klaviyo: N/A
ActiveCampaign: Yes (all plans) | Klaviyo: N/A
ActiveCampaign: 600 calls/min | Klaviyo: 300
ActiveCampaign: $9 (Lite tier) | Klaviyo: $20
ActiveCampaign: No free tier | Klaviyo: None (paid only)
ActiveCampaign: 500+ templates | Klaviyo: 500+
ActiveCampaign: Full CRM with sales pipelines and deal tracking | Klaviyo: N/A
ActiveCampaign: 500+ pre-built workflows | Klaviyo: N/A
ActiveCampaign: $229/month | Klaviyo: N/A
ActiveCampaign: 2-4 weeks | Klaviyo: 1-2 days
ActiveCampaign: 200+ professional templates | Klaviyo: 500+
ActiveCampaign: Limited functionality | Klaviyo: N/A
ActiveCampaign: No free plan | Klaviyo: 500
ActiveCampaign: Yes (paid add-on) | Klaviyo: Yes, native SMS
ActiveCampaign: Advanced AI-powered with predictive scoring | Klaviyo: N/A
ActiveCampaign: $549 (10 seats @ $35 + contact tier) | Klaviyo: N/A
ActiveCampaign: 1-2 weeks | Klaviyo: 1-2 weeks (visual setup)
Marketing Automation Workflows (Pre-built)
ActiveCampaign: Unlimited with advanced conditional logic | Klaviyo: N/A
ActiveCampaign: Full CRM with lead scoring, pipeline, forecasting | Klaviyo: N/A
ActiveCampaign: 24 hours (email) | Klaviyo: N/A
ActiveCampaign: Yes - iOS and Android | Klaviyo: N/A
ActiveCampaign: Not included | Klaviyo: N/A
ActiveCampaign: All plans | Klaviyo: N/A
ActiveCampaign: 4-6 weeks | Klaviyo: N/A
ActiveCampaign: Yes - full sales pipeline, deal tracking | Klaviyo: N/A
ActiveCampaign: No - requires third-party integration | Klaviyo: N/A
Mid-Tier Price (5K contacts/subscribers)
Enterprise Price (100K+ contacts/subscribers)
ActiveCampaign: $229+ | Klaviyo: $1,200+
ActiveCampaign: Full deal pipelines with forecasting and attribution | Klaviyo: Basic customer profiles only
ActiveCampaign: Separate add-on ($10+/month) | Klaviyo: N/A
ActiveCampaign: Full sales pipeline with deal tracking | Klaviyo: N/A
ActiveCampaign: 8/10 (steep) | Klaviyo: N/A
ActiveCampaign: $25-50 add-on | Klaviyo: Included in base
ActiveCampaign: Full CRM with deal pipeline, forecasting, task management | Klaviyo: Customer profiles and purchase history only
ActiveCampaign: 2,400+ | Klaviyo: 3,100+
ActiveCampaign: N/A | Klaviyo: $20/month
ActiveCampaign: N/A | Klaviyo: $100/month
ActiveCampaign: N/A | Klaviyo: $720/month
ActiveCampaign: N/A | Klaviyo: All email features included
ActiveCampaign: N/A | Klaviyo: eCommerce-optimized templates
ActiveCampaign: N/A | Klaviyo: Advanced behavior-led segmentation
ActiveCampaign: N/A | Klaviyo: Unified customer data foundation
ActiveCampaign: N/A | Klaviyo: Not included
ActiveCampaign: N/A | Klaviyo: Basic email features only
ActiveCampaign: N/A | Klaviyo: Extensive custom via API
ActiveCampaign: N/A | Klaviyo: Real-time behavioral graphs with continuous updates
ActiveCampaign: N/A | Klaviyo: Email, SMS, push, in-app, direct mail
ActiveCampaign: N/A | Klaviyo: Higher minimum investment required
ActiveCampaign: N/A | Klaviyo: Mid-to-large ecommerce, Shopify Plus, data-driven brands
ActiveCampaign: N/A | Klaviyo: 45+ filters
ActiveCampaign: N/A | Klaviyo: Limited 2-way capability
ActiveCampaign: N/A | Klaviyo: Native email + SMS + pop-ups
ActiveCampaign: N/A | Klaviyo: Yes, multi-channel A/B testing
ActiveCampaign: N/A | Klaviyo: Smart scheduling with AI optimization
ActiveCampaign: N/A | Klaviyo: Active profiles (contacts with behavior)
ActiveCampaign: N/A | Klaviyo: Limited (plan-dependent)
ActiveCampaign: N/A | Klaviyo: Included (higher plans only)
ActiveCampaign: N/A | Klaviyo: Advanced behavioral data segmentation
ActiveCampaign: N/A | Klaviyo: 3 (Email, SMS, WhatsApp)
ActiveCampaign: N/A | Klaviyo: Personalized send time optimization
ActiveCampaign: N/A | Klaviyo: Built-in CDP as core foundation
ActiveCampaign: N/A | Klaviyo: Steeper learning curve (data-focused)
ActiveCampaign: N/A | Klaviyo: Predictive send-time optimization (Q4 2025), AI-driven personalization
ActiveCampaign: N/A | Klaviyo: Enterprise-grade, proven at scale with dedicated infrastructure
ActiveCampaign: N/A | Klaviyo: SMB to Enterprise (all Shopify store sizes)
ActiveCampaign: N/A | Klaviyo: $72 per email sent
ActiveCampaign: N/A | Klaviyo: Industry average 4,200%
ActiveCampaign: N/A | Klaviyo: Deep native with purchase-event segmentation
ActiveCampaign: N/A | Klaviyo: Behavioral purchase-event segmentation
ActiveCampaign: N/A | Klaviyo: Email and SMS
ActiveCampaign: N/A | Klaviyo: North America eCommerce focus
ActiveCampaign: N/A | Klaviyo: $20+ (usage-based)
ActiveCampaign: N/A | Klaviyo: Email, SMS, Web Push, Forms
ActiveCampaign: N/A | Klaviyo: 24/5 email, phone 9-5 EST
ActiveCampaign: N/A | Klaviyo: Behavioral, predictive, e-commerce segments, custom attributes
ActiveCampaign: N/A | Klaviyo: 150,000+ e-commerce merchants
ActiveCampaign: N/A | Klaviyo: 1-2 weeks
ActiveCampaign: N/A | Klaviyo: $0.01-0.03 (add-on)
ActiveCampaign: N/A | Klaviyo: Native integration with major platforms
ActiveCampaign: N/A | Klaviyo: AI-powered with customer data platform
ActiveCampaign: N/A | Klaviyo: Unlimited
ActiveCampaign: N/A | Klaviyo: Native SMS included
ActiveCampaign: N/A | Klaviyo: 200+ Shopify-optimized
ActiveCampaign: N/A | Klaviyo: 10-15% with predictive send time
ActiveCampaign: N/A | Klaviyo: 5 active automations
ActiveCampaign: N/A | Klaviyo: 150+ with AI generation
ActiveCampaign: N/A | Klaviyo: Yes (all plans)
ActiveCampaign: N/A | Klaviyo: Web push only
ActiveCampaign: N/A | Klaviyo: Native built-in integration
ActiveCampaign: N/A | Klaviyo: 100+ million
ActiveCampaign: N/A | Klaviyo: Basic behavioral and manual only
ActiveCampaign: N/A | Klaviyo: Not supported
ActiveCampaign: N/A | Klaviyo: Supported
ActiveCampaign: N/A | Klaviyo: Basic mobile only
ActiveCampaign: N/A | Klaviyo: Yes, included with segmentation
ActiveCampaign: N/A | Klaviyo: Advanced (20+ trigger types)
ActiveCampaign: N/A | Klaviyo: Email only
ActiveCampaign: N/A | Klaviyo: $0.01-0.015 (add-on)
ActiveCampaign: N/A | Klaviyo: Yes (advanced)
Mid-Tier Plan Monthly Cost (10k contacts)
ActiveCampaign: N/A | Klaviyo: Subject, content, send time, segment split
ActiveCampaign: N/A | Klaviyo: Paid add-on ($0.02 per view)
ActiveCampaign: N/A | Klaviyo: 14-21 days
How to choose between ActiveCampaign and Klaviyo
ActiveCampaign vs Klaviyo — Structured Comparison Data
Machine-readable comparison dataset for ActiveCampaign vs Klaviyo. Contains 238 attribute comparisons, 5 FAQ pairs.
ActiveCampaign vs Klaviyo — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for ActiveCampaign vs Klaviyo.
Which platform is better for eCommerce businesses?
Klaviyo is the clear winner for eCommerce and DTC brands. It delivers $72 average revenue per email sent through deep Shopify/WooCommerce integration and purchase-event segmentation. ActiveCampaign is better suited for B2B companies needing CRM depth and complex sales automation.
What is the average ROI for eCommerce email automation?
According to Litmus's 2025 Email Marketing ROI Report, eCommerce email automation drives an average 4,200% ROI on platform spend. Both ActiveCampaign and Klaviyo support automation workflows (cart abandonment, post-purchase, win-back), but Klaviyo's specialization in eCommerce yields higher revenue attribution.
Which platform has better CRM and lead scoring?
ActiveCampaign edges out Klaviyo significantly in CRM depth and B2B-style lead scoring. ActiveCampaign is built for complex sales cycles with advanced lead tracking and deal management, making it the stronger choice for high-AOV B2B brands. Klaviyo focuses on behavioral segmentation for eCommerce rather than B2B lead nurturing.
What are the starting prices and how do they scale?
Both platforms start at $20/month for 500 contacts. ActiveCampaign scales to $700+/month at 100K contacts. Pricing for Klaviyo varies by plan features, but both platforms offer comparable entry-level pricing with scaling based on contact count and feature tier.
Yes. US Tech Automations offers unified workflows between Klaviyo and ActiveCampaign, preventing data silos when teams run both platforms or migrate between them. This hybrid approach allows businesses to leverage Klaviyo's eCommerce strength while maintaining ActiveCampaign's CRM and multi-channel capabilities.
How to Choose Between ActiveCampaign and Klaviyo
Primary Use Case: ActiveCampaign has CRM-integrated B2B/enterprise marketing automation, while Klaviyo has eCommerce/DTC email marketing and revenue attribution.
eCommerce Revenue Attribution: ActiveCampaign has Data varies by use case, while Klaviyo has $72 per email sent (Klaviyo 2025 Benchmark).
CRM & Lead Scoring Depth: ActiveCampaign has Advanced B2B lead scoring and complex sales cycles, while Klaviyo has Purchase-event and behavioral segmentation focused.
Consider: Shopify/WooCommerce Integration
Shopify/WooCommerce Integration: ActiveCampaign has Standard integration available, while Klaviyo has Deep native integration with purchase-event segmentation.
Starting Price (Email Only): ActiveCampaign has $20/month for 500 contacts, while Klaviyo has $20/month for 500 contacts.
SMS & Multi-Channel Support: ActiveCampaign has Full SMS, calls, and chat support, while Klaviyo has SMS available with limited depth.
Global Industry Coverage: ActiveCampaign has Multiple industries (B2B, SaaS, professional services), while Klaviyo has Primarily eCommerce/DTC North America focus.